
Advertise on podcast: I’m An Artist, Not A Salesman Podcast
Rating
5from
This podcast has
86 episodes
Language
EnglishPublisher
Luis GuzmanExplicit
No
Date created
2021/09/10
Latest episode
2026/10/20
Average duration
100 min.
Release period
10 days
Description
A powerful and transparent podcast that showcases the journey of entrepreneurs and creatives, offering insight and motivation to aspiring individuals. Through candid conversations and real-world advice, listeners gain practical tips on building a brand, pricing their work, and mastering social media—all while staying true to their artistic vision. We are all artists in our own right, and this show reminds you that your artistry should be displayed for the world to see. Tune in for inspiration to help both your art and career thrive.
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Check latest episodes from I’m An Artist, Not A Salesman Podcast podcast
Building Barcode: A Blueprint for Creating a Nightlife Empire Without Selling Artists' Dreams Short
2026/10/20
What does it take to turn a dream into a business empire without losing sight of the people you want to help along the way? On this episode of I'm an Artist, Not a Salesman (IAANAS Podcast), host Luis Guzman sits down with returning guest Eddie G, the entrepreneur and visionary behind Barcode, to talk about building a successful business, adapting to change, creating opportunities for artists, and learning from the hard moments that shape who we become.
Eddie's story didn't start with millions of dollars, a college degree, or a perfect business plan. He started by selling empanadas on the street, throwing house parties as a teenager, and finding his way into DJing and nightlife. By the time he was around 17 or 18, he had opened his first club. Years of hard work, setbacks, lessons, and calculated risks eventually helped him build a portfolio of more than ten businesses and turn Barcode in Elizabeth, New Jersey, into a major nightlife and entertainment destination.
But Eddie isn't interested in simply keeping a successful business running. He's thinking about what comes next. As he explains to Luis, success doesn't mean you've reached the finish line. It means you've earned the chance to build something bigger, make smarter decisions, and create opportunities for people who might not otherwise get a shot.
One of the biggest conversations in this episode centers on the music industry and artist ownership. Eddie sees how traditional record deals, especially 360 deals, can leave artists giving up control of their careers before they've had a real chance to grow. As an artist himself, he understands why that matters. His goal is to build a model that gives emerging talent access to the resources, stages, promotion, and audiences they need while allowing them to retain 100% ownership of their work and careers.
Through Barcode Music Factory and a new app concept discussed in the episode, Eddie lays out his vision for connecting nightlife with music discovery. Imagine attending an event and discovering an emerging artist's music as part of the experience. Instead of waiting for a radio station, label executive, or industry gatekeeper to give them a chance, artists could connect directly with audiences and build a following through live entertainment. It's a different way to think about artist development, marketing, and making money from music.
In this conversation, you'll hear about:
Building a business from the ground up: How Eddie went from selling empanadas and DJing to developing Barcode and more than ten businesses.
Artist independence and 360 deals: Why ownership matters and how artists can pursue growth without signing away control of their careers.
Barcode Music Factory: Eddie's vision for helping DJs and emerging musicians become artists with their own music, audiences, and opportunities to perform.
Brand building and knowing your audience: Why businesses must understand changing generations instead of trying to recreate the past.
Entrepreneurship and calculated risks: Lessons from losing opportunities, learning from mistakes, and taking things one step at a time.
Community growth in Elizabeth, New Jersey: Eddie's ideas about bringing entertainment, investment, jobs, and new business opportunities into the city.
Personal growth and humility: Why difficult experiences can prepare you for the next chapter rather than define you by your lowest point.
Join the conversation: What do you think artists need most to build sustainable careers: ownership, better marketing, access to performance opportunities, or the right people in their corner?
Follow IAANAS Podcast for more conversations with artists, entrepreneurs, and creatives figuring out how to build successful careers without losing their artistic integrity. Like the episode, subscribe or follow on your favorite podcast platform, share it with a creative who needs to hear this conversation, and connect with the show on social media to keep the discussion going.
Life Through Hip Hop – How Danny James Turned Doubt, Loss, and Hardship Into Fuel to Build His Life
2026/10/06
In this episode of I Am Not a Salesman, the hosts sit down with Danny James, the Brooklyn rapper formerly known as Lil D, for a conversation about music, identity, resilience, family, loss, ambition, and what it means to keep chasing a dream when people tell you that you cannot make it. Danny’s story is about turning difficult experiences into motivation.
Danny started rapping at 12 years old, dropping 16-bar verses through online cyphers. That passion eventually led to opportunities including working with the Knicks, collaborating with Fat Joe and Lil Wayne, and opening for Jadakiss. He also shares how hip hop became a source of companionship during a lonely childhood.
One of the most revealing parts of the conversation is Danny’s transition from Lil D to Danny James. He describes Lil D as the kid rapper who wanted to represent the true essence of old-school hip hop. Danny James represents an evolution: an adult artist with more life experience, more stories to tell, and a larger purpose. The name change is not simply branding; it reflects his belief that he can use his experiences to encourage other people to pursue their own goals.
The conversation also explores doubt, jealousy, broken trust, and people who did not believe in him. Rather than allowing those experiences to stop him, Danny explains how they became fuel. His journey is a reminder that success is rarely a straight line and that setbacks can become motivation.
A particularly emotional section focuses on the loss of Danny’s No-No, one of the hardest experiences he has faced. He connects that loss to his resilience and the lessons he carried forward. His No-No wanted to become a singer and guitar player and worked hard to provide for his family. Danny explains how that example, along with the work ethic he learned from his father, shaped the way he approaches his own dreams.
Music is at the center of that story, but so is legacy. Danny talks about carrying forward the lessons he received from the people who shaped him and honoring them through his own work. His perspective on resilience is not about pretending that loss does not hurt; it is about finding a way to continue when life changes.
The hosts and Danny also explore:
Growing up with hip hop as a source of comfort and companionship.
Discovering his passion for performing through a fourth-grade musical.
Evolving from Lil D into Danny James and redefining his identity as an artist.
Turning doubt, hate, jealousy, and setbacks into motivation.
Processing loss while carrying forward his family’s work ethic and resilience.
The episode also takes an entertaining turn as Danny and the hosts discuss The Sopranos, including the famous final scene, theories surrounding Tony Soprano’s fate, and clues hidden throughout the series.
At its core, this episode is about becoming who you are. Danny James is not presenting success as something that happened overnight. His story is built around persistence: starting young, learning from hardship, surviving loss, developing as an artist, and continuing to believe in a future that other people may not be able to see yet. Whether you are an aspiring musician, entrepreneur, creative, or simply pushing through a difficult chapter, there is something relatable in his message.
If you follow independent hip hop, artist interviews, music industry conversations, personal growth, or New York culture, this episode offers a candid look at the person behind the artist name. It is a conversation about resilience, family, ambition, identity, grief, music, and purpose, with plenty of laughs.
Listen to the full episode to hear Danny James tell his story in his own words, from Lil D to the artist he is today. Follow I Am Not a Salesman for more conversations with artists, entrepreneurs, and creators, share this episode with someone who needs encouragement, and leave a review or comment to tell the hosts what you want to hear next.
Family, Food, Football and Legacy: Inside the Bar's Story of Service, Community and Tradition Here
2026/09/29
What happens when a podcast leaves the studio, walks into a packed sports bar, and lets the day unfold in real time? You get IAANAS Podcast Episode 73, recorded live at The Bar in Sayreville, New Jersey, during the first Football Sunday of the NFL season. No polished studio walls. No carefully controlled environment. No waiting for the perfect moment. Just conversations, food, football, family, business, and the people who make a local business feel like home.
Hosted by Luis Guzman, this episode of I’m an Artist, Not a Salesman takes you inside The Bar and gives you an unfiltered look at what it takes to build a business around more than just a product. Throughout the day, Luis sits down with members of the team, family, employees, customers, and friends to talk about what makes this place special and what entrepreneurs can learn from the way they operate.
At the center of the conversation is Anthony Cardinale, one of the people behind The Bar. Luis talks with Anthony about building the business, getting your hands dirty, staying connected to the day-to-day work, and understanding that ownership means more than simply having your name on the door. The conversation gets into family, legacy, community, growth, service, and staying true to your roots while continuing to move forward.
One of the biggest themes throughout the episode is the idea that you have to get your hands dirty. Luis highlights Anthony for stepping away from the role of simply being the owner and actually jumping into the work, including preparing food and cutting cheese downstairs. For Luis, that kind of involvement says something powerful about entrepreneurship: when you care about what you're building, you cannot be afraid to get involved in the work that keeps it moving.
Then Amanda Cardinale joins the conversation, bringing a completely different perspective on family business and hospitality. Luis digs into the way Amanda treats customers, the lessons she learned from her family, and why making people feel welcome can become one of the most valuable parts of a business. Their conversation goes far beyond food and drinks. It gets into human connection, kindness, family, work ethic, customer experience, and the responsibility that comes with creating a place where people feel like they belong.
Amanda also shares a powerful perspective on material things and personal fulfillment when Luis asks one of his recurring questions: what is the last thing you purchased that changed your life? Her answer leads to a deeper conversation about self-worth, personal growth, and why buying something cannot fix what needs to be worked on internally.
Anthony Cardinale talks entrepreneurship, ownership, family, growth, and building The Bar.
Amanda Cardinale discusses hospitality, family, service, work ethic, and caring for people.
Luis explores why customer experience can turn a first-time visitor into someone who keeps coming back.
The episode dives into family business, legacy, community, and staying connected to your roots.
The Bar's food, pizza, drinks, Italian and Sicilian influences, and attention to detail all become part of the conversation.
Football Sunday provides the backdrop, with live sports, customers, staff, and plenty of unpredictable moments happening around the microphones.
The episode also brings in members of The Bar's team and people from the local community, creating the kind of spontaneous conversations that only happen when you put a microphone in the middle of a real environment.
Follow Luis Guzman and the IAANAS Podcast for more conversations with artists, entrepreneurs, creatives, and business owners about the real stories behind what they build. Subscribe to the podcast, follow the show on social media, share the episode with someone building something of their own, and join the conversation. If you're a creative or entrepreneur with a story worth telling, connect with I’m an Artist, Not a Salesman and become part of the community.
Building a Sports Media Career Through Hustle, Mentors, and Relationships Today – Nithin Ramachandra
2026/09/22
What happens when you combine a love for sports, relentless hustle, networking, and the willingness to hear “no” and keep going? You get a career built around relationships, persistence, and creating opportunities.
On this episode of I’m an Artist, Not a Salesman, Luis Guzman sits down with Nithin Ramachandra, the entrepreneur, sports media personality, talent agent, podcaster, and connector behind Nithin Sports, Rush, and N.R. Media.
Nithin’s career didn’t follow a straight path. He originally pursued law enforcement and spent three weeks in a correctional officer academy before realizing it wasn’t the right fit. That experience pushed him toward his other passion: sports. He went back to school, studied sports communications, PR, and marketing, and started building a career in the sports industry.
Then COVID hit, and Nithin saw an opportunity. With sports shut down, he started a small show on Instagram Live. What began as a hobby started growing. He invited reporters and players onto the show, built a team, moved the content to podcast platforms, and kept pushing through the difficult second year. By year three, his work led to a feature on News 12 New Jersey after he reached out with a cold email.
A huge part of this conversation is networking. Nithin talks about meeting people, building genuine relationships, following up, helping others, and understanding that one connection can lead to another. He has nine mentors and shares how relationships with people such as Leonard Marshall and Lee Steinberg helped shape his path in sports media and the agency business.
Nithin also gets real about rejection. His story involving Vince Young shows how a “no” does not always mean the door is permanently closed. After an earlier rejection, a mutual connection spoke highly of Nithin, leading to a reconnection and new conversations about working together. It’s a great example of why persistence and relationships matter.
Throughout the episode, Luis and Nithin talk about what it takes to build a career when there isn't a perfect roadmap. From sports media and talent representation to podcasting, events, networking, and personal branding, Nithin has built his career by putting himself out there and continuing to create opportunities.
Topics covered in this episode:
Networking and building genuine relationships
Persistence and handling rejection
Finding and learning from mentors
Building a career in sports media
Growing a podcast and social media platform
Entrepreneurship in sports and entertainment
Talent representation and athlete relationships
Personal branding and making connections
Building your own legacy
Turning opportunities into long-term relationships
The conversation also gets personal when Nithin talks about his parents and the influence they have had on his life. He credits his family for helping shape his work ethic and becoming the person he is today. Later, he opens up emotionally about his mother's sacrifices and the difficult period his family experienced when he was younger.
At its core, this episode is about hustle, relationships, family, and staying true to your path. Nithin’s story shows that careers can change direction, opportunities can come from unexpected places, and sometimes the most important thing you can do is simply keep showing up.
Listen to the full episode of I’m an Artist, Not a Salesman and connect with the podcast for more conversations with people who are building careers on their own terms.
Subscribe to I’m an Artist, Not a Salesman on YouTube, Apple Podcasts, and Spotify.
Follow the podcast on Instagram, Facebook, and TikTok for clips, new episodes, and conversations.
Have a story, guest suggestion, or topic you'd like Luis to cover? Reach out through the podcast's social channels and join the conversation.
I’m an Artist, Not a Salesman is about giving a voice to people who hustle, create, take risks, and keep going without losing sight of why they started.
Control the Controllable: Mayor Raymond Giacobbe on Leadership, Resilience, and Serving Rahway Today
2026/09/15
In this episode of I’m an Artist, Not a Salesman, Luis Guzman sits down with returning guest Mayor Raymond Giacobbe of Rahway, New Jersey for a wide-ranging conversation about leadership, pressure, family, community, creativity, resilience, and building a city with purpose.
Since his last appearance, Luis has watched Rahway continue to grow, and this conversation takes a look at what is happening behind that growth. Mayor Giacobbe is quick to give credit to his council, staff, directors, and the people around him. For him, leadership isn't about taking all the credit. It's about building a strong team, listening to different opinions, earning buy-in, and making decisions that serve the residents of Rahway.
One of the biggest lessons in the conversation is “control the controllable.” Giacobbe talks about dealing with the pressure that comes with being mayor, a husband, and a father by focusing on what is directly in front of him instead of getting overwhelmed by everything that could happen tomorrow. One step, one priority, one day at a time.
Preparation is another major theme. Giacobbe explains why being prepared gives you a better chance to succeed, while Luis connects that idea to one of his favorite athletes, Derek Jeter. When you're prepared, the game slows down. That lesson applies whether you're leading a city, running a business, creating art, or trying to build a career.
The conversation gets personal when Giacobbe talks about his family, the loss of his daughter Anabella, and the His Bella Kind Foundation, which has helped turn grief into positive work supporting young women in Rahway. The episode shows the person behind the title and the experiences that have shaped the way he leads.
A major part of the episode focuses on arts and culture in Rahway. Giacobbe explains why supporting artists isn't just about entertainment. The arts bring people together, create access for young artists, attract visitors, and help local businesses by bringing people into the city. Rahway's growing arts district is a major part of that vision.
Some of the projects and topics discussed include:
Rahway's arts district, including the UC PAC, Hamilton Stage, and local art galleries.
The planned outdoor amphitheater, river walk, open fields, and rain gardens.
Public art, including murals, the MLK Park renovation, Veterans Park, and the Harriet Tubman statue.
Support for local businesses, redevelopment, and creating more daytime foot traffic downtown.
The importance of community inclusion, making residents feel seen, heard, and respected.
How preparation, reflection, accountability, and learning from mistakes can make you a better leader.
The conversation gets into small business, economic development, redevelopment, public safety, politics, diversity, LGBTQ+ inclusion, antisemitism, and community responsibility. Giacobbe explains why transparency matters and why leaders need to communicate the “why” behind their decisions. For him, earning the trust of residents means being honest, accountable, and willing to explain the choices being made.
Luis and Giacobbe also talk about his vision for Rahway's next chapter. His “North Star” is creating more daytime foot traffic so residents and visitors support local businesses while bringing more industry and jobs into the city. The goal is a stronger local economy where businesses, residents, artists, and the community all benefit.
At the heart of this episode is a simple idea: leadership is about people. Giacobbe talks about being born and raised in Rahway and wanting to leave the city better for the next generation. He wants residents to feel proud of where they live and confident that their voices matter.
If you enjoyed this episode, subscribe to I’m an Artist, Not a Salesman, follow the podcast, and share it with an artist, entrepreneur, business owner, or community leader who could get something from the conversation.
Dupré Kelly on Tupac, Lords of the Underground, Newark & the Journey to Becoming a Community Leader
2026/09/08
In this episode, we sit down with Newark hometown hero Dupre Kelly and author Kyrie Williams for a powerful conversation about music, family, community, perseverance, and the journey behind everything Dupre has become.Best known as one-third of platinum-selling hip-hop group Lords of the Underground, Dupre has built a life that extends far beyond music. From Newark to community work and children’s literature, his story is one of growth, resilience, and giving back.His work in Newark is also a major part of the discussion, including his efforts through 211 Community Impact and his commitment to serving families and strengthening the community. The conversation explores what it means to keep moving forward when life does not go according to plan, why the journey can be just as important as the destination, and how experiences from earlier in life can shape the person you become.The conversation takes a deeply personal turn as Dupré discusses the loss of a close friend and the promise they made to look after each other’s children. After his friend passed away, leaving behind a young daughter, Dupré helped raise her as his own. He speaks about seeing his friend in her, the memories they shared, and the people who became a second family. These reflections provide an honest look at loyalty, family, grief, and responsibility.Dupré and Khairi also discuss their children’s book, You Can Do It All, which was inspired by Dupré’s journey of failing, succeeding, getting back up, and refusing to give up. The book reminds both children and parents that it is never too late to get back up and pursue a goal. Its message connects directly to the larger themes of the episode: perseverance, self-belief, growth, and the importance of continuing to move forward.Khairi explains why he believes Dupré’s story deserves to be shared on an even larger scale. While Lords of the Underground is an important part of his legacy, there is a much bigger story involving personal experiences, setbacks, relationships, family, community, and the lessons learned along the way. The idea of a memoir becomes part of the conversation and raises the question of how many more stories from Dupré’s life could inspire others.In this episode, expect:• Dupré Kelly’s journey from Newark to platinum-selling hip-hop artist and community leader• An unforgettable Tupac Shakur story from the 1992 tour• Honest reflections on success, failure, growth, and perseverance• The story behind You Can Do It All and its message for children and parents• A moving conversation about family, friendship, loss, and loyalty• A look at Newark, the West Ward, and community impact• Why a Dupré Kelly memoir could be so importantThis is a conversation about more than a career. It is about taking the experiences life gives you and turning them into something that can help other people. Dupré’s story connects music and community, ambition and responsibility, personal loss and purpose, while Kyrie brings another perspective on why those experiences matter and how they can be shared with the next generation.Whether you know Dupré from Lords of the Underground or his work in Newark, this episode offers a closer look at the person behind the accomplishments.Thank you for listening and supporting the podcast. If you enjoyed this episode with Dupré Kelly and Khairi Williams, share it with someone who would appreciate their story, leave a review, and follow the podcast so you do not miss future episodes.Tell us your favorite moment from the conversation and which story, guest, or topic you would like the hosts to explore next. Your comments, questions, and support help shape the show and keep these conversations going.
The Real Business of Restaurants: Jamie Knott on Pressure, Purpose, Sobriety, and Staying Hungry
2026/08/25
In this episode of I’m an Artist, Not a Salesman, Luis Guzman sits down with chef, restaurateur, entrepreneur, and hospitality personality Jamie Knott for a raw conversation about building a career, building a brand, facing personal struggles, and continuing to move forward when life gets complicated.
Jamie Knott started working in restaurants at just 13 years old as a busboy. What began as a first job quickly became a passion for the energy, pressure, creativity, and camaraderie of the kitchen. After graduating from the New York Restaurant School and working under chefs including Clifford Crooks, Jamie went on to become an executive chef and eventually a restaurant owner.
From the Saddle River Inn to Cellar 335 and Madame, Jamie has spent decades building restaurants and learning what it really takes to survive in the hospitality business. He gets real about the rising costs of food and labor, the pressure of keeping restaurants open, taking financial risks, and why success rarely happens overnight.
This conversation goes far beyond food and restaurants. Jamie opens up about sobriety, addiction, childhood experiences, self-doubt, fatherhood, and the pressure that comes with being responsible for businesses, employees, and family. He shares his experience staying sober for 14 years, returning to drinking, and learning that recovery is not always a straight line.
Jamie also explains how cooking became a way to focus his energy and deal with challenges in his life. For him, the kitchen was more than a career. It became a place where he could completely immerse himself in the work, stay focused, and turn difficult experiences into something productive.
Luis and Jamie also talk about entrepreneurship, social media, and personal branding. Jamie explains how putting his personality on camera has helped grow his restaurants and why people want to connect with the person behind the business. His restaurant videos have reached hundreds of thousands of views, proving that in today's world, the person telling the story can be just as important as the product.
A major theme throughout the episode is hospitality and human connection. Jamie believes restaurants are about much more than food. They are about making people feel welcome, appreciated, and taken care of. He shares why his approach with customers and staff is simple: if he can do something for a guest, the answer should be yes.
Topics covered in this episode:
Jamie Knott's journey from busboy to chef and restaurant ownerThe reality of running restaurants in today's economyBuilding the Saddle River Inn, Cellar 335, and MadameSobriety, addiction, relapse, and recoveryChildhood experiences and turning adversity into motivationFatherhood, financial freedom, and responsibilitySocial media and building a personal brandImposter syndrome and the pressure to succeedHospitality, customer service, and creating memorable experiencesJamie's work with Table to Table and giving back to the communityWhy staying in motion can help you overcome difficult periodsJamie shares a philosophy that runs through the entire conversation: keep moving forward. There is no perfect balance, no finish line, and no point where everything suddenly becomes easy. You keep learning, keep working, keep creating, and keep finding ways to turn challenges into momentum.
Luis and Jamie have the kind of conversation that feels less like a traditional interview and more like two friends sitting down and talking honestly about life. There are plenty of laughs, restaurant stories, business lessons, uncomfortable truths, and vulnerable moments throughout the episode.
If you're a chef, artist, entrepreneur, restaurant owner, creative, or business owner trying to build something without losing yourself along the way, this episode is packed with lessons about resilience, authenticity, personal growth, and the realities behind success.
Follow I’m an Artist, Not a Salesman and join the conversation.
Steve Ruiz on Betting on Yourself, Puerto Rican Food, Family, and Building a Business That Lasts
2026/08/11
What happens when you spend 27 years building a career in healthcare, then decide to bet on yourself and build something of your own? For Steve Ruiz, it meant leaving the comfort of a long career, trusting his instincts, and turning a passion for Puerto Rican food into a growing family business.
On this episode of I'm An Artist, Not A Salesman, host Luis Guzman sits down with Steve Ruiz, co-owner of Mama D's Empanadas, to talk about entrepreneurship, Puerto Rican culture, family, risk, resilience, and what it really takes to build a business from the ground up.
Steve's journey is anything but predictable. Growing up in Bushwick, Brooklyn, he dreamed of playing professional baseball and even had an opportunity to try out with the Minnesota Twins. After suffering a serious knee injury and experiencing a heart attack at just 18 years old, his path took a completely different direction. He eventually found his way into the medical field, where he spent 27 years working at Hospital for Special Surgery.
But while Steve had a stable career, he and his wife, Diana, were building something on the side. What started as a food truck grew over six or seven years, introducing customers throughout New Jersey to authentic Puerto Rican empanadas and cuisine. Eventually, people kept asking the same question: Where can we get your food all the time?
That question helped push Steve and his family toward opening Mama D's Empanadas, a brick-and-mortar restaurant in New Jersey. Making that leap wasn't easy. Leaving a 27-year career meant giving up security, taking on risk, learning an entirely new industry, and figuring out how to run everything from food preparation to equipment repairs and customer service.
Steve explains why he believes failing is easier than succeeding. Failure can teach you what went wrong and give you another chance to improve. Success brings a different challenge: figuring out how to repeat it and keep moving forward. That mindset has helped Steve approach entrepreneurship with patience, accountability, consistency, and a willingness to learn.
A major part of the conversation is the importance of Puerto Rican culture and storytelling through food. Steve isn't simply selling empanadas. He's sharing the food, traditions, memories, and family stories behind them. Mama D's is designed to make people feel at home, whether they're Puerto Rican, Latino, or someone experiencing Puerto Rican cuisine for the first time.
Puerto Rican food and culture as a foundation for building a business
Leaving a 27-year healthcare career to pursue entrepreneurship
Growing from a food truck into a brick-and-mortar restaurant
Why consistency and quality matter more than gimmicks
Learning from customers and constantly developing new empanada flavors
The importance of research before taking a major financial risk
Why Steve chose to buy the building instead of simply signing a commercial lease
Building a business that can become part of the family's long-term legacy
The conversation also gets personal. Steve talks openly about fatherhood, raising his children, and the lessons he shared with his daughter before she entered the U.S. Space Force. His daughter went on to become a cybersecurity expert working with satellites, while his son built his own career in Connecticut. Steve's approach is simple: give your children the tools and guidance they need, but don't force them into the family business. Let them create their own path.
Listen to IAANAS Podcast: I'm An Artist, Not A Salesman, hosted by Luis Guzman, for real conversations about creativity, business, culture, personal growth, and the messy road to building a life on your own terms.
Tim Gillen on Surviving a Near-Death Health Scare While Building Jersey Jungle Juice and His Legacy
2026/08/04
On this episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with entrepreneur, nightlife promoter, and Jersey Jungle Juice founder Tim Gillen for one of the most personal conversations ever featured on the podcast. While many people know Tim as the guy behind packed venues, successful promotions, and one of New Jersey's fastest-growing spirits brands, very few know the story behind everything that happened when his life changed almost overnight.
Tim shares how an unexpected and life-threatening health crisis forced him to stop moving at full speed and completely rethink what success, purpose, and resilience really mean. After years of building relationships, creating unforgettable nightlife experiences, and growing his business, he suddenly found himself fighting for something much bigger than sales, marketing, or expansion. He was fighting for his life.
Throughout the conversation, Tim Gillen opens up about discovering he had a severely restricted airway, the frightening moments that led to emergency surgery, flatlining in the hospital, and waking up to a completely different reality. He explains what it has been like living with a tracheostomy, adapting to major lifestyle changes, and continuing to run a business while facing challenges most people never see.
Beyond the health journey, this episode dives into the mindset that helped Tim refuse to quit. From his early days working in New Jersey nightlife to helping build legendary events alongside longtime collaborators, he explains why relationships, trust, consistency, and showing up for people have always mattered more than shortcuts. His philosophy of surrounding himself with people he genuinely believes in has shaped every chapter of his career.
Luis Guzman and Tim also discuss the realities of entrepreneurship, building a recognizable brand, earning trust with customers, creating authentic partnerships, and why personal integrity still matters in business. They explore the difference between chasing money and creating lasting value, along with the importance of staying true to yourself even when opportunities tempt you to compromise your principles.
The conversation naturally shifts into topics that every creative entrepreneur can relate to, including burnout, discipline, fitness, confidence, handling criticism, and learning to slow down without giving up on ambitious goals. Tim's story serves as a reminder that setbacks don't always signal the end of the journey. Sometimes they become the reason you discover a stronger version of yourself.
In this episode, you'll hear about:
Tim Gillen's journey from New Jersey nightlife into entrepreneurship.
Building the Jersey Jungle Juice brand from the ground up.
Surviving a near-death health scare and adjusting to life after emergency surgery.
Why networking, honesty, and long-term relationships create lasting business success.
The mental side of entrepreneurship, resilience, fitness, and personal growth.
Lessons on leadership, perseverance, branding, and never giving up when life changes unexpectedly.
If you've been looking for motivation without empty clichés, you'll appreciate how open both Luis Guzman and Tim Gillen are throughout this conversation. Their discussion highlights the value of authenticity, hard work, loyalty, and finding reasons to keep moving forward, even when circumstances seem impossible.
If you enjoyed this episode of I'm an Artist, Not a Salesman, be sure to subscribe so you never miss future conversations with artists, entrepreneurs, and creative professionals who are building meaningful careers without sacrificing who they are. Leave a review, share this episode with someone who needs to hear Tim's story, and join the conversation by following the podcast and connecting with Luis Guzman on social media. Your support helps the show reach more creatives who are chasing big goals while staying true to themselves.
DJ Avision on Building a Music Career, Pizza Business, and Brand That Stands the Test of Time
2026/07/28
In this episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with Anthony Cardinale, better known as DJ Avision, for a conversation that goes far beyond music. While many people know Anthony as an internationally touring DJ and producer with a signature sound rooted in 90s house music, there's another side to his story that deserves just as much attention. He's also a husband, father, entrepreneur, co-owner of The Bar in South Amboy, New Jersey, and co-founder of CJ Pizza, one of the area's fastest-growing wood-fired pizza brands.
What makes this conversation so interesting is how every part of Anthony's career connects together. The same creativity that fuels his music also shapes the restaurants, food concepts, branding, and customer experiences he builds. Whether he's producing a track, creating a menu, or designing a neighborhood gathering place, the goal is always the same: make people feel something.
Luis and Anthony spend time talking about what it really takes to build multiple businesses while staying true to yourself. They discuss taking calculated risks, learning through failure, and making tough decisions during uncertain times. The pandemic forced Anthony and his longtime business partner to rethink everything they knew about business. What started as backyard pizza parties quickly turned into pop-up events, food trucks, and eventually a full restaurant that continues to grow.
The conversation also dives into branding, hospitality, and why details matter. Anthony explains why he refuses to cut corners on ingredients, customer experience, or the atmosphere people walk into. From sourcing premium products to creating a welcoming environment where everyone feels comfortable, every decision reflects the long-term vision instead of chasing quick wins.
Music fans will appreciate hearing about Anthony's journey as DJ Avision, from playing drums with his father and sneaking into clubs as a teenager to touring internationally and earning respect from some of the biggest names in electronic music. He shares how the sounds of New York house music shaped his production style and why staying authentic has always mattered more than following trends.
The discussion also highlights the influence of family, mentors, and lifelong friendships. Anthony shares stories about learning from his parents, working alongside trusted partners, and surrounding himself with people who challenge him to think bigger. It's a reminder that success rarely happens alone and that great businesses are often built on even stronger relationships.
If you're an artist trying to build a career, a small business owner looking for fresh ideas, or someone chasing multiple passions at once, this episode is packed with practical lessons you can apply immediately. It's an honest look at balancing creativity with business while building something that lasts.
In this episode, you'll hear about:
DJ Avision's path from local DJ to international touring artist.
Building CJ Pizza from backyard events into a growing business.
The story behind creating The Bar and its community-first atmosphere.
Why branding goes far beyond logos and social media.
Learning through failure, pressure, and calculated risks.
Growing multiple businesses without sacrificing quality.
Family influence, mentorship, and long-term partnerships.
Staying creative while managing the realities of entrepreneurship.
If you enjoyed this episode of I'm an Artist, Not a Salesman, be sure to subscribe so you never miss a conversation. Leave a review on your favorite podcast platform, share this episode with another creative or entrepreneur, and let us know what resonated with you most. Follow Luis Guzman and the podcast on social media for behind-the-scenes content, upcoming guests, and future episodes, and join the conversation by commenting with the biggest lesson you took away from this interview with DJ Avision.
The Truth About Modern Wellness: Sam Tejada on Health, Peptides, and Building Lasting Discipline
2026/07/14
What does it really take to build a healthier life without getting lost in trends, misinformation, and quick fixes? In this episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with entrepreneur, author, and wellness expert Sam Tejada for a deep conversation about modern wellness, preventive health, and the discipline required to create lasting change.
Sam shares his incredible journey from becoming a certified lifeguard at just 14 years old to serving as a firefighter and paramedic before launching Liquid Vita, a company focused on helping people take control of their health through data-driven care. Along the way, he explains how his experiences inside emergency medicine completely changed the way he viewed the healthcare system and why he became passionate about prevention instead of simply treating illness after it appears.
Luis and Sam dive into the growing movement toward functional medicine, discussing why so many people are questioning traditional healthcare, how lifestyle choices affect long-term health, and why understanding your body is one of the greatest investments you can make. They also unpack the role of toxins, inflammation, nutrition, recovery, and exercise while separating solid information from the hype that often floods social media.
The conversation doesn't stop at science. It becomes personal as Luis opens up about his own transformation after losing more than 120 pounds. He shares the mental battles that continue long after the weight comes off, including body dysmorphia, fear of slipping back into old habits, and the daily choice to stay disciplined. Sam offers practical advice for building healthy routines that become part of your identity instead of temporary resolutions.
The episode also explores the growing interest in peptides, longevity medicine, biohacking, and advanced health testing. Sam explains how tools like DEXA scans, VO2 Max testing, blood analysis, toxic load testing, and metabolic assessments can provide a clearer picture of overall health instead of relying on guesswork. He also discusses why personalized treatment plans often produce better long-term results than one-size-fits-all wellness trends.
Throughout the conversation, both Luis and Sam emphasize that knowledge alone isn't enough. Real change comes from applying what you learn consistently, making better choices every day, and building habits that support the life you want to live. Whether you're an artist, entrepreneur, business owner, or simply someone looking to improve your health, this episode offers practical insights that extend far beyond fitness.
In this episode, you'll hear about:
Sam Tejada's journey from firefighter to entrepreneur and founder of Liquid Vita
The difference between reactive medicine and preventive healthcare
Why discipline outlasts motivation when building healthier habits
Functional medicine, biohacking, peptides, and modern wellness
The importance of DEXA scans, VO2 Max testing, blood work, and personalized health data
Nutrition, inflammation, toxins, recovery, and metabolic health
Luis Guzman's personal weight-loss journey and lessons learned after losing over 120 pounds
Building a sustainable lifestyle instead of chasing short-term results
If you enjoyed this episode of I'm an Artist, Not a Salesman, be sure to subscribe so you never miss a conversation with entrepreneurs, creatives, and industry leaders who share the real stories behind their success. Leave a rating and review on your favorite podcast platform, share this episode with a friend who could benefit from the conversation, and follow Luis Guzman and the podcast on social media for behind-the-scenes content, upcoming guests, and new episodes. Your support helps the show reach more creatives who want to build successful careers without sacrificing who they are.
How Jermaine Hall Built BET's Digital Strategy and Why Great Leaders Start as Great Teammates
2026/07/07
In this episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with media executive, content strategist, and entrepreneur Jermaine Hall for a conversation about building brands, leading creative teams, and finding success without losing sight of what matters most. From his work at BET and Vibe Magazine to launching Level Man, Jermaine shares the lessons he learned while helping legacy media companies adapt to a rapidly changing digital world and why great leadership always starts with understanding people.
The conversation opens with an honest look at preparation, creativity, and the hidden work behind great storytelling. Luis and Jermaine discuss why the best interviews, introductions, and content often look effortless even though they're built on hours of research, editing, and refinement. They compare notes on crafting memorable experiences for audiences and explain why respect for someone's time should always be at the center of every creative project.
Jermaine also breaks down his philosophy on leadership. Rather than chasing titles, he explains why spending years as one of the "cogs in the machine" gave him the knowledge to eventually become the person creating the vision. Learning every layer of a business—from content creation to operations, budgeting, hiring, and team management—gave him the confidence to build organizations that can grow long after one person's ideas are introduced.
One of the most fascinating parts of the discussion explores Jermaine's work helping reshape BET's digital strategy. He shares how his team developed original programming built around creators, nostalgia, and audience connection long before those approaches became common across digital media. The conversation offers a behind-the-scenes look at developing original intellectual property, identifying trends before they explode, and finding the right people to execute an idea once the strategy is in place.
Their shared love of film, music, and storytelling naturally leads into an extended conversation about directors like Martin Scorsese and Steven Spielberg, performances from Leonardo DiCaprio, and the role nostalgia plays in keeping great art alive across generations. They talk about why some movies continue to resonate decades later, what separates timeless storytelling from passing trends, and how younger generations are rediscovering physical media, movie theaters, CDs, and shared experiences.
The episode also explores more personal territory as Jermaine reflects on launching Level Man, a platform created to provide meaningful conversations centered around Black men, identity, culture, business, and personal growth. He discusses the challenges of building mission-driven media while navigating changing business climates and explains why creating spaces for honest conversations still matters.
Throughout the episode, you'll hear practical advice for artists, entrepreneurs, marketers, and anyone trying to build a meaningful career in today's digital world.
Some of the topics covered include:
Building brands that connect with people instead of chasing trends.
Leadership, team building, and learning every level of a business.
The evolution of digital media, journalism, and content strategy.
Why storytelling remains one of the most valuable business skills.
Networking in a world dominated by social media and personal branding.
Lessons from BET, Vibe Magazine, and Level Man.
Creativity, nostalgia, film, music, and the lasting power of great art.
If you enjoyed this episode of I'm an Artist, Not a Salesman, be sure to subscribe wherever you listen to podcasts so you never miss a new conversation. Share this episode with another creative, entrepreneur, or business owner who could benefit from Jermaine's perspective, and leave a rating or review to help more listeners discover the show.
Building a Food Photography Brand While Staying a Father First with Brian Juarbe
2026/06/30
On this episode of I’m an Artist, Not a Salesman, host Luis Guzman sits down with Brian Juarbe, a food photographer, portrait photographer, content creator, and proud father whose creative path started in a way most artists never expect: completely by accident.
What began as a dad wanting better photos of his son’s sports moments slowly turned into a full-blown obsession with photography, visual storytelling, and eventually building a recognizable presence in the world of food photography and restaurant content. One unexpected viral photo opened the door, but what kept the momentum alive was something deeper: consistency, curiosity, and an artist’s eye for details most people never notice.
This conversation goes far beyond cameras, Instagram, and perfectly lit meals.
Brian opens up about growing up in a single-parent household, navigating life without a father figure, and how becoming a father himself changed everything. There’s an honest discussion about breaking cycles, creating purpose, and making intentional choices when life doesn’t hand you a roadmap.
Luis and Brian explore what happens when passion arrives later in life and why creativity doesn’t always show up in the form you expected.
You’ll hear stories about:
Building a creative identity without formal trainingTurning a viral moment into long-term creative growthFatherhood and creating memories through artThe discipline behind food photography and content creationFinding purpose after setbacks and lossDeveloping a recognizable visual styleBalancing a full-time career while pursuing creative workWhy storytelling matters more than algorithmsOne of the most refreshing parts of this episode is hearing Brian talk about photography as something bigger than content. To him, great photography isn’t about posting more. It’s about creating emotion. It’s about making people feel something through a still image.
Luis connects deeply with that idea and shares his own experiences as a creator, talking about perfectionism, creative obsession, and the invisible details artists lose sleep over while everyone else says, “Looks great.”
Together they unpack the reality that most creatives know all too well: people only see the finished product.
They don’t see the hours editing.
They don’t see the second-guessing.
They don’t see the dozens of versions before the final one.
And they definitely don’t see the moments where artists wonder if any of it is even worth it.
There’s also a fun side to this episode as the conversation shifts into food culture, family traditions, Puerto Rican roots, restaurant experiences, and the memories attached to meals. Brian shares how photographing food became less about showing what’s on the plate and more about capturing moments and experiences people connect with emotionally.
The discussion also touches on health, balance, and staying grounded while working in a world surrounded by indulgence. For anyone trying to grow creatively without losing themselves in the process, there’s a lot here to connect with.
What makes Brian’s story stand out is that there was no perfect blueprint.
No expensive degree.
No overnight success.
Just showing up, getting better, staying curious, and putting heart into the work.
That’s the spirit of I’m an Artist, Not a Salesman.
Creative careers rarely move in straight lines. Sometimes the thing that changes your life starts as a hobby, a side project, or a random photo you almost didn’t post.
If you’re a photographer, content creator, artist, entrepreneur, parent, or someone still trying to figure out what your thing is, this episode is packed with perspective and reminders that purpose can show up in unexpected places.
Follow Luis Guzman and the podcast on social media for episode clips, behind-the-scenes moments, upcoming guests, and more conversations built for artists trying to create meaningful careers without losing who they are.
Keep creating. Keep showing up. Your story matters.
Empanadas, Food Trucks and Resilience: Gustavo Gutierrez on Building a Cuban Cafe Brand
2026/06/16
This episode of I'm An Artist, Not A Salesman Podcast with host Luis Guzman features chef and entrepreneur Gustavo Gutierrez, a culinary force behind a growing Cuban cafe brand built from food trucks, late nights, and relentless experimentation. Gustavo’s story moves from Union City kitchens and fine dining pressure cookers to building a multi-location food business rooted in culture, discipline, and survival instincts shaped long before he ever stepped into a professional kitchen.
We get into street-to-chef transition, culinary school, Cirque-like fine dining, mentorship under tough chefs, learning systems, cost control, and why real restaurant training is more about repetition and problem solving than recipes. Gustavo breaks down how he learned speed, precision, and respect for ingredients while working brutal stations and long hours before applying those lessons to empanadas and Cuban sandwiches.
Then the conversation shifts into entrepreneurship, pricing philosophy, and customer perception. Gustavo challenges the idea that food should be judged only by price, comparing it to luxury goods and explaining how quality ingredients, handmade masa, and protein-heavy empanadas come at a cost that reflects real labor and standards.
We also explore leadership and ownership. Gustavo talks about running multiple food trucks, training staff, dealing with breakdowns, and staying composed when everything hits at once. From motor failures to last-minute shortages, he explains how business owners become problem solvers first and chefs second.
One of the most powerful parts of the episode focuses on mindset, ego, and accountability. Gustavo opens up about cutting ties with destructive environments, learning when to step back from people he loves, and understanding that personal growth sometimes requires distance. He also reflects on entitlement culture, social media criticism, and how anonymous opinions rarely reflect real experience.
The reality of fine dining kitchens and what most chefs never talk aboutBuilding empanadas from scratch, including handmade masa and protein-first recipesWhy pricing food is about ingredients, labor, and sustainability, not comparisonManaging food trucks, breakdowns, and unpredictable operations under pressureLeadership lessons from training staff and building trust in a kitchen teamThe shift from hustling in the streets to building structured business systemsHow ego, discipline, and accountability shape long-term successTo close, Gustavo and Luis reflect on growth, long-term vision, and what it means to build something that lasts beyond personal effort. From kitchen floors to business ownership, the conversation ties together creativity, discipline, and resilience as core ingredients for any entrepreneur trying to build without losing identity along the way. Listeners are left with a grounded look at what it really takes to scale a food brand while staying connected to culture and craft.
Listeners who connect with this conversation can follow the journey of IAANAS Podcast as it continues highlighting creatives, chefs, and entrepreneurs who are building careers through skill, discipline, and lived experience rather than shortcuts. Each episode brings forward raw conversations that explore the realities behind food, business ownership, and creative independence.
For updates, behind-the-scenes content, and new episode drops, stay connected with host Luis Guzman across platforms where he shares insights from ongoing interviews and day-to-day production. Follow host Luis Guzman for more behind-the-scenes moments, insights, and upcoming projects tied to the podcast. Share this episode with anyone exploring food entrepreneurship or building a creative business from the ground up.
Turning Grief Into Comedy: Kristin Falcone on Creating Characters and Staying Authentic
2026/06/09
In this episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with the hilarious and heartfelt Kristin Falcone, a comedian, content creator, hairdresser, and performer who has built a loyal audience by bringing authentic Italian-American family life to the screen. Known for her unforgettable characters, sharp observations, and viral comedy sketches, Kristin shares the story behind her rise from creating content during the uncertainty of COVID to becoming a recognizable voice in comedy while still balancing a demanding career behind the scenes in television and the beauty industry.
What begins as a conversation about comedy quickly turns into a powerful discussion about grief, anxiety, faith, family, creativity, and the challenges of building a life around artistic passion. Kristin opens up about the profound impact her late father continues to have on her work and how much of her creative journey feels like a love letter to his memory. She reflects on growing up in a close-knit Italian-American family, the lessons she learned from both of her parents, and how those experiences became the foundation for the characters and stories that have connected with audiences across social media.
Throughout the conversation, Luis and Kristin explore the emotional realities that many artists and entrepreneurs face but rarely discuss publicly. From struggling with anxiety and overthinking to learning how to establish boundaries and stop people-pleasing, Kristin shares honest insights about the personal growth required to pursue creative work in a public space. Her willingness to talk openly about self-doubt, resilience, and finding purpose makes this episode relatable for anyone trying to build something meaningful while navigating everyday life.
The discussion also dives into the modern creator economy and the opportunities and challenges that come with social media success. Kristin explains why follower counts and algorithms can sometimes become distractions, how she handles criticism and imitation, and why staying grounded remains one of her biggest priorities. Despite growing recognition and exciting opportunities, she remains committed to authenticity, kindness, and maintaining the relationships that helped shape her career.
One of the most inspiring parts of the episode is hearing how Kristin continues to juggle multiple professional roles. While many people assume content creation is now her full-time career, she still works as a professional hairdresser and television hairstylist while pursuing comedy, live performances, and digital content. Her story serves as a reminder that success often happens through persistence, consistency, and a willingness to keep showing up long before the world notices.
In this episode, you'll hear discussions about:
Building a creative career without losing your identityTurning grief and personal challenges into artistic expressionManaging anxiety, self-doubt, and people-pleasing tendenciesThe influence of family on creativity and storytellingGrowing an audience through authenticity and consistencySocial media, content creation, and creator burnoutComedy, character development, and finding your unique voiceBalancing multiple careers while pursuing artistic goalsFaith, personal growth, and maintaining perspectiveLearning to protect your energy and establish healthy boundariesIf you enjoyed this episode, be sure to subscribe, follow, and leave a review on your favorite podcast platform. Share the episode with a friend, fellow creative, or entrepreneur who could benefit from Kristin's perspective and journey. To stay connected with Luis Guzman and future episodes of I'm an Artist, Not a Salesman, follow the podcast on social media, join the conversation in the comments, and let us know which guests and topics you'd like to hear next. Your support helps the show continue highlighting the struggles and victories of creators who are building meaningful careers on their own terms.
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