Advertise on podcast: RevOps Champions

In this episode of RevOps Champions, host Brendon Dennewill talks with Hayden Stafford, President and Chief Revenue Officer at Seismic. Drawing on 25+years leading go-to market teams at Microsoft, Salesforce, IBM, and Pegasystems, Hayden explains why modern growth depends on a "well-plumbed" revenue system, where sales, success, support, partners, and service operate as one connected engine.  Hayden reframes enablement as the strategic translation layer that turns boardroom strategy into frontline execution with the right context, content, and coaching inside the flow of work. The conversation also tackles market downturn readiness, the CFO/CRO tension, and the importance of leading indicators, and a pragmatic view of AI adoption.  What You'll Learn How revenue strategy and revenue systems work together to drive resultsWhy enablement is a cross-functional translation layer, not just trainingWhat it means for RevOps to move from reporting outcomes to surfacing signalsWhere AI delivers the most value when embedded in daily workflowsThe first alignment levers CROs should focus onHow to recognize when AI adoption stalls before impact shows upResources Mentioned SeismicSatya Nadella Microsoft Dynamics 365 Salesforce AgentforceMicrosoft CopilotIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, host Brendon Dennewill talks with Jennifer Zick, CEO of Authentic and creator of the Authentic Growth Marketing Operating System. With 25+ years in B2B marketing across startups, PE-backed companies, and global organizations, Jennifer unpacks the predictable pattern she’s seen as companies scale: founder-led, sales-driven growth eventually leaves behind a trail of “random acts of marketing.” Jennifer explains the “little marketing vs. big marketing” shift, where marketing stops being a sidecar to sales and becomes a strategic, leadership-aligned growth discipline across the full customer lifecycle. The conversation covers why marketing often lacks the right seat in the organization chart, how RevOps becomes the glue for execution and measurement, and why fractional leadership is evolving into a long-term operating model, especially as AI improves tactical efficiency without replacing executive judgment. This episode is essential listening for CEOs, revenue leaders, CMOs, and RevOps professionals who want more predictable growth, clearer ROI, and a scalable marketing system that supports acquisition, retention, and valuation over time.  What You’ll Learn The growth lifecycle shift: founder-led → sales-driven → go-to-market strategicLittle marketing vs. big marketingThe evolution of fractional CMOs from a temporary “bridge” to a long-term operating model Why RevOps/Marketing ops acts as the connective tissueThe predictability mindsetThe measurement ecosystem beyond CAC/LTVResources Mentioned Authentic Growth Marketing Operating SystemRandom Acts of Marketing AssessmentFractional is ForeverBow Tie / “Flipped FunnelThe E-MythIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, host Brendon Dennewill sits down with Peter Fuller, Founder of Workflow Academy and a leading expert in revenue operations, CRM systems, and workflow automation. Peter shares his unconventional path from studying Russian literature to building a RevOps consultancy and training ecosystem, and why the “human” side of RevOps will only become more important as AI adoption accelerates. Peter breaks down the three pillars he teaches (ask better questions in plain English, “measure twice cut once” with clear scoping, and only then build), and explains why most AI initiatives fail: not because the tools don’t work, but because leaders chase hype instead of focused, high-ROI use cases. He offers a practical approach for 2026: empower your internal tinkerer, carve out time, and prove ROI on one micro-solution before turning AI into a company-wide strategy. The conversation is a grounded, refreshingly contrarian take on where AI actually helps RevOps teams today, especially in reporting, dashboards, SQL, and automation, without sacrificing relationships, trust, and real human context. This episode is essential listening for RevOps leaders, operators, and executives who want to cut through AI noise, prioritize what matters, and deploy automation in ways that genuinely improve performance without distracting the business. What You’ll Learn Where AI is creating real leverage in RevOps today, and where it quietly falls shortWhy the most critical parts of RevOps still depend on human judgment and trustA simple framework for approaching RevOps work without jumping straight to toolsHow to experiment with AI in a way that minimizes risk and maximizes learningHow to separate real opportunity from AI hype and vendor-driven urgencyWhat leaders should prioritize in 2026 to explore AI without derailing core operationsResources Mentioned Cerebro AnalyticsLovableMoon Knox ChatGPTClaudeWorkflow AcademyAspireshipZohoIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of the RevOps Champions Podcast, host Brendon Dennewill is joined by Max Emma, Entrepreneur, Certified Franchise Executive, CEO of BooXkeeping , and Founder of Main Entrance . Max shares the behind-the-scenes realities of scaling a service business into a franchise: why delegation is the first step, how financial visibility becomes a leadership advantage , and what has to be true before a business is ready to franchise. They dig into what breaks when brands franchise too early, why capital and support infrastructure matter as much as systems, and how to think about technology, especially as an accelerator without losing the human relationships that drive long-term franchise success. Max also shares how he helps candidates choose the right franchise, and closes with practical advice on persistence, finding mentors, and building an exit strategy from day one. What You’ll Learn Why “Who Not How” unlocks scale by removing the founder as the bottleneckHow to use bookkeeping as a real-time decision tool, not just tax prepWhat must be in place before franchising—and why most brands stall under 10 unitsHow training, support, and systems determine whether a franchise truly scalesWhen AI accelerates operations vs. erodes human connectionWhy defining your exit strategy early shapes long-term successResources Mentioned BooXkeeping Main Entrance LLCStrategic Coach Who Not How QuickBooks Online International Franchise Association (IFA)Entrepreneur Franchise 500USPTO trademark process franchisewithmax.comIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of the RevOps Champions Podcast, host Brendon Dennewill sits down with Scott Thompson, a 23-year veteran of the franchise industry and Founder & CEO of Your Future Franchise. Scott shares his unconventional journey from first-time franchisee to executive leader across private equity-backed franchise brands, offering a rare inside look at what actually drives sustainable franchise growth. Together, they explore why most franchise brands never make it past 100 open units, how people and systems, not technology alone, determine scalability, and what franchise leaders must rethink heading into 2026. Scott also breaks down how AI is reshaping franchise operations, development, and unit economics, while reinforcing why alignment, discipline, and leadership mindset remain the real growth constraints. This episode is essential listening for franchise executives, operators, investors, and founders navigating growth, technology adoption, and long-term brand value. What You’ll Learn Why people alignment, not technology, is the biggest constraint to franchise growth.How franchise brands stall between 20 and 100 units and what separates those that scale past it.Why technology accelerates behavior but never fixes broken processes or leadership gaps.How AI and agentic workflows are changing franchise operations, support, and unit economics.What franchisors must have in place before attracting multi-unit operators or family offices.How to evaluate franchise opportunities based on skills, capital, and personal goals—not passion alone.Why leaders must evolve their mindset and systems as brands move from founder-led to scalable enterprises. Resources Mentioned Your Future FranchiseFranchise fit quizMicrosoft CopilotFranChoiceWhat Got You Here Won't Get You ThereIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of the RevOps Champions Podcast, host Brendon Dennewill is joined by Braxton Kilgo, founder of I Believe In You (IBIY), a kindness-driven movement and purpose-led brand built to help people and organizations lead with belief before strategy. Braxton shares how his background running a high-performance B2B lead generation system shaped the way he now scales IBIY by blending belief-driven storytelling with practical, repeatable outreach systems that create real human connection. Together, they break down how Braxton generated 237 appointments in 30 days using organic LinkedIn prospecting, why most outreach fails (and how to avoid sounding spammy), and the mindset shift that makes modern selling feel more like serving. Braxton also shares the origin story of IBIY and how a simple “I believe in you” sticker idea turned into an app-enabled bracelet movement that tracks kindness as it spreads around the world.  The conversation tackles a challenge every revenue leader faces: balancing purpose with performance in an increasingly metrics-driven world. This episode is essential listening for RevOps professionals, B2B growth teams, and business leaders who want to build scalable systems without sacrificing authenticity. What You’ll Learn How Braxton generated 237 organic appointments in 30 days by building targeted LinkedIn lists and running a structured outreach sequence.Why most LinkedIn outreach feels like spam and how to stand out How to use “high intention, low attachment” to keep prospecting consistent without getting derailed by rejection.Why “serve, not sell” works as a real growth strategy How raw, human communication can outperform overly polished sales messaging.How I Believe In You creates a trackable ripple effect of kindness. How leaders can balance purpose and performance by tying impact to sustainable business fundamentals.Resources Mentioned LinkedIn Sales NavigatorI Believe In You (IBIY)IBIY mobile app NFC (Near Field Communication) chips Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode, host Brendon Dennewill sits down with Bill Wilson, Founder and CEO of Pace Pricing and three-time software entrepreneur with over 20 years building and scaling SaaS companies. Bill shares how he evolved from software developer to pricing strategist after recognizing the deep anxiety founders face around pricing decisions. Through his work guiding hundreds of SaaS teams, he's discovered that pricing isn't just a numbers game—it's about alignment, belief, and understanding the jobs customers hire products to do. The conversation explores why pricing, product, and positioning cannot be separated, and how misalignment at the leadership level cascades throughout organizations, leaving money on the table. Bill unpacks his PACE framework (Profile, Architect, Calibrate, Execute) and explains why he shifted from pure data-driven decisions to building belief through iterative validation. He also tackles how AI is fundamentally reshaping SaaS business models, from enabling outcome-based pricing to introducing new cost structures that challenge traditional economies of scale. This episode is essential for SaaS founders, RevOps leaders, product executives, and B2B growth teams looking to unlock revenue through strategic pricing, eliminate cross-functional friction, and prepare their business models for an AI-driven future. What You’ll Learn Why pricing misalignment at the leadership level quietly becomes a company-wide problemHow the PACE framework brings structure and repeatability to pricing decisionsThe difference between solving a problem vs. executing a job to be doneWhy belief, not data, is the true catalyst for pricing changes and adoptionHow AI is accelerating the shift toward outcome-based pricing modelsWhy product, pricing, and positioning can’t be separated, and what happens when they areThe single most impactful action a founder can take if pricing hasn’t been reviewed in a yearResources Mentioned Pace Pricing PACE FrameworkJobs to be Done (JTBD)Bob Moesta April Dunford, author of "Obviously Awesome"HubSpot Intercom Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode, Chris Cornelison, bestselling author, leadership expert, and founder of SolutionsRx, joins host Brendon Dennewill to unpack how leadership, clear processes, and focused adoption of AI can transform company culture and performance. They trace Chris’s journey from inheriting a one-location pharmacy to building multi-site businesses, developing the Super Culture Framework, and helping organizations balance accountability, joy, and measurable results. The conversation centers on practical implementation: short, living documents (one-year vision, culture rules, position agreements), coaching, and using closed AI to turn processes into prompts that scale repeatable excellence. Chris shows how clarity (“clear is kind”), emotional intelligence, and data scraping with closed-AI tools accelerate onboarding, surface buried opportunities in your CRM, and make teams more productive without bloating headcount. This episode is essential listening for RevOps professionals, revenue leaders, franchise operators, and B2B growth teams who want to combine people-first leadership with pragmatic tech adoption to improve retention, speed up onboarding, and drive predictable growth. What You’ll LearnKey elements of the Super Culture Framework and how it can transform your workplace.Practical steps to start building a super culture in your organization.Understand the importance of having a clear vision and structured processes in business.Explore how AI is being integrated into business strategies to enhance efficiency and culture.Gain insights into overcoming business challenges and achieving sustainable growth.Resources MentionedSuper Culture Book / Framework: Use code REVOPS for 25% off when purchasing through Chris’s website: www.chriscornelison.comSolutionsRxCerebro EOS The Leading Brain Positive IntelligenceIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this special flashback episode, host Brendon Dennewill looks back at the most powerful insights from Season 3 of RevOps Champions. Throughout the year, Brendon sat down with industry leaders, founders, strategists, technologists, and operators who are navigating massive changes in the business landscape. As businesses navigate unprecedented transformation driven by AI's explosion and evolving growth frameworks, this episode distills critical wisdom across three major themes that emerged this season: The AI revolution: We learn what’s working, steps every organization should take, and how individuals can rapidly upskill.Operations and frameworks: Leaders share why EOS, RevOps, and systems alignment matter more than ever.Leadership mindsets: Guests share how focus, data-driven decision-making, and exponential thinking power them and their organizations.This episode stitches together the most actionable moments from our top guests, giving leaders a roadmap to thrive in 2026 and beyond. Resources Mentioned CRIT AI Prompt Framework EOS (Entrepreneurial Operating System) OKRs (Objectives & Key Results) RevOps Systems & CRM Alignment Rockefeller Habits Scaling UpScrum Featured Guests Scott Litman, SVP, Capacity.aiMike Kaput, Chief Content Officer, Marketing AI InstituteAlex Bratton, CEO & Chief Geek, LexTec Global ServicesGeoff Woods, Founder, AI Leadership | Author, The AI Driven LeaderMike Paton, EOS Implementer, Author, and  Host of EOS Leader PodcastDick Polipnick, VP of Marketing, GoRoutLauren Ryan, Senior Corporate Solutions Engineer, HubSpotVince Chiofolo, SVP of Revenue Strategy, Dash SolutionsAIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode, host Brendon Dennewill and Tony D’Angelo—founder of Collegiate Empowerment and creator of the Intellectual Capitalist®—explore how entrepreneurs can unlock hidden business value through intellectual property. Tony reveals how 90% of the S&P 500’s value now comes from intangibles and introduces the concept of “surplus understanding”—the overlooked proprietary knowledge driving much of a company’s revenue. He shares a practical framework for identifying, protecting, and monetizing these assets to bridge the gap between traditional business and the AI economy. A must-listen for RevOps leaders and executives looking to turn organizational know-how into protected, profit-generating IP.  What You'll Learn Intellectual property is now the #1 asset classFour dangers block most IP strategiesYour business holds hidden IP valueNot all IP protections are created equalAI now acts as augmented intelligence for IP creationProtecting your processes starts with simple stepsTrust remains the timeless currency of commerceResources Mentioned Strategic Coach EOS (Entrepreneurial Operating System) The Go-Giver USPTO (United States Patent and Trademark Office) Library of Congress Instant IP by Carrie Oberbrunner  Primal Intelligence The Print Kolbe Assessment About Tony D'Angelo Title: Founder & Intellectual Property Advisor Company: Collegiate Empowerment & The Intellectual Capitalist® To learn how to transform your useful ideas into cash flowing assets, schedule a complimentary IP Conversation with Tony D'Angelo, by going to:  www.TheIPconversation.com or if you’re ready to take the leap and enroll in The IP Simplifier Series please visit: www.IPsimplifier.com to enroll today! Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Do you ever feel like you have all the right tools and opportunities, but your business isn't as far ahead as it should be?  In this episode of the RevOps Champions podcast, host Brendon Dennewill is joined by data and AI expert Andrew James to tackle this common feeling of paralysis among today's business leaders. They dive deep into why simply adopting more technology isn't the answer and explore the real source of competitive advantage in the AI era. Andrew argues that the key to leapfrogging the competition lies not in external tools, but within your own company's data. The solution is to plumb your unique operational data—from your CRM, sales pipeline, and financials—directly into AI to make decisions with high conviction. This approach transforms AI from a confusing threat into a powerful ally, revealing the true constraints and leverage points within your business. This episode is essential for RevOps professionals, B2B executives, and any leader feeling stuck, providing a clear framework to move from analysis paralysis to profitable, data-driven action. What You'll Learn The Profitability 2×2 Matrix: A simple way to find your next big win: map your efforts by whether they increase revenue or cut costs—and whether they target new or existing customers. Why Conviction Beats Accuracy: Most leaders aren’t stuck from lack of data, but lack of conviction. Frame AI projects as clear, high-confidence “trades,” not perfect strategies.The Power of Internal Data: LLMs know what everyone knows. Your private CRM, financial, and ops data is what gives you a real edge—if you connect it to AI.Finding Your X-Factor Metric: Identify the one money-based metric—like cost per acquisition or revenue per lead—that, if improved, accelerates your entire business.From Top-Down to All-In: Stop centralizing decisions. Share data and AI tools across teams so everyone can act on insights and drive results faster.Resources Mentioned X-Factor OptimizationCerebro AnalyticsHubSpotPsychology of Money and The Art of Spending Money by Morgan HouselGoogle OKRs (Objectives and Key Results)Automation tools: N8n, Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, host Brendon Dennewill sits down with Hannah Ajikawo, founder and CEO of Revenue Funnel, HubSpot modern sales leader, and LinkedIn top voice in B2B sales. With 17 years of experience leading sales and go-to-market teams, Hannah shares her philosophy on making sales simple by stripping away the over-engineered complexity that holds revenue teams back. Hannah challenges conventional wisdom about sales methodologies, arguing that companies often lose sight of fundamentals by trying to turn salespeople into formula-following robots. She reveals how misalignment across revenue teams—from unclear ownership to missing expectations—costs companies millions and explains why being "data-informed" beats being "data-driven" every time. The conversation explores practical frameworks for building alignment, leveraging AI effectively, and finishing Q4 strong while setting up for success in 2026. This episode is essential listening for RevOps professionals, CROs, sales leaders, and founders who want to cut through the noise, realign their revenue engine around what actually works, and scale growth without adding unnecessary complexity or headcount. What You'll Learn Why sales becomes unnecessarily complicatedThe true meaning of revenue alignmentThe 72.9% Ronaldo Principle for launching initiativesData-informed vs. data-driven strategyHow AI is reshaping buying and sellingSales velocity as the CRO's north star metricPractical Q4 advice for hitting targets Resources Mentioned The Go-Giver by Bob Berg Revenue Funnel Go-to-Market Health Check HubSpot Academy EOS (Entrepreneurial Operating System)Denamico Growth Readiness Score About Hannah Ajikawo Title: Founder & CEO  Company: Revenue Funnel Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, Brendon Dennewill sits down with Mike Paton—longtime EOS Implementer, author, and host of The EOS Leader Podcast—to explore how organizations can scale effectively using the Entrepreneurial Operating System (EOS) framework. With over 17 years of experience delivering 2,000+ full-day EOS sessions across more than 150 companies, Mike shares battle-tested lessons on leadership, process, and accountability. He breaks down why Vision and Traction are non-negotiable in times of uncertainty, how the 20/80 process documentation method drives efficiency, and why radical honesty is the ultimate form of leadership care. Whether you’re leading a fast-growing startup or scaling a 250-person company, this conversation delivers practical frameworks for building systems, managing change, and creating scalable growth—without sacrificing your entrepreneurial DNA. What You’ll Learn Why Vision and Traction matter most in uncertain timesThe three biggest challenges holding growing companies backThe 20/80 approach to process documentationHow Process and Data work togetherWhy radical honesty is a form of careWhy technology is an accelerant, not a solutionThe real reason change initiatives fail Resources Mentioned Get a Grip Process Traction by Gino Wickman Radical Candor by Kim ScottThe EOS Leader Podcast EOS Worldwide90-Minute EOS Meeting EOS Tools About Mike Paton Title: EOS Implementer, Author, Speaker, and Host of the EOS Leader Podcast Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Lauren Ryan, Senior Corporate Solutions Engineer and CRM competitive expert at HubSpot, joins Brendon Dennewill to unpack how smart technology decisions can transform business operations from the inside out. Drawing on her experience as the founder of Coastal Consulting—where she specialized in HubSpot-Salesforce integrations—Lauren shares how aligning systems isn’t just a technical upgrade, but a cultural one that helps teams collaborate better and improve quality of life at work. In this episode, Lauren and Brendon explore the crucial link between technology choices and strategic business outcomes. She reveals why many CRM implementations fail—not because of the tools themselves, but due to misalignment between people, processes, and data. Through real-world examples, from credit unions empowering frontline tellers with unified data to sales leaders who refuse to work without HubSpot, Lauren shows how the right platform can boost adoption rates by up to 30% and drive measurable growth. Whether you’re a RevOps professional, CRM admin, or business leader evaluating your tech stack, this conversation will help you understand the true total cost of ownership, avoid common implementation pitfalls, and make technology investments that deliver both business performance and a better employee experience. What You'll Learn Why systems alignment drives organizational alignment The hidden cost of technology decisionsHow to think strategically about software buyingThe difference between having data and running on data Why employee experience is a critical CRM value proposition What makes a platform truly enterprise-readyThe people-first principle for change management Resources Mentioned HubSpot Academy HubSpot CRM Salesforce Marketing Cloud Salesforce Financial Services Cloud Breeze Assistant About Lauren Ryan Title: Senior Corporate Solutions Engineer Company: HubSpot Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode, Brendon Dennewill sits down with Scott Litman, SVP at Capacity and founder of Lucy AI (acquired by Capacity in 2024), to explore the reality behind AI adoption in enterprise organizations. Scott brings over 25 years of digital transformation experience and shares insights from guiding Lucy's integration into Capacity's AI platform, which now serves over 2,500 companies.  The conversation cuts through AI hype to reveal why 95% of enterprise AI projects haven't reached production and what separates successful AI implementations from failed proof-of-concepts. Litman emphasizes that while individual users have incredible AI superpowers at their fingertips, enterprise adoption faces unique challenges. He advocates for treating AI as automation rather than magic, focusing on solving specific business problems through strategic problem selection and rigorous testing.  This episode is essential for RevOps professionals, enterprise leaders, and B2B growth teams who need practical guidance on moving from AI experimentation to production-ready solutions that deliver measurable business outcomes. What You'll Learn Why enterprise AI adoption lags: Limited, sensitive data that demands unique methods and strict security.POC vs. production: Scaling to enterprise-grade solutions requires testing, governance, and disciplineChoosing the right problems: Target inefficient, error-prone, or time-consuming tasks Framework for adoption: Begin with clear policies, targeted training, and a focus on automation to set realistic expectations.Driving user adoption: Offer persona-based training that solves real pain pointsAutomation over hype: Treat AI like prior digital transformations—speed of execution matters more than novelty.Training and change management: Bridge skill gaps and standardize successResources Mentioned • EOS (Entrepreneurial Operating System) •  HubSpot Inbound 2025 • MIT Enterprise AI Report  • Microsoft Azure OpenAI Service • Anthropic Claude  About Scott Littman, SVP  at Capacity Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!