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As Evolution of Brand hits its 168th episode, I have made the decision to put the show on hiatus. I will be turning my attention to a new podcast known as Podcast Guesting Simplified and I invite you to subscribe, follow, and learn more about the show at podcastguestingsimplified.com EoB Mafia, it has been my absolute honor and privilege to bring you this content week in and week out. It's because of listeners like you that I stay motivated to bring the very best of my abilities to the mic. As you'll hear in this episode, making the decision to put Evolution of Brand on hiatus was not an easy one. But I'm excited for what the future holds as Podcast Guesting Simplified comes to life! If you've listened, rated, reviewed, shared, or in any way found value in this podcast, I thank you from the bottom of my heart for being part of it. It's absolutely been one helluva ride. This isn't goodbye. It's just...see you on my new podcast, Podcast Guesting Simplified! Cheers, Jason Cercone jasoncercone.com Learn more about Evolution of Brand at evolutionofbrand.com If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too. Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: Your story will resonate with the right people at the right time. Regardless of where you are on your journey, you have an opportunity to impact someone who hasn't made it to your level yet, but is making strides to get there. Don't feel you have to reach the highest level of success before you can tell your story...because where you are at this very moment could bring game-changing guidance to someone on the same pathIf you are starting a brand or business and you're stopping because you're afraid of what people in your life today might think of you, you're preventing opportunities to reach people who are meant to be part of your cause and purposeThe biggest reason people fail to bring their authentic story to life is they fear it's not as big, important, traumatic, etc. as someone else's. Your story is YOUR story, meaning it's unique and will serve a purpose for the right people. Don't get fixated on someone's highlight reel when it comes to telling your story______________________ Click here for complete show notes Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com ______________________ What You'll Discover On Episode 167 of Evolution of Brand: What can removing people from your life (personally and professionally, digitally and in reality) help your mental approach to building your brand?Marsha tells her story and shares how her brand has evolved over the yearsHow your story will make an impact on the right person at the right timeThe #1 thing we crave as humansHow Marsha's podcast had a monumental impact on one person in AfricaWhat happens when you prevent yourself from telling your authentic story?Why podcasts are the best stage for telling your storyHow to tap into your authentic voice and story and what prevents people from telling theirsDon't get fixated on someone's highlight reel...get fixated on the work ethic it took to create itThe power of conversation when you leverage it effectivelyScary statistics relating to the podcast creation spaceWhere to begin so you can tap into your authentic story Learn more about Evolution of Brand at evolutionofbrand.com If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too. Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: Once you start getting comfortable with your communication skills on one medium (as a podcast host or guest, for example), those skills will translate to other aspects of your life, both personally and professionally. You'll be able to have deeper, more meaningful conversations with friends, family, colleagues, and clients because you put emphasis on the fundamentals of communication and connectionThe most limiting belief in the world is "I am not enough." You may be able to operate while this belief plays tricks in your mind, but true long-term success will be tough to obtain. As Robert says, "you can have a negative purpose and accomplish a lot...but it will not include joy and fulfillment"For any leader, you manage the conversation or someone else will. The conversations that take place will dictate the culture within your company and if you're not the leader taking control, everything can go the wrong way at a rapid pace______________________ Click here for complete show notes Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com ______________________ What You'll Discover On Episode 166 of Evolution of Brand: Robert shares his story and how his brand has evolved over the yearsHow did Robert break into radio...at the age of 10?!How Robert built a wildly successful brand....and how it all came tumbling downWhat can happen if you fail to put emphasis on growing and developing a personal brand?If you are removed from being a face within your brand, will your team see you differently?How Robert overcame the failures and made necessary changes in his business and professional lifeHow to "walk your talk"What happens when leaders don't deal with an employee acting negativelyIs the art of having a difficult conversation getting lost?FACT: Your lack of dealing with problem employees or problems in general is being viewed AND talked about by othersThe first step you need to take to put more emphasis on your personal brand Learn more about Evolution of Brand at evolutionofbrand.com If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too. Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: Regardless whether you're building your personal brand, a lifestyle brand, a corporate brand, or any other type of brand you can think of, your story will be a driving force that puts you on the map and gives the right people a reason to resonate with you. Don't be afraid to tap into your authenticity and share that story with the volume turned all the way up!Are you surrounding yourself with people who elevate you or people who bring you down? Be aware of who you surround yourself with and be sure your inner circle has your best interest at heart. As the great Jim Rohn once said, "You're the average of the five people you spend the most time with"Don't overcomplicate your story to the point that it stops being a story and it becomes a sales pitch. Sticking to the authenticity of your story will help you keep things succinct and do what it needs to push your brand forward______________________ Click here for complete show notes Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com ______________________ What You'll Discover On Episode 165 of Evolution of Brand: The differences between personal brands, lifestyle brands, and corporate brandsWhat does brand mean to you?Why you can't jump into marketing until your branding message is dialed inWhat made branding an attractive career choice for Don?A look at some personal brand mistakes (the Ja Morant story)What NOT to do as you develop a personal brandHow an inner circle member can potentially damage your brand (the Lonzo Ball story)The difference between core friends and mentorsIs social media still "social?"How to define and tell your authentic storyAn inside look at Tranquility Drive Learn more about Evolution of Brand at evolutionofbrand.com If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too. Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: One of the most important aspects of leveraging social media to build your personal brand is being in front of people on a consistent basis. They see your face every day and when they do, it keeps you front of mind when they're looking to make a buying decision in your field of expertiseYour content strategy, regardless of what it is, requires CONSISTENT EFFORT. You can't try something for a couple months and say it doesn't work. You need to pour ample time (well over a year) into a platform on a consistent basis before you can make claims that it "doesn't work for you"The excuses you may have for not posting on social media, starting a podcast, building a brand, whatever it may be...they may stem from some deep-seated issues you don't even realize are present. You need to make your initiatives a priority so you follow through with consistency. As the title of this episode states, "there's never a good excuse for not getting started"______________________ Click here for complete show notes Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com ______________________ What You'll Discover In Episode 164 of Evolution of Brand: Does education get overvalued AND undervalued in today's world?Laura shares how her brand has evolved over the yearsHow Laura has leveraged personal branding in the real estate industry and how she teaches other agents to do it betterThe role social media plays in building your personal brandWhy showcasing your expertise about your industry is not giving away trade secretsHow much consistent time you need to put into making a content strategy workWhy you can't try to eat the elephant in one biteWhere do the excuses that prevent you from taking action stem from?How to best manage your social media posting strategies without overwhelming yourselfLaura's recommended first step for emphasizing your personal brand Learn more about Evolution of Brand at evolutionofbrand.com If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too. Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: There is a difference between customer service and customer experience. A customer experience is any time that a customer interacts with your brand at any point (call center, brick and mortar shop, 1:1, billboard, social media, podcasts, etc). Customer service is a part of the overall experience a customer has with your brand"There's only one thing worse than being talked about...and that's not being talked about." --- Oscar Wilde | This means you need to be out in the world talking about your brand and talking about what you do. You have to be consistent in this effort and continue pushing if you expect good things to happenNo matter what industry you're in, you're dealing with people. You have different experiences that are based on how you act as an individual. This drives decision-making on an emotional and psychological level ______________________ Click here for complete show notes Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com ______________________ What You'll Discover In Episode 163 of Evolution of Brand: Is there a separation between customer service and customer experience?Colin shares how his brand has evolved over the yearsHow Colin built his LinkedIn following AND email subscriber list to 6-digits (and counting)The reason you have to put in consistent effort even when you don't see results immediatelyHow the podcast platform has impacted Colin's personal brand growth and developmentHow to build a strong experience that build loyalty with your customer baseThe four components you need to understand to build a memorable experience within your brandHas customer service fallen off a cliff in today's world?A great example of building a customer experience (shout out to Canva)How does subjectiveness factor into customer experience?The best place to start if you want to emphasize customer experience to a larger degree Learn more about Evolution of Brand at evolutionofbrand.com If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too. Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: The content can serve as a strong foundation for your personal brand and have an impact whether you're working for yourself or someone else. Showcasing passion and advanced knowledge of your expertise will attract people to you, thus giving you opportunities to grow no matter what your working structure looks likePeople are not going to pay you what you're worth. They're only going to pay you what they think you're worth. And based on the content you're sharing, you have the ability to control what people think of you. YOU are your greatest assetInjecting some of your personal story into your LinkedIn profiles will help you stand out and allow those who discover your profile resonate with you on a human level. Clearly, LinkedIn is a professional network...but if you try to make your profile too "squeaky clean," it can lack authenticity and not attract people to your personal brand the way you hope______________________ Click here for complete show notes Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com ______________________ What You'll Discover In Episode 162 of Evolution of Brand: Chellie shares how her professional brand has evolved over the yearsHow content positions you as a thought leader and grows your personal brandWhy personal branding leads to repeat businessChellie breaks down her definition of a personal brandWhy everything does not need to make it on to the InternetSome ninja strategies for building your personal brandWhy imperfection is attractive...especially when it's authenticWhat is the high-value real estate on your LinkedIn profile?Why you need to inject some of your authentic personality into your LinkedIn profile Learn more about Evolution of Brand at evolutionofbrand.com If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too. Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: Your personal brand allows you to showcase who you are, what your values are, and that you are a good person. It goes further than just having a service to offer. It allows people to dig deeper into you to get a true feel of the human side, thus allowing trust to growThe lines between personal brand and business brand have been blurred in today's digital landscape. Sometimes professionals take things too far, to a point where their content comes off as narcissistic. Of course you want to talk about yourself, but there's a limit...and ultimately, your message needs to relate to those who consume it. Overall, your professional brand IS your personal brand and it's important to strike a healthy balance that gives your audience ways to get to know youSharing small pieces of your blueprint in chunks will give people tremendous insight into whether your offerings can help people achieve the transformation they seek. If you keep everything held tightly, people will feel you're not sincere and may choose to ignore your message altogether ______________________ Click here for complete show notes Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com ______________________ What You'll Discover In Episode 161 of Evolution of Brand: Angela shares how her brand has evolved over the years and how she earned the nickname "The Arsonist"How Angela helped speakers make critical adjustments to their approach during COVID-19Why personal branding is a vital marketing tool all professionals need to lean intoThe power of community in today's business worldHow your personal brand will be a driving force to help others fall in love with what you're doingHow to strike a balance between professional and personal sharing/posting on social mediaWhat can you gain by sharing small chunks of your business blueprint?Establishing thought leadership through podcast guest appearances Learn more about Evolution of Brand at evolutionofbrand.com If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too. Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: So many resources get wasted when you don't implement and execute an effective marketing strategy for your brand, the most prevalent of those resources being time. If you get wrapped up in FOMO and feel you need to build a presence at every corner of the digital space in spite of your bandwidth, your attention gets divided you end up costing yourself opportunities Your strategy serves as your foundation. If you try to build your brand with no foundation, everything will inevitably fall apart and crumble. Addressing your strategy from the onset of your efforts will allow you to grow systematically and make key changes and pivots when needed, not just on a whimMarketing strategies are subjective. You cannot carbon copy a competitor or someone else in your industry and expect the exact same results. Your strategy needs to be akin to your beliefs, philosophies, and unique selling proposition. There may be elements you can emulate from others, but your strategy needs to speak to your uniqueness and why your brand is the one people should trust______________________ Click here for complete show notes Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com ______________________ What You'll Discover In Episode 160 of Evolution of Brand: Brooke shares how her brand has evolved over the yearsThe biggest resource you waste when you don't have a sound marketing strategy in placeWhy you can't let FOMO drive your decisions to build a marketing strategyWhy there's a strategy gap for many small and medium-sized businesses and brandsThe difference between a marketing strategy and "random acts of marketing"What you need to focus on from the very beginning to ensure your strategy is soundWhy you can't apply a cookie-cutter approach to marketing strategy and try to carbon copy what others in your space are doingDo brands give away too much of their strategy based on the content they share?How thinking and working collaboratively can change the worldHow many customers can your business truly serve (do you have a sustainable growth plan?)Tips and strategies for building and implementing a repeatable marketing strategyLearn more about Evolution of Brand at evolutionofbrand.com If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too. Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: Press release strategy has evolved. It's hard for releases to get traction if they don't contain stories and are too focused on facts. Journalists love to tell a good story and if your press release stands out in this regard, it's more likely to get picked up by more outlets, thus amplifying your exposure across the web and beyondDue to the rapid pace of news hitting the wires today, investigative journalism simply isn't what it once was. While most journalists will fact check to ensure they're not reporting "fake news" (most, not all), they aren't digging as deep as they did in the past to uncover all the details of a story. In that spirit, the more details you can provide, the better. AND it will allow you to control the narrative to some degree as wellBuilding relationships with local journalists is a phenomenal way to grow your brand and get your message spread when you need it. Position yourself as a resource with local outlets that journalists can turn to for news and information about your industry. This will keep you front of mind when you have news about your brand that needs spread + position you as an expert in your space ______________________ Click here for complete show notes Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com ______________________ What You'll Discover In Episode 159 of Evolution of Brand: Mickie shares how he dodged the dot com bubble burst and how his brand has evolved over the yearsWhere people are missing the mark with press releases (to the tune of 95% of releases getting ignored)The impact of storytelling in today's press releasesDoes storytelling go "against the grain" when it comes to the traditional approach to press releases?How to leverage authenticity with press releases and building your releases around your Unique Selling Proposition (USP)Why journalists don't have the time to investigate potential stories as deeply as they did in years pastHow to control the narrative with a more impactful press releaseThe best ways to leverage surveys and studies to gain momentum for your brand AND build better press releasesHow to leverage local media to enhance visibilityHow podcast guesting has helped Mickie build his brand and get in front of the right peopleLearn more about Evolution of Brand at evolutionofbrand.com If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too. Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: One of the best ways to gauge success on social media is not through hearts, likes, retweets, etc with complete strangers, but rather how your loyal community interacts and engages with your content. If they've been part of your efforts for years, there's a higher likelihood they'll see your content and, as long as it's quality, they'll do their part to engage with it and propel your efforts forwardIf you produce a piece of content that gets solid engagement, DOUBLE DOWN on creating content in the same vain. Don't try to do something new when your audience is telling you THIS is the kind of content they get value fromWhen it comes to your overall social media approach, 1) put your attention on one network where your target audience is playing AND you enjoy creating content, master it, THEN focus on bringing another network into your fold, and 2) make every effort you can to get your social media audience on to your email list so you don't run the risk of losing them if algorithms change______________________ Click here for complete show notes Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com ______________________ What You'll Discover In Episode 158 of Evolution of Brand: Shaily shares how her brand (and her personal brand) has evolved over the yearsHow to stay relevant in today's crowded social media climateA great tip for determining success regarding your social media reachWhat is the "TikTok-ification" of social media and what does it mean for your approach to leveraging social platforms?The importance of hooks and why they're better than using someone's nameThe biggest evolution in social media in the last five years and where brands are missing the mark with their effortsBuilding content that gets engagement, then doubling down on that content versus trying something differentHow to maximize your time on LinkedInWhat you should be focused on when it comes to content creation and postingA great tip for social media and SEO impactHow to handle social media management when you're a solopreneurThe impact of positive reinforcement on social mediaJason and Shaily share some poker storiesLearn more about Evolution of Brand at evolutionofbrand.com If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too. Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation: Learning as a child is a much different experience than learning as an adult because children haven't developed any frames of reference. There's a lot of wonder and so many things are new. As an adult, not only do you have certain tendencies and frames of reference, but you also develop certain habits and those habits can be incredibly difficult to break, even if you know you want to change course and lean into something newData is everywhere. Everything you look at is data. Planning a trip, considering a major purchase and doing research, watching the news...all of these entities are putting data in front of you. It's not just numbers and spreadsheets...it's evidence and information and data literacy is the ability to fully understand what the data is telling you so you can make a decisionWhen it comes to data literacy, QUESTION EVERYTHING (politely). Asking questions will lead to learning more about how data and information is compiled and, therefore, lead to more well-informed decisions and a stronger understanding of the data itself______________________ Click here for complete show notes Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com ______________________ What You'll Discover In Episode 157 of Evolution of Brand: Kevin shares how he and his brand has evolved over the yearsMajor differences and parallels between learning as a child versus learning as an adultThe enormous task of changing a habit that's been built over the course of a lifetimeThe backwards bicycle experiment Kevin shares - watch hereWhat is data literacy and why is it much more than just reading charts?How to look at data in a logical way so it helps you grow your personal and professional brandHow marketing impacts data and vice versaThe subjective nature of advertisements and data How to utilize data literacy and put it to work in your brand building effortsSigns of oncoming burnout and how to avoid a complete meltdownHow much stimuli you see throughout the dayThe first step to take if you feel burnout creeping up on youLearn more about Evolution of Brand at evolutionofbrand.com If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too. Thank you for being part of the EoB Mafia!