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Five years ago Tyler Coonts was working in advertising at Google, sneaking into empty conference rooms to give free swing breakdowns on the Hudl app. Then George Gankas told him mid-lesson: "You should be teaching." Now he's one of the most in-demand coaches on Skillest. He does six hours of Zoom lessons a day, and his analysis queue hasn't been empty in three years. This year he also picked up almost 70,000 Instagram followers off a single drill. Baden and Clappy talk to Tyler about: Learning from Randy Smith (Scheffler's coach) at 12, drawing on swings with dry-erase markers alongside Wayne DeFrancesco, and growing up at the Harmon School in the Tiger eraWhat George Gankas really teaches, and what the internet gets wrong about himWhy Tyler was trained to start the downswing with his arms, and how George flipped that aroundHow he coaches online: lessons built like workout videos, lines drawn on everything, and students taught to run their own swingGetting grilled on root cause by his mentor Jeff Smith: "Start at impact. Why? Why? Why?"How the loop drill went viral, why 99 detailed swing breakdowns tanked his growth, and the trial-reel and repost tricks that workedHandling online criticism, and why before-and-afters settle every argumentIf you've ever wondered whether you could make it as an online coach, this is the episode for you. Chapters (rough timestamps, check against the final edit) 00:00 Intro & Tyler's background 04:45 Finding George Gankas 06:55 What George actually teaches 08:45 Rewiring the downswing 13:15 Tyler's digital coaching philosophy 23:15 Root cause analysis & mentorship with Jeff Smith 25:45 Going viral: the loop drill 34:15 Handling online criticism 40:00 Advice for coaches & wrap-up

What happens when a coach builds such a strong brand that Hollywood calls? This week Baden and Clappy sit down with Nathan Leonhardt. He founded Tour Development Academy in Vancouver, won PGA BC Teacher of the Year, was one of Skillest's original top coaches, and is now the full-time golf consultant on Apple TV's Stick, starring Owen Wilson. A back injury ended Nathan's playing career on the Canadian Tour and in Asia, so he built his teaching around the body. He was one of the first coaches to bring TPI screening to Skillest. Then he walked away from a thriving online business to open an academy and start a family. Now he's back online. In this episode: The out-of-the-blue phone call that asked him to become a golf consultant on an Apple TV show, with an answer due by the end of the dayHow he priced a role that had never existed beforeBuilding a believable "Tiger early-2000s" swing for an actor who'd never played golf, and why shanks didn't matterThe left-handed swing double who turned out to be right-handedWhy your body should shape your swing, and how TPI changes the way you coachWhat thousands of online lessons taught him about communication and the lesson "experience"The "300-pound pencil" (credit to Cam McCormick) and why the off-season is the best time to change your swingHis advice for coaches starting on Skillest: free lessons, reviews, and start smallStick Season 2 drops November 4 on Apple TV. Find Nathan: CoachToCEO mentorship: coach2ceo.comInstagram: @tda_golfOnline lessons: Nathan on SkillestChapters 00:00 Intro02:00 Nathan's playing career and how he started teaching06:30 TPI and body-based coaching09:50 Building Tour Development Academy12:40 Staying ahead of the curve14:10 CoachToCEO21:10 The Hollywood call31:10 On set with Owen Wilson35:30 Developing Santi's golf swing38:40 The 300-pound pencil and off-season training42:00 Advice for coaches starting out44:40 Wrap up

Steve Astle joins Baden and Clappy for an unscripted, end-of-season riff on where golf coaching is headed. Steve is one of the most influential figures in the industry, and his influence is especially pronounced in how coaches build and scale their businesses online, not just his track record coaching in person. He's the founder of Golf Coaching Business, has been working with Skillest for nine to ten years, and has spent well over a decade helping coaches turn scattered one-off lessons into structured, recurring revenue. Steve traces his own journey from a public-course teaching pro filming students on VHS to becoming what he calls "a lighthouse in the industry" during COVID, when he built a 1,000-coach Facebook community almost overnight and started running weekly business-development calls for coaches. That period is also where he met and mentored Clappy, helping him move off charging £30 a lesson and into a subscription-based coaching model. The conversation covers why hybrid (in-person plus online) coaching is now the norm, why subscription-based programs beat one-off lesson packs (Steve calls this his single biggest influence on the industry, shifting coaches from "six-for-five" pricing to committed programs), and why personal brand and social presence have become non-negotiable for growing a coaching business. A major thread is AI: how tools like Claude and MCP integrations with Skillest are letting coaches automate lesson prep, pull player stats and Arccos data, and surface previously hidden information, while all three agree AI should add value to a coach's business rather than replace the human relationship at its core. Steve closes with his "5 Rs" framework for a durable coaching business (recruit, results, relationships, retention, reflection) and argues that despite every technology shift, people still buy from people.

Ryan Hager, Director of Instruction at Plainfield Country Club in New Jersey, joins the show to talk about his path into coaching, his time training under Jim McLean, and what it's really like teaching at one of the Northeast's elite private clubs. Ryan shares the story of his mentor Wes Mensing, whose sudden death shaped his decision to go into instruction, and breaks down what makes McLean's six-month certification program so demanding: rigorous critical-thinking training, legendary Monday morning meetings, and a curriculum built to produce coaches who can actually teach, not just demonstrate. The conversation moves through Ryan's own coaching philosophy (built from a "toolbox" of 40+ influences rather than one rigid system), what separates coaching from teaching, and why he believes a swing doesn't need to look perfect as long as it's repeatable and pain-free. He also opens up about building a 100K-follower Instagram audience without chasing clickbait, why simplicity beats technical complexity in content that actually helps people, and how he balances that with a full teaching schedule at a private club. Along the way: golf in the Northeast vs. the rest of the world, why he'd rather play Scotland than anywhere in the US, and the seasonal rhythm of a coaching year that runs from a spring/summer sprint into a well-earned winter reset.

Alex Buckner didn't fall in love with coaching, he fell in love with winning. In this episode, the tour coach behind Marco Penge's breakout three win 2025 season opens up about reverse engineering an entire career: from a failed playing career and three jobs just to fund tournament entries, to becoming an "OG" Skillest power user documenting thousands of in person lessons, to reinventing himself again and again, short game specialist, long game coach, and now full service performance manager for elite players. Alex breaks down exactly how he turned Marco Penge from a player who "twatted" every driver into the tour's most accurate off the tee, why he coaches almost exclusively on the golf course instead of the range, and the real story behind Marco's equipment switch to Mizuno on the PGA Tour (including the sole design mistake nobody talks about). He also tackles the steep vs shallow short game debate head on, explains why "free swing analysis" is a waste of everyone's time, and shares the decision making framework he's used since his early 20s to bet on himself, going a full year on the DP World Tour before he even knew if he'd get paid. If you're a coach, an aspiring tour player, or just someone trying to figure out how much intention it takes to build the career you actually want, this one's packed with it.

Jerome Theunis was a golf pro himself — a Challenge Tour player who represented Belgium in the World Cup — before he became one of the most sought-after (and quietly under-the-radar) coaches in the game. It started with his roommate on tour, a young Nico Colsaerts, who got sick of finding golf technique books in the bathroom and Sharpie diagrams on the hotel TV. "I think you're pure psycho," Nico told him. A few years later Colsaerts was in the Ryder Cup, and Jerome had found his calling. Since then he's worked behind the scenes with players like Adrian Meronk and Thomas Detry. In this episode, Jerome unpacks the parts of coaching nobody puts in a swing manual: why he flies across the world to consult other coaches on his own players — and why Sean Foley called that "the biggest proof of trust" a coach can give; the four things that actually happen when you bring in outside expertise, and why it almost never backfires; the concept of "novelty salience," and the parking-lot debrief with a PGA Tour player that ran 50 minutes over because reframing one piece of technical data changed everything; why touching a tour player's technique "de-skills" them — and how Tiger Woods rebuilt his swing three times without ever disappearing from leaderboards; the grip Jerome refused to fix on a world number 11, because some flaws are load-bearing; Randy Smith's audacious fix for a player who "swings it beautiful" but couldn't close — shaping shots on Sunday, from a 50-yard slice down to dead straight; and why Jerome believes storytelling and emotional framing — not swing data — are the one thing AI won't be coaching any time soon. Equal parts skill-acquisition deep dive and behind-the-curtain look at how tour-level trust actually gets built, this is a conversation for anyone who coaches, teaches, or just wants to understand why the best in the world can shoot 65 on a course that's "long, tight, and high rough" and make it look easy.

What actually separates the coaches building thriving online businesses from everyone else? In this episode of the Skillest Pod, Baden Schaff sits down with Mark Govier and Alex Clapp to unpack what great modern coaching really looks like — and why simply being a great instructor is no longer enough. They dig into how Mark and Alex structure long-term player development, create clear roadmaps for their students, use content to extend their coaching beyond the lesson, and build the kind of high-touch relationships that keep players engaged for years. But the conversation goes much deeper into growth. How do you go from 1,000 followers to your first 15 subscribers? What should you actually post? How do you turn content into conversations? Why can a game evaluation be more powerful than a “free lesson”? And why do coaches need to be willing to do the unscalable work at the beginning? Mark shares why consistency matters more than going viral — including the years he spent creating content when almost nobody was watching. Alex breaks down exactly how he uses social media, DMs and game evaluations to bring golfers into his world. And Baden explains why starting just a handful of genuine conversations every week can completely change a coach’s business. The big takeaway? You’re not selling online lessons. You’re building relationships. And the coaches who understand that are building something far bigger than a lesson diary — they’re building an academy in the cloud.

The coaching industry is changing faster than ever. In this episode, the Skilly boys dive into what modern coaching really looks like in 2026—and why the coaches who thrive over the next decade won't simply teach more lessons. They'll build better systems, stronger relationships, and businesses that extend far beyond the lesson tee. We discuss:  Why the traditional "one lesson every four weeks" model is dying.  How the best coaches keep students accountable between lessons.  Why caring—not technology—is still the biggest competitive advantage.  How to structure your week to build an online coaching business without burning out.  The habits that separate coaches who grow from those who stay stuck.  Why AI will replace average coaching—but make great coaches even more valuable.  Practical advice for creating content, onboarding students, and building a coaching brand that lasts. Whether you're a coach looking to grow your business or a golfer curious about how elite coaching is evolving, this episode is a look at where the industry is heading—and how to stay ahead of it.

Sean Foley has coached some of the biggest names in golf, but this conversation goes far beyond the golf swing. Sean joins Baden Schaff and Alex Clapp for one of the deepest discussions we've ever had on coaching, performance and what it really takes to help people improve. They dive into Sean's work with Tom Kim, Lydia Ko and the next generation of elite players, why he's more convinced than ever that skill beats dogma, and how three decades on Tour have completely changed the way he teaches. Along the way, Sean shares his thoughts on:  Why caring is still the greatest coaching advantage.  The difference between teaching technique and building skill.  How he helped Tom Kim rediscover his best golf.  Why practice should be harder than competition.  The biggest coaching mistakes he made early in his career.  AI, technology and whether coaches should actually be worried.  Confidence vs competence.  Building resilient athletes who can thrive for decades. Whether you're a golf coach, an athlete, a business leader or simply fascinated by high performance, this is a masterclass from one of the game's great coaching minds. Sean is thoughtful, brutally honest and endlessly curious—and this conversation is packed with ideas you'll be thinking about long after it finishes.

Clappy is back from his first major as a coach, and it was a good one. He breaks down how Royal Birkdale played at The Open — pins tucked on the edge of every green, morning waves getting the calm before the afternoon storm, and how firm-and-fast conditions rewarded players like Ryan Fox and Lucas Herbert who grew up on similar ground back home. He also shares what it was like coaching Tom Sloman through his first Open, practice rounds with Harris English, Keith Mitchell, Ryan Gerard and Laurie Canter, and a great conversation with Claude Harmon about the tweaks he's making to Cameron Young's swing. That leads into the real meat of the episode: why almost none of the best players in the world have a "textbook" swing, why "swing your swing" is terrible advice for amateurs but makes total sense for tour pros, and how the best coaches nudge players in tiny increments rather than overloading them with fixes. Plus, why remote coaching often works better than the real thing, and why less really is more once you've earned the trust to say less.

Six DP World Tour wins. One of the most respected short games the sport's ever produced. This week we sit down with Brett Rumford — the Perth kid who was too small to reach par fours in two, so he built a short game that carried him around the world instead. Brett takes us back to chipping for six hours a day at Collier Park, caddying for tour pros as a teenager, and the day TrackMan showed up and blew up every edge he'd spent a lifetime building. We get into shaft lean, "the balance of the club," why he thinks virtuosity beats mastery, and why he flat out doesn't believe talent is born — only built through repetition and suffering. Also in this one: a Scotty Drummond bunker story that has to be heard to be believed, why Brett calls most YouTube swing tips "the biggest load of horseshit," and — the big one — we announce Brett Rumford is officially joining Skillest. Go straight to his skillest profile and learn from a legend here… https://skillest.com/@brett

Baden and Clappy are back after a flat-out couple of weeks. Baden unboxes his first new set of irons in six years (thanks to Tommy Bailey at Avoda) and gets real about lie angle, and finally ditching his "Ben Hogan delusion." Clappy previews his upcoming Titleist shoe fitting and force-plate session in search of extra ground-reaction speed. Then the pair dig into the US Open: the Wyndham Clark heckling controversy, a shoutout to coach Pat Coyner, and Sean Foley's quiet wizardry with Tom Kim. That leads into the meat of the episode — a deep dive on why so many modern tour pros are choosing power fades over draws, the real biomechanics of "shallow early, steep late," and why amateurs trying to shallow the club almost always end up stuck, early-extending, or blocking it right. Tiger's fade-dominant prime gets the credit it deserves. Plus: a Neil Robertson snooker swing breakdown, and a big tease for Monday's guest — short-game great Brett Rumford. Topics covered: new equipment & lie angles, force-plate shoe fitting, US Open reaction, fade vs. draw mechanics, shallowing the club, Tiger Woods' swing evolution, and a preview of Brett Rumford's short-game episode.

When Mark Govier and Alex Clapp are on, it's officially the Skilly Pod — and this one's a banger. Mark joins us fresh from caddying at the Women's US Open at Riviera with his player Pauline Del Rosario (Philippines represent 🇵🇭), giving us the inside scoop on that brutal Kikuyu rough, Charley Hull's refreshingly chaotic pace of play, and what it's like watching Nelly and Gabby bomb it 270+ yards in a practice round. Meanwhile, Clappy jumped on straight off a flight from LA — where he managed to squeeze in a round at Riv with none other than Kevin Hart and crew. We break down what it's actually like coaching someone who bought clubs last week and has never aimed at a green. We also get into the Curtis Cup at Bel-Air (the venue rota they've got lined up might be the most elite in golf), the insane talent pipeline coming through women's amateur golf, the FIFA World Cup, and our US Open Shinnecock picks — Fitzy, Russell Henley, Tommy Fleetwood, and a sneaky Cam Smith mention. Plus: what does coaching a six-year-old golf prodigy actually look like vs. fixing a 40-year-old who's been broken for 20 years? Mark and Clappy go deep on it. Good vibes, great golf chat. Enjoy the pod.

Chris Trott spent 20 years fitting golf clubs for the best players on the planet — from Dustin Johnson to Brooks Koepka to Tiger Woods. Now he's running the Trot Shop, a tour-style fitting trailer in San Diego, and what he's seeing from everyday golfers is blowing his mind. In this episode, Trottie pulls no punches on why most club fitting is broken, why shorter shafts outperform what OEMs sell at retail, and the myths he's spent a career dismantling — tipping, puring, shaft flex, lie angles, and the obsession with launch monitors over eyes and ears. He also shares the full story: from the pro shop at Hoylake that turned him away, to a chance encounter at the Belfry that landed him on the European Tour, to writing Tiger Woods' podcast script and nearly breaking his Scotty Cameron. If you're a coach, a fitter, or just someone who wants to actually understand the clubs in your bag — this one's essential listening.

The crew is deep into summer golf season — and this week there's plenty to talk about. First up, the Women's US Open heads to Riviera Country Club, and the guys make the case for why Riv might actually suit the women's game better than the men's. The iconic par-4 10th gets its due, and Coach Clappy shares why he'll be there in person — supporting his student Davina Zand as she competes in the Curtis Cup at Bel-Air. From there, the conversation turns to one of coaching's great debates: has golf instruction become too technical? With launch monitors, video, and biomechanics data at every corner, the guys ask what would happen if you stripped it all away — and why the best coaches in the world often keep it brutally simple. Think Butch Harmon telling Tommy Fleetwood to "shut the door" with his hip. Then it gets personal. Cam Smith's recent move away from long-time coach Grant Field sparks a broader conversation about when it's right to change coaches — and when it isn't. How do you know it's time to move on? What does loyalty really look like? And should coaches be cutting ties with students more often than they do? Next week: TaylorMade's Chris Trott (Trotty Golf) joins to talk equipment fitting — drop your questions now.