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Rural Money Matters

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This podcast has
105 episodes
Language
English
Explicit
No
Date created
2021/09/25
Latest episode
2026/08/12
Average duration
23 min.
Release period
25 days

Description

Life in rural Australia is unique - your business, money, and lifestyle are all intertwined. Rural Money Matters brings you practical strategies, financial clarity, and inspiring stories to help you run a thriving rural business and enjoy life on the land. Join host Emily Sinderberry - rural bookkeeper, business advisor, mum and farmer - as she shares money tips, bookkeeping know-how, and conversations with rural entrepreneurs who are building the business and life they love. Whether you’re managing the farm books, growing your agri-business, or chasing big dreams in the bush, this podcast will give you the tools, insight, and confidence to make your money work for you.

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105. What happened when I stopped doing everything myself
2026/08/12
For years doing everything myself was a strength but it turned out to be the very thing capping my business and burning me out. In this episode I share the honest, still-in-progress story of what actually happened when I stopped being the person who does everything and started being the person who leads instead. In this episode: Why doing everything isn't just a habit, it's an identity, and why that makes letting go so hardThe mindset traps that keep rural business owners holding on (fear of judgment, loss of control, feeling like you're not coping)The real question that changed everything for me: is my identity so tied up in doing that I'm blocking my business from growing?Why sometimes the best thing that can happen is a deadline (hello, baby deadlines)What I actually let go of, from bookkeeping delivery to operations and adminThe "loose tight" approach: be loose on the process, tight on the outcomeWhy the business got better, not worse, when I stepped backThe truth about trust: it's not a feeling you wait for, it's something you build What is the one thing you're holding onto that you don't actually need to be holding? Not the vision or the strategy, just the recurring task that drains your time and that someone else could do with the right guidance. If the thing you need to let go of first is your bookkeeping, that's exactly where we come in. EJS Business Services helps rural business owners take the books off their plate properly, with the right systems, reporting and support. We're also running a Xero webinar on Thursday 13th August 2026, perfect if your Xero isn't working the way it should or you're not sure it's set up right. Register at www.ejsbusinessservices.com.au/xero-webinar (if you're reading after the webinar has run, reach out and we may be able to share the recording). More at www.ejsbusinessservices.com.au
104. The systems that save your sanity
2026/08/05
Do you feel like your business only runs because you're holding it together by sheer force of will? In this episode, I unpack why systems (not more grind) are what actually free you up - and how being just 1% better than yesterday quietly compounds into something powerful. No tech degree or six-figure budget required. In this episode: Why working harder isn't the answer - and how the lack of systems (not weakness) leads to exhaustionWhat a "system" really is: a decision you make once so you don't have to keep making itThe confronting question: if something happened to you tomorrow, could your business keep running?The 1% better mindset - small, consistent tweaks that compound over weeks and monthsProfit First as a system (not just a method) that removes decision fatigue from your cashflowGetting into a weekly rhythm to escape the quarterly BAS panic cycle - and blocking finance time in your calendarWhy "knowing your numbers" is itself a systemDelegation vs. abdication: building a team and actually letting them do the workSOPs made simple - using voice notes and AI tools to document how you do thingsUsing your calendar as a system: "if it's not in the calendar, it doesn't exist"Life systems, because rural life and business are intertwined - and why the "how do you do it all?" question misses the point (spoiler: she doesn't do it all - she has systems and support)The compounding maths: one improvement a week = 52 things running better in a year If something happened to you tomorrow, could someone step in and know exactly what to do? The answer tells you a lot about where you are right now. Momentum isn't waiting for the perfect time or the full plan. Momentum is what happens when you start - and then you keep going. Pick just one area of your business where the lack of a system is costing you time, energy or money - and make a 1% improvement this week. If that area is your bookkeeping or finance systems, head to the link in the show notes to see how we work with rural businesses to get the books sorted, the systems in place, and the clarity you need. And if you want your Xero working the way it should, join our Xero webinar on the 13th of August — 90 minutes, just $44. Grab a spot here: https://ejsbusinessservices.com.au/xero-webinar
103. MOMENTUM: Overwhelmed or under-supported? The truth about rural business life
2026/07/29
"I can have it all, but I just can't do it all." In this episode, Emily unpacks a distinction that changed how she runs her life and business - and challenges the idea that overwhelm in rural business is a personal failing. Drawing on her own experience juggling a farm office, a virtual bookkeeping team, two young kids (with another on the way), and community commitments, Emily makes the case that overwhelm is rarely a "you problem." It's almost always a systems and support problem - and both of those can be fixed. In this episode: Why rural business overwhelm is different from regular business overwhelm - seasons don't stop, boundaries blur, and roles multiplyThe moment Emily hit near-burnout and realised she had to start letting goWhy "figuring it out yourself" feels resourceful but carries a real financial costHow resilience can quietly become a trap that keeps you stuckReframing asking for help as a leadership decision, not a weaknessThe three-step framework: awareness, acceptance, actionA client story on why getting help is only step one - being willing to do things differently is the harder second stepWhat actually changes when the right systems and support are in place The question to sit with: Are you overwhelmed, or are you under-supported? They feel the same but have very different solutions. Ready to take the next step? If your books are behind or BAS time sends you into a spin, reach out for a chatXero webinar - 13 August: A practical, 90-minute session built specifically for rural business, packed with tools you can use straight away. Spots are limited and it's just $44. Book Here
102. MOMENTUM: Why your bookkeeping feels harder than it should
2026/06/11
Why Your Bookkeeping Feels Harder Than It Should - And What to Do About It If your bookkeeping feels like it's always one step away from spiralling out of control, this episode is for you. Emily gets real about why bookkeeping is genuinely hard - especially when you're running a rural business, juggling multiple enterprises, and doing absolutely everything yourself. Spoiler: it's not a you problem. In this episode, Emily covers: Why bookkeeping isn't supposed to be easy (and why you can stop beating yourself up about it)The "I'll catch up later" trap - and why it keeps biting youHow managing multiple enterprises and wearing all the hats makes everything more complicatedSimple habits that take the chaos out of your weekly and monthly financesGetting past the confidence gap so you can actually trust your numbersBreaking the panic cycle that hits every time BAS or a cash flow crunch rolls aroundWhy the right system is one you understand and actually use - not the fanciest oneHow outsourcing the right things can free up serious mental and time headspace Whether you're drowning in receipts or just dreading opening your accounting software, this one's worth a listen. Ready to make bookkeeping less painful? Book a call with Emily to find a solution that actually fits your business.
101. Leading change in rural business with Bec Martin
2026/05/20
Many rural women are leading every single day without ever calling themselves leaders. They are managing teams, family businesses, farm operations, finances, and relationships all at once. But without a clear understanding of their own strengths, that leadership can feel exhausting, uncertain, and easy to underestimate. In this episode, Emily is joined by Bec Martin of Everbold Ventures, a strengths-based leadership coach who works with women in male-dominated and complex environments, including agriculture, construction, and mining. Bec brings lived experience from 12 years in the construction industry and now works with rural and remote women to help them lead with clarity, confidence, and authenticity. This is a practical, honest conversation about what leadership actually looks like in a rural business, and how to lead change without losing yourself in the process. What you will hear in this episode: Why leadership is not about titles, and how most rural women are already leading without realising itHow a strengths-based approach builds genuine confidence, not a performance of itWhy navigating change in multi-generational family businesses starts with getting everyone at the tableThe difference between leading with the what and leading with the why, and why it changes everythingEarly warning signs that a team or family is out of alignment, and what to do about itHow to stop overextending and start directing your attention to where you add the most value Bec's one piece of advice for every rural business owner this year: sit down and work out your top five strengths. It is where everything else begins. Connect with Bec Martin: Website: www.everboldventures.com.auInstagram, LinkedIn and Facebook: search Everbold Ventures
100. MOMENTUM 100 Episodes, 100 Lessons Money, mindset & rural business
2026/05/13
One hundred episodes. It is a milestone worth stopping for. In this special episode, Emily reflects on the biggest lessons learned across 100 episodes of Rural Money Matters - covering money, mindset, and what it really takes to run a thriving rural business. From bookkeeping basics to Profit First breakthroughs. From the juggle of farm office life to the realities of running a rural family business. From the moments of doubt to the clarity that comes from strong systems. This episode covers the mindset shifts that changed everything, why clarity matters more than complexity, the money habits that create real momentum, the biggest mistakes rural business owners make and how to avoid them, and the lessons clients, listeners, and her own team have taught Emily along the way. Whether you have been here from the beginning or you are brand new, this episode will leave you with fresh perspective, more confidence in your numbers, and a clear sense of what is possible in the next season of your business. Here is to the first 100 - and to the momentum ahead.
99. MOMENTUM: Where your money is really going
2025/11/19
Ever feel like money disappears the moment it hits your account? In this episode, we’ll break down the hidden drains on your business finances and show you how to track and understand your spending in a way that actually makes sense. No jargon. No judgement. Just simple insights to help you see where your money is going - and make sure it’s going where it should. 👉 Learn more at www.ejsbusinessservices.com 📞 Call 1300 857 263 📲 Follow @ejsbusinessservices
98. Rewrite Your Money Story – How mindset shapes your rural success
2025/10/22
In this week’s episode of Rural Money Matters, Emily shares her personal journey of rewriting her money story - and how discovering Profit First completely transformed the way she manages money, both in business and on the farm. From feeling uncertain and reactive about finances to creating structure, clarity, and confidence, Emily explains why mindset is at the heart of every profitable rural business. You’ll hear: 🌾 How your money mindset shapes your decisions and results 💰 Emily’s story of implementing Profit First and the impact it had 📈 Why she became a Certified Profit First Professional 🚜 How she’s now using Profit First on her family farm 🤍 The creation of the Rural Profit System to help others do the same This episode is a mix of practical financial insight and personal reflection - perfect for anyone ready to take control of their money, reduce stress, and create lasting rural success. 🎧 Tune in now and start rewriting your money story. 👉 Learn more at www.ejsbusinessservices.com 📞 Call 1300 857 263 📲 Follow @ejsbusinessservices
97. Farm smarter, not harder — profit, people, and purpose with Mel Kiel
2025/10/15
This week on Rural Money Matters, Emily chats with Mel Kiel, a Yeoval-based farmer, businesswoman, and KLR mentor who knows that success in agriculture isn’t about working harder - it’s about working smarter. Mel shares how building strong business systems, surrounding yourself with the right financial team, and approaching livestock trading strategically can transform your business performance and peace of mind. From lessons learned through tough seasons to the mindset shifts behind profitable cattle trading, this conversation is packed with practical insights for every rural business owner who wants to farm with more clarity, confidence, and control. 🎧 Tune in to discover how better systems, smarter decisions, and stronger support can help you build a more profitable and balanced rural business. https://au.linkedin.com/in/mel-kiel-a4b729277 https://klrmarketing.com.au/ 👉 Find out more about how our team can support your business at www.ejsbusinessservices.com or call 1300 857 263. 👉 Follow us on socials: @ejsbusinessservices
96. Meet Stacey - 20 years of accounting wisdom and a fresh chapter with EJS
2025/10/08
In the final episode of our Behind the Books series, we sit down with Stacey, the newest member of the EJS Business Services team. Stacey joined us earlier this year, bringing with her over two decades of accounting experience - including as a chartered accountant. In this conversation, she shares her career journey, what’s kept her passionate about accounting for 20 years, and why she chose to step into a new chapter with us. We also explore Stacey’s perspective on what sets successful businesses apart, the common mistakes she sees across clients, and the difference it makes when you have both a strong bookkeeper and an accountant on your side. Plus, Stacey gives us a glimpse into her life beyond the numbers, sharing the joys and lessons from her transition into this new role. If you’ve been enjoying our team series, this is the perfect closing chapter - full of wisdom, experience, and fresh insights for rural business owners. 👉 Find out more about how our team can support your business at www.ejsbusinessservices.com or call 1300 857 263. 👉 Follow us on socials: @ejsbusinessservices
95. Meet Shereena - from marketing to mastering the books
2025/10/01
This week, it’s time to meet Shereena, who has been part of the EJS Business Services team for nearly two years. After a career in marketing and events, Shereena made the leap into bookkeeping - and she hasn’t looked back. In this episode, we explore her journey of career change, the skills she’s carried across from her previous roles, and the common challenges she sees across rural businesses. Shereena shares valuable tips, fresh perspectives, and a dose of real-world experience that will inspire any business owner looking to get more clarity and confidence in their finances. 👉 Find out more about how our team can support your business at www.ejsbusinessservices.com or call 1300 857 263. 👉 Follow us on socials: @ejsbusinessservices
94. Meet Hayley - navigating change, balance, and bookkeeping with heart
2025/09/24
In this episode of Rural Money Matters, we introduce you to Hayley Howe, our client service administrator and bookkeeper. You’ll hear how Hayley brings organisation, warmth, and resilience to her role, supporting clients not just with numbers but with the structures and systems that make their businesses run smoother. Plus, we share personal insights into how she adapts, stays grounded, and finds joy in the juggle of rural life. 👉 Find out more about how our team can support your business at www.ejsbusinessservices.com or call 1300 857 263. 👉 Follow us on socials: @ejsbusinessservices
93. Meet Erin - from accounting and family business wisdom to impeccable books
2025/09/17
In this episode of Rural Money Matters, we’re pulling back the curtain on another incredible member of the EJS Business Services team - Erin. With a background in accounting and over a decade of hands-on experience running a family business, Erin brings both technical expertise and real-world understanding to her work as a bookkeeper. Known for her “impeccable books,” Erin shares how she blends accuracy with empathy, helping clients get clarity and confidence in their numbers. We chat about her journey from accounting into rural business life, the lessons she’s learned from working in family business, and the importance of setting up financial systems that truly work for you. Plus, you’ll get a glimpse into Erin’s personality and passions beyond the numbers. If you’ve ever wondered what it’s like behind the books at EJS Business Services - and how our team’s diverse backgrounds make a difference for clients - this is the episode for you. 👉 Find out more about how our team can support your business at www.ejsbusinessservices.com or call 1300 857 263. 👉 Follow us on socials: @ejsbusinessservices
92. Meet Elouise - numbers, nurture, and a touch of sparkle
2025/09/10
In this episode of Rural Money Matters, we’re pulling back the curtain on one of the incredible women behind the books here at EJS Business Services - Elouise. Elouise brings a special mix of precision, care, and a little sparkle to everything she does. From keeping the numbers accurate and on track, to nurturing client relationships and helping them feel supported, her role goes far beyond balancing accounts. We chat about: ✨ Her role at EJS and the strengths she brings to our team ✨ Memorable client stories that show why the details matter ✨ Her tips for managing finances with clarity and confidence ✨ A peek into her life outside the books – fun insights that make her who she is This conversation is about more than numbers - it’s about the people who make money management less stressful and more empowering for rural business owners. 👉 Find out more about how our team can support your business at www.ejsbusinessservices.com or call 1300 857 263. 👉 Follow us on socials: @ejsbusinessservices
91. Wealth starts in the mind - The Abundant Farmer’s approach
2025/09/03
Money in farming is never just numbers on a page - it’s emotional, seasonal, and often tied up with our identity and family legacy. That’s why I’m so excited to be joined by Hayley Grosser - The Abundant Farmer. Hayley is a farmer, mum of three boys, and rural coach who works with farmers beyond the numbers, helping them build a healthier relationship with money, unblock the flow of it in their business, and set themselves up for financial success - all from the mind down. In this episode, we talk about: 🌱 How to build a great relationship with money 🌱 Shifting from scarcity thinking to an abundant, wealth-focused mindset 🌱 Setting up the flow of money in your business and life so it supports both profit and peace If you’ve ever felt stressed about money, stuck in feast-or-famine cycles, or overwhelmed by the financial side of your farm business, this conversation is going to be a breath of fresh air. Find Hayley online: 🌐 Website: www.hayleygrosser.com 📲 Instagram & Facebook: @theabundantfarmer Work with us at EJS Business Services: 👉 www.ejsbusinessservices.com 📞 Call 1300 857 263 📲 Follow us: @ejsbusinessservices

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