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Called to Both - Balancing Motherhood and Business for Photographers

Advertise on podcast: Called to Both - Balancing Motherhood and Business for Photographers

Rating
★★★★★
4.9
from
116 reviews
This podcast has
243 episodes
Language
English
Date created
2022/03/02
Latest episode
2026/10/19
Average duration
17 min.
Release period
7 days

Description

Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week! On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart. You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you. Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.

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Check latest episodes from Called to Both - Balancing Motherhood and Business for Photographers podcast


The Biggest Mistakes Creatives Make with Affiliate Marketing (And How to Fix It)
2026/10/19
Is your affiliate marketing bringing in less income than you’d hope? In today’s episode, we're diving into some of the common pitfalls or mistakes creatives make with affiliate marketing. I’ll also share some simple fixes so you can get your affiliate marketing business back on track. In This Episode You'll: Learn the five most common mistakes that I see with affiliate marketingLearn simple fixes to getting back on track with your affiliate marketing  Find it quickly: 1:56 - You’re not aware of the possibilities 3:37 - Posting your affiliate link only one time 4:54 - Thinking that you have to be an influencer  6:48 - Picking the wrong programs  9:24 - Lack of organization around affiliate opportunities Links:  Affiliate Course Waitlist: joymichelle.co/affiliate-course The Affiliate Marketing Jumpstart Guide: joymichellephotography.com/affiliate-marketing Ep 133: Affiliate Marketing for Photographers: Where to Start and What to Promote More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
187: Pivot or Push Through? 5 Steps to Decide
2026/10/12
What if the thing you've been calling a business pivot is actually a realignment? It might be time for your business to pivot. It feels like everyone is pivoting right now: new offers, new audiences, or even an entirely new business.  If you've been watching other entrepreneurs make big changes, you might be wondering if it's your turn, too. After 13 years of entrepreneurship and several pivots of my own, I've learned that feeling restless in your business doesn't always mean you need to start something new. Sometimes, you just need to change the way your business fits into your life. In this episode, I'm walking you through my five-question framework to help you determine whether it's time for a true business pivot, a smaller realignment, or simply more support in your current season. In This Episode You’ll:  Decide whether your business needs re-alignment or a pivot Identify where your business needs an adjustmentLearn the 5 steps that I use to help myself and my clients when something needs to change  Find it quickly: Who (6:08) What (8:18) When (12:25) Where (15:00) Why (16:47) Mentioned in this Episode: 1:1 Accelerator Coaching: joymichelle.co/coaching Affiliate Boss: joymichelle.co/affiliate-boss More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
What to Do When You’ve Outgrown Your Business
2026/10/05
It's not that you hate your business—you might have just outgrown it. This week, I’m sharing a deeply honest conversation inspired by a Voxer message from one of my clients who realized that she no longer wants her current business to be her reality five years from now. If you’ve ever felt disconnected from your own work or unsure how to pivot, this episode is for you. I walk you through the first three steps to take when you realize it’s time to make a shift—without throwing everything away or burning out. Whether you're staring down a total reinvention or a subtle shift, this episode will help you ground your pivot with clarity and direction. In this episode: How to determine if your pivot is a tweak or a total overhaulWhy understanding your income dependency is essential before making movesThe role of support and accountability when everything feels uncertain Find It Quickly 02:11 - Welcome to Pivoting School 101 04:28 - Step 1: Establishing the Nature of Your Pivot 05:50 - Step 2: Assessing Income Dependency 08:12 - Step 3: Seeking Support and Accountability 10:00 - Client Success Story: From Weddings to Dog Photography Mentioned in this Episode Accelerator Coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
Why Successful Photographers Should Diversify Their Income Before They Need To
2026/09/28
What if your booked-out calendar and successful photography business weren’t the final destination, but the launchpad to something even better? The truth is, wanting to diversify your income isn’t a sign that you're falling out of love with your photography business. It’s the next evolution of it. If you're a photographer who has reached mastery in your craft and built a stable, respected brand, then adding new revenue streams isn’t a pivot—it’s a power move. Let’s talk about what happens after you "make it." Your calendar is full. Your pricing is solid. Your work is consistent. Clients are raving, and from the outside, everything looks perfect. And yet, there’s this quiet nudge that maybe you’re meant for something more. In this Episode: Why diversification is a power move, not a pivotThe difference between reactive and strategic income expansionHow to expand beyond client work without losing your identity or burning everything down Find It Quickly: 00:00 - Why diversifying your income can feel uncomfortable (and totally normal) 02:16 - Wanting more money ≠ falling out of love with photography 07:11 - How one income stream can quietly drain your creativity 13:31 - Protecting your energy, boundaries, and joy 20:11 - Aligned ways photographers can diversify without burning out 26:46 - Seeing diversification as growth, not quitting More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
186: Business is SLOW, you’re spiraling, now what?
2026/09/21
I know the feeling: bookings are slow, inquiries aren’t converting, and business just feels down. You start to wonder, now what? Should you create a new offer or even make a major pivot? It’s easy to start spiraling. In today’s episode, I’m hoping to meet you mid-spiral and pull you out.  In This Episode You’ll:  Recognize what I call the “seven-year itch” in business Get my pep talk on how to stop spiralingLearn where in your business you might need to pivot Find it quickly: The seven-year itch (2:13) You need someone to sort through it with you (5:39) Be open about the pieces that don’t work anymore (10:01) It might be time to pivot (10:55) Mentioned in this Episode: Episode 185: Ambition Is A Trap Keeping You Stuck: podcasts.apple.com/us/podcast/185-ambition-is-a-trap-keeping-you-stuck More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
Want to Be the Go-To Expert in Your Industry? Start With These 3 Brand Strategies
2026/09/14
What would it look like if you could be seen as the go-to expert in your field? Brand authority and credibility helps you become seen as that go-to expert, but does take a bit of work. The payoff includes more and better clients, higher rates, and peace of mind in your marketing efforts. In today's episode, I'm sharing how you can position yourself as a brand of authority and credibility. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >> In This Episode You'll: Explore building a visibility plan.Understand brand authority.Take three steps to building brand authority.Find it quickly: 2:17 - Two Key Factors of an In-Demand Brand 4:08 - Three Ways to Build Your Brand Authority Online 4:38 - #1: Decide what you want your brand to be remembered and known for. 5:55 - #2: Build brand authority through your brand visuals. 7:30 - #3: Build social proof for your brand authority. More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
185: Ambition Is A Trap Keeping You Stuck
2026/09/07
Can you achieve your dream business off of ambition alone? In today’s episode, I’m sharing how I often see creative women caught in the trap of ambition. Plus, my own experience with getting stuck in my business and the key to getting unstuck.  In This Episode You’ll:  Learn about the ambition trapRecognize the two camps that I see ambitious women get stuck inHear about my own experience getting stuck in my business  Find it quickly: Ambitious women can start to reach a ceiling (2:32) You’re spread way too thin (4:45) You’re stuck doing what used to work (6:10) You’re wondering why you haven’t made it yet (7:10) What makes the biggest difference when you’ve hit this point (8:11) Mentioned in this Episode: 1:1 Accelerator Coaching: joymichelle.co/coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
Finding the Real Problems Behind Your Slow Bookings [3 Business Coaching Case Studies]
2026/08/31
I’m pulling back the curtain on real coaching conversations—and what I found might surprise you. This week, I did something I’ve never done before: I’m walking you through three real client case studies from inside my coaching sessions. These are experienced photographers—talented, established, and doing so many things right—but still hitting frustrating plateaus. What’s fascinating? The problems they thought they had weren’t the real problems at all. In this episode, I break down how we identified the true blind spots in their businesses and the strategic shifts that led to immediate breakthroughs. This episode originally aired as episode 174. In this episode: Why more traffic won’t fix a conversion problem (and what will)How generosity can actually accelerate your authority—not dilute itThe key to raising your prices without just saying “luxury”Find It Quickly: 02:48 - Case Study #1: A wedding photographer stuck in a booking plateau 08:50 - Case Study #2: “Is my freebie too good to give away for free?” 13:04 - Case Study #3: Raising prices without just saying “luxury” Mentioned in this Episode joymichelle.co/coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
5 Questions I Would Ask You If I Were Your Business Coach
2026/08/24
What if the clarity you’ve been looking for in your business was just a few powerful questions away? Today I’m bringing you to a coffee shop with big mugs filled to the brim and walking you through the questions that help reveal what’s holding you back and what’s possible next. Join me for 10 minutes to sit, breathe, and reflect as I walk you through each of these questions. In this Episode: Why asking questions is one of the most powerful clarity tools in businessFive reflection prompts to realign with your goals and eliminate overwhelmHow to shift from emotional decision-making to data-driven confidence Find It Quickly:  0:00 - The power in a good question. 4:40 - What feels the most heavy in your business right now? 5:14 - Kick the bottlenecks to the curb. 5:53 - Where are you making things harder than they need to be? 9:53 - What can future you thank you for? 11:18 - Trusting yourself completely can change your business Mentioned in this Episode: www.joymichelle.co/call joymichelle.co/streamlined-schedule-20-hour-work-week joymichelle.co/reboot-better-decisions-in-business More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
5 Signs You Have a Growth Mindset
2026/08/17
There is so much value in finding success in our lives and business, but what is the driving factor and number 1 predictor in your success? Having a growth mindset. In today's episode, we're walking through 5 signs of a growth mindset and how you can adjust your approach to a growth mindset if you're struggling through any of these signs. This episode originally aired as episode 31 on September 26, 2022. In This Episode You'll: Understand the importance of a growth mindset.Learn the value of planning ahead.Review 5 signs of a growth mindset.Find it quickly: 0:46 - What is a Growth Mindset? 1:52 - Make space to slow down and evaluate. 5:12 - You ask for help and are open to feedback. 7:52 - You identify your shortcomings to grow from those things and not to shame yourself. 9:07 - Make time for yourself and your business. 10:16 - You see failure as a crucial part of growth. Links + Resources mentioned in this episode: Watch Joy's Vlog on Planning Download The Strategic Business Planning Guide Read More than a MomMore ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
184: How to Start Journaling for Business Growth (The Complete Guide For the High Achieving Creative)
2026/08/10
Don’t have time for journaling? Trust me, I’ve been there. But, as entrepreneurs, we're constantly searching for the next tactic, marketing strategy, AI tool, or productivity hack that will move our businesses forward. But sometimes the biggest shift doesn't come from consuming more information. It comes from creating space to hear our own thoughts. For years, I thought journaling simply wasn't for me. I wasn't naturally drawn to writing pages about my feelings, and honestly, I thought I was too busy. But once I discovered a different approach to journaling—one focused on processing rather than documenting—it completely changed the way I lead my business, coach my clients, and make decisions. In today’s episode, I’m sharing how I finally became dedicated to journaling and why I’m such a huge proponent of it for each of my coaching clients. Plus, how you can use it as a tool for business growth. In This Episode You’ll:  Get my approach for getting started with journalingLearn of the unexpected results that can come from regular journalingHear 3 prompts for personal and business growth Find it quickly: Why I needed to record this episode (2:02) My approach to journaling (4:00) Find a journal and pen that you love (9:03) Capture some ideas for later (10:07) Follow prompts for business growth (11:38) Mentioned in this Episode: The Artist's Way by Julia Cameron Your Dream Life Starts Here by Kristina Karlsson Your Dream Life Starts Here Workbook Notion: joymichelle.co/notion Pens Pen Subscription Fringe Journals: fringestudio.com Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
You Can Build a New Revenue Stream in Less Than 90 Days
2026/08/03
What if building a new revenue stream in your photography business didn’t take two years, but instead took 90 days or less? In this episode, I’m answering a question a client asked me this week: How long does it really take to start seeing consistent revenue from a new income stream? If you’ve been craving more freedom, more flexibility, and more stability in your business, but you’re worried about how long it will take or how much it will demand from you—this conversation is for you. Listen in as I share why I don’t believe it should take years to see results, how mindset and decision-making dramatically impact your timeline, and the two foundational moves that will speed up your success. Find It Quickly: 00:00 - Diversifying your revenue streams doesn’t have to be hard.  2:12 - It doesn’t take long to see results. 3:57 - The effort is worth the outcome. 5:56 - The timeline is up to you. 6:48 - Build trust with your audience. 8:11 - Build your authority. 10:17 - Your business is like a car. Mentioned in this Episode: Brand authority blueprint: https://learn.joymichellephotography.com/Brand-authority Brand Authority Series: Episode 36: How to Become Seen as the Go-To Expert At What You Do: joymichelle.co/go-to-expert Episode 37: Your Brand Messaging: joymichelle.co/your-brand-messaging Episode 38: What Your Visual Brand is Telling Your Audience: joymichelle.co/your-visual-brand Episode 39: How to Create Social Proof in Your Business: joymichelle.co/how-to-create-social-proof More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
How to Keep Growing When Self-Doubt & Criticism Creep In
2026/07/27
When others doubt you, it makes it hard to want to keep going, but I believe entrepreneurs are resilient. In today's episode, we're discussing overcoming critics, haters, negativity, self doubt and what it looks like to have resiliency in your entrepreneurship journey. If you've ever felt like you are an outsider in your own industry or have face criticism and gossip that wasn't kind, you are in good company and this episode is for you. In This Episode You'll: Hear my own struggles with doubts and critics.Learn how to overcome those negative thoughts and opinions.Determine who is worth paying attention to.Find it quickly: 00:20 - Overcoming Doubt & Critics 00:53 - Navigating Negativity and Self-Doubt 03:35 - The Entrepreneurial Journey: Doubts, Pivots, and Resilience 06:36 - The Importance of Mental Fortitude in Business 07:47-  Navigating Criticism and Embracing Your Path 10:13 - The Power of Being Misunderstood and Staying True to Your Calling More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
183: What Would Future-You Do Today?
2026/07/20
Have you ever felt like your business is working, but deep down you know it's time to shake things up? This week, I'm sharing a simple experience that completely shifted the way I think about growth in business. After returning from vacation, I realized I didn't need to work harder—I needed to work differently. That realization led me to step outside my normal routine, work from a beautiful coffee lounge instead of my home office, and discover just how much our environment influences our creativity, confidence, and decision-making. If you've been craving your next level but keep repeating the same routines, this episode is your reminder that sometimes the biggest breakthroughs begin with the smallest intentional changes. In This Episode You’ll:  Why doing what's already working may not be enough if you want exponential growth.How changing your physical environment can unlock creativity, fresh ideas, and renewed motivation. Practical ways to intentionally break routines that are keeping you comfortable instead of helping you grow. Find it quickly: The chat that pushed me to get out of the house (0:53) The split-second decision to go in (5:34) Making the change now in how I’m showing up (7:33) What can you do to intentionally break the pattern today? (9:12) More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!
182: How to Get Booked More Even When You Don’t Have Much Time [Summer Marketing Made Easy]
2026/07/13
Does it feel like summer is pulling you away from your business? You don't have to choose between making memories and making money. In this episode, I'm sharing the simple marketing routine I rely on when life gets busy, schedules change, and I have less time to devote to my business. As a business owner and homeschooling mom, I know what it's like to juggle family vacations, changing routines, and the desire to keep bookings coming in without working around the clock. Instead of trying to do everything, I'm walking you through the three marketing activities that consistently generate leads, conversations, and sales (even during slower seasons). If you only have 30 minutes a day or a couple of focused hours each week, this framework will help you prioritize the work that actually moves your business forward. In this episode, you'll learn: Why visibility should always be your first marketing priority and what to focus on when creating new content feels overwhelming. How intentional follow-up conversations can dramatically improve your inquiry-to-booking conversion rate. Why discovery calls continue to be one of the most effective ways for service providers to increase bookings and uncover what's really preventing potential clients from saying yes.  Find it quickly: 03:03 - Summer Marketing 04:36 - Visibility First 06:21 - Build a Visibility Plan 09:45 - Conversations and Follow Up 12:41 - Track Leads Simply 13:41 - Sales Calls That Convert Mentioned in this Episode: Episode 154: Homeschooling While Building a Business: My Real‑Life Schedule & Curriculum Choices - joymichelle.co/homeschooling-while-building-a-business Episode 131: 7 Content Ideas to Boost Your Visibility & Brand Authority - joymichelle.co/7-content-ideas-visibility Episode 34: Creating a Visibility Plan For Your Business Marketing - joymichelle.co/visibility-plan Episode 167: The Invisible Sales Leak: Why Your Clients Stop Paying Attention After They Inquire - joymichelle.co/why-your-clients-stop-paying-attention-after-they-inquire Rise Collective: learn.joymichellephotography.com/Rise-collective-Waitlist Coaching: joymichelle.co/coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Podcast reviews

Read Called to Both - Balancing Motherhood and Business for Photographers podcast reviews


4.9 out of 5
116 reviews
★★★★★
Momostache 2025/10/14
I love Joy!
Joy is beautiful inside and out! She is so authentic on her podcasts and truly has a desire to help others grow in both their personal and professiona...
★★★★★
Duchegeudud 2025/10/02
PERFECT for moms in business
Finding Joy’s podcast completely helped me turn things around when it came to my approach to both motherhood and business. Everything about her advice...
★★★★★
RebNov 2025/09/24
For all professional mamas!
Becoming a mom while owning a business is hard, and so much of the world will tell you it’s just not possible to do both! I love listening to other ma...
★★★★★
julietteDC 2025/09/16
Awesome and fresh tips
Joy’s podcast is one I listen to all the time as it’s full of practical tips about running a photography business. I love her take o min everything bu...
★★★★★
@alainayardphoto 2025/08/21
So much value!
This Podcast (and really all of Joys content) has played a pivotal role in my photography business. I cannot believe she gives away so much treasure f...
★★★★★
SelfStartHER 2024/12/12
A must listen for all dream chasing mamas!
This is a must listen for all mamas who desire a thriving business. Not only are there stories from Joy Michelle and women who have done it, but also ...
★★★★★
A Fellow Doula 2024/10/15
THE most helpful podcast EVER!!!
I’ve listened to a lot of podcasts over the years, many about how to run a creative business. None of them have come even close to being as helpful as...
★★★★★
paigeamberbacani 2024/08/30
Joy Shares All!!
Joy, I am so grateful for your open hearted sharing!! You are full of knowledge and understanding and freely offer it to others!! As a young mama with...
★★★★★
BeautyGeek4 2024/06/17
Advice every photographer needs!
Joy covers everything today’s working photographer needs and more! So many of us struggle with the business side of things and I also needed help with...
★★★★★
Gabko512 2024/06/12
Awesome podcast!
Joy speaks my language. Love hearing her tips on building a successful business.
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