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CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors

Advertise on podcast: CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors

This podcast has
109 episodes
Language
English
Date created
2021/10/18
Latest episode
2026/01/27
Average duration
25 min.
Release period
6 days

Description

A business coaching podcast for entrepreneurs, founders, and small business owners who want to grow a business, scale to 6–8 figures, get more clients, and create passive income. Hosted by Lewis Haydon—9x business owner, millionaire investor, Doctor of Management, Business Coach of the Year, and founder of MentorBusiness.com—WHO WALKS THE TALK, having built 8-figure businesses and helped others become millionaires. Learn as we discuss with REAL leaders how they startup, scale, lead, sell, market online, automate, and unlock true financial freedom through real business strategies that work.

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Check latest episodes from CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors podcast


How To Find and Hire Great People for Business Growth | Ep 109
2026/01/27
You’re trying to scale, but hiring keeps failing, so you’re dragged back into delivery, firefighting, and doing the work yourself.Your “growth plan” turns into a longer to-do list, and the business starts to feel like a trap. MentorBusiness.com by Dr. Lewis Haydon breaks down the real reason hiring isn’t working and why most founders need business coaching and business mentoring around recruitment systems, not “better luck” with candidates. This episode is a boardroom-level reality check on attracting, hiring, and leading people who can actually run the business without you being in the weeds. Takeaways: The problem usually isn’t “talent” it’s how you hire, pay, and lead Your hiring beliefs create your hiring outcomes (you’ll find proof for whatever you believe) Recruitment is marketing: your job ad is the “bait” and your business is the “offer” Stop fishing in the wrong pond: role, location, and market matter more than wishful thinking Candidates are “internal customers” build an internal funnel the same way you build a sales funnel Your offer isn’t only salary: status, title, flexibility, commute, lifestyle, growth, brand reputation Hiring wrong is expensive: wasted ads, recruiter fees, training time, lost momentum, culture damage Retention is the real win: define what a “5-star win” looks like for the employee Align the win-win-win triangle: employee win, company win, customer win Don’t fear paying strong salaries, fear under-committing and then blaming people when it fails The business won’t “grow without the owner” if you disappear, leadership still matters Your job: build the system once, then get paid forever through repeatable hiring and accountability Chapters: 00:00 Why founders can’t scale without great people01:10 The “you can’t find good people” belief and why it traps you03:10 Evidence it is possible: businesses scale because people are doing it06:10 Owner pressure vs employee pressure (and why owners keep taking over)09:10 Recruitment starts with the job advert: your bait is wrong12:00 Fishing in the right pond: location, market, and candidate reality15:00 Recruitment is marketing: internal funnel vs external funnel18:30 What candidates actually buy: salary, status, title, lifestyle, brand22:10 The true cost of hiring wrong (and why it keeps repeating)25:00 Retention: build a 5-star “win” for the employee28:30 Accountability to self, company, and customer (win-win-win triangle)32:00 Pay properly, commit properly, lead properly35:00 Build it once, multiply it forever Keywords: business coaching, business mentoring, Lewis Haydon, MentorBusiness.com, hiring great people, recruitment strategy, how to hire A players, scaling a business team, SME hiring, leadership accountability, employee retention strategy, job advert marketing, recruitment funnel, internal customers, employer branding, hiring process, sales vs operations leadership, pay top talent, management systems, win-win-win triangle, CEO coaching, scale your business, business growth strategy, building a leadership team, hiring mistakes Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
Business For Sale: How To Get Paid What You Want (From a Business Buyer and Investor) | Ep. 108
2026/01/22
Most business owners believe their business will fund their retirement, until an investor opens the books and the numbers don’t stack up.In this episode, Dr. Lewis Haydon breaks down the brutal truth about selling a business, why most owners wait too long, and how poor planning destroys exit value. In this raw boardroom-style conversation, Lewis Haydon shares real investor insight from buying and selling businesses, explaining how business coaching, business mentoring, and intentional planning years in advance can mean the difference between a seven-figure exit and walking away with nothing. Takeaways: Every business owner exits — by sale, succession, or shutdown Businesses treated like “babies” rarely become sellable assets Investors don’t buy effort — they buy numbers, systems, and future upside EBITDA, margins, and process maturity drive valuation A business is only worth what someone is willing to pay Lack of dashboards and forward indicators kills deal confidence Most owners plan their exit six months too late instead of six years early The right investor matters as much as the price People without processes increase buyer risk Building to sell gives freedom — even if you never sell Chapters: 00:01 – The unavoidable truth: every business owner exits02:10 – Business as an asset vs business as a job04:45 – What investors actually look for in a business07:30 – Different types of investors and buyers09:50 – Valuation reality: EBITDA, assets, and margins12:22 – Why generic business coaching fails owners15:40 – Processes, people, and risk18:30 – Build the business to sell — even if you don’t22:10 – The cost of waiting too long Keywords: business coaching, business mentoring, business mentor, CEO coaching, scale your business, business growth strategy, selling a business, business exit strategy, EBITDA explained, business valuation, entrepreneurship coaching, leadership development, organisational behaviour, investor mindset, build a sellable business, business systems and processes, management consultant, global business mentoring platform, MentorBusiness.com, Lewis Haydon Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
Know Your Number(s): The Metrics That Scale Your Business | Ep. 107
2026/01/20
Most founders feel “fine” until cash gets tight, sales wobble, and they realise they’ve been driving the business by vibe. If you’re waiting for your accountant to tell you how you’re doing, you’re already late. In this episode, Lewis Haydon breaks down why business coaching starts with numbers, not motivation and why business mentoring fails when founders only look backwards at accounts instead of tracking leading indicators. From MentorBusiness.com, Lewis explains the “dashboard mindset”: stop outsourcing clarity to your accountant, build a simple weekly scorecard, and use data to predict the next 30–90 days so you can make decisions before the stress hits. Takeaways: Your accountant tells you what happened, not what’s about to happen. The job isn’t “know the numbers.” The job is “track the right numbers weekly.” Leading indicators beat lagging indicators: you need a crystal ball, not a post-mortem. Build one master dashboard first, then split into sales, marketing, and ops dashboards as you scale. Revenue doesn’t fix everything — conversion, retention, delivery, and cash timing matter. “Free marketing” often just makes you feel busy; it doesn’t create predictable demand. If you’re not tracking, you can’t manage performance (yours or your team’s). Strategy isn’t the main problem — behaviour is. Consistency beats hype. Coaches aren’t paid for information; they’re paid for accountability and follow-through. If you won’t do it, hire someone who will, but expect it to cost you. Chapters: 00:00 — Why founders keep asking for “more numbers” 01:10 — The accountant problem: always late, always backwards 02:30 — The “crystal ball” analogy: driving without a dashboard 04:10 — Start simple: track something weekly 05:20 — The master dashboard: what a solopreneur should track first 06:30 — Sales dashboard: inquiries, conversion, lifetime value 08:00 — Ops dashboard: delivery, service, churn, outcomes 10:08 — Mid-roll: why these boardroom conversations exist 10:54 — Marketing reality check: “free” usually means ineffective 12:40 — Level up: reporting + action, not just collecting data 14:10 — 2026 behaviour test: if nothing changed in 20 days, nothing changes 16:00 — Coaching and accountability: gym memberships don’t get results 18:10 — The hard truth: numbers shift only when behaviour shifts 20:00 — Leverage: hire capability, but understand the cost Keywords: business coaching, business mentoring, Lewis Haydon, MentorBusiness.com, business mentor, leadership development, CEO coaching, scale your business, business growth strategy, organisational behaviour, entrepreneurship coaching, global business mentoring platform, financial dashboard, weekly scorecard, KPI dashboard, leading indicators, lagging indicators, sales conversion, cash flow management, profit tracking, customer retention, marketing ROI, founder accountability, business performance, numbers in business Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
Here Is Why 'Finding Your Niche' Is Bullsh!t | Ep 106
2026/01/12
If you're a business owner, entrepreneur, or founder struggling with marketing confusion, niching advice that doesn’t work, and inconsistent business growth, this episode will give you clarity fast and it starts with why niching is bullshit according to real-world business coaching experience from MentorBusiness.com. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, dismantles one of the most over-used ideas in modern business coaching and business mentoring: the belief that niching is the key to scaling your business. Drawing from owning and investing in multiple companies, Lewis explains why niching too early kills data, restricts growth, and stops entrepreneurs from understanding what the market actually wants. This is not theory. This is real boardroom truth from international business coaching experience, focused on helping entrepreneurs worldwide scale smarter, lead better, and make more money. Takeaways: Broad business coaching positioning creates more data, better insights, and stronger business growth strategy Business mentoring works best through trusted ecosystems, not isolated “one-fit” niche models Marketing and market psychology have shifted and why outdated advice is holding founders back CEO coaching requires understanding marketing, sales, delivery, and leadership development together Entrepreneurs must test, measure, adapt, and evolve instead of copying outdated coaching frameworks Chapters: 00:00 – Why Niching Is B******t in Modern Business Coaching08:42 – Marketing vs Market: The Data Most Business Owners Miss18:28 – Why Trusted Business Mentoring Ecosystems Win27:55 – Scaling Without Niching: A Smarter Business Growth Strategy38:40 – The Hard Truth About Learning, Investment, and CEO Coaching Keywords: business coaching, business mentoring, business mentor, leadership development, executive coaching, CEO coaching, entrepreneurship coaching, scale your business, business growth strategy, organisational behaviour, international business coaching, global business mentoring platform, coaching frameworks, founder coaching, SME business coaching, marketing strategy for entrepreneurs, business coaching mindset, mentorbusiness.com, Lewis Haydon Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
Business Owners, If You Want To Make Money In 2026... Do This (Business Coaching Secrets Revealed) | Ep 105
2026/01/08
If you're a business owner, entrepreneur, or founder struggling to make more money despite working harder, this episode will give you clarity fast. MentorBusiness.com exists to help founders stop being busy and start being profitable and this episode explains exactly why most people aim at the wrong targets. Business coaching and business mentoring only work when you aim at markets that can actually pay you.In this raw, boardroom-style episode, Lewis Haydon breaks down why revenue is vanity, profit is sanity and how founders worldwide are sabotaging their own growth by chasing the wrong clients, niches, and behaviours. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, explains how to rethink your market, your money goals, and your behaviours so 2026 becomes your most profitable year yet, whether you're an entrepreneur, CEO, or senior leader. Takeaways: Why business coaching fails when you sell to people or companies without money How to identify where the real money is in your market using profit, not revenue Why “niching down” can destroy business growth for most founders The difference between celebrity marketing and real-world business mentoring strategy How the Theory of Constraints reveals exactly where to invest for growth Why behaviour change, not mindset hacks, drives real business results How to think like a CEO, not a content creator, when scaling your business Where entrepreneurs worldwide should focus in 2026 to increase income faster Chapters: 00:00 – Why being busy doesn’t mean you’re making money04:12 – Revenue vs profit: the lie founders keep believing08:30 – Adding zeros: choosing markets that can actually pay you12:40 – Why niching down is dangerous business advice17:10 – Visibility, celebrity status, and why most marketing fails22:15 – Theory of Constraints: finding the real growth bottleneck26:40 – Growth costs money: where founders should invest next29:30 – The hard truth about behaviours, ownership, and results Keywords: business coaching, business mentoring, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, organisational behaviour, international business coaching, global business mentoring platform, MentorBusiness.com, Lewis Haydon, profit vs revenue, business profitability, founder coaching, business strategy 2026, global business coach, business constraints, theory of constraints Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ Download the A-Player 100K Playbook here: https://members.mentorbusiness.com/offers/EMczDhYr
Do You Want To Build A Sales Funnel (and Marketing)... | Ep 104
2025/12/22
If you’re relying on a website instead of a real sales funnel, you are leaking revenue and MentorBusiness.com exists because most business coaching and business mentoring advice never shows owners what actually converts.In this episode, Lewis Haydon breaks down why most funnels fail, how business coaching frameworks apply to sales psychology, and what founders must fix to scale predictably. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, delivers a raw, boardroom-level breakdown of sales funnels, marketing systems, and measurable business growth strategy without fluff, hype, or generic marketing theory. This episode is for entrepreneurs worldwide, international founders, CEOs, and leadership teams who want predictable revenue, not guesswork. Takeaways: You’ll learn how business coaching principles and business mentoring frameworks apply directly to marketing and sales systems, including: Why websites are not sales funnels — and how landing pages drive measurable conversions How business mentoring thinking fixes broken lead nurturing and follow-up systems The leadership development mindset required to build scalable, data-driven sales processes Why most marketing teams fail business owners — and how executive coaching thinking fixes it How CEOs must use data (not emotion) to scale their business sustainably Chapters: 00:00 – Why most sales funnels don’t convert and cost business owners money10:05 – Business coaching insights on landing pages vs websites20:33 – Business mentoring frameworks for lead nurturing and sales psychology30:36 – CEO coaching truth: data-driven growth, scaling systems, and leadership decisions Keywords: business coaching, business mentoring, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, sales funnel strategy, marketing funnels for business owners, organisational behaviour, international business coaching, global business mentoring platform, coaching frameworks, data-driven leadership, founder coaching, CEO performance, MentorBusiness.com, Lewis Haydon Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
Transactional vs Transfomational Decision Making: Which Pays Off The Most In Your Business and Career Growth? | Ep 103
2025/12/18
If you're a business owner or entrepreneur chasing business growth but stuck in short-term thinking, this episode will challenge how you approach business coaching and business mentoring at a fundamental level. MentorBusiness.com exists for founders who want transformation, not quick wins. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down why most leaders say they want scale, but make decisions that quietly sabotage leadership development, long-term value, and enterprise growth. Drawing from real boardroom conversations across multiple businesses, Lewis exposes the dangerous gap between transactional ROI thinking and transformational business mentoring. Takeaways: You’ll learn how business coaching shifts founders from short-term decision making into scalable leadership capability, including: Why ROI-driven thinking limits leadership development and long-term business growth How return on development creates compounding advantage for founders and CEOs The difference between transactional decisions and transformational business mentoring How to build a personal “boardroom table” using executive coaching, mentors, and advisors Why customers, employees, and leaders must be developed, not just extracted from How global business coaches think about lifetime value, not one-off wins The mindset shift required to scale your business sustainably as a founder or CEO This episode is a hard truth for entrepreneurs worldwide: what’s the point of transactions if you don’t transform? Chapters: 00:00 – Why ROI Thinking Is Killing Business Growth06:12 – Transactional vs Transformational Business Coaching12:45 – Return on Development and Leadership Capability19:30 – Building Your Boardroom With Business Mentors27:10 – Customer Lifetime Value vs Short-Term Sales34:40 – The Skills You Must Develop to Scale Your Business41:55 – Final Truth: Why Transformation Beats Transactions Keywords: business coaching, business mentoring, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, global business coach, international business mentoring, business mentoring platform, organisational behaviour, founder coaching, investor mindset, return on development, transformational leadership, transactional leadership, business scalability, long-term business growth, MentorBusiness.com, Lewis Haydon Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
How To Sell Naturally & Authentically - Using Your USP (Unique Selling Points) | Ep 102
2025/12/15
If you're a business owner, entrepreneur, or founder struggling to sell without feeling pushy, this episode will give you clarity fast on business coaching, business mentoring, and influence. MentorBusiness.com is where Lewis Haydon teaches the authentic sales skills that separate A-players from B-players. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down why sales is simply moving someone from A to B, and how to do it without scripts, sleaze, or fake “sales energy.” Takeaways: You’ll learn his Personal Unique Selling Point method to sell in a way that feels human, outcome-led, and rooted in real value. Sales is influence: if you can’t move people from A to B, you can’t grow your income, career, or business. “Sleazy” isn’t sales — it’s bad positioning. Authentic selling is helping someone make a decision with clarity. The real sale is the after: what they feel, achieve, and become after buying — not the product itself. Use the Personal Unique Selling Point model: start with their outcome, then bridge it with your skills. In careers, raises come from a win-win plan: create value first, then the money can logically follow. Chapters: 00:01 – Why A-players master sales skills (and why most people hate “sales”)02:10 – The golden rule: income must be created, not hoped for04:05 – The bridge framework: moving someone from A to B06:10 – The Personal Unique Selling Point method (sell as a human, not a script)09:00 – Why sharing supports the mission of business growth and leadership development09:47 – Coaching the decision: the worst outcome is no clarity12:05 – Selling through options: right mentor, right coach, right budget15:05 – Career sales: how to position a raise using win-win value creation18:40 – The 3-column USP tool: them first → you → the bridge22:10 – Why people panic in “sales” but do influence daily (kids, teams, life)25:20 – Authority and trust: how people are sold before you speak28:10 – Final truth: if you refuse sales, you refuse your ability to help people Keywords: business coaching, business mentoring, Lewis Haydon, MentorBusiness.com, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, business mentoring platform, coaching frameworks, global business coach, international business mentoring, authentic selling, influence and persuasion, sales skills training, personal unique selling point, consultative selling, value-based selling, objection handling, income growth, career progression coaching, team leadership influence, organisational behaviour, founder performance coaching, CEO performance, business coaching tools, A-Player 100K Playbook Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Download the A-Player 100K Playbook here: https://members.mentorbusiness.com/downloads
How To Coach Your Employees; If You Are A Business Owner Or Manager! | Ep. 101
2025/12/10
If you're a business owner, entrepreneur, or founder struggling to scale your business because your team won’t perform without you, this episode will give you clarity fast and MentorBusiness.com is where you can go deeper into these business mentoring frameworks.In this episode, Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down how to actually use business coaching and leadership development tools to build leaders who think, act, and deliver results without constant supervision. Takeaways: You’ll learn how effective coaching frameworks help entrepreneurs, founders, and managers create independent, accountable high-performers, including: • How the GROW coaching model becomes a practical tool for scaling your business• Why employees nodding “yes” often means “no” and how real business mentoring uncovers the truth• How the Big Five personality traits influence performance, motivation, and accountability• The difference between coaching, mentoring, and consulting and when each is essential• How to coach people with high neuroticism, low conscientiousness, or high agreeableness• Why daily support and frequent touchpoints outperform weekly or monthly leadership coaching• How founders and CEOs can build a self-sufficient team that takes ownership without being pushed Chapters 00:00 – Why business coaching is essential to scale your business04:22 – The GROW coaching model for managers, entrepreneurs, and CEOs09:41 – Why theory isn’t enough: behaviour, psychology, and real-world leadership12:00 – How personality traits impact coaching and performance22:45 – Managing high neuroticism, low conscientiousness, and leadership blind spots30:36 – Final insight Keywords: business coachingbusiness mentoring, business mentor, executive coaching, leadership development, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, international business coaching, global business mentor, business mentoring platform, MentorBusiness.com, Lewis Haydon, organisational behaviour, founder performance coaching, team leadership coaching, coaching frameworks, international business mentoring, psychology for business leaders, Big Five personality traits in leadership, behavioural coaching, global leadership development strategies, business coaching for managers, how to scale your business internationally, high-performance team coaching Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
Have You Ever Thought About Being A Business Coach? | 100th Episode Special of Lewis' Journey (that you can copy!) & MentorBusiness.com Online Learning Mobile App Launch Offer | Ep 100
2025/12/03
If you’re a business owner, entrepreneur, or founder who feels trapped in a “good job” or a family business that limits your potential, this 100th-episode deep dive will shift how you think about business coaching, business mentoring, and your ability to scale your business and income. MentorBusiness.com exists to help entrepreneurs worldwide step into business mentoring wealth without needing £100K certifications or waiting decades for a promotion. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, unpacks his real journey, from a family business glass prison to building an international business mentoring platform used by founders across the globe. This episode shows why your existing experience is already enough to start coaching others, build multiple income streams, and create a boundaryless career using proven coaching frameworks and leadership development principles. You’ll learn how to transform your experience into income, including: Why most careers are “bounded” and how business coaching creates a boundaryless path to growth How to convert 5–10+ years of experience into paid business mentoring and CEO coaching Why MentorBusiness.com is the global business mentoring platform democratising access to coaching How leadership development and entrepreneurship coaching tools help you scale your business faster Why happiness, purpose, and income growth are easier to achieve when you stop waiting for permission Takeaways: 1. Your experience is already enough to mentor others If you're in your 30s, 40s, or 50s, you have more real-world experience than most formal qualifications ever teach. That’s the foundation of powerful business coaching and business mentoring. 2. Most careers are bounded; entrepreneurship and CEO coaching unlock boundaryless growth Jobs rely on someone above you leaving. Mentoring and entrepreneurship coaching allow you to grow without limits. 3. Multiple income streams are no longer optional Wealthy entrepreneurs diversify. High performers stuck in jobs usually don’t. Business mentoring is one of the fastest ways to add a meaningful income stream. 4. Happiness and fulfilment come from what made you happy as a child Your passions leave clues. Lewis shows how his childhood “building” passion became bodybuilding, then business building, then business mentoring. 5. MentorBusiness.com is the easiest pathway to start business mentoring globally With tools, training, community, and affiliate income built in, it removes the need for £100K certifications or corporate gatekeepers. 6. Consistency beats talent every time There are no secret hacks. The real secret is showing up daily, knowing your numbers, and refusing to quit. Chapters: 00:00 – Why your “safe job” or family business can quietly become a glass prison05:42 – Bounded vs boundaryless careers and why business mentoring changes the game12:18 – Happiness, childhood passion, and building businesses you actually enjoy17:52 – The real talk on multiple income streams, side hustles, and business coaching as a vehicle22:40 – MentorBusiness.com launch how the platform pays you to mentor and refer27:10 – Final challenge: why now is the time to step into business mentoring wealth Keywords: business coaching, business mentoring, business mentor, global business coach, international business mentoring, MentorBusiness.com, business mentoring platform, leadership development, executive coaching, CEO coaching, entrepreneurship coaching, scale your business, business growth strategy, career progression strategy, coaching frameworks, side hustle for professionals, multiple income streams, online coaching platform, founder and CEO performance, business coaching podcast, business mentoring for entrepreneurs Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
Sales (Andy Bounds) vs Marketing (Peter Boolkah): Top UK Business Mentors Debate on How to Get More Growth, Fast! | Ep 99
2025/11/25
If you're a business owner, entrepreneur, or founder frustrated that your marketing and sales teams keep blaming each other instead of driving real business coaching results, this business coaching and business mentoring episode from MentorBusiness.com founder Dr. Lewis Haydon will give you clarity fast. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, sits down with top UK sales trainer Andy Bounds and global business coach and Visibility SEO Marketing founder Peter Boolkah to tear apart the “marketing vs sales” blame game and rebuild it into a revenue engine that helps you scale your business. You’ll hear raw, boardroom-level debate on who’s really responsible for revenue, why visibility and SEO now do half the selling before a salesperson speaks, and how AI tools like ChatGPT and Perplexity are changing the sales conversation forever. This is exactly how serious founders, CEOs, and global business mentoring platforms are winning in a tough economy. Takeaways: Stop blaming, start aligning: Marketing and sales are two sides of the same business growth strategy. Treat them as one revenue unit, not rival departments. Brief on outcomes, not activities: Start every marketing brief with the “afters” you want: ideal leads, sectors, deal sizes, and how success will be measured. Visibility before velocity: Website, content, SEO, and AI-search presence (ChatGPT, Perplexity, etc.) now do a huge chunk of the sales work before anyone speaks to sales. Afters + certainty = sales: Buyers want a better future and confidence you can deliver. Every campaign and sales conversation must increase both. Own your part of the pipeline: Marketing owns visibility and lead quality. Sales owns conversion, follow-up, and behaviour. The CEO owns alignment and communication. Markets have limits: Some sectors are slow, over-regulated, or not buying. You may need new verticals and offers instead of demanding “more leads” from a dead market. Passion is fuel, not a strategy: Passion without market need and skill is just an expensive hobby. Combine all three to build something scalable. Nobody buys from a mood hoover: Low-energy salespeople and founders kill deals. Your leadership energy sets the tone for your whole commercial engine. Chapters: 00:00 – Marketing vs Sales: why everyone’s blaming the wrong person 03:10 – Are marketing and sales really “versus”? Communication and ownership 07:45 – What sales really want: lead quality, quantity, and speed 11:20 – Peter Boolkah on SEO, visibility, and real opportunities 16:05 – AI, ChatGPT, and Perplexity: why buyers are “pre-sold” 20:40 – Afters and certainty: the simple framework for revenue 25:15 – Market limits, buying cycles, and lazy “we need more leads” thinking 29:30 – Passion, resilience, and mood-hoover leadership 33:10 – Behaviours of high-performance sales teams in 2025 38:00 – Final boardroom summary: how to synergise marketing and sales Keywords: business coaching, business mentoring, business mentor, leadership development, executive coaching, CEO coaching, entrepreneurship coaching, global business coach, international business mentoring, business growth strategy, scale your business, marketing vs sales, sales and marketing alignment, SEO marketing strategy, visibility SEO, lead generation strategy, organisational behaviour, MentorBusiness.com, business mentoring platform, Lewis Haydon, Andy Bounds, Peter Boolkah, afters and certainty, AI in sales, ChatGPT for lead generation, B2B sales strategy, marketing and sales collaboration, global business mentoring platform Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
From Operator to Owner: The Leadership Development Approach Every Founder Needs to Build a Business That Works Without Them | Ep 98
2025/11/20
If you're a business owner, entrepreneur, or founder trapped inside a company that only functions when you turn up, this business coaching episode will give you the blunt clarity you’ve been avoiding. In this boardroom-style session from MentorBusiness.com, Dr. Lewis Haydon breaks down why your “business” is still a job and how business mentoring and leadership development can transform it into a scalable asset. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, exposes the identity shift, systems, and strategy required to step out of day-to-day operations and finally build a business that runs without you. You’ll learn how to escape founder dependency and scale sustainably, including: How thinking like an employee keeps you trapped as an operator, not an owner The essential systems (marketing, sales, operations, finance) that allow a managing director to run the company without you The identity and behavioural shifts proven in leadership development and CEO coaching to remove control bottlenecks Why passive income is real when you build assets correctly and why most founders never reach that point The stress-test every entrepreneur must run: could your business survive 3 months without you? Decision-making insight: how your habits today shape your long-term exit strategy and business valuation Takeaways: If your business can’t run without you, you don’t own a business, you own a job. Systems create independence; people activate it. Without documented processes, no senior team or MD can replace you. Identity determines scale. If you think like an operator, you will stay an operator — no matter your revenue. Founder control is usually the biggest bottleneck. Trust, delegation, and leadership development are non-negotiable. Start now, not “one day.” It takes years to develop an MD capable of replacing you, which means the clock is already ticking. Chapters: 00:00 – Why most founders confuse “business ownership” with being an overworked operator03:12 – The property analogy: why you must stop “living inside” your business06:45 – SME myths, customer expectations, and the trap of being too available10:01 – Why founders stay stuck as operators and the mindset shift required11:48 – Break: Why these boardroom conversations matter for scaling your business12:34 – Identity shift: redefining who you must become to own a scalable asset16:55 – Systems, planning, and strategic structure: how real businesses operate without you20:37 – Why founders delay the hard decisions and how it destroys long-term scale24:10 – Stress-testing your business: could it survive 3 months without you?28:45 – Developing leaders, successors, and a managing director to replace you32:30 – The hard truth: your business reflects your limitations, until you grow past them Keywords: business coaching, business mentoring, business mentor, leadership development, CEO coaching, entrepreneurship coaching, global business coaching, international business mentoring, scale your business, business growth strategy, organisational behaviour, founder leadership, managing director succession, build a business that runs without you, MentorBusiness.com, Lewis Haydon, founder mindset shift, operational independence, systems and processes for scaling, passive income for business owners, exit strategy for SMEs, develop senior leadership teams, business coaching for entrepreneurs worldwide, high-performance founder coaching, global business mentoring platform, strategic planning for founders Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
It Takes 10 Years To Become a Millionaire: The Business Coaching Truth About Resilience, Long-Term Goal Setting, and Staying in the Game When Others Quit! | Ep 97
2025/11/17
If you're a business owner, entrepreneur, or founder struggling with the slow grind of business growth and wondering why you’re “not a millionaire yet,” this episode will give you clarity fast. MentorBusiness.com exists for this exact reason, helping entrepreneurs worldwide understand the real timeline of business mentoring and business coaching success. Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down why becoming a millionaire takes a decade and why that long-game mindset is the foundation of sustainable business growth, leadership development, and CEO coaching excellence. You’ll learn how high-performance founders navigate the cycles, including: • The truth about the 10-year millionaire timeline • Why “struggle periods” are not failure, they’re the normal entrepreneurial growth cycle • Resilience behaviours every entrepreneur must master • How leaders across the globe stay committed when progress slows • The real relationship between vision, discipline, and compounding performance Takeaways: • Millionaire results take a decade, not 12 months; skill, leadership capacity, and systems need time to compound. • Emotional turbulence is normal, and every successful entrepreneur has gone through the same cycles. • Resilience beats talent, those who stay in the field longest win. • Daily discipline builds credibility, especially when clients and teams watch how consistently you show up. • Vision outperforms goals, because the long-game mission sustains behaviour when motivation fades. • Entrepreneurs who win adapt, evolve, and keep moving through economic and strategic shifts. • The breakthrough happens deep in the decade, not during the first few years. Chapters: 00:01 – Why most founders misunderstand the millionaire timeline 04:10 – The decade-long reality behind business success and business coaching 06:45 – The emotional cycles, resilience, and staying in the long game 08:14 – The truth about setbacks and why they’re a sign of progress 09:00 – Showing up daily: discipline, consistency, and real founder behaviour 14:40 – Social media reality vs. the long-game performance model 18:55 – Why vision outperforms goals for long-term business growth 23:30 – The 10-year path to millionaire status and compounding success 27:10 – Final insight: the entrepreneurs who win are the ones who stay in the game Keywords: business coaching business mentor business mentoring leadership development international business coaching CEO coaching entrepreneurship coaching scale your business business growth strategy organisational behaviour global business mentoring platform executive coaching MentorBusiness.com Lewis Haydon founder coaching entrepreneur mindset millionaire timeline long-game business strategy resilience for entrepreneurs global business coach business mentoring for founders Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
Entrepreneur Core Values Framework: How CEOs Make Better Decisions and Build Stronger Teams! | Ep 96
2025/11/13
If you're a business owner, entrepreneur, or founder trying to build a business that actually scales without burning you out, this episode is essential listening and the framework inside is also part of what we teach at MentorBusiness.com. Dr. Lewis Haydon, a trusted business coach and mentor to growth-focused founders, breaks down how to build personal core values that actually drive your decisions, your leadership, and your business results. This isn’t corporate fluff. This is raw truth, lived experience, and a practical framework any founder can apply today. Inside, Lewis shows you how to look back at the key decisions, wins and painful moments, that shaped who you are, and how to turn those into a clear set of values you can actually use in the business. If you’ve ever felt like you’re second-guessing everything, chasing shiny objects, or making decisions from pressure instead of clarity, this episode will hit hard. You’ll learn how to identify the trigger points that shaped your behaviours, how to align your team with the right values, and how to build a business where actions match intentions. Takeaways: • Why most founders misunderstand core values and build corporate buzzword lists instead of real drivers • How your proudest and most painful decisions reveal your true values • The connection between decision-making, behaviour change, and long-term business outcomes • How to align your company vision with your personal values without forcing a generic mission statement • Why values stop shiny-object syndrome and help every team member stay in the right seat • How self-awareness not frameworks, gurus, or templates, is the real unlock Chapters: 00:00 – Why core values matter more than any business tactic 04:15 – Looking at your life like a film reel to find defining decisions 09:42 – Trigger points and the psychology behind behaviour change 16:20 – Pain, vision, and why they drive founders differently 21:55 – How personal values shape leadership and business direction 27:33 – Journaling and identifying recurring patterns 33:12 – Why corporate buzzwords kill real culture 38:05 – Aligning team, vision, and values without becoming “Silicon Valley” 45:40 – The hard truth about building values that actually guide decisions Keywords (SEO): core values for entrepreneurs, leadership development, CEO mindset, scaling a business, founder identity, business growth, decision making for CEOs, company culture, how to build core values, entrepreneur self-awareness, team alignment, business coaching, scaling without burnout Share + Review: If this hit home, share it with one founder who needs it today. Then leave a review and DM me once you have so I can shout you out on the show. Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
How Knowing My 'Values' Unlocked Millions! | Ep 95
2025/11/11
If you’re a business owner, entrepreneur, or founder who keeps second-guessing decisions and stalling growth, this episode is essential listening. MentorBusiness.com is at the heart of this conversation because your values drive every high-stakes move you make. Lewis Haydon breaks down why hesitation isn’t a strategy problem, it’s a values problem. He shares the four personal values that now anchor every hire, bet, and investment he makes and shows you how to define yours so decision-making stops feeling heavy and starts moving fast. This isn’t theory. It’s the raw, boardroom-level operating system top founders use to choose the right people, say no quicker, and scale with conviction. You’ll hear exactly what a values-driven decision framework looks like in practice, from filtering investors and clients to protecting culture, pace, and standards. You’ll learn how to codify your values, test them under pressure, and use them to create speed without sacrificing integrity. Takeaways: Your “indecision” is misalignment, define personal values before you touch strategy.Business values must be built on personal values; culture follows values, not slides.Four values that scale decisions: Family (past/future/present), Potential, Fun, Prove It.Hiring and investment filters: values first, then logic; say “no” faster to protect focus.Speed matters: fast, values-anchored decisions beat slow, over-analysed moves.Habits back values: standards (e.g., 4 a.m. starts) signal commitment, not performative grind.“Prove it” > résumés: work with people doing the thing now, not just talking about the past.If it’s not energising (no fun, no alignment), end it—clients, vendors, even ideas.Use values to set price, positioning, and ideal customer profile, reduce friction and churn.When stakes are high (health, crisis, mission-critical), assemble the right room fast. Chapters: 00:00 – Why you’re second-guessing: it’s not strategy, it’s values 03:18 – Personal vs. business values; culture built on purpose 06:42 – Hiring/investment through a values filter; dashboards vs. people 09:55 – Why MentorBusiness.com exists and how it aligns to the mission 12:10 – Core Value #1: Family (past, future, present) 14:45 – Mid-episode share + support break 15:31 – Core Value #3: Fun (energy as a decision criterion) 18:20 – Core Value #4: Prove It (walk the talk, current results > past stories) 24:12 – Habits and standards: 4 a.m. club, protecting the gate of your mind 29:08 – Coaching ethos, client fit, and making hard calls quickly 33:40 – Space-shot vision: using values to stretch the team’s imagination 37:15 – Urgency under pressure: assembling the right experts fast 41:02 – Final truth: anchor to values, then move, speed compounds Keywords: founder core values, entrepreneurial decision-making, leadership clarity, culture vs strategy, hiring for values, investment filter, founder burnout, scaling from operator to CEO, fast decisions, prove it mindset, personal values in business, building high-ownership teams, strategic focus, CEO operating system, MentorBusiness.com Share + Review: If this hit home, share it with one founder who needs it today. Then leave a review and DM me once you have so I can shout you out on the show. Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

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