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In the first episode of the year, Julie and Dave unpack the shifting realities of online marketing and business software. They dive into the idea of the "great decoupling," exploring how AI-powered search tools like ChatGPT are disrupting the long-standing relationship between SEO and website traffic. The conversation also takes a critical look at AI-driven advertising, questioning its efficiency—especially for niche B2B markets where, for now, hands-on, manual management still comes out on top. The episode taps into a common frustration many businesses face: investing heavily in software without seeing meaningful returns. From Red Evo's perspective, technology alone isn't the answer. Julie and Dave make the case for prioritising human experience and expertise over fully automated solutions, emphasising that even the most powerful tools require skilled guidance to deliver real value. The takeaway? Investing in software is smart—but investing in the expertise needed to use it effectively is smarter.

We finally managed to record a new episode and we promise to properly ressurect the podcast in 2026. In the meantime, we hope you enjoy our 2025 recap.

More AI chit chat in this eposide and Dave has a rant about fibre to the premises broadband not working very well, then working really well, then not working very well.

In this episode Cam has more thoughts on AI and despite the title, it is moderately interesting. Dave has a rant about the way SaaS businesses lie about pricing and how B2B marketing can and perhaps should be edgy.

In this episode, new boy Cameron/Cam/C tells us why he just doesn't care. We also do some B2B/B2C comparisons and explore the similarities and differences. We think that, given this was Cameron/Cam's first day, he did quite well.

When it came to the time to record this episode Dave was struggling to get enthusiastic. However, Stu beat him into submission, and this is the end result. You can decide if they should have gone to the pub instead.

This week Dave and Stu discuss websites, account based marketing gone wrong and Red Bull.

In this episode, Dave and Stu discuss, among other things, how switched-on businesses use consultants as salespeople—if they can find them. In other words, the day of the order-taker salesperson has, perhaps, gone for good.

In this episode of Digital Marketing from the Coalface, Dave introduces his new co-host, Stuart Harrison—a former physicist and nuclear industry veteran turned business development director. With a career spanning from asset ownership to the supply chain, Stuart helps bridge the gap between complex engineering concepts and the commercial necessity of clear storytelling.   From discussing the unique challenges of marketing in the nuclear sector, an industry that arguably "missed a trick" by allowing its narrative to be defined by its association with weaponry rather than its incredible energy density, to debating the reality of "greenwashing" versus genuine environmental impact, Dave and Stuart compare the concrete footprint of Hinckley Point to wind farms, before visualising the efficiency of nuclear fuel—where a single Coke can's worth of material could power an individual's lifespan energy consumption.   In short, Dave and Stuart discuss how the nuclear industry has gotten its messaging wrong, and how it should be addressing that.

Well the after party following episide 150 went on, quite literally, for seconds which meant recording this episode was all a bit of a blur. Needless to say Alex rants about AI, in a different way, and Dave does his best to calm him down by taking the p**s.

The big deal with some digital marketing is it's ability to stalk the right audience and only pop up to annoy them, and nobody else. But it's broken and gets it spectacularly wrong. There's also a lot of self congratulatory drivel with this being Episode 150.

Alex tells us about how someone with whom he'd had several conversations and had a meeting on the calendar with them that day sent him a "Hey, we think you're a good fit for what we're selling" message. Such an abysmal fail. We obviously talk about other stuff as well.

Ever had service that felt like the company providing it just couldn't be arsed? We discuss that in this episode. We also thank super fan Amy AGAIN, and recommend the best curry you can have delivered to your house anywhere in the UK, no really, it's simply the best.

Marketing, messaging and signalling are all important aspects of your business. But with digital marketing it's easy to send out all the wrong signals. Also, Dave gets all excited about getting FTTP broadband and super fan Amy gets a namecheck!

As marketing becomes ever more embedded in AI and data are we getting to the point where people think that being able to use the tools is the clever bit? Because it isn't. We also discuss digital stalking and being bombarded with emails from people who want to do all our work for us.