Advertise on podcast: Social Mavericks

Are you struggling to break through the $3k/month ceiling? You're not alone. In this podcast, you'll discover the strategies that actually move the needle for your business. You'll learn the common pitfalls, industry myths, and get practical tips and solutions for building a thriving online business. Forget generic advice and 'post more' mantras. You'll get actionable insights, real-world examples, and exercises you can implement immediately. Whether you're battling inconsistent lead generation, drowning in content creation, or simply feeling stuck, this podcast is your roadmap to success. Click here to find out more about the 30-Minute Marketer Mentorship.

How to Create Engaging Content Consistently Without Burning Out Most online coaches struggle to stay consistent with content. They start strong, post daily, and expect quick results. But when the likes, views, and leads don’t come fast enough, motivation disappears—along with consistency. In this episode, we’re breaking down how to create engaging content without running out of ideas, spending hours every day, or burning out. Here’s what you’ll learn: Why your mindset and expectations are the first thing you need to fixHow to stop over-planning and start executing with a clear strategyThe Problem Path Method to map out content that speaks to your audience’s strugglesHow to separate thinking from creating for a faster workflow And more... If content feels like a chore, this episode will change the way you approach it. Click here to start your FREE 7-day Cre@tor Trial:⁠⁠⁠⁠⁠https://mycontentcreatorai.com⁠⁠⁠⁠⁠ Click here for more info about 30-Day FitPro funnels:⁠⁠⁠⁠⁠⁠⁠https://30minutemarketers.com/30-day-fitpro-funnels-online-course/⁠⁠⁠⁠⁠⁠⁠ Follow Simon here:⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/@iamsimonmitchell⁠⁠

What is a USP? How to Stand Out & Get More Clients Struggling to stand out in a crowded market? If your offer isn’t unique or different, you’re just another option—and that means competing on price, which is a losing game. In this episode, we break down: What a USP (Unique Selling Proposition) really is and why it mattersHow to research your competition and find gaps in the marketDifferent ways to craft a powerful USP, even if your offer isn’t newHow to write your USP in one sentence so potential clients instantly see your valueReal-world examples of USPs that have helped businesses attract more leads and salesYour offer doesn’t need to be completely different—it just needs a unique angle that makes it stand out. At the end of the episode, I challenge you to write your USP in one sentence and test it in your content this week. Listen now and start making your brand impossible to ignore. Click here to start your FREE 7-day Cre@tor Trial:⁠⁠⁠⁠https://mycontentcreatorai.com⁠⁠⁠⁠ Click here for more info about 30-Day FitPro funnels:⁠⁠⁠⁠⁠⁠https://30minutemarketers.com/30-day-fitpro-funnels-online-course/⁠⁠⁠⁠⁠⁠ Follow Simon here:⁠⁠⁠⁠⁠⁠⁠https://instagram.com/@iamsimonmitchell⁠⁠

Struggling to make your content stand out in a sea of endless scrolling? You’re not alone. In this episode, we’re breaking down exactly how to create scroll-stopping content—the kind that grabs attention, pulls people in, and gets real engagement (without looking desperate). You’ll learn:✅ Why some content stops people in their tracks—and why some makes them roll their eyes.✅ The fine line between attention-grabbing and cringe-worthy content (with real examples).✅ How to use pattern interrupts to disrupt the scroll and make your posts pop.✅ The Unity Trigger—how to create an "us vs. them" effect that builds a loyal audience.✅ How to balance storytelling, emotion, and logic to create posts that actually convert. 🎯 Plus, I’m giving you actionable steps to implement today so you can start seeing results ASAP. Hit play, take notes, and let’s make your content impossible to ignore. 🎧 Click here to start your FREE 7-day Cre@tor Trial:⁠⁠⁠https://mycontentcreatorai.com⁠⁠⁠ Click here for more info about 30-Day FitPro funnels:⁠⁠⁠⁠⁠https://30minutemarketers.com/30-day-fitpro-funnels-online-course/⁠⁠⁠⁠⁠ Follow Simon here:⁠⁠⁠⁠⁠⁠https://instagram.com/@iamsimonmitchell⁠⁠

Topics covered in this podcast include: Why and how to shift your marketing from transactional to transformational.Understanding the psychology behind transformational marketing.8 practical ways to create a powerful transformational marketing message.And more! Click here to start your FREE 7-day Cre@tor Trial:⁠⁠https://mycontentcreatorai.com⁠⁠ Click here for more info about 30-Day FitPro funnels:⁠⁠⁠⁠https://30minutemarketers.com/30-day-fitpro-funnels-online-course/⁠⁠⁠⁠ Follow Simon here:⁠⁠⁠⁠⁠https://instagram.com/@iamsimonmitchell⁠⁠

Topics covered in this podcast include: Why business mentors telling you to "scale" and stop trading time for money are putting your business at risk.How to design a stand-out offer using the three most-important marketing considerations.Why your ideal clients need MORE than a simple promise to invest in your coaching.And more! Click here to start your FREE 7-day Cre@tor Trial:⁠https://mycontentcreatorai.com⁠ Click here for more info about 30-Day FitPro funnels:⁠⁠⁠https://30minutemarketers.com/30-day-fitpro-funnels-online-course/⁠⁠⁠ Follow Simon here:⁠⁠⁠⁠https://instagram.com/@iamsimonmitchell⁠

Topics covered in this podcast include: Why coaches struggle to stand out online, and how to avoid the same fate. How to Create High-Converting Content in Minutes (Not Hours) Using AI Why Don't Valuable Posts Get Zero Engagement on Instagram And more! Click here to start your FREE 7-day Cre@tor Trial: https://mycontentcreatorai.com Click here for more info about 30-Day FitPro funnels: ⁠⁠https://30minutemarketers.com/30-day-fitpro-funnels-online-course/⁠⁠ Follow Simon here: ⁠⁠⁠https://instagram.com/@iamsimonmitchell⁠

Topics covered in this podcast include: >> How to use "So That…” to craft a sales message that sells. >> Why keeping content simple could be the smartest strategy for coaches in 2025. >> 6 ways to fix email sequences that never convert. >> How to use Instagram's new "Trial Reels" to create content that generates more like, leads, and followers. >> Could Bluesky be the latest and greatest social media platform to grow your business? And more! Click here for more info about 30-Day FitPro funnels: ⁠https://30minutemarketers.com/30-day-fitpro-funnels-online-course/⁠ Follow Simon here: ⁠⁠https://instagram.com/@iamsimonmitchell⁠

Topics covered in this podcast include: Three reasons why online coaches struggle to make their first £3k online and how to fix them How to turn client struggles into content gold. Tactics to grow your following if you're stuck with fewer than 1,000 followers Grab more info about 30-Day FitPro funnels here: https://30minutemarketers.com/30-day-fitpro-funnels-online-course/ Follow Simon here: ⁠https://instagram.com/@iamsimonmitchell⁠

In this episode, Simon and Paul discuss success and whether everyone can achieve it. They also explore the challenges of building a successful online business and the importance of creating engaging and entertaining content. They emphasize the need to find your voice and express opinions in your content to stand out and connect with your audience. They also discuss the role of humour in content creation and the importance of being memorable. And so much more... Get your FREE 32-page guide on how to get more leads from social media here: https://thisislazymarketing.com Follow Simon here: https://instagram.com/iamsimonmitchell Follow Paul here: https://instagram.com/paul_standell

In this episode, Simon interviews Emelia Thompson about her journey to building an online businesses. Emelia shares how she transitioned from teaching at a university to becoming an online coach and the challenges she faced along the way. They discuss the use of transformation pictures in social proof and the importance of authenticity in content creation. They also touch on the trendiness of social media and the need to stay true to one's values and brand. There's also a conversation about the challenges women face in building credibility and being taken seriously in the online coaching industry. Chapters: 00:00 Introduction and Background 01:26 Transitioning from Teaching to Online Coaching 08:12 The Role of Social Proof in Online Business 13:31 Staying True to Your Values and Brand 15:26 Avoiding Trendiness and Embracing Authenticity 29:54 The Importance of Business Metrics and Overall Impact 33:21 Embracing Imposter Syndrome as a Sign of Bravery 46:39 Challenges Women Face in the Online Coaching Industry Follow Emilia here: @etphd_mentoring Listen to the ETPHD Mentoring podcast here: Listen to the EiQ podcast here: Listen to the ETPHD Nutrition podcast here: Follow Simon here: @iamsimonmitchell

In this episode, Simon interviews Hymsuen, a coach for personal trainers. Hym shares his journey of transitioning from in-person training to online coaching. He discusses his initial attempt at online coaching and the mistakes he made in his content strategy. Hym also discusses the negative impact of bad advice and support and the importance of genuine testimonials. He shares his experience developing video editing skills and provides insights into generating ideas for content. Hym emphasises the importance of repurposing content for different platforms and finding inspiration outside of the fitness industry. And a whole lot more. Follow Hym here: https://instagram.com/gymwithhym Follow Simon here: https://instagram.com/iamsimonmitchell Get your FREE 32-page guide to getting more leads from social media here: https://thisislazymarketing.com

In this episode, Simon interviews Luke Tulloch, an online fitness coach, about his journey of building his business. Luke shares that he transitioned from in-person coaching to online coaching to find career progression and the opportunity to travel. He emphasizes the importance of straddling the line between science and practical application in his content, providing usable and practical information for his audience. Luke also discusses the challenges of understanding and empathizing with his target audience and the need to balance intuition and science in marketing. In this conversation, Luke and Simon discuss the challenges and strategies of marketing in the fitness industry. They emphasize the importance of experience and intuition in marketing, as well as the need to balance how-to content with thought-provoking content. They also discuss the need for a long-term perspective in business and the importance of focusing on the overall trend rather than individual metrics. Luke shares his approach to dealing with negativity on social media and offers tips for generating content ideas. Follow Luke here: @_luketulloch Follow Simon here: @iamsimonmitchell Get your FREE 32-page social media guide here: thisislazymarketing.com

In this episode, Jason Munro talks about his journey as an online nutritionist and entrepreneur. We discussed topics such as building a membership site, taking risks, transitioning from a full-time job to entrepreneurship, and the impact of lockdown on the business. Jason shares his experiences and challenges, including the initial anxiety and worry, the excitement of proof of concept, and the process of claiming back his life. We also touch on the growth of Jason's social media following and the strategies he used. This is a valuable, insightful podcast for any online business owner. Grab your FREE 32-page guide on getting more leads from social media here: https://thisislazymarketing.com Follow Jason here: @munronutrition Follow Simon here: @iamsimonmitchell

In this conversation, Simon Mitchell and Chris Orzechowski discuss various topics related to email marketing and copywriting. They talk about growing an email list, the importance of targeting the right audience, and the role of content in attracting the right subscribers. They also discuss the structure of automated sequences and the importance of belief systems in marketing. Tune in to start winning with email marketing. theemailcopywriter.com/ Connect with Simon here: @iamsimonmitchell Grab your FREE 32-page guide about getting more leads from social media here: thisislazymarketing.com/