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Which apps and online platforms are actually worth using in your beauty business? In this episode, I share my real experiences with the tech tools I’ve used over the years. From booking systems to content creation, schedulers, and online course platforms, I break it all down so you don’t have to learn the hard way like I did. I also talk about the bigger picture behind all of it - choosing tools that support you instead of stressing you out or costing you too much money. You don’t need every trending platform or fancy system. I promise.  Whether you’re running a solo beauty business, building digital offers, or just trying to get more organized, this episode is here to help you streamline and feel more confident about the tech you use. In this episode, you’ll learn: Which content creation platforms are easiest to use?Popular and easy to use booking system optionsWhich post schedulers save the most time?What online course platforms are worth the cost?Project management tools that can keep you organizedWhat photo storage systems make content easier to reuse?Which podcast and recording platforms are most reliable?Email marketing platforms that support business growthWhat tech tools help reduce overwhelm instead of adding to it?Don’t forget to check out the links to a few of my favorite apps below! LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN. Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026! Tickets are on sale now for only $199. Payment plans are available.  Get your ticket HERE! Where We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammResources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comMetricool: For easily scheduling your social media posts: https://f.mtr.cool/WRLGLAStan Store: Online course, digital products, and ebooks hosting: https://join.stan.store/xoericaschrammHoneybook: CRM platform with contracts, invoices, lead capturing, and more - Try it for 30% off: https://share.honeybook.com/erica8954726Buzzsprout: For podcast hosting - Get $20 credit: https://www.buzzsprout.com/?referrer_id=2345767LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

Are you letting perfection slow down the growth you say you want this year? In this episode, I break down exactly what will move your business forward faster than anything else. I share real examples from my own journey, the messy starts, the cringey moments, and why waiting until everything feels “ready” is usually the thing keeping you stuck. If you’ve been overthinking, second-guessing yourself or feel frozen by the fear of doing it wrong, hit play right now.  In this episode, you’ll hear: Why consistency beats perfection every single timeHow does perfectionism quietly keep you stuck and how can you break free?What showing up imperfectly actually looks like in real lifeThis is your permission slip to show up even if everything isn’t perfect. You’ve got this! I’m rooting for you.  Join me at the International Lash Expo in Glendale, Arizona where I’ll be a keynote speaker! I’d love to meet you. Check out all the details on ILE happening March 1st and get your ticket HERE. LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN. Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026! Tickets are on sale now for only $199. Payment plans are available.  Get your ticket HERE! Resources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

New year, new ENERGY! We are not dragging burnout into 2026. In this episode, I talk honestly about burnout after the holiday rush. Not the cute kind. The kind that makes you question everything. I share what burnout has looked like for me across offering beauty services, podcasting, and my social media management business, and why a simple break isn’t the fix we want it to be. I get into boundaries, structure, and the behind-the-scenes habits that actually make a business feel sustainable. If you want to reset your mindset and protect your energy going into the new year, this episode will hit home. In this episode, you’ll hear: Why breaks don’t always cure burnoutHow do loose boundaries create resentment?What does a sustainable schedule really look like?When pushing harder backfiresHow to reset your mindset without burning it all downLet’s make those adjustments and channel new energy to have a successful 2026! Join me at the International Lash Expo in Glendale, Arizona where I’ll be a keynote speaker! I’d love to meet you. Check out all the details on ILE happening March 1st and get your ticket HERE. LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN. Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026! Tickets are on sale now for only $199. Payment plans are available.  Get your ticket HERE! Resources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

Does building a beauty business in a small town come with a whole different set of rules? In this episode, I sit down with Broox, a longtime esthetician and the founder of the Montana Aesthetics Conference, to talk about what it really looks like to grow, stay inspired, and not burn yourself out in a rural market. We get into the behind-the-scenes of her 10-year journey, the mindset shifts that changed everything, and why community might be the most underrated business strategy we have. Broox shares what sparked her to create Montana’s first aesthetics conference, how continued education can reignite your passion, and why you don’t need to do everything or be everything to everyone to succeed. If you’ve ever felt isolated or stuck, this episode is for you! In this episode, you’ll hear: Why rural estheticians actually have more opportunity than they thinkHow Broox built a loyal clientele without fancy marketing or trendsIs competition in the beauty industry actually bad? How social media really functions as modern-day word of mouthThe mindset shift that makes burnout harder to ignore (in a good way)What can you change when your business starts draining you instead of lighting you up?Why community and continued education can be career-savingHit play if you’re craving real talk along with practical insight. Check out the Montana Esthetics Conference details below! More about Broox: Broox Chandler has been a practicing esthetician in Billings Montana for over nine years. The lack of educational and networking opportunities for our industry in the area was a real problem in her eyes. Finding community and continuing education not only makes us better at our craft but re-lights that spark and passion for our careers. Three years ago Broox started Montana's first annual trade show for the beauty industry - Montana Esthetics Conference. Montana Esthetics Conference: Instagram Website *Promo: month of January licensed professional & student tickets are $25 off. Connect with Broox: Instagram Website LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN. Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026! Tickets are on sale now for only $199. Payment plans are available.  Get your ticket HERE! Resources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

What does it really take to go all in on your business this year, especially when life is already a lot? In this first episode of the year, I get real about what it truly takes to commit to your business when motivation fades and life keeps lifing. Spoiler alert: this is exactly what we’ll be diving into at the Lash Biz Babes Experience, because dreaming big is the easy part. Building the discipline, mindset, and structure to support those dreams is where the real work begins. I share real moments from my own journey as a solo beauty business owner, including the doubts, the drive-thru spirals, and the decisions that changed everything. If you want a year that feels more intentional and way less exhausting, this one’s for you. In this episode, you’ll hear: What does “going all in” actually looks like behind the scenes?Why taking care of your clients is a non-negotiable growth strategyThe skill that will carry you when motivation checks outChoose your hard - this changes everything!How mindset and strategy have to work togetherThe self-awareness most business owners avoid (but desperately need)This episode is like a preview to the deeper work we will do at the Lash Biz Babes Experience in May. Check out all the details below! LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️  We are back for year 4! 2026 is the year of going ALL IN. Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026! Get your ticket here: https://stan.store/xoericaschramm/p/lash-biz-babes-experience-2026 Resources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

Did this year leave you feeling proud…or kinda questioning everything? In this final episode of the year, I sit down for an honest 2025 wrap-up with reflection and gratitude. I share how to review your year without beating yourself up, what’s worth carrying into the new year, and what can stay right where it is.  Grab a pen and notebook, hit play, and let the inspiration flow for 2026! What you’ll hear in this episode: How to reflect on your year without spiralingHow to determine what worked, what didn’t, and why that’s okayA realistic way to think about goals for the new yearWhy do mindset and strategy both matter?How to recognize growth, even if the year felt messyA note of thanks to YOUA big THANK YOU for listening to Lash Biz Babes. I’m so excited to head into 2026 with you and many more episodes to come! LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN. Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026! $99 ticket presale is live❤️‍🔥 First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery! Get your ticket here: https://stan.store/xoericaschramm/p/lash-biz-babes-experience-2026 Resources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

Ever feel like no one’s really talking about what it’s like to be a mom in this industry? In this episode, I dive into motherhood and business in the lash and aesthetics world, because this topic still feels strangely overlooked. I share what it actually looks like to grow a business while raising kids, and why so many moms are quietly carrying way more than anyone sees. I talk honestly about the pressure, the guilt, and the constant juggling that comes with being a mom and a beauty business owner, along with what’s helped me stay grounded through different seasons. From setting boundaries to building a schedule that supports your family, this episode is a reminder that you’re allowed to create a business that fits your life, not the other way around. In this episode, you’ll hear: Why is motherhood still a quiet topic in the lash and aesthetics industry?The pressure moms feel that often goes unspokenHow I’ve built my business to work around my familyHow can you structure your schedule around your kids? How to protect your energy and your business with one simple wordSimple planning habits that make busy seasons feel more manageableIf you’ve ever wondered whether anyone else feels this way, you’re not alone. Hit play, listen in, and let this be your reminder that you’re doing the best you can, and that truly counts. LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️  We are back for year 4! 2026 is the year of going ALL IN. Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026! $99 ticket presale is live❤️‍🔥 First 20 tickets sold will also get access to our content strategy masterclass - Beauty Content Mastery! Get your ticket here: https://stan.store/xoericaschramm/p/lash-biz-babes-experience-2026 Resources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

What if the real reason your social media isn’t bringing in new clients has nothing to do with the algorithm? In this episode, I break down the top four areas beauty pros overlook the most when it comes to getting clients to book straight from their socials. I share simple shifts that can help you convert faster, show up more confidently, and finally get your online presence working for you. What you'll learn in this episode: Why one tiny detail on your website could be costing you bookingsThe hidden mistake in your follower list that stalls your growthThe uncomfortable thing you're avoiding online (that actually speeds up client growth)The surprisingly simple way to stand out from every artist down the streetHit play and get inspired to tighten up your strategy going into 2026. Want to create content that *actually* books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently! For just $28, you’ll learn how to: 💖 Create a real content strategy ☁️ Simplify your content planning so posting feels easier 🦋 Create focused content campaigns based on your business goals for the month Get instant access to the 60-minute masterclass  Resources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

What if the end of the year isn’t a finish line…but the moment you finally see how far you’ve come? Here is the pep talk I wish someone had given me during the seasons when business felt heavy, slow, or straight-up confusing. I’m talking mindset, grit, and the tiny choices that add up to a comeback you can actually feel in your body.  If you’ve been a little hard on yourself lately, consider this your permission to soften and remember what’s still possible. Take a breath, hit play, and let’s walk into the new year with a whole new energy. In this episode, you’ll hear: What questions I ask myself when business feels “off”?How do I anchor back into my why when everything feels overwhelming?The mindset shift helps me move through slow seasons without spiralingWhere do I still have more control than I think? Let this episode be your reminder that you are capable of more than you think. XOXO Want to create content that *actually* books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently! For just $28, you’ll learn how to: 💖 Create a real content strategy ☁️ Simplify your content planning so posting feels easier 🦋 Create focused content campaigns based on your business goals for the month Get instant access to the 60-minute masterclass here. Resources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

Are you feeling the tug to finally go all in on your beauty business…like really go for it?! In this episode, I reveal the 2026 Lash Biz Babes Experience theme and why this year’s event is shifting from a “conference” to a full-blown, curated experience built specifically for solo beauty pros who want to grow with intention not pressure.  I share the truth about waiting for the “perfect time,” the mindset traps that keep so many artists stuck, and the moments that changed everything in my own business. Going all in is about bold decisions, belief, and tiny bravery that compounds into something massive - not just hustling till you burn out.  Hit play then get your ticket to the Lash Biz Babes Experience below! What you’ll hear in this episode: How the new Lash Biz Babes Experience will create deeper transformationWhy solo beauty pros need different support than artists with teams The mindset blocks that keep you playing small (plus how to break out of them)One decision that completely changed the direction of my businessThe Lash Biz Babes Experience is BACK for its 4th year on May 2nd, 2026! And this year’s theme is all about Going ALL IN on your beauty business! This 1-day, online experience is deeper, more interactive, and more transformative than ever before. If you’re a solo lash artist, esthetician, or beauty pro who is wanting to feel confidence, clarity, and momentum in 2026, this is for you! You’ll get access to every speaker, training, giveaway, and the full replay library afterwards. And the best part? It's all online. No added travel costs. You can participate from home! ✨ Presale is officially OPEN now through December 31st! Get your ticket for only $99. Prices will go up in 2026. Let's make this the year we go ALL IN together!💖 Get your TICKETS HERE! Resources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

Wouldn’t it be great to add money to your pocket without having to book new clients? In this re-released listener favorite episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural. I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mindset, and see the opportunities around you. I walk you through making retail feel less salesy and ideas for what to sell along with service add-on’s that complement what you already offer. Plus, I give you tips on how to promote all these extras drawing from my experience as a social media manager for beauty businesses! What you’ll learn in this episode: How can retail sales feel natural instead of pushy?What are the best products to pair with your services for easy sales?How to boost holiday sales with gift basketsWhat profitable service add-ons require little extra time or costHow can you talk about retail and add-ons in a way that feels authentic to you?Expert tips for using your social media to promote these extrasLash artist, esthetician, or hairstylist - this episode is packed with ideas to help you make more money this holiday season!  Want to create content that *actually* books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently! For just $28, you’ll learn how to: 💖 Create a real content strategy ☁️ Simplify your content planning so posting feels easier 🦋 Create focused content campaigns based on your business goals for the month Get instant access to the 60-minute masterclass Resources: Looking to get help with your salon or beauty business' social media pages? Let's set up a time to talk! www.beautycorpro.comWhere We Can Connect: Let's Be Friends on IG! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

Have you been chasing followers and likes thinking that's the secret to booking more clients? In this episode, I call out the biggest lie that social media "gurus" have been feeding us. It's probably why you feel burnt out and frustrated right now. The truth is, most of the advice floating around Instagram and TikTok isn't even meant for beauty professionals like us, and following it is actually holding you back. I break down the four things that actually matter for local service-based businesses, and spoiler alert—engagement rates aren't on the list. If you've been posting and praying without a real strategy, or wondering why you're putting in all this effort with nothing to show for it, this episode is going to be a total game-changer for how you approach social media. In this episode, you'll learn: Why follower counts and engagement rates won't actually grow your beauty business (and what to focus on instead)The 4-step framework to build consistent clientele and raving fansIs your booking process costing you clients?Ready to ditch the fluff and focus on what actually books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently! For just $28, you’ll learn how to: 💖 Create a real content strategy ☁️ Simplify your content planning so posting feels easier 🦋 Create focused content campaigns based on your business goals for the month Get instant access to the 60-minute masterclass Resources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

What if I told you one TikTok video could book out your entire month or even save your business from closing? I break down the exact strategy my social media agency clients are using right now to fill their books, and honestly, the results have been blowing my mind. From an esthetician who moved to a new city and landed 30+ clients from one video, to another who saved her business with 300 bookings, I'm seeing this work over and over again. I know you might be thinking "ugh, not another platform to learn," but hear me out on this one. I share the super simple formula we use with our clients that's getting them thousands of local followers and consistent bookings without needing to go viral or spend hours creating content. Plus, I get real about the mindset stuff that might be holding you back from showing up online, because let's be honest, we've all been there. In this episode, you'll learn: Why TikTok is absolutely crushing it for local beauty businesses right now (and how the algorithm actually works in your favor)The exact opening line formula I use that gets videos in front of YOUR ideal clients in YOUR areaHow to create talking videos that feel natural and authentic even when you're terrified of being on cameraThe shift in perspective about social media you need to hearHit play and let's go! Are you ready to create content that actually books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently! For just $28, you’ll learn how to: 💖 Create a real content strategy ☁️ Simplify your content planning so posting feels easier 🦋 Create focused content campaigns based on your business goals for the month Get instant access to the 60-minute masterclass Resources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

What would our industry look like if every artist—no matter their skin tone, background, or story—felt fully seen and celebrated? In this episode, I sit down with Jazmin Riorden, a lash artist, educator, and founder of the Melanated Lash Network, to talk about what inclusion really looks like in the beauty space. We go deep into what it means to make every client, student, and pro feel seen, valued, and welcomed—and how one small ripple of awareness can create a much bigger wave of change. This one’s honest, eye-opening, and full of perspective we all need to hear. Jazmin shares her journey from the military to aesthetics, how she discovered her voice for advocacy, and why she believes representation is essential. Together, we unpack what beauty professionals can do (and stop doing) to build a more inclusive, connected community. You’ll leave this episode inspired to reflect and take action.  Hit play now and let’s be the ones who do better because we can. In this episode, you’ll hear: What inspired Jazmin to speak up about diversity in the lash industryHow her military background shaped her leadership and resilienceWhat are the biggest visibility gaps for BlPOC beauty pros?What language and habits unintentionally make clients feel excluded?How can lash artists make their spaces more inclusive right now?The mission behind the Melanated Lash Network?How giving (and receiving) grace can move the entire industry forward Follow @beautynartistry and @melanatedlashnetwork to connect with Jazmin and learn more. More about Jazmin: Jazmin has been lashing for 8 years and has owned Beauty N Artistry for the last 5 years. She started in the beauty industry 13 years ago doing makeup and after leaving the military went to esthetics school. She has a passion for helping to diversify the beauty industry to make all people feel seen and loved!  Connect with Jazmin: Jazmin’s Instagram: https://www.instagram.com/beautynartistry/ Melanated Lash Network Instagram: https://www.instagram.com/melanatedlashnetwork/ Where We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up to sales rolling in while you’re still in your PJs. I share the simple steps I use with my own social media clients to create calm, profitable, and well-planned promos. Black Friday doesn’t have to be chaos to work. Whether you’re a lash artist, beauty pro, or product-based brand, this episode will help you make more money and protect your peace. What you’ll learn in this episode: How far in advance to start your Black Friday planning (and what to prep first)What questions to ask yourself before deciding on your promoThe secret to choosing a sale that aligns with your goals (not random discounts)How to map out your “hype,” “awareness,” and “sale” phases so people actually buyTips for automating your posts and emails so you’re not glued to your phone all weekendWhy patience (and cookie metaphors 🍪) will make or break your sale success Tune in to get your Black Friday strategy locked, loaded, and stress-free. This year, we’re doing it smarter, not harder. Resources: Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect: Let's be friends on Instagram! www.instagram.com/xoericaschrammLASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!