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Scott and Sydney break down how the algorithm works for stories, feed posts, your explore page and reels. know how the algorithm works will be helpful in optimizing your own content.  --- Support this podcast: https://anchor.fm/whythofilms/support

Scott and Sydney are discussing 3 strategies that will up your TikTok content and success!  --- Support this podcast: https://anchor.fm/whythofilms/support

Scott and Sydney are talking through another Branding Framework - the Branding Pyramid. This framework builds on the positioning model and “ladders up” to define emotional benefits for customers as well as the “something bigger” that inspires your team. Links from show:  Check out Simon Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound - https://www.youtube.com/watch?v=u4ZoJKF_VuA --- Support this podcast: https://anchor.fm/whythofilms/support

On this episode Scott tries to keep things on the rails while Sydney is away. He brings us a fresh branding framework, called the Positioning Model. This model is a super simple and powerful tool to help communicate your brand. --- Brand Definition: A brand tells a story that builds a relationship between a customer and product. Positioning Model Questions: In simple terms, how do you describe your product or company? How does it benefit customers? How do you define its personality? --- Support this podcast: https://anchor.fm/whythofilms/support

Staying on top of the ever changing social media world is so important! Sydney and Scott discuss TikTok's new story feature, the confusion around stories, reels, posts, and some bonus news.  --- Support this podcast: https://anchor.fm/whythofilms/support

On today's episode, we're talking all things Market Research and giving you 3 ways to conduct market research for your own business. --- Support this podcast: https://anchor.fm/whythofilms/support

We’re starting a new series on different branding frameworks. We will talk through the branding frameworks and then we will define what branding is and why it’s important. Today, Scott and Sydney are discussing StoryBrand's Framework  Link: https://storybrand.com/ --- Support this podcast: https://anchor.fm/whythofilms/support

Scott and Stephenie talk about all things Why Tho - from why Why Tho was started, what Why Tho does and our roles etc. We really love helping brands and organizations tell their stories. You won't want to miss this episode.  --- Support this podcast: https://anchor.fm/whythofilms/support

We talk with Jared Scroggins, owner of Elizabeth Lee Bridal on his approach to Social Media Marketing. Elizabeth Lee's social media platforms have well over 54 k followers and 6 million likes.  Links to Elizabeth Lee Social Media Platforms: https://www.instagram.com/elizabethleebridal/ https://www.tiktok.com/@elizabethleebridal --- Support this podcast: https://anchor.fm/whythofilms/support

Scott and Sydney recap JR's episode on communication and how it is relevant to the marketing world.  Link to SparkToro - Audience Research https://sparktoro.com/ JR's Episode on Communication: https://open.spotify.com/episode/7oDSugvZje9lcdbdMGHy6Y?si=f278e90a09474a2b Episode on Clarifying Messaging: https://open.spotify.com/episode/7i2z02ecyDaQNzNtQFvvO0?si=8131f1558fb14a42 Episode on Talking to Humans: https://open.spotify.com/episode/5xF0UWBm4hSR7zhKZHRyh6?si=28700cd2ffdf447b --- Support this podcast: https://anchor.fm/whythofilms/support

On today's episode, we speak with JR Cochran; a pastor, teacher, husband, and father. We dive deep into all things communication. JR has great insight and we're excited to share this special episode with you! --- Support this podcast: https://anchor.fm/whythofilms/support

Scott and Sydney give awards to their favorite things! --- Support this podcast: https://anchor.fm/whythofilms/support