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We're excited to introduce you to Jesse Green, Founder and Creative Director at Handcar - a creative agency based in Detroit, MI. In this episode, Jesse chats through some of the creative projects he and his team have been a part of, the importance of excellent design and how it inspires creative content, and the impact of storytelling in a brand's marketing strategy. About Jesse Green, in his own words: [I'm] a longstanding creative entrepreneur and lover of brands + human connection. I quit my last job at age 16 and never looked back. 13 years were spent as a wedding + commercial photographer (with some Airbnb design + management, a Photo Booth company built and acquired somewhere in there, and the launch of my wife's interior design business somewhere in there too). Plenty of editorial features, loads of travel, hundreds of thousands of images later; it lead me to now. In 2019, on a whim of a client opportunity that was bigger than I could be alone; Handcar was born (though it didn't have a name for another 8 months) in an old car wash-turned-studio on the east side of Detroit. Since inception, we've continually pushed the limits of what we should do versus what we could do. Diving in head first rather than dipping our toes in the water; we've created a space for innovative ideas to flourish, experimentation, strategic thinking, and the magic that is team-wide collaboration. We've had the pleasure of partnering with brands like Chaco Footwear, Smartwool, Madcap Coffee, Valentino, Chewy.com, Cat Footwear, Wolverine Boots, Pet Supplies Plus, and more. As Founder + Creative Director, I work daily to be a connection point between our amazing clients, our stellar creative team, and the hard-hitting strategy that our brand/account team dreams up together. Outside the studio, I'm just your run-of-the-mill proud husband and father of three. Travel, Northern Michigan, old cars, and building in the best city in the world (Detroit); it's all I need. Follow Jesse on Social: Instagram | LinkedIn Check out Handcar: Instagram | handcar.co ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Cassie and Erica catch up with Izzy Yellin, Content Manager at one of our favorite CPG soda brands - OLIPOP. In this episode, Izzy walks us through her day to day tasks in content strategy and creation, gives us a behind the scenes peek at her favorite OLIPOP projects, and explains how the OLIPOP team utilizes social media content to foster a community with their consumers. She also shares her best advice for marketing teams looking to elevate their content, find interesting ways to join the conversations already happening online, and show up in unexpected places to create memorable brand moments. Here's a peek at what we cover in this episode: [00:04:16] - Izzy shares her background in marketing, from running the social media channels and influencer community for Wilde Chips to meeting her current boss at an industry event (ExpoWest) and transitioning onto the OLIPOP team. She also walks us through what her day to day looks like as OLIPOP's Content Manager and the marketing channels they're focused on as a team. [00:09:33] - Izzy explains how she and her team stay organized with content strategy and creation and gives us the inside scoop on some of her favorite projects she's worked on at OLIPOP. [00:12:48] - Izzy dives into the OLIPOP team's content strategy and how they're speaking to consumers on social. We chat briefly through their recent campaign with Camila Cabello, noting the impact of meaningful storytelling anchored in sharing a beverage with a friend. Izzy also shares how OLIPOP is constantly staying a step ahead of current trends and brainstorming ways to naturally incorporate the brand into conversations already happening online. [00:16:42] - Izzy shares her best advice for elevating your brand's content strategy and reveals the tools she uses to monitor, measure, and analyze the success of OLIPOP's content. She also shares some valuable advice for younger professionals looking to grow into a content or social role. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Izzy's episode: Creating Fresh and Innovative Social-First Content | Jacynth Rodriguez of Our Place Getting Silly on Social Media | Jack Hailey of Chili's Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠ Check out OLIPOP on Social: Instagram | TikTok | Threads | X (Twitter) | LinkedIn Connect with Izzy on LinkedIn Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠ This podcast is an MHH Media production.

We're excited to introduce you to Les Alfred, Podcast Host and Founder of Balanced Black Girl. In this episode, Les chats through her journey toward creating content full time, the lessons learned from her 9-5 that she took with her into her business, and how she's seen incredible growth through building an online community and serving that community well. About Balanced Black Girl: Balanced Black Girl is a top-rated wellness podcast and online community. Since its launch in 2018, Balanced Black Girl has amassed over 10 million downloads and is a top-20 show on Apple Podcasts Health & Wellness charts. Les' Free Notion Template ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Les: Instagram | TikTok Check out Balanced Black Girl: Instagram | Spotify | YouTube | Apple Podcasts Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Erica sits down with Karen Danudjaja, Co-Founder and CEO of Blume - a wellness brand creating daily rituals to indulge in. In this episode, Karen shares the inspiring story behind Blume's mission, the importance of test and learn tactics in digital marketing, effective email campaign strategies, community driven business approaches, and her favorite Blume blends for the young professional lifestyle. Tune in to discover how Blume is revolutionizing wellness one latte at a time, and using digital marketing to amplify their mission. Here's a peek at what we cover in this episode: [00:02:49] - Karen shares her background in real estate finance and project management, and explains how her exposure to and love for coffee culture led her to create coffee alternatives and wellness blends that are now in stores like Target across the US & Canada. [00:06:05] - Karen dives into some of her team's digital marketing test and learn tactics, and uncovers how the small business marketing industry has shifted back from favoring e-commerce and digital conversion to focusing on building community and maximizing retention. She also explains how the team at Blume has honed in on their omnichannel efforts by sticking to strategic focuses and analyzing post mortem data. [00:09:58] - Karen walks through the key elements of an effective email marketing campaign and explains how using email as an education platform is an integral part of a wholistic marketing mix. She also encourages small businesses to maximize their results by creating email campaigns "built for skimmers" with consistent messages across all channels that tie to your brand's core values. [00:14:00] - Karen shares how she and the team at Blume are consistently developing quarterly interactions to encourage community with their brand fans - like their current "gentle challenge," 21 Kind (inspired by the popular 75 Hard), that garnered 700 sign ups on day one. She also outlines her recent mindset shift from conversion-focused marketing to investing enough time prospecting, fostering, and educating her consumers. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Karen's episode: Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach Marketing a New Category | Brianda Gonzalez of The New Bar Proof that Authenticity Drives Brand Success | Lisa Mastela of Bumpin Blends Telling a Cohesive Brand Story | Melissa Santell of FoodxFeels ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠ Check out Blume: itsblume.com (If you're a first time customer, use code Karen25 at checkout for 25% off!) | Instagram | TikTok | Facebook | Store Locator Connect with Karen on LinkedIn Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠

We're excited to introduce you to Ashley Menzies Babatunde, a lawyer turned podcaster humanizing success with a real-time approach. In this episode, Ashley shares how failing the California bar exam at first propelled her into a journey of storytelling and creativity, and how you can navigate career shifts as you grow and develop as a person. Ashley Menzies Babatunde's Bio: Ashley Menzies Babatunde is a multi-passionate lawyer, storyteller, and podcast creator who cares deeply about centering our humanity in both our lives and careers. She is the host, creator, and producer of No Straight Path, a podcast in the HubSpot Podcast Network aimed at exploring the human stories behind success. She believes in the power of storytelling because it allows people to connect with one another, inspire each other, and build empathy. Ashley graduated from Harvard Law School and received her B.A. in political science from Stanford University. She is also an LA-native with Black American and Guyanese roots, and she enjoys a good memoir, quality time with her husband and loved ones, and embracing her Guyanese culture through Soca dance. ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Ashley: LinkedIn | Instagram Check out No Straight Path: ashleymenzies.com | Podcast | Instagram Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠Threads⁠⁠⁠ | ⁠Twitter⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠ This podcast is an MHH Media production. ⁠Learn more about MHH Media!⁠ ⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Erica and Cassie chat with Michael Kaye, Director of Brand and Communications at Match Group's ARCHER and OkCupid. In this episode, Michael outlines how each brand is breathing new life into the online dating space and standing out to younger Millennial and Gen Z daters by staying timely and culturally relevant. We also talk through the fact that today’s consumers are CRAVING personalization and real life connection with the brands they know and love (yes, including and especially dating apps!), and Michael shares 5 strategy essentials to keep in mind during your brand's first 100 days - a callback to his experience launching ARCHER. Here's a peek at what we cover in this episode: [00:03:41] - Michael shares a peek into his background in brand and communications, spending 5 years agency side before a cold message from OkCupid's former CMO led to his involvement with the company. [00:06:45] - Michael explains how OkCupid and ARCHER are breathing new life into the online dating space and standing out to younger Millennial and Gen Z daters by staying timely and culturally relevant in a crowded market. He also reveals how listening to the dating community's pain points and gathering data helps his team at Match Group create marketing campaigns, and how he's seen consumer behavior highly favor personalization and real life connection. [00:13:18] - Michael gives us a glimpse at some of the fun campaigns he's been a part of at Match Group, and explains how brands can tap into timely holidays to execute creative partnerships. We also chat through how to make sure a partnership and/or collaboration feels seamless and intentional. [00:20:39] - Michael shares a few tips from an article he wrote for PR Week: 5 strategy essentials to keep in mind during your brand's first 100 days, including the advice to meet your consumer where they are...literally. He then touches on his nonprofit work and how he's continually inspired by the classes he teaches at NYU and UMass Amherst. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Michael's episode: How to Make Meaningful IRL Connections with Your Consumer | Aly Tatnall of Coffee 'n Clothes Brand Communications 101 | Kate Haldy of Anthropologie Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠ Check out OkCupid: Instagram | TikTok Check out Archer: Instagram | TikTok Connect with Michael: Instagram | LinkedIn Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠ | ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠Learn more about MHH Media!⁠⁠⁠ ⁠⁠⁠Interested in

We're excited to introduce you to Katie Fawkes, Director of Marketing at Ecamm Network. In this episode, Katie dives into the impact you and/or your brand can have on your audience by tapping into live video. Katie Fawkes' Bio: Katie Fawkes is the Director of Marketing at Ecamm Network where she gets to work alongside some of the most amazing live streamers, podcasters, and content creators out there, helping them reach their goals and grow their business through video and live streaming. In addition to heading up Ecamm’s Marketing team, Katie is also the co-host of the video podcast, The Flow. ____ Listen to our panel episode on Live Video with Lou Mongello of WDW radio and Jeff Sieh of Social Media News Live! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Connect with Katie on LinkedIn⁠ Learn more about Ecamm Network: ⁠ecamm.live | YouTube | Instagram | Community Facebook Group | Discord Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠Threads⁠⁠ | Twitter | ⁠⁠TikTok⁠⁠ | ⁠⁠Facebook⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠Download our Marketing Happy Hour Starter Kit This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Erica and Cassie are bringing you along with us in the journey of launching our own media company, MHH Media. Currently in its "soft launch" stage, we recently debuted our newest podcast under the MHH Media umbrella - The Social Media Diaries Podcast - and in this episode we're sharing a behind the scenes look at where we're headed and how you can join in on the fun, starting with our Podcast Launch Strategy Guide. Here's a peek at what we cover in this episode: [00:03:35] - Erica and Cassie introduce the vision for MHH Media and explain where we're headed...learn why we love podcasting as a content medium and how the podcast industry is expected to grow in 2024. [00:14:10] - Learn more about our Podcast Launch Strategy Guide, an interactive resource from MHH Media that takes you through the 5 key steps from initial idea to the launch and execution of your own podcast. [00:18:50] - Hear from The Social Media Diaries co-hosts Karly Thompson and Kyrsten Schlyer on how the Podcast Launch Strategy Guide allowed them to easily step into their podcasting journey. Then, hear from Lindsey Habenicht, Founder and CEO of Good Press, as she explains how the Podcast Launch Strategy Guide has changed the game in navigating her podcast's pre-launch phase. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Mentioned in this episode: ⁠Grab your Podcast Strategy Launch Guide here!⁠ Learn more about MHH Media Listen in to MHH Media's newest podcast: The Social Media Diaries Follow along with Good Press: goodpress.io | Instagram ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠Threads⁠⁠⁠ | ⁠Twitter⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠ This podcast is an MHH Media production. ⁠Learn more about MHH Media!⁠ ⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

We're excited to introduce you to Matthew Kantner, Marketing and Creative Talent Director at Creative People, in charge of hiring talent across Brand, Growth, Creative, Design, Social, Product Marketing & more for venture-backed startups and public companies. About Creative People: Our mission is to humanize the recruitment experience for both candidates and clients. We eliminate the transactional nature and perception of a recruiter by creating authentic relationships led through integrity and empathy.We are committed to making candidates feel supported, prepared, and confident to be their best selves. We want clients to know they have a trusted and embedded partner who represents their brand, just like we represent c/p.By being human, experts, and very extra, we are here to change the way the recruitment experience works for everyone involved. Creative People's brand clients include Sweetgreen, Seed Health, Warby Parker, Our Place, ClassPass, and more. ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠ ⁠⁠⁠Connect with Matt on LinkedIn Check out Creative People: LinkedIn | creativepeopleinc.com Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Erica and Cassie are joined by Jacynth Serrano Rodriguez, Content Manager at Our Place, a lifestyle brand known for their viral Always Pan and incredible partnerships with celebrities and creators like Selena Gomez. In this episode, Jacynth shares her day to day responsibilities in content marketing and how she and her team come up with fresh and innovative content ideas, using online stories of home cooking to bring people together. Here's a peek at what we cover in this episode: [00:03:21] - Jacynth walks us through her background in social - starting first as a hobby during high school (posting on Tumblr!), then working on micro influencer campaigns on Instagram and YouTube building relationships with brands that eventually led to her full time role at Our Place. She also gives us a peek at her daily tasks in producing content for the brand from ideation to execution, like updating their content calendar, sourcing UGC, writing social strategies for new launches or upcoming brand moments, producing and editing social-first concepts, and more. [00:07:21] - Jacynth reveals how she continually stays inspired by consuming content from brands outside of Our Place's industry. [00:18:03] - Jacynth shares her love for the Notion platform and gives us her best advice for creating content that converts. She also explains how she grew to understand analytics and data better throughout her time working even though she started her marketing journey on the more creative side (and how you can, too!). Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Jacynth's episode: Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keep up with Jacynth: TikTok | Instagram | LinkedIn Check out Our Place: fromourplace.com | Instagram | TikTok Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Threads⁠⁠⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ | ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠ This podcast is an MHH Media production. ⁠⁠Learn more about MHH Media!⁠⁠ ⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

We're excited to introduce you to Lindsey Habenicht, founder and CEO of Good Press - a brand new PR agency delivering dynamic, creative, and meaningful public relations strategies to get you good press for your good work. Lindsey Habenicht's bio: A forward-thinking PR professional, speaker, and certified life and success coach, Lindsey founded Good Press with a unique vision: to combine the heart and hustle of a grassroots non-profit with the intensity and action of a political campaign. We’re on a mission to completely shift the scope of marketing by telling stories that help business leaders, influencers, and aspiring changemakers (like you!) elevate their impact and do good, for good. Lindsey holds a graduate certificate in storytelling and content marketing from the University of Washington, a Master’s in public relations from Georgetown University, and a professional portfolio ranging from supporting the marketing efforts of small business to executing campaign work in the nation’s capital. ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠ ⁠⁠Connect with Lindsey: Instagram | LinkedIn Check out Good Press: goodpress.io | Instagram | LinkedInConnect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠Threads⁠⁠⁠ | ⁠Twitter⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠ This podcast is an MHH Media production. ⁠Learn more about MHH Media!⁠ ⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Erica and Cassie chat with Shannon Powers, North America Marketing Strategic Projects & Initiatives Lead at Hewlett Packard Enterprise. In this episode, Shannon uncovers how to foster a symbiotic relationship between sales and marketing, shares how employee personal brands can benefit an employer, and lets us in on the secrets to finding (and keeping) a great career mentor.  Here's a peek at what we cover in this episode: [00:04:19] - Shannon shares a look at her background in sales and how she's able to leverage that sales experience in a marketing role. She also gives us a peek into her day to day cultivating relationships with customers, collaborating internally, planning demand generation activities and customer facing events, and some of the most rewarding projects she's working on. [00:12:47] - Shannon explains why it's important to have a great relationship between sales and marketing and how to foster that relationship by engaging with sellers on a 1-on-1 basis to achieve shared objectives. [00:18:03] - Shannon walks us through her goals in crafting a personal brand for herself, and how employee personal brands can truly be beneficial to employers. [00:23:15] - Shannon gives us her top mentorship tips for connecting with the right mentor match, and how to have constructive and thoughtful mentor-mentee conversations. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Shannon's episode: How to Find a Mentor | Matthew Miller of Orlando Informer Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero The Importance of Efficient Processes | Business Consultant Chelsea Brinkley ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Shannon on LinkedIn Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠Threads⁠⁠⁠ | ⁠Twitter⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠ This podcast is an MHH Media production. ⁠Learn more about MHH Media!⁠ ⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support