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The Williford Brothers

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Rating
★★★★★
4.8
from
18 reviews
This podcast has
55 episodes
Language
English
Explicit
No
Date created
2022/02/14
Latest episode
2026/08/10
Average duration
23 min.
Release period
77 days

Description

The Williford Brothers own an operate The Wash House Laundromats, the fastest growing chain of corporately owned laundromats in the United States. Luke and Lee founded a software company Interactive Payment Systems that created from scratch in their office the laundry industries most advanced payment system "Freedom by IPS" eliminating the need for coins in laundromats. The Williford Brothers also invest in Real Estate! Hosts Lee and Luke Williford share both entertaining and educational content from their experiences in the laundromat industry as well as in life and leadership!

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Podcast episodes

Check latest episodes from The Williford Brothers podcast


Episode 56: Busy is a Four Letter Word
2026/08/10
Are you busy? Lee and Luke discuss being busy versus being productive. You can watch this episode and more on YouTube.
How to Scale from 0 to 10 Laundromats: The Truth | EP 54
2026/04/30
How do you scale from 0 to 10 laundromats? In this episode of The Williford Brothers Podcast, Luke and Lee Williford share the truth about building a laundromat business from the ground up.Whether you’re trying to buy your first laundromat, grow from one store to two, or build a multi-location laundromat operation, this conversation breaks down the real steps, challenges, and mindset required to scale.Luke and Lee talk through what it takes to go from interest and passion to actually taking action. They cover startup capital, setting up an LLC, finding the right location, building vendor relationships, creating a brand, documenting communication, hiring the right people, and eventually moving from doing everything yourself to leading a team.The Williford Brothers are third-generation owner-operators of The Wash House Laundromats, with decades of real-world experience in the laundromat industry. This episode is full of practical advice for laundromat investors, current owners, and anyone interested in building a business that can grow.In this episode, we cover:• Going from 0 to your first laundromat• Why the first store is usually the hardest• How much capital and preparation matter• Why action beats analysis paralysis• Building relationships with bankers, contractors, distributors, and vendors• The importance of communication and paper trails• How to grow from 1 laundromat to 2• Why branding matters from the beginning• How to build repeatable systems• Why geographic density makes scaling easier• What changes when you grow from 5 to 10 stores• Hiring team members and becoming a better leader• Moving from turning the wrenches to leading peopleIf you’re serious about buying, building, or scaling a laundromat business, this episode will help you think clearly about what it really takes.Subscribe for more conversations on life, leadership, and laundromats.Learn more about The Williford Brothers:www.thewillifordbrothers.com#LaundromatBusiness #LaundromatInvesting #TheWillifordBrothers #LaundryBusiness #SmallBusiness #BusinessGrowth #Entrepreneurship #LaundromatOwner #PassiveIncome #BusinessLeadership
What's Needed to buy 1st Laundromat?
2024/08/26
In this episode of the Williford Brothers podcast, hosts Luke and Lee Williford dive into the essential steps for buying your first laundromat. Whether you're a newcomer or looking to expand your current business, this episode covers crucial topics to ensure you're well-prepared. Learn about the importance of having a passion for serving others, securing sufficient capital, and developing a solid business sense. Luke & Lee also discuss the pros and cons of acquiring an existing laundromat versus building a new one. Tune in for valuable insights that will help you navigate the laundromat business with confidence and clarity.
Episode 52: Coin or Card?
2024/08/12
In this episode of The Williford Brothers, hosts Luke and Lee dive into the debate of "Coin vs. Card" in the laundromat industry. They explore the shift from coin-operated machines to modern payment systems that accept cards, mobile payments, and loyalty cards. The discussion highlights the advantages of transitioning away from coins, including increased convenience, security, and efficiency. Luke and Lee share insights on why laundromat owners should embrace card systems and the benefits of eliminating coin payments. Tune in to discover how this change can improve operations and customer experience in your laundromat.
Episode 51: Reintroducing the Williford Brothers: A Journey Through the Laundromat Legacy
2024/07/29
Join Luke and Lee Williford in this heartfelt episode of their podcast as they delve into their personal and professional journey in the laundromat industry. Born into a family deeply rooted in laundry services, the brothers share their story from their grandfather's unexpected entry into the business to their own decision to focus exclusively on laundromats, deviating from the traditional path of dry cleaning. This episode isn't just a business narrative; it's a reflection on family, community, and the personal passions that have shaped their entrepreneurial spirit. Whether you're a long-time listener or new to their world, this reintroduction offers a fresh perspective on the Williford legacy, their current projects, and how they're making a significant impact in the communities they serve. Join us for a candid look at the evolution of a family business and the values that sustain it.
Episode 50: How was the Excellence in Laundry Conference
2024/07/27
Luke & Lee share some of their experiences at the 2024 Excellence in Laundry Conference.
Episode 49: Are You Going to the Excellence in Laundry Conference 5/20/24?
2024/03/25
The Williford Brothers will be at the Excellence in Laundry Conference. Come to the conference, meet The Williford Brothers.
Are You Going to the Excellence in Laundry Conference 5/20/24?
2024/03/25
The Williford Brothers will be at the Excellence in Laundry Conference. Come to the conference, meet The Williford Brothers.
Episode 48: Double Your Money Promotion
2024/03/11
The Williford Brothers gave their customers $512,586.00 this past year with their Double Your Money promotion. Listen to Luke Williford & Lee Williford share how they give back to their customers.
Double Your Money Promotion
2024/03/11
The Williford Brothers gave their customers over $500,000 this past year with their Double Your Money promotion. Listen to Luke Williford & Lee Williford share how they give back to their customers.
E47: Catching up with The Willford Brothers
2024/02/26
The Williford Brothers have been busy acquiring more laundromats. I this episode they catch us up on what they have been busy with the last few months.
Episode 46: Laundromat Construction?
2023/11/13
What do you know about laundromat construction? In this episode, The Williford Brothers share some nuggets they have gleaned from their experiences over the years.
Episode 45: 50 years in the laundromat industry with Marshall Williford
2023/10/24
Our Dad, Marshall Williford was in the laundromat industry for over 50 years. The impact of his work has positively affected the laundromat industry. Marshall passed away on September 30, 2023. But thank the Lord he sat down with us 2 weeks prior to his passing. As we like to say “you can’t make this stuff up.” Enjoy this episode! We love, miss and honor our Dad!
Episode 44: Wash Dry Fold
2023/09/18
In this episode, The Williford Brothers, Luke & Lee Williford, share their perspective on running a Wash, Dry, Fold laundromat. They will be at the Coin Laundry Association's Wash Dry Fold Conference October 4-6, 2023 in Nashville Tennessee. Come see The Williford Brothers and use The Williford Brothers promo code WF100 to save $100. Visit the Coin Laundry Association for more information. Use this link to register for the conference. Don't forget to use our code WF100.
Episode 43: Catching Up
2023/09/04
The Williford Brothers have been busy this past spring and summer. In this episode they discuss their latest business endeavors.

Podcast reviews

Read The Williford Brothers podcast reviews


4.8 out of 5
18 reviews
★★★★★
J & L Enterprises 2022/03/05
Relevant
These third generation laundromat owners know the business in & out! They offer free advice out of the love for people and laundromat customers aroun...
★★★★★
@lukefwilliford 2022/03/05
Laundromat Owners Share Share Share
This podcast keeps it real and truly shared the actual reality of owning, building and operating laundromats as well as life and leadership!
★★★★★
MarkmyBlaine 2022/02/23
The best laundromat podcast by far
Look no further! I’ve listened to all of the other laundromat focused podcasts available right now and this one is the highest quality, most informati...
check all reviews on apple podcasts

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