Advertise on podcast: Branding for Impact with Rosann Ling

In this episode of the Branding for Impact podcast, we sit down with Alvin Tay, Corporate Strategy Manager at Bio Media Holdings and co-runner of Tech Brews. Alvin discusses his role in driving medical technology adoption and supporting APEC market expansion.  The conversation highlights key trends in the health tech industry across APAC, including the rise of telehealth and the use of Asia as a test bed for innovation. Alvin also shares insights on the importance of partnering with local businesses, common mistakes health tech companies make when entering the region, and predictions for the future of health tech in APAC.  Listen to the end to hear Alvin’s hot take on potential collaborations between health tech and other industries, emphasizing the need for innovative cross-industry partnerships. Connect with Alvin: LinkedIn - @alvin-tay-zhi-jiang Website - Tech Brews Timestamps: 01:41 Key Trends in Health Tech Across APEC 05:32 Telehealth and Ecosystem Development 06:24 Using Asia as a Test Bed for Innovation 07:28 Importance of Health Tech Communities in APEC 13:05 Successful Health Tech Companies in APEC 17:19 Common Mistakes in Entering APEC Market 22:15 Future Predictions for Health Tech in APEC 24:02 Data Privacy Concerns in Health Tech 26:33 Cool Collaboration Ideas with Health Tech ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

In this episode of Branding for Impact podcast, we are joined by Rasheed Shroff, the founder of Dragonfly Asia Pacific and Banyan Workspace, Hong Kong’s first and only co-working space rooted in sustainable and ethical ways of doing business. Rasheed shares insights on the shift towards remote and hybrid work models, driven by the Covid-19 pandemic, and how Banyan was created to meet these changing needs.  We discuss the importance of sustainability and responsible business practices, the various initiatives Banyan has implemented, and the creation of the Green Office Project.  This episode is such a great reminder of the significance of small actions in driving large impacts and how the small decisions businesses make can create big ripple effects in our communities. Connect with Rasheed: LinkedIn - @rasheedshroff and @banyanworkspace Website - www.banyanworkspace.com Instagram - @banyanworkspace Timestamps: 00:23 Meet Rasheed: Founder of Banyan Workspace 01:21 Impact of Remote Work and COVID-19 03:19 The Unique Appeal of Banyan Workspace 06:31 Sustainability and Ethical Leadership 12:24 Green Office Project and Community Impact 25:23 Challenges and Perceptions of Sustainability 28:21 Optimism and Future Outlook ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

In this episode of the Branding for Impact podcast, we sit down with Tricia Yap, an international strength and performance coach, educator, speaker, and entrepreneur. Tricia shares her journey in pioneering female-focused health and fitness in Hong Kong and discusses her latest venture, Limitless, the first personal training gym in Hong Kong integrating fitness with functional medicine.  We explore the shift in the health and wellness industry in Asia, the increasing focus on longevity and period health for Asian women, and the evolution of fitness concepts to appeal to older generations. Tricia also highlights the importance of adapting communication to resonate with different demographics and the value of holistic wellness approaches such as Qigong.  Tune in to learn more about the future of health and fitness in Asia and how Tricia's work continues to drive impactful changes. Connect with Tricia: LinkedIn - Tricia Yap and Limitless Health HK Website - www.limitless.hk Instagram - @limitlesshealthhk Precision Wellness for Asia: Where Science Meets Culture and Innovation Drives Change Join Tricia at Hong Kong's first annual premier science-driven, practitioner focused conference featuring the latest research, clinical insights, and intervention strategies for lifestyle medicine in Asia. Reserve your spot here - https://lifestylemedicineasia.co/ Timestamps: 01:47 Tricia's Journey and Contributions 02:46 Changes in the Health and Fitness Industry 06:02 Focus on Longevity and Women's Health in Asia 11:35 Limitless: Integrating Fitness and Functional Medicine 16:41 Market Evolution and Health Awareness 25:09 Qigong and Traditional Practices in Modern Wellness 28:07 Hong Kong's Longevity and Community Impact ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

In this episode of the Branding for Impact podcast, we chat with Jane Tan, founder of RÓA, an award-winning plant-based luxury cake and dessert brand in Singapore. Jane shares her journey of starting RÓA in 2019, emphasizing inclusivity by making products free from the top nine food allergens. We discuss the growing demand for plant-based indulgence in Asia, collaboration with international hotels, restaurants, and airlines, and expanding into new markets like Saudi Arabia. Jane also sheds light on adapting to different consumer preferences across various geographies and the importance of customer feedback in product development. Lastly, we explore potential collaborations between the food and beverage industry and other sectors. Find out more about RÓA: LinkedIn - @JaneTan and RÓA Website - www.roa.com.sg Instagram - @roamidnight 01:30 Jane Tan's Journey with RÓA 06:45 Trends in the Asian Food Market 08:39 Government Regulations and Consumer Preferences 10:37 Challenges and Opportunities in Expansion 21:22 Adapting to Different Markets 28:58 Future Collaborations and Innovations ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

In this episode of the Branding for Impact podcast, we chat with Melizza Anievas, co-founder and executive director of Women in Web3 Hong Kong. Melissa discusses her journey in building a thriving Web3 community with over 1,500 members and forming key partnerships with industry giants like Google and The Sandbox. The conversation covers foundational aspects of Web3, including decentralization and tokenization, and explores exciting trends in the Asia Pacific region. Melissa also shares insights on how brands can leverage Web3 technology for creative solutions and the significant role Asia plays in shaping the future of the global Web3 ecosystem. Connect with Melizza: LinkedIn - @melizzaanievas and @WiW3 Website - https://womeninweb3hk.com/ Instagram - @MelizzaAnievas Timestamps: 01:28 Understanding Web3: A Basic Explanation 07:15 Web3 Trends in Asia Pacific 11:18 Tokenization and Its Benefits 13:17 Web3 Applications in Various Sectors 19:52 Web3 in Asia: Opportunities and Challenges 30:55 Future of Web3 and Industry Collaborations ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

In this episode of the Branding for Impact podcast, we are joined by Shivang Jhunjhunwala, Chief of Staff at Ovolo Hotels. Shivang discusses the unique journey and growth strategies of the family-owned Ovolo Hotels, which boasts a collection of boutique lifestyle hotels and service apartments across Hong Kong, Australia, and Bali.  We discuss the integration of technology and sustainability in the hospitality industry, the impact of the COVID-19 pandemic on travel trends, and the importance of personalized guest experiences.  Shivang also elaborates on the brand's expansion challenges and opportunities, the role of a family-owned business in fostering a distinct culture, and how local collaborations and sustainability efforts are shaping the future of Ovolo Hotels. Connect with Shivang: LinkedIn - @shivangjhunjhnuwala and @ovolo-hotel-group Website - www.ovolohotels.com Instagram - @ovolohotels Timestamps: 01:59 Trends in the Hospitality Industry 03:18 Technology and Guest Experience 04:23 Personalized Service and Guest Preferences 05:39 Ovolo Hotels: A Family Legacy 08:25 International Expansion and Market Differences 28:11 Sustainability in the Hotel Industry 32:50 Conclusion and Final Thoughts ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Join in on our conversation with Lindsay Davis, founder of Femtech Association Asia, to discuss the significant strides being made in the Femtech industry across the region.  Lindsay shares her journey from working in multicultural advertising to leading one of Asia's largest networks dedicated to improving women's health through technology.  We discuss the growing market potential for FemTech, the challenges of underfunding and under-research in women's health, and the importance of collaboration and localization.  Our conversation highlights the need for preventative care and the exciting future prospects in women's health and longevity. We also touch on the role of community, corporate partnership, and the power of inclusive development in driving change. Connect with Lindsay: LinkedIn - @femtechasia and @lindsaydavis Website - https://www.femtechassociation.com Instagram - @femtechasia Timestamps: 00:19 Lindsay Davis' Career Journey 00:42 Founding Femtech Association Asia 01:15 Impact of Femtech Connect Asia 2024 01:46 Personal Experiences and Femtech's Importance 04:26 Challenges and Opportunities in Women's Health 09:11 Growth and Potential of Femtech in Asia 15:34 Collaboration and Localization in Femtech 30:41 Future Predictions for Femtech in APAC ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

In this episode of the Branding for Impact podcast, we sit down with Florian, a French B2B entrepreneur based in Hong Kong and founder of Standard Insights.  With extensive experience in tech and Asia, Florian discusses the evolution and importance of market research in today's digitized and fragmented media landscape.  We delve into how market research acts as a strategic investment for growth and differentiation, especially within the diverse and rapidly changing APAC region. Florian sheds light on the journey and philosophy behind Standard Insights, highlighting how they modernize data analysis to make market research accessible, affordable, and actionable for brands of all sizes. We also explore emerging trends, the need for local adaptability, and how the platform helps brands make informed decisions without extensive resources. Connect with Florian and his team: LinkedIn - @floriangaudel and @standard-insights Website - www.standard-insights.com Facebook - @Standard.Insights Timestamps: 01:19 Importance of Market Research 01:58 Challenges in Modern Marketing 02:52 Consumer Trends and Specific Audiences 03:57 Founding of Standard Insights 04:58 Market Research in the APAC Region 07:42 Comparing Western and Asian Markets 10:42 Case Study: Canva's Expansion Strategy 18:14 Trends in Market Research 20:39 Modernizing Market Research ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

In this episode of Branding for Impact, host Rosann welcomes beauty expert Allie Rooke, founder of Clean Beauty Asia, to discuss the dynamic beauty market in the Asia-Pacific region.  With over 17 years of experience working with renowned brands like Chanel, L'Oreal, and Burberry, Allie shares her insights on the opportunities and challenges faced by beauty brands in Asia.  She highlights her expertise in clean and natural products, cruelty-free practices, and cross-border e-commerce, particularly in China. Allie's extensive experience living in various Asian cities equips her with a unique perspective on navigating diverse markets, making this episode a valuable resource for anyone looking to understand or expand in the beauty industry.  Tune in for actionable tips and expert advice on growing your beauty venture in Asia! Connect with Allie: LinkedIn - @alexandrarooke and @cleanbeautyasia Website - www.cleanbeautyasia.com Instagram - @cleanbeautyasia Timestamps [00:02:36] Rise of local beauty brands. [00:05:39] Chinese brands' unique identity challenge. [00:09:20] APAC beauty market expansion opportunities. [00:12:04] Market localization strategies. [00:17:10] Market testing strategies for brands. [00:22:42] Market competition between beauty retailers. [00:27:00] Scientific beauty in Asia. [00:31:33] Long-term approach to market entry. ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Welcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form. For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space.  Topics we cover this month: How sustainable is Patagonia if no one can afford to buy it?Encourage Plant-Based diets with choice architecture, not bans or marketing stuntsWhat are the main barriers to adopting a more sustainable lifestyle?Mars bars trial paper wrappers in effort to cut plastic wasteAustralian Government announces big changes in packaging regulations in historic agreementLululemon partners with The Mills Fabrica and RHYS Workshop to upcycle unused stock into patchwork cushions for individuals experiencing homelessnessIf you’d like to read more about the articles and reports mentioned, simply email us at [email protected] with NEWSLETTER as the subject, and we’ll send you a copy of July’s newsletter with all the links. ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Learn about how this Hong Kong based sourcing and production consultancy is bringing sustainable solutions to the fashion industry. Our expert guest Sharon of ANEW Studios shares her entrepreneurial journey, the moment that pivoted her into this purpose-driven path and where she sees the space of circular fashion going. What we cover: - How we need to move past RECYCLING into ELIMINATING WASTE - The urgency for the fashion industry to reinvent itself through material innovation - Being proactive as a leader instead of letting the industry dictate where it’s going - Looking at other industries for inspiration and adapting it into yours - Seeing setbacks as pivots and catapults If you run a fashion business or a materials startup and would like to reach out to Sharon, you can contact her on www.anewstudios.com or on Instagram @anew.studios ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”. In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences. What we cover in this episode: What is the purpose of the NFT? How does it add value to both the brand and the audience? How to use NFT as a tool, rather than a commodity Understand how the NFT fits into your brand story and holistic customer experience This episode is packed with BIG branding lessons and some new perspectives on NFTs that you need to know and apply to your own business! —----------------------------------------- If you’re interested to chat more about this topic, reach out to me on [email protected] Connect with me: www.prismcreative.co / Instagram: @prismcreative.co —----------------------------------------- Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright. ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Welcome to Season 2 of Branding for Impact Podcast! 2022 has been a year of realigning and reassessing our priorities. It’s an exciting time for brands to experiment with new ways of working, and new ways of interacting with consumers. In this episode, I’ll be covering 5 key trends we see that will impact your brand in 2023. What we cover: 1:16 Reduce, recycle, reuse, repair: The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop.  2:27 Shopping Local: With the increase of remote work, there has been a growth in demand for workspaces outside city centres, leading to a shift in spending from city centres to local shops.  3:21 Disconnect to reconnect: Immersive experiences are becoming increasingly popular as a way for people to escape and give their overworked brains a break. 4:19 Rise of preventive care: The Health and Wellness industry is getting more attention than ever. 5:28 Me first, Sustainability second: Sustainability alone doesn’t sell. It’s more a case of prioritization and mental bandwidth. —----------------------------------------- We’ve received such amazing feedback from our bite-sized branding and business tips and can’t wait to bring more helpful content to help you make an impact with your brand. Aside from our quick 15 minute episodes, Season 2 will also be bring on guests from all walks of life and industries ranging from Wellness, to NGO, to Aromatherapy, to Hospitality to share their entrepreneurial journey and how their life experiences have crafted their unique perspectives on brand building. —----------------------------------------- If you’re interested to chat more about this topic, reach out to me on [email protected] Connect with me: www.prismcreative.co / Instagram: @prismcreative.co —----------------------------------------- Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright. ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

How can you work smarter rather than harder on building brand awareness? Here are 3 ideas that you can steal right now to implement on your next marketing campaign! What we cover: 02:05 Strategic product placement makes it hard to say no (Case study: Riparide - Zero) 04:52 Think beyond the physical and into the 5 senses (Case study: Joloko) 06:15 How intimate experiences are in demand in a post-covid world (Case study: La Taula) ------------------------------------------ If you’re interested to chat more about this topic, reach out to me on [email protected]. Connect with me: www.prismcreative.co / Instagram: @prismcreative.co ------------------------------------------ Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright. ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Are you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today. We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them? In this episode, we’ll share the findings to these questions: Which generations are taking the most action in helping social/environmental issuesWhat's the MOST influential factor in making a purchase, and what’s LEAST important to consumers todayHow to get better messaging across to consumers so you get their supportWhich platforms do they most often use to find out more about your brandAnd we’ll finish with 3 key actions you can take RIGHT NOW to make an impact with your consumers. What we cover: 03:00 Boomers care more than we think. How to target your messaging to different generations 06:18 People are willing to pay! But what stops them from taking action? 08:25 How to navigate the sustainability messaging and overcome skepticism 09:58 3 actions you can take to make an impact with your consumers The full Impact Insights Report is available FREE for download here: www.prismcreative.co/impact-insights-report-2021 Connect with me: www.prismcreative.co / Instagram: @prismcreative.co ------------------------------------------ Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright. ------------------------------------- ABOUT ROSANN LING Rosann is a brand strategist partnering with purpose-driven businesses and NGO's. Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world. She is also an Angel Investor, funding female-founded startups in the APAC region. Listen to Branding for Impact podcast: https://www.prismcreative.co/podcast Connect with Rosann: https://bit.ly/rosann-ling-contact-card ------------------------------------- Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.