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I’m An Artist, Not A Salesman Podcast

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Rating
★★★★★
5
from
9 reviews
This podcast has
57 episodes
Language
English
Publisher
Luis Guzman
Explicit
No
Date created
2021/09/10
Latest episode
2026/02/03
Average duration
97 min.
Release period
11 days

Description

A powerful and transparent podcast that showcases the journey of entrepreneurs and creatives, offering insight and motivation to aspiring individuals. Through candid conversations and real-world advice, listeners gain practical tips on building a brand, pricing their work, and mastering social media—all while staying true to their artistic vision. We are all artists in our own right, and this show reminds you that your artistry should be displayed for the world to see. Tune in for inspiration to help both your art and career thrive.

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Check latest episodes from I’m An Artist, Not A Salesman Podcast podcast


They Didn’t Just Lose Weight — They Biohacked Their Lives, Their Legacy, and the Health Industry
2026/02/03
In this powerful episode of I’m an Artist, Not a Salesman, host Luis Guzman sits down with one of the most inspiring power couples in the health and wellness space: Anthony and Tereza Lolli. This isn’t just a conversation about losing weight—it’s about reclaiming life, rebuilding love, and redefining health from the inside out. Together, the Lollis have gone from struggling with obesity and burnout to becoming leaders in the biohacking movement, transforming not only their own lives but also creating a ripple effect that now reaches families, entrepreneurs, and creatives around the world. Anthony Lolli, once a 330-pound real estate mogul, opened up about his painful but transformative journey from “Fat Lolli to Six-Pack Lolli,” a change that required more than gym sessions and green juices. It was a full lifestyle pivot fueled by purpose, faith, and family. Meanwhile, Tereza Lolli, founder of Biohack Yourself, producer, and long-time health researcher, reveals how her passion for functional medicine, healing through nutrition, and hands-on parenting led to some of the most important breakthroughs in their family’s health—especially for their two children. This episode covers everything from love as a catalyst for change to running a marriage like a business. Anthony and Tereza get real about what it takes to stay united when life gets messy, dreams get bigger, and health becomes non-negotiable. What you'll hear in this episode: The pivotal moment when Anthony realized his health wasn’t just his problem—it was his family’s burden How Tereza helped uncover hidden health issues in their children and biohacked their way to healing The business strategy behind building a media empire rooted in wellness and integrity Why love, admiration, and planning like an architect are the foundation of their marriage The story behind Biohack Yourself and how it became the largest health media platform in its space How they approach parenting, productivity, and partnership with intention and structure The dark side of dental health and the biohacking techniques they swear by today Their upcoming documentaries, including Shield and The New Woo, and what they're doing to change the health conversation around the world The Lollis don’t hold back. Whether it's the raw truth about failed surgeries, emotional burnouts, or discovering mold infections in their home that affected their kids’ health, every story is grounded in honesty, humility, and a deep drive to grow. They also dive into how biohacking isn’t just about cryo chambers and supplements—it's about self-responsibility, education, and long-term strategy. From tracking genetics to filtering their environment, the Lollis share the real tools and mindsets that helped them stay on track and build something truly impactful. You’ll walk away with: A deeper understanding of how biohacking applies to families—not just athletes or CEOs Real talk on how to navigate marriage and business when health is on the line Tips on parenting with intention in a world full of toxic noise Insight into how functional medicine, dental health, and lifestyle changes all work together Motivation to treat your body and your life like the biggest project you’ll ever build Whether you're struggling with burnout, feeling disconnected in your relationships, or just want to feel better and live longer, this episode is packed with takeaways that hit the heart and the head. It’s not about perfection—it’s about progress, and doing it with people you love. Want more from the Lollis? Check out BiohackYourself.com to watch their documentaries, read their magazine, or learn more about their events. You can follow Anthony Lolli and Tereza Lolli on Instagram, or connect through Biohack Yourself Media to get the latest on their upcoming premieres and releases. Love what you heard?Don’t forget to subscribe to I’m an Artist, Not a Salesman on Apple Podcasts, Spotify, or YouTube.
Mob Wives, Real Pain: Renee Graziano on Recovery, Identity, and Protecting What Matters Most
2026/01/27
In this gripping, brutally honest episode of I'm an Artist, Not a Salesman, Luis Guzman sits down with reality TV icon Renee Graziano—and nothing is off limits. Best known from Mob Wives, Renee has lived through a storm of public scrutiny, personal battles, and deeply private traumas. But today? She’s standing in her truth. This episode is not about the glamor of TV. It’s about the real woman behind it all—the one who’s fought addiction, heartbreak, betrayal, and years of internal struggle just to sit here and tell the story. If you're looking for a surface-level conversation, this ain’t it.This is a raw, reflective, and surprisingly hilarious deep-dive into the life of a woman who’s been through hell and decided to redecorate. Renee opens up about how she went from champagne and cocaine to a quiet life of sobriety, celibacy, and self-awareness. She shares how trauma shaped her identity, how she lost nearly everything—including her sense of self—and how she’s rebuilding her life brick by brick with therapy, God, and a little bit of Prozac-fueled peace. We talk about: The unexpected addiction that started long before drugs: power Growing up with a father in the mob and what that really looked like behind closed doors Why her title as Anthony’s daughter felt more important than being a mother The toxic relationships that almost destroyed her—and the moment she finally said enough How losing 50+ pounds and gaining clarity helped her fall back in love with herself Through laughter and tears, Renee reflects on the harsh lessons that came from being on reality TV while quietly spiraling behind the scenes. She gets real about the damage that Xanax, secrecy, and shame did to her—and why she’s finally done running from the mirror. You’ll hear stories of violence, betrayal, mental breakdowns, and—somehow—still walk away feeling hope. Luis creates a space where Renee opens up like never before, from the trauma of a sexual assault while hospitalized to the pain of losing her father’s letters and keepsakes to someone she once trusted. Highlights from the episode include: The chilling story of Renee’s ex-husband wearing a wire while sleeping in the same bed as her What it’s like dating as a well-known mob daughter—and why Renee’s over it The immersive mob-themed dinner show “Married by the Mob” and why it’s her way of taking power back Why she believes God kept her alive—and what she’s doing with her second (okay, maybe eighth) chance There’s no performance here. Just one woman, unfiltered, unpolished, and unapologetically transparent about the mess, the beauty, and the weird in-between of survival and self-discovery. Whether you’re an artist, a recovering perfectionist, or just someone who’s ever felt like a mess in a world that rewards masks, this episode will hit you in the gut and maybe even make you laugh while you're crying. Want more from Renee Graziano? You can catch her performing in Married by the Mob—an immersive wedding experience like no other—February 13–15 at the Avenel Performing Arts Center. And if you're in the skincare game, check out her brand Bad Body Butter—because healing is an inside and outside job. Let’s keep this conversation going: Follow Luis Guzman on all platforms: @imanartistnotasalesman Subscribe to the I’m an Artist, Not a Salesman YouTube channel for more raw and real episodes. Share this episode with someone who needs to be reminded that they’re not alone—and that starting over doesn’t mean you’ve failed. If this conversation moved you, challenged you, or made you think differently about your own story, drop us a review or a DM. We read them all. This podcast is for the misfits, the creatives, the comeback kids—and the ones still finding their way back home.
How Jamie Tompkins Reclaimed Her Voice After Broadcasting Burnout and Workplace Harassment
2026/01/20
What happens when you walk away from a high-profile, Emmy-winning career and decide to tell the truth—your truth—for the first time? In this powerful episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with Jamie Tompkins, a former Fox 13 Seattle news anchor turned truth-teller, survivor, and soon-to-be podcast host of Respectfully. Known for her poise in front of the camera, Jamie opens up about what was really happening behind the scenes: from the polished lights of broadcast journalism to the shadows of sexual harassment, burnout, and betrayal within a police department she once believed in. Jamie’s story is more than a career pivot—it’s a deep, unfiltered look at identity, trauma, strength, and what it really takes to reclaim your voice in a world that constantly tries to mute it. In this episode, we explore: Jamie’s rise through the ranks of broadcast journalism and her decade-long career with Fox 13 Seattle The intense public scrutiny and coded “feedback” women often face in the media industry How being from New Jersey gave her the grit to push back against workplace culture that tried to flatten her personality Her transition from the newsroom to working with the Seattle Police Department as Chief of Staff—and how that journey quickly unraveled This is not just another career story. It’s about: Toxic work environments and how they’re often disguised as “opportunity” Gaslighting, sexual harassment, and how even in positions of power, women are forced to fight twice as hard to be taken seriously Leaving behind a life that looked glamorous on the outside but was quietly destroying her from within Creative rebirth and why podcasting—on her own terms—was the outlet she didn’t know she needed Jamie shares the uncomfortable but necessary truth about why she walked away from it all, how she’s healing through honesty, and what her upcoming podcast Respectfully will stand for. She reflects on therapy, fitness, family, and the radical act of saying no more—no more performance, no more compliance, no more pretending. What’s especially striking is her clarity. Jamie doesn’t speak in platitudes—she speaks from the grit of lived experience. She’s unafraid to name names, call out hypocrisy, and discuss the ripple effect of trauma in professional and personal relationships. But this episode is not about bitterness. It’s about freedom. Highlights include: Her early roots in musical theatre and how a chance opportunity turned into a decades-long career Her surprising detour into police department leadership—and what she didn’t see coming The emotional toll of workplace harassment and the strength it took to walk away Finding joy again in things like music, dogs, family holidays, and quiet moments Why going to the gym isn’t just physical—it’s mental survival Whether you're a creative, a professional navigating burnout, or someone recovering from toxic environments, this episode will hit home. It’s raw, it’s real, and it’s a reminder that sometimes, your second act is your best one yet. Want more from this episode? Here’s how to stay connected: Follow the podcast on Spotify, Apple Podcasts, and YouTube by searching I'm an Artist, Not a Salesman Stay in the loop with host Luis Guzman on Instagram and TikTok: @ImAnArtistNotASalesman Learn more about Jamie Tompkins and her upcoming podcast Respectfully by keeping an eye on her socials and future announcements If this episode resonated, share it with someone who needs to hear that it's never too late to start over Your story doesn’t end at burnout. It starts when you take the mic back.
David Lindberg on Building Hanobi, Trust in Peptides, and Why Discipline Beats Shortcuts in Health
2026/01/13
What happens when a former SWAT officer, detective, and BMX pro turns his full attention to health, fitness, and hormone optimization? In this powerful episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with David Lindberg—CEO and founder of Hanobi, a cutting-edge peptide and hormone research company based in Las Vegas. What starts as a deep dive into wellness turns into a layered conversation about resilience, reinvention, and building something real from the ground up. From small-town Colorado roots to law enforcement leadership and now the wellness space, David’s story is packed with real-world experience, transparency, and grit. He opens up about what it meant to walk away from a 15-year career in policing, how injury and betrayal forced him to start over, and why his passion for health and biohacking has become more than just a business—it’s a mission. In this episode, we cover: David’s journey from cop to CEO and why he left law enforcement behind How a career-ending injury became the spark that launched Hanobi What most people get wrong about hormone therapy, TRT, and peptides The real differences between research-grade supplements and what’s sold online Why integrity and transparency are the backbone of his business model The dark side of the wellness industry, from shady clinics to misinformation David’s thoughts on the growing GLP-1 wave (yes, we’re talking Ozempic, Manjaro, and more) Tips for anyone looking to start a health-based business or launch their own hormone clinic How Hanobi Research, Clinic Protocols, and Biohack Team are designed to work together Whether you’re deep into functional medicine, building your own brand, or just trying to understand what peptides even are, this episode delivers honest insight from someone who’s lived multiple lives and built a company with real purpose. A few standout takeaways from David: “Respect in any space—law enforcement or entrepreneurship—starts with being a human being first.” “Don’t put something in your body if you don’t know where it’s coming from.” “There’s no loyalty in business unless you build it yourself.” “Everyone wants results, but not everyone’s ready to change their lifestyle.” This conversation goes far beyond health trends—it’s about the long game. The slow climb. The moments no one sees when everything falls apart and you still find a way forward. Whether you're here for the business gems, the real talk on wellness, or just a damn good comeback story, this episode delivers. Where to find David Lindberg and Hanobi: Website: hanobi.com Consulting: clinicprotocols.com Community: biohackteam.com Personal Brand: davidlindberg.com Let’s stay connected.If this episode moved you, inspired you, or just made you curious, we’d love your support. Subscribe on Spotify, Apple Podcasts, and YouTube by searching for I'm an Artist, Not a Salesman. For behind-the-scenes content and future drops, follow us on Instagram at @ImAnArtistNotASalesman. And if you're ready to start your own podcast or level up your production game, check out our home base at FlexworkStudios.com. This show is more than a platform—it’s a community. Thanks for riding with us. Let’s build something that lasts.
What Nearly Dying Taught Dan Sachkowsky About Business, Balance, and the Power of Showing Up
2026/01/06
What does it take to rebuild after losing everything—not once, but twice—and come back stronger each time? In this episode of I'm An Artist, Not a Salesman, host Luis Guzman sits down with entrepreneur, speaker, and performance coach Dan Sachkowsky for a brutally honest conversation about failure, faith, and fierce reinvention. From surviving bankruptcy in his twenties to recovering from a near-fatal heart attack, Dan’s story is packed with lessons on resilience, leadership, and what it really means to live with purpose. Dan’s journey is anything but linear—from his early days in Elizabeth, New Jersey, to building and selling multimillion-dollar companies, to losing it all and finding his way back through grit and gratitude. In this raw, unfiltered interview, he shares what drove him to keep showing up, the mindset shifts that changed everything, and why he now chooses impact over income. If you’re a founder, business owner, or anyone navigating the ups and downs of entrepreneurship, this conversation will hit home. Dan doesn’t just talk strategy—he breaks down the mental, physical, and spiritual discipline it takes to stay the course when life punches hard. In this episode, Dan and Luis cover: The hard truth about micromanaging and how it holds entrepreneurs back Why ego can be the biggest threat to long-term success The connection between physical health and business performance How childhood beliefs around money can shape (and sabotage) your growth What Dan learned from being on The Apprentice and working with high-profile entrepreneurs The moment a heart attack changed everything—and the vow he made afterward What it means to build a business that serves both your family and your future How to stop “trying” and start leading—in your business and your life Key Takeaways You Don’t Want to Miss: “You don’t need a bigger team—you need better systems.” “If you don’t trust yourself to take care of your body, how can anyone trust you to run a business?” “Trying is a built-in excuse. You’re either doing it, or you’re not.” “You can’t be a leader at work if you’re just leftovers at home.” This episode also dives deep into fatherhood, legacy, and personal evolution. Dan opens up about how becoming a girl dad changed how he leads, loves, and shows up—not just in business, but in every room he walks into. It’s the kind of conversation that’s both grounding and galvanizing, reminding you what matters most while giving you the fuel to move forward. Whether you’re just starting out or scaling fast, this is one of those episodes that will meet you exactly where you are. Dan’s story is proof that setbacks don’t define you—how you respond does. And when you choose to show up differently, everything starts to shift. Ready for more? Here's how you can stay connected: Follow the show wherever you get your podcasts so you never miss a new episode. Leave a review—your feedback helps us grow and bring on more powerful guests like Dan. Share this episode with someone who needs to hear that their rock bottom isn’t the end—it's a reset. Connect with host Luis Guzman on Instagram and LinkedIn for behind-the-scenes insights and future guest drops. Want to partner or appear on the podcast? Visit FlexWorkStudios.com to learn more and get in touch. Whether you’re deep in the grind or coming up for air, this one will remind you that discipline, faith, and clarity are the cornerstones of a life well-built. Listen now. Your next level might just start here.
From Truck Driver to Wall Street Insider: Richard Davis on Risk, Visibility, and Building Wealth
2025/12/30
In this episode of I’m an Artist, Not a Salesman, host Luis Guzman sits down with Richard Davis, a self-described Wall Street middleman whose story cuts far deeper than finance headlines and market chatter. What unfolds is a raw, layered conversation about ambition, identity, risk, loss, and the real cost of chasing success in high-stakes environments. Richard’s journey begins far from trading floors and boardrooms. Raised in a working-class household in East Texas, he watched discipline, work ethic, and resilience shape his early mindset. Those lessons followed him through college, early business experiments, truck driving, and eventually into the world of stocks, investor relations, and public markets. His rise was not clean or predictable. It was earned through missteps, sharp turns, and moments that forced hard reflection. As the conversation deepens, Richard breaks down how financial literacy is rarely taught where it matters most, and why access, relationships, and visibility often outweigh raw intelligence. He shares how building platforms like Investors Voice and later FloorStocks came from recognizing gaps between retail investors, creators, and companies. The goal was never hype. It was connection, clarity, and transparency in a system that often avoids all three. The episode also explores the personal cost of rapid success. From becoming one of the youngest African Americans to take a company public, to navigating excess, ego, divorce, and a near-fatal wake-up call, Richard speaks candidly about what wealth exposes rather than fixes. Fatherhood, health, and purpose reshaped how he measures success today. Key themes and topics covered include: Building wealth from nontraditional paths The hidden mechanics of Wall Street and investor visibility Why relationships often matter more than credentials The difference between lifestyle wealth and lasting wealth Market cycles, volatility, and today’s investing climate Lessons learned from failure, excess, and reinvention Creating platforms that humanize finance and leadership Rather than offering stock tips or shortcuts, this episode focuses on mindset, accountability, and long-term thinking. Richard challenges listeners to look beyond surface-level wins and ask deeper questions about why they want success, what they are willing to trade for it, and how they plan to sustain it once it arrives. Luis guides the conversation with curiosity and respect, allowing space for reflection without glamorizing the grind. The result is a grounded, honest discussion that speaks to entrepreneurs, creatives, investors, and anyone navigating ambition in an uncertain world. If this episode resonates, take a moment to support the show. Subscribe to I’m an Artist, Not a Salesman on Apple Podcasts, Spotify, and YouTube. Follow the podcast on Instagram for behind-the-scenes clips, guest highlights, and upcoming episodes. Share this conversation with someone building, rebuilding, or questioning their next move. Your engagement helps these stories reach the people who need them most.
The Man Behind Tio: How Geovany Sepulveda Built a Viral Latino Brand on Humor and Healing
2025/12/23
What happens when you blend raw talent, Puerto Rican pride, and years of lived experience into one unstoppable character? You get Tio—the wildly popular, side-splitting, mustache-wearing alter ego brought to life by the multi-hyphenate creative force, Geovany Sepulveda. But there’s a deeper story behind the laughs—and in this episode of I’m An Artist, Not A Salesman, we sit down with Geovany to explore every layer. From humble beginnings in the projects of Hoboken, New Jersey, to formative years spent in Puerto Rico, Geovany’s journey is packed with cultural duality, artistic evolution, and a deep understanding of how to transform trauma into storytelling. Known for his wildly viral sketch character Tio, Geovany opens up about the real people, places, and pain that helped shape his creative voice. This isn’t just a conversation about going viral or building an audience—this is a powerful look into what it takes to stay grounded while navigating the pressures of content creation, identity, and legacy. In this raw and honest interview, we cover: The origin story of Tio: a hilarious but deeply personal tribute to uncles, neighborhoods, and chaotic family dinners How growing up in a Puerto Rican household shaped his comedic instincts and artistic drive The balance between staying true to your culture while reaching a broader audience What it’s like to be called “Barney for adults”—and why that’s a compliment The early days of going viral by filming against a brick wall with no budget Why comparison culture kills creativity How Geovany deals with haters, internet trolls, and jealousy from unexpected places What he’s learned from building a loyal community through original characters and consistency As Geovany reveals, comedy wasn’t his first love—music was. Under the name Arson, he built a strong following through beat-making, EDM, and melodic songwriting. He even studied audio engineering and collaborated with Grammy-winning producers. But when fans and friends kept telling him he needed to show people “the funny,” Geovany took the leap—and Tio was born. Still, the artistic tug-of-war remains. Geovany sees himself as a split persona: Arsnn makes the music, Tio brings the comedy, and together they fuel a much bigger creative mission. Whether it’s producing EDM tracks, designing a stand-up set from scratch, or improvising sketch ideas on the spot with only a camera and a prop couch—Geovany is doing it all with purpose, heart, and hustle. What makes this episode stand out?Geovany doesn’t hold back. He shares stories about: Getting kicked out of the house at 18 after his mom found bricks of drugs hidden in the closet Watching his Tio videos help strangers through dark moments, failed job interviews, and grief Using humor as both armor and offering, especially in the face of personal loss and mental health struggles His dream of creating an animated comedy series that showcases Latino culture with Family Guy-level humor How he sold out his first ever stand-up show using only his own network and sheer belief This episode isn’t about chasing virality—it’s about creating art with intention, and how Geovany is using his platform to bring light, love, and laughter into the world. Whether he’s talking about old-school Puerto Rican parenting, beefing with family over past mistakes, or surviving the algorithm game, Geovany keeps it real, grounded, and hilarious. If you’ve ever felt torn between your talents, unsure of your next move, or overlooked by mainstream platforms—this conversation is your permission to go all in. Connect with the host, Luis Guzman, and the IANS podcast: Follow us on Spotify, Apple Podcasts, or wherever you listen for weekly interviews that spotlight the real stories behind the creatives, entrepreneurs, and visionaries you should know. Want to be on the show or suggest a guest? Reach out via our website or send us a DM on Instagram at @ImAnArtistPod.
Living the Dream: Eddie Orengo on WWE, Family Sacrifice, and Repping New Jersey in the Ring
2025/12/12
In this deeply inspiring episode of *I’m An Artist, Not A Salesman*, host Luis Guzman sits down with Eddie Orengo, a name you might recognize from the ring, but a story you won’t forget once you hear it. Known to WWE fans as a sharp, dependable referee on Monday Night Raw and Smackdown, Eddie shares the full arc of his journey—from a wrestling-obsessed kid in Newark, New Jersey, to standing in the center of the ring at Madison Square Garden, calling matches for legends like AJ Styles and John Cena. What makes this episode truly unforgettable is how raw and honest Eddie is about the grind behind the glamour. Before the lights and the live TV cameras, Eddie was setting up chairs at local indie shows, delivering oxygen tanks during the week, and sacrificing sleep to chase a dream most people told him was out of reach. It wasn’t just about making it to the WWE—it was about proving he belonged there. Eddie walks us through: - What it was like to meet his father for the first time ever—at a wrestling match - His early days wrestling under the name El Bandido Jr. - Why he pivoted from performer to referee, and how that one decision changed everything - The phone call that changed his life and got him a tryout at the WWE Performance Center - What it felt like debuting at Madison Square Garden alongside wrestling royalty “I would’ve done anything to stay in this business,” Eddie shares. “Referee, cameraman, even setting up rings. If it kept me close to pro wrestling, I was in.” The conversation dives deep into how resilience, relationships, and self-awareness helped Eddie overcome the challenges of being overlooked because of his size, typecast in the indie scene, and dealing with the physical toll of wrestling in his early years. But perhaps most moving is Eddie’s reflection on gratitude—for his mom, who raised him solo and told him to stay humble, and for his father, who gave him his first shot in the ring. There’s also an insider’s look into the business of being a WWE referee—how matches are timed to perfection, what it’s like getting instructions mid-match from producers, and how the ref’s role is far more than just counting to three. Eddie shares what it was like to ref one of the most culturally significant matches in recent memory: Bad Bunny vs. Damian Priest in Puerto Rico. The emotion, the crowd, and the personal pride of three Boricuas in the ring is something he’ll never forget—and you’ll feel it too. If you’re a lifelong wrestling fan, a creative grinding toward your dream, or someone looking for a jolt of motivation, this episode is for you. Eddie’s story isn’t just about wrestling—it’s about identity, legacy, and believing in yourself even when the odds say otherwise. *Other highlights in this episode include:* - Why John Cena gave Eddie a simple but powerful piece of career advice - What it’s like to be around Triple H and how much the game has changed under his leadership - Behind-the-scenes insight on the Final Boss storyline with The Rock - The importance of staying mentally and physically ready—even when you’re not in the spotlight - Why Eddie considers refereeing Damian Priest vs. Drew McIntyre in Scotland one of his most challenging matches - How he balances being a public figure with staying grounded at home, thanks to his wife and family *Final takeaway?* The dream isn’t just to make it. The dream is to keep growing, keep learning, and always leave the door open for the next kid from Newark who wants to be part of something bigger than themselves. - Follow the podcast: Search *I’m An Artist, Not A Salesman* on Spotify, Apple Podcasts, or wherever you listen. - Subscribe on YouTube: Full video episodes drop weekly with behind-the-scenes clips and bonus segments. - Connect with Luis Guzman on Instagram and TikTok for more BTS moments and upcoming guest reveals. - Reach out with guest suggestions or collaborations via the podcast’s official site or DM.
Finding Purpose Again: Jordan Crafton on Faith, Filmmaking and the Unseen Work Behind Big Breaks
2025/12/02
In this powerful and introspective episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with award-winning filmmaker, director, and lifelong creative Jordan Crafton for one of the most vulnerable and inspiring conversations of the season. From his early years as a restless kid searching for belonging, to finding artistic refuge in jazz and storytelling, to becoming a Tribeca Film Festival winner and sought-after visual creative, Jordan’s journey is a testament to perseverance, faith, and relentless belief in purpose. Jordan opens up about how the arts first saved his life, offering him a sense of expression he couldn’t find anywhere else. As he shares, creativity was the one place he felt fully understood. That spark carried him through years of uncertainty, experimentation, and self-discovery. But it wasn’t talent alone that shaped him. It was discipline, faith, and the courage to build a life outside of the expectations placed on him. The conversation navigates Jordan’s experience as a Black creative in an industry marked by both opportunities and contradictions, and how he continues to redefine his artistic identity through every chapter of life. One of the most compelling sections of the episode dives into the season of transition Jordan is currently walking through. He opens up about reconnecting with the younger version of himself, the one who believed without hesitation, dreamed without limits, and saw obstacles as invitations instead of barriers. Through that rediscovery came one of his most meaningful pieces of work: the Brooklyn Santa fiction podcast, a project born from fasting, prayer, and a deep need for clarity when his career hit a period of unsettling stillness. For Jordan, returning to vision meant returning to God’s voice, not the noise of the industry. Listeners also get a gripping look into how Jordan landed his earliest major opportunities, including his long-running creative partnership with Nick Cannon. The story is filled with resourcefulness, persistence, and boldness, from mailing DVDs and critiques to chasing connections across New York. What emerges is a clear portrait of someone who refuses to wait for permission to pursue destiny. Throughout the episode, Jordan and Luis explore themes like creative discipline, identity, purpose, and the unseen emotional layers behind ambition. They reflect on working out as a mental health anchor, how childhood gifts often shape adult calling, and why faith continues to be the stabilizing force behind Jordan’s decisions. With candor and humor, Jordan breaks down the misconceptions of success and shares how his commitment to staying grounded has kept him aligned with who he wants to become. Some of the episode’s standout highlights include: Jordan’s reflections on faith, fasting, and spiritual alignment How fearlessness shaped his early filmmaking experiments The discipline routines that keep him sharp, creative, and focused Lessons from working alongside major artists and entertainers Why Brooklyn Santa became a turning point in his creative purpose Navigating ambition without losing integrity or self-awareness Listeners will walk away with a deeper understanding of what it means to pursue artistry with intention, how to stay committed when life plateaus, and why purpose often requires returning to the childlike belief we abandon along the way. Jordan’s story isn’t just a behind-the-scenes look at the entertainment world. It’s an invitation to examine your own calling, your own doubts, and the gifts you may be overlooking. To stay connected, follow host Luis Guzman on all major platforms under I'm an Artist, Not a Salesman. Subscribe for more conversations that explore the heart of creativity, purpose, and personal evolution. If this episode resonates with you, share it with someone who needs encouragement, leave a rating, and join the community of listeners committed to growth, authenticity, and artistic truth.
Cuban Link on Escaping Castro, Building Brotherhood with Pun, and Life Before Terror Squad
2025/11/18
Cuban Link is more than just a name in hip hop—he’s a storyteller, a survivor, and an artist with a legacy rooted in both pain and perseverance. In this raw, unfiltered episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with Cuban Link to trace the incredible journey from escaping Cuba as a child during the Mariel boatlift to becoming a lyrical force in the Bronx during the golden era of hip hop. At just five years old, Felix Delgado—known to the world as Cuban Link—boarded a crowded boat from Havana to the U.S., escaping political oppression alongside his family. That harrowing journey, filled with danger, violence, and even sharks in the open sea, became the foundation of a life built on survival. From a chaotic refugee camp in Key West to the gritty streets of the South Bronx, Cuban Link's story unfolds like a movie—but it's all real. This episode dives deep into the moments that shaped him—as a man, an artist, and a loyal brother to the late, great Big Pun. Listeners will hear how a chance meeting on a Bronx basketball court sparked one of hip hop’s most iconic friendships. Their bond went beyond music—it was a brotherhood forged in shared dreams, competitive spirit, and lyrical respect. From their days freestyling in the streets to forming the Full Eclipse Crew, Cuban Link and Big Pun sharpened each other's skills long before the world knew their names. Eventually, their talent caught the attention of Fat Joe, leading to Cuban’s involvement with Terror Squad. But as fame rose, so did tensions. Cuban Link doesn’t shy away from discussing the public fallout with Fat Joe, the internal politics of the industry, and the personal heartbreak that came after Pun’s death. You’ll also hear about: Cuban Link’s early rap name (Phil Ski) and his musical evolution Why his dad’s criminal past actually saved their family during the Mariel exodus How growing up in Puerto Rico and then the Bronx influenced his voice as an MC His academic life—graduating with an 85 GPA and even going to college—while living a double life in the streets The real story behind the verse he gave to Big Pun for “Still Not a Player” How he went from working overnight shifts to quitting on the spot to appear in his first major music video This episode is a time capsule of 90s hip hop, Latino culture in America, and the tension between art and industry. Cuban Link opens up about the joy of early success, the bitterness of betrayal, and the pride of knowing he never compromised his pen. From cracking jokes with Pun at funerals to being name-dropped in some of the era’s most iconic verses, his stories are vivid, emotional, and unforgettable. Whether you grew up blasting Capital Punishment on your Walkman or are just discovering the depth of East Coast hip hop history, this episode is required listening. It’s more than nostalgia—it’s a meditation on what it means to stay true to your art, your story, and your roots. Want to support the show or get involved? Follow I'm an Artist, Not a Salesman wherever you get your podcasts. Leave a rating or review to help others discover the show. Connect with host Luis Guzman and stay updated on future episodes by visiting our official site or subscribing to our newsletter. For behind-the-scenes stories, guest updates, and episode extras, join our mailing list and follow us on all major platforms. This is not just another hip hop podcast. It’s a space where stories matter—and this one hits deep.
Graffiti Roots, Sweet Success: Don Donerunno on Art, Ayahuasca, and Betting on Himself at 41
2025/11/04
From graffiti tags in Queens to cakes for J.Lo, Aerosmith, and the Mets, Don Donerunno’s story is anything but ordinary. In this milestone 50th episode, we sit down with The Cake Don himself—a true late bloomer who found his calling at 41 and built a thriving custom cake business from the ground up.Born and raised in Whitestone, Queens, Don Donerunno always knew he was an artist. But it wasn’t until a friend asked him to make a cake—on a whim—that his entire life trajectory changed. That first cake led to a viral Facebook post, which sparked orders, which snowballed into a full-fledged business. Fifteen years later, he's worked with the likes of Jennifer Lopez, Sebastian Maniscalco, Shaquille O’Neal, the Wahlbergs, and Aerosmith—and he did it all without a formal culinary background or startup funding.This episode isn’t about frosting and fondant. It’s about art, resilience, trauma, healing, and finding your lane—no matter how long it takes to get there. At 57, Don reflects on what it means to finally feel alive doing the work he was always meant to do. He opens up about the anxiety attacks, financial risk, and personal transformation that marked the early years of his business. And he gets real about shedding ego, working with intention, and becoming the kind of man his daughters can be proud of.We dive into:How starting over at 41 unlocked a lifelong creative passionThe unexpected role of graffiti, hip hop, and Queens street culture in shaping his artistic identityWhat it really takes to build a successful small business with no safety netThe power of social media—without chasing viralityAyahuasca, ego death, and how healing work changed his leadership styleCustomer service as art, and why emotional intelligence is key to brand longevityDon also shares:Why he doesn’t chase trends—and how that’s helped him build a sustainable businessHow being authentic online has earned him lifelong customers (and surprise celebrity calls)The lessons he learned from panic attacks, financial pressure, and family responsibilitiesWhy he measures every decision by its impact on his daughtersWhat it means to be “an addition to someone’s tradition” rather than a flash-in-the-pan trendIf you’re a creative, entrepreneur, or anyone feeling like it’s “too late” to start over—this one’s for you. Don’s story proves that it’s never too late to align your work with your purpose, never too late to find your people, and never too late to build something that lasts. His energy is calm, his insights are real, and his commitment to showing up with integrity is magnetic.This episode is also a powerful reminder that your “big break” might not be loud—it might start with a single cake, a Facebook post, or a friend who sees your gift before you do.Whether you’re dreaming of launching something new or already knee-deep in the grind, Don’s wisdom hits home. It’s about craft, consistency, and choosing real connection over empty hype.Enjoying the podcast? Want to go deeper?Subscribe to I'm an Artist, Not a Salesman wherever you get your podcasts—new episodes drop weekly.Leave a review on Apple Podcasts or Spotify to help others discover the show.Share this episode with someone who needs the reminder that it’s never too late to create a second act.Follow the host on Instagram at @imnotasalesmanpod for behind-the-scenes content and updates on upcoming guests.Thanks for being here for our 50th episode. Here’s to 50 more—full of real stories, real people, and the art of showing up.
Old School Pizza, New Fire: Al Santillo on Preserving Craft and Rebuilding His Family Business
2025/10/21
In this powerful and deeply human episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with a returning guest who’s more than just a local legend—he’s a living symbol of resilience, authenticity, and craftsmanship. Meet Al Santillo, the owner of Santillo’s Brick Oven Pizza in Elizabeth, New Jersey, a family business with over a century of history and flavor baked into every slice.Al’s story has everything: generational legacy, loss, community redemption, and the unwavering pursuit of mastery. Earlier this year, a devastating fire tore through Santillo’s beloved pizzeria, threatening to end a business that had become both a cultural landmark and a culinary icon. But where many would have folded, Al got to work. And in this episode, he shares exactly what it took to rebuild—not just the physical space, but the spirit behind the oven.From his old-school bread route days as a 7-year-old hustling loaves door to door, to hospital stays and near-death experiences, Al opens up like never before. He walks us through the fire on January 6th, the aftermath, and how the community—including Barstool’s Dave Portnoy—stepped up in an incredible way to support him. Portnoy’s viral pizza reviews and emergency fundraiser campaign gave Santillo’s a second chance, but it’s Al’s grit, wisdom, and work ethic that make this comeback story unforgettable.In this episode, we dive into:How Santillo’s Pizza became a national treasure through word-of-mouth and artisan-level qualityThe brutal reality of zoning laws, insurance headaches, and rebuilding a historic oven brick by brickWhy every bite of his pizza tastes different—and why that matters to people who care about foodAl’s reflections on work ethic, discipline, and what his father taught him about worry and purposeHis time in the Air Force, how military service shaped his mindset, and why legacy matters more than everHow modern tech (from Instagram to exhaust fan specs) is shaping old-world businesses in new waysWhether you’re a creative, a business owner, a foodie, or someone navigating your own comeback, this conversation will resonate deeply. Al’s philosophy is simple but powerful: “Pizza is my art. I make it, you like it, and that’s it.” But behind that simplicity is a lifetime of sacrifice, hard-earned lessons, and deep roots in a way of life that’s becoming increasingly rare.You’ll also hear wild dream sequences from his post-surgery recovery, insights into artisan pizza techniques, and stories that span generations—from door-to-door bread deliveries in the ‘60s to the city council meetings of today. Al doesn’t hold back. His words are unfiltered, thoughtful, and often funny in that classic Jersey way. You’ll come for the pizza lore—but you’ll stay for the soul.If you’ve ever wondered what it takes to keep a small business alive for three generations, this episode is your blueprint. It’s also a masterclass in humility, resilience, and what it means to truly love your work. Al Santillo isn’t just making pizza—he’s preserving a culture, a community, and a way of doing business that doesn’t cut corners or chase trends. And we need more of that in the world.Like what you heard? Here’s how you can stay connected:Follow the podcast: Subscribe to I'm an Artist, Not a Salesman on Spotify, Apple Podcasts, or wherever you listen.Leave a review: Your feedback helps us grow and bring on more incredible guests like Al Santillo.Follow Luis Guzman: Keep up with Luis and future episodes by following him on Instagram and LinkedIn.Want to support Santillo’s Pizza? Visit their location in Elizabeth, NJ when it reopens, or follow along on their social media for updates.Thanks for listening. And remember—sometimes the most powerful stories come from the people who never stop showing up, even when the oven burns down.
Addiction, Marriage, and Real Estate: A Story of Healing, Hustle, and Faith-Driven Transformation
2025/10/07
In this deeply personal and powerfully inspiring episode of I’m an Artist, Not a Salesman, host Luis Guzman sits down with a powerhouse couple who’ve turned personal pain into professional purpose— Harry and Liz Paige, the founders of Team Aggressive, one of New Jersey’s most resilient and successful real estate teams.Their story is not one of overnight success. It’s one of rock bottom moments, spiritual awakening, and the kind of emotional honesty most people spend a lifetime avoiding. Harry shares his journey through addiction, leukemia, incarceration, and the devastating loss of his brother. Liz opens up about her own battles with abandonment, love addiction, and the quiet trauma of growing up without consistent emotional support. Together, they didn’t just build a family—they built a brand.Listeners will walk away with raw insight into:What it really takes to leave addiction behind and rebuild a life with purposeHow inner child healing and trauma work shows up in adulthood and relationshipsWhat it means to lead a faith-based business and stay grounded through adversityThe realities of building a business with your spouse—without losing your marriageHow Team Aggressive became a force in real estate, rooted in loyalty, grit, and GodBut what makes this episode stand out isn’t just the resilience—it’s the honesty. Harry doesn’t sugarcoat his past. He talks openly about his time in jail, losing his brother to addiction, battling through a complex medical history, and struggling with the demons that still creep in on the hard days. Liz, in contrast, offers a measured, thoughtful counterbalance. She brings emotional intelligence, empathy, and a deep understanding of how childhood wounds can follow us into boardrooms, bedrooms, and beyond.This episode is a blueprint for anyone who’s ever thought they were too broken to build. Whether you’re navigating your own healing journey, trying to grow a business, or wondering how to support a partner with deep-rooted trauma, this conversation is full of wisdom, accountability, and real-life strategy.The couple also shares practical tips on building a successful real estate business in today’s market:How to know when to leave a job that no longer aligns with your valuesThe importance of defining your personal "why" before chasing growthWhy self-awareness is more important than sales training in entrepreneurshipHow they use faith, structure, and consistency to show up daily as parents and professionalsThis isn’t your typical podcast episode about business. It’s about the work you do on yourself before any success becomes sustainable. It’s about what happens behind the scenes, when the lights are off and the crowd is gone. It’s about the power of prayer, partnership, and putting one foot in front of the other—even when everything in your past tells you to give up.If you’ve ever doubted your ability to start over, grow through pain, or love someone through their healing, this episode is proof that it’s possible.To connect with the guests:Follow Harry Paige on Instagram @harrypaige and check out their real estate team at www.team-aggressive.com. Liz can also be found on Instagram at @lizpaige, where she shares insights into mindset, motherhood, and real estate from a woman’s perspective.To support the show:Subscribe to I'm an Artist, Not a Salesman on Spotify, Apple Podcasts, and YouTube. Don’t forget to leave a review—it helps new listeners discover the show. Follow Luis Guzman on Instagram @imanartistnotasalesman for behind-the-scenes content, guest announcements, and upcoming episodes.This isn’t just a podcast. It’s a movement—one story at a time.
Resilience, Community, and Legacy: Mayor Raymond Giacobbe on Leading Rahway into the Future
2025/09/23
What does it take to balance leadership, family, and community while guiding a diverse city into its next chapter? In this episode of I’m an Artist, Not a Salesman, host Luis Guzman sits down with Mayor Raymond Giacobbe of Rahway, New Jersey, for a powerful and deeply personal conversation about resilience, service, and vision.Mayor Giacobbe shares his journey from growing up as a lifelong Rahway resident to becoming a small business owner and eventually stepping into public service. His story reflects both entrepreneurial grit and civic responsibility, beginning with early ventures like running a car wash and a gym, and evolving into his tenure as a six-term councilman and ultimately Mayor. Throughout, he emphasizes the role of mentors, family, and community influences that shaped his path into leadership.This conversation also dives into the mayor’s personal experiences with tragedy and resilience. Mayor Giacobbe opens up about the loss of his daughter Annabella in 2022, and how his wife transformed that grief into hope by creating the Bella Kind Foundation, a program that empowers young women through mentorship and kindness. Through these efforts, her legacy continues to inspire lives in Rahway and beyond. The mayor reflects on how these experiences not only tested his strength but also reinforced his mission to serve with authenticity, compassion, and determination.Listeners will also gain a behind-the-scenes look at the challenges and responsibilities of running a city. Mayor Giacobbe breaks down his philosophy on budgeting, supporting small businesses, fostering diversity, and building a safe and vibrant community. He highlights innovative approaches within the Rahway Police Department, including martial arts training and proactive community engagement, designed to reduce crime and build trust between residents and law enforcement.Some of the most engaging takeaways from this episode include:How early mentorship and family influences shaped Mayor Giacobbe’s leadership style.The entrepreneurial lessons he carried from business ownership into public service.Why authenticity and vulnerability are vital for building trust as a civic leader.The creation of the Bella Kind Foundation and its impact on young women in Rahway.The importance of balancing growth with community needs, from small businesses to large-scale development.His long-term vision for Rahway, including non-residential investment, improved city facilities, and youth opportunities.Throughout the episode, Mayor Giacobbe emphasizes that leadership is not just about policy or titles—it’s about culture, values, and leading by example. Whether it’s keeping Rahway safe, supporting economic development, or engaging with residents through events and the Rahway All Day Podcast, his commitment to transparency and accessibility shines through.This episode is more than a discussion about politics—it’s about the heart of community, the power of resilience, and the belief that progress comes from collaboration. For anyone interested in leadership, entrepreneurship, community building, or simply hearing the story of a man who continues to serve despite immense personal challenges, this episode offers both inspiration and practical insight.Engage with the Show:If you found value in this conversation, please subscribe to I’m an Artist, Not a Salesman on YouTube, Apple Podcasts, or Spotify. Share this episode with a friend or colleague who is interested in leadership, public service, or community growth. To stay updated on new episodes and behind-the-scenes content, follow Luis Guzman on Instagram and visit the podcast’s official channels. Reviews and feedback are always welcome—they help us bring more meaningful conversations to listeners like you.
Betting on Yourself and Eating Good Doing It: Eric Hammer’s Journey into Stadium Food Content
2025/09/09
In Episode 46 of I’m an Artist, Not a Salesman, Luis Guzman chops it up with New Jersey-based food content creator Eric Hammer, a guy who left a safe, full-time job in marketing to go all-in on a dream that mixes two of his favorite things—food and sports. Eric’s not your typical content creator. He didn’t grow up as a foodie. In fact, he was a super picky eater as a kid. But family dinners around the table, Food Network shows, and eventually a little creative curiosity sparked something in him. Fast forward a few years, and Eric is now building a personal brand by showcasing the best eats across the country—with a heavy focus on stadium food. That’s right. Stadium food. Eric’s now leading the way in a completely unique lane—reviewing food from major sports arenas, giving fans an inside look at what to try when they go to games. He’s already been to more than 10 stadiums, and he’s just getting started. But none of this came easy or overnight. In this episode, Eric shares how it all started with a bagel video during the pandemic and why it took hundreds of videos, a lot of self-doubt, and a few lucky breaks to finally get things rolling. We talk about: Why he quit a job he actually liked to chase something even better What it’s really like to build a business around your name How he learned to create compelling content without acting like a salesman The importance of putting personality into your work What creators get wrong when trying to go viral Why storytelling always beats just “talking about the food” The moment his fiancée told him to stop waiting and finally go for it And why he believes in taking the leap even when you’re not 100% ready Eric’s not out here pretending to have all the answers. He talks honestly about the pressure of being a solo creator, the confusion that comes with setting up an LLC for the first time, and what happens when your mind says, “Maybe I’m not cut out for this.” But the way he sees it, you either let fear hold you back—or you walk straight into it, camera in one hand and a chicken Caesar wrap in the other. You’ll also hear some great moments about: His strategy behind the stadium food tour How he balances content creation with real life The power of letting your audience see the real you What it’s like to go viral and then realize…you still have to keep going And why food is just a vehicle for connection, storytelling, and culture Whether you’re a creator, an entrepreneur, or just someone dreaming about their next chapter, this conversation is full of those “yeah, I needed to hear that” kind of gems. And don’t miss the end—where Eric and Luis taste test some seriously good beef brisket and break down how to balance passion with practicality (and heartburn). Eric is proof that you don’t need to wait for permission to start. You don’t need the perfect plan. And you definitely don’t need to play it safe just because other people don’t understand your vision. You just need to move. And keep moving. Follow Eric on all platforms at @theerichammer to keep up with the stadium tour, food reviews, and everything else he’s building. Subscribe to I’m an Artist, Not a Salesman on Spotify, Apple, and YouTube to stay in the loop on more conversations like this one. Thanks for tuning in—and remember, whatever you’re building, it’s worth it. You just have to start.

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