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On this episode of She Turned Entrepreneur we’re meeting a holistic health and wellness coach whose passion for all things integrative is unmistakable. Emily Ruth relishes the opportunity she has to share with her clients the many practices she has discovered that work together to create optimal health. And it all starts with simply slowing down, taking a pause – however brief! Emily was 15 years into her career as an imaging technician when her personal health struggles opened a window onto an approach to medical ailments that departed completely from the standard western model. She has since studied deeply – and applied within her own life – the tenets of holistic healing, which is focused on cultivating wellness, not medicating illness. You’ll learn about some of the early pitfalls into which Emily stumbled while getting her business up and running as well as an interesting tip to keep in mind if you’re thinking about quitting your day job in favor of making an entrepreneurial leap. For Emily, who found the transition daunting out of the gate, having a coach to serve as her trusted adviser made a huge difference throughout the process. Don’t be afraid, says our guest, to reach out for help! Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation: • Even if you’ve invested in a lot of training and feel obligated to continue on a particular career path, it’s important to stay alert. Your true passion may come into view. • Do your homework. Women’s fertility and sexual health needn’t be a mystery. • Try slowing down. Clock what’s really going on physically and emotionally. • When life gets intense, it’s our small daily practices that help us steady our course. • Feeling like your business is untethered? Guidance from a steady, grounded, authentic coach can be a gamechanger. • Slow and steady wins the race. Don’t be distracted (or derailed) by social media and other internet noise. • It’s important to set goals, but also to be fluid with the timeline for reaching them. Here’s a quick look into the episode: • Having made a considerable investment in her education, Emily spent 15 years working in medical imaging despite the fact that she wasn’t loving it. • When she was introduced to pregnancy charting, Emily was immediately drawn into the world of holistic healing and, ultimately, her work as a women’s wellness coach. • How Emily reaches out to clients: o Through in-person and virtual networking. o Giving online workshops as well as live at community centers, health food stores and gyms. o Podcast guest appearances. • What Emily’s coaching program typically looks like: o One-on-one meetups almost every week for a full year. o The lengthy timeline allows clients to dig into ingrained patterns and learn about important holistic tools, like pregnancy charting. o Most clients reach their goals within six months, but the second half of the program serves to solidify new habits and future goals • Who doesn’t need coaching? People who wake up daily feeling … wonderful and like they’re meeting all their personal health and wellness goals. • Emily’s coaching focuses on helping clients discern the needs their bodies are communicating and how to track measurable results to the solutions they adopt. • Actionable tips for entrepreneurs looking for more holistic balance: o Take a step, even a very small one, to notice how you feel. o Get curious about whatever does or doesn’t come up. o Give yourself time to explore! • Emily’s definition of self-care is all about pressing the pause button. The act of nurturing yourself is an act of love: o Are you nourishing yourself? Drinking enough water? o Putting yourself to bed on time? o Integrating moments of calm into the daily drumbeat? o Getting enough sunlight? • Emily shares early challenges she encountered while launching

Looking for work that doesn’t involve a cubicle? Hounds Town USA may be just the thing – a way to spend every day loving dogs and sharing that passion with others. For Jackie Bondanza, CEO of the growing franchise, it has definitely been a recipe for happiness. Originally envisioned by a founder of the NYPD canine unit, these are doggie daycares unlike any other. Their ethos is built around a deep expertise and understanding of what it takes to care for and bring out the best in man’s best friends. Family-owned and operated, Hounds Town USA franchise owners receive training that goes above and beyond what franchisees can typically expect. “Heart is important in everything we do … It’s incredible to see all the mutual hard work move into a place of incredible satisfaction for the franchisee once they open,” says Jackie, who left her career in publishing after discovering (and marrying the founder of) her local Hounds Town USA store. She hasn’t looked back since! The franchise, which has stores across the U.S., provides a six-day intensive, hands-on immersion followed up post-opening with onsite training that is ongoing and ensures the safety and well-being of pets and caregivers alike. “We’re moving into the space of a grown-up business, but we never want to lose the core focus, which is the solid relationship we have with our franchisees and our investment in their success,” says Jackie. But ultimately everything at Hounds Town USA revolves around what’s best for dogs, which is also why the franchise has established a nonprofit to support local rescue shelters with hands-on help. If you’re interested in bringing superior doggie day care, boarding, grooming and spa services to your community, this may be the opportunity for you! Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation: • Hounds Town USA’s dog care is rooted in its founder’s deep expertise in canine training. • Breeders of the Pack: Dogs at Hounds Town USA are placed in groups based on their fundamental animal need to interact and play together. • The story of how Jackie came to become – quite literally – married to Hounds Town USA proves it: You never know what a new day might bring! • Some of Hounds Town USA’s most successful franchisees were once entry-level “pooper-scoopers” in the business. • Feeling burned out on the corporate job? Working with dogs is a fantastic antidote! Here’s a quick look into the episode: • About how Hounds Town USA is the brainchild of a founding member of the New York Police Department’s canine unit looking to put his skills to use in a second career. • Overnight boarding and daycare for dogs two decades ago, when Houndstown got started, wasn’t a thing. But it’s a concept that quickly caught on. • Hounds Town USA offers a variety of services, including: o Fully interactive daycare that focuses on placing dogs in playgroups. o A curated experience based in understanding the canine pack mentality. o Boarding. o Grooming and spa services. • Key Differentiator: Hounds Town USA has built its ethic around founder Michael Gould’s deep understanding of canine needs and training techniques. • A decade ago, Jackie was a book editor and writer with a long commute when she stopped by one of Hounds Town USA’s first stores on Long Island – and was smitten, both by the business model and by the founder, whom she went on to marry! • What the ideal Hounds Town USA franchisee looks like: o Loves and appreciates dogs, of course. o Has customer service chops: The ability to forge relationships with customers and be the community face of the franchise. o Sales-oriented, extroverted people tend to thrive. It’s a referral-based business that includes event sponsorship and civic involvement. o Some level of leadership or management experience (a lot of employees are young people who nee

Here’s something to know about coaching: You don’t have to be the expert in all things. Lee Chaix McDonough, the founder of Coach with Clarity, sees visible relief on the faces of her clients when she shares this news. “You are the expert in building nurturing relationships. You are the expert in asking powerful questions,” she says. But you do not have to be the knower of all things, so lean into that grace! On this episode of She Turned Entrepreneur, Lee is sharing the framework she has evolved to support the people who aspire to do the supporting: Coaches. She provides an International Coaching Association certification program that deepens self-knowledge and helps coaches systematically tap into their strengths and inner resources. “You learn as you do,” says the best-selling author of "ACT On Your Business: Braving the storms of entrepreneurship and creating success through meaning, mindset, and mindfulness" You’ll learn about Lee’s Coach with Clarity framework, which focuses both on coaching practices and craft as well as small-business elements such as marketing, sales and growing a one-to-many model. Lee explains that her certification process is “one of multiple paths to coming to be a proficient coach. It’s really important that each individual find the path that will work for them.” Perhaps the Coach with Clarity path is the one meant for you! Click here to learn more about Lee’s best-seller, "ACT On Your Business: Braving the storms of entrepreneurship and creating success through meaning, mindset, and mindfulness." Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation: • Training is a great way to pivot or augment a coaching practice. Even coaches need coaching! • Interested in accreditation? Not only do coaching certificates confer a great knowledge base, they also provide a lab for us to learn about ourselves along the way. • The job of a coach is not to tell clients what to do, but rather to provide a container for them to discover and feel supported in pursuing the path that’s right for them. • The coach’s work is to identify and facilitate clients’ direction – not define them. • It’s the going not the getting there: Remember that coaching is about the process. • Prefer coaching one-on-one? That’s just fine! Scaling to bigger groups isn’t for everyone. • Nerves happen – to coaches as well as clients. Calling it out diffuses it! Here’s a quick look into the episode: • A social worker and public health professional by training, Lee worked with a broad array of clients through years of relocations while her husband was in the Air Force. She ultimately felt called to do something other than social work, from which she’d taken a break, but didn’t know what that would look like. • Lee’s decision to get certified as a coach grew out of watching her husband grapple with launching a dental practice – and all the small-business/entrepreneurial elements involved. She saw first-hand the need for support. • Once her practice was launched, Lee started getting inquiries from clients who wanted to learn the ropes of coaching themselves – a training niche that she has handily filled! • Lee launched her training and accreditation program right in the midst of pandemic, which was a chaotic time but also a moment in which people were seeking connection. • Traits that make a good fit for Lee’s program: o People who are curious. o People with open minds. o People who have the ability to hold space for others to figure out their thoughts. • You don’t have to be the ultimate expert in all things as a coach. People are seeking help, an extension of experience and knowledge – not a steamroller. • Lee’s advice for aspiring coaches: o Pause to take stock of your interior landscape and core values. o Coaching is an expression of who we are, so self-understa

No one defines resilience like Bevin Farrand, whose husband died unexpectedly just after her 40th birthday. Left with two young children to raise and a mountain of grief to navigate, this inspiring mom grew her digital consulting business while at the same time launching Take the DAMN Trip, a framework designed to help us live our best lives – not tomorrow, but today. As a speaker and coach, Bevin is all about grounding. Entrepreneurial dreams are a starting place but, without a solid foundation, they are all too likely to stall. That’s where coaching can break down the task at hand. In the case of starting a business, it means getting really clear about both the vision and the “why” behind it. And that clarity, says Bevin, is what keeps us moving forward through even the toughest of times – something she knows plenty about. The tips, perspectives and tools come fast and furious in this episode of She Turned Entrepreneur, so buckle up and enjoy the ride. Bevin is sharing hard-won wisdom and down-to-earth tactics that are applicable to business, yes, but equally so to life! “None of us has the luxury of waiting,” says Bevin. So why not get started now? Ready to Do the DAMN Thing? You can get instant access to the secrets that unlock Bevin’s powerful framework and get started with training by clicking here. Click here to join others who are ready to Take the DAMN Trip! Feeling anxious or overwhelmed? Bevin also offers a free centering meditation here. Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation: • Have you ever been fired? Maybe more than once? It could be an invitation to become your own boss! • Take stock: Look at all the things that have been hard and all the things that have been wonderful in life. Then try applying the DAMN framework. • Come up with a framework or methodology to differentiate and make your business more memorable. • If our “why” is well-defined, it’s far easier to move through challenging passages. • Get completely clear on your “what” and “why” the “how” will take care of itself! • There’s a difference between permission and support. When we have clarity of purpose, we don’t need permission. • We don’t have to have a fully baked plan in order to have a manifesto, but we DO have to be all-in committed to ride out the inevitable bumps and U-turns. • Don’t look at the top of the mountain. Just look at the first tree. To get past overwhelm, just move your feet, one step after the other. • The perfect mindset and moment will never arrive. So just get started! Here’s a quick look into the episode: • Bevin had a false start with an unsuccessful entrepreneurial venture earlier in her career, but after being laid off for the third time in 2019 she put a stake in the ground, leveraging her digital marketing skills to start her own business. • Not long after she launched her business, Collaborate.Work, Bevin’s husband died completely unexpectedly. She was suddenly the solo mom of two young children. • Bevin’s Take the DAMN Trip movement – which is all about going for it and pursuing our dreams – grew organically out of watching her husband’s life cut short. • Take the DAMN Trip has grown exponentially since 2020, resonating across demographics. • The DAMN Framework includes four powerful, yet simple, mindset shifts: o D - Decide and Declare. o A - Attend Your Own Party. o M - Moments not Minutes. o N - Now is the Time! • Bevin believes that when we shift our mindset (with help from her DAMN methodology), it’s impossible to “unsee” what needs to happen in our lives. • Although she candidly admits that what she’s teaching isn’t completely unique, Bevin does underscore the DAMN framework that is personal and very specific to her coaching. • Bevin helps her clients get clear on: o The “Yes” – What are you ‘all

Hundreds of millions of Americans are overweight and at risk for life-shortening conditions like diabetes and heart disease. So one thing we know out of the gate about F45 fitness studio franchises is … there’s definitely a market need! And, as Jackie Mendes explains on this episode of She Turned Entrepreneur, the highly successful Australian export has a formula that sets franchise owners up for success from Day 1. A regional sales vice president with F45, Jackie has devoted a 20-year career to fostering the most cutting-edge, creative and – most of all – fun workouts possible. The fitness industry is all about acquisition and retention, which this unique franchise model supports through a detailed step-by-step playbook and training/mentorship that extends throughout the life of the business. Learn why you might make an ideal F45 franchisee, including what it takes to get started and why it’s a great entrepreneurial fit for people who have a heart for building community and improving quality of life. There’s nothing like pulling together as a team, which is why F45’s low-cost setup, high-profit model is so compelling and has caught fire across the world! Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation: • F45 growth has rocketed in its first decade of business, with some 3,300 franchises launched globally. • Because it deploys multiple joints and muscles simultaneously, the F45 exercise model is highly time-efficient. • A rolling schedule of classes maximizes client access to facilities. • Fitness, hospitality, healthcare and entertainment are the trifecta that motivates people to join and keep coming back to F45 studios! • The F45 process is highly detailed and replicable, which bolsters success. It’s also a living agenda that is constantly evolving and improving based on current on-the-ground conditions and best practices. Here’s a quick look into the episode: • F45 is a studio boutique fitness concept based on functional training (the “F”) and the length of workout (45 minutes). • Since the Australian business model emerged in 2012, year-over-year growth of franchises has been exponential and today includes 3,300 studios worldwide. • Functional fitness focuses on movements that occur in everyday life, emphasizing foundational elements that support quality of life in athletics and daily living. • Cross-functional training increases “bang for your buck” in terms of the amount of fitness garnered through a quick 45-minute workout. • Customers can book classes pretty much every hour of the day. • The two key performance indicators (KPIs) at F45 are: Acquisition and Retention. • A Day in the Life of an F45 Franchise Owner: o Hands-off owners tend to focus on overseeing the growth and vision of the studio rather than operations. o Owner-operators are involved every day, maintaining a community profile through class participation and interactions, tracking and tweaking marketing and sales efforts and making cross-promotional appearances that drive business. o Overseeing the recruitment and retention of talented staff. o Maintaining facilities and supplies. • F45 differentiators include: o A heavy emphasis on community. o Open, brightly lit, welcoming studio designs. o Workouts that each have their own unique name, brand and personality. o A focus on teamwork, bonding and pulling together. • Franchise owners will ideally: o Have a big heart for community and interacting with people. o Have at least $100,000 in liquid financial resources (financing help available). o Some sales or marketing experience (but these can also be taught). o Business ownership skills (such as accounting, retail or team management). • F45 Training and Support includes: o An immersive two-week training in Austin based on a detailed agenda covering everything you need to know about the business. o An int

How satisfying is it for Kay Kirkman to host her popular podcast, The GenX Career Show? Beyond! This dynamic career coach has come full circle after being fired early in her career from a dream job working in radio. The experience dashed her confidence and dead-ended her in a series of meaningless jobs. Have you been there? Once she realized how uniquely equipped she was to empathize with people (especially GenXers) in a similar situation, Kay was on her way to launching the coaching practice and podcast following she delights in today. On this episode of She Turned Entrepreneur, we hear about how Kay launched her successful practice, including the inevitable bumps along the way. She learned first-hand how challenging it can be to find the right kind of training and support while navigating a business model for herself. In a world rich with internet resources, it’s a huge time-saver (and sanity-saver) to find a mentor, program and/or community that aligns with your entrepreneurial goals and stage of development. You’ll learn all about Kay’s four-step coaching process, including how she helps clients uncover their core clarity, focus and inspiration – plus actionable tips for first steps to take when making the transition into entrepreneurship. Kay believes that everyone on the planet deserves to find and perform work they enjoy each and every day. When employees are happy at work, stress levels go down while quality of relationships, productivity and overall job satisfaction go up, up, up. Is it time for you to claim your dream? Kay’s podcast The GenX Career Show is a great way to get to know her warm, practical approach to building the career you desire. Click here to tune in! You can also click here to download her free Dream Job Discovery List or here to schedule a courtesy discovery call. Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation: • Been fired or laid off? It could be your invitation to become an entrepreneur! • If you’re working jobs for which you are over-qualified or about which you don’t care, it’s worth asking yourself whether you’re hiding out rather than risking failure. • It’s far easier to dial in your ideal client when you are authentically connected with the message you bring and the experience you (and they) share. • Courses on startup strategy aren’t for everyone, so be sure that the content is relevant for your particular business and stage of development. • You’re always learning – even when making mistakes and having to backtrack. It’s all valuable knowledge. • Click here if you’d like to learn more about the Disc Profile behavior assessment that Kay uses in her practice. • Without a coach or process, it’s easy to bump up against a roadblocks and drift. • When launching a coaching practice, resist the urge to compare yourself with others! Here’s a quick look into the episode: • Kay had no intention of becoming an entrepreneur – until she was fired from her dream job in radio and derailed from her career vision. • Having her confidence crushed left Kay vulnerable to a cycle of jobs about which she didn’t care, which felt safer than the risk of being fired again from something she loved. • Kay’s practice is centered on several key questions: o Are you doing something you care about? o Do you have a dream job? o If you’re not where you want to be, what’s holding you back? o What will it take to find your true path? • About how Kay evolved her coaching business: o While she didn’t have entrepreneurial models within her family, she did have parents who had demonstrated what it is to work an independent “side hustle.” o Without a coach or mentor, Kay stumbled into a variety of paid online courses that didn’t really fit her model or stage of business development. o Figuring out where to find the right resources and information w

Sometimes you have to create the thing you want, which in Ryann Dowdy’s case was a community of strong, generous, savvy and like-minded women. As a longtime sales executive, she decided to make a switch to coaching other women in their careers only to find that the most powerful part of her work was in the blossoming connections it yielded. As she explains on this episode of She Turned Entrepreneur, Ryann had commenced one entrepreneurial journey only to uncover her true passion just adjacent. And thus was born, a membership platform that offers aspirational women a safe place to build out their dreams. Based on “psycho-graphics, not demographics,” Be In The Room members aren’t a good fit because of the college they attended, promotion they received or CV that they’ve polished. It’s instead about mindset and the richness and support prospective members are able to offer one another. Ryann outlines some of the many ways in which women are networking, the priority placed on maintaining the group’s integrity and plans for future forums to support growth. We’re also learning about some of the ingredients key to evolving a nurturing community, whatever your affinity or goal. Ryann has learned that her value-add doesn’t have to be front-and-center at all times because, as she’s discovered, the magic often occurs when members are allowed to step forward and engage directly with one another. It’s all part of creating a safe space where women feel free to be their truest selves, says Ryann. The Be In The Room platform offers a mix of open access and members-only resources, so spend some time exploring what’s available at this link. Various benefits include a private virtual community, peer-led education and masterclasses, a membership directory for networking and priority access to retreats, conferences and other events. Eager to get connected? Click here to book an application discovery call with Ryann. Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation: • The last two years have transformed what it means to become an entrepreneur. • A range of affordable online tools available today put startup ventures within reach. • Connecting with like-minded fellow travelers will ignite your dreams! • Pause to consider: Do the members of your interest/support groups all look the same? • It’s extremely energizing to incorporate diverse points of view within your landscape. • Are you growing a community? Remember that there’s power in backing off and letting others chime in and banter with one another. It strengthens the fabric! Here’s a quick look into the episode: • About Ryann’s journey from 15 years of working in advertising sales, working her way up to a national director of sales role and ultimately deciding she needed to make a change. • Making the Leap: Ryann had launched a sales training program and built a community of 7,000 aspiring women entrepreneurs when the lightbulb went off. There was a need for a safe, empowering community. Be In The Room was born! • Ryann’s primary passion is for facilitating long-term relationships of the kind she was seeing among women in her training and Facebook forums. • Be In The Room was conceived as a platform to foster empowerment and community among women through education, events, speakers, Slack and other channels. • Integrity is central to Be In The Room, which means that personal marketing information isn’t shared and codes of conduct are enforced. • Ryann anticipates that at some point the larger Be In The Room umbrella will be broken down into smaller groups based on niche affinity groups. • Membership in Ryann’s group is based on mindset – not occupation or resume. It’s an organization that speaks to women who have felt perhaps out of step or been told they’re “too much” in some way. • Prior to admitting members, Ry

Sandi Wake, franchise owner at CarePatrol, had no interest in running her own business. Or so she thought, until someone introduced to her the concept of a franchise. Once familiar with the CarePatrol model, she felt called to the mission, helping families navigate and transition into the right senior community situation. She might have hesitated to become an overnight entrepreneur – had she not been reassured by the guidance her franchise family would provide. The beauty of franchise models is their shared resources and best practices. Just exiting a 30-year career in manufacturing, Sandi wasn’t in an entrepreneurial mindset but she was definitely open to learning. Nothing more is required for CarePatrol franchisees, who receive ongoing training, project management and IT resources as well as a robust community. Sandi benefits on a daily basis from the tips and advice shared among 150 franchise owners around the U.S., who meet live at conferences and also via Zoom. They are there to help each other figure out the best ways to establish relationships within local elder communities, how to leverage social media and grow both the business and staff. Best of all, Sandi has been able to help hundreds of families around Grand Rapids, MI, move through what is often a stressful and scary time. At no charge to her clients, she and her CarePatrol team determine needs, available resources and possible living situations. They are also there to tour and help compare communities (who provide the funding for this free service). Are you someone with a big heart? If so, CarePatrol is an opportunity to give to others, employ others and build a meaningful career for yourself! Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation: • Some of CarePatrol’s features: Modest investment, ability to work independently, helping people through a difficult life transition. • From a personal point of view, there is great reward in CarePatrol’s mission. • Are you a good fit for a CarePatrol franchise? Do your research and go with your heart! • Doing well by doing good: CarePatrol supports others while also generating income. • Families do not pay for the support and services provided by CarePatrol, which is funded through the adjacent elder care community. Here’s a quick look into the episode: • After 30 years with a manufacturing organization, Sandi’s job was eliminated in a corporate acquisition. What next? • A friend introduced the idea of a franchise, which seemed unlikely given that she’d never had any interest in working for herself. CarePatrol, however, piqued Sandi’s interest. • Working with older folks in transition is incredibly rewarding! • A day in the life of a CarePatrol franchisee: o No two days are alike. o Every day tends to be busy! o You’re wearing a lot of hats, which can include:  Working with elder communities to get partnerships in place.  Cultivating referral sources.  Answering the phone in order always to be available for families.  Accounting.  As the franchise grows: HR functions such as hiring and training. • As her franchise has grown Sandi has migrated more towards an administrative function with a staff of three working with families to come up with the right placements as well as an admin and an individual dedicated to maintaining community contacts/referrals. • CarePatrol Differentiators: o The system in place is solid and replicable. o Substantial ongoing support (including onsite) is provided for new franchises. o Tools include both organizational databases and marketing collateral. o An IT department is available to facilitate systems. • The power of the franchise network: Sandi has derived a lot of satisfaction not only from the practical advice available at conferences, but also the support, insights and friendship she has found over meals and Zoom calls with collea

Burnout isn’t an overnight phenomenon. It compounds slowly – often imperceptibly – over time and when it shows up can often be crippling. That’s where Elizabeth Collins – aka “The Burnout Witch” – comes in. On this episode of She Turned Entrepreneur we hear about her journey from an education and early career in western-based health care to an evolving eastern practice that includes acupuncture and tarot cards. It’s a very specific niche that Elizabeth fully owns, and she coaches others in the integrative and functional medicine space to do the same! Entrepreneurship starts with knowing ourselves, our values and the value we bring to the world, so much of Elizabeth’s practice is devoted to establishing that clear sense of self and boundaries. She uses values exercises (links for which are provided) and also offers key strategies for staving off encroaching burnout. Something as simple as a coffee mug that makes you smile can serve a protective function. Without intentionality, our bodies and spirits are subject to burnout. So whether we come to entrepreneurialism deliberately or, like Elizabeth, through a somewhat meandering path, it’s critically important that we protect our core beliefs. “It took me a long time to learn who I am in order to know what I need in my business,” she says. Once our mission is clearly defined, we’re freed up to bring our best – and truest – selves to the fore! Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation: • Entrepreneurship can be something you land on by chance rather than by design. • Do you have burnout? There are therapies to help you recover. • If you’ve tried to meditate without success, it may be your brain is stuck in overwhelm. • Set intentional boundaries that recognize intrusion and minimize burnout. • The Power of a Coffee Mug: Creating a safe space helps fend off burnout. • Answering texts at midnight? It’s perfectly normal to have standard business hours. In fact, your clients will respect you for it. • Ready to live into your values? Here’s a step-by-step Values Exercise. • Here’s a social media tip: If creating content exhausts you, consider tagging screen shots of work you endorse and adding your own take on why it’s worthwhile. • Whatever product, skill or service you offer is uniquely your own – so brand it that way! Here’s a quick look into the episode: • Elizabeth’s early experience working within the traditional western health care framework morphed into an interest in alternative integrative techniques for sustained wellness. • Acupuncturists are de facto entrepreneurs because they constitute a small sector without well-defined platforms. • About the blend of functional medicine, acupuncture and coaching that Elizabeth offers. • A closer look at burnout: o Prevention looks like:  Modulating diet.  Integrating exercise.  Meditation.  Curating a safe, comfortable environment. o Treatment looks like:  Finding ways to undo damage that shuts down brain function.  Addressing underlying physiological and emotional imbalances.  Assessing vitamin and mineral levels.  Putting in place modest, small steps towards meditation. • How to distinguish the difference between burnout vs. general fatigue vs. depression: o Depression feels like a weighted blanket, tamping down everything. o Burnout tends to be more situational and tied to identifiable responses to things like the constant pinging of your email. • The challenges in jumping from a medical career into an entrepreneurial orientation: o Acupuncture practices aren’t prevalent so there was no ready template. o Elizabeth’s studies didn’t include any business training. o It was all too easy to follow “accepted” business practices that were out of alignment with Elizabeth’s values and interests. o Boundaries had to be set

It makes sense that from early on Nicole Laino aspired to become an actor. She was born curious about human behavior and how identities work. Lucky for us, she is sharing her journey on this episode of She Turned Entrepreneur, from pursuing entertainment to Wall Street project management to ultimately integrating her many talents to found Peak-Performance Coaching. Nicole helps ambitious women dig deep and break free from long-standing, embedded patterns that do not serve. “Your subconscious finds cunning and creative ways that seem very productive and plausible for you to stay right where you are,” she says. It’s all too easy to fall into this addictive trap, in which all manner of “legitimate” excuses keep us from uncovering our truest desire, sense of purpose and agency. Tapping into her own entrepreneurial experience founding a software startup, Nicole understands exactly where talented women can tend to bog down. She’s sharing actionable tips for breaking that cycle as well as tools for finding flow. What does that mean? It’s about getting quiet and digging deep in order to “open the floodgates” of creativity and productivity. You may want to change your business in some way, but this kind of coaching also changes lives. Nicole is inviting us to let ourselves be exceptional! Interested in learning more about Nicole’s Human Design Chart? Click here. And you can find her Limitless Entrepreneur Podcast here. Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation: • Don’t think your passion can pay? Yes, it can! You just need to figure it out. • Do you tend to separate your right- and left-brain talents? Integrating different creative energies and aptitudes yields powerful entrepreneurial results. • Have you invited your creative side out to play? Drop the filter and say “yes”! • Feeling stuck? Consider the possibility that you’re energetically blocked. There’s help! • Want something more than a horoscope or Myers-Brigg result? Try Human Design! • Feeling gridlocked? Slow down and allow some mental white space. • Investigate with curiosity whatever feelings you’re harboring. Why are they there? • Remember: We’re often more comfortable sticking with the known, even when it’s counter-productive. • Recommended Reading: "The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level," by Gay Hendricks. • Putting other people’s needs above your own? Ask why! (Coaching can really help …) • What’s Next for Nicole? o Doing more of what she loves, which is coaching women. o A book is starting to take shape! o Her podcast provides strategy and practical tools for building a business + the energetic and mindset elements that are a big piece of the puzzle. Here’s a quick look into the episode: • Nicole shares her journey from aspiring actor to Wall Street project manager, the bumps along the way and ultimately her surrender to an intuition that was there all along. • By welcoming in her creative side, Nicole got clues to the future she could make. • Nicole’s Clients: Entrepreneurs, service providers, creative people who have the strategy and structure but are energetically blocked. • We’ve convinced ourselves that we need to be more, but Nicole is all about helping her clients see that they are enough right now. • Two reasons women often have difficulty accepting their truest essence: o They strive to do so much that they override their own innate value and contributions to teams. o Their central nervous systems shut down, locked in disempowering narratives. • Feeling stuck? Here are some actionable tips to help you get back in the flow: o Slow down and allow your feelings as well as some psychic space! o Use Human Design to figure out who you are and how to operate. o Really look at your feelings and be intentional about opening emotional flow. o Refra

As the pandemic proved, whatever trends come and go, basic home services are as perennial as the change of seasons. Which is why demand is constant for Mr. Sparky electricians! Franchise Development Manager Shae Ananda shares the many reasons women in particular should consider becoming owners. You needn’t have any electrical certification to put together a thriving business (or net the huge revenue Mr. Sparky franchisees report). That’s where the Authority Brands family and amazing systems for supporting home services come in. New owners receive tons of onsite and online training, including a 206-point checklist and an award-winning portal with 250 modules about everything from the latest technologies to customer relations to employee training and retention. What Mr.Sparky franchise owners need? A passion for building businesses and working with people. Because of the detail-oriented nature of the work and the fact that electrical work requires more brains than brawn, this is a realm in which women can excel. In fact, Mr. Sparky’s leadership believes this so much so that they are offering a discount on initial franchise fees for interested female entrepreneurs. Does this “spark” your interest? Time to check it out! Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation: • Have a successful home service? Maybe you should join the Authority Brands family! • Being part of a brand family provides access to a robust referral network. • Mr. Sparky franchisees can grow their territories or broaden their portfolio of services. • Franchises by their nature shift and grow, which is why it’s important to have ongoing one-to-one coaching support to anticipate the road ahead. • Mr. Sparky offers a special franchise fee discount for women owners! Here’s a quick look into the episode: • Shae shares the origin story for Mr. Sparky, which was initially founded in 1996 and grew to become the largest electrical service provider in the entire U.S. The company went on to join the Authority Brands family, which offers 12 different home services franchises. • Shared resources is part of the power of Authority Brands, which is fueled by hundreds and hundreds of franchises and benefits from economies of scale when it comes to marketing and sales. • Mr. Sparky Differentiators: o Being a member of the Authority Brands family. o Gross revenue: An average of $3.3 million per franchise owner in 2021! o A single franchise owner (with multiple territories) grossed $49+ million in 2021. o The business model is very scalable. o Frequent referrals among complementary Authority Brands services. o Cross-business among home services enables potential empire building. o Mr. Sparky’s model emphasizes service, professionalism and transparency. o All electricians are background checked and drug tested. o On-time service and satisfaction guaranteed. • You do not need to be a licensed electrician. Mr. Sparky’s has the tools and resources necessary to get anyone started building their business. • Ideal Mr. Sparky franchisees are: o Passionate about and excited by the idea of growing a business. o Eager for an opportunity to show appreciation for tradespeople. o Engaged with and able to encourage as well as manage teams. o Intuitive in sales and how to present solutions as services (rather than upsales). o Ready to follow the formula and work within the system. o Open-minded and excited to embrace new technology and opportunities. • Women make tremendous Mr. Sparky owners! Why? The work is: o Detail-oriented. o More about brains than brawn. o Collaborative. o Strategic and outward facing. • About training and support for franchise owners: o Onboarding includes a 206 point checklist that is rolled out over 90 days. o Ongoing hands-on support and mentoring. o One-week boot camp in Phoenix for face-time with leadership. o An online trai

This episode of She Turned Entrepreneur features a young woman who has figured out how to do creative, rewarding, remunerative work – all while on the road exploring at large. An intrepid traveler since her teens, Samantha Burmeister founded Nomad Copy Agency to leverage her writing and marketing skills while at the same time enjoying her freedom. Nomad writers are pros when it comes to generating all the copy that we often find so hard to come up with for ourselves. The conversational tone and engaging phrases that will sell us best sometimes need to come from someone other than, well, ourselves. That’s where Samantha and her team can step in and lighten your load. They’ll work with you to bring your business’s personality to life with bright, compelling content for websites, ad campaigns, email sales blasts or other marketing collateral. Samantha shares some terrific tips for getting unstuck as well as advice for entrepreneurs DIYing their own copy. It can be done! Start by trying to separate yourself from your company’s entity. Have fun! Finding your brand’s voice means uncovering the heart of whatever service or product you’re trying to sell. Remember, as Samantha says, “practice makes progress.” So don’t get discouraged. And if you aspire to write professionally yourself, this episode also offers helpful suggestions to get you started on that journey. On a tight deadline? Click here to book a discovery call with Samantha to explore her “Done in a Day” option. Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation: • Too much on your plate? Having a business manager can be a real game-changer. • For creatives, finding a way to work on the road is a hugely liberating gift! • It’s hard to write copy selling ourselves. Why struggle with it when you can outsource? • You and your company do not have the same persona. Have fun defining your business’s brand and voice as separate from your own. • Persuasive writing takes a conversational tone, which is far more lively and compelling. • Having a tough day? Fix your gaze on the bright future you’re trying to build! Here’s a quick look into the episode: • After a traditional academic and career start, Samantha was eventually in a position to pursue the entrepreneurial life she had first discovered through reading "The 4-Hour Work Week," by Tim Ferriss. • Combining Dreams: Samantha’s goal was to figure out a way to make a living while still enjoying the life of travel and adventure that she desired. • Creative professions are especially well-suited to a lifestyle on the road. Samantha can invite inspiration to strike at whatever time and in whichever time zone. • About the Nomad Copy Agency model: o Focuses primarily on professional services (accountants, consultants, business coaches). o Provides colorful, persuasive web, email and other marketing content so that company principles can focus on what they do best. o Works hand-in-hand to help automate sales and marketing processes. • Tips for entrepreneurs struggling to generate copy: o Discover your brand voice before you start writing. o Discriminate between your and your company’s personas. They are distinct. o What would your company say about itself (versus what would you say about your company)? o Step outside yourself and speak to your target audience in a conversational way. • For aspiring copy writers: o Practice makes progress. o Virtual Assistant and Online Business Manager jobs offer a great arena to sharpen writing skills. o Samantha is not a big fan of Upwork and Fiverr as a place to get started. o Consider offering your services for free while getting established. o Put the intention out there! • What keeps Samantha going on the tough days: o She gets a lot pleasure bringing copy to life. o The team effort is energizing. o Keeping an eye on big-picture future