Advertise on podcast: Blueprint Sessions: B2B Marketing Insights from a panel of experts

Set your team up for success with our guide to overcome obstacles common to all sales teams and consistently grow revenue.  Join our expert panel as they discuss: - Overcoming challenges that sales team face - The best ways to grow revenue - The sales and marketing alignment - Top tips for sales team success Host: Christoph Trappe Panel: Marlen von Roth, Sales Director Cloud EMEA at SUSE Lenny Rabin, Vice President of Revenue at Prodege LLC Stuart Calver, Global Sales Director at Webeo Tom James, Chief Executive Officer at Web Insights Follow us on social media… LinkedIn: https://www.linkedin.com/company/web-... Facebook: https://www.facebook.com/WebInsightsG... Twitter: https://twitter.com/WebInsightsInt Instagram: https://www.instagram.com/web.insights/

Due to the increasing need to become customer-centric – account-based marketing (ABM) has become a priority for businesses. But, how can B2B professionals effectively implement an ABM strategy that works for them, and yield the very best results? Join our expert panel as they discuss: -The power of segmentation and personalization for ABM -Sales and marketing alignment -Customer obsession and building strong relationships -Tips for executing a strong and successful ABM strategy Host: Christoph Trappe Panel: Christa Norton, Head of Industry and ABM at Capita Karen Carter, Director Enterprise Marketing, Europe at CVENT Zack Alspaugh, Director of Customer Lifecycle Marketing at Sendoso Martin Boyle, Marketing Director at Web Insights Follow us on social media… LinkedIn: https://www.linkedin.com/company/web-... Facebook: https://www.facebook.com/WebInsightsG... Twitter: https://twitter.com/WebInsightsInt Instagram: https://www.instagram.com/web.insights/

Understanding the B2B buyer's journey is vital to ensuring your organization's success. You'll achieve this by mapping your customer's needs and delivering against those needs to move them from one stage of the buyer journey to the next... but how can you do this effectively at scale? Our panel of expert speakers discuss the key factors to ensure success, including: How to map customer needs and create relevant buyer journeys How you can move customers along the stages of the buyer journey Where you're likely to be losing customers Making it personal - at scale Host: Christoph Trappe Panel: Sean Pender, Head of Acquisition Marketing (UK) at LogMeIn Chris Ashley-Manns, Chief Marketing Officer at Webeo Chris Wickson, General Manager EMEA Marketing at Integrate Lilah Waite, Group Chief Marketing Officer at Web Insights Follow us on social media… LinkedIn: https://www.linkedin.com/company/web-... Facebook: https://www.facebook.com/WebInsightsG... Twitter: https://twitter.com/WebInsightsInt Instagram: https://www.instagram.com/web.insights/

As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, and grow new business. Host: Christophe Trappe Panel: Darrell Alfonso, Amazon Web Services Christa Norton, Capita Mark baker, ex-Oracle Amy Kelly, UserTesting Lilah Waite, Chief Marketing Officer, Web Insights   Join our panel of experts as they discuss challenges faced by marketing teams and leaders across the globe. From resource allocation to technology adoption; they'll arm you with expert advice to aid you in creating a thriving and efficient marketing environment in an uncertain and unpredictable landscape. The webinar is part of The Technology Marketing Voice, brought to you by Web Insights. Find out more about the leader in website visitor automation here: https://www.webinsights.com/