Advertise on podcast: BAD Marketing Podcast with Eddie Maalouf

In this unique episode, we flip the script. Kurtis Anderton, former top closer at BAD Marketing and founder of Agency Closers, turns the tables and interviews Eddie Maalouf instead of the usual format. Kurtis asks the questions nobody else would dare to ask, diving deep into Eddie's decision to buy Scoville Hot Chicken (and why he'd go all-in on chicken over Bad Marketing if forced to choose), his unconventional approach to family-business integration, the real story behind his brother's kidnapping in Haiti, and how he makes 50+ critical business decisions while casually sitting on beanbags. You'll discover Eddie's philosophy on speed over perfection (making 100 decisions with 20% wrong beats making 3 perfect ones), his "poker face" advantage in crisis situations, why he negotiates every deal like his life depends on it, and his brutally honest take on parenting kids who are growing up with generational wealth. This isn't your typical business podcast, it's an unfiltered look inside the mind of someone operating multiple eight-figure businesses simultaneously, all while refusing to let any deal happen on terms that aren't his. Chapters: 00:00 - Introduction & Kurtis's Journey at BAD Marketing 01:48 - Why Chicken? The Story Behind Scoville 06:04 - Simplifying Business: Menu Cuts & Systems 09:33 - Managing Multiple Businesses & Time Allocation 12:00 - Family & Relationship Integration 14:44 - Parenting with Wealth: Teaching Kids About Money 18:46 - Speed in Business: Making Fast Decisions 26:40 - Sales & Negotiation Mastery 37:20 - Brother's Kidnapping: Leadership Under Pressure 42:54 - Life Lessons & Legacy for His Daughters 54:51 - Closing Thoughts & Rapid Fire Questions

Sam Maxwell (Co-founder, Cold Life) joins us to share what he's learned during his journey from literally nothing, having to pressure wash, to building an eight-figure e-commerce business. After his Amazon businesses were failing, his photo booth brand was failing, and he was losing all his money, practically going to zero, and was addicted to Adderall, Sam channeled his desire to get off the prescription by turning to cold plunging and into a relentless drive to succeed. In this episode, Sam breaks down his rise in e-commerce, the transition from his photo booth business that he didn't have a passion for, to focusing all his efforts on the Cold Life, the high-ticket lessons he gained from his prior business, and why he believes the founder's content is the top-performing ad for his business. Join us to discover the strategies behind scaling an e-commerce brand, why having a quality product and customer experience matters, and how to turn massive failures and nearly going out of business into an eight-figure valuation. Chapters: 0:00 - Introduction & Sam's Rock Bottom 2:02 - The Birth of The Cold Life 6:30 - Partnering with Kyle & Creating the "Human-Sized Yeti Cup" 10:20 - The Chiller Crisis & Nearly Going Out of Business 14:10 - The Gary Brecka Partnership That Changed Everything 18:46 - Raising Capital & The Mark Wahlberg Investment 24:29 - Marketing Strategy: From Meta to Multi-Channel 32:00 - Why Founder Content Became Their Top-Performing Ad 38:19 - High-Ticket E-Commerce as an "Info Offer" 40:40 - Pivoting to Subscription Revenue & Building a Wellness Brand

Chapters: Rafeh Qazi (Co-founder, Poppy.AI) joins us to share what he's learned during is journey from a struggling immigrant to building a $50M AI startup. After a car accident left his mother injured and his family with no money to pay for surgery, Rafeh channeled his frustration into a relentless drive to succeed. In this episode, Rafeh breaks down his rise to fame teaching millions to code, and his pivoted from service-based businesses to building Poppy.AI, the insights he gained from Alex Hormozi, and why he believes software is the ultimate asset for building wealth. Join us to discover the strategies behind scaling an AI business, why "product-founder fit" matters more than market fit, and how to turn massive failures into an 8-figure valuation. Chapters: 0:00 - Intro  02:50 - Motivation and The Car Accident That Changed Rafeh's Life  05:26 - Learning to Code to Survive 07:04 - Dropping Out of College to Teach  13:05 - Launching Courses that Made of $150K 22:49 - The Lawsuit, Losing Everything, and Meeting Alex Hormozi 31:28 - Why He Built Poppy.AI (SaaS vs. Services)  37:07 - Using Poppy.AI to Generate THOUSANDS for Our Clients 48:00 - AI Copywriting vs Humans 53:04 - Scaling with Affiliates and Hitting $500k Per Month 59:43 - Valuation and Raising Capital 1:05:35 - Talent Vs Money (Which Bottleneck is a Harder Problem?)

Luke Belmar (Founder of Gem Hunters and Ecom Society) joins us in this episode to share his journey to building multiple eight-figure businesses and a massive online following. Luke breaks down his philosophy on breaking free from societal "programming," leveraging the "digital gold rush," and why he believes the internet has democratized opportunity for everyone, regardless of background. Luke discusses the mindset of "multiplication vs. addition" for wealth, how he made his first millions through e-commerce and crypto, and why he started by providing services like pressure washing and cleaning toilets. He also reveals the real secret to building his personal brand: mastering content distribution over content creation, and explains why faith and "natural order" are his keys to remaining unconflicted and successful. Whether you're an aspiring entrepreneur, a digital creator, or an investor looking to understand the next wave of opportunity, this episode is packed with unfiltered insights on mindset, marketing, and money. Tune in to learn what it truly takes to build wealth and self-sovereignty in today's world. Chapters: 00:00 - Introduction 03:43 - How to Make Your First Dollar (From Cleaning Toilets to Capital Club) 06:49 - The Internet is the Ultimate Opportunity 15:04 - The Mindset Secret to Success 19:52 - Stop Chasing Opportunity, Start Attracting It 26:25 - Escaping the 9-to-5 "Matrix" 32:27 - How to Multiply Your Money 38:08 - Behind the Scenes - How Luke Belmar Made His First Millions in Crypto 42:42 - The Modern War for Your Mind 51:09 - Best Ways to Make Money Right Now 1:01:24 - Luke Belmar's Personal Brand Strategy 1:12:20 - The REAL Cost of Fame 1:15:20 - What's the BEST Piece of Advice You Ever Received?

Doug (Founder, LeadFi) shares his transformative journey from dedicated Navy officer to innovative marketing entrepreneur. Starting with nothing but determination, Doug built his business by implementing unconventional client acquisition strategies while still on active duty—from collecting business cards at local coffee shops to cold emailing prospects during lunch breaks. Despite facing resistance from military leadership, his side hustle quickly outpaced his Navy salary, eventually generating six figures monthly. Doug's story exemplifies how military discipline and service-oriented mindset can translate into entrepreneurial success, proving that helping others achieve their goals is the fastest path to building your own empire in the digital marketing landscape.

Colin Wayne (CEO @ Wayne Enterprises Inc) joins us in this special episode hosted by Ashton Shanks, where we dive deep into his journey from being a fitness model to CEO of one of Alabama's fastest-growing companies. In this episode, Colin shares how he leveraged social media to build a multi-million dollar brand, the challenges of transitioning from influencer to entrepreneur, and the importance of maintaining inner peace while scaling a business. Colin opens up about his origin story, the early days of Redline Steel, and how he grew his company from a small operation to a manufacturing giant with over 140 employees. He also discusses the pivotal moments that shaped his career, including overcoming significant personal and professional setbacks, and his approach to dealing with failure. Whether you're an aspiring entrepreneur, a seasoned business owner, or just curious about the inner workings of a successful business, this episode is packed with a lot of insight and valuable lessons. Don't miss this episode if you want to learn what it takes to succeed in today's competitive business landscape. FOLLOW COLIN: Website: https://colinwayne.com/ Instagram: https://www.instagram.com/colinwayne1 X/Twitter: https://x.com/colinwayne1 LinkedIn: https://www.linkedin.com/in/colinwayne1/   TIMESTAMPS: 00:00 - Introduction 01:30 - Colin's Origin Story 02:07 - Leveraging Social Media for Growth 03:31 - Transition to Entrepreneurship 05:21 - Founding Redline Steel 13:50 - Meeting and Collaborating with the Host 16:19 - Marketing Strategies and Insights 20:56 - Traits of a Successful Entrepreneur 23:44 - The Pursuit of Happiness and Self-Discovery 25:19 - Life Changes and Personal Struggles 27:17 - Reflections on Loss and New Beginnings 30:38 - Reevaluating Success and Identity 35:22 - The Importance of Relationships Over Material Success 41:26 - Finding Purpose and Inner Peace 45:02 - The New Why and Future Aspirations 49:07 - Conclusion and Final Thoughts We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

Omer Bloch and Esteban Andrade (Founders of Remote Latinos) join us in this episode to share their amazing journey from the agency world to creating a successful business. Find out how Remote Latinos became the top choice for hiring great remote talent from Latin America. In this episode, Omer and Esteban talk about the challenges they faced, the smart hiring strategies they use, and the HUGE benefits of hiring remote workers from Latin America. They also share how they keep their remote teams motivated and performing well, which is a key factor of making sure your remote team is stable. Whether you're a business owner, an HR professional, or just interested in remote work, this episode has something for you. Tune in to learn from the founders of Remote Latinos and take your hiring game to the next level! Don't miss out on this chance to hear from industry leaders. FOLLOW OMER & ESTEBAN Omer's Instagram: https://www.instagram.com/omerbloch/ Omer's LinkedIn: https://www.linkedin.com/in/omer-bloch Esteban's Instagram: https://www.instagram.com/estenick/ Esteban's Linkedin: https://www.linkedin.com/in/estenick/ Remote Latinos: https://www.remotelatinos.com/ Remote Latinos Instagram: https://www.instagram.com/remotelatinos/ TIMESTAMPS: 00:00 - Introduction 06:06 - Establishing Remote Latinos 09:00 - Living and Recruiting in Colombia 16:00 - Hiring and Training Talent 20:45 - The Role of AI in Recruitment 23:53 - Overcoming Common Hiring Mistakes 25:00 - Eddie's Hiring Hack 29:05 - Attention To Detail 39:30 - Onboarding Process and Its Importance 45:40 - The Future of Remote Latinos 54:42 - Fortune Cookie Advice & Closing We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

Edward Collins (Founding Partner & Wealth Advisor of Collins Lambert, LLC) joins us to share his journey from government work to becoming a successful entrepreneur, teaching everyone about financial literacy. In this discussion, Edward talks about the importance of understanding the tax code and using strategies like home office deductions and the Augusta rule to save money. These two things are just the beginning of the sauce Edward drops on this podcast. Edward also delves into what it takes to qualify as a real estate professional and the benefits of things like cost segregation and charitable remainder unit trusts. He emphasizes the need to ask SMART questions and find creative solutions to reduce tax burdens. For the experts out there, Edward also discusses advanced techniques like leveraging bonus depreciation for non-real estate assets and earning tax credits for investments in research and development, oil and gas, and solar energy. Again, this is just the tip of the iceberg. Tune in to this episode and gain valuable insights from a seasoned wealth advisor on how to navigate the complex world of taxes and optimize your financial strategies. If you seriously want to take your tax filing game to another level, you don't want to miss this one. FOLLOW EDWARD: Website: https://www.collinslambert.com/edward-collins YouTube: https://www.youtube.com/channel/UCYRcHiNZ3bNTxb06pMGszgA Instagram: https://www.instagram.com/edwardcollins_upleveled TikTok: https://www.tiktok.com/@edwardcollins_upleveled LinkedIn: https://www.linkedin.com/in/edwardrcollins/   TIMESTAMPS: 0:00 - Introduction and Welcoming Edward Collins 0:39 - How did you get into this space? 3:01 - Doing workshops at local libraries 5:48 - Clients overpaying and starting a financial planning practice 8:55 - Going to law school for fun! 10:34 - Services and coaching ("done-for-you services") 11:36 - Content importance in today's age + social media strategy 19:19 - Tier 1, 2 & 3 Tax Strategies 20:35 - Tier 1 Example: Home Office Deductions 22:40 - Tier 2 Example: Augusta Rule 26:20 - The power of "How?" instead of "Can?" 27:10 - Tier 3 Example: Deducting Travel Expenses 29:38 - "Buy real estate, you don't have to pay any money..." True or false? + Strategies 35:30 - Deduction vs Depreciation + Passive vs Active Income 44:05 - Charitable Cause Tax Deduction 48:38 - An out-of-the-box tax strategy... 54:07 - Fortune Cookie Advice & Closing Questions We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

Paul Daley (Former CEO @ Educate) joins us to share his compelling journey from agency owner to CEO of Iman Ghazi's 8-figure business. In this candid discussion, Paul opens up about the highs and lows of his career, including the tough lessons learned from running and selling his first agency. He highlights the critical importance of company culture and the impact of financial focus on business sustainability.   Paul also offers insights into his role in shaping a successful team and driving profitability over mere revenue growth. His story is not just about overcoming business challenges but also about the strategic shifts that can define a company's success. Tune in for some straightforward advice from a seasoned entrepreneur. FOLLOW PAUL: Instagram: https://www.instagram.com/pauldaley/ LinkedIn: https://www.linkedin.com/in/pauljdaley/ TIMESTAMPS: 0:00 - Introduction and Welcoming Paul 1:19 - How did you get into the agency space? 2:38 - Why would you leave a $100k/mo agency? 6:00 - Having a "sellable business" 12:31 - Moving to Joel Kaplan's team 14:49 - Lessons from Joel's Operational Style 17:16 - Sales Manager > COO > CEO, what were your responsibilities? 20:34 - CEO vs COO and how they're different 25:25 - What did you learn from Iman? 29:18 - Eddie vs Paul on core values & mission statement 39:00 - Let's dig into the acquisition info side… 44:35 - What happens in the sales funnel? + Sales resistance 49:42 - Top 3 things people need to do in the info product space 01:04:38 - What's next for Paul? 01:08:54 - Fortune Cookie Advice + Closing Questions   We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/  

Tyler Smith (CGO @ Timeline) is a visionary in the ecom and digital marketing industry. In this episode, Tyler shares his journey from his early days in corporate sales to becoming a leading figure in online retail management. He discusses the challenges and successes of expanding services to major platforms like Amazon and managing high-impact Facebook ad campaigns.   Tyler reveals his approach to building strong partnerships, securing multi-million dollar investments, and how his strategies propel business growth. He also emphasizes the importance of brand longevity and adapting to consumer needs, which have been crucial in navigating the competitive e-commerce landscape.   Join us as Tyler offers invaluable insights into leveraging digital platforms for business success and the importance of strategic innovation in today's fast-paced market. This isn't a podcast you should miss if you're looking for answers in the ecom industry. FOLLOW TYLER: LinkedIn: https://www.linkedin.com/in/tyler-smith-5415752a/ TIMESTAMPS: 00:00 - Introduction of guest Tyler Smith 01:46 - Tyler discusses the beginning of his e-commerce career 04:00 - Transition from corporate sales to managing Facebook ads for local businesses 06:00 - Expansion of services to Amazon sellers and overcoming challenges 07:00 - Launching and failing with new product lines; learning from customer feedback 10:00 - Strategic discussions on market testing and product adjustments 18:00 - HyperIce products & development + marketing strategies 29:20 - Securing major sports league partnerships and endorsements 32:13 - Transitioning out of HyperIce, exiting Clovo 33:05 - Eddie's personal push into the food industry 38:00 - Personal reflections on career transitions and new initiatives 42:05 - FDA GRAS + science behind the product 48:35 - Securing the BAG for an upcoming project... 57:00 - The most important asset = YOUR TEAM 58:19 - Top three things that will grow your brand? 1:08:34 - Fortune Cookie Advice 1:12:25 - How to connect with Tyler! 1:14:00 - "Extended Cut," extra questions for Eddie...   We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing   EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakeBADads Marketing Course: https://www.brilliantmarketers.com/

We're back with the THIRD episode of Eddie's brother, Arab, the fearless YouTuber who dives headfirst into the world's riskiest places to bring back stories that blow your mind. Arab's not your typical traveler; he's out there making friends with people in dangerous slums and even spending days with the Mexican cartel. His adventures are wild, but getting them on YouTube? That's a whole other story, thanks to all the rules about what you can and can't show. In this episode, Arab deep dives on how he turns his adrenaline-pumping experiences into viral videos that millions watch. We talk about the fine line between creating content that's real and raw versus keeping it safe for the web. Arab shares his struggles and successes, giving us a peek into his life as a creator who's always pushing the limits. Tune in to hear all about Arab's journey, the behind-the-scenes of making content that stands out, and how he manages to keep his cool when things get super intense. It's a conversation filled with laughs, insights, and a few edge-of-your-seat moments that you won't want to miss. FOLLOW ARAB: Instagram: https://instagram.com/arab Twitter: https://twitter.com/yourfellowarab ArabUncut: https://www.arabuncut.com/ TIMESTAMPS: 0:00 - Intro 2:10 - Arab's YouTube numbers are crazy... 5:50 - What does Arab do for his content? 7:24 - Arab's experience living with the Mexican Cartel. 12:22 - Interviewing an actual hitman for 90 minutes. 19:51 - The difficulty of managing a business while trying to remain creative. 23:52 - Arab reflects on the challenge of leading a team as a creative individual. 32:34 - Selling BAD Marketing?! + future creative plans. 42:20 - What is Arab's next plan? + Eddie's prediction. 45:27 - The challenges of figuring out what to censor for YouTube guidelines. 48:10 - Shorts/analytics, splitting channels & why it's not a good idea. 55:14 - Closing thoughts. We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing   EDDIE: Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakeBADads Marketing Course: https://www.brilliantmarketers.com/

Zach Schubert (Founder of Agency Domain) is a trailblazer in the SEO and e-commerce world. As the co-founder of Qera Marketing, Zach shares his unconventional journey into the realm of digital marketing and agency ownership. From his initial reluctance to work directly with clients to his innovative approach of leveraging freelance talent, Zach's story is one of creativity, adaptability, and strategic foresight. Diving deep into the intricacies of SEO for e-commerce, Zach offers invaluable insights into the challenges and opportunities presented by the evolving landscape of digital marketing. He discusses the critical importance of content creation, strategic backlinking, and the potential impacts of AI on future SEO practices. With a special focus on his unique strategy for client acquisition through Instagram DMs and the power of community in the agency world, this episode is packed with actionable advice for both e-commerce and agency professionals. Whether you're navigating the complexities of agency growth, looking to enhance your SEO strategy, or simply interested in the entrepreneurial journey, Zach's expertise and innovative approaches provide a roadmap for success in today's digital ecosystem. Join us as we explore the journey of becoming an agency owner, the significance of SEO in e-commerce, and the value of community and strategic partnerships in achieving remarkable growth. FOLLOW ZACH: Instagram: https://www.instagram.com/heyzachschubert/ Twitter: https://twitter.com/heyzachschubert LinkedIn: https://www.linkedin.com/in/heyzachschubert/ YouTube: https://www.youtube.com/@heyzachschubert Agency Domain: https://discord.gg/agencydomain   TIMESTAMPS: 0:00 - Intro 1:52 - Zach's Agency Journey, Personal Life + The Power of SEO 5:00 - Zach's decision to move to freelancing + barber app 6:32 - Building an agency with a unique business model 8:16 - "I didn't want to work with clients…" + arbitraging talent 11:08 - Boosted IG stories were… successful? 14:12 - SEO tactics, optimization, content creation & backlinking. 20:12 - Predictions on the future of SEO & AI 23:15 - Does the quality or quantity of traffic from backlinks matter? 24:15 - Why I chose ads over SEO as a service… 25:25 - Niche products and the speed of seeing SEO results 29:00 - Advice for agency owners 31:39 - The importance of investing time in people for agency owners 35:26 - The impact of community in the agency world 37:14 - How to connect with Zach and learn more about SEO We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

Jared Curry and Matt Shields, the young minds behind Estate AI, share their inspiring story from navigating early challenges in the marketing world to establishing a powerhouse agency. Their journey from newcomers to achieving significant monthly revenue showcases the blend of bold strategy and innovative thinking essential for success in today's digital landscape.  In this episode, we explore how Jared and Matt harnessed the power of effective content, strategic risk-taking, and visionary leadership to catapult Estate AI into a leading position. As both Jared and Matt present their insights into their approach to digital marketing and agency growth, they explain the importance of perseverance, strategic innovation, and the drive to constantly push the boundaries of success. FOLLOW JARED: Instagram: https://www.instagram.com/officialjaredcurry/ YouTube: https://www.youtube.com/@officialjaredcurry LinkedIn: https://www.linkedin.com/in/michaelkjordan/ FOLLOW MATT: Instagram: https://www.instagram.com/officialmattshields/ YouTube: https://www.youtube.com/@mattshieldssmma LinkedIn: https://www.linkedin.com/in/matt-shields-12292316a ESTATE AI: https://estate-ai.com/   TIMESTAMPS: 0:00 - Intro 02:17 - Agency Growth Introduction 03:17 - Jared's History + Inspiration 05:11 - Launch and Evolution of Their Agency 06:05 - Overcoming Educational and Career Hurdles 07:03 - Mentorship and Starting the Agency 08:53 - Turning Point and Desperation 11:09 - Expanding Business Network and Coaching 13:09 - Sergio's Event / Setting Goals and Making Commitments 16:00 - Strategic Growth and Acquisitions 18:37 - How did you generate leads? + Pumping money into ads 21:30 - "Let me tell a quick story..." 23:37 - What are you going to regret more? 25:14 - Client Retention and Community Building 28:10 - Future Ventures and Personal Growth 34:35 - Closing Remarks and Future Directions We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakeBADads Marketing Course: https://www.brilliantmarketers.com/

Joel Kaplan (CEO, Agency Lab) shares his journey from facing tough times creating content to hitting it big with viral hits, which led him to take charge at Agency Lab. Known for turning smart ideas into big online trends, Joel's move from making content on his own to becoming a key player in online marketing shows just how much you can achieve with the right content and a never-give-up attitude. Having become a pro at making content that everyone talks about, Joel now uses his skills to push Agency Lab to the forefront, creating new wins for their clients. In this talk, we get into Joel's path to becoming well-known online, the smart moves behind his ability to create hit content, and why he decided to lead Agency Lab. Join us to get the lowdown on making it big with content in today's digital world, straight from Joel Kaplan.   FOLLOW JOEL: YouTube: https://www.youtube.com/@officialjoelkaplan Instagram: https://www.instagram.com/officialjoelkaplan TikTok: https://www.tiktok.com/@officialjoelkaplan Agency Lab Instagram: https://www.instagram.com/agencylab.io TIMESTAMPS: 1:56 - Intro + their relationship 4:44 - Joel hitting $1M a month, imposter syndrome 5:50 - Content is VALUABLE 8:05 - Turning off ads to create content. 10:33 - "I was really bad at content..." 12:00 - How much do you focus on content? 14:27 - Where you should start when creating content. 21:10 - Purchasing power of social media followers. 25:09 - Character matters. Do you WANT to go viral? 31:03 - How to tap into your emotions for content. 33:40 - Followers = "Virtual Network" 36:12 - How to stand out when making content. 40:55 - "One of my biggest regrets..." 41:25 - What IS content? 44:44 - The more you give, the more your brand grows. 46:26 - Driving vs. Converting in content. 51:20 - Different directions when making content. 53:47 - Here is why you should make a podcast. 56:52 - What is Joel doing in the next 12 months? 1:03:11 - Harder to get coaches as you scale. 1:04:52 - All of Joel's courses are free! + Outro We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/iMakeBADAds Marketing Course: https://www.brilliantmarketers.com/  

TRY OPENSEND FOR FREE! - https://opensendinc.partnerlinks.io/fs7yi52v11by Francesco Gatti joins Eddie Maalouf to reveal how his innovative software is revolutionizing the e-commerce landscape. Francesco's journey from Milan to California led to the creation of this game-changing software that's reshaping how e-commerce businesses target and engage customers. This software is not just a tool; it's a powerhouse, driving up to 40x returns for online stores and redefining digital marketing strategies. With Eddie, Francesco delves into the transformative power of this technology they've incorporated into this software, which combines identity resolution and advanced targeting to unlock new potentials in customer engagement. They also discuss the challenges of transitioning from traditional business to tech innovation and Francesco's vision for the future of e-commerce. For anyone intrigued by the insane returns this software makes, this episode is packed with insights. Discover how Francesco's software is setting a new standard in the industry. FOLLOW FRANCESCO: LinkedIn: https://www.linkedin.com/in/f-gatti/   TIMESTAMPS: 00:04 - Podcast Start 00:35 - Sponsoring Agency Founders + Ridiculous Numbers 01:45 - Where did you come from/what are you doing? 03:00 - Moving from an agency to a software 04:12 - How did the conversation start to make the software? 05:36 - What is the core function of the software? 07:28 - What information does the software pull? 08:55 - The tech behind the software 10:24 - Email opening percentage + is it spam? 18:11 - Retargeting & the insane ROI 19:10 - Is this legal? 19:54 - Upcoming/new features of the software 24:28 - What is the software called? 26:34 - Focusing on the user experience We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/