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Parenthood is a vast topic we’ve wanted to tackle for a long time; we just never knew how. Some women do not wish to discuss it because they don’t want to mix their work with their personal life. In contrast, others think those two spheres are indivisible, especially in creative industries where uncertainty and unstable work situations are more common. As we never quite figured out how to open this relevant subject with our guests, we thought it was logical to start the conversation in-house. Verònica Fuerte, founder of Hey, breaks many taboos on this pivotal issue linked to the experience of many women and people worldwide. Communication is power, and sharing is building for future designers who might wonder how to think about becoming a parent (or not) while working in the creative field. Listen to our last Season 5 episode on Spotify and Apple Podcasts. Aw, feeling nostalgic already!

To be honest, we could write a serious post about this interview, but we’ve just been bouncing around for the last couple of weeks in sheer happiness shouting “WE’VE INTERVIEWED ROXANE GAY”, so, yeah. One of the leading voices on feminism worldwide. Right?

Isabelita Virtual cracked the code of the digital world a long time ago; the key was always her endless curiosity. With her recognisable aesthetics and solid conceptual base, she has displayed her creativity with Apple, Tiffany & Co, Delpozo, Hermès, Versace, Sony, Vogue, Dior, Louis Vuitton Foundation, NASA and The Moscow Ballet, among many (many) others. No wonder she’s received the Webby Award Honoree for Best Social Content in Art & Culture on Instagram, like "the Internet's Highest Honour"; she has actually formed what we understand as the internet and social media themselves. This is an incredible guide on digital creativity.

Michelle Phillips, graphic designer and creative director, co-founded Yukiko Studio in 2012. Since then, she has worked for big names such as Apple, Sony, Nike, Camper, Hinge, Spotify, Meta and, of course, she has been the soul of Flaneur and Sofa magazines. Her story is one of navigating through the paths of creativity that can sometimes feel like a minefield; that is why she’s such an inspiring, solid and raw voice right now. Phillip is as unique as her work; a total gem.  Episode 9 is now fresh from the oven on Spotify and Apple Podcasts. This should be exam material.

Take a notebook, a nice cup of coffee, a properly writing pen and a seat; this episode with Min Lew will make you want to take notes. This graphic designer, partner and Executive Creative Director at Base Design is all about solid knowledge and very insightful golden nuggets of experience on leading teams, managing big and small clients with consciousness, being a woman and mother in a highly competitive landscape and no moodboards—a must.

Success takes time and patience. It also takes a conscious perspective, hard work, trust and talent. Khyati Trehan is the perfect combination of all these; her amazing projects for brands such as Instagram, Snapchat, New Yorker Magazine, the New York Times, Samsung, Apple and, of course, the Oscars show her bold approach to design, which is conceptual and deeply intentional. Above all, listening to her helps us understand the reality behind design practice, which is more than what can be seen. Episode 7 is now on, and, honestly, you cannot miss this one for it’s raw, honest and incredibly inspiring. Tune in to Spotify and Apple Podcasts and enjoy!

Listening to our sixth episode feels more like attending a masterclass you can’t believe you’re in because it's so inspiring. Lisa Smith has that power; this branding and design genius puts as much passion into her thoughts as she does into her projects, all showing a bold, authentic, future-proof, impeccable concept, story, and design. This is a chance to squeeze as much inspiration as possible!

Is there anything nicer than shaping communication? Giving a shape to words? Cyla Costa knows a lot about this. This Brazilian designer, illustrator, typographer, and lettering artist has worked with some of the biggest brands and institutions, yet her work always retains a profoundly personal, artistic, and feminist touch. It's definitely right up our alley.

Happiness, joy, and humour are things to take very seriously. We can feel it in Noemie Le Coz’s work; a positive outlook on the job (and life in general) can inspire real change and maybe create the world we would love to live in. She is behind the bodycare brand Billie’s impeccable aesthetics; their ads, imagery, and Design are referenced worldwide because of their boldness and how they convey message and form. Speaking to her is like leaving fresh air in, and now her interview is available to you on Spotify and Apple Podcast.

The work of Sophie Douala, Artist and Creative Director, born in Cameroon, raised in France and settled in Berlin, reflects the absolute topicality of the creative voice that pivots between culture, identity, evolution and emotion. Indeed, this emotion comes through in her words; her energy, determination and strong delicacy are music to (creative) ears.

Designing something memorable yet simple and making it as long-lasting as the first Google logo (16 years of revolutionary years) seems an unfathomable task, and yet Ruth Kedar was able to do it just like she has faced every single project in her amazing career: with curiosity and a deep understanding of the context. Just… wow.

Listening to Natasha Jen is like attending a masterclass in design, the workspace, the past and the future of how businesses and creativity collide and everything else; she is a truly significant figure and has had a pivotal role in how design has evolved through her work. The right kind of inspiration for this 2025.

We do love a day out exploring the European creativity landscape, indeed. On the 21st of November, we were invited by the ADC*E to their 2024 Creativity festival under the “Agents of Change” topic. There, we were fortunate to have the chance to discuss the female experience in the creative world with the curator, Laura Visco, the Head of Innovation Lab at Amazon, Kate Mccagg and Aurora Straton, Creative Lead at Google, and now you can listen to them too, for this panel is available on Spotify, Pocket Casts and Apple Podcast thanks to Automattic 3 If you need some inspiration or want to listen to three incredibly wise women share their knowledge… you only have to press play. Thanks to the ACD*E festival organisation and Automattic and RecLab Studios for making this happen. What a team.

Sometimes, dreams come true. Last July, we were invited to travel to New York to meet the Automatic team, our sponsors for whom we couldn’t be more thankful, at their breathtaking NoHo space in Manhattan. Moreover, we were able to record this episode with Beatriz Lozano, Alison Gragnano and Karla Cole, now available to all of you, in those HQs, in front of an audience that was a mix of old friends, women that have been part of this podcast and, of course, new friends. Our hearts were so full that it was challenging to find the words to express our gratitude to the whole production team, with a special mention to Vanessa, Maddie, and Tino. You people are the absolute best. This extraordinary NYC episode is now available on Spotify, Pocket Casts, or Apple Podcast. Thanks for your support, WAW fans. You are loved.

If there is a season, there is an ending to it. On this final episode, Verònica Fuerte and Ane Guerra, lead and host of Women at Work, chat about the inspiring knowledge collected this 2024 and many other bridges we’ve burnt and others we’ve built—all thanks to you and for you, our fantastic audience.  If you want to listen to a nice recap and some tea, you can do so on Spotify, Pocket Casts, or Apple Podcast. From RecLab Studios in Barcelona to the world.