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The Efficient Advisor: Tactical Business Advice for Financial Planners

Advertise on podcast: The Efficient Advisor: Tactical Business Advice for Financial Planners

Rating
★★★★★
4.9
from
126 reviews
This podcast has
343 episodes
Language
English
Publisher
Libby Greiwe
Explicit
No
Date created
2021/12/13
Latest episode
2026/02/06
Average duration
35 min.
Release period
5 days

Description

Ever wish you knew an Advisor who built a 7-figure practice--while only working 3 days a week--that was willing to share her systems, processes, and business hacks with you? Meet the Efficient Advisor Podcast host Libby Greiwe. Her specialty? Breaking down the functions of a financial planning practice into actionable step-by-step processes designed to get you results and get you out of overwhelm. Expert interviews, done-for-you templates, and easy to implement solutions… all tied together by her MISSION to create ease in your business. She promises to deliver actionable step-by-step solutions you can implement right away to save time, money, and frustration. The goal--to lead you from overwhelm to efficiency. She started her own financial planning business in 2004. And, over the years she scaled into a 7-figure single-advisor firm while working only 25-hours a week so she could be super involved while raising her kiddos and loving on her hubby. She knows what it takes to build a 100% referral-only practice and to not have to GRIND out the hours to be successful. She ran her own planning business for 16 years culminating in a sale to an enterprise firm in 2019. Now, she’s simply just obsessed with helping other amazing advisors do the same thing. So if you’re an advisor who’s got the hang of planning and is now looking to grow to that first 500k of take-home pay… you are in the right place! 

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Podcast episodes

Check latest episodes from The Efficient Advisor: Tactical Business Advice for Financial Planners podcast


343: The 85% Wake-Up Call Every Advisor Needs to Hear
2026/02/06
In this quick Efficient Friday episode, Libby breaks down a stat that should stop every advisor in their tracks: 85% of clients have thought about switching advisors in the last year 😬. She challenges you to look honestly at the impact you’re delivering, the experience your clients are having, and whether your time is being spent on things that actually matter to them—or just feel productive. You’ll learn how to evaluate your client service model, identify low-impact activities that drain time, and redesign your processes to deepen relationships, reduce friction, and consistently deliver real value year after year 🚀💡. This episode is a call to step into your CEO role, gut-check what you’re doing, and intentionally build a practice your clients never want to leave. Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
342: No One Warned You About This Part of Business Ownership (Here’s How to Handle It) with Hannah Moore
2026/02/03
Running a financial advisory firm often looks appealing from the outside: freedom, flexibility, and income potential. But the reality of being a true business owner requires an entirely different skill set. In this episode, Libby sits down with Hannah Moore to have an honest, vulnerable conversation about what it really takes to move from advisor to CEO, including the emotional, operational, and leadership challenges that often go unspoken ✨ In this episode, you’ll learn: Why owning a firm is fundamentally different from being a great financial advisor, and why most advisors are unprepared for that shiftHow Hannah navigated massive business transitions, including reducing her client base, growing two companies, and building a leadership teamWhat it actually looks like to delegate meaningful responsibilities like sales calls and client relationshipsHow ego, identity, and grief can quietly hold advisors back from scaling their firmsWhy self-awareness is one of the most important traits of successful advisors and CEOsThis episode is a powerful reminder that growth doesn’t come from doing more, but from letting go, building trust in your team, and stepping fully into the CEO role. If you’re feeling stretched, overwhelmed, or stuck in the day-to-day, this conversation will help you see what’s possible on the other side of intentional leadership. Find Hannah on LinkedIn HERE! Learn more about Amplified Planning HERE! Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
341: A Simple Trick to Keep AI From Killing Your Client Experience
2026/01/23
In this episode, Libby Greiwe shares a practical perspective on using AI in your advisory practice without sacrificing authenticity 🤖. You’ll hear a real-world example of how AI-driven efficiency can unintentionally erode trust and what that means for client experience and your brand. Libby walks through simple, actionable ways to use AI thoughtfully, like setting expectations, timing your follow-ups, and adding small personal touches so clients still feel seen, known, and heard 💬✨. The takeaway is clear: AI should support better client experiences, not replace the human connection that makes your practice stand out. Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
340: Thinking About Making a Move? The Questions Every Advisor Should Ask First with Shelby Nicholl
2026/01/20
In this episode, Libby sits down with transition expert Shelby to unpack the increasingly complex landscape of advisor independence. With more channels, platforms, and business models than ever before, many advisors feel the pull to explore new options — but don’t know where to start. Together, they walk through how to think strategically about change, avoid costly missteps, and design a transition that truly supports your long-term vision 🚀📊🤝 You’ll learn: How to evaluate whether your current frustrations are simple nuisances or true deal breakers 🔍The three critical “fit” factors every advisor must consider before making a moveWhat a successful transition really involves beyond just repapering accountsWhy client communication and experience can make or break your moveWho should be on your transition team to protect your business and your clientsIf you’ve been quietly wondering whether you’re in the right place — or if there’s a better option out there — this conversation will give you clarity, structure, and confidence to explore what’s next. It’s a thoughtful, practical roadmap for any advisor considering a major career move. Connect with Shelby Nicholl HERE! Learn more about Muriel Consulting HERE! Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
339: Your 2026 Personal Development Plan
2026/01/16
This Efficient Friday, Libby challenges financial advisors to think beyond org charts and revenue and focus on something even more powerful: personal development. You’ll learn how asking the right questions about who you’re becoming, who you’re learning from, and where you need to be stretched can directly impact your business growth 📈 In this episode, you’ll discover how to create a simple, realistic personal development plan that supports both your life and your firm, using small daily actions and quarterly focus to build momentum for the year ahead 🚀✨ Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
338: How He Built 80% of His Business on LinkedIn with Mando Sallavanti III
2026/01/13
In this episode, Libby sits down with Mando to unpack how financial advisors can intentionally use LinkedIn as a repeatable marketing and prospecting system. They dive into what actually works, what most advisors get wrong, and why consistency, clarity, and relevance matter far more than chasing the latest algorithm trend. This conversation is a behind-the-scenes look at how one advisor built a thriving practice by treating social media like a real business development strategy, not a side project. 🚀📈💡🤝🧠 In this episode, you will learn: Why defining your ideal client beyond income and net worth is the foundation of effective marketingHow LinkedIn can function like a modern prospecting system when content, comments, and messages work togetherThe difference between top, middle, and bottom of funnel content and how to balance them without burning goodwillHow to use profile views, comments, and connection requests as natural conversation startersWhat a realistic time commitment looks like and how to fit LinkedIn into your weekly scheduleThis episode is a reminder that growth doesn’t come from gimmicks or shortcuts, but from showing up consistently with intention and clarity. If you’ve been curious about using LinkedIn more strategically or want a better way to attract the right clients without cold calling, this conversation will give you a clear framework to start taking action today. Find out more about Mando's LinkedIn marketing community HERE! Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
337: Hiring in 2026? My Best Advice & The Most Common Mistake I See
2026/01/06
Hiring doesn’t have to feel risky, chaotic, or overwhelming—but for many advisors, it does. In this episode, Libby breaks down why hiring the wrong way is one of the biggest drivers of stress, frustration, and team dysfunction in advisory firms. Whether you’re actively hiring or just thinking ahead, this conversation will help you step into your role as CEO, clarify what your business truly needs, and design a team structure that actually supports growth instead of creating more work.  In this episode, you’ll learn: Why hiring a person before defining the role often leads to burnout, confusion, and poor performanceHow to use a simple org chart exercise to identify role gaps, overlaps, and misaligned responsibilitiesThe difference between stewarding people and stewarding results—and how great leaders balance bothWhy more help isn’t always the answer, and when clarity and systems matter more than another hireHow defining roles creates better onboarding, stronger accountability, and clearer growth paths for your teamHiring well starts long before interviews and job descriptions. When you design roles intentionally and align them with your vision, hiring becomes less stressful and far more effective. This episode will help you slow down, think like a CEO, and build a team that makes your business feel easier to run—not harder. Learn more about Claire’s hiring process HERE! Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
336: Your 2026 Game Plan to Implement
2026/01/02
In this Efficient Friday episode, Libby speaks directly to advisors who have spent the year learning, consuming content, and gathering ideas, but now need a clear path to action. She challenges you to stop over-educating and start implementing by creating intentional space on your calendar to actually get things done as you plan for 2026 📅🚀 You’ll learn simple, realistic ways to turn ideas into progress, including how to use implementation power hours, accountability partners, and focused implementation days. This episode is a practical reminder that growth doesn’t come from more information, but from consistent follow-through on the right priorities 💡 Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
335: My Journey from 80 Hours a Week Down to 24 and Redefining Success & Balance
2025/12/30
In this episode, Libby Greiwe of The Efficient Advisor shares a candid and powerful conversation about building a successful advisory business without sacrificing your life, values, or well-being. From working through burnout to redefining success on her own terms, Libby opens up about resilience, boundaries, and what it really takes to create a business that supports the life you want. This episode is packed with honest reflections, practical wisdom, and encouragement for advisors who want more than just growth for growth’s sake 🎙️💡💬🌱✨ In this episode, you will learn: How Libby built and sold a seven-figure advisory firm while working just three days a weekWhy aligning your calendar, boundaries, and values is critical to long-term fulfillmentA powerful mindset shift for saying yes without burning yourself outWhy investing in yourself through coaching, support, and systems accelerates growthHow embracing imperfection and finding your voice can transform your career and confidenceThis conversation is a reminder that success doesn’t have to come at the cost of your health, family, or happiness. Libby’s journey shows that it’s possible to build a thriving advisory business while honoring your values, protecting your time, and trusting your gut along the way. If you’re feeling stretched thin or questioning what success really looks like, this episode will leave you feeling validated, inspired, and empowered to do things differently. Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
334: The “They Have Potential to be Great Clients Someday” Mistake Advisors Make
2025/12/26
In this episode, Libby shares an unpopular but critical perspective on how financial advisors should think about “future potential” clients. She explains why treating clients based on who they might become leads to burnout, resentment, and misaligned service models—and how this quiet mistake often causes your best clients to subsidize everyone else 💭📊🔥 You’ll learn how to treat clients fairly based on where they are today, protect your time and energy, and create a service model that scales without overcommitting to “someday” promises. If you’ve ever felt overworked or stretched too thin, this episode will hit home. I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor’s YouTube Channel! Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
333: Jeremy’s 5-Step Retirement Planning Process & How it Attracts Better Clients with Jeremy Keil
2025/12/23
In this episode, Libby welcomes back Jeremy Keil to unpack how financial advisors can turn an intangible service into a clear, compelling, and repeatable client experience. Jeremy shares the evolution of his five-step Retirement Master Plan, how defining and naming a process transformed both his client outcomes and his business efficiency, and why creating a standardized framework is one of the most powerful growth levers advisors can implement. This conversation is rich with actionable insights, real-world scenarios, and practical guidance for building a more scalable practice. 🚀📘🔍🎯🤝 What you will learn in this episode: How clearly defining your ideal client avatar drives stronger branding, messaging, and client alignmentWhy productizing your planning process increases clarity, buying readiness, and client commitmentThe business benefits of building repeatable, documented SOPs that enable team delegation and consistent deliveryHow naming and branding your process creates shared language that clients remember, use, and refer others withHow Jeremy leveraged his process to write a book, amplify referrals, and accelerate prospect conversionAs Libby and Jeremy discuss, the advisors who thrive aren’t necessarily the ones who know the most—they're the ones who make their expertise tangible, teachable, and repeatable. This episode will help you rethink your planning workflow, elevate your client experience, and build a more efficient, more referable advisory business. Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
332: The Two CEO Day Questions Every Advisor Should Ask Before 2026
2025/12/19
In this episode, Libby shares a powerful two-question framework to help you reshape your business heading into 2026. You’ll learn how to identify the five tasks you should stop doing, the five priorities you should start doing, and how this simple exercise can reshape your capacity, clarity, and client experience. 🚀 You’ll also hear how advisors have used this method during CEO Days and year-end planning to drive measurable progress, plus a practical tip for holding yourself accountable. Download the worksheet, run the exercise, and set the stage for a more intentional and efficient year. 📈✨ I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor’s YouTube Channel! Grab the CEO Day Questions HERE! Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
331: The Science of Follow-Through: How Advisors Can Finally Stick to Their Goals with Brian Ford
2025/12/16
Financial advisors often begin the year energized, organized, and committed to ambitious goals. Yet, by March, many find their plans stalling—not because of a lack of motivation, but because of a lack of true accountability. In this episode, neurobiology-based performance and accountability expert Brian Ford breaks down why traditional views of discipline and accountability fail, how advisors can build systems that actually work, and what it takes to sustain long-term behavior change. Brian shares the science, psychology, and practical frameworks that help advisors stop relying on motivation alone and start building systems that drive real follow-through. 🌟 What You Will Learn in This Episode: • 📊 Why accountability is really about awareness rather than perfection or shame  • 🧠 How your brain, ego, and evolutionary psychology influence follow-through  • ⏰ The role of time-based feedback loops and how to design daily or weekly accountability structures  • 🛠️ How environment and systems—not willpower—create lasting habits and disciplined behavior  • 🔄 How to shift from the strain-and-recover cycle to the grow-and-sustain cycle for long-term success Whether you want to finally make your 2026 goals stick or build more consistent follow-through inside your practice, this episode gives you the frameworks, mindset, and systems to get there. Brian also invites listeners to join his 21-day New Year accountability challenge, designed to help advisors build the foundational systems needed for lasting behavior change.  Register for Brian’s Accountability Group HERE! Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
330: The Ritz Carlton Loyalty Rule Every Advisor Should Be Using Today
2025/12/12
In this episode, you’ll learn how a single Ritz-Carlton philosophy can transform the way financial advisors build trust, deepen loyalty, and create unforgettable client experiences. You’ll hear real examples of small but meaningful moments that turn mistakes into connection, empower your team, and elevate your brand far beyond portfolios and planning tools. You’ll also discover how giving your team simple freedom, creativity, and a small monthly “surprise & delight budget” can turn everyday interactions into lasting loyalty, referrals, and genuine client love. From laptops delivered across town to coffee sent with a smile, this episode reminds us that great client experience isn’t about perfection — it’s about how you make people feel ✨. I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor’s YouTube Channel! Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.
329: How Small Shifts Helped Eva 5X Her Practice (and Transform Her Client Experience)
2025/12/09
This episode features an inspiring conversation between Libby and advisor Eva Stukenberg, who shares her journey from feeling stuck on the hamster wheel to building a thriving, intentional, 5X-growth practice. Eva opens up about the small shifts that created massive momentum, the mindset work that changed everything, and the systems that transformed her team, her client experience, and her quality of life. This episode is packed with practical insights for any advisor ready to move from reactive to proactive, from overwhelmed to organized, and from doing everything to doing only what matters most. 🌱✨ What You’ll Learn in This Episode  • How small, consistent improvements compound into a flywheel of long-term growth 🔄  • The power of defining and designing your business around your ideal client avatar  • Practical systems to move from reactive chaos to proactive preparation  • Ways to elevate your client experience through thoughtful touches and intentional processes 💬  • Why mindset shifts like “Why not me? Why not now?” can change your entire trajectory 🚀 Eva and Libby dig into real examples of how clarity, systems, and intentional decision-making shape both your business and your personal life. From transforming meeting prep and follow-up, to creating emotional, memorable client events, to building the right team around you, this conversation shows what sustainable growth actually looks like for a modern advisor 🎧 If you’re ready to take the long view, make meaningful changes, and design a practice that supports both your clients and the life you want to live, this episode gives you a clear roadmap forward. Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

Podcast reviews

Read The Efficient Advisor: Tactical Business Advice for Financial Planners podcast reviews


4.9 out of 5
126 reviews
★★★★★
GinaDu 2025/06/03
Ahhh yes!
Sometimes you just need to hear someone tell you what you thought you knew, to make it real and actionable. Thats what just happened to me listening t...
★★★★★
BWood83 2025/03/04
Great practical advice!
This podcast is constantly providing great and practical advice that you can implement to drastically improve the efficiency of your financial plannin...
★★★★★
lougroza51 2024/07/25
Detroit Advisor
Looking forward to this podcast!
★★★★★
Kamikosy9 2024/06/25
Great advice for all Financial Advisors
I’ve been in the industry for 20 years and Libby truly has a heart to help Advisors become more efficient and more profitable. Highly recommend all...
★★★★★
The Healthy Entrepreneur 2024/05/03
Awesome Tips and Strategies
I just started listening to Libby’s podcast and I’m blown away by all of her amazing tips and strategies to be more efficient. I’ll definitely be impl...
★★★★★
Peter Metcalf 2024/05/01
EXACTLY what every advisor needs
If you are looking to make positive changes in your business then this is a one stop shop for improving your client relationships, daily life as an ad...
★★★★★
DIY Learner 2024/02/02
So far, very good
I’m working my way back through Libby’s episode backlog, and I’m finding the episodes very helpful (year 3 in an RIA). Keep it up, Libby, and thank yo...
★★★★★
Let’s Unpack That w Alex&Grace 2023/12/11
No fluff, all help!
Libby truly knows her stuff! And she shares such valuable, practical nuggets that listeners can implement right away. I love how she does it so clearl...
★★★☆☆
Todd Pisarczyk 2023/12/13
Best podcast on the market for financial advisors
I’ve been an advisor for over 20 years, and I’ve listened to many podcast during that time. This is hands-down, the best podcast I have heard for fina...
★★★★★
debjcbs 2023/08/14
GREAT, actionable podcast!
Really love this podcast! I’m a financial coach, not a planner or advisor, but I get SO MUCH value from Libby’s specific, step-by-step advice. SO wort...
check all reviews on apple podcasts

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