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On this episode of the builders podcast, John Busby sits down with Atiba de Souza, entrepreneur, marketing expert, and author of The Delegation Trap, to talk about what matters most in marketing in 2026 and beyond. Atiba explains how moments of truth in the buyer journey have changed, why human connection and community are winning in B2B, and why video is now central to search and engagement. The conversation also explores Atiba’s 30 year business journey, including launching a search engine before Google, the thinking behind turning doers into thinkers through better delegation, and the cultural and practical benefits of living and working in the Philippines. Atiba and John discuss: 00:45 – Atiba’s background and focus on modern marketing 03:37 – Moments of truth and the role of community in B2B 07:40 – The rise of video marketing and video search 14:33 – Atiba’s journey from search engines to video strategy 21:47 – The Delegation Trap and the CASE method 32:27 – Living and working in the Philippines Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀 👉 Explore Atiba de Souza’s book, The Delegation Gap: https://thedelegationtrap.com/ 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions. 🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast

On this episode of the builders podcast, John Busby sits down with Paul Sippil, a registered investment advisor and 401(k) forensic consultant, to unpack how retirement plans really work, and why most employees and employers are paying more than they should. Paul explains what a 401(k) actually is, how fees quietly erode long-term savings, and why transparency in plan design and advisor compensation matters more than most people realize. The conversation also explores investment strategies beyond traditional index funds, best practices for early and mid-career investors, and Paul’s broader mission to bring transparency to complex systems. Paul and John discuss: 01:26 – What a 401(k) really is (and how it differs from an IRA) 05:43 – How to tell if you have a good or bad 401(k) plan 09:58 – Advisors, administrators, and where hidden fees come from 14:50 – Paul’s path to becoming a 401(k) forensic consultant 19:55 – Best practices for early-career investors 31:22 – Paul’s community dining initiative and food system transparency Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀 👉 Explore Paul’s website: www.paulsippil.com 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions. 🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast

On this episode of the builders podcast, John Busby sits down with Scott Stirrett, founder of Venture for Canada and author of The Uncertainty Advantage, to talk about what it really takes to build a meaningful career in an era defined by rapid change. Scott breaks down why young professionals must learn to embrace uncertainty, take smart risks, and focus on developing adaptable, useful skills rather than chasing rigid career plans. He also opens up about his mental health journey, how travel builds adaptability, and why pursuing multiple ventures can be a strength, not a distraction. Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀 👉 Get Scott’s book The Uncertainty Advantage: https://www.amazon.com/Uncertainty-Advantage-Launching-Career-Change/dp/1459753224👉 Follow Scott’s Substack: https://substack.com/@scottstirrett 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast

On this episode of the builders podcast, John Busby sits down with Jason Weinberger, Co-Founder & CRO of Mother Bear Agency, to talk about what it really takes to scale a brand in 2025. Jason breaks down why an integrated, holistic approach to marketing outperforms one-off tactics. He also shares his journey from copywriter to leading major campaigns, the lessons he’s carried into building Mother Bear, and how AI is transforming the way modern marketing teams operate. The conversation covers everything from performance creative to data-driven PR to the challenges marketers face in an era of platform changes and signal loss. Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀 👉 Explore Mother Bear Agency: https://motherbear.agency/ 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions. 🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast

On this episode of the builders podcast, John Busby sits down with Paul Laudanski, Director of Security Research at Onapsis and a leading cybersecurity expert, to explore the evolving world of digital security, from zero day vulnerabilities and ERP attacks to the growing impact of AI and offensive research. Paul shares insights from his extensive career, discussing how both businesses and individuals can strengthen their defenses, make smart cybersecurity investments, and stay ahead of increasingly sophisticated threats. Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast

On this episode of the builders podcast, John Busby sits down with Dr. Candace Steele Flippin, author, researcher, and corporate leader, to talk about leadership, generational change, and the evolving workplace. Dr. Flippin shares her journey from studying art history to leading in marketing and communications, and how intentionality, networking, and adaptability have shaped her career. The conversation explores the challenges facing women and Gen Z professionals, from pay transparency and flexible work to building empathy across generations. Dr. Flippin also shares practical advice on leadership development, career advancement, and creating workplaces where everyone can thrive.  Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀 Explore Dr. Candace Steele Flippin’s book, Get Your Career in SHAPE, to learn more about empowering career growth: https://candacesteeleflippin.com/shop/ 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast

On this episode of the builders podcast, John Busby sits down with Jeff Seibert, founder and CEO of Digits, to talk about building companies that last. Jeff shares how he helped scale Crashlytics to millions of users before joining Twitter, why he designed Digits as a fully remote company long before it was common, and how founder–market fit shapes lasting success. They also dive into his work producing The Social Dilemma and how those experiences influence his views on technology, accountability, and the future of innovation. Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.  👉 Visit the Digits website: https://digits.com/ 🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast

On this episode of the builders podcast, John Busby sits down with Will Bartholomew, former D1 athlete and founder of D1 Training, to explore the journey from the playing field to building one of the fastest-growing training franchises in the country. Will shares lessons learned from competing alongside legends like Peyton Manning, the setbacks that shaped his path, and how the values of accountability, coaching, and character are at the heart of athletic and personal growth. The conversation highlights how D1 Training grew from its early focus on young athletes to serving adults nationwide, showing that the fundamentals of training and purpose-driven coaching are timeless. Thanks for listening, and if you liked this episode,  be sure to share it with someone that you want to see leveled-up with you. 🚀 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🏈 Visit the D1 Training website: D1 Training | Train Like an Athlete 🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast

When work energizes us, everything else in life improves - our mood, our relationships, and even our impact at home. On this episode of the builders podcast, John Busby meets with Moe Carrick to uncover how “people-first” doesn’t have to mean ignoring business realities, how meetings can shift from draining to energizing, and how purpose shows up even in everyday roles. They also cover HR’s role in shaping culture, the dangers of lip service values, and how leaders can make alignment real. In this episode, you’ll learn: Why the best workplaces help us bring our full selves to workWhat it truly means for work to be “good” for both people and organizationsHow to redesign meetings to be purposeful and engagingWhy connection, not communication, is often the real problemThe difference between “people-first” lip service and genuine practiceWhy purpose matters — even in roles that may not seem world-changingPurchase a copy of Moe’s book: https://amzn.to/45A1gR5 Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders podcast: https://youtube.com/businessdotcomvideo

In this episode of the builders podcast, host John Busby talks with Chad Brooks, Editor in Chief at business.com, about brand-new research uncovering a surprising productivity crisis among small business owners. Chad shares insights from surveying 550 leaders, revealing where time really goes, and why so few hours are spent on the growth that owners say matters most. He also introduces business.com+, a free program aimed at helping small businesses cut through marketing hype, choose the right tools, and reclaim valuable time. In this episode, you’ll learn: Why small business owners spend just 4 hours a week on growth activities, despite saying it’s a top priority The hidden productivity drains stealing hours every week (hint: email is just the beginning)How opportunity cost and burnout are linked to day-to-day “firefighting”Why delegation is so hard — and how to get comfortable letting goWhat business.com+ offers to help leaders make better decisions, fasterThanks for listening, and if you liked this episode,  be sure to share it with someone that you want to see leveled-up with you. Join business.com+:https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders Podcast: /businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch

In this episode of the builders podcast with John Busby, you’ll meet Emily Whittaker — EVP of North America at VistaPrint. Emily shares what she’s learned in 15 years at the company, including how to foster innovation inside a now 25-year-old brand, the mindset behind today’s small business owners, and why she believes we’re all at “Day Zero” when it comes to AI. In this episode, you’ll learn: Why 81% of small business owners say they’re happier working for themselves What small businesses are doing with AI — and where they still want a human touch How VistaPrint stays innovative by “making big feel small” Why “acting like an owner” is more than a motto — it’s a leadership unlock How to scale personalized marketing when time is tight and trust is everything Why your business card isn’t the first step anymore — and what is What it takes to go from imposter syndrome to leading the largest region at a global company Thanks for listening — and if you loved this episode, send it to someone who’s building their own thing and needs a nudge to dream bigger. 🚀 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders podcast: /businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch

In this episode of the builders podcast with John Busby, you’ll meet Toni Clem-  former President & COO of Ovare Group and now an executive coach to top leaders. Toni shares candid insights on leadership, growth, and navigating turning points in your career. In this episode, you’ll learn: How to lead when the path forward isn’t clear — and everyone’s watching Why the best leaders focus on changing themselves before trying to change others What executives did before coaching became mainstream — and what’s changed since Whether it’s better to build multiple specialized brands or scale under one unified name How growing a national agency outside of major markets can become a strategic advantage What really happens when you boldly ask for more — and actually get it How to bridge the gap between being great at your craft and ready to lead the entire company Thanks for listening, and if you liked this episode,  be sure to share it with someone that you want to see leveled-up with you. 🚀 🚀 Join business.com+: https://bit.ly/business #investing #bootstrapping #entrepreneurship #hrtech 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders Podcast: /businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch

His work stands where elite investors and successful entrepreneurs meet. Phil Strazzulla himself is both of these, and in this episode of The Builders Podcast, he joins host John Busby to share hard-earned lessons from 20+ years of investing, pouring sweat equity in startups, and quietly building a category-leading HR software review platform. Phil and John discuss: Phil’s personal investing philosophy rooted in margin of safety Why the “weirder” the deal, the better the opportunity A major investment failure — and what it taught Phil about leadership The unconventional path that led Phil to start Select Software Reviews How Phil is hedging against AI’s impact on search with word-of-mouth and trust Why listening to your users is the only real growth strategy This episode is packed with stories, insights, and practical wisdom for founders, operators, and aspiring investors alike. 🎧 Don’t forget to follow The Builders Podcast and Centerfield for more real-world conversations with people building what’s next. 🚀 Join business.com+: https://bit.ly/business #investing #bootstrapping #entrepreneurship #hrtech 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders Podcast: /businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch

Today’s leaders face constant change, cultural complexity, and the demand to do more with less… yet many fail to adapt because they don’t reinvent themselves. In this episode of the builders podcast, Walmart’s Regional CEO Gui Loureiro and executive leadership coach Carlos Marin join John Busby to share the real frameworks, habits, and coaching insights that help executives navigate complexity, build trust, and deliver results at scale.These are powerhouse leaders. Gui leads Walmart’s operations across Mexico, Canada, Chile, and Central America, managing massive complexity. Carlos works with global executives to develop the mindsets and habits that stick. Together, they break down what it takes to lead intentionally in a world that demands constant change.Gui and Carlos break down: How to intentionally reinvent yourself as a leader Leading Walmart’s diverse regions through complexity and change Building trust and alignment in massive organizations The power of coaching to sustain leadership change Practical frameworks from their new book, Reinventing the Leader Why leadership reinvention is essential in today’s business climate This conversation is essential listening for executives, managers, and anyone looking to lead with purpose in an ever-changing world.🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 📘 Buy Reinventing the Leader: https://www.walmart.com/ip/Gui-Loureiro-Reinventing-the-Leader-How-to-Change-Yourself-to-Change-Your-Company-Hardcover-9781637746806/13650753417  🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page📺 Watch more from the builders Podcast: /businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch

How do you build a global brand that’s purpose-driven—and adapt through massive change? In this episode of the builders podcast, Indeed’s Global VP of Brand Marketing and Creative, Jennifer Warren, joins John Busby to share how she helps lead the world’s #1 job site through technological shifts, changing economic cycles, and a rapidly evolving labor market. Jennifer breaks down:How Indeed is investing in AI for job seekers and employers What makes purpose-driven brands resilient to change Lessons from leading large, global creative teams How to maintain brand trust at scale Her advice for marketers navigating today’s uncertainty This conversation is a roadmap for marketing leaders, brand builders, and executives working in dynamic, competitive industries. It’s candid, strategic, and full of real-world insights. 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 💼 Explore Indeed: 👉 https://www.indeed.com/ 👩‍💼 Connect with Jen Warren on LinkedIn: 👉 Jen Warren | LinkedIn Watch more from the builders Podcast: / businessdotcomvideo