Advertise on podcast: They Ask, You Answer: An Inbound Marketing Podcast

Video has emerged as a vital medium for engaging with and educating your audience. Video has made a steady climb into organic search results and businesses need to prepare accordingly. If you're doing Inbound marketing, video must be a part of your strategy — and that includes a YouTube channel. In this episode of Solving Inbound, we're going to show you why you need a YouTube channel in order to successfully reach your audience. Additional Resources Course - How to Set Up and Optimize Your Business YouTube Channel: https://app.impactplus.com/courses/how-to-create-optimize-business-youtube-channel Article - How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way): https://www.impactplus.com/blog/how-to-create-a-youtube-channel-for-business --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

To succeed with inbound marketing, you need the right person on your team to be creating that content, someone we typically refer to as a Content Manager. But what exactly is that content manager responsible for? It's a lot more than just putting words to the page, and we've recruited a bit of help to explain what the role actually looks like in real life. On this episode of Solving Inbound, we're joined by Eli Simonson of Anderson Trucking Service to talk about his role as a content manager at a large (and growing) organization. --- Additional Resources Website: Anderson Trucking Services: https://www.atsinc.com/ Learning Center - Anderson Trucking Services: https://www.atsinc.com/learning-hub Connect with Eli on LinkedIn: https://www.linkedin.com/in/elias-simonson-440956149/ --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

A lot of businesses approach content with an "if you build it, they will come" mindset. In other words, they think if they're producing content, traffic will naturally follow. But it's not always that simple. Sometimes you might be publishing tons of content but seeing the numbers you care about — namely traffic, leads, and sales — stay flat. If this sounds like you, you're in the right place, because today on Solving Inbound we're going to tell you why your content strategy isn't driving the results you want for your business. Additional Resources Course - How to Optimize a Blog Post for SEO: https://app.impactplus.com/courses/how-to-optimize-a-blog-post-for-seo?next_video=true Course - Technical SEO Basics for Inbound Marketing: https://app.impactplus.com/courses/technical-seo-basics-for-inbound-marketing Article - 7 Biggest Reasons Your Content Marketing is Failing (and How to Fix Them): https://www.impactplus.com/blog/the-7-biggest-reasons-your-content-marketing-is-failing --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

Growing from a team of 3 to a team of well over 100, Dental Claims Support has become the premier voice in their industry by producing content following the They Ask, You Answer framework. In this episode of Solving Inbound, the leadership team of Dental Claims Support, Ryan Deloitte, Davy Clay, and Josh Smith share how they 10-X-ed their traffic and grew to become the industry leader they are today. Additional Resources Website - Dental Claims Support: https://www.dentalclaimsupport.com/ Learning Center - Dental Claims Support Learning Center: https://www.dentalclaimsupport.com/academy-learning-center Education Platform - Dental Claims Academy: https://www.dentalclaimsupport.com/academy --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

Every business's success depends on finding and hiring the right people. Unfortunately, businesses get this wrong every day — and the effects can be very damaging. In a tight labor market, companies are aggressively looking to fill their open positions with the best talent available. How do you ensure you get great talent to join your organization? In this episode of Solving Inbound, we're going to show you how to apply some of the core principles of inbound marketing to your hiring process. Additional Resources Articles - Berry Insurance Hiring Content: https://www.berryinsurance.com/insurance-resources Video - Tunnl Data Hiring Video: https://www.tunnldata.com/hiring-senior-director-performance-marketing Article - Using They Ask, You Answer in the Hiring Process: https://www.impactplus.com/blog/they-ask-you-answer-hiring --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

What usually slows down your sales process? One of the top reasons we hear is that prospects are asking a lot of general questions, many of them the same across the board, that hold you back from addressing their specific needs. How do you streamline that process? The key is using content to educate your prospects in the sales process through assignment selling. In this episode of Solving Inbound, we're going to show you how to use content to close deals faster through assignment selling. Additional Resources IMPACT+ Course - Assignment Selling: Content is your Greatest Sales Tool: https://app.impactplus.com/courses/assignment-selling-content-is-your-greatest-sales-tool?next_video=true Article - What is Assignment Selling: https://www.impactplus.com/blog/what-is-assignment-selling Article - Examples of Assignment Selling in Action: https://www.impactplus.com/blog/examples-of-assignment-selling --- Connect with us Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

For those of us getting started with inbound sales and marketing, it can often help to hear the stories of other businesses who have been through the journey and are now experiencing the rewards that inbound can bring. In this episode of Solving Inbound, we'll hear the story of Furniture Fair, a family-owned furniture business who has become one of the premiere voices in its industry, with special guest Craig Daniels, the marketing director at Furniture Fair. Additional Resources: Furniture Fair Website: https://furniturefair.net/ Furniture Fair Learning Center: https://furniturefair.net/blogs/lc Furniture Fair Training and Onboarding Resources: https://furniturefair.wistia.com/medias/mq01d4yp0j --- Connect with us: Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

Imagine that you're about to enter some information into a website. Nothing crazy, just your first name, your email, and let's say company size. Right before you hit enter, the thought runs through your head "what if I'm about to get bombarded with emails by this company? Do I even know what's going to happen when I hit enter?" Introducing the landing page video, a quick tool used by some of the most successful inbound organizations to convert more leads and ultimately drive more sales. And you can do it too Additional Resources: Creating Great Selling 7 Videos Course: https://app.impactplus.com/courses/crafting-selling-seven-videos-that-convert/how-to-make-selling-seven-videos-that-master-the-principles/200 Best Landing Page Video Examples Article: https://www.impactplus.com/blog/best-landing-page-examples-video-marketing Selling 7 Landing Page video script: https://docs.google.com/document/d/1emG0wY87sr7kWiZ0Qny3XYkphmLL8bt9/edit?usp=sharing&ouid=105436374991001138858&rtpof=true&sd=true --- Connect with us: Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en.

Sales is a numbers game. If your close rate is at a certain level, you know that the more prospects to speak to, the more you'll close, and the bigger your commission will be.  This is why sales teams want as many opportunities as possible. But we've got a different strategy that we teach our clients. We advise them to do what they can to get bad-fit prospects out of the sales process so that they're talking to fewer, better prospects. In this episode of solving inbound, we're answering the question: Why should I disqualify bad fit prospects? --- Additional Resources: Course on assignment selling: https://app.impactplus.com/courses/assignment-selling-content-is-your-greatest-sales-tool?next_video=true 5 ways to stop wasting time with bad-fit prospects: https://www.impactplus.com/blog/stop-wasting-time-with-bad-fit-prospects --- Connect with us: Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

You just got a 1 star review for your business. Someone went onto your Google My Business page or maybe a popular review site for your industry, and gave you a 1 star review with some pretty harsh feedback you weren't expecting. Now the whole world can see that review and you're not too happy about it, right? But now you are between a rock and a hard place. Do I hide from it? Do I respond? In this episode of solving inbound, we answer the question "Should I respond to negative reviews on social media or online review sites?" --- Additional Resources: Course on Managing Your Reputation and Reviews: https://app.impactplus.com/courses/managing-your-reputation-and-reviews-in-today-s-marketplace/course-overview-35/539 Statistics on responding to online reviews: https://www.brightlocal.com/research/local-consumer-review-survey/?SSAID=314743&SSCID=61k4_thjs3 --- Connect with us: Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

If you're doing inbound marketing, you're in the habit of giving content out for free. Your team writes articles, films videos, and records podcasts — and these are available to everyone with a computer. But sometimes you might want to gate some of your premium content. That is, to require someone to fill out a form or sign up for something in order to access that piece of content. Inbound marketers have always been divided on this idea, so we're going to help you decide for yourself. In this episode of Solving Inbound, we answer the question: Should you gate your content? --- Additional resources: Should You Still Gate Your Content?: https://www.impactplus.com/blog/should-you-still-gate-your-inbound-content-in-2020 Inbound Lead Generation and Conversion Optimization:  https://app.impactplus.com/courses/inbound-lead-generation-conversion-optimization --- Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en

We've all heard the phrase, "if everything is a priority, then nothing is a priority". The same applies to content production. If content production is everyone's priority, then it's no one's priority. You must have someone whose full-time job is to own your content production when it comes to inbound marketing. So, who should that person be? In this episode of Solving Inbound, we'll answer the question: Who should own our company's content production process? --- Additional resources: How to Hire a Content Manager: https://app.impactplus.com/courses/how-to-hire-a-content-manager?next_video=true Your Role As A Content Manager: https://app.impactplus.com/courses/your-role-as-a-content-manager?next_video=true --- Connect with us: Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9 Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus Follow IMPACT on social media: LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/ Facebook: https://www.facebook.com/impactbnd Twitter: https://twitter.com/impactbnd?lang=en Instagram: https://www.instagram.com/impactbnd/?hl=en