Advertise on podcast: Law Subscribed

Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. The Transformation Economy is the Future of Professional Services. Professional services are evolving beyond commodities → goods → services → experiences to transformations. Clients will pay for meaningful life/business changes (opening a business, planning legacy, scaling to $1M) rather than just deliverables. Transformations subsume all previous economic levels and are best monetized through subscriptions. 2. Subscription vs. Recurring Revenue: A Critical Distinction. There’s a fundamental difference between recurring (predictable repeat billing) and reoccurring (periodic invoicing). True subscription models create 5-10x higher business valuations and require upfront payment, automation, and a membership mindset—not just monthly invoicing for the same service. 3. Nature of Work Trumps Scope of Work. Instead of selling defined scopes (hours, tasks, deliverables), professionals should sell nature of work (bookkeeper vs. controller vs. CFO; pair of hands vs. expert vs. collaborator). This shifts focus from transactional outputs to strategic relationships and enables premium subscription pricing. 4. The Billable Hour Persists Due to Inertia, Profitability, and Technology Gaps. Despite decades of criticism, hourly billing survives because: (1) it’s still profitable enough, (2) switching requires overcoming massive inertia, and (3) existing legal/accounting tech is built to optimize billable hours rather than enable alternative models. Bottom-up transformation (solo practitioners first) is more feasible than top-down. 5. AI Won’t Replace Human Expertise—It Will Enhance It. While AI can handle execution (like robotic surgery or document drafting), clients will still want human subject matter experts for consultation, strategy, and decision-making. The key is “prescription before diagnosis”—professionals must diagnose before prescribing solutions, and AI should augment rather than replace that consultative relationship. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out Threshold. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. Subscription Models Work Best with Clear Definitions. When implementing subscription-based legal services, success depends on clearly defining what constitutes a “legal project” and setting appropriate tier levels. This allows for predictable pricing while accommodating varying client needs and business growth. 2. Hey Counsel is a Community-First Platform. Unlike other legal communities that sell courses or services, HeyCounsel’s community is the product. It brings “big firm power to small firm lawyers” through peer support, knowledge sharing, and resources—without upselling additional products. Members pay one subscription fee for full access. 3. In-House Experience Reveals the Gap in Legal Services. Brian’s years working in-house at startups exposed a critical market need: companies want affordable, specialized lawyers who could provide continuity and context—not just big firm associates rotating through matters. This insight drove HeyCounsel’s creation and highlights how in-house lawyers are uniquely positioned to understand client pain points and build solutions that bridge the gap between expensive big firms and hard-to-find boutique specialists. 4. Community Value Comes from Giving, Not Just Taking. The most vibrant communities are built by “givers”— members who actively share knowledge and help others. This creates a symbiotic relationship where contributing expertise often leads to referrals, crystallized knowledge, and unexpected business opportunities. 5. Build Something Meaningful, Community Follows. Hey Counsel didn’t start as a community—it evolved from a marketplace solving a real problem (finding affordable, specialized small firm lawyers). The lesson: focus on creating genuine value first, and community will form organically around that mission. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out HeyCounsel. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. Master the Fundamentals, Not the Tools. Focus on learning the core skills of working with AI models rather than chasing every new tool. Understanding how base models work (like Gemini, ChatGPT, Claude) teaches you their capabilities and limitations, which applies to any tool you use. The skills stay constant even as tools change. 2. Contingency and Alternative Fee Models Are Best Positioned for AI Benefits. Personal injury firms and subscription-based practices have the right incentive structure—less time equals more profit. Unlike hourly billing, these models reward efficiency gains from AI adoption, making firms more motivated to invest in learning and implementing automation. 3. Beware of Errors of Omission, Not Just Hallucinations. While everyone talks about AI hallucinations (making up facts), the more dangerous problem is omissions—when AI leaves out important information. This is harder to catch and requires understanding which tools to use for which tasks (e.g., don’t use Notebook LM for comprehensive medical chronologies). 4. Create an “AI Office Manager” Role. Firms need someone at the intersection of legal expertise, operations knowledge, and AI skills. This person builds and maintains prompt libraries (Gems/Custom GPTs), enforces standards across the team, and manages change adoption—without requiring a full engineering team. 5. Start with Gemini for Workspace Users, Then Add Specialized Tools. For most law firms, Gemini (via Google Workspace and Google’s HIPAA Business Associate Addendum) offers HIPAA compliance, excellent document handling, and inline citations at a reasonable cost. Only add specialized legal AI vendors when you understand the specific limitations of base models and have clear workflow needs that justify the additional expense. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out Swans. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. AI Enables Scalable Growth Without Proportional Overhead. Shane’s company uses AI to review thousands of Amazon reviews daily, replacing what would’ve required 50+ employees working 4-hour shifts. By training AI models on Amazon’s guidelines and violation patterns, they scaled their business without the traditional costs of hiring, training, and managing a large workforce. 2. Performance-Based Pricing Eliminates Customer Risk and Accelerates Growth. TraceFuse charges $250 per successfully removed review—only when they deliver results. This model removed the trust barrier for a new, unknown service and transformed customer conversations from “I don’t want to pay you” to “How much should I budget?” The shift from upfront retainers to outcome-based pricing was a game-changer. 3. Subscription Models Create Predictable Revenue and Customer Loyalty. Shane emphasized the power of subscription pricing. Subscriptions ensure customers call you first when they need help, create budget predictability, and allow businesses to “plus” their offerings with add-on features over time. 4. Focus on High-Value Work by Outsourcing Repetitive Tasks. Whether through AI, outsourcing, or automation, entrepreneurs and professionals should audit where they spend their time and eliminate low-value activities that don’t directly generate revenue. 5. Transparency in Pricing Builds Trust and Reduces Friction. Customers hate uncertainty—whether it’s “this legal case will cost $100K-$250K” or not knowing if a service works. Fixed pricing, clear outcomes, and performance guarantees remove the fear factor and make buying decisions easier, leading to faster sales cycles and happier clients. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out TraceFuse. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. From Chemist to IP Attorney to Legal Tech Founder. Zac’s journey: scientist → Georgetown Law → top 10 global firm → in-house general counsel at a consumer brand → law firm partner → founded Sigil (legal tech) while maintaining Copernicus Law. His diverse experience across big law, in-house, and entrepreneurship gives him unique insight into legal service delivery problems. 2. Sigil Solves E-Commerce Fraud at 1/10th the Cost. Zac built Sigil after manually helping brands remove fraudulent sellers on Amazon/Walmart through cease and desist letters. By working directly with Amazon and Walmart’s in-house teams as a beta tester, he developed a tech solution that costs less than a tenth of traditional legal services while delivering faster results through automation. 3. In-House Experience Revealed Billable Hour Pain Points. As general counsel, Zac experienced every permutation of billable hours from the client side—managing budgets that routinely went 20-50% over, tracking invoices closely, and dealing with misaligned incentives. This firsthand frustration informed both his tech company’s pricing model and his law firm’s upcoming shift to subscriptions. 4. Law Firms Can’t Scale Tech Solutions. Zac learned that traditional law firm structures (ethical rules preventing non-attorney equity, inability to take investors, compensation restrictions) make it impossible to build scalable technology solutions. Separating Sigil from Copernicus Law allows proper funding, hiring engineers, and achieving the speed/scale needed to solve problems beyond manual legal work. 5. Transitioning Copernicus Law to Subscriptions. After this conversation, Zac committed to offering subscription-based services at his law firm. His partner handles day-to-day operations while he focuses on Sigil, but both recognize that subscriptions align better with client needs and reduce the anxiety of tracking every 0.1 hour increment. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out Copernicus Law and Sigil. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Sign up for Practi, a new platform that helps law firms use subscription billing. To stay up to date with Practi, subscribe to our newsletter at practi.ai/hello. Watch how to sign up for Practi at this link. Here are the top 5 takeaways from this episode: * Launch of Practi – A Legaltech Company for Subscription-Based Law Firms:Practi is a new legaltech platform designed to help law firms transition from the billable hour to a subscription model. The platform is free to sign up, create subscription packages, and sign up a law firm’s first client. After the second client, it’s only $20/month while in early access/beta. * AI and the End of the Billable Hour:AI is rapidly reducing the need for billable hours in legal practice. Lawyers have an ethical obligation to leverage AI to serve clients more efficiently, and the profession must adapt by moving away from traditional billing models. * Podcast Growth and Community Engagement:Law Subscribed saw significant growth in 2025, with a 705% increase in overall audience and strong engagement on platforms like Spotify. For 2026, the podcast will focus on listener interaction with plans to launch new content, and is open to listener questions and interviews. * Key Insights from Industry Leaders and Episodes:The year featured interviews with innovative attorneys, legaltech founders, and thought leaders. Topics included the importance of pricing certainty, the impact of AI on legal services, alternative fee arrangements, and the benefits of the subscription model for both lawyers and clients. * Resources and Practical Advice for Law Firms:Law Subscribed will continue to provide practical resources for law firms considering the subscription model, including how-to guides and advice on integrating Practi into existing workflows. There is a focus on making the transition to subscription billing easy, affordable, and beneficial for both new and established practices. __________________________ Want your question to be answered on a future show? Fill out this short survey. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing. To stay up to date with Practi, subscribe to our newsletter at practi.ai/hello. On October 10, 2025, I presented live at MaxLawCon in Nashville on the topic of integrating. Here is the slide deck. Here are the top 5 takeaways: * The Traditional Billable Hour Model Is Becoming Obsolete. AI automation is eliminating a significant portion of billable legal work—up to 75% for firms in the near future. This makes the traditional hourly billing model unsustainable, as tasks that once took hours can now be completed in minutes. * A Massive Latent Legal Market Exists. There is a huge, underserved market for legal services—estimated at $1.3 trillion in the U.S.—comprised of people and businesses who need legal help but are not currently served by lawyers, often due to lack of pricing transparency and affordability. * Subscription Models Offer Predictable Revenue and Better Access. Switching to a subscription-based legal service model provides clients with pricing certainty and allows lawyers to build sustainable practices with predictable revenue, improved client relationships, and better staff retention. * AI Should Be Used Thoughtfully and with the Right Tools. Lawyers should use multiple, purpose-built AI tools (not just general ones like ChatGPT) and always verify AI outputs with source documents. Retrieval-augmented generation and tools that provide citations are especially valuable for legal work. * Ethical and Professional Obligations Favor Efficiency and Transparency. Continuing to bill by the hour without leveraging AI may violate professional conduct rules against wasteful procedures. Embracing AI and subscription models aligns lawyer incentives with client needs and supports access to justice. __________________________ Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing. To stay up to date with Practi, subscribe to our newsletter at practi.ai/hello. On June 17, 2025, I presented live at LegalGeek in Chicago on the topic of shifting law firm culture in the AI Age. Here are the top 5 takeaways: * AI is Rapidly Transforming Legal Practice.Artificial intelligence is accelerating changes in law firms, from automating routine tasks to enabling new business models. The adoption of generative AI has made it possible to handle complex, unstructured data and deliver legal services faster and more efficiently than ever before. * The Billable Hour is Obsolete.The traditional billable hour model is under pressure. As AI automates more legal work, clients increasingly value output and results over time spent. The billable hour could disappear within five years, replaced by value-based and alternative fee structures, like subscriptions. * Subscription and Alternative Fee Models Offer Major Advantages.Subscription-based and alternative fee arrangements provide pricing transparency, encourage client engagement, and align incentives for efficiency. These models help lawyers focus on long-term client relationships and accessibility, rather than maximizing short-term profits. * AI Enhances Client Service and Access to Justice.By leveraging AI tools, lawyers can serve more clients at lower costs, helping to close the access to justice gap. Subscription models make legal help more affordable and encourage clients to seek advice proactively, preventing problems before they escalate. * Cultural Change is Essential for the Future of Law.Embracing technology and new business models requires a cultural shift within the legal profession. This includes rethinking mentorship, collaboration, and how value is measured. Firms that adapt will reduce burnout, improve teamwork, and better meet evolving client needs. __________________________ Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: * Innovative Criminal Defense Internship/Externship Program:Adam Rossen’s law firm runs a highly competitive, curriculum-based internship program for high school, undergraduate, and law students. The program is designed to provide real-world legal experience, pairing students with attorneys and involving them in substantive casework. There is a push to rebrand it as an externship to help students receive academic credit. * Subscription and Fixed Fee Models in Criminal Defense:Rossen’s firm utilizes fixed fees and is exploring subscription models for ongoing client services, especially for probation-related matters. The discussion highlights the benefits of offering tiered subscription packages (e.g., access to legal resources, help with forms, full representation) to better serve clients and create predictable revenue. * Client Retention and Value Packaging:Rossen’s firm has historically provided certain post-case services (like probation motions) for free to nurture long-term client relationships and encourage positive reviews. However, this has become burdensome for staff, leading to a reevaluation of what should be included for free versus what should be packaged and charged for in a subscription or a la carte model. * Data-Driven Pricing and Service Decisions:There is an emphasis on analyzing firm data (e.g., rates of probation violations, service usage) to inform pricing and package design for subscription offerings. This approach ensures that the firm’s offerings are both sustainable and aligned with client needs. * Leveraging Technology and AI in Legal Practice:Adam Rossen is co-owner of Meet Gabby, a voice AI company that is being used to automate intake, calls, and other administrative tasks in his firm. The adoption of AI tools (like Paxton and Gabby) is seen as a way to scale operations, improve efficiency, and maintain high service quality without significantly increasing staff. __________________________ Learn more about Rossen Law Firm and Meet Gabby. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live. I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: * AI and Blockchain Will Transform Legal Practice and Evidence: The intersection of AI and blockchain is poised to revolutionize how legal professionals verify authenticity and ownership of digital evidence. Blockchain’s immutability and transparency can provide cryptographic proof of creation and ownership, which will be crucial as AI-generated content becomes indistinguishable from reality. * The Billable Hour Model Is Obsolete—Subscription Models Are the Future: The traditional billable hour is a relatively recent invention and is increasingly misaligned with client needs and lawyer well-being. Subscription-based legal services offer pricing certainty, better client relationships, and align incentives for efficiency, making them a more sustainable and client-friendly business model. * AI Will Reshape Legal Training and the Profession’s Structure: As AI automates more legal work, the traditional law firm pyramid (with many associates learning under partners) will erode. There’s a pressing need to rethink how new lawyers are trained, with externships and hands-on, AI-powered experiences becoming more important than the old apprenticeship model. * Legal Market Opportunity Is Vast, but Access Hinges on Affordability and Innovation: A huge portion of the legal market remains untapped due to cost and complexity. AI and new business models (like subscriptions) can unlock this latent demand, but lawyers must adapt to serve clients who expect affordable, accessible, and tech-enabled services. * Human Value in Law Will Shift Toward Creativity, Art, and Personalization: As routine legal tasks become automated, the unique value lawyers provide will center on creativity, personal connection, and brand differentiation—much like in the arts. Lawyers who embrace technology and focus on what only humans can do will thrive in the coming era of legal abundance. __________________________ Learn more about Nessler & Associates and Integrated Cognition. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live. I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing. On June 17, 2025, I presented live at LegalGeek in Chicago on the topic of integrating AI in legal services. Here are the top 5 takeaways: * The Billable Hour Is Obsolete. * The adoption of AI tools in legal practice is making the traditional billable hour model increasingly untenable. AI enables lawyers to deliver work faster and more efficiently, aligning incentives with client value rather than time spent. Subscription and value-based pricing models are more viable and attractive for both lawyers and clients. * Purpose-Built, Legal-Specific AI Tools Are Essential. * Not all AI is created equal. General-purpose tools like ChatGPT are not reliable for legal research or fact-finding. Instead, legal professionals should use purpose-built, legal-specific AI tools (like Paxton) that leverage retrieval augmented generation (RAG) and are trained on legal data. These tools provide more accurate, reliable, and secure results. * AI Enables Access to the Latent Legal Market. * A vast portion of the legal market remains underserved due to high costs and lack of pricing transparency. AI-powered efficiencies and alternative pricing models (like subscriptions and per-page pricing) open up legal services to a much larger market, making legal help more accessible and affordable for individuals and small businesses. * Effective Use of AI Requires New Skills and Mindsets. * Lawyers must learn to interact with AI as they would with a smart, entry-level assistant: providing context, iterating, and verifying results. Prompt engineering, semantic search, and understanding the limitations and strengths of different AI tools are now essential skills for modern legal professionals. * Adoption of AI Is Now an Ethical Imperative. * With the efficiency and accuracy gains AI provides, not using these tools may be seen as failing to meet ethical obligations to clients. The legal profession is expected to adopt technology that improves client service, transparency, and value. Failing to do so could be considered exploitative or even unethical under professional rules. __________________________ Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live. I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: * Integrating Wellness and Law: Shannon Villalba combines her background in the arts, holistic wellness, and law to create a unique legal practice. She uses tools like meditation, energy work, and her Heartsong Chara Framework to help clients understand legal concepts and build their businesses in a more balanced, holistic way. * Moving Away from the Billable Hour: Both Shannon and Mathew advocate for flat fee and subscription-based legal services. This model provides clients with predictable, transparent pricing, reduces stress for both clients and attorneys, and encourages more open communication and collaboration. * Leveraging Technology for Efficiency: Shannon runs a virtual law firm and uses a lean tech stack (including MyCase, ClickUp, Zapier, Google Suite, AI tools like ChatGPT and Perplexity, Canva, and more) to streamline operations, improve client service, and stay competitive. She encourages experimentation and play with new tech to discover what works best. * Empowering Clients and Building Relationships: The subscription model allows attorneys to become true partners and guides for their clients, rather than just service providers. This approach fosters deeper relationships, more comprehensive issue spotting, and empowers clients through education and ongoing support. * Women and Underrepresented Attorneys as Innovators: The flexibility of virtual, tech-enabled, and alternative fee law practices is especially attractive to women and underrepresented attorneys. It allows for better work-life balance, the ability to serve clients authentically, and the freedom to innovate outside the constraints of traditional law firm models. __________________________ Learn more about Heartsong Legal. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live. I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. Constant Adaptation and Simplification Are Key to Law Firm Success. Both Mathew and Lauren emphasized the importance of regularly reassessing and adapting their practice areas, pricing, and service offerings. Lauren pivoted away from tax debt resolution to focus on estate planning and prenups, while Mathew simplified his pricing structure and eliminated underused features and add-ons. 2. Data-Driven Decisions Improve Offerings and Client Experience. They both use a mix of analytics, client feedback, and “gut data” from years of experience to refine their services. This includes tracking which offerings clients actually use, which content gets the most engagement, and adjusting accordingly for better retention and satisfaction. 3. Streamlined Onboarding and Intentional Friction Save Time. Mathew shared how he reworked his onboarding process using Google Workspace, Calendly, Stripe, and Google Forms to introduce just enough friction. This helps filter out unqualified leads and ensures new clients are a good fit, saving time for both the lawyer and the client. 4. Community and Content Platforms Matter. Lauren’s move from MailChimp to Substack for her newsletter and podcast was inspired by the platform’s community features and ease of use. Both hosts discussed the value of memorable branding, vanity URLs, and focusing content on topics that resonate most with their audience (like costs, outsourcing, AI, and SOPs). 5. Embrace AI and Technology, but Stay Client-Focused. Both are exploring ways to use AI and automation to improve efficiency and client service, such as creating SOPs, using AI prompts, and building tools for solo practitioners. However, they stress that technology should serve the client’s needs and not overwhelm them with complexity. Bonus: The most popular content topics for their audiences are costs, outsourcing, AI, finances, and standard operating procedures—indicating a strong interest in practical, efficiency-focused advice for running a modern law firm. __________________________ Learn more about A Different Practice. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live. I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Click here to sign up for a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from my conversation with Nancy Fox: * Strategic Networking is Essential: Nancy emphasizes that building relationships with the right people is the foundation of business development, especially for professionals like lawyers and accountants. Networking should be targeted and strategic, not just about meeting as many people as possible. * AI as an Enhancement, Not a Replacement: Both Nancy and Mathew agree that AI is a powerful tool for enhancing professional work, not replacing expertise. AI can save time, provide strategic insights, and help with tasks like business planning and niche analysis, but it cannot substitute for real-world experience and judgment. * The Importance of Specialization and Niche: Specialization is evolving. While AI enables professionals to be more generalist, true differentiation comes from having a clear niche—whether that’s a specific industry, demographic, or service. Being specific in your value proposition and target market is key. * Productizing and Recurring Revenue Models: Nancy discusses the value of productizing services and adopting recurring revenue models (like subscriptions or memberships) for professionals who want to scale without building large teams. This approach allows for more predictable income and leverages expertise in a repeatable way. * Embracing Failure and Adaptability: Nancy shares that a willingness to experiment, take risks, and even fail is crucial for growth. She stresses the importance of being willing to try new things, learn from failures, and pivot when something isn’t working—qualities that are especially important for entrepreneurs and innovators. __________________________ Learn more about Nancy Fox’s networking group Wyze Rainmakers. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live. I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

On May 14, 2025, I presented live on the topic of subscription-based legal services to Shaun Jardine’s Value Based Pricing Colony. Here are the top 5 takeaways: 1. Start Small with Subscription Models: Law firms interested in moving to a subscription-based pricing model should begin with a pilot program in one practice area, targeting loyal clients and documenting results to build internal support. 2. Value Over Time Tracking: The shift from billable hours to subscription or value-based pricing requires a mindset change—focus on the value delivered, not the time spent. This benefits both clients (predictability) and lawyers (better relationships, less stress). 3. Tiered Service Packages and Scope Management: Successful subscription models often use tiered packages (e.g., bronze, silver, gold) with clear boundaries. It’s important to positively reinforce clients who need more and move them up tiers, rather than penalizing them. 4. Not All Clients or Practice Areas Are Equal: Subscription models may not fit every client or practice area, but with thoughtful segmentation and pricing, firms can attract ideal clients and avoid unprofitable work. It’s okay—and often necessary—to turn away difficult or low-value clients. 5. Market Opportunity and Innovation: There is a huge, underserved “latent legal market” of people and businesses who need legal help but can’t afford traditional hourly rates. Subscription and alternative pricing models, supported by technology and automation, can unlock this market and drive innovation in legal services. __________________________ Learn more about Shaun Jardine’s Value Based Pricing Colony. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Here’s a link to purchase lifetime access to the recordings of My Shingle’s AI Teach-In if you couldn’t make it live. I’ve partnered with Pii to make it easy for you to purchase the hardware I use in my law firm: (1) Studio Setup; (2) Midrange Setup; (3) Highrange Setup. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Check out my other show, the Law for Kids Podcast. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscriptionseminar.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe