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Talk Copy to Me | Content + Copywriting Podcast

Advertise on podcast: Talk Copy to Me | Content + Copywriting Podcast

Rating
★★★★★
5
from
39 reviews
This podcast has
181 episodes
Language
English
Publisher
Erin Ollila
Explicit
No
Date created
2021/12/08
Latest episode
2026/01/28
Average duration
26 min.
Release period
8 days

Description

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. New episodes release weekly.Learn more and access show notes at erinollila.com/podcast/

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Check latest episodes from Talk Copy to Me | Content + Copywriting Podcast podcast


7 Copywriting Predictions for 2026 You Need to Hear
2026/01/28
Curious what copywriting trends are actually worth paying attention to in 2026? With AI tools everywhere and everyone yapping about what you "MUST" do on social media, it's hard to know what's real advice versus what's just noise.  And I'm so tired of all the noise. That's why, in this episode of Talk Copy to Me, I'm joined by four other experienced copywriters to share our 2026 copywriting predictions with you. We're not just guessing here; we're recognizing patterns from our actual client work and what we see people sharing on social media. You'll hear from Rebecca Tracy, Courtney Fanning, Hannah Plourd, Sam Burmeister...and me, of course.  We're talking about the rise of done-with-you offers, why AI-written content is making people cringe, how POV and voice are becoming non-negotiable, the return of long-form content, and the role of bonuses in sales. Plus, I'm sharing why I think FAQs are about to have a major moment. This is not an episode you want to miss! ______________________________________________ EPISODE 178. Read the show notes and view the full transcript here: https://erinollila.com/copywriting-predictions-for-2026/ ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products
A Rare Behind-the-Scenes Glimpse Into My Business
2026/01/15
You know that feeling when you're constantly putting out fires instead of actually building your business?  Yeah, me too. After a handful of years of running my business reactively—scrambling to create content, adjusting to life transitions, and well, simply surviving—I'm  ready to build something more strategic, sustainable, and dare I say...enjoyable.  In this Season 5 kickoff of Talk Copy to Me, I'm pulling back the curtain on my 2026 plans. You'll hear about the shifts I'm making, the programs I'm working on, the stages I'm already booked to speak on, and why I built an entire personal creative project (that lasts throughout the year!) to avoid burning out with work and work only. If you're also coming out of survival mode and ready to be more strategic, this one's for you. ______________________________________________  EPISODE 177. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products
Selling to the People Who Are Already in Your Audience with Colie James
2025/12/30
Ever feel like you're constantly creating content for strangers on social media? If so, are you doing it while ignoring the people who've already paid you for your products or services? Yeah, we need to talk about that. In this final episode of 2025, my friend Colie James joins me to call out the exhausting cycle of chasing new leads when the people most likely to say yes are already in your world—your former clients, your email list, even those leads who didn't book the first time.  We're breaking down why marketing to your actual audience beats talking to strangers in the void, how to stop making assumptions about who will buy from you, and why your first stop for any cash infusion should never be Instagram. _____________________________________________    EPISODE 176. Read the show notes and view the full transcript here: https://erinollila.com/selling-to-the-people-who-are-already-in-your-audience-with-colie-james/ ______________________________________________ Learn all about our guest expert, Colie James Colie James is a Disney-loving Client Experience Systems Strategist and the host of the Business-First Creatives podcast. Her heart pumps in helping photographers & creative service providers automate their processes, reclaim their time and get back to living!  With 13+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business]. The truth—automated systems can save us all from being overworked and overwhelmed. When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland.  When you're done listening to this episode of the podcast with Colie, click through the archives to hear an episode on customer experience and another on Airtable content hubs (or just click those links!) Oh, and she interviewed me on my podcast about my business trajectory, too! https://erinollila.com/why-is-customer-experience-important-with-colie-james/ https://erinollila.com/erin-ollilas-business-trajectory/ https://erinollila.com/creating-an-airtable-content-marketing-hub/ And then—and only then!—I suggest you head over to HER podcast, Business-First Creatives, to hear even more awesome content from this great guest expert. Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products
Comparing Rewrite Your Site to the Other Ways You Can Work With Erin Ollila
2025/11/27
Is Rewrite Your Site worth it?  That's the question anyone has when they invest in a course or program: Will I get the return on investment financially, emotionally, energetically, educationally? And is the price worth the value of what's being offered?  In this episode, I'm comparing Rewrite Your Site to all the other ways you can work with me—from DIY courses to done-for-you website copywriting to done-with-you strategy sessions and copy coaching retainers—so you can make an informed decision about whether this program is right for you. Plus, I'm sharing a special time-sensitive offer to get extra time on the early bird bonuses—submit your homepage for review by end of day November 28th and I'll review your homepage sometime this week. Then you get 48  hours after receiving your video review to decide if you want to join with all those Early Bird bonuses intact. Wait, what does that mean? Well, today IS Thanksgiving in the U.S., and I'm not working. But, let's say I review your site on Monday Dec. 1 and email your review over to you. You'll have until end of day on Dec. 3rd to enroll in Rewrite Your Site and get the Early Bird Bonuses still.  Sound good? Sounds dreamy to me. _____________________________________________ I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives. See all details and join us here: https://erinollila.com/rewrite-your-site/ _____________________________________________    EPISODE 175. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products
Why These Early Bird Bonuses Are Worth More Than You Think
2025/11/26
Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same form after that date.  I also know that sometimes bonuses can feel like fluff. You know, just extra stuff thrown in to make an offer look better. But these three bonuses are actually some of the most valuable parts of the entire program, and I'm breaking down exactly why that is in this episode of Talk Copy to Me. You'll learn all about the onboarding strategy session, the launch prep and site review call, and the featured website promotion. These aren't just nice-to-haves—they're things that make the difference between finishing with a good website and finishing with a great website that actually gets seen and brings you clients. If you've been on the fence, these bonuses are a huge reason to join now instead of waiting. _____________________________________________ I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives. The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December. See all details and join us here: https://erinollila.com/rewrite-your-site/ _____________________________________________    EPISODE 174. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products
A Week-by-Week Overview of What Happens in Rewrite Your Site
2025/11/25
You've been hearing me talk about Rewrite Your Site—the 8-week program that helps you rewrite your website with structure and support. But what does that actually look like?  In this Talk Copy to Me episode, I'm walking you through it week by week so you know exactly what to expect if you join. I'm covering how the program is structured, the optional December pre-party that helps you get ahead, and then the full breakdown of weeks one through eight. This program is structured yet supportive—you're doing the work, but you're not doing it alone.  Quick reminder: Enrollment is open now with early bird bonuses through November 27th. _____________________________________________ I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives. The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December. See all details and join us here: https://erinollila.com/rewrite-your-site/ _____________________________________________    EPISODE 173. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products
Can You Really Write Your Own Website Copy? (Yes, Here's Why)
2025/11/24
"Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There's an entire industry telling you that you need to hire a professional copywriter and that DIY copy always ends up sounding wrong.  But here's what I actually believe: You can absolutely write your own website copy. The problem isn't that you can't write—it's that you don't have a system for getting it out of your head in a clear and strategic way. In this episode, I'm breaking down why you're a great choice of person to write your copy, what makes DIY copy work, and what you don't need to be successful. This is a short episode about my group program Rewrite Your Site, which gives you the framework, checkpoints, and expert editing you need to write your own website copy without drowning in overwhelm or uncertainty. _____________________________________________ I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives. The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December. See all details and join us here: https://erinollila.com/rewrite-your-site/ _____________________________________________    EPISODE 172. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products
Introducing Rewrite Your Site, the Website Copywriting Program You Didn't Know You Needed
2025/11/21
Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward. Maybe you have way too much content, or maybe you don't have nearly enough. But here's the bigger problem—you have no idea where to start. Do you rewrite the homepage first? Fix the services pages? Add testimonials? Create individual service pages? The whole thing feels like a massive, tangled project, and you're stuck wondering which thread to pull without making everything worse. So you close the tab and tell yourself you'll deal with it later. But later never comes. If that's you—if you've been staring at your website feeling overwhelmed and stuck—this episode is for you. Today I'm opening enrollment for Rewrite Your Site, my 8-week group program that helps you confidently write website copy that sounds like you and actually converts.  This isn't another course you'll buy and never finish. It's a structured, supported program where you show up, do the work, and eight weeks later you have a complete website you're proud of. In this episode of Talk Copy to Me, I'm walking you through exactly what's inside the program, how it works week by week, who it's for (and who it's not for), the Early Bird bonuses available through November 27th, and why I believe you can write your own website copy—you just need the right guidance, accountability, and editing support to get it done. Your website has been on your to-do list long enough. Let's finally finish it together. _____________________________________________    EPISODE 171. Read the show notes and view the full transcript here:  ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products _____________________________________________
Why Your Website Always Takes the Back Seat (And What It's Actually Costing You)
2025/11/17
Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps getting pushed to next week, next month, always landing at the bottom of your priority list. And here's the thing—it's not just you. Even really successful business owners who are excellent at execution let their websites languish for way longer than they should. But why does this particular task keep getting pushed aside when you know how important it is? In this episode, I'm breaking down the three real reasons your website stays on the back burner. More importantly, I'm talking about what deprioritizing your website is actually costing you—from credibility and pricing perception to sales conversions and mental energy.  And friend—this isn't about guilt or shame. It's about understanding the psychology and practical barriers so you can finally address them. _____________________________________________    EPISODE 170. Read the show notes and view the full transcript here:  ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products _____________________________________________
Homepage Hierarchy: The Framework That Makes Visitors Stay and Convert
2025/11/13
When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place.  But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave. In this episode, I'll share a framework for organizing your homepage so visitors quickly decide they're in the right place and know what to do next. I'll cover what needs to be above the fold (the four non-negotiables), the logical flow that tells a story, and the common mistakes that make people bounce. If you've been following this series on website confidence, this episode brings everything together with a practical framework you can implement right now. _____________________________________________    EPISODE 169. Read the show notes and view the full transcript here:  ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products _____________________________________________
Stop Attracting Tire-Kickers: What Premium Clients Want to See on Your Website
2025/11/12
Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers?  After ten years of writing for brands and businesses, I've learned that client quality isn't about luck—it's about signals. Premium clients (people who value expertise, understand that quality costs money, and are serious about getting results) are scanning for very specific things when they evaluate your website. And if those signals aren't present, they simply move on. Instead of what pushes visitors away—like we discussed last week—I'm talking about what attracts the right people—specifically, premium clients who are ready to invest.  I'll walk you through the three main signals they're looking for and cover the smaller details that premium clients pick up on, from how you talk about pricing to your overall confidence level.  This isn't about making your brand look luxurious or expensive—it's about showing premium clients the specific things they need to see before they feel confident about reaching out. __________________________________________ EPISODE 168. Read the show notes and view the full transcript here:  ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products _____________________________________________
4 Website Silent Killers That Make Visitors Ghost You (And How to Fix Them)
2025/10/28
You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out, no calls booked, nothing. So you think, "I just need more visitors, right?"  Wrong. The problem isn't traffic—it's that your website is quietly pushing people away before they reach out. There are four website silent killers turning interested visitors into ghosts: confusion, overwhelm, distrust, and friction. In this episode, I'm breaking down exactly what each of these website silent killers looks like in practice and how they're costing you clients without you even realizing it. We'll explore why someone might land on your site genuinely interested but leave without taking action, and more importantly, what you can do to fix it.  These aren't design problems—they're messaging, strategy, and user experience problems that you can actually address without a complete website overhaul. __________________________________________ EPISODE 167. Read the show notes and view the full transcript here: https://erinollila.com/4-website-silent-killers-that-make-visitors-ghost-you/ ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products _____________________________________________ Shout out to Carolyn from Maypop Creative's new social media series "Lessons from the Cheese Shop" which inspired my cheese shop example this week 🤣 _____________________________________________
Stop Apologizing for Your Website: The Glow-Up Approach for Small Business Owners
2025/10/22
Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business.  When you undermine your own credibility, you're not being humble. You're actively telling potential clients not to trust you, and worse, you're attracting discount-seekers while premium clients move on to someone who seems more confident. In this episode, I'm breaking down what your website apologies are really costing you and why your site probably doesn't need the complete teardown you've been dreading.  We'll explore the difference between a website glow-up and a full rebuild, plus I'll share specific, strategic improvements you can make right now—without hiring a designer or spending months on the project. It's time to share your link without commentary and let your website work for you. __________________________________________ EPISODE 166. Read the show notes and view the full transcript here: https://erinollila.com/stop-apologizing-for-your-website/ ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products _____________________________________________
The Truth About AI Overviews with SEO Expert Emily Gertenbach
2025/10/16
Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online.  Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for your business. We'll cover the pros and cons for product-based versus service-based businesses, how AI Overviews are changing user behavior (spoiler: people aren't clicking as much anymore), and the practical steps you can take to optimize your existing content. If you've been panicking about whether you should try to show up in AI Overviews or how to even make that happen, this conversation will give you the clarity you need to make strategic decisions for your business. __________________________________________ EPISODE 165. Read the show notes and view the full transcript here: Coming Soon ______________________________________________ Get to know our guest expert, Emily Gertenbach Emily is a search engine optimization consultant, freelance writer, and AI skeptic who has spent the past 15 years creating readable, relatable SEO content for B2B that ranks highly … and stays at the top of search results (and in LLM chats). Her clients include small, hyper-local agencies and internationally-recognized brands alike. She believes, and proves, that every brand can connect to their ideal clients in search using human-centered, well-written content that transcends changes in Google algorithms and search technology.  When you're done listening to this episode, I highly recommend you check out Emily's Gertenbach's guide, A Very Simple Stress-Free Guide to Artificial Intelligence. She has a great way of explaining in-depth topics in an easy-to-understand way.  Click the link above or copy and paste what's here: https://www.egcreativecontent.com/books-and-guides/ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products
AIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization
2025/10/14
Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing.  Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and one builds on the other. In this episode, I'm breaking down what still matters in traditional SEO, what AI optimization actually means, and how these two approaches work together instead of replacing each other.  I'll walk you through the exact content structure changes you need to make to show up in both traditional search results and AI-generated answers, why AI-generated content doesn't perform well for AIO, and what you should actually focus on if you're feeling overwhelmed by all of this. __________________________________________ EPISODE 164. Read the show notes and view the full transcript here: Coming Soon ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

Podcast reviews

Read Talk Copy to Me | Content + Copywriting Podcast podcast reviews


5 out of 5
39 reviews
★★★★★
thedistracted1 2024/01/29
A New Favorite!
I’m new to copywriting and getting back into web design (from 2001) so I’m really happy that I found Erin’s podcast. I really appreciate how she expou...
★★★★★
Laura Jawad 2024/01/12
Every episode delivers
Talk Copy To Me is one of my absolute faves for copy and SEO insights. While a lot of podcasts start strong and juicy and fade over time, Erin has man...
★★★★★
Tod Gates 2024/01/06
This is the proverbial needle in a haystack!! WOW!
As a new small business owner, there is so much to learn and so many offerings to sort through. I came to Erin by total chance, gave a listen to the l...
★★★★★
KEHarrod 2024/01/04
A crucial resource for small business owners
I have been listening to Erin’s podcast for over a year and she is a WEALTH of information for small business owners. If you’re walking this solo busi...
★★★★★
Mallory Grimste 2024/01/04
Great podcast
New listener and I really enjoy this podcast :)
★★★★★
TonyHowell 2024/01/02
Binge-worthy show for small business owners!
I found Erin while searching for sales page strategies for a client. I am a 10 year website designer for performing artists and creatives, but the wo...
★★★★★
AnnaMade Design Co. 2024/01/01
Actionable! In-depth! Organized!
Love the experts Erin brings in and the specific topics they cover weekly! It’s really nice to have a grouping of episodes covering similar topics fro...
★★★★★
Kryzzle503 2023/10/23
Such a great show!
Informative, fun and so many interesting, practical ideas! Highly recommend giving this a listen🌟🌟🌟🌟🌟
★★★★★
D2strategic 2023/08/27
This show is a masterclass in marketing
I’ve been in the digital marketing business for over 20 years, and still every time I listen to Erin’s podcast I learn something new. If a new busines...
★★★★★
BrittanyMcB 2023/06/01
Makes me the dumbest one in the room
I think I’m smart until Erin starts talking. She brings on some of the best kept secrets in the industry who share such actionable tips and advice tha...
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