
Advertise on podcast: Beauty with a Twist
Rating
4.5from
This podcast has
57 episodes
Language
EnglishPublisher
DedeExplicit
Yes
Date created
2022/01/27
Latest episode
2026/02/06
Average duration
65 min.
Release period
34 days
Description
Beauty With A Twist is all about life in the beauty/service industry. Entrepreneurship, Tea, Horror stories & more. Hosted by: Dede
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Podcast episodes
Check latest episodes from Beauty with a Twist podcast
Coming Into Money at 18 and BLOWING it All + How I Got My GlossGenius Deal & Dealing w/ Hate Online
2026/02/06
Season 6 Episode 3 - I had the pleasure of having on Bree to talk to about dealing with online hate/ controversy, the unfortunate passing of her mother at a young age, how she came up with her first product the Wax Pad, and how other waxers and estheticians can get a deal with GlossGenius and other brands.
Thanks again Bree for coming on and being so vulnerable about your story!
And thank YOU for listening and watching to our latest episode.
Time Stamps:
00:00 The wax pad OG Bree is here
05:00 Getting my license 15 years ago and the mistakes that I made
10:00 How I came up with the idea of my FIRST product
17:00 Why I decided to start teaching
22:00 Dealing with burnout
27:00 The importance of social media marketing
32:00 How to get a Glossgenius deal
35:00 Losing ALL the money I had when came into money at 18
45:00 Giving my children a wonderful childhood
49:00 Trends I want to see end
54:00 I'm actually an introvert
57:00 Dealing with online hate or controversy
From 5 Clients to OVER 100 People a Month (One Instagram Reel CHANGED Everything)
2026/01/23
Season 6 Episode 2 - On this episode our special guest Marilynn tells us what it was like putting on her Yacht & Christmas events, how social media changed her business overnight and what it's like being a Mom in the beauty industry!
Can't wait for you to watch & listen ✨
Time Stamps:
00:00 Introducing Marilynn and a bit of her background
05:00 Quitting my full time job aka stability to go to school and be an esthetician
10:00 Make content out of everything
15:00 How much I had saved to be able to quit and start my new business solo
20:00 Choosing the right wax and sticking to it
25:00 How social media changed my clientele
30:00 Selling ONE ticket to my Yacht event on Day 1 and then selling out in 5 days
37:00 Other events I'm hoping to have this year
40:00 What success looks like for us
43:00 Being a mom in the beauty industry
48:00 How I get more Google reviews
53:00 Just be the REAL you
The Beauty Industry Isn't Dying, You're Just a Mediocre Business.
2026/01/09
Season 6 Episode 1 - Lady Peng is BACK to talk about marketing your business, the importance of SEO and never putting her product lines in stores. Believe me when I tell you that's just the TIP of the iceberg. Thanks again Lady Peng for coming on for round 2 🎉
Thanks for watching 🤍
Time Stamps:
00:00 Welcome back Lady Peng aka Jane
01:30 The Beauty Industry is PURGING
03:40 High intent clients are priority #1
06:00 SEO SEO SEO
12:00 I wanted a crazy profitable wax
16:30 The lash tech clip revisited
23:00 Supplementing a waxers income
33:00 Changing the game
35:00 Product line development
43:00 Manzilians
47:00 Steal your boss’ clients
51:00 Be honest with yourself
The Problems with Eyebrow Threading & At Home Eyebrow Shaving + How Do Brow Artists ACTUALLY Make 6 Figures
2025/10/31
Season 5 Episode 8 - From working at salons to doing it on the side while she worked other jobs and her business beginning to thrive over the last few years; this is a must listen for anyone in the beauty industry needing a little inspiration!
Time Stamps:
00:00 introducing our special guest
01:20 how she came to find her niche in brows
06:50 getting a job as an esthetician at a hair salon
12:00 struggling going working at a salon/solo
18:00 posting a video here and there isn’t enough to be booked
25:00 don’t rush the brow service, it’s an art
32:00 at some point you have to delegate
37:00 don’t tip me
40:00 things clients do that drive us crazy
47:00 brow trends
Build Your Clientele by ALWAYS being Available, Pricing Your Lash Sets by the Hour & Bad Lash Trends
2025/10/17
Season 5 Ep 7 - Wednesday tells us about having to work late nights, the effects lashing has on your body and why lash techs aren't making enough money. Tune in to find out this and more 🤍
Time Stamps:
00:00 Introducing our special guest Wednesday ✨
05:00 finding something I loved to do
09:00 going off on my own and working late
16:00 Renters vs Employees
25:00 Branding
31:00 Pricing and the toll on your body as a lash artist
37:00 lash trends
45:00 put yourself out there and network
What I Learned Being a Waxer for 25 Years
2025/10/03
Season 5 Episode 6 - She went solo after 18 years of working for someone else! She talks to us about her esthetician friends gatekeeping, instagram numbers being deceiving and narrowing down your niche to be successful.
Where to find her:
IG @libbeylazarus
Website: https://www.secretsofestheticians.com/
FB Group:
https://m.facebook.com/groups/677007063190425/?ref=share&mibextid=wwXIfr
Time Stamps:
00:00 Going solo after working for someone else for 18 years
06:00 Seeing everyone with 16 clients a day & not knowing what you’re doing wrong
11:00 How to get quicker at waxing
14:00 Tired of my friends gatekeeping
17:00 New estheticians forced into going solo
20:00 Instagram numbers are deceiving
29:00 Teaching at shows
33:00 getting paid to mention wax brands
38:00 dealing with you peers calling you out
44:00 Niche down
50:00 specials are goof for business
54:00 build everything you can so someone else can work for you
Switching to Soft Wax DOUBLED MY PROFITS in One Month
2025/08/01
Season 5 Episode 5 - Jani is visiting us all the way from Oahu! We talk Soft Vs Hard Wax, dealing with your personal life and running a business and comparing yourself to others in your industry.
Thanks for watching 🤍
Time Stamps:
00:00 Our guest flew in from Hawaii
04:00 Choosing waxing as my specialization
09:00 What’s next?
12:00 Taking 25 clients a day is too much
15:00 Soft Wax VS Hard Wax
25:00 Telling clients about my personal life
38:00 Don’t compare my Year 5 to Your Year 1
47:00 Paying for convenience
52:00 Advice for new beauty professionals
I Pay My Clients $50 Per Referral (And I Should Be Paying Them More)
2025/06/20
Season 5 Episode 4 - Our special guest Mila talks to us about what it was like working at a chain beauty salon, giving her clients $50 for referral's and making it in the beauty industry without a mentor.
Thanks for watching 🤍
Time Stamps:
00:00 Introducing today’s special guest 🤍
01:30 I always wanted to be in the beauty industry I just didn’t know what
07:00 Working weddings
10:30 Waxing was never in the cards for me
13:00 Working at a chain beauty salon wasn’t it
17:00 Blessing in disguise
21:00 Mentors
29:30 Referrals
38:00 Hydrofacials
42:50 How much is a facial?
46:00 that’s illegal
57:00 Caring for clients
I Just Had My Worst Financial Year as a Business Owner
2025/05/16
SEASON 5 EPISODE 3 - We have the honor of having on the BrowGuru on today's special episode 🎉 She talks to us about opening multiple storefronts, a beauty school and being humbled last year where she had her worst financial year as a business owner.
Tune in for the twist 🫰🏼
TIME STAMPS:
00:00 Introducing the Browguru (15 Year Experience)
06:00 Moving from a barber shop to a more professional Salon, then my OWN first storefront
19:00 Hourly VS Rent
24:00 The recession
36:00 The current state of the Brow game
41:30 What makes a good brow artist
50:00 Don’t be discouraged, there are dips & waves
53:00 Charging your worth
Hiring Discrimination in the Beauty Industry (An Esthetician's POV)
2025/03/21
Season 5 Episode 2 - On this episode we have a very special guest! Jeff is an esthetician and he tells us what it's like to work in the beauty industry. He got back into the industry during covid after facing some difficulties finding a job and jumpstarting his business. Now he's in a place where he has brand partnerships and consistent clientele! Special thanks to Jeff for coming on.
I hope you enjoy our latest episode of Beauty With a Twist 🤍
Time Stamps:
00:00 Introducing Our Guest Jeff
04:00 Being Transparent
08:00 What it’s like being a male esthetician?
11:00 Getting back into the industry during covid
18:00 Eggs….
20:00 Brand Partnerships
25:00 Finding your people
31:00 How I got my location
37:00 Do I regret opening my location?
40:00 What separates you from other estheticians?
48:00 Facial prices
54:00 Half my clients are men
Unraveling the Art of Tattooing
2025/01/17
Season 5 Episode 1 - On this episode we had the pleasure of having on Alexis Xol, the owner of her own tattoo studio @BeMoreYou.LA After 10 years of experience she has a few horror stories to tell us. She also breaks down the Old School vs New School divide that exists in the Tattoo Industry. Finally, we get into pricing and what it's like to work in such a male dominated industry! Special thanks to Alexis @alexis_xol for coming on, make sure to follow her and hit her up for your next tattoo!
Thanks for listening and until next time 🤍
Time Stamps:
00:00 Introducing our guest Alexis Xol
02:00 How Alexis got into Tattooing
09:00 Finding my niche
14:00 Working in a male dominated industry
17:00 Strangers trust more than friends
24:00 Tattoo Pricing
30:00 Social Media vs Talent
32:00 1 Year Shop Anniversary at BeMoreYouLA
38:00 Advice for people trying to join the tattoo industry
43:30 $50 and an hour for your tattoo license
45:30 Infected Tattoo in JAIL?!
54:00 How to be like Alexis
58:00 Tattoo Horror Stories
Don't Go Into Business With Your Friends
2024/12/13
Season 4 Episode 10 - On this episode we have on WaxThatAsh who drove down from Santa Monica to come tell us her story and give us Beauty Industry girls a reality check. She talks about her struggles and backstabbing business partner. What it felt like to be a Beauty Instructor and why she decided to STOP teaching. She tells us some of her secrets and how far she was willing to go to get clientele. Finally how and why authenticity in business always WINS.
I hope you enjoy this special episode 🤍
Ash, thanks again for coming! I had an amazing time getting to know you 🤞🏼
Time Stamps:
00:00 Intro
02:00 Imposter Syndrome
08:00 Going into teaching
15:00 Business Partnership doesn’t work
19:00 Friends in business
32:00 Getting clients by doing what it takes
42:00 Last minute openings aren’t always last minute openings
52:00 Authenticity WINS
Are You Devaluing Your Services by Offering Sales?
2024/11/29
SZN 4 EPISODE 9 - On this episode Monique tells us how she went from being a full time Personal Trainer to a full time Brazilian Wax Specialist! We get into how she markets herself now and how she marketed herself when she first started out with 0 clientele. Content can be hard to post but she tells us why it doesn't HAVE to be. Finally, we discuss if promoting Sales devalues your service?!
I hope you enjoy this special episode 🤍
00:00 Introducing our SPECIAL GUEST
02:30 Monique’s journey to becoming a full time solo waxer
10:00 Giving FREE Brazilians
13:00 Educational Content is KEY
16:00 Making time for content
23:00 Working TOO Hard
30:00 Offering Sales is devaluing?
35:00 Clients asking for discounts
43:00 Not everyone is copying you
54:00 Online VS IRL
Salon Ownership's Ups and Downs, Business Outside the Treatment Room & Content Creation Complications
2024/11/08
Season 4 Episode 8 - On this episode we have special guest Kasey Boone! She talks us through the struggles of managing a salon and getting your content creation in. The importance of doing what YOU want, not what you see others are doing. Transitioning from a full time Salon owner to working part time solo and running her business outside of the treatment room. Finally, what we can see from her in the near future. Thank you Kasey for coming in, you are truly my spirit animal!
Hope you guys enjoy this special episode 🤍✨
Time Stamps:
00:00 INTRO
03:00 Starting at a Day Spa
10:00 Transitioning out of the service room
17:00 How to manage content creation
20:00 Managing a Salon
24:00 Booth Renting Story
28:00 Someone quit on me
40:00 Trust your Esthetician
46:00 Groupon Deals
50:00 Beauty School Nightmares
What It Takes To Be a Successful Beauty Industry Professional Ft. Lash Cowboy
2024/10/18
SEASON 4 EPISODE 7 FT. LASH COWBOY - On this episode Abel flew in from Wisconsin to tell us the in and outs of the LASH industry. How to market yourself, what pricing should look like and answers whether or not you can make 100k lashing without killing your body. He also talks about potentially starting his own podcast so make sure to look out for that! Anyone in the beauty industry can take a lot from this episode even if you're not a lash artist so make sure to watch the full hour. He drops a lot of knowledge on what it takes to be a successful beauty professional!
We hope you enjoy this special episode 🤍✨
TIME STAMPS:
00:00 INTRO
02:00 WIFE CONVINCED ME TO GET INTO BEAUTY
11:00 BLOWING UP ON SOCIAL MEDIA
16:00 HOW TO BRAND YOURSELF
30:00 HOW TO MAKE 100K LASHING
41:00 TAKING CARE OF YOUR BODY
47:00 HOME BASED LASHING
Podcast reviews
Read Beauty with a Twist podcast reviews
Linus2222 2023/09/26
A REAL talk from the beauty industry
I love this show bc it is real and relatable. I also feel like I’m part of the conversation. Most podcasts about nails are all scientific and this on...
001nightworld 2023/03/22
Love the pod
I wanted to write this review bc I genuinely love listening to the pod ! So much I’ve literally re listened to a lot of the episodes ! It is so inspir...
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