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Today (REDACTED) is joined by Annaka Hoelk, Canadian industrial designer, entrepreneur, and design educator who has built a following by making design more accessible to everyday audiences.  We discuss her path into industrial design, her West Coast Modern family influence, and lessons from studying at Central Saint Martins. Annika shares how she launched her studio and early products and the realities of slow growth, marketing, shipping costs, plus social media strategy, frustrations with design-week and why only 10% of what you do is actually design. Hosted by Fraser Greenfield and Louis Mills with guest Annaka Hoelk —----------------------- https://www.vancouverheritagefoundation.org/house-styles/west-coast-modern/ https://westernliving.ca/doty/industrial-design/industrial-designer-of-the-year-2025-annaka-hoelk/ https://annakahoelk.com/products/nook-vase-frost?variant=42277502025841 https://en.wikipedia.org/wiki/Payne%27s_grey https://bocci.com/shop/lighting/ https://ecuad.ca/ https://a-n-d.com/ https://koustudios.com/events/objobj-exhibition https://inform.ca/ https://www.alcova.xyz/exhibitions/milano-2026 https://rarify.co/ https://www.dezeen.com/2026/04/21/collectible-design-milan-design-week-salone-raritas-debika-ray-opinion/ https://www.gustafwestman.com/ https://lenyclo.com https://annakahoelk.com/ —----------------------- This episode is sponsored by the Better Future Awards. To find out more, head to betterfutureawards.com/redacted —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

In this episode, the (REDACTED) team is joined by Blair Hasty, an Atlanta-based industrial design leader and Founder and Director of Crafted by. With his wealth of experience from his time at Verizon as well as delivering breakthrough solutions from concept for global brands, Blair has become a maven of the industrial design field, fostering growth in the community both online and in person. Listen in as Blair discusses the common worries shared by all designers, the importance of finding your identity, better networking through open and honest conversations, and the critical skills designers and entrepreneurs need to succeed. Hosted by Oliver Alexander and Louis Mills with guest Blair Hasty —----------------------- Blair Hasty Blair Hasty | LinkedIn Crafted by | LinkedIn  Crafted by.   Industrial Designers International | LinkedIn  More info about Oliver’s studio: Vulpes Works Follow Vulpes Works on Instagram | @vulpesworks  More info about Louis’s studio: Frisson Design Follow Frisson Design on Instagram | @_frissiondesign   —----------------------- This episode is sponsored by the Better Future Awards. To find out more, head to betterfutureawards.com/redacted —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

In this episode, the (REDACTED) team is joined by Andreas Kurbos, the founder and CEO of studiokurbos, an independent design studio working across automotive, textiles, product, and digital systems. We explore how Andreas got started in car design, how a multinational studio actually works (under the bonnet), why interiors are the new wild west of car design and much, much more... Hosted by Fraser Greenfield and Louis Mills with guest Andreas Kurbos. —------------------------- Studio Kurbos Follow Andreas on Instagram | @andreaskurbos  Follow studiokurbos on Instagram | @studiokurbos  studiokurbos® | LinkedIn Andrea Kurbos | LinkedIn   Andreas Kurbos - CEO at studiokurbos® | The Org studiokurbos | Behance ​Ferrari Luce - Ferrari.com  —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

Today, the (REDACTED) team are joined by the one and only, Max Fraser. Based in London and with a portfolio of work that spans books, magazines, digital, speeches, exhibitions and events, Max is the editorial director of Dezeen, the world's leading magazine on all things architecture, technology, interiors and design. Listen in as Max discusses his journey from trying to launch his first book, his shift to the fast-paced world of journalism and media work, where designers will encounter bumps in the road, how to effectively pitch yourself to the media, why paying attention to it is important and most imperatively, how to engage with it as designers. Hosted by Oliver Alexander and Fraser Greenfield with guest Max Fraser –––––––––––––––––––––––––––––––––––––––––––– This episode is sponsored by the Better Future Awards. To find out more, head to betterfutureawards.com/redacted –––––––––––––––––––––––––––––––––––––––––––– Max Fraser  Follow Max on Instagram | @maxfraserdesign  Max Fraser - Dezeen | LinkedIn Dezeen Follow Dezeen on Instagram | @dezeen Dezeen | LinkedIn Design UK | Google Books   Everything that's going wrong with design | Dezeen  —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

Today, the (REDACTED) team are joined by Andy Fallshaw and James Jeffrey, the Co-founder and Head of Product, respectively, from Australian accessories brand Bellroy. Founded in 2009 and a certified B Corp, Andy and JJ discuss Bellroy’s focus on redefining everyday carry products, emphasising practical yet aesthetically pleasing designs that ensure durability for long-lasting use, and using sustainable materials helps Bellroy spiral towards the bullseye of the best wallets, bags and phone cases on the market. Hosted by Oliver Alexander and Fraser Greenfield with guests Andy Fallshaw and James Jeffrey –––––––––––––––––––––––––––––––––––––––––––– This episode is sponsored by the Better Future Awards. To find out more, head to betterfutureawards.com/redacted –––––––––––––––––––––––––––––––––––––––––––– Bellroy Bellroy | LinkedIn Follow Bellroy on Instagram | @bellroy Andy Fallshaw - Bellroy Co-Founder | LinkedIn Follow Andy on Instagram | @andyfallshaw   Follow JJ on Instagram | @jamesjeffreyid James Jeffrey - Head of Product Design | LinkedIn Carryology Follow Carryology on Instagram | @carryology System 1 and System 2 Thinking | The Decision Lab  Cradle to Cradle by Michael Braungart | Penguin Books Australia The Venture Collection | Bellroy  —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

In this episode, the (REDACTED) team are joined by Peter Yee, one of the most influential designers of eyewear in living memory.  From grad to Vice President of Design at Oakley and one of the key figures behind the brand’s global cultural impact. As Oakley’s first formally trained industrial designer, Yee spent over two decades shaping the company’s identity—designing legendary eyewear like the Eye Jacket and creating the globally recognised Oakley “O” logo. With more than 100 patents and a career dedicated to pushing the boundaries of performance design, Peter shares insights on creativity, innovation, and what it really takes to turn bold ideas into products that define an era. Hosted by Fraser Greenfield with guest Peter Yee —--------- Peter Yee - PYD | LinkedIn Oakley Romeo  Follow Peter on Instagram | @peteryeedesign  —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

This episode is sponsored by the Better Future Awards! To find out more, head to https://betterfutureawards.com/together/page.asp?assetid=162568 —------------------ In this episode, the (REDACTED) team is joined by the talented automotive designer, Roman Zenin. Hailing from St Petersburg and now living and working in London, Roman shares his journey from a car-obsessed child to working with highly renowned brands such as Jaguar, Land Rover and Arrival.  Listen as Roman discusses the differences in aesthetics between classic and modern car designs, the impact of electric vehicles, the transition from working at traditional OEMs to innovative start-ups, plus the creative process behind creating iconic vehicles.  Hosted by Lucy Bishop and Louis Mills with guest Roman Zenin. —------------------ Roman Zenin - Sr. Exterior Designer at Tata Motors | LinkedIn Follow Roman on Instagram | @zeninrom Tata Motors Design Centre Lada - Wikipedia Citroën C4 Cactus - Wikipedia Why Jaguar is taking such a big risk with its rebrand and pink concept car JAGUAR UNVEILS TYPE 00. UNMISTAKABLE. UNEXPECTED. DRAMATIC. | Jaguar 2024 Media Newsroom Jaguar | Type 00 | Command Attention  —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

In this episode, the (REDACTED) team are joined by San Francisco-based industrial designer, space architect, futurist and explorer, Phnam Bagley. We sat down with Phnam to discuss her pivot from traditional design to futurism, her insights on the role of design in technology and space exploration, the challenges encountered while designing the Human Headphones, and how her global travels, cultural exposure, and advocacy for human-centred design have shaped her design philosophy. Hosted by Oliver Alexander and Fraser Greenfield with guest Phnam Bagley. —------------------------------------ The Better Future Awards sponsor this episode. To find out more, head to https://betterfutureawards.com/together/page.asp?assetid=162568 —------------------------------------ Phnam Bagley - Partner at Nonfiction. TED Speaker, Space Architect, Industrial Designer, Futurist, Explorer 🚀 | LinkedIn Nonfiction Design Follow Nonfiction on Instagram | @nonfiction.design Follow Phnam on Instagram | @phnambagley Subscribe to Nonfiction's YouTube Channel Strate, School of Design in Paris, Lyon and Bangalore Human - award-winning audio wearable innovation. : Nonfiction Eternal Luxe Co. Follow Eternal Luxe on Instagram | @eternalluxe OSMED  —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

Today, the (REDACTED) team are joined by Ryan Tate, former Head of Design at the groundbreaking automotive firm Arrival. Despite the challenges faced by Arrival, Ryan covers how thoughtful design can influence the success of a business and contribute to the future of sustainable automotive solutions. Hosted by Oliver Alexander and Louis Mills with guest Ryan Tate —------------------------------------ Ryan Tate - Design Leader | Arrival | Eight Inc. - LinkedIn Mathmos Arrival.com | Internet Archive Eight Inc. RIGHT HERE, RIGHT NOW – ARRIVAL BUS - Australasian Bus and Coach  Take the Bus | The Arrival Bus hits the road | YouTube More than just an Electric Bus | Design Research | Arrival Bus | YouTube —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

Today, the (REDACTED) team are joined by Casper Asmussen, Co-founder and Chief Creative Officer of ABOVE, a Scandinavian innovation agency known for seamlessly blending strategy, design, and technology since 2017. We sat down with Casper to find out how he went from a graffiti artist to a leading figure in industrial design. The development and evolution of Above, and insights into their design processes and principles. And how Casper's recipe for a great team makes for great design.  Hosted by Fraser Greenfield and Louis Mills with guest Casper Asmussen. ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––This episode is sponsored by the Better Future Awards. To find out more, head to https://betterfutureawards.com/together/page.asp?assetid=162568 –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Above Agency Casper Asmussen – Above.se | LinkedIn  Follow Above on Instagram | @above.se Nokia N9 - Wikipedia Howl Design Studio | LinkedIn Aether Things | LinkedIn  Eidra Fairphone —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

This episode is sponsored by the Better Future Awards. To find out more, head to https://betterfutureawards.com/together/page.asp?assetid=162568 – Today, we are joined by the New York-based powerhouse in industrial design, Inna Lobel, with a career spanning Apple, MIIT Media Lab, and most notably as Head of Industrial Design at Frog (part of Cape Gemini). In this episode of REDACTED, Inna shares lessons from working in research to what it takes to lead with both precision and empathy as a creative director. We unpack the creative tensions between innovation and execution, and why design leadership is ultimately about culture, not control. Hosted by Lucy Bishop and Fraser Greenfield with guest Inna Lobel. –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Inna Lobel Frog, part of Cape Gemini Inna's Linkedin —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

This episode is sponsored by the Better Future Awards. To find out more, head to betterfutureawards.com/redacted – Today, the (REDACTED) team are joined by Phil Rose, the Co-Founder and Creative Director of boutique design studio Alquemy.  Based in Sydney, Australia, Phil cut his teeth in the design world by working at Sunbeam, Breville, and before heading to the US for Click Clack & Philips Design. We sat down with Phil to learn how about the contrasting elements of design culture in Australia and the US, the significance of finding the right business partner, why front-end design research is crucial to achieving the best end product and navigating the challenges of opening an Australian-based consultancy with an international clientele.  Hosted by Lucy Bishop and Fraser Greenfield with guest Phil Rose. –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Alquemy Design Follow Alquemy on Instagram | @alquemy.design Alquemy | LinkedIn Phil Rose - Alquemy | LinkedIn  Common Tiger Follow Common Tiger on Instagram | @commontiger   Listen to our other episodes | Buzzsprout  —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

In this episode, the (REDACTED) team are joined by Nancy Malik, Industrial Designer + CMF + Trends for Lenovo.  Beginning her career in Australia, Nancy pivoted from a diverse background in youth work and fashion to following her dreams in Japan.  Nancy’s love for industrial design was sparked after seeing student drawings of cars when studying fashion design at UTS, and it was through the practical skills she gained at consultancies with IDE Group and Outerspace Design that she eventually landed at Lenovo. As a result of navigating the early challenges of COVID-19 and remote work in Tokyo, Nancy emerged as an expert in CMF, Styling and Trends, focusing on the importance of trend forecasting, sustainability, integrating future design techniques and being a cultural connector within Lenovo’s global team. Hosted by Lucy Bishop and Louis Mills with guest Nancy Malik. —————————————————————- Nancy Malik - Industrial Designer + CMF + Trends - Lenovo | LinkedIn Follow Nancy on Instagram | @_nancy_malik   Lenovo  Follow Lenovo on Instagram | @lenovo  D3 Design  Vert Design  Courtesy of the Artist  ThinkPad Z13 | Lenovo  WGSN  —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

Today, the (REDACTED) team welcomes Marius Myking, the Norway-based Director Of Product Design for international architecture and design firm Snøhetta. From Marius’s quest to cover rent in the big Apple, To Snøhetta’s discovery of a need for an internal product design department. We chat with Marius about what makes Snøhetta design tick, how industrial design can enhance an architectural firm and how Snøhetta’s collaborative approach enhances design and client outcomes. Hosted by Fraser Greenfield and Louis Mills with guest, Marius Myking from Snøhetta. —————————————————————- Snøhetta Snøhetta | LinkedIn  Follow Snøhetta on Instagram | @snohetta      Marius Myking - Director Of Product Design - Snøhetta | LinkedIn Follow Marius on Instagram | @marius_myking Todd Bracher Everything Elevated Follow Everything Elevated on Instagram | @everything_elevated  Wi-Fi Router for Telenor | Snøhetta Heaven’s gate: ‘The Portal’, by Snøhetta, Erik Jørgensen Møbelfabrik and Everything Elevated Bibliotheca Alexandria | Snøhetta SINTEF  Array for MDF Italia | Snøhetta  MDF Italia Social | Snøhetta Varier Forite Tiles | Snøhetta  FLYT | Snøhetta ​​Our Common Future: Report of the World Commission on Environment and Development   ==========================  This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod

In this episode, the (REDACTED) team is joined by Alberto Essesi. Hailing from Mexico but now based in Los Angeles, Alberto has worked his way up from internships at Hyundai and 3M to being a Lead Industrial Designer at Tesla. He has since founded the product architecture company Essesi with his engineer brother, Alan. Sharing his unique journey through the industrial design world, from his struggles with traditional education to being a wildcard pick for his internship at 3M and carving a potato to build his portfolio model, Alberto emphasizes his passion for design. Hosted by Lucy Bishop and Louis Mills with guest, Alberto Essesi. —————————————————————- Essesi Alberto Esses - Founder of Essesi | LinkedIn  Follow Alberto on Instagram | @alberto_essesi  Mytra Hear more from our chat with Miklu Silvanto | REDACTED View Alberto's Potato Carving | Imgur  Scott Robertson | YouTube  Skeren | YouTube  Will Gibbons | YouTube  Blender Guru | YouTube  Supercharger V4  Tesla  StuffMadeHere | YouTube   —————————————————————-   This episode is sponsored by PCBWay! When you get a quote from PCBWay, use our promo code ‘REDACTED’ for a special discount on us! Just go to PCBWay.com —————————————————————- To follow the show, get in contact with us via email & more head to: https://linktr.ee/redactedpod