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What happens when children lose their connection with nature, and how can storytelling help bring it back? Vardhini Amin, a children's book author and professional photographer from India, joins me to explore the power of imagination, creativity, and reconnecting with the natural world. Drawing from her childhood, her love of gardening, and her experiences as a mother, Vardhini shares the inspiration behind her fantasy book Forest Borns, where trees have souls and nature comes alive. We discuss how screen time, structured schedules, and changing family habits affect children's creativity and their connection with the outdoors. Vardhini also explains why storytelling can teach empathy and environmental awareness more effectively than lectures. Our conversation reminds us that nature is not separate from us, that children need the freedom to explore, and that even one person can make a meaningful difference. I believe you'll enjoy Vardhini's perspective on helping children and adults rediscover the wonder of the world around them. Highlights: 01:30 - How Vardhini's childhood inspired her creative career. 20:32 - Why children are losing their connection with nature. 29:00 - How storytelling helps children develop empathy for nature. 35:53 - Why unstructured play builds creativity and imagination. 40:33 - How gardening inspired her children's book Forest Borns. 44:58 - How one person can make a difference in protecting nature. About the Guest: Vardhini Amin is the award-winning author of The Forestborns, a fantasy novel for children published by Hachette India in 2024. The Forestborns tells a story of courage, healing, and the invisible ties that bind all living things. Set in a hidden realm where the souls of trees and plants slip from their rooted bodies after sunset, it follows Siah, a young sandalwood tree soul forced onto a dangerous quest to protect her kind. Nearby, a girl named Avni, who finds comfort in the forest while grappling with her own grief, begins to sense a growing threat to the woods she loves. As their journeys quietly converge, ancient magic stirs and a fragile bridge forms between two worlds, leading to a miracle the forest will never forget. A portrait photographer with over a decade of experience, storytelling has always been Vardhini’s true calling. She grew up on a steady diet of fables and fantasy, and that early love for imaginative worlds continues to shape her writing today. Her stories often explore the quiet magic hidden in everyday life- trees that speak, forests that remember, and unexpected friendships that change the way characters see the world. As a writer, she is drawn to the emotional worlds of children and young readers. Her work blends imagination with emotional realism, exploring themes of fear, belonging, resilience, and hope. Through her stories, she hopes to create spaces where young readers feel seen and inspired to look at the world around them with curiosity and empathy. Through The Forestborns, she hopes to rekindle a sense of wonder about nature and encourage young readers to see forests, plants, and wildlife as living companions in the shared story of our planet. When she isn’t writing or behind the camera, she finds calm among her indoor plants—a peaceful counterpoint to the joyful chaos of life with her two sons and their two adopted cats. Ways to connect with Vardhini**:** Website: www.vardhiniamin.comInstagram: https://www.instagram.com/vardhiniamin About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingson, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hello, everyone. Wherever you happen to be today. I'm glad you're with us. I am your host, Michael Hingson, and you are listening to and or watching Unstoppable Mindset, which is our podcast. We're really glad that you're with us today, and we're talking to someone who's quite a distance away from us today. We're talking to Vardhini Amin, and Vardhini is in India, and I'm in Southern California. Boy, it's amazing what technology allows us to do. But we get to do it and and have a lot of fun at it. Vardhini is a professional photographer. She is also an author. She has written a book for children and is writing another book for children, we're going to talk a lot about that. I'm really interested to to hear her perspectives and so on. So we'll get to all that. But for right now, Vardhini, I want to thank you and welcome you to Unstoppable Mindset. We're glad you're here. Vardhini Amin  01:55 Thank you so much for inviting me, Michael. This is Unreal, and I'm so glad to be here. Michael Hingson  02:01 Well, we're glad you're you're here as well, and looking forward to today. Why don't we start? I love to start this way. Most everybody's probably familiar with what I'm going to ask you. I'd love to learn kind of maybe about the early Vardhini growing up and so on. Tell us about that. Vardhini Amin  02:16 So I've been very fortunate, I can say, because I've had a very happy childhood. I have I was born in Nagpur, which is part of like the central India, and I grew up with my mom and dad and a huge extended family of you know brothers and sisters around me, and my cousins were my best friends growing up. I have a younger sister who's now actually living in the U.S. And I grew up, and my childhood feels like a blur, and it feels like a big box of happy memories because it was like that. You know, I think my parents put a lot of work towards us having a great childhood. So those years were very, very lovely for me. And I used to always love, you know, my imagination has always been very strong. So I still love watching, you know, your animated movies. You know, drawing characters and trying to learn how animation is made-that was a lot of my focus growing up. And then I did get into animation. Actually, I studied animation, and I worked in that for a while. Then my son was born, so we've traveled a lot in time. My son was born, and I had to take a break from work. So then I started exploring photography, and I got into photographing children and families. So, and then slowly the journey took me. You know, I always wanted to write. I had a lot of stories inside me, so eventually that happened too, and now I'm also an author. Michael Hingson  04:09 So, why did your sister move to Laramie, Wyoming? You had mentioned that earlier. Laramie's a good Laramie's a good Western town. A lot of history there. But anyway, go ahead. Vardhini Amin  04:23 Yes, yes, yes. So I've heard. So she got married. My brother-in-law works here, so they are currently living in Laramie, and I've heard it's a beautiful, beautiful town. Michael Hingson  04:37 You haven't been yet, huh? Vardhini Amin  04:39 I really, really hope to come, maybe in the next year or so. Michael Hingson  04:45 It's worth doing. It's worth going there. Laramie's a nice city, and there's a lot to photograph around Wyoming. It's a nice open country, and definitely, I hope that you get a chance to come over and and see it. Vardhini Amin  05:00 Yes, yes, I really, I really can't wait to come. I've heard so many beautiful things from my sister, and she actually visited there quite, quite for a longer time now, and her experience was running into an eight feet elk on her first walk in the woods. So that is awesome. Like I love animals, and I would love to experience that as well. Michael Hingson  05:26 I don't know whether the elk was really excited about her, but obviously they they must have got along because sh

How can we protect children from sexual abuse without raising them to live in fear? My guest, Joelle Casteix, is a survivor of childhood sexual abuse who turned her painful experience into a lifelong mission of advocacy, education, and prevention. After uncovering how her Catholic high school covered up abuse, Joelle became a leading voice for survivors, helping change laws and hold institutions accountable. Today, she works to prevent child sexual abuse in schools, churches, and communities while helping parents raise empowered children. Joelle and I discuss how predators use grooming and trust to target children, why organizations sometimes protect their reputations instead of victims, and the simple steps parents can take to teach body boundaries, recognize warning signs, and encourage open communication. We also explore survivor healing, the importance of believing those who speak out, and how better training and stronger reporting policies can help prevent future abuse. Joelle's journey reminds us that even the most painful experiences can lead to meaningful change and that protecting children begins with awareness, courage, and a willingness to listen. Highlights: 02:12 - Joelle shares her journey from childhood abuse survivor to advocate. 13:53 - Simple ways parents can teach boundaries and protect children. 23:12 - How survivor advocacy can create healing and lasting change. 30:54 - How institutions cover up abuse and predators build trust. 41:21 - Warning signs of child grooming and online exploitation. 48:42 - Why child protection policies need training and accountability. About the Guest: Joelle Casteix is an award-winning author, journalist, podcaster, and internationally recognized speaker—and one of the leading global advocates for survivors of child sexual abuse and institutional cover-up. A survivor of abuse in the Catholic Church, her own pursuit of justice catalyzed a decades-long career dedicated to protecting children, amplifying survivor voices, and holding powerful institutions accountable. A trusted media voice and go-to expert for legislators, journalists, and policymakers, Joelle’s work focuses on how institutions—including religious organizations, public schools, and other youth-serving systems—enable and conceal abuse; the essential role parents and communities play in prevention; and how survivor-centered laws, accountability, and emerging technology can disrupt cycles of harm. She has testified in support of victim-friendly legislation in numerous states and was the sole survivor selected to testify on behalf of California’s landmark AB 218, which opened a three-year civil window for survivors of childhood sexual abuse. Joelle is a founding board member and current Board Chair of the Zero Abuse Project, where she has helped shape national prevention and accountability strategies. She also serves on the Advisory Board of the National Center to Stop Educator Sexual Abuse, Misconduct, and Exploitation (NCSESAME), supporting national efforts to prevent educator sexual misconduct and provide resources for survivors, families, and professionals. She is the host of the Crossing the Line podcast, featuring conversations with journalists, lawmakers, survivors, and experts working at the intersection of abuse prevention, accountability, and justice. Through national print, broadcast, and podcast appearances, Joelle translates complex institutional failures into clear, actionable insight for the public. A leading voice on digital accountability and ethical AI in child protection, Joelle has presented to United Nations member agencies and international audiences across Europe, including at The Hague. She is the bestselling author of The Well-Armored Child: A Parent’s Guide to Preventing Child Sexual Abuse and The Power of Responsibility, based on her widely viewed TEDx talk, as well as The Compassionate Response and Scram!. She is a former adjunct faculty member at the University of California, Irvine School of Law. Ways to connect with Joelle**:** Website: Casteix.com Linkedin: https://www.linkedin.com/in/jcasteix/ Facebook: https://www.facebook.com/joellecasteix Podcast: https://podcasts.apple.com/us/podcast/crossing-the-line-the-ncsesame-podcast/id1851485137 Zero Abuse Project: https://zeroabuseproject.org/ NCSESAME: NCSESAME.org About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingson, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hi, everyone, and welcome to another episode of Unstoppable Mindset. Today our guest is Joelle Casteix, and Joelle has an interesting story to tell. She's been involved with child abuse at the in the Catholic Church, and I'm sure she'll talk some about that. But that turned into, for her, a career that went in a lot of different directions in dealing with child abuse and so on. So, I'm I'm anxious to to hear her story, and and I hope everyone else is as well. I only will say about all of that that my cat says she's constantly abused because she doesn't get enough food, but that's a different story. My dog says that same thing, and and I don't listen to either of them very well. Joelle, welcome to Unstoppable Mindset. We're glad you're here. Joelle Casteix  01:54 Thank you for having me. Yeah, all animals do that. My my dog consistently thinks that I'm starving him to death. Yeah, actually, my Michael Hingson  02:02 cat doesn't so much complain about not having enough food, but she wants to be petted while she eats. So, when I do podcasts, I have to close the door and put her on the outside, unless she's just eaten and she'll stay on the back of my desk chair for the whole podcast episode. And she has done that a couple times. Joelle Casteix  02:22 Oh, that's pretty cool. Michael Hingson  02:23 Yeah, it is. It's kind of fun to have a a cat wrapped around your head. Well, anyway, welcome to the the podcast. We're really glad that you're here. Why don't we start with kind of the early Joelle? Tell us about Joelle and some of the early stuff, and we'll go from there. Joelle Casteix  02:39 Well, like you said, and I want to clear up. I when you say involved in sex abuse in the Catholic Church, I'm not a perpetrator. I am a I should have made that Michael Hingson  02:50 clear. Yeah. Oh Joelle Casteix  02:51 no, that's that's okay. It's one of those words like, want to make sure you make that clear. But so I have a Michael Hingson  02:58 son that messes with your microphone, but that's a Joelle Casteix  03:00 different story now. Oh yeah, so. I live in Orange County, California, where I was born and raised. And when I attended a very prestigious high school here in the area called Modern Day High School, it's still very well known. I was sexually abused by the choir director over a period of two years, and it's one of those things that you know you think that survivors think that they're the only one, but as time passes, you realize that you know there were other victims, there were other victims of my perpetrator, there are other victims of many perpetrators at the school. There was an extensive cover-up. Kids like me were targeted by these bad guys because, you know, I didn't have the greatest home life in the world. My mom had drinking had drinking problem, and my dad was in denial and trying to fix all that. So, you know, kids who fall through the cracks often fall into the the palms of child predators, Michael Hingson  04:03 yeah. Joelle Casteix  04:04 And so I was abused over a two year

Sometimes the biggest setbacks in life lead us to discover what we're truly capable of achieving. My guest, Michelle Mekky, knows this firsthand. A former broadcast journalist and television producer, Michelle spent 12 years working behind the scenes at Fox before moving into public relations. Her journey took an unexpected turn when she faced ovarian cancer and later lost her job. Rather than allowing fear and self-doubt to hold her back, she started Mekky Media, which grew into a seven-figure PR agency. Michelle shares how she built her business through storytelling, hard work, trust, and a strong team culture. We also explore the importance of public speaking, media training, authentic communication, and learning to believe in yourself. Michelle's story reminds us that confidence doesn't always come naturally. Sometimes we have to face the things that scare us most to discover our own potential. I believe you'll find valuable lessons here about leadership, entrepreneurship, overcoming adversity, and finding the courage to share your story. Highlights: 01:21 – Discover how Michelle's passion for journalism shaped her career. 06:41 – Learn why believing in yourself is key to overcoming fear. 16:06 – Hear how Michelle overcame her fear of public speaking. 30:23 – Explore how cancer and job loss led Michelle toward entrepreneurship. 36:53 – Learn how trust and team culture helped build a seven-figure PR agency. 56:40 – Discover how AI and digital media are changing storytelling and communication. About the Guest: Michelle Mekky is a veteran, award-winning broadcast journalist and public relations executive, and the founder and CEO of Mekky Media Relations, Inc., a boutique PR agency with clients in Chicago and coast to coast. She began her career as an overnight newswriter for the morning shows at Fox-TV in Chicago, before eventually growing to become Senior Producer, overseeing all morning show content. After 12 years in the media, she transitioned into PR and marketing, working at top agencies prior to launching Mekky Media in 2016 after she survived ovarian cancer. The agency partners with organizations across a broad range of verticals, including nonprofits, technology, healthcare, restaurants, retail, fitness, financial services B2B and more. Michelle leads a team of experienced PR professionals who help clients tell their stories, reach new audiences and fuel growth through PR strategy, media relations, media training, social media strategy, integrated digital and PR programs and personal branding. Building on nearly a decade of growth and demand for executive coaching, Michelle also recently launched Elevated by Mekky Media, a sister company specializing in personalized media training, public speaking coaching and executive presence development for leaders and teams. Michelle and Mekky Media have been widely recognized for their success, earning multiple Gold and Silver Stevie Awards between 2018 and 2023, a PR News Top 100 Agency Elite Award, recognition as one of Expertise PR’s Best Chicago PR Firms and several Publicity Club of Chicago Gold and Silver Trumpet Awards. Michelle has also received numerous individual honors, including being named one of the 2025 100 Women to KNOW in America, PRSA Chicago’s 2023 Professional of the Year, the 2023 Daily Herald Entrepreneurial Excellence Award, a 2021 Ragan and PR Daily Communicator of the Year Award, a 2020 PR News Top Women in PR honor, a 2019 Crain’s Chicago Business Notable Entrepreneur recognition and the 2018 Bronze Stevie Award for Women in Business. Michelle is a member of the U.S. Chamber of Commerce Small Business Council, Forbes Agency Council, WBENC and the International Public Relations Network, where she serves as North American regional chair and a member of the Executive Committee. A Forbes blogger and motivational speaker, she is also a cancer survivor, a spokesperson for the National Ovarian Cancer Coalition and serves on the board of the Business Executives Association and the Strategic Advancement Committee for Start Early. She earned bachelor’s and master’s degrees from Northwestern University’s renowned Medill School of Journalism. The daughter of immigrants, she is the first-generation in her family to go to college. Michelle also is most proud of being a mother to her children Adam and Hannah, who are getting ready to launch their own careers as they finish college and graduate school. Ways to connect with Michelle**:** Instagram: https://www.instagram.com/mekkymedia/ Linkedin: https://www.linkedin.com/company/mekky-media-relations-inc./ Facebook: https://www.facebook.com/mekkymedia/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Note Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingson, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hi, everyone, and a gracious welcome to you wherever you happen to be. I am Michael Hingson, your host on Unstoppable Mindset. Today we get to chat with Michelle Mikky, who is a PR person. She's been very much involved in the past in broadcast and so on, but very actively involved in media. And we're gonna get to the bottom or to the top of all of that, as we go forward, yeah. But either way, Michelle, welcome to Unstoppable Mindset. We're glad you're here. Michelle Mekky  01:27 Thank you so much, Michael. I'm very honored to speak to you today. Michael Hingson  01:31 Well, I'm I'm glad that we get the opportunity to do this. And before we started this recording, Michelle and I were talking about Chicago and Garrett popcorn and I miss it. Oh well, I'm gonna have to figure out a way to fly through O'Hara to go get some Garrett popcorn somewhere. Yes, well we got to do. Michelle Mekky  01:50 It's always waiting for you here. There you go. Michael Hingson  01:53 Well, anyway, thanks very much for for being here. Why don't we start a little bit like I love to do? Tell us, kind of maybe about the early Michelle growing up and all that. Michelle Mekky  02:03 Okay, wow. Well, let's see. I am a long Michael Hingson  02:06 time ago when a long time ago Michelle Mekky  02:09 feels like forever. I am a Chicago native. I was born here and grew up here. My parents were immigrants. My dad. Where were they Michael Hingson  02:18 from? Michelle Mekky  02:19 My dad was from Dublin, Ireland, and my mom's from Poland. They met here in a singles immigrants group in Chicago back in the day, and you know they got me, fell in love, got married, and raised me and my two brothers over on the north side of Chicago. And you know, I was a a very ambitious child, always a good student, and fell in love with journalism really when I was in high school. I was editor of the newspaper, and I had a column, and I wrote a story about my grandmother passing away, and people came up to me, and that was the first time I experienced death. And people came up to me and said how, you know, I really affected them. They loved the writing. They they really related to me. They cried, and I think that experience maybe wanted journalists. So that was back in high school. So that was really where it all began for me. Michael Hingson  03:19 Wow, did you did you go to college and continue that in college? Michelle Mekky  03:24 I did. So you know we didn't have a lot of means growing up, and you know my I wanted to go to a great journalism school, and I looked up Northwestern University right here in Evanston, Illinois, had Medill School of Journalism, one of the best in the world, and you know, my dad looked at me and sa

What does it take to survive the impossible and come back stronger? My guest, Vincent Van den Broeck, is a Belgian entrepreneur whose life has been filled with unexpected challenges. From losing his mother at a young age to building restaurants, facing bankruptcy, and finding success in the hospitality industry, Vincent has never allowed setbacks to define his future. Then, in October 2024, he was struck by a car and spent three weeks in a coma. Doctors warned his wife that he might not survive. Yet Vincent defied those expectations and began the difficult journey of learning to walk and talk again. I enjoyed hearing how his experiences shaped his views on overcoming adversity, personal growth, gratitude, and the power of positive thinking. We also discuss his book, Everything Feels Impossible Until It's Done, and why preparing yourself for life's challenges matters long before they arrive. Vincent's story reminds us that we have more strength and ability than we often realize. Highlights: 01:38 – Discover how personal loss led Vincent to a career in hospitality. 10:30 – Learn why curiosity and passion are keys to success. 18:39 – Explore the challenges of entrepreneurship and business failure. 34:43 – Hear how a devastating accident changed Vincent's life. 45:48 – Discover the challenges of recovery and the power of support. 56:35 – Learn how gratitude and positive thinking help overcome adversity. About the Guest: Vincent Van den Broeck is a Brussels-based entrepreneur, restaurateur, and survivor of a near-fatal car accident that changed his life forever. On October 11th, 2024, he was struck whilst riding a scooter in a collision at 55 km/h in a 30 zone. The impact left him with multiple fractures and major brain trauma. Doctors gave little hope with most injuries of this severity having only a 10% survival rate. He spent weeks in a coma and three months in intensive rehabilitation, but recovery didn't stop there — it became a daily mission. Against all odds, he not only regained his strength but came back stronger than before: working out 7 times a week, running a business, and building new creative projects. Today, Vincent shares his story as living proof that resilience, mindset, and community can make the impossible possible. About the book: On October 11th, 2024, I nearly died. Surviving was one thing. Understanding why became another. This is the story of how the life I built became the life that saved me: the sacrifices I made, the small daily habits, the challenges I faced, the days I kept going anyway. And how all of it took me from a 1% chance of survival to a full recovery. No one sees those moments, but when everything breaks, they're what hold you together. And sooner or later, life tests all of us. So if you're going through something difficult right now, or searching for something more, this book is for you. Because everything feels impossible, until it's done. Everything Feels Impossible Until It's Done is more than a memoir. It's a testimony of survival, perseverance, and hope — told with raw honesty and humility. The book takes readers through: • Before – the years leading to the day of the accident. • The Accident – a life-changing moment in Brussels. • The Coma & Rehab – weeks unconscious and months relearning life. • The Recovery Journey – rebuilding body, mind, and spirit, far beyond the hospital. • The Rebirth – lessons in resilience, purpose, and creating again. Ultimately, this is not just a story about survival. It's about awareness, responsibility, and perspective — toward yourself, and toward everyone who plays a role in your journey. For fans of David Goggins' Can't Hurt Me, James Clear's Atomic Habits and Paul Kalanithi's When Breath Becomes Air Ways to connect with Vincent**:** https://www.instagram.com/vincentinthekitchen/ https://www.tiktok.com/@vincentinthekitchen0 https://www.linkedin.com/in/vincent-van-den-broeck-b9b275103/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset  Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingson, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Well, hello everyone, and welcome to another episode of Unstoppable Mindset, where inclusion, diversity, and the unexpected meet, and the unexpected is definitely a significant part of our guest today, Vincent Van den Broeck, and he wants me to just use Vincent, so I will. But you're going to see that there's a lot of unexpectedness in in Vincent, and a lot of creativity as well. And definitely, Vincent is a person who is unstoppable in so many ways. So we'll get to all that, though. We've got lots of time, and we hope that you'll stay with us because Vincent's story is fascinating. So, Vincent, welcome to Unstoppable Mindset. We're glad you're here, all the way from Brussels. Vincent Van den Broeck  01:45 Thank you for having me, Michael. For real. And by the way, after this introduction, you're literally boosting imposter syndrome. I'm like, unstoppable. Am I that creative? No. Thank you for those words. That's too kind of you. Thank you. Michael Hingson  02:00 Well, you're absolutely welcome. Why don't we start as I love to do? Tell us about the early Vincent growing up. That's always fun. That way, people get to know you a little bit more. Vincent Van den Broeck  02:10 You know what? I'm gonna quickly take give me two seconds. I'm gonna take my book because the first line of the everything feels impossible, and then it was done this project perfectly, which is I was 16 and life had been planned out. My mom had made sure of that the schools, the programs, the grades that were acceptable, what success was supposed to look like, and that was the and those were my early years. Like I was considered this market. I was studying Latin. Then I went when I went to university. University I went for engineer because it was considered cool and smart. And then my mom got diagnosed for the second time with breast cancer. This time terminal, she she was given two years left to live. And in those last months, she went from bad to worse. So we had to help her go to the toilet, put her in bed, and I was never allowed to work in hospitality like hospital. And by the way, until today, has like this negative connotation. Like when you work in hospitality, that's weird. And so when she got worse, I saw that as an opportunity to land a student job in hospitality. And from day one, I loved everything about it: the adrenaline, the rushes, the energy, the taking care of customers. And so from that day on, I built my whole life and whole personality on hospitality, and that is also the moment I learned that every negative has a positive. Yeah. So I'm back then when one years young when my mom passed away finally a couple of days before my birthday. Michael Hingson  04:02 Well, I wasn't quite so young when my parents passed away. My father passed away in 1984. I was 34. I had been married for two years, and then my mother passed away two and a half years later. It was like May or so of 1987, and I had a brother. We were pretty close, and and he lived until 2015. Then he died of of breast cancer, actually. But now it's me and my wife and I were married 40 years, and she passed in November of 2022, but as I tell people, we've got lots of memories and lots of wonderful things over 40 years that I get to treasure, and so you know, there's there's no reason to be upset. Things go as they go, and I don't control everything in the world. I wish. I did, but now maybe not. That would be a lot of w

The people who adapt best to new technology are often the ones willing to experiment before everyone else is ready. I talk with Dutch entrepreneur and communication strategist Eric van Hall about a career built on curiosity, from competitive windsurfing and video production to web design, copywriting, ChatGPT, and AI technology. Eric shares why entrepreneurship requires persistence, why understanding your audience matters more than chasing tools, and how AI can support creativity when humans stay accountable for the results. We also explore AI accessibility, automation, human values, and why keeping an open mind may be one of the most useful skills for navigating rapid technological change. Highlights: 01:28 - How windsurfing opened the door to Eric’s creative career. 15:07 - Why persistence and drive matter in entrepreneurship. 23:04 - How discovering the early web changed Eric’s career. 30:58 - Why curiosity and experimentation fuel innovation. 43:58 - How AI can expand human creativity. 59:38 - How AI could improve accessibility for people with disabilities. About the Guest: Eric van Hall is an entrepreneur and communications strategist with nearly four decades of experience at the intersection of creativity, technology, and media. He is the founder of CopyRobin, an AI-driven creation agency that helps organizations produce high-quality content at scale without sacrificing strategic intent or human nuance. Eric began his career in the 1980s as a freelance copywriter and video producer, working with international extreme sports brands such as O’Neill. His early work in storytelling and audiovisual production led to the founding of The Box Office, an independent production company. In the mid-1990s, as the commercial internet emerged, he pivoted again—this time launching Mediaweb in 1995, one of the Netherlands’ first web design agencies. After more than two decades building digital platforms, Eric identified a structural weakness in digital organizations: content production consistently lagged behind design and technology. To address this, he founded CopyRobin in 2015. Originally conceived as a “copywriting as a service” platform, CopyRobin streamlined collaboration between organizations and professional writers, removing friction from content workflows. When generative AI entered the mainstream, Eric once again adapted. Rather than viewing AI as a threat to creative work, he repositioned CopyRobin around a hybrid model that combines AI efficiency with human judgment, strategy, and editorial responsibility. His core belief: AI can accelerate production, but authority, meaning, and trust remain human responsibilities. In addition to his commercial work, Eric is co-founder of the Scriptorium Initiative, a thought-leadership platform focused on responsible, human-centric communication in the age of AI. As a speaker, writer, and moderator, he explores how organizations can use technology not to replace human voice, but to sharpen it. His career reflects a consistent principle: those who adapt with intent can turn disruption into leverage. Ways to connect with Eric**:** LinkedIn: https://www.linkedin.com/in/ericvvanhall/ https://www.linkedin.com/company/copyrobin/ https://www.linkedin.com/company/scriptorium-initiative/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingson, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hi, everyone. Wherever you happen to be, I want to welcome you to another episode of Unstoppable Mindset. I am your host, Michael Hingson, or if you prefer, Mike Hingson. But anyway, I really am glad that you're here with us today. Our guest is Eric Van Hall, all the way from the Netherlands, and Eric has been very heavily involved in a lot of tech kinds of things, and he is an entrepreneur, a communication and a communication strategist. He has been involved in a lot, a lot of different endeavors. He has formed a couple of different companies. Clearly, an entrepreneur, as you will see, and I think he probably has a lot of good business advice and business strategies and other things to to talk with us about. So I'm really glad that we get a chance to chat with him. So Eric, welcome to Unstoppable Mindset. We're glad you're here. Eric Van Hall  01:55 Well, thank you, Michael. It's it's an honor to join you here in this podcast, and I hope that I'll be be a good guest for you and for your for your listeners, especially. Michael Hingson  02:07 No doubt, I have no concerns at all. Well, why don't we start? Tell us a little bit about maybe the early Eric, growing up, and so on. Eric Van Hall  02:16 All right. So I was born in May 1960 in the Netherlands, and my father was a doctor, a gynecologist, and my mother an artist, sculptor. And the first what is it? 12 years of my life, we moved seven times. So because my father was always, always his career was progressing. So then we went from one place to the next, and we actually stayed for a year in the United States. When I was nine, we we moved to Chevy Chase. That's in Maryland, near Washington D.C. yeah, because my father did research at the National Institute of Health, and so I spent a year in the primary school in in Chevy Chase, Maryland, and that also put a good basis for me connecting with the United States, and also for being able to speak English, and from there we moved then to the place where I live now, and we've been very steady there. I I went to high school, and then I went to what you would probably call college in the United States, which is university here in the Netherlands. Yeah, I. I just I I wanted to become a journalist, but I was yeah. We had a like a a system where you would get a lottery to get accepted in the journalism school, and I missed it twice, and then I decided to study history at the university. And and when I did that, I started windsurfing very phonetically. So I I was actually a semi-professional windsurfer in the early '80s. I got sponsorships and was competitive, not the main, not the real top, but but competitive, and I had a great time going from competition to competition, and that was a bit difficult to combine with with my studies. So I managed to get quite far in the study, almost all the way, but in the end, I got. I started working basically. So I I started as a windsurfer, and then when I was no longer really competitive, when I was in my late 20s, I was I became a giant. For the International Windsurfing Association, the professional windsurfing. So these were events where people jump and ride waves and do tricks, and I was I was judging that, you know. And so I went to Hawaii and to well all over the world. So it was a great time, and and there I started also writing about windsurfing and making doing photo shoots, and I got a big client called O'Neill, which is you know there it's it's a Californian brand that is specialized that builds makes wetsuits, but in Europe they also had a big fashion brand, and I did a lot of their advertising work, and that sort of launched me into my into my career. Michael Hingson  05:50 So curious, you said you went into history. Was there a lottery for history that you you made it through, or they didn't have lotteries for history? Eric Van Hall  06:00 They did not have lotteries for history, so journalism was Michael Hingson  06:03 just very popular, and so they had to have a lottery for it, huh? Eric Van Hall  06:06 Yeah, or the school was smaller; there were less less seats. Yeah, but I lost that t

What happens when an engineer discovers that great technology alone isn’t enough to build a successful business? My guest, Christine Slocumb, began her career as an electrical engineer before moving into marketing, entrepreneurship, and eventually building and selling her own agency, Clarity Quest. Christine and I talk about why marketing and sales need to work together, how SEO and AI are changing business, and why website accessibility is simply good business. We also explore something I believe matters even more: how we treat people. Christine shares why she built a company where employees could feel respected, how she balanced entrepreneurship with putting her family first, and what she learned during the long process of selling her business. Now, she is helping other entrepreneurs prepare for business exits and discover who they want to become afterward. I think you will enjoy Christine’s thoughts about authentic leadership, embracing change, and taking the time to discover what comes next in life. Highlights: 04:53 - How growing up without gender-based limits shaped Christine’s confidence and career choices. 11:17 - Why great technology still needs strong marketing to succeed. 21:35 - How website accessibility can benefit customers, businesses, and search visibility. 35:25 - Why AI can transform marketing without replacing human creativity and relationships. 45:25 - The choices Christine made to grow a business while keeping family first. 55:43 - Why selling a business can create an unexpected search for identity and purpose. . About the Guest: Chris Slocumb started her career as an electrical engineer at Motorola, where she witnessed firsthand how poor marketing could tank great technology. That insight sparked a career pivot that would eventually lead her to founding Clarity Quest Marketing and writing the 2024 book “Stop Starvation Marketing: 23 Power Moves For Healthcare, Biotech and IT Companies”. For over 20 years, Chris built Clarity Quest Marketing, growing it into a two-time Agency of the Year winner. When she sold the agency in 2023, she stayed on as Chief Growth Officer at the buyer’s holding company, driving 88% revenue growth for the holding company. From the outside it looked easy. In reality, selling her company and finding a new identity was a gauntlet. In February 2025, Chris made her exit from the buyer’s company complete and launched her exit advisory practice helping B2B founders successfully exit with their heads held high and values intact. Unlike traditional M\&A advisors focused solely on financial readiness, Chris addresses the complete founder experience: emotional preparation, successful transaction, and post-exit life design. Her upcoming book "Mastering the Exit Gauntlet" (April 2026) captures the raw reality of her journey in the moments she felt lost, questioned everything, and learned to celebrate the sale in order to design a new identity. Her core message challenges the exit narrative: A technically successful exit can become a disaster without organizational, financial, and emotional preparation. Chris brings the same nerve and grit that got her through the tech startup world’s engineering floors to helping founders exit on their own terms—living proof that life after exit can be purposeful, grounded, and entirely your own. Ways to connect with Christine**:** My website is https://christineslocumb.com/ Link to my upcoming book's teaser page: https://christineslocumb.com/my-books/mastering-the-exit-gauntlet/ LinkedIn: https://www.linkedin.com/in/chrisslocumb/ Instagram: https://www.instagram.com/cmslocumb/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes:

Sometimes becoming unstoppable begins with realizing you have more control over your life than you thought. Merrill Isherwood shares how her journey from professional ballet and a battle with bulimia to an abusive marriage, single parenthood, corporate struggles, and life coaching taught her the importance of self-ownership. She and Michael explore trauma recovery, toxic relationships, self-esteem, emotional support, and the courage to ask for help. Merrill also explains why coaching is not about giving people answers, but helping them discover their own strength and make conscious choices about the life they want to live. Highlights: 03:11 - Merrill shares how ballet shaped her early life and career. 11:00 - Pressure around weight led to bulimia and leaving professional ballet. 20:49 - Toxic relationships taught Merrill the importance of setting boundaries. 31:09 - A life coaching course changed how Merrill viewed control and personal responsibility. 43:28 - Trauma recovery became a focus of Merrill’s coaching work. 59:16 - Undivided attention can help parents build stronger connections with their children. . About the Guest: I am still here, and I am most grateful for that privilege.  I have been fortunate to live out most young girls’ dreams of being a professional ballet dancer and an air hostess / flight attendant. However, for many years was terribly unhappy and felt life was not worth living.... Abusive relationships were the order of the day, both at work and in my personal life, and I unfortunately developed a severe eating disorder which taunted me for 12 years. Atop that were several sexual assaults, exorcism, home robberies, burnout, financial scarcity, manipulation and more. I overcame being completely broken emotionally; physically, experienced grief from the loss of multiple loved ones and friends; was a single parent (for over 20 years with no support), lost most of our material possessions, and loads more. Often questioning, “Why me?”, I read one day what we should be asking ourselves is “Why not me?”  Why should I think, or assume I should be immune to difficulties in life?  This was when I realised the power of my mind.  I overcame the trauma of the above through mind control, determination, reflection, introspection, and willpower. That was a changing point in my life.  Perhaps I went through these experiences so I could help others. In 2019 I studied to become a certified life coach, intent on helping others. Subsequently, I created a course on healing oneself emotionally, using the principles of life coaching. I discovered once my emotions were better aligned, the physical 'tiredness', and lethargy, decreased, and for the first time, (in what felt like forever), I decided life might be worth living after all. My desire is to teach others to do the same. Realising how much valuable time I had wasted, hiding from the world, feeling pathetic, and unworthy, I set out to make a difference, spreading love and support. At the lowest of the low, God sent heavenly friends to support me through the dark days. My mission is to strengthen, and empower others by teaching them the tools, strategies, and skills they need to succeed, and to be able to live the life they choose. I encourage them not to waste their lives being unhappy, it really IS worth putting in the work, healing, and being able to actually LIVE a productive AND fulfilling life! Ways to connect with Merrill**:** Website 1:  Merrills Life Transformation Coaching:  https://merrills.co.za Website 2:  My Healing Program: https://myhealingprogram.com Instagram:     The Sista Hood:                    @thesistahoodsa Facebook:      Merrill Isherwood:                           https://www.facebook.com/merrill.isherwood Merrills Life Coaching:       https://www.facebook.com/Merrillsthesistahood/ The Sista Hood:                    https://www.facebook.com/Merrillsthesistahood/ LinkedIn:       Merrill Isherwood:  https://www.linkedin.com/in/merrill-isherwood-the-change-catalyst/ **My Healing Program: ** ? About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes:

Strong businesses do not become healthy by accident. They are built through trust, clear leadership, accountability, and a willingness to face problems together. Will Watrous joins me to explore what makes leadership teams work and why so many companies struggle even when good people are involved. Will shares how his own entrepreneurial journey led him from marketing into helping leadership teams use the Entrepreneurial Operating System, or EOS, to create greater vision, traction, and team health. We discuss vulnerability-based trust, productive conflict, accountability, business complexity, data-driven decisions, and why leaders must take responsibility for both what works and what does not. Will also explains why simplicity matters as companies grow, how weekly meetings can keep teams focused, and why leaders need quiet thinking time to gain clarity. You will find practical leadership lessons here for building stronger teams, making better decisions, and creating a healthier business. Highlights: 05:22 How helping one business owner launched Will’s entrepreneurial journey. 11:42 Why strong leadership creates accountability. 15:29 How trust becomes the foundation of healthy teams. 26:20 Why productive conflict leads to better decisions. 40:44 How leaders can reduce complexity as a business grows. 54:04 Why clarity breaks help leaders think and lead better. . About the Guest: Will Watrous is a business owner, EOS Implementer, and advisor to growth-minded leaders in the Tulsa and Broken Arrow area. He works primarily with founders and leadership teams of companies with 10 to 250 employees who want more clarity, discipline, and traction in their organizations. His work centers on helping leaders simplify complexity, make better decisions, and consistently execute on what matters most. As a Certified EOS Implementer, Will guides leadership teams through the Entrepreneurial Operating System, focusing on vision, accountability, data, and healthy team dynamics. He is known for being practical, direct, and grounded in real-world business experience. Clients value his ability to ask hard questions, create focus, and turn strategy into clear priorities that actually get done. Beyond EOS, Will owns and advises multiple businesses, including a marketing company and commercial real estate investments. This firsthand ownership experience shapes how he works with clients. He understands cash flow, hiring decisions, sales challenges, and the pressure leaders face when growth creates complexity. His approach blends structured systems with sound judgment and financial awareness. Will is deeply interested in finance, long-term wealth building, and disciplined execution, both personally and professionally. He values tools, scorecards, and measurable outcomes, but believes strong businesses are ultimately built by healthy, aligned leaders. His Christian worldview influences how he thinks about stewardship, integrity, and responsibility. He lives in the Tulsa area with his wife Jenny and their two children, Eli and Ellie. Outside of work, Will enjoys fitness, hiking, travel, learning, and time with his family. He is driven by helping leaders build organizations that are not only successful, but sustainable and well-run for the long term. Ways to connect with Will**:** LinkedIn: https://www.linkedin.com/in/willwatrous/ Website: https://implementer.eosworldwide.com/will-watrous/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingson, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Well, greetings, everyone, wherever you may be today, I am your host Mike Hingson, and you are listening and/or watching Unstoppable Mindset. Our guest today is Will Watrous, and Will has a I think a lot of interesting things to talk with us about regarding organizations, team building, teamwork, and other such things, and I'm not going to give it away because it's his job to really talk about that, which is a lot more fun. Although I will say that he and I share a like of a particular book on teamwork, which we'll talk about, I'm sure, as we go forward. But anyway, Will, I want to welcome you to Unstoppable Mindset. We're really glad you're here. Will Watrous  01:40 Thank you, Mike. What a pleasure to be on your podcast today. Michael Hingson  01:43 Well, well, I've been looking forward to it for a while, so we're we're glad we're doing it, and we'll we'll take about an hour, and then you can go off to dinner unless you've already had dinner. Speaker 1  01:53 Sounds like a plan. Michael Hingson  01:56 Yeah, Will is in Oklahoma, so I think he's having warmer temperatures today than we are. Anyway, so let's let's go ahead and move forward. Why don't you tell us kind of maybe a little bit about the early will growing up and all that? Speaker 1  02:10 Sure. So I grew up in a little coastal town, Mystic, Connecticut, which is on the shore, northeastern Connecticut. Michael Hingson  02:19 Did you ever have pizza there? I had to ask. Speaker 1  02:21 I did. I did have Mystic Pizza before it was made famous by Julia Roberts' right movie, and that was that was my hometown. Yeah. So the Mystic Drawbridge there, and the old Mystic Village, or the Mystic Seaport. It's a very touristy, but also a great place to grow up. Yeah, on the water, and yeah, the youngest of six kids, five boys, one girl, but don't feel sorry for her because she is probably could still beat me up. She's a strong, strong woman, and yes, pretty, pretty average in in many ways, childhood graduated from high school and went off to college here in Oklahoma. Spent about six years out here going to school, and then went back to the East Coast. This time to Washington D.C. area. I was working in a large nonprofit organization just outside the Beltway, and then wound up going to Boston. Taught at a school in Brookline, Massachusetts, just outside of Boston. And then my wife decided she wanted to go to college out here in Oklahoma, so we moved back out here in around around 2010, and I started a business, and that started my entrepreneurial journey, which was very intensive. Let's say learned a lot, a lot of it the hard way, and really developed an affinity, appreciation for business, for entrepreneurship, for ultimately serving people, which is what most businesses should be designed to do. And through all of that, took some really powerful principles, insights, truths away, and now have the privilege of helping a lot of other business leadership teams run stronger, better, healthier companies. Michael Hingson  04:28 What got you to go to college in Oklahoma? Coming from Mystic, Speaker 1  04:33 well, being the youngest of six, two of my brothers had come to school out here, and so I was following in their footsteps. Michael Hingson  04:41 Where did you go to school? Speaker 1  04:43 So I went to Oral Oral Roberts University. Yep, and I went to a college called Raymo Bible Training College, which is a Christian two-year Christian school out here. Michael Hingson  04:56 And eventually, you came back. And why did your wife want to come? And go to college in Oklahoma, kind of same concepts. Speaker 1  05:03 Yeah, she wanted just so she wanted to go to the Rayma Bible Training College to get a foundation in her faith, and just you know early on in in life wanted to lay that framework, that groundwork, so that she she felt for the rest of her life, and she had met a lot of other graduates from that particular school, which is an amazing

A strong story can do more than sell a product. It can change how people see a brand, a problem, and even themselves. I talk with advertising and brand storytelling expert Park Howell about why our brains respond to simple problem-and-solution stories, how trust shapes buying decisions, and why your story should focus on your audience instead of you. Park shares the ABT storytelling framework, lessons from decades in advertising, and how one campaign helped drive major growth for Goodwill. We also explore AI storytelling, brand identity, human creativity, and why the best use of AI still requires a human voice. I believe you will find Park’s ideas useful whether you lead a business, market a brand, speak to audiences, or simply want to communicate with greater impact. Highlights: 01:19 - Why every strong story starts with a problem that needs solving. 14:46 - How shifting the story away from yourself makes it more relevant to your audience. 19:55 - What one advertising campaign taught Park about the power of story structure. 30:25 - How the ABT framework turns a message into a clear, compelling story. 44:39 - How storytelling helped Park make a major career shift at age 55. 53:50 - Why finding key moments in your life can reveal the story worth telling. About the Guest: Park Howell is known as The World's Most Industrious Storyteller, having helped purpose-driven brands grow by as much as 600 percent through the power of strategic narrative. With over 40 years in brand creation, including 20 years running his own advertising agency Park and Co, Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. Park is an EMMY Award-winning storytelling strategist and the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System to clarify your story, amplify your impact, and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of downloaded podcasts worldwide, and Feedspot.com named it the number one business storytelling podcast for 2022. In 2020, Park published Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand, which teaches readers how to use three proven narrative frameworks to captivate audiences and convert customers. He followed this with The Narrative Gym for Business in 2021, a practical 75-page guide on using the ABT framework—And, But, Therefore—to make all business communications compelling and persuasive. Most recently, Park launched the StoryCycle Genie, an AI-powered platform that helps business leaders craft lucrative brand story strategies in minutes rather than months, using his proven Story Cycle System that has grown brands by as much as 600 percent. The platform democratizes strategic storytelling expertise, making it accessible to businesses of all sizes. Park consults, teaches, coaches, and speaks internationally, having guided hundreds of brands and developed thousands of leaders in organizations including Dell, The Home Depot, Hilton, Cummins, Walgreens, Banner Health, and the United States Air Force. A graduate of Washington State University, he combines his degrees in communications and music composition to help leaders excel through the stories they tell. Ways to connect with Park**:** StoryCycle Genie™ Linkedin.com/in/ParkHowell Twitter.com/ParkHowell Facebook.com/Park.Howell Instagram.com/ParkHowell YouTube/BusinessOfStory The Business of Story About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingson, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hi, everybody! Wherever you happen to be welcome to another episode of Unstoppable Mindset. I am your host Mike Hingson, and our guest today is Park Howell, who has been in advertising for quite a number of years. So he's going to talk about a lot of that kind of stuff, and I think it'll be fascinating. He's been Advertiser of the Year in the Arizona area, and he's just done a lot of different kinds of things over the years that will be interesting to hear about. I suspect that you'll all find what he has to say pretty fascinating, and he has done a lot with helping people and companies improve their brands, as you'll see. Anyway, I'm not going to give it away. Where would the fun be in that? So, Park, welcome to Unstoppable Mindset. We're glad you're here. Well, Mike, thank you so much for having me. It's a true honor. Well, thank you. I'm I'm honored that you're you're here as well. Well, why don't we start? I'm I'm going to start. I usually like to start by asking people to talk about their their kind of early life, and I'll do that in a minute. But I want to start with something else. What is advertising? I'll ask for an opening question. Park Howell  02:08 The desperate act of selling something. How about that? It if you've got you know if you're going to sell something out there, you got to let the world know what that is. Of course, I had a mentor of mine, Sandy Peterson, when I was just growing up in the ad world, and he often said to me, "He said, 'Hey, Park, even 2000 year old churches ring their bells every Sunday morning to let their people know that the doors are open, and that to me is advertising that you've got to be able to communicate and tell stories, share stories about your brand and your world that connects from your target audience's point of view to solve a problem they have. You know, every story is about a problem. Without a problem, without conflict, you have no story, and that is the essentials of advertising: is what is the problem you are solving for whom, and how do you do it better than anyone else? Yeah, and I think the the key to that is stories, and and so many people just don't understand why storytelling and having stories is such an integral and important part of everything that we do. Yeah, well, if you think about it, you know everyone is is fearing this existential crisis of AI, the most remarkable technology our brilliant brains have been able to create. But if you think about it, and you go back 75,000 years when our ancestors were navigating and surviving the savanna. They were using the technology of storytelling in the way of rebel storytelling, cave paintings, and so forth, to be able to not just evolve but become you know the Homo sapiens storytelling apes we are today. So that particular structure, that technology of storytelling, speaks specifically to our very primal limbic brain, where all of our real decisions are being made, and that brain has not changed appreciably in 75,000 years, even though our neurofrontal cortex has enabling us to create what we have today in technology, and that's why I get asked this a lot. You know, they'll say, "How is AI changing storytelling? And I said, "Well, it's not. Storytelling is fundamentally the same. It is changing the storyteller and how we share those stories with the world. And I think we need to be careful with AI because right now we're sort of on a cusp. So part of AI can be very accurate. Sometimes it's not, but the reality is that AI is not going to replace the human being storyteller and. Michael Hingson  05:00 So it's really important that although we can use AI to help, we still have to be the ones that are in charge and tell the stories. Park Howell  05:08 Well, the fundamental structures

What if changing your attitude starts with changing the questions you ask yourself? Stephen Shaner has taken a remarkable path through music, the military, firefighting, air traffic control, technology, leadership, magic, and public speaking. Along the way, he became fascinated with how people respond to life and why some people remain positive when things go wrong. Stephen and I explore how attitude becomes a choice, why focusing on what you can control can reduce fear and frustration, and how simple changes in vocabulary can shift your outlook. We also talk about gratitude, energy, service, leadership, passion, and discovering who you are beyond what you do for work. Stephen shares lessons from Stephen Covey, Toastmasters, his own leadership experiences, and everyday moments when one different question changed everything. I believe you will find some useful ideas here for building a more positive attitude and making choices that help you move forward. Highlights: 02:58 – Follow Stephen’s unusual path from music and the military to leadership and speaking. 10:21 – Discover why knowing who you are matters more than defining yourself by your job. 13:44 – Learn why attitude is a choice, even when circumstances are difficult. 22:42 – See how changing your words can shift the way you experience everyday challenges. 30:21 – Hear how gratitude can quickly change your focus and mood. 52:30 – Learn how one different question can turn a negative situation into a positive one. About the Guest: Stephen Shaner has been studying the concept of “attitude” for more than 35 years. Specifically, his interest has focused on how attitude affects people, and the people around them. He has incorporated learning experiences from a multitude of sources, research, and training relative to behavior, attitude, ethics, and business and personal relations. Stephen, as a facilitator of Stephen Covey’s “The Seven Habits of Highly Effective People" for 15 years, was able to gain powerful insight. These opportunities led him to design informative and relevant presentations. Coupled with his contagious attitude, his extensive experience has made him a popular resource for keynotes, seminars, workshops, private sessions, newsletters and articles. He is a sought-after mentor for business professionals and individuals seeking for meaningful and lasting improvement. In his professional life, after 20 years of employment with HealthPartners, Stephen recently retired as the Manager of the Regional Technology Center in Duluth, Minnesota. He has been an active member of Toastmasters International for over 23 years, where he has held many leadership positions, including District Director for a membership base of approximately 5,000, and Region IV Advisor, with responsibilities covering six U.S. states and four Canadian Provinces. Stephen currently lives with his wife in Tennessee. Stephen continues to incorporate his leadership and communication skills to help professional and private entities meet their specific demands and goals.  His success is based on delivering personalized training, guidance, and entertaining messages, and his passion for teaching and sharing his knowledge for the benefit of those around him.  As an award-winning international speaker, his presentations have reached around the globe to businesses including England, Germany, Canada, the Philippines, and India.    Stephen is also building a successful podcast titled, “Are You Awesome Today?” He will soon be releasing his 200th episode, all featuring a truly international cache of professionals, covering a myriad of relevant, interesting and dynamic topics.   Stephen has developed presentations that reach to the core of what attitude is and how having the right one can dramatically change lives professionally and personally. You are invited to explore all Stephen has to offer, or contact him to discuss a presentation that fits your needs. Ways to connect with Stephen: Website: www.awesomeattitude.net LinkedIn: https://www.linkedin.com/in/stephenshaner/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingson, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hi there, everyone. Wherever you happen to be, welcome to another episode of Unstoppable Mindset. I am your host Michael Hingston, and today we get to chat with Stephen Shainer. And Stephen is a person who's going to talk a lot about attitudes. So we ought to have a great discussion about cats. Then we'll see. Anyway, Stephen, welcome to Unstoppable Mindset. We're glad you're here. Stephen Shaner  01:23 Well, thank you so much, Michael. It's an honor to be here. Thanks for having me. Michael Hingson  01:26 Actually, my cat does does pretty well. My cat has developed this habit that she likes to be petted while she eats, and I'm the one that has to pet her since now I'm the only one in the house. But literally, she'll yell and won't eat until I go in and pet her while she's eating, it's it's really funny. Stephen Shaner  01:45 Ours was abused in two homes before we got her by both people and animals, and we got her from the shelter. She had very little fur from the anxiety. They told us she was a medium-haired tabby, and we got her home, and she just went poof, and just this giant fur ball. And it turns out she's part Norwegian forest cat, but she's just a little angel. She just her favorite place to be is on one of our laps, and she she doesn't get into anything. She doesn't scratch furniture. She has no interest in people, food. She just wants to be held and likes to purr. Michael Hingson  02:14 Well, and that's what counts. Well, we rescued this one. We rescued Stitch 11 years ago. Now it's actually getting 11 years and almost a month. And people lived in the apartment next to us, and the the wife died, and it was the wife's cat basically because the husband decided to go live in an assisted living facility and had absolutely no interest in the cat. Just told his caregiver and his sister who were moving out his furniture, take the cat to the pound. I don't want anything to do with it. We learned about that, and we said, "Well, we'll find it a home, because we didn't want a cat at the time. We was all we were living in apartments and had two golden or two Labrador Retriever dogs, a guide dog, and the dog's mother, who was also a service dog for my wife. And so we said, "We'll find it a home, and as I love to say, I then made the mistake of asking what the cat's name was, and they told me the cat's name was Stitch, and I realized that this cat was going nowhere since my wife had been a quilter since 1994. Stephen Shaner  03:15 That's a great story, Michael Hingson  03:16 and Stitch has been now with us for over 11 years, and it's and it's great. And my wife has passed away, but you know, Stitch and my current guide dog Alamo keep an eye on me. And I'm sure my wife is monitoring from somewhere, so I got to be a good kid, or I'm going to get in trouble. Stephen Shaner  03:32 Yep, good. Michael Hingson  03:33 So you know, it kind of works. Well, tell us about kind of maybe the early Stephen growing up. Let's start there. It's always great to start at the beginning. Stephen Shaner  03:41 Wow, way back there. I know Michael Hingson  03:43 a long time ago. Stephen Shaner  03:45 Yeah, early. My my dad played guitar professionally for many years, and he's done some other things as well. But that was his primary love, his passion. And growing up

The lessons I carried away from September 11 did not begin that day, and they certainly did not end there. In this solo episode, I reflect on how my parents taught me not to accept the limits others placed on blindness, how my guide dogs taught me about trust and teamwork, and how September 11 confirmed so much of what I already believed about fear, leadership, change, and possibility. I share why I work hard not to worry about things I cannot control, why I believe we can never truly go back to “normal,” and why strong teams are built through trust rather than control. I also challenge some of the ways we think about blindness and disability, because different does not mean less capable. I hope these lessons help you think differently about fear, change, leadership, and what it really means to live with an unstoppable mindset. Highlights: 00:46 – Why the lessons of September 11 began long before that day. 08:56 – How Michael learned that blindness is not the real barrier. 17:13 – Why focusing on what you can control can reduce fear. 24:28 – Why getting back to “normal” is not always the answer. 32:30 – What guide dogs taught Michael about trust and teamwork. 1:01:37 – Why disability does not mean a lack of ability. About the Host: Michael Hingson, blind since birth, was born in Chicago to sighted parents who believed in raising their son with a can-do attitude. Treated like all other children in his family, Michael rode a bike did advanced math in his head and learn to read and write – Braille that is! Michael’s family relocated to the warm Palmdale area of California when he was five years old. It is here that Hingson had his first adventure with Guide Dogs for the Blind and received his first guide dog. He later went to college receiving a bachelor’s and master’s degree in Physics along with a secondary teaching credential from the University of California at Irvine. Michael then enjoyed a nearly-30-year career working for high tech companies spending most of his time in management roles. Michael Hingson’s life changed dramatically on September 11, 2001 when he and his guide dog, Roselle, escaped from the 78th floor of Tower One in the World Trade Center moments before it collapsed. Soon after, Michael and Roselle were thrust into the international limelight where Michael began to share his unique survival story and 9-11 lessons of trust, courage, heroism, and teamwork. Mike has served as The National Public Affairs Director for one of the largest Nonprofit organizations in the nation: Guide Dogs for the Blind; He has served as the vice president of the National Association of Guide Dog Users; Michael has held a seat on the Fort Worth Lighthouse for the Blind. He is the chair of the board of directors of the Earle Baum Center for the Blind  and is the vice chair of the Colorado Center for the Blind; Michael is The National Ambassador for the Braille Literacy Campaign of the National Federation of the Blind. Until October 2019 he worked as the CEO of the Do More Foundation, the non-profit arm of Aira Tech Corp, a manufacturer of assistive technology which makes a revolutionary visual interpreter for blind people. In January 2021 Mike joined accessiBe as its Chief Vision Officer to help advance the company goal of making the entire internet fully inclusive. He held this position through June of 2026. He is the author of the #1 New York Times Best Seller: “Thunder dog –The True Story of a Blind Man, a Guide Dog & the Triumph of Trust” – selling over 2.5 million copies Worldwide. In 2013 Mr. Hingson published his 2 book “Running with Roselle”- which Is the first of its kind- A story for our youth shedding light on one of Americas Darkest Days. Mr. Hingson’s third book, “Live Like A Guide Dog”, was released on August 20, 2024. This book shows readers how they can learn to control fear and not, as Mike would say, “become blinded by fear in the face of crisis”. Aside from his talents and advocacies, Mr. Hingson has traveled the Globe from Japan to New Zealand, the Netherlands to his hometown, Chicago. Speaking to some of the world’s most elite: from former President, George W. Bush to Larry King, to Fortune 500 companies and colleges and Universities Nationwide. After sharing his story of survival on hundreds of TV and Radio programs, Michael is now an Expert hired by many of today’s major corporations and organizations. Speaking and consulting on the importance of Teamwork and Trust, Moving from Diversity to Inclusion, as well as offering Adaptive Technology Training – spearheading innovation for ALL! - Thus, bringing organizations to the forefront of the ever-changing competitive modern world. In June, 2024 Mike was inducted as an alumni member into the honors Fraternity Phi Beta Kappa. Currently Michael lives in Victorville, California with Alamo, Michael’s eighth guide dog and his rescue feline, Stitch. More information on Mr. Hingson is available on his website. Here also is a link to Mr. Hingson’s press kit: https://www.dropbox.com/scl/fo/q8uxu9u7pap4puj5de7rg/h?rlkey=22bziy0wmghf8111kad73685y\&dl=0 http://www.michaelhingson.com/live-like-a-guide-dog www.michaelhingson.com www.michaelhingson.com/podcast Facebook, https://www.facebook.com/mhingson https://www.facebook.com/michael.hingson.author.speaker/ https://www.facebook.com/Roselle911GuideDog/ https://www.facebook.com/groups/1568642850718948 https://www.facebook.com/?paipv=0\&eav=AfZNi2VDR2R4nC6SveyCvZIyKtyi9VOLOzOKcG-v0Hk1glaVssEHwdR920w1_u-8B-k&_rdr https://www.facebook.com/?paipv=0\&eav=AfZNi2VDR2R4nC6SveyCvZIyKtyi9VOLOzOKcG-v0Hk1glaVssEHwdR920w1_u-8B-k&_rdr Twitter, https://twitter.com/mhingson LinkedIn, https://www.linkedin.com/in/michaelhingson Youtube channel, https://www.youtube.com/channel/UCfCx2L9OVN38Dv4mX6udP8g Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingson, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Well, hello, everyone. I am Michael Hingson. I am your host on Unstoppable Mindset, and this happens to be episode 475. Yeah, we've done a lot of these, and most all of them have been conversations with people who said that they wanted to come on the podcast and talk about one thing or another. And I was really pleased to have them. This episode is going to be a little bit different, as the last few have been. Episode 472, which we published on September 4, was a talk I gave in April of 2024, which told my story of being in the World Trade Center on september 11, on episode 473 on the eighth of September, Michelle Abraham interviewed me, and we talked about a number of things around september 11 and so on. Episode 474, which was published on the 11th of September, 2026. was a conversation with Bob Ellis, who was in the Pentagon on September 11, 2001, an escape, and we hear his story, and we got to chat and kind of talked about notes from both of us. Now it's episode 475, and it was suggested that I ought to talk about things that I learned from September 11th and how my life has changed, and I'm going to do the best I can to talk about all that. So you're just going to be hearing me today. I hope you won't go away. I hope that you'll enjoy it. I just returned from speaking all week from September 9th through September 11th in Kilgore, Texas, at Kilgore College, they did an incredible job of doing some things to help people become aware of September 11th. They actually had in the library and around the library at Kilgore College a monument to September 11th. They had some columns or portions of columns from the World Trade Center. They had a list of all of the names. They had flags in a in a in several rows with the names of all of the people who were lost on September 11th. They had a timeline from my book Thunderdog: The Story of a Blind man, his guide dog, and the triumph of trust at Ground Zero-a timeline of what I experienced, and they also had, I think, a timeline of just the World Trade Center events in in general. Well, okay, so all of that happened. I got back last night, and now here it is, Sunday. It is the 13th of September, and I'm recording this so that we can publish it on Tuesday, september 15. So that's a little bit of a long way to get to where we are. But as I said, people asked me to talk about what I learned that day, and how I proceeded and progressed from that day, but I have to go back to long before September 11th to really do

September 11, 2001, changed Bob Ellis’s life, just as it changed mine. Bob was working at the Pentagon that morning and had walked out of the building only minutes before Flight 77 struck the area where his meeting had taken place. You will hear how he immediately became part of the response, helping organize emergency supplies and support for those working at the Pentagon. We also compare our experiences from two different locations that day, Bob at the Pentagon and me at the World Trade Center with my guide dog Roselle. Twenty-five years later, our conversation is about more than remembering 9/11. It is about leadership, teamwork, service, controlling fear, and deciding what we do with the life we have been given. I believe Bob’s story offers lessons we can all use when the unexpected happens. Highlights: 05:29-Bob shares how his early life and military support career shaped his path. 23:53-He recalls realizing the first World Trade Center strike was not an accident. 32:59-Bob describes being just 300 yards away when the Pentagon was hit. 37:00-He explains how he helped organize emergency relief supplies within hours. 1:03:54-Michael reflects on survival, fear, and the responsibility to move forward. 1:06:55-Bob shares the lasting life lessons he took from September 11. About the Guest: Bob Ellis is the Vice President, American Logistics Association responsible for Exchange, MWR, Food Service Operations. The native of Fort Walton Beach, Florida began his career with AAFES in 1972. From 1972 through 1984, he held retail management positions as a Branch Manager, and Operations Manager Main Store. In 1985, Ellis began a string of assignments as an Exchange General Manager trainee at Fort Belvoir, VA, and Exchange General Manager, Fort Hamilton, NY and Carlisle Barrack PA, (Army War College). Assignments as Area Retail Manager and General Manager at the former Japan Area Exchange ran from 1989-1992. In 1992, Ellis was transferred to Travis AFB in California as Retail Manager, Main Store. In 1994, Ellis was selected for the General Manager's position at Travis and spent three years assisting in the design and new construction effort of the largest retail Main Store ever constructed by AAFES. From 1997 to 2002, Ellis held the position of Director of AAFES' Washington Office, serving as the principal representative of the Commander, AAFES to the Office of the Secretary of Defense, the Departments of the Army and the Air Force, Congressional offices and industry representatives. Notable among his accomplishments, Ellis was instrumental in spearheading AAFES support to the Pentagon after the attacks of September 11th. Within 48 hours of the event, AAFES established a mobile exchange in the shadow of the impact site to support rescue workers and investigators with critical need and personal comfort items. After Washington, Ellis moved to AAFES Headquarters' in Dallas to assume the Vice President Specialty and Consumables position. In this role, Ellis was responsible for the SD-C Category Team Managers/Buyers. In August 2003, Ellis took his a position as Vice President of Corporate Planning and Communications where he managed the development of AAFES long range and contingency planning programs, oversight of corporate public affairs and ensured compliance with Department of Defense policy guidance with the goal of preserving and protecting the exchange benefit for soldiers and airmen and their families around the globe. Bob joined the ALA on 31 July 2006 where he continues to serve a role in military resale supporting Exchange, MWR, and Food Service, operations still serving military resale over 51 years continuous service. Ways to connect with Bob**:** You can find more benefits how Branded Riches can help you build your Brand, Product, Business, and Yourself at https://www.BrandedRiches.com   Connect:  https://www.linkedin.com/in/neryk-davydov Branded Riches Audiobook by Neryk Davydov https://www.audible.com/pd/Branded-Riches-Audiobook/B0GCP9MMRB Branded Riches Book https://www.amazon.com/Branded-Riches-Increase-Income-Irresistible/dp/1987753836 $5 Free Gift for Creating A New Ovato Wallet    www.ovatoCoin.com  About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Everyone, I am Michael Hingson, the host of Unstoppable Mindset. You've heard my voice for the last 471 episodes, but I'm calling you all out today and asking you to listen to this because we're going to make a special announcement now regarding the next four episodes, starting with 472. We're going to help commemorate the historic events of September 11, 2001. Yes, they're definitely historic, although not necessarily the most positive things that have ever happened. But as many of you may know, I was in the World Trade Center working on September 11, 2001, on the 78th floor of Tower One, and escaped with my guide dog. I've delivered a speech about that, which we put in the first episode of this podcast series back in August of 2021. But this Friday, episode 472 is going to have an updated speech that I delivered just a few years ago at the Marshfield, Missouri Cherry Blossom Festival. That festival is a yearly event celebrating different kinds of things that have happened in American history, and I was invited to come and speak, which I did. I'm going to put that speech up for you as episode 472. I think you'll find it enlightening. It'll teach you something about blindness and blind people. It'll tell you my story, and it'll give you some inspiration that I hope you will find helpful. Next Tuesday, september 8, Michelle Abraham is going to interview me. Michelle is with Amplify You, the company that does all of our back office stuff and helps me with the editing and other things regarding the podcast. Michelle owns her own podcast, and she is going to interview me about September 11th and other kinds of things relating to what I've learned and things that have happened over the past 25 years. She's also going to be putting this up on her podcast Amplify You, so you can find us in a lot of different places. On September 11th, I'm going to chat with Bob Ellis. Bob was in the Pentagon on September 11, 2001, and had literally just walked out the door of the Pentagon when the plane crashed into the Pentagon and did the things and the damage that it did, and of course generated all the things that occurred at the Pentagon. On the 15th of September, I'm going to come back and have a conversation with all of you about lessons that I've learned over the past 25 years, and just reminisce a little bit about all of that. While the podcast is occurring on September 11th, I will be actually in Kilgore, Texas, doing a speech about September 11th. So lots of things going on, I hope you listen to these episodes. I hope that you'll tell everyone that you can about them. I really enjoy all of the support that you've given us over the years, and we're going to continue to do things with Unstoppable Mindset. And of course, as always, if you'd like to come on or know anyone who would, please let us know. We're always looking for guests. Thanks very much. We'll see you on Friday with the first of these four episodes. What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingston, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hi everyone, and welcome to another episode of Unstoppable Mindset. You are listening to us today, or at least I'm assuming you're listening just when this came out. But whenever you're listening, it is today, September 11th, 2026, which is needless to say, a special day

Twenty-five years after September 11, I still believe that day has important lessons to teach us about fear, preparation, and leadership. This time, Michelle Abraham from AmplifYou takes over the hosting seat and interviews me about my experience escaping the World Trade Center with my guide dog, Roselle. We talk about why knowing the building and its emergency procedures mattered, how I worked to keep fear from taking control, and why focusing on what I could control helped me keep moving. I also share how September 11 changed the direction of my life, led me into professional speaking, and helped shape the Unstoppable Mindset philosophy I continue to share today. Highlights: 02:30 – The ordinary morning that became September 11. 08:04 – How preparation shaped Michael’s response when the tower was hit. 18:34 – How Michael and David helped keep panic from taking over. 27:15 – Why trusting Roselle mattered during the collapse. 31:38 – The lesson of focusing only on what you can control. 41:52 – How September 11 helped shape the Unstoppable Mindset philosophy. About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Everyone, I am Michael Hingson, the host of Unstoppable Mindset. You've heard my voice for the last 471 episodes, but I'm calling you all out today and asking you to listen to this because we're going to make a special announcement now regarding the next four episodes, starting with 472. We're going to help commemorate the historic events of September 11, 2001. Yes, they're definitely historic, although not necessarily the most positive things that have ever happened. But as many of you may know, I was in the World Trade Center working on September 11, 2001, on the 78th floor of Tower One, and escaped with my guide dog. I've delivered a speech about that, which we put in the first episode of this podcast series back in August of 2021. But this Friday, episode 472 is going to have an updated speech that I delivered just a few years ago at the Marshfield, Missouri Cherry Blossom Festival. That festival is a yearly event celebrating different kinds of things that have happened in American history, and I was invited to come and speak, which I did. I'm going to put that speech up for you as episode 472. I think you'll find it enlightening. It'll teach you something about blindness and blind people. It'll tell you my story, and it'll give you some inspiration that I hope you will find helpful. Next Tuesday, september 8, Michelle Abraham is going to interview me. Michelle is with Amplify You, the company that does all of our back office stuff and helps me with the editing and other things regarding the podcast. Michelle owns her own podcast, and she is going to interview me about September 11th and other kinds of things relating to what I've learned and things that have happened over the past 25 years. She's also going to be putting this up on her podcast Amplify You, so you can find us in a lot of different places. On September 11th, I'm going to chat with Bob Ellis. Bob was in the Pentagon on September 11, 2001, and had literally just walked out the door of the Pentagon when the plane crashed into the Pentagon and did the things and the damage that it did, and of course generated all the things that occurred at the Pentagon. On the 15th of September, I'm going to come back and have a conversation with all of you about lessons that I've learned over the past 25 years, and just reminisce a little bit about all of that. While the podcast is occurring on September 11th, I will be actually in Kilgore, Texas, doing a speech about September 11th. So lots of things going on, I hope you listen to these episodes. I hope that you'll tell everyone that you can about them. I really enjoy all of the support that you've given us over the years, and we're going to continue to do things with Unstoppable Mindset. And of course, as always, if you'd like to come on or know anyone who would, please let us know. We're always looking for guests. Thanks very much. We'll see you on Friday with the first of these four episodes. What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingson, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hi, everyone, and welcome to another episode of Unstoppable Mindset. When and today is a little bit different than what we normally do because I'm going to be the guest on the podcast, Michelle Abraham from Amplify You, who is also putting this particular podcast episode on her podcast, but Michelle is going to mainly be interviewing me. As many of you should know, this is the 25th commemoration or remembrance of the terrorist attacks on the World Trade Center on September 11, 2001, and we thought it would be very relevant to to spend some time on a few podcast episodes talking about that a little bit. Michael Hingson  04:46 For those of you that listened to the last episode before this one, you heard me deliver my speech talking about what happened to me on september 11. I used. A speech that we we delivered just a couple of years ago. So it's a little bit different than the one that, if you listen to the initial episodes of Unstoppable Mindset, you heard way back 472, 473 episodes ago. But this one still tells the the same story, which is which is kind of cool, and so we're going to talk about that, and we'll talk about our next episode, which will be delivered on September 11th, and that one will be a conversation between me and Bob Ellis, who was in the Pentagon on September 11th, and so that'll be a little bit fun, and then we'll talk about some other stuff as well. But I'm going to turn this over to Michelle because she's the the interviewer, the the boss, and I'm just a guest today. So hi, Michelle. Amplifyou   05:50 Hey, Michael. Well, thanks for being a guest on your own show today for us. It's great to be here with you, and we've been with you all along the Instoppable Mindset Show. It's been really fun to work with you on this show, and so I know we've had we've recorded episodes around your story, and our listeners would have just listening to your keynote. But I would like to tap into Michael 25 years later. When you think back of the morning of September 11, 2001, what comes to your mind? It Michael Hingson  06:23 was a typical day. We we did have a thunderstorm about 1230 that morning, and Roselle, my fifth guide dog, who was my guide dog at the time, was afraid of thunder. She had developed this phobia. The theory, basically, about dogs being afraid of thunder is it's not just the thunder sounds, but it's also the fact that the dogs have a static charge that builds up on their fur, and that gives them a tingly and kind of a strange feeling, and between that and the thunder, they learn to equate the two, and that just causes a lot of angst. And in Roselle's case, at 1230 in the morning, we weren't even hearing a thunderstorm, but she started getting really nervous, and so I took her down to my office. And as I was going downstairs, we started hearing thunder, and the storm actually came right over our house. So I love to say God clearly has a sense of humor of some sort because the thunder-I had never heard thunder like I heard That morning, that is, literally, it came right over our house, so we heard what were explosion sounds. It was it was different than I had ever heard before, but I didn't have any message that said you shouldn't go into the World Trade Center or go to work that day, and I had been planning on going to work that day because we were going to be conducting some sales training semin

Surviving September 11 took more than courage. It took preparation, trust, and the ability to manage fear. I share my experience escaping from the 78th floor of the World Trade Center with my guide dog, Roselle, and the lessons that shaped how I responded that morning. You’ll hear how years of learning my surroundings, trusting my training, and understanding my role as a leader helped me stay focused during the evacuation. I also explore blindness, the limits society places on blind people, and the power of teamwork between a guide dog and handler. Most of all, this story is about focusing on what you can control, trusting the relationships you’ve built, and preparing yourself to act when fear shows up. Highlights: 00:10 – Why Michael is revisiting September 11, 25 years later. 11:45 – How Michael learned that blindness itself isn’t the limitation. 32:50 – Why preparation inside the World Trade Center mattered when crisis hit. 36:40 – How staying calm helped Michael lead others toward safety. 44:46 – The lesson Michael heard while running from the collapsing tower. 51:59 – What Roselle taught Michael about fear, trust, and moving forward. About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Transcript: Michael Hingson  00:04 Hi everyone, and welcome to another episode of Unstoppable Mindset. I am your host, Mike Hingson, and today we're doing something a little bit different. This is Friday, september 4, 20/26, and this is the first of four episodes commemorating all of the events that happened in and around September 11, 2001. As many of you know, I was in the World Trade Center working for a company. I had opened an office for them on the 78th floor of Tower One of the World Trade Center, and on September 11th, I was in my office because we were going to be doing some special sales training for people, and I was there getting prepared to do all of that when the terrorists attacked the towers, and then later the Pentagon. And as you may know, a fourth aircraft was crashed in Shanksville, Pennsylvania, because people on the aircraft took it over from the terrorists or tried to anyway, so one of the things that we thought would be helpful would be for me to give you again a taste of what I actually went through and what occurred on September 11, 2001, when we started this podcast back in August of 2021, I played a speech that talked about some of what happened to me in the World Trade Center. But today we're going to do a different speech. In April of 2024, I was invited to be a speaker at the Marshfield, Missouri Cherry Blossom Festival. Now that festival is a yearly event celebrating and commemorating different events in American history. In 2024, I was invited to come and speak and talk about my experience at the World Trade Center and to help put some of that into context. I thought it would be very relevant for all of you if we played that speech for you, so that you would again get a taste of what occurred with me, why I was able to survive and escape, and a little bit about the lessons that we should learn about not only September 11th, but frankly, from my perspective, being the fact that I have been blind since I was born in 1950, I want you to learn a little bit more about blindness. So we're going to present to you now my speech delivered in April on April 27, 2024, at the Marshfield, Missouri Cherry Blossom Festival. I hope that you'll enjoy it. I hope that it will teach you some things, and don't forget that we have other episodes coming up. We have another episode occurring on the eighth of September where I'm going to be interviewed by Michelle Abraham from Amplify You. Amplify You is the company that I work with to get these podcasts out twice a week, and Michelle has her own podcast, and she's going to interview me to talk about lessons we've learned, to talk a little bit about what happened on September 11th. But we won't give anything away for what's going to happen later in this series of episodes. On September 11th, I will be talking with Bob Ellis. Bob was at the Pentagon on September 11th and literally just walked out the door just before the aircraft hit the Pentagon. We're going to talk about that and again, hopefully, put some of things in perspective for you. Then on the 15th of September, I'm going to come back on episode 475 of our podcast, and talk a little bit more in detail about the lessons that I've learned, and talk about things that I hope people will take away and remember from september 11. I know many of you weren't even born when the World Trade Center terrorist attacks occurred, and so this episode 472, especially, I hope will give you a little bit better sense of what occurred, and from my perspective, why things occurred the way they did, and and how we proceed. So I hope you'll enjoy this episode. Hope that you'll enjoy what it brings, and we will definitely be moving forward to talk about some other things later on. Speaker 1  04:24 There are moments in American history that changed the national conscience. Yesterday, we heard about the assassination of President Kennedy. Some of you might be old enough to remember the attack of Pearl Harbor, and for most recently in American history, of course, the terrorist attacks September 11th. Today, you're going to hear a riveting account, a a heroic story of a man whose story I believe will really pull at your heartstrings. And to moderate that panel today, or that interview, to do is conduct our interview. Today is Mary Acher, who's no stranger to this stage, good friend, presidential historian, and a great interviewer. If you'll put your hands together for Miss Mary, Speaker 2  05:11 I just am so honored to met Michael Hinkson and Alamo. You know by what you see that he came down on the 78th floor of the North Tower with his guide dog Brosel, but I have a friend named Doug Weed who always told me, "You don't brag on yourself; you get somebody else to brag on you. And I want to brag on Michael before we start this. Before I ask him to tell this story, Michael was a premature baby, and at the time when he was born, they put the babies in pre in a the premature babies in a incubator sealed with 100% oxygen, and the doctors didn't know that then, but it blinded the children, and Michael was blinded at birth. So Michael was very fortunate that he had parents that refused to allow him to even think about being disabled. They mainstreamed him before mainstreaming was even known, and they taught him to ride a bicycle. They let him drive a car, and later in his life, he actually piloted an airplane. Is that amazing? He loved mathematics. He loved physics. He was taught geometry. He solved math problems in his head. He's got a master's degree in physics and another-not a master's, but a regular in in teaching. So that is why he is such an amazing man. He's never ever let this what enough people call a disability stop him at all? As a matter of fact, he has been such an amazing gift to the unsighted community in in the Braille and things that technology that blind people can utilize to be online and be all kinds of of things that they wouldn't ever have been allowed to do even 50 years ago. So anyway, I'm just so honored to have met you, Michael. It's just been amazing. I'm going to take him to Lambert's tomorrow. He says I have to catch the rolls, or somebody else will catch them and they'll eat them and he won't get it. I promised him I'd catch the rolls. All right, my dear Michael, would you start telling us about that horrendous day? I am Michael Hingson  08:00 going to not do what I said I was gonna do. I'm gonna stand up, and I'm gonna be very interested to go to Lambert's to see what they do with me, since normally they would throw the rolls, as I understand it. And I'm gonna point out that doesn't really work. So now, what are you gonna do? Because if they all fall on the floor and the dog gets them, and the dog gets sick, you guys are in trouble. So I'll be interested to see exactly what happens. No, I'm sure it will work out. Mary, thank you for those those kind words. I'd like to start by defining a couple things to help us in all of this. Mary is absolutely right about what my parents did in their position, the doctors told my parents when it was discovered I was blind at about four months of age that I should be sent to a home because no blind child could ever grow up to amount to anything or contribute

A chessboard can teach you a lot about building a business. I talk with entrepreneur and Branded Riches author Neryk Davydov about how chess shaped his approach to sales, branding, money management, customer relationships, and business growth. Neryk shares lessons from selling as a teenager, building a distribution business, creating private-label brands, and developing multiple streams of income. We also explore financial freedom, passive income, customer trust, time management, and knowing when to act fast or study your next move. Neryk believes strong businesses come from understanding people, managing what you already have, and staying ready for the opportunities in front of you. Highlights: 01:57 – Discover how Neryk’s early sales experiences began shaping his business mindset. 08:18 – Explore how chess influences the way Neryk approaches decisions and opportunities. 15:57 – Learn a simple system for managing money and building stronger financial habits. 30:30 – Hear how spotting the right opportunity can lead to creating a new product. 38:01 – Discover why understanding the customer matters before trying to make the sale. 48:38 – Explore why money management should begin long before you feel wealthy. About the Guest: Neryk Davydov brings more than 20 years of Marketing, Branding, and Sales experience from a variety of companies like Distributors, Wholesaler, and Retailers. His entrepreneur life has helped 3 other companies to become millionaires before he started his own company because of loyalty. He has grown a company from having 3 reps into 10 reps and causing the company to expand in different territories. Neryk has always been the #1 company income earner and always gave new ideas and product lines to introduce to his company which would quadruple in sales and earned lots of profits for the company. In 2006, Neryk finally opened his own successful company and from that point it was history. The big success started coming when Neryk has invested in his own personal growth and development education learning from Millionaire all the secrets about sales, marketing and branding. One can become rich is when you create your own brand and sell it by the bunches, then you will earn a passive or business income through other people’s efforts instead just yourself. Along the way he also started to do Joint Ventures with big companies and CEO’s and started to create his own brands and products which went on to become a huge success. He has helped other leading bigger companies to learn lots of skills on branding, and marketing ideas from his products. Neryk has an amazing, passionate, loving wife, Kelly Davydov and two kids Tova and Avichai which was an inspiration to write this book to show that anybody can do anything they want in life when they have their mindset. Now Neryk focus his time on giving back to other Entrepreneur and sharing the secrets to success through helping them Brand their products or themselves from offline marketing to online marketing to see more entrepreneur succeed instead of fail. Ways to connect with Neryk**:** You can find more benefits how Branded Riches can help you build your Brand, Product, Business, and Yourself at https://www.BrandedRiches.com   Connect:  https://www.linkedin.com/in/neryk-davydov Branded Riches Audiobook by Neryk Davydov https://www.audible.com/pd/Branded-Riches-Audiobook/B0GCP9MMRB Branded Riches Book https://www.amazon.com/Branded-Riches-Increase-Income-Irresistible/dp/1987753836 $5 Free Gift for Creating A New Ovato Wallet    www.ovatoCoin.com  About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingston, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hello, everyone, and welcome to another episode of Unstoppable Mindset. Today we get to talk with Neryk Davydov, and I want you to understand his name is Neryk, not Eric. I asked that question because I've seen him print it both ways, but a lot of people tend to to get it wrong. But his name is actually Neryk. Anyway, he is an interesting person who I think will have a lot to offer to us. He brings a lot of experience in marketing and branding and sales, and has worked with a variety of different companies to what he is doing today. He started his own company a number of years ago, and I'm sure he's going to tell us about that. I'm not going to give it away, and I want him to do it, so I'm going to be quiet and let him do it. But I want to just say at the outset, Neryk, we're really glad that you're here with us, and I really appreciate you coming on Unstoppable Mindset. Neryk Davydov  01:56 Same as well, Michael. Thanks for inviting. Michael Hingson  01:59 Well, glad to do it. Neric is down in Florida, where I assume it's reasonably warm weather. Is it warm down there? Neryk Davydov   02:08 Oh yeah, around 80s, 70s. It depends. Michael Hingson  02:11 Yeah, we're where I live in Southern California, and we're up in what's called the high desert. We are in an area where it can get pretty cool earlier in the week, it was only in the high 40s for a a high. But today, it's supposed to get up to 71. Go figure. So, we we have that. Well, why don't we start? If you would, I love to start this way. Why don't you tell us about kind of the early Neryk growing up and some of the the early stuff about you? Neryk Davydov   02:40 Early stuff about me, so Michael Hingson  02:43 we might as well. Neryk Davydov   02:45 So when I was six years old, actually, my father taught me how to play chess, and that's where the whole concept came out with branded riches and connecting all the business wise. And I had an entrepreneurial life where I would go out and clean snows and do different things as an entrepreneur, and I've been learning different skills and marketing and branding and sales. Like for example, I had one story I remember. This guy came to us from a Boy Scout, and he says, "Hey guys, would you like to go and sell some cookies in Long Island? I said, "Yeah, let's do it. So we got in, we sold some cookies in a rich neighborhood, and that's how we were learning how to sell. And then when we came to Queens, we were selling, not selling. We were shoveling snow, and we were making like 10, $15 back in the days per house because we were working with immigrants. And then I had an idea where I would say to my friends, I'd say, "Hey, listen, you guys are driving. Let's go the four of us to Long Island, where they taught me how to sell cookies there, and all of a sudden, our customers were actually paying us from 50 to $100 per house instead of $10. So we're looking and learning from the quality of people that we had. Michael Hingson  04:16 What did that teach you when you were moving over and starting to sell in Long Island, what what did that what did that actually teach you? Neryk Davydov   04:24 So it taught me about the location that location really matters and the quality of people that you work with. It's you'll get the same amount of money or higher amount of money for the quality of service that you provide for other people. Michael Hingson  04:44 I know, as a public speaker, I oftentimes get organizations. They say I can't pay you a lot, and I'd like to work with budgets. But the thing that I notice most often is that the organizations that say they can't pay a lot are won't. Pay a lot. Also, happen to be the organizations that make life harder than anything else for for me as a speaker. They have too many demands and other things lik