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If over 95% of new products fail (according to Clayton Christensen’s Milkshake Marketing), what sets that successful 5% apart? Go to Market Planning is a complex process that can feel daunting with statistics like that, so learning from others who have already set out to take their products and services to market can be instrumental. Join our host Roshni Wijayasinha from Prosh Marketing, an entrepreneur, CMO and experienced product launcher, talk to various entrepreneurs and Marketing experts about their journeys to go to market and launch their companies, products and services, with success.

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Check latest episodes from Lunchtime Luanchtime podcast

Going from Bicycling to Beverages

2021/09/13

In this episode we joined with Shoshauna Routley & Will Routley, Co-owners of The Functional Beverage Group Inc., to discuss their journey of identifying opportunities, developing businesses, and producing products to fill a gap in the market. They also discussed how their strong work ethic and passion for the product helped with establishing a business without any formal education. Tune in for full scoop on Functional Beverage Group Inc. Subscribe to our podcast for more interesting stories from other founders and industry experts.