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Can you spot and stop bad marketing decisions before they happen? If you love puzzles then this show is for you! Join Lauren Kress, The Business Scientist on the Bad Marketing podcast to put your problem-solving skills to the test with a new marketing conundrum for you to tackle each week! To join in the fun be sure to subscribe to Lauren's Youtube Channel, connect with them on LinkedIn or follow them on TikTok. Youtube: https://youtube.com/c/laurenkress LinkedIn: https://www.linkedin.com/in/laurenkress89/ TikTok: https://www.tiktok.com/@laurenkress89 Acknowledgement of Country: In the spirit of reconciliation I would like to acknowledge that this podcast is recorded on the traditional land of the Bidjigal and Gadigal People and pay my respects to their Elders past and present. I would also like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land.

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Check latest episodes from Bad Marketing podcast

Is the customer always right?

2021/12/15

Since retail giant Harry Gordon Selfridge first uttered "The customer is always right" in 1909, businesses have been tirelessly spouting this motto. But does this hold up in today's world? Is the customer always right? Join Lauren Kress, The Business Scientist for their final episode of the first season of Bad Marketing for 2021. Remember to join them next season as they explore more bad marketing conundrums in the new year! To join in the fun be sure to subscribe to Lauren's Youtube Channel, connect with them on LinkedIn or follow them on TikTok. Youtube: https://youtube.com/c/laurenkress LinkedIn: https://www.linkedin.com/in/laurenkress89/ TikTok: https://www.tiktok.com/@laurenkress89 To learn about business science & marketing for small business you can also visit Lauren's website here: https://www.laurenkress.com

Should I offer a bespoke solution?

2021/12/08

Looking for tips on how to start a consulting business online? Join Lauren Kress, The Business Scientist to learn about the five key ingredients for how to get clients for consulting and grow a consulting business. You'll also learn what to look out for when it comes to designing your service delivery and customer journey. Lauren also shares success secrets for marketing for consultants and the problems with providing a bespoke solution and why a "cookie-cutter" approach could really be the best thing for your clients to achieve the results they desire. To join in the fun be sure to subscribe to Lauren's Youtube Channel, connect with them on LinkedIn or follow them on TikTok. Youtube: https://youtube.com/c/laurenkress LinkedIn: https://www.linkedin.com/in/laurenkress89/ TikTok: https://www.tiktok.com/@laurenkress89 To learn about business science & marketing for small business you can also visit Lauren's website here: https://www.laurenkress.com

How to do niche marketing the right way

2021/11/30

Many of us are now aware that niche marketing is the avenue for small business owners and startups alike to make a BIG impact in the world. However not all niche marketing strategies are created equal! Find out how you can spot a bad niche marketing strategy a mile away in this episode of BAD MARKETING with Lauren Kress, the Business Scientist®! Ps. Want to follow along with the visuals instead? Watch the youtube video here: https://youtu.be/ZFhYZ8kE6-E To join in the fun be sure to subscribe to Lauren's Youtube Channel, connect with them on LinkedIn or follow them on TikTok. Youtube: https://youtube.com/c/laurenkress LinkedIn: https://www.linkedin.com/in/laurenkress89/ TikTok: https://www.tiktok.com/@laurenkress89 To learn about business science & marketing for small business you can also visit Lauren's website here: https://www.laurenkress.com

But... we have no marketing budget

2021/11/18

Wondering what a marketing budget should be for a small business? Many marketers are faced with the challenge of the "shameful" secret many small business owners and startup companies have which is that the in fact have no marketing budget. How should marketers tackle this conundrum? Find out what Lauren Kress and fellow marketers think in this week's episode of the bad marketing vodcast. Learn more about bad marketing by visiting https://www.laurenkress.com and take the market leader scorecard at: https://laurenkress.scoreapp.com/ Key timecodes: 0:00 Hello and acknowledgement of country 0:55 New features on LinkedIn live stream 1:40 This week's bad marketing poll and poll results 2:50 Hamish Anderson's thoughts on small business marketing budget 4:30 Peta Nicholas comments on marketing budget 5:12 What is a marketing budget? 6:03 My thoughts on the no marketing budget conundrum 11:30 The problem with assigning a marketing budget with no rationale 12:20 Different ways to think about what the marketing budget is 15:02 Next week's episode: "Our target market is everyone"

What is bad marketing?

2021/11/10

In today's podcast we'll be exploring the concept of "bad marketing" - what it is, why it happens and how we stop it. We'll cover: 🧐 What is bad marketing? (Great question John James!) 😅 Are we just too enthusiastic about the "new"? (Great point Darren Veerapa!) 😬 What should we do when we feel like marketing activities go against our integrity? And more! To join in the fun be sure to subscribe to Lauren's Youtube Channel, connect with them on LinkedIn or follow them on TikTok. Youtube: https://youtube.com/c/laurenkress LinkedIn: https://www.linkedin.com/in/laurenkress89/ TikTok: https://www.tiktok.com/@laurenkress89 To learn about business science & marketing for small business you can also visit Lauren's website here: https://www.laurenkress.com

Welcome to the Bad Marketing podcast

2021/11/08