Advertise on podcast: The Influence Factor by The Influencer Marketing Factory
Rating
4.7from
This podcast has
148 episodes
Language
EnglishPublisher
The Influencer Marketing FactoryExplicit
No
Date created
2021/09/27
Latest episode
2026/10/13
Average duration
27 min.
Release period
27 days
Description
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Check latest episodes from The Influence Factor by The Influencer Marketing Factory podcast
The Future of Travel Content: Creators, Curation & Community w/ Deepa Lakshmin (Lonely Planet)
2026/10/13
In this episode of The Influence Factor, Alessandro Bogliari chats with Deepa Lakshmin, Head of Social Media and Video at Lonely Planet, to explore how travel content creation has evolved, why long-term creator partnerships matter, and what the future of travel inspiration looks like in the digital age.
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Show Notes:
(01:17) Introduction to Deepa and Lonely Planet
(03:07) Long-Term Collaborations in Influencer Marketing
(04:55) Lonely Planet Correspondent Network: Concept and Implementation
(08:16) Identifying Storytellers and Content Creators in Travel
(11:15) Offline to Online Travel Experience
(15:00) The Future of Travel Inspiration and Content
(20:11) Working with Tourism Boards and Brand Partnerships
Check out some of our previous episodes!
How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny FarrisFiverr’s Shift to Performance-Based Marketing w/ Omer DahanHow Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin TormeyHow SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Liquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Why Brands Need to Humanize Marketing in the Age of AI w/ Jose “Pepe” Gorbea (Hyperquake)
2026/09/23
In this episode of The Influence Factor, Alessandro Bogliari chats with Jose “Pepe” Gorbea, VP of International Growth at Hyperquake, to discuss humanizing brands in the era of AI.
Pepe explores the power of co-creation, building trust through influencer partnerships, and how storytelling, purpose, and authentic connections can help brands create meaningful relationships with their audiences.
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Show Notes:
(00:45) Introduction to Pepe
(02:35) Humanizing brands in the era of AI
(06:30) Building trust with storytelling
(10:00) The role of community and purpose in brand growth
(14:25) Framework for effective marketing and storytelling
(17:10) Metrics that truly matter for business growth
(20:10) Importance of human-centered experiences
(23:45) Future of marketing
Check out some of our previous episodes!
Fiverr’s Shift to Performance-Based Marketing w/ Omer DahanHow Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin TormeyHow SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Liquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny Farris
2026/09/02
In this episode of The Influence Factor, Alessandro Bogliari chats with Danny Farris, Senior Director of Content for the San Francisco 49ers, to explore how NFL teams use social media, storytelling, and fan engagement to strengthen their brands and connect with audiences.
Danny shares key marketing moments, effective content strategies, and his perspective on the trends shaping the future of sports marketing.
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Show Notes:
(01:16) Introduction to Danny Farris
(04:37) Marketing Moments and Fan Engagement Strategies
(07:56) Impact of Social Media on Player Connection
(09:18) Content Trends and Audience Engagement
(11:34) Balancing a Legacy Brand and Innovation
(14:34) The Evolution of Schedule Release Strategies
(19:44) Future Opportunities in Sports Marketing
Check out some of our previous episodes!
Fiverr’s Shift to Performance-Based Marketing w/ Omer DahanHow Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin TormeyHow SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan
2026/06/24
In this episode of The Influence Factor, Alessandro Bogliari chats with Omer Dahan, Head of Affiliates, Partnerships, and Influencers at Fiverr, to discuss the evolution of the creator economy, the changing landscape of influencer marketing, and the growing shift toward performance-driven partnerships.
Omer shares how Fiverr is expanding beyond traditional freelance services, enhancing measurement and attribution capabilities, and creating stronger alignment across marketing channels to drive growth.
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Show Notes:(01:35) Introduction to Omer Dahan and Fiverr
(04:52) The Evolution of Affiliate Marketing
(10:38) Performance-Driven Strategies in Influencer Marketing
(15:03) Evaluating Creators on Metrics and Authenticity
(18:50) Integrating Marketing Efforts Across Departments
(23:04) Innovations in Tracking and Attribution
Check out some of our previous episodes!
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
2026/06/03
In this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of personalized marketing.
Kristin shares practical insights on connecting with today’s travelers, balancing brand consistency with creative innovation, and staying competitive in an increasingly dynamic digital landscape.
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Show Notes:
(01:10) From Wendy's to TripAdvisor: Building Challenger Brands
(02:24) Why Travel Search Is No Longer About Keywords
(04:25) Creators & the Future of Travel Discovery
(10:54) AI Search, Social Platforms & Consumer Attention
(14:33) The New Rules of Brand Storytelling
(16:15) Winning Gen Z Without Alienating Other Generations
(22:05) What Makes Creator Partnerships Actually Work
(26:26) The Biggest Marketing Opportunities Ahead
Check out some of our previous episodes!
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)
2026/05/13
In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors.
The conversation explores strategies for effective collaboration, long-term partnerships, and innovative marketing formats.
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Show Notes:
(01:32) Introduction to Kirby
(03:35) Co-Creation and Collaboration with Influencers
(05:10) Balancing Brand Guidelines and Creator Authenticity
(10:50) Experiential Marketing and Brand Ambassador Trips
(15:38) Managing Campaigns and Metrics Effectively
(17:50) Integrating Influencer Marketing into Broader Strategies
(19:03) Future Trends in Influencer Marketing
(21:02) Building Community IRL
Check out some of our previous episodes!
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
2026/04/22
In this episode of The Influence Factor, Alessandro Bogliari speaks with Lisa Zlotnick, Head of Brand PR, US Marketing at Shein, about her experience in brand transformation and the growing importance of creator partnerships.
She shares why brands need to move beyond transactional relationships with creators and focus on more authentic collaborations that reflect cultural relevance and integrity.
The conversation also explores how brands can better engage Gen Z through community-driven initiatives like campus ambassador programs, and why creators are increasingly becoming involved in product development - shifting their role from simple amplification to true authorship.
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Show Notes:
(01:05) Introduction to Lisa
(06:15) The Evolution of Creator Partnerships
(09:15) Balancing Authenticity and Scale
(11:48) Cultural Relevance and Collaboration
(15:27) Engaging with Gen Z and Campus Ambassadors
(19:30) The Shift to Authorship in Creator Marketing
(22:40) Future of Brand-Creator Partnerships
Check out some of our previous episodes!
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
2026/04/01
In this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community engagement.
He discusses his mission to amplify employee ideas, the challenges of navigating customer feedback, and the balance between brand identity and current trends. Robin emphasizes the significance of user-generated content and the need to adapt to various social media platforms while considering the future of long-form content.
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Show Notes:
(01:20) Introduction to Robin Ross
(03:07) Robin's Mission, Achievements, and Purpose
(06:58) The Emergence of Social Media at Costco
(11:11) Navigating Customer Feedback and Engagement
(14:34) The Balance of Brand Identity and Trends
(17:10) Content Strategy: UGC and Employee Contributions
(18:40) Adapting to Different Social Media Platforms
(21:15) The Future of Long-Form Content
(24:05) Conclusion and Future Insights
Check out some of our previous episodes!
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
2026/03/04
In this episode of The Influence Factor, Alessandro Bogliari chats with Sarah Grosz, Head of Influencer Strategy at Allbirds, to explore the world of affiliate marketing and creator communities.
Sarah shares her approach to building scalable influencer strategies, offers key do’s and don’ts for brands, and highlights the importance of balancing performance goals with creator autonomy.
She also dives into affiliate incentive strategies, selecting the right influencers, and navigating evolving consumer expectations in today’s digital landscape.
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Show Notes:
(01:05) - Introduction to Sarah
(03:45) - Do's and Don'ts in Affiliate Creator Communities
(09:22) - Balancing Performance and Creator Autonomy
(11:18) - Incentive Strategies for Affiliate Engagement
(18:00) - Selecting the Right Influencers for Your Brand
(21:30) - Adapting to Consumer Expectations in Influencer Marketing
Check out some of our previous episodes!
Inside Etsy’s Creator Ecosystem w/ Monty MontaltoFrom Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy ParksAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)
2026/02/18
In this episode of The Influence Factor, Alessandro Bogliari chats with Alessandra Catanese, CEO of Smosh, to discuss the brand’s evolution from a single website to a major force in the creator economy. She shares Smosh’s mission to create comedy rooted in friendship, reflects on milestone achievements - including Guinness World Records and awards - and highlights the power of community in shaping content.
Alessandra also explores the merging of traditional and digital media, how Smosh is investing in premium content, and how she balances creative freedom with business strategy to keep the brand relevant in a fast-moving industry.
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Show Notes:
(00:56) - Introduction to Smosh and Alessandra
(06:23) - Celebrating 20 Years of Smosh
(08:27) - Evolution of Digital Entertainment
(10:12) - The Merging of Traditional and Digital Media
(13:35) - Engaging with Audience Feedback
(21:26) - A Day in the Life of a CEO at Smosh
Check out some of our previous episodes!
Inside Etsy’s Creator Ecosystem w/ Monty MontaltoFrom Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy ParksAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
How Mazda is Building Community-Led Social Media Strategies w/ Emily Rutt
2026/01/07
In this episode of The Influence Factor, host Alessandro Bogliari chats with Emily Rutt, Program Manager of Social Media Marketing at Mazda. Emily dives into Mazda’s strategic approach to launching their TikTok channel, highlighting the power of building a community-driven social ecosystem.
She breaks down the shift to the 'always-on' influencer program, shares how to identify the right creators for long-term partnerships, and explores the impact of the first-to-finish activation.
Emily also looks ahead at emerging trends in creator partnerships and social media, offering actionable insights for brands aiming to connect authentically and engage audiences in meaningful ways.
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Show Notes:
(01:05) - Introduction to Emily Rutt(06:10) - Building a Community-Driven Social Ecosystem(10:05) - The Shift to 'Always-On' Influencer Program(14:30) - Identifying the Right Creators for Long-Term Partnerships(17:15) - The First to Finish Activation and Its Impact(20:45) - Future Trends in Creator Partnerships and Social Media
Check out some of our previous episodes!
Inside Etsy’s Creator Ecosystem w/ Monty MontaltoFrom Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy ParksAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Inside Etsy’s Creator Ecosystem w/ Monty Montalto
2025/12/10
In this episode of The Influence Factor, host Alessandro Bogliari chats with Dan "Monty" Montalto, Head of Global Brand Advertising, Influencer, and Social Marketing at Etsy.
They discuss the evolution of the commerce funnel, the power of creators and their stories, and Etsy’s Creator Collective and partnership approach.
The conversation also dives into long-term relationships with creators, co-creation strategies, and what’s on the horizon for 2026, offering insights into how Etsy leverages creativity and collaboration to engage communities and shape the future of commerce.
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Show Notes:
(01:02) - Introduction to Dan(03:38) - The Evolution of the Commerce Funnel(06:40) - Creators and Their Stories(08:26) - Etsy's Creator Collective and Partnerships(13:56) - Long-Term Relationships with Creators(15:15) - Co-Creation Strategies(18:58) - Future Plans for 2026
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
The New Era of Sports Engagement w/ Will Carafello (NY Mets)
2025/11/19
In this episode of The Influence Factor, host Alessandro Bogliari sits down with Will Carafello from the NY Mets to explore the transformative impact of social media on sports.
They discuss how platforms are closing the gap between fans and athletes, making it easier for athletes to create and share content while giving fans a more personal look into their lives.
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Show Notes:
(01:00) - Introduction to Will(02:25) - Will Carafello’s Journey in Sports Marketing(04:46) - Social Media Engagement Strategies(06:42) - Evolution of Athletes as Influencers(10:50) - Balancing Scheduled and Real-Time Content(14:20) - Trends and Authenticity in Content(16:10) - Collaborations with Brands and Creators(20:32) - Future of Sports Marketing and the Creator Economy
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks
2025/10/29
In this episode of The Influence Factor, host Alessandro Bogliari chats with Billy Parks about the evolution of the creator economy.
Billy shares why creators must move beyond renting audiences to build lasting, sustainable businesses. He reflects on key career lessons and the value of authenticity in brand collaborations.
The conversation also explores creator investment strategies, industry challenges, and emerging trends - like AI integration and niche market growth - shaping the future.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(00:58) - Introduction to Billy
(06:15) - Shift from Content Creation to Commerce
(08:40) - Renting vs. Owning Audiences
(13:15) - Identifying Creators to Fund
(17:25) - Ways Creators Can Use Capital
(29:20) - Future Opportunities for Creators
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
2025/10/01
In this episode of The Influence Factor, Alessandro Bogliari chats with Alexander Frolov, CEO & Co-Founder of HypeAuditor, to unpack the evolving influencer marketing landscape.
They dive into the integration of AI, the do’s and don’ts of leveraging it in the creator economy, and why authenticity remains key.
The conversation also explores the unique role of athletes as influencers, the challenges of measuring ROI, and how AI is reshaping marketing strategies and campaign success.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:10) - Introduction to Alexander
(04:50) - ROI in Influencer Marketing
(12:40) - AI in the Creator Economy
(20:25) - Athletes as Influencers
Check out some of our previous episodes!
How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Podcast reviews
Read The Influence Factor by The Influencer Marketing Factory podcast reviews
azayla r 2024/07/23
Amazing!!!
Astonishing podcast with very informational advice that can not only transform your life but your mindset as well. Definitely recommend taking the tim...
Rafaelgamboa7 2024/07/23
Incredible Podcast
Excellent to listen to on the way to work, on different topics and quite enjoyable, recommended!
Ravinrhodes 2024/07/19
Best Podcast to Build Your Following
Love this podcast and how easy they make it to build your following! Definitely listening to every episode from here on out!
bbygirla10 2024/07/11
Such an amazing and informative podcast
This podcast helped me a lot! I’ve learned so much on how to grow as a influencer! Definitely going to recommend this to other friends. I like how the...
Deniseburgos 2024/07/11
SO INFORMATIVE
So informative ! A great podcast to listen to.
nsosdadpodcast 2024/07/10
Interesting and informative
This podcast is interesting and informative. The host different panel guest to talk about the last this about marketing.
Caduce07 2024/07/10
Insightful and well researched
You got to listen to this podcast and absorb insight from the host and guests they bring on. Thank you for providing awesome and informative content!
Nubian Lyaness 2024/07/08
Amazing and applicable content👍
Easy to listen to, all episodes are very short. In addition they are jam packed with information and tips. If you are interested in marketing, add thi...
ArlieLP 2023/10/09
Consider me influenced 🔥
So grateful for this resource! Alessandro consistently facilitates conversations on the topics that are most pressing to the creator space. So many go...
Mayfit1 2023/07/17
Awesome Content
Been following for awhile. Keep up the good work. Looking forward to more content.
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