Advertise on podcast: The Influence Factor by The Influencer Marketing Factory
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4.7 from
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This podcast has
139 episodes
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No
Date created
2021/09/27
Latest episode
2026/01/28
Average duration
27 min.
Release period
22 days
Description
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Check latest episodes from The Influence Factor by The Influencer Marketing Factory podcast
How Crunchyroll Builds and Scales Global Fandom Communities w/ Siobhan Sullivan
2026/01/28
In this episode of The Influence Factor, Alessandro Bogliari speaks with Siobhan Sullivan, Director of Audience Development at Crunchyroll, to discuss the evolution of anime marketing and fandom culture.
Siobhan shares how influencers, global communities, and in-person events shape today’s anime industry, while highlighting the power of co-creation and community-driven storytelling.
She also explores how Crunchyroll connects with fans worldwide and what’s next for anime in the creator economy.
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Show Notes:
(01:25) - Introduction to Siobhan Sullivan
(05:55) - Building Fandom in Anime
(08:00) - Influencer Marketing and The Creator Economy
(11:55) - In-Person Events and Community Engagement
(15:55) - Anime’s Global Audience Reach
(19:45) - The Future of Crunchyroll and Anime Marketing
Check out some of our previous episodes!
Inside Etsy’s Creator Ecosystem w/ Monty MontaltoFrom Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy ParksAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
more
How Mazda is Building Community-Led Social Media Strategies w/ Emily Rutt
2026/01/07
In this episode of The Influence Factor, host Alessandro Bogliari chats with Emily Rutt, Program Manager of Social Media Marketing at Mazda. Emily dives into Mazda’s strategic approach to launching their TikTok channel, highlighting the power of building a community-driven social ecosystem.
She breaks down the shift to the 'always-on' influencer program, shares how to identify the right creators for long-term partnerships, and explores the impact of the first-to-finish activation.
Emily also looks ahead at emerging trends in creator partnerships and social media, offering actionable insights for brands aiming to connect authentically and engage audiences in meaningful ways.
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Show Notes:
(01:05) - Introduction to Emily Rutt(06:10) - Building a Community-Driven Social Ecosystem(10:05) - The Shift to 'Always-On' Influencer Program(14:30) - Identifying the Right Creators for Long-Term Partnerships(17:15) - The First to Finish Activation and Its Impact(20:45) - Future Trends in Creator Partnerships and Social Media
Check out some of our previous episodes!
Inside Etsy’s Creator Ecosystem w/ Monty MontaltoFrom Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy ParksAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
more
Inside Etsy’s Creator Ecosystem w/ Monty Montalto
2025/12/10
In this episode of The Influence Factor, host Alessandro Bogliari chats with Dan "Monty" Montalto, Head of Global Brand Advertising, Influencer, and Social Marketing at Etsy.
They discuss the evolution of the commerce funnel, the power of creators and their stories, and Etsy’s Creator Collective and partnership approach.
The conversation also dives into long-term relationships with creators, co-creation strategies, and what’s on the horizon for 2026, offering insights into how Etsy leverages creativity and collaboration to engage communities and shape the future of commerce.
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Show Notes:
(01:02) - Introduction to Dan(03:38) - The Evolution of the Commerce Funnel(06:40) - Creators and Their Stories(08:26) - Etsy's Creator Collective and Partnerships(13:56) - Long-Term Relationships with Creators(15:15) - Co-Creation Strategies(18:58) - Future Plans for 2026
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
The New Era of Sports Engagement w/ Will Carafello (NY Mets)
2025/11/19
In this episode of The Influence Factor, host Alessandro Bogliari sits down with Will Carafello from the NY Mets to explore the transformative impact of social media on sports.
They discuss how platforms are closing the gap between fans and athletes, making it easier for athletes to create and share content while giving fans a more personal look into their lives.
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Show Notes:
(01:00) - Introduction to Will(02:25) - Will Carafello’s Journey in Sports Marketing(04:46) - Social Media Engagement Strategies(06:42) - Evolution of Athletes as Influencers(10:50) - Balancing Scheduled and Real-Time Content(14:20) - Trends and Authenticity in Content(16:10) - Collaborations with Brands and Creators(20:32) - Future of Sports Marketing and the Creator Economy
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks
2025/10/29
In this episode of The Influence Factor, host Alessandro Bogliari chats with Billy Parks about the evolution of the creator economy.
Billy shares why creators must move beyond renting audiences to build lasting, sustainable businesses. He reflects on key career lessons and the value of authenticity in brand collaborations.
The conversation also explores creator investment strategies, industry challenges, and emerging trends - like AI integration and niche market growth - shaping the future.
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Show Notes:
(00:58) - Introduction to Billy
(06:15) - Shift from Content Creation to Commerce
(08:40) - Renting vs. Owning Audiences
(13:15) - Identifying Creators to Fund
(17:25) - Ways Creators Can Use Capital
(29:20) - Future Opportunities for Creators
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
2025/10/01
In this episode of The Influence Factor, Alessandro Bogliari chats with Alexander Frolov, CEO & Co-Founder of HypeAuditor, to unpack the evolving influencer marketing landscape.
They dive into the integration of AI, the do’s and don’ts of leveraging it in the creator economy, and why authenticity remains key.
The conversation also explores the unique role of athletes as influencers, the challenges of measuring ROI, and how AI is reshaping marketing strategies and campaign success.
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Show Notes:
(01:10) - Introduction to Alexander
(04:50) - ROI in Influencer Marketing
(12:40) - AI in the Creator Economy
(20:25) - Athletes as Influencers
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
The Future of Social Commerce: Live Selling, FOMO & Creator Monetization w/ Josephine Wong
2025/09/10
In this episode of The Influence Factor, Alessandro Bogliari chats with Josephine Wong, the Chief Revenue Officer of CommentSold, discusses her passion for building products that empower entrepreneurs and the evolution of social commerce.
She highlights the importance of community engagement, the role of AI in content creation, and strategies for creators and brands to succeed in the social commerce landscape.
Josephine emphasizes the need for authenticity and human connection in marketing, as well as the significance of creating a sense of urgency and exclusivity in sales.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:02) - Introduction to Josephine
(04:02) - Evolution of Social Commerce
(06:40) - Innovative Features
(09:45) - Audience Personas
(13:30) - Psychology of Social Commerce
(15:55) - Brand Opportunities
(22:00) - Key Takeaways for Creators & Brands
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
2025/08/20
In this episode of The Influence Factor, Alessandro Bogliari chats with Jonathan Kolozsvary, Global Head of Small Business at Visa, about the evolving landscape of the creator economy, emphasizing the importance of financial tools and resources tailored for creators.
He highlights the recognition of creators as small businesses by Visa and the need for a robust financial infrastructure to support their unique challenges.
The discussion also covers insights from the Visa Creator Summit, the significance of co-creation in product development, and emerging trends.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:18) - Introduction to Jonathan
(03:02) - Creators as Small Businesses
(05:24) - Financial Tools for Creators
(07:40) - Small Business Criteria and Requirements
(09:02) - Visa Products for Growth
(11:30) - Trends in the Creator Economy
(14:25) - Visa Creator Summit Highlights
(17:00) - Core Products for Scalability
(18:55) - Next-Gen Research Insights
Check out some of our previous episodes!
Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonFrom $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
2025/07/30
In this episode of The Influence Factor, Alessandro Bogliari chats with Paige Fitzgerald, COO of Patreon, about building a creator-first internet and Patreon's role in the creator economy.
Paige discusses empowering creators to build sustainable businesses, the power of core fans, and the importance of community engagement.
She shares insights on avoiding burnout, leveraging exclusive experiences, and prioritizing mental health. The conversation also explores innovative collaborations and the future of podcasting on Patreon.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:01) - Introduction to Paige and Patreon
(05:50) - Understanding Core Fans and Community Engagement
(09:00) - Creating Meaningful Media and Experiences
(12:05) - Strategies for Creator Success on Patreon
(13:57) - Addressing Creator Burnout and Mental Health
(16:05) - Best Practices for Creators: Tools and Strategies for Success
(19:15) - Empowering Creators: Patreon’s Mission and Impact
(20:45) - The Future of Podcasting: Tools and Resources for Creators
Check out some of our previous episodes!
Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonFrom $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
Adapting Influencer Marketing for 2025 w/ Pierre-Loïc Assayag (Traackr)
2025/07/09
In this conversation, Alessandro Bogliari chats with Pierre-Loïc Assayag, CEO and founder of Traackr, discussing the evolution of influencer marketing, the challenges of pricing transparency, and the importance of adapting strategies to local markets.
They explore insights from a recent panel at SXSW, the impact of social media platform changes, and the future of influencer marketing in a rapidly evolving landscape.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:05) - Introduction to Pierre and Traackr
(02:57) - Transparency and Fairness in Creator Payments
(09:08) - Navigating Global Influencer Marketing
(10:49) - Adapting to Social Media Changes
(17:33) - Building Trust in Influencer Marketing
(19:49) - Future Predictions for Influencer Marketing
Check out some of our previous episodes!
Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
Behind HubSpot’s Creator Network w/ Alanah Joseph
2025/06/18
In this episode of The Influence Factor, Alessandro Bogliari chats with Alanah Joseph, Head of Creator Partnerships at HubSpot.
Alanah shares how creator partnerships are evolving, why community is key in podcasting, and strategies to grow and monetize a podcast.
From networking and consistent publishing to leveraging newsletters, she offers practical insights for creators and brands alike.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:15) - Introduction to Alanah
(04:00) - The Evolution of Creator Partnerships at HubSpot
(07:10) - Criteria for Selecting Podcasts in the Network
(09:35) - Building a Podcast Network Community
(12:00) - Strategies for Growing a Podcast Audience
(16:00) - Common Mistakes in Podcasting
(18:35) - Resurgence of Newsletters in B2B
(21:00) - The Importance of B2B Creators
(23:05) - Monetization Strategies for Creators
Check out some of our previous episodes!
Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
How FP Movement Builds Impact w/ Courtney Weis
2025/05/28
In this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement.
Their conversation explores the brand’s commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts within influencer marketing.
Courtney offers valuable perspectives on FP Movement’s collaborations with athletes and creators, highlights the power of storytelling in brand marketing, and provides a preview of the brand’s upcoming campaigns and activations.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:15) - Introduction to Courtney and FP Movement
(02:35) - Mission and Achievements
(06:05) - Influencer Marketing Strategy and Athlete Collaborations
(08:40) - Types of Creators
(12:00) - Affiliate Tools and Programs
(16:02) - The Evolution of Athlete Storytelling
(20:15) - Activations and Community Engagement
Check out some of our previous episodes!
Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
2025/05/07
In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US.
Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald’s anime collaboration.
She also explores the evolving role of influencers, live streaming, and how authenticity and community-building are shaping the future of marketing.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(00:50) - Introduction to Jennifer and Her Role at McDonald’s
(06:10) - Embracing Creative Bravery in Marketing
(10:00) - Engaging Fans Through Fan Truths
(15:20) - Innovative Campaigns: The Anime Collaboration
(20:40) - Leveraging Influencers and Live Streaming
(25:00) - Final Advice for Marketers
Check out some of our previous episodes!
Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
2025/04/23
In this episode of The Influence Factor, Alessandro Bogliari chats with Olivia Owens, Creator Partnerships and Business Development Lead at Teachable.
Olivia shares her mission to empower creators through community, the launch of the 9 to 5 Quitters Club, and effective monetization strategies.
She dives into Teachable’s latest report on B2B creators, exploring how they build predictable income and the growing value of authentic storytelling in today’s digital world.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:51) - Introduction to Olivia
(04:00) - The 9 to 5 Quitters Club
(10:15) - Exploring Monetization Strategies
(14:55) - Brand Deals and Long-Term Partnerships
(18:00) - Growth Strategies for B2B Creators
(20:55) - Insights from Teachable's B2B Creator Report
Check out some of our previous episodes!
Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezRetaining Influence w/ Conor Begley (CreatorIQ)From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)
2025/04/09
In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy.
They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better collaborate with creators.
Jamie also shares insights on B2B influencer strategies, the problem with vanity metrics, and why creativity and feedback are key to impactful campaigns.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:34) - Introduction to Creator Vision and Jamie(02:11) - Evolution of Digital Marketing and Personal Achievements(05:15) - The Challenge of Authenticity in the Creator Economy(07:25) - Building Trust Over Authenticity(09:50) - Owning Content and Diversifying Platforms(14:46) - Innovative B2B Marketing Strategies(19:20) - Opportunities for Brands in Influencer Marketing(23:40) - Listening to the Audience: The Power of Comments(27:20) - The Evolving Role of Consumers(32:00) - Moving Beyond Vanity Metrics(36:15) - Orchestrating Successful Campaigns
Check out some of our previous episodes!
The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezRetaining Influence w/ Conor Begley (CreatorIQ)From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
more
Podcast reviews
Read The Influence Factor by The Influencer Marketing Factory podcast reviews
azayla r
2024/07/23
Amazing!!!
Astonishing podcast with very informational advice that can not only transform your life but your mindset as well. Definitely recommend taking the tim...
more
Rafaelgamboa7
2024/07/23
Incredible Podcast
Excellent to listen to on the way to work, on different topics and quite enjoyable, recommended!
bbygirla10
2024/07/11
Such an amazing and informative podcast
This podcast helped me a lot! I’ve learned so much on how to grow as a influencer! Definitely going to recommend this to other friends. I like how the...
more
Ravinrhodes
2024/07/19
Best Podcast to Build Your Following
Love this podcast and how easy they make it to build your following! Definitely listening to every episode from here on out!
Deniseburgos
2024/07/11
SO INFORMATIVE
So informative ! A great podcast to listen to.
nsosdadpodcast
2024/07/10
Interesting and informative
This podcast is interesting and informative. The host different panel guest to talk about the last this about marketing.
Caduce07
2024/07/10
Insightful and well researched
You got to listen to this podcast and absorb insight from the host and guests they bring on. Thank you for providing awesome and informative content!
Nubian Lyaness
2024/07/08
Amazing and applicable content👍
Easy to listen to, all episodes are very short. In addition they are jam packed with information and tips. If you are interested in marketing, add thi...
more
ArlieLP
2023/10/09
Consider me influenced 🔥
So grateful for this resource! Alessandro consistently facilitates conversations on the topics that are most pressing to the creator space. So many go...
more
Mayfit1
2023/07/17
Awesome Content
Been following for awhile. Keep up the good work. Looking forward to more content.
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