BRAND: ME! with Preston Konrad

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Rating
5
from
12 reviews
This podcast has
36 episodes
Language
Date created
2021/10/09
Average duration
33 min.
Release period
10 days

Description

Have a side hustle? Want to quit your day job and start your dream job? You're in the right spot. BRAND: ME! is the podcast that brings you into the multi-faceted world of brand building, the power of social media, and personal branding. You'll be inspired by thought leaders and brand-builders and learn everything there is to know when it comes to running your own empire - from launching a developing your logo, winning on social media, to getting press and going viral. Your host, Preston Konrad, is a lifestyle expert, creative director & television personality based in New York City. Preston brings 15 years of experience working with storied lifestyle brands, such as Ralph Lauren, Belstaff, and American Eagle Outfitters, as well as starting his own lifestyle brand, and a creative marketing agency.

Podcast episodes

Check latest episodes from BRAND: ME! with Preston Konrad podcast


PR + Media from the Pro: with Liza Suloti
2022/07/05
Happy Tuesday people, hope you had a nice Holiday weekend! On this week’s episode of Brand:Me, I’m joined by Liza Sulolti - Co-Founder and Chief Communications Officer of SHADOW, an award-winning creative marketing and communications agency. This week is all about PR, the state of the influencer industry, and the social media/digital landscape at large. We discuss cool creative strategies, efficient brand consulting, and all the iterations of how marketing has shifted over the years. Lisa weighs in on how important it is to get your foot in the door with confidence and an open mind. She shares how she originally fell in love with the art of PR and communications, and how her role at SHADOW has evolved into what it is today.  Timestamps:2:16 - How did you get started in PR?16:36 - How to get your brand name out there19:32 - You are the expert of your field29:29 - Shift in influencer culture31:41 - "Where do you see yourself in 5 years?"36:32 - No assholes allowed -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com
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Moving on to the Next Chapter: with Meghan Picerno
2022/06/28
Hi people! On this week’s episode of Brand:Me, I’m joined by the beautiful and magnificently talented Broadway actress, Meghan Picerno. Meghan shares that growing up in Chicago, theater wasn’t always on her radar for her future. From originating from singing in church as a kid and then getting her musical start solely in the opera world, with a twist of fate and keeping an open-mind, she made her big-time Broadway debut as the lead in Phantom of the Opera. We discuss that you’re really able to find who you’re meant to be through exploring hobbies, activities and things that make you happy. Maybe you don’t want to launch a product or be a big tv personality for your career path, but if there’s something fun that makes you happy, you have nothing to lose - so just TRY it. Timestamps: 2:25 - How did you get into musical theater? 11:07 - Getting by as a performer in New York 18:44 - How do you move on from a role? 27:13 - What happens after Broadway? -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com
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Launching a Brand Post-Covid: with Angelo Grinceri
2022/06/21
Happy Tuesday people! On this week’s episode of Brand:Me, I’m joined by wellness coach and fitness guru, Angelo Grinceri. We discuss the shift the pandemic caused the fitness industry and how to take advantage of it. Angelo points out the importance of physical activity that makes you happy to take care of yourself, while still having a good time. Since being named The Sexiest Trainer Alive by People Magazine, Angelo started his own company in the pandemic, Happie.me, creating functional food vitamins and supplements and regenerative medicine for the body, mind & heart. We deep dive on the inside scoop of what it’s really like to launch a brand post-lockdown and how to explore today’s trends. Timestamps:2:31 -  How did you start as the "sexiest trainer alive" 10:28 - How has the pandemic shifted your understanding of fitness?17:45 - How did you transition into supplements?23:09 - Digital fitness in a post-COVID world -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com
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Running a Brand Based on Sharing Content: with Maggie Kelley (Best of Bravo)
2022/06/14
This week on Brand:Me I’m joined by the ICONIC Maggie Kelley, also known by her online alias, “Best of Bravo”. Maggie Kelley runs social media accounts dedicated to the Bravo Network, keeping her audience updated and entertained with all that is Real Housewives, Below Deck and all that’s in between pop culture related. We discuss how her creation of a random anonymous fan account turned into a full-time hustle and how dedication, discipline and vulnerability contributed to its viral success. She weighs in on the importance of just having fun and not de-valuing yourself in order to grow. Once she sprinkled in her “Maggie” personality and integrated her personal life into her “Bravo” audience, a whole new set of doors opened. Timestamps: 2:32 - How did you start on social media? 8:14 - Growing on Instagram 16:50 - How do you stay engaged with your followers? 21:01 - Bravo Brands 26:37 - Must-Watch Bravo shows -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com
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Mastering Reels: with Bret Shuford
2022/06/07
This week on Brand:Me I’m joined by the extremely talented and multi-faceted creative life coach, Bret Shuford! We dive into all that is the power of social media and dissecting why Instagram Reels are such an effective contribution to your brand. We discuss how not everything you post online has to be educational or valuable to your audience, but just simply a way of connecting through a creative output. With today’s technology and social media, there is value of having people see themselves through you. Happy listening people! Timestamps: 2:47 - How did you transition from theater to entrepreneur 8:05 - Whats the number one thing people ask you about their business? 17:01 - Why you need to look into reel monetization 24:26 - How do you treat non-video content? 28:01 - What brand moment lives rent free in your head? -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com
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Opening Closed Doors: with Lilliana Vazquez
2022/06/01
Happy Wednesday people! Hope you had a nice long holiday weekend! On this week’s episode of Brand:Me! I’m joined by tv personality, story teller and Santiago’s mom - Lilliana Vazquez. Join us where we talk about opening closed doors. Lilliana emphasizes the importance of vulnerably telling your story with the world and not someone else's. She weighs in on how to never take no for an answer, how to make the best out of rejection and how to flip the script of your brand successfully and effectively. Timestamps: 5:43 - Lilliana's infertility story 8:32 - How did you expand upon your blog? 14:04 - You are in the business of you 25:16 - How to get in the room 28:56 - Lilliana's concerns over her brand name -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com
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My Take on Tik Tok
2022/05/24
Happy Tuesday! It’s just strictly fam on this week’s episode of Brand:Me. Join me on my first mini solo episode where I dive into the chaotic world that is everyone’s latest and favorite, TikTok. While I always like to recommend diversifying your media presence, I give my take on the effectiveness TikTok can have on pushing your personal or professional brand to the next level. Being active on TikTok and finding your niche can really open some wild doors you never thought possible. It’s helped me as an influencer reach a brand new audience but on the other hand, it’s helped my life out as a consumer like I never imagined. Whether you’re doing the latest dance trends, showing off a new clothing haul or just swiping for hours like the rest of us, TIKTOK IS IT! Timestamps: 1:00 - Frustrated with Instagram 5:15 - Reinventing yourself on Tik Tok 12:28 - Best Tik Tok practices 16:25 - With Tik Tok, the realer the better -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com
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Leaning into your Expertise with Ron Robinson
2022/05/17
Join me on this week’s episode of Brand:Me where I’m joined by veteran cosmetic chemist and CEO of BeautyStat, Ron Robinson. Ron dives deep into how to start and maintain not only a triumphant brand, but a killer skincare routine. We discuss how effectively leaning into your background, experience and skill sets can blossom your brand. Being quoted as “Tik Tok’s Most Famous Cosmetic Chemist,” Ron also ties in how the power of social media, getting enough objective feedback and interacting with your audience can really make or break your brand’s success. Timestamps: 2:09 - How did you get started as the chemist? 6:03 - Whats the deal with vitamin C? 11:30 - How do you come up with your next product idea 16:55 - How do you make a perfect headline? 20:54 - How did you prepare for opening a physical store? 28:29 - Your greatest branding failure -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com If you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts
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Don’t Get Put in a Box with Skyler Bouchard Oppenheim
2022/05/10
Join me this week on Brand:Me where I’m joined by chef and tv personality Skyler Bouchard Oppenheim. This episode is all not only about the key to finding your own lane in your industry but also finding the effective ways of making your brand pop, and perhaps that means rebranding yourself! Starting at NYU studying broadcast journalism with creating a side hustle of food blogs for fun, Skyler evolved her career today into the perfect combination of the two. Skyler and I discuss how to find your niche in a really wide category like the food industry and how to branch out and avoid being stuck in “the box” others are putting you in.
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Building Your Brand Communities: with Keoni Hudoba
2022/05/03
This week’s episode of Brand:Me, we’re joined by the very admirable and inspiring celebrity trainer and fitness guru, Keoni Hudoba. From working at the first Barry’s Boot Camp and SoulCycle in Manhattan to being a sponsor for Under Armour, Keoni built his brand Cyc Fitness from the ground up. Keoni started in the performing arts field and after going to school for Opera and realizing it wasn’t the right fit, he initiated a mental, physical and emotional transformation which led him to his fitness journey and successful career today. We speak on how to establish a loyal audience and community, when to appropriately take a big risk in your career and the importance of removing the word “failure” from your vocabulary. Know your voice, know your audience, know what you stand for and failing isn’t an option.
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Breaking In: Starting your Brand in a Crowded Field: with Makho Ndlovu
2022/03/29
It’s your time to shine! Join us this week on the Brand:Me podcast where I speak to the incredibly talented media personality, Makho Ndlovu. If you’re looking for a change, trying to get your dream job or wanting to break into a new industry, this episode is for you! The beautiful Makho gives us some great advice to always be open minded and patient. She lets us know about her progressive experience in television, how the attention to social media has improved her personal brand and the importance of implementing the variety of advice you’re given. Whether you’re starting a brand new career or wanting to go on a different path, it’s important to be prepared and stay on your toes and undoubtedly your strengths will shine through.
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Credibility: Building a Brand Backed by Experience: with Dr. Loretta
2022/03/22
How do you get people to trust you and your brand? This week, we talk credibility where I’m joined by avid clinical researcher, published author, and highly praised dermatologist, Dr. Loretta Ciraldo. In 1975 at Harvard Medical school, Dr. Loretta started her impressive journey into today’s world of skincare, creating an electric resume of experience and knowledge. On this episode of Brand Me, Dr. Loretta shares the importance of consistency, your background of experience, and a trustworthy team formulates powerful credibility in your line of work. Plus, she lets us in on how to properly build relationships intentionally to create credibility. Not only does she share prodigious tips and tricks on how to significantly improve our skincare routine AND our social media, but also how to turn your true passion into a full time career with pure dedication and crucial tactics to your craft.
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