Revenue Builders

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Rating
4.9
from
166 reviews
This podcast has
314 episodes
Language
Explicit
No
Date created
2022/02/15
Latest episode
2026/02/05
Average duration
32 min.
Release period
6 days

Description

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.

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Check latest episodes from Revenue Builders podcast


From Zero to Scale: What It Really Takes to Build a Billion-Dollar Revenue Engine with Chris Degnan, Former CRO of Snowflake
2026/02/05
Building a company from the ground up is rarely clean, fast, or glamorous. It requires leaders who are willing to earn their role repeatedly, adapt faster than the business evolves, and stay grounded in customer reality even as pressure to scale intensifies. In this replay of one of our favorite Revenue Builders Podcast conversations, Chris Degnan shares what it actually took to help build Snowflake from pre-product uncertainty into a billion-dollar revenue engine. Drawing on his experience joining the company two years before general availability, Chris breaks down the stages of growth, the discipline required to identify real product-market fit, and the leadership mindset needed to scale teams, go-to-market motion, and accountability without losing velocity or culture. Chris Degnan is the former Chief Revenue Officer of Snowflake, where he helped build the company from zero to more than $1B in consumption revenue. He is known for his expertise in scaling go-to-market organizations through early-stage ambiguity, enterprise expansion, and consumption-based selling models. Connect with Chris: LinkedInFrom Zero to Billions: How Snowflake Scaled its Go-to-Market Organization by Denise Persson & Chris DegnanResources mentioned: Multiple Myeloma Research FoundationIf you’re responsible for scaling a go-to-market organization, drive predictability at scale with Force Management’s Predictable Revenue Framework. Get the free guide: https://hubs.li/Q03-T6NH0 Key takeaways from this episode: 05:10 – Why joining an early-stage company means earning your role every quarter, not relying on past success or title10:25 – How defining a narrow and honest ideal customer profile creates momentum, while chasing outliers quietly destroys focus and capital16:45 – Why velocity and enterprise selling must coexist, and how overcommitting to one creates instability as companies scale20:05 – How coachability and adaptability determine whether leaders grow with the company or get replaced as scale increases21:55 – Why consumption-based selling demands accountability beyond the deal, and how reps must own customer success to earn full value26:30 – Why resisting the urge to replace leaders too early preserves institutional knowledge and strengthens culture during scale Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
Why Elite Sellers Watch Their Own Game Film
2026/02/01
Today’s minisode features Bob Kocis, author of The President’s Club Mindset. In this clip, Bob explains what separates elite salespeople from the rest, and it’s not just about skill. It’s about the discipline of watching yourself. He breaks down how top performers review their own “game film,” recognize what’s actually happening in the deal, and make micro-adjustments that lead to macro results. If you’re a rep trying to sharpen your edge, or a leader building a culture of accountability and growth, this is a mindset shift you’ll want to hear. Bob Kocis is the author of The President’s Club Mindset, released in December 2025. He has held senior revenue leadership roles across global enterprise organizations for more than 20 years and has spent his career studying what drives sustained excellence in sales. Connect with Bob: WebsiteLinkedInBuy The President’s Club Mindset by Bob KocisResources: Join our live discussion with Bob Kocis on February 10, where he’ll break down President’s Club performance and answer your questions.Wondering how to drive consistent President’s Club-level performance across your entire org as a leader? Check out Force Management’s Predictable Revenue Framework. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
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The President’s Club Mindset | Inside the Behaviors, Beliefs, and Discipline of Elite Sales Performers with Bob Kocis
2026/01/29
President’s Club performance is rarely about talent alone. It is built on discipline, preparation, curiosity, and the ability to lead without authority in complex, high-stakes sales environments. In this episode, Bob Kocis joins John McMahon and John Kaplan to unpack what truly separates perennial President’s Club winners from the rest of the field. Drawing on decades of enterprise sales leadership and insights from interviewing top performers across tech, Bob breaks down the habits, mindset shifts, and behaviors that drive consistent elite performance. These include agenda-free listening, proactive selling, building champions, neutralizing enemies, and staying adaptable as markets evolve. Bob Kocis is the author of The President’s Club Mindset, released in December 2025. He has held senior revenue leadership roles across global enterprise organizations for more than 20 years and has spent his career studying what drives sustained excellence in sales. Connect with Bob: WebsiteLinkedInBuy The President’s Club Mindset by Bob KocisResources: Join our live discussion with Bob Kocis on February 10, where he’ll break down President’s Club performance and answer your questions.Wondering how to drive consistent President’s Club-level performance across your entire org as a leader? Check out Force Management’s Predictable Revenue Framework.Key takeaways from this episode: 02:00 – Why attitude and effort are table stakes, but curiosity is what separates elite sellers from average performers over time04:20 – How resilience and persistence create unfair advantages in long sales cycles, and why most reps quit one call too early06:00 – Why top performers attract internal resources naturally by leading without authority and acting as the quarterback of the deal14:25 – How agenda-free listening and deep preparation unlock better questions, stronger discovery, and more credible leadership with customers25:20 – Why elite sellers move at a different pace, understand their own conversion math, and operate with extreme self-awareness29:30 – How great reps turn skeptics into champions by connecting pain, solution, and personal win -- not by pushing for the close41:00 – Why the best sales leaders focus on serving their people first, and how that mindset leads to long-term success and legacy Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
How Great Leaders Turn Resistance Into Rapid Growth
2026/01/25
In this episode, John Kaplan and John McMahon sit down with Jeremy Duggan, President of Multiverse, to talk about a tension every manager feels: how do you genuinely care about your people while still holding them accountable? They dig into a real story of a high-potential rep who wasn’t thrilled about a big quota increase—and what it took to turn resistance into growth. Along the way, they break down how the right intent, honest conversations, and data-backed coaching can elevate performance, and they share the practical frameworks and tools that separate good managers from true leaders. Jeremy Duggan is the President of Multiverse and an advisor to high-growth technology companies navigating scale. He is known for helping leaders transition from managing outcomes to building people-first organizations that deliver extraordinary results. Connect with Jeremy: MultiverseLinkedIn Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
Managing vs. Leading: What Separates Great Leaders from Great Managers with Jeremy Duggan
2026/01/22
Managing people and leading them are often treated as the same skill, but the gap between the two is where many organizations stall. In this replay episode, Jeremy Duggan joins the conversation to explore one of the most critical distinctions in business leadership: the difference between driving results and developing people.  Drawing on real-world experience scaling multiple companies to billion-dollar valuations, Jeremy unpacks why great leaders prioritize belief, execution, and long-term growth over short-term outcomes, and why vision only works when it’s paired with disciplined follow-through.  Whether you’re struggling to balance leadership with management or looking to elevate your team to extraordinary performance, this conversation reveals the principles that separate good managers from truly great leaders. Jeremy Duggan is the President of Multiverse and an advisor to high-growth technology companies navigating scale. He is known for helping leaders transition from managing outcomes to building people-first organizations that deliver extraordinary results. Connect with Jeremy: MultiverseLinkedInResources mentioned: Bill Parcells “This is why you lift all those weights” Super Bowl clipKey takeaways from this episode: 04:00 – Why great leaders focus on making people great, not just making the work great, and how that mindset consistently produces stronger results08:50 – How difficult conversations, when rooted in genuine care and clear intent, become defining moments that unlock coachability and long-term growth13:30 – Why people want to be led only if they believe a leader can take them somewhere they cannot reach on their own21:00 – How vision shows where you’re going, purpose explains why it matters, and belief bridges the gap between ambition and execution34:00 – Why belief isn’t motivation. It’s built through proof, planning, and helping people see what’s possible before they can see it themselves46:00 – Why leadership without process creates empty inspiration, and management without vision limits performance and development59:30 – How true leadership legacy is measured by the people you develop and the leaders who emerge after you leave Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
Stop Selling to the Wrong Customers | The Science of Scaling Your ICP with Mark Roberge
2026/01/18
In this episode, Mark Roberge, author of the upcoming book The Science of Scaling, breaks down why so many companies fail to evolve their Ideal Customer Profile (ICP) despite changing market conditions—and reveals the surprising truth: it's emotional decision-making, not data, holding them back.  Discover the game-changing "green, yellow, red" framework that separates truly ideal customers (those with high lifetime value) from those draining your resources, and learn how to strategically reallocate your team's efforts to maximize retention and expansion.  Plus, explore how getting your ICP right doesn't just boost sales—it aligns your entire organization, from marketing and product development to customer success, creating a powerful go-to-market engine that drives real scaling. Mark Roberge is the founding Chief Revenue Officer of HubSpot, a senior lecturer at Harvard Business School, co-founder of Stage 2 Capital, and the author of The Science of Scaling and The Sales Acceleration Formula. He is widely known for helping companies design go-to-market systems that scale sustainably.  Connect with Mark:  Stage 2 CapitalResources mentioned: The Science of Scaling by Mark RobergeThe Sales Acceleration Formula by Mark RobergeForce Management resources on scaling predictably: The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
Designing Systems That Scale with Mark Roberge, Founding CRO of HubSpot
2026/01/15
Scaling often looks like momentum on the surface: more pipeline, more headcount, more pressure from boards and capital. But underneath? Many leaders feel the strain of decisions moving faster than their systems can support. In this conversation, Mark Roberge sits down to unpack why scaling is not a milestone, but a system that must be intentionally designed and continuously recalibrated. Drawing on his experience as HubSpot’s founding CRO, a Harvard Business School lecturer, and the author of The Science of Scaling, Mark offers a clear, data-driven perspective on how leaders can move beyond reactive growth and build systems that scale with intention. Mark Roberge is the founding Chief Revenue Officer of HubSpot, a senior lecturer at Harvard Business School, co-founder of Stage 2 Capital, and the author of The Science of Scaling and The Sales Acceleration Formula. He is widely known for helping companies design go-to-market systems that scale sustainably.  Connect with Mark:  Stage 2 CapitalResources mentioned: Pre-order Mark's book now. All proceeds will be donated to McLean Hospital, a global leader in mental health research and care.The Science of Scaling by Mark RobergeThe Sales Acceleration Formula by Mark RobergeForce Management resources on scaling predictably: The Predictable Revenue Framework: Guide for LeadersKey takeaways from this episode: 04:45 Why scaling too early, often triggered by capital of board pressure, creates more downstream problems than it solves09:20 Why your ideal customer profile is defined by who your sellers actually close, not what’s written in your pitch deck12:43 Why revenue is a misleading indicator of product-market fit (and what leaders should pay attention to instead)13:58 The critical difference between product-market fit and go-to-market fit, and why skipping the latter derails scale19:36 How using leading indicators of retention removes guesswork from growth decisions40:02 Why top-down revenue targets fail, and how bottoms-up capacity planning creates sustainable scale53:55 Why Mark chose to donate all book proceeds to mental health, and why leadership conversations must make room for humanity Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
Forgiveness as a Leadership Advantage with Doug Holladay, Author of Rethinking Success
2026/01/08
In this episode of the Revenue Builders podcast, returning guest Doug Holladay joins the show to explore why forgiveness is not just a personal virtue, but a critical leadership skill. Drawing from Doug’s book Rethinking Success and decades of leadership experience, the conversation reframes forgiveness as a way to reclaim mental bandwidth, build trust-driven cultures, and prevent resentment from quietly eroding performance. The discussion moves beyond theory into real stories, practical distinctions, and leadership behaviors that directly impact how teams operate and scale. Doug Holladay is an author, educator, and leadership advisor known for helping leaders examine the internal patterns that shape culture, decision-making, and long-term success. He is the author of Rethinking Success and a frequent contributor to conversations on leadership, humility, and organizational health. Resources mentioned: Rethinking Success by Doug HolladayThe Wounded Healer by Henri NouwenWhat Happened to You? by Bruce Perry and Oprah WinfreyKey takeaways from this episode: 01:33 Why holding onto resentment quietly drains a leader’s focus, energy, and decision-making capacity10:45 What most leaders get wrong about culture, and why how you handle conflict matters more than what’s written on the wall12:28 The difference between forgiveness and reconciliation -- and why waiting for an apology keeps leaders stuck23:34 What forgiveness actually looks like in real leadership moments (and why it’s not about fairness or closure)26:44 Why leaders who avoid examining their own role in conflict rarely move forward – even when they’re “right”35:42 Why humility isn’t weakness -- and how strong leaders redirect power instead of using it defensively49:13 How shifting from “What’s wrong with them?” to “What happened to them?” changes the way leaders respond under pressure Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
Here's to 2026!
2025/12/27
Don't miss these resources from Force Management:  Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0Enjoying the podcast? Sign up to receive new episodes straight to your inbox:  https://hubs.li/Q02R10xN0 Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
Scaling and Selling with Brian Halligan
2025/12/21
In this short segment of the Revenue Builders Podcast, HubSpot co-founder Brian Halligan pulls back the curtain on the uncomfortable truth of scaling: there is no magic inflection point—only relentless progress, painful setbacks, and self-inflicted potholes. Brian shares how HubSpot embraced a “Pothole Report” mindset to identify unforced errors before they became existential threats, why most scaling failures are internal, and how long-term thinking—not quick exits—shaped HubSpot into a generational company. It’s a masterclass in founder mindset, operational discipline, and playing the long game in hypergrowth. KEY TAKEAWAYS [00:00:25] There is no magical hire, partnership, or customer that suddenly fixes everything—success is a grind, even in the best moments [00:01:13] The road to scale is filled with setbacks, many of which are self-inflicted rather than caused by competition [00:01:58] The “Pothole Report” helped HubSpot systematically identify mistakes, root causes, and missing metrics before small issues became big failures [00:02:32] Promoting too fast without protecting core functions can quietly break critical systems like customer support [00:03:27] In hypergrowth, people, systems, processes, and products don’t scale naturally—everything eventually breaks [00:04:28] No system, process, or role lasts more than three years without needing to be rebuilt or replaced [00:05:12] Contrary to startup mythology, acquisition opportunities are rare—even for successful, fast-growing companies [00:06:20] Founders often optimize for “local maxima” instead of anchoring their ambition against truly global category leaders [00:07:17] Aligning founder expectations early—especially around time horizon and exit scenarios—enables long-term conviction and focus QUOTES [00:00:25] “Every happy moment’s been a grind.” [00:01:13] “So many setbacks along the way. So many unforced errors.” [00:01:58] “Here’s all the potholes we have—and almost all of them we caused ourselves.” [00:03:27] “In hypergrowth mode, nothing scales. Everything breaks.” [00:04:44] “No person lasts longer than three years. No system, no process, no nothing.” [00:06:42] “We wanted to build a company our grandkids would be proud of.” [00:07:36] “We’d already made some money—so we decided to swing hard.” Listen to the full conversation through the link below. https://revenue-builders.simplecast.com/episodes/innovating-and-iterating-for-growth-with-hubspot-co-founder-brian-halligan Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here:  https://my.ascender.co/Ascender/ Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
Comp Plans for Consumption-based Businesses
2025/12/14
In this short segment of the Revenue Builders Podcast, we revisit the discussion with Jose Fernandez — former Head of Global Sales Development at Google and now CEO of Easy Comp — breaks down how compensation must evolve when companies shift from traditional SaaS licensing to consumption-based models. Drawing from his experience at Google Ads, one of the most successful consumption engines in business history, Jose lays out the structural advantages of consumption models and how GTM, onboarding, forecasting, and comp plans must align to unlock growth. John McMahon and John Kaplan then expand on how consumption changes seller behavior, deal sizing, renewal dynamics, forecast accuracy, and quota mechanics. This is a must-listen for revenue leaders, sellers, and anyone navigating the industry-wide shift toward usage-based pricing. KEY TAKEAWAYS [00:00:46] Companies transitioning to consumption models often copy SaaS licensing structures instead of designing comp that amplifies consumption-driven advantages. [00:01:34] Three core advantages of consumption models: lower barrier to entry, value-aligned spend increases, and product-led expansion. [00:03:07] Aligning GTM roles — new business, onboarding, and account management — enables scale and fairness in comp. [00:03:57] Forecasting in consumption models becomes an analytical discipline, requiring predictive models rather than rep intuition. [00:05:00] High-quality customer fit at acquisition can result in massive upside — one rep earned huge commission from a $15M three-month advertiser. [00:07:02] In consumption, churn can happen in a week — sellers must ensure rapid value realization, not just contract signing. [00:08:00] Sellers often intentionally downsize initial deals to ensure burn-down and protect compensation. [00:08:59] PLG and sales-assisted models blend; comp must account for small initial usage that grows rapidly. [00:09:48] Companies balance advance payments to reps with clawbacks to protect against churn. [00:10:10] Smart sellers can land small, prove value, and convert usage to multi-year, high-value commitments. QUOTES [00:01:10] “Companies take too much inspiration from the old model instead of designing comp that amplifies the advantages of consumption.” [00:01:56] “Customer spend is directly proportional to the value they get — and their understanding of that value.” [00:02:19] “If you have an amazing product, some of that growth is going to be product-led, regardless of the sales team.” [00:03:57] “Forecasting in a consumption model is an analytical exercise — not something you ask an account executive to guess.” [00:07:54] “In consumption, a customer can use it for a week, turn it off like a light switch, and move on.” [00:08:38] “PLG might start with $500 on a credit card and scale into a major enterprise deal.” [00:09:28] “Sometimes comp gives future credit for usage trajectory — but companies will claw it back if churn happens.” [00:10:33] “There’s a lot of gold in this full episode — make sure you check it out.” Listen to the full conversation through the link below. https://revenue-builders.simplecast.com/episodes/driving-sales-behavior-with-effective-compensation-plans-with-jose-fernandez Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here:  https://my.ascender.co/Ascender/ Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
Helping People Thrive in Your Organization
2025/12/07
In this short segment of the Revenue Builders Podcast, we revisit the discussion with Susan Lucia Annunzio, author and CEO of the Center for High Performance. Backed by the world’s first global quantitative study on accelerated growth, Lucia reveals the single biggest differentiator of companies that grow profitably over the long term: how they treat their people. She introduces the concept of Return on Brainpower—the idea that organizations unlock disproportionate performance when they allow their smart people to think, challenge assumptions, and interpret intent rather than simply follow orders. Through research insights and real-world leadership examples, the conversation explores how leaders can shift from transactional management to transformational development, empowering people to deliver results beyond expectations. KEY TAKEAWAYS [00:00:52] The real driver of long-term profitable growth is how companies treat their people. [00:01:13] Even the best strategy fails when employees aren’t empowered to think for themselves. [00:02:35] “Return on Brainpower” is a leadership metric that fuels performance and innovation. [00:03:00] Micromanagement prevents people from using their full cognitive capacity. [00:04:40] The #1 global growth differentiator: treating smart people like they’re smart. [00:05:33] Commander's Intent enables employees to interpret purpose, not just follow steps. [00:07:30] Leaders must adapt to inner-directed vs. outer-directed personality wiring. [00:08:23] Psychological safety determines whether people speak up or stay silent. QUOTES [00:00:52] “How companies make money that lasts comes down to how human beings at your corporation are treated.” [00:01:13] “A great strategy without allowing people to use their brains will never maximize its potential.” [00:02:35] “The secret to success is return on brainpower.” [00:03:00] “Companies leave money on the table because they don’t allow people to challenge assumptions.” [00:04:40] “My boss tells me what to do, not how to do it.” [00:04:14] “The best leaders develop people so well that they don’t need them anymore.” [00:08:23] “Show your thinking—not ask the boss for theirs.” Listen to the full conversation through the link below. https://revenue-builders.simplecast.com/episodes/leadership-generational-insights-and-the-power-of-people-with-susan-lucia-annunzio Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here:  https://my.ascender.co/Ascender/ Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
Success Doesn't Happen in Isolation
2025/11/30
In this short segment of the Revenue Builders Podcast, we revisit the discussion with Dean Otto, a top-performing enterprise sales rep whose life changed in an instant after being struck by a vehicle while cycling. Given a 2% chance of ever walking again, Dean went on to run a half-marathon just one year later—alongside the man who hit him and the neurosurgeon who operated on him. Through forgiveness, faith, relentless work, and a refusal to isolate, Dean rebuilt not only his body but also a powerful community around him. In this clip, he shares the inside story of meeting the driver, reconciling in the hospital, training against all odds, and ultimately proving what grit and connection can achieve. This excerpt is a masterclass in resilience, leadership, and the compounding power of not going through adversity alone. KEY TAKEAWAYS [00:00:29] The accident that changed everything. Dean’s 2% chance of walking again and the comeback mission it sparked. [00:01:14] Forgiveness before reconciliation. Dean had forgiven the driver before ever meeting him — a testament to emotional and spiritual maturity. [00:02:02] Will, the driver, reaches out. The surprising request from the man who hit Dean and how that meeting turned into a two-hour connection. [00:03:21] Rebuilding relationships through shared struggle. Dean, Will, and their families build deep bonds and ultimately commit to running together. [00:03:53] Viral impact & platform responsibility. How Dean’s story went viral and why he shifted the focus to helping other spinal cord patients. [00:04:52] Returning to work despite severe injury. Balancing recovery with career identity — including Dean closing deals from his hospital bed. [00:06:21] A doctor becomes a runner. Dean’s neurosurgeon trains for his own half marathon to stand beside his patient. [00:07:52] Integrity and sacrifice. Will joins the race despite a heart condition, symbolizing commitment far beyond obligation. [00:09:48] A race about more than racing. Dean breaks two hours by five seconds, proving to himself and others what’s possible after trauma. [00:10:24] Going back for your people. Dean and the team return to finish the race with Will — the metaphor for leadership and connection. [00:11:12] Isolation kills progress. Communities, companies, and sellers fail alone — but win together. QUOTES [00:01:14] “When I read that part of your story, I was like, whoa — forgiveness and reconciliation.” [00:07:52] “The integrity and thoughtfulness of this young man was unbelievable.” [00:11:12] “Sellers don’t make it in isolation. Companies don’t make it in isolation.” Listen to the full conversation through the link below. https://revenue-builders.simplecast.com/episodes/the-power-of-belief-with-dean-otto Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here:  https://my.ascender.co/Ascender/ Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
Thank you Leave Us a Review
2025/11/27
Thank you for being part of the Revenue Builders community! We’re grateful for your support and feedback, which helps us deliver the content you love. If you enjoy the show, don’t forget to subscribe, rate, and review—it truly makes a difference. Here’s to finishing the year strong! Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0 Explore Force Management’s Free SKO Planning Resources: https://hubs.li/Q03K94cs0 Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
more
Rewind: Leading Authentically with Doug Holladay
2025/11/20
In this special Revenue Builders Rewind episode, we revisit our powerful first conversation with Doug Holladay, CEO & founder of PathNorth and author of Rethinking Success: Eight Essential Practices for Finding Meaning in Work and Life. Doug shares his unconventional career journey and explores his philosophy on leadership, purpose, and living a more intentional life. The discussion dives into the importance of authenticity, gratitude, and meaningful relationships, as well as the value of understanding your own story and embracing vulnerability. Doug also highlights why many people need to rethink how they define both personal and professional success. He offers practical exercises for uncovering purpose and explains how simple rituals can help ground your life in reflection and gratitude. Stay tuned for more episodes with Doug as we continue our series with him in 2026. ADDITIONAL RESOURCES Connect with J. Douglas Holladay: https://www.linkedin.com/in/dougholladay/ Listen to the earlier episodes with Doug - each one delves into a different aspect of successful business leadership:  The Power of Gratitude: https://www.forcemanagement.com/the-power-of-gratitude-an-in-depth-discussion-with-douglas-holladay Knowing Your Story: https://revenue-builders.simplecast.com/episodes/know-your-story-to-achieve-true-success-with-doug-holladay Rethinking Success and Finding Purpose: https://www.forcemanagement.com/rethinking-success-and-finding-purpose-with-doug-holladay Learn more about Doug’s CEO programs: https://www.pathnorth.com/ Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0 Explore Force Management’s Free SKO Planning Resources: https://hubs.li/Q03K94cs0 Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 HERE ARE SOME KEY SECTIONS TO CHECK OUT [00:03:38] Finding Purpose and Passion [00:04:27] Understanding Life Patterns [00:07:17] The Impact of Family Stories [00:18:48] Authentic Leadership and Vulnerability [00:34:10] The Importance of Knowing People's Stories [00:37:30] Understanding Personal Stories [00:38:34] Pandemic-Induced Self-Reflection [00:39:31] Pain as a Catalyst for Change [00:41:14] Traits of Great Leaders [00:46:08] Founding PathNorth [00:56:55] The Power of Gratitude [01:03:24] Rapid Fire Questions HIGHLIGHT QUOTES [00:04:22] “Put your life in five-year blocks... What did you love doing and what did others say you were good at?” [00:06:59] “Most of us get eclipsed by the money chase.” [00:07:59] “If you don’t create space to think and feel, you’ll be one of those whose light goes out.” [00:10:50] “We’re all born in someone else’s story.” [00:13:21] “The story you have seen will be your family unless you break those patterns.” [00:16:13] “Our point of identity is not our strength, it’s our brokenness.” [00:18:37] “Meaning is what you want to go for. You can be in the most godawful situations and still find meaning.” [00:22:17] “Everybody has a story. The most successful people are the ones who let people tell their stories.” [00:27:09] “When the price of making more begins to do bad things to my soul, it’s time to leave.” [00:28:40] “Gratitude is the only emotion that cannot share space with any other emotion.” Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.    This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.   Connect with Us:  LinkedInYouTubeForce Management
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Podcast reviews

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4.9 out of 5
166 reviews
Dean Otto Speaking 2025/11/20
The Power of Belief
Spending an hour with an icon in the history of sales training was the most fun and meaningful podcast i’ve ever been on! John Kaplan is not just an i...
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Tampa Author 2025/10/14
Legends Making Legendary Podcast
This show is a masterclass in sales and leadership. These two guys were legends and can be traced back to the formation of MEDDIC as a sales methodolo...
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SubuSells 2025/08/19
One of the best Sales Podcasts.
Easily one of my favorite Podcasts on Sales and coming from the master himself, John McMahon. One thing I look forward to is to push the envelope a bi...
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Mloyaclarke 2024/05/30
Highly Informative
The questions asked by both gentlemen are insightful and interesting. I’m always learning something new. Totally worth spending the time to listen.
GHughes18 2024/03/26
Must Listen
Must listen for any aspiring sales pros and sales leaders! Keep up the great work and thank you for these conversations and insights!
MHKiv 2024/03/13
World class
Mac and Kap are legends. This is a must follow for any b2b business person interested in making money and delivering value to their clients. The con...
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Monkey 4948:8-8/7 2024/03/12
Pure Gold
The work these two did is legendary. Being able to virtually pick their brains is priceless. Glad I found it.
Habit Hackers 2024/02/24
Highly Recommend
In order to get to where you want to go, follow those who have done what you want to do. There are no two better people to learn from than John and ...
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Bbbbbyyyy25 2024/02/14
Thank you
John and John are an amazing team who break down the art and science of selling. There is a lot of talent and success shared that is invaluable. The p...
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ghost of podcast past 2024/02/12
Best software sales podcast
Highest-quality sales podcast with elite guests, engaging discussions and actionable insights. This is a must for every sales leader.
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