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What if your booked-out calendar and successful photography business weren’t the final destination, but the launchpad to something even better? The truth is, wanting to diversify your income isn’t a sign that you're falling out of love with your photography business. It’s the next evolution of it. If you're a photographer who has reached mastery in your craft and built a stable, respected brand, then adding new revenue streams isn’t a pivot—it’s a power move. Let’s talk about what happens after you "make it." Your calendar is full. Your pricing is solid. Your work is consistent. Clients are raving, and from the outside, everything looks perfect. And yet, there’s this quiet nudge that maybe you’re meant for something more. In this Episode: Why diversification is a power move, not a pivotThe difference between reactive and strategic income expansionHow to expand beyond client work without losing your identity or burning everything down Find It Quickly: 00:00 - Why diversifying your income can feel uncomfortable (and totally normal) 02:16 - Wanting more money ≠ falling out of love with photography 07:11 - How one income stream can quietly drain your creativity 13:31 - Protecting your energy, boundaries, and joy 20:11 - Aligned ways photographers can diversify without burning out 26:46 - Seeing diversification as growth, not quitting More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

I know the feeling: bookings are slow, inquiries aren’t converting, and business just feels down. You start to wonder, now what? Should you create a new offer or even make a major pivot? It’s easy to start spiraling. In today’s episode, I’m hoping to meet you mid-spiral and pull you out.  In This Episode You’ll:  Recognize what I call the “seven-year itch” in business Get my pep talk on how to stop spiralingLearn where in your business you might need to pivot Find it quickly: The seven-year itch (2:13) You need someone to sort through it with you (5:39) Be open about the pieces that don’t work anymore (10:01) It might be time to pivot (10:55) Mentioned in this Episode: Episode 185: Ambition Is A Trap Keeping You Stuck: podcasts.apple.com/us/podcast/185-ambition-is-a-trap-keeping-you-stuck More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

What would it look like if you could be seen as the go-to expert in your field? Brand authority and credibility helps you become seen as that go-to expert, but does take a bit of work. The payoff includes more and better clients, higher rates, and peace of mind in your marketing efforts. In today's episode, I'm sharing how you can position yourself as a brand of authority and credibility. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >> In This Episode You'll: Explore building a visibility plan.Understand brand authority.Take three steps to building brand authority.Find it quickly: 2:17 - Two Key Factors of an In-Demand Brand 4:08 - Three Ways to Build Your Brand Authority Online 4:38 - #1: Decide what you want your brand to be remembered and known for. 5:55 - #2: Build brand authority through your brand visuals. 7:30 - #3: Build social proof for your brand authority. More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Can you achieve your dream business off of ambition alone? In today’s episode, I’m sharing how I often see creative women caught in the trap of ambition. Plus, my own experience with getting stuck in my business and the key to getting unstuck.  In This Episode You’ll:  Learn about the ambition trapRecognize the two camps that I see ambitious women get stuck inHear about my own experience getting stuck in my business  Find it quickly: Ambitious women can start to reach a ceiling (2:32) You’re spread way too thin (4:45) You’re stuck doing what used to work (6:10) You’re wondering why you haven’t made it yet (7:10) What makes the biggest difference when you’ve hit this point (8:11) Mentioned in this Episode: 1:1 Accelerator Coaching: joymichelle.co/coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

I’m pulling back the curtain on real coaching conversations—and what I found might surprise you. This week, I did something I’ve never done before: I’m walking you through three real client case studies from inside my coaching sessions. These are experienced photographers—talented, established, and doing so many things right—but still hitting frustrating plateaus. What’s fascinating? The problems they thought they had weren’t the real problems at all. In this episode, I break down how we identified the true blind spots in their businesses and the strategic shifts that led to immediate breakthroughs. This episode originally aired as episode 174. In this episode: Why more traffic won’t fix a conversion problem (and what will)How generosity can actually accelerate your authority—not dilute itThe key to raising your prices without just saying “luxury”Find It Quickly: 02:48 - Case Study #1: A wedding photographer stuck in a booking plateau 08:50 - Case Study #2: “Is my freebie too good to give away for free?” 13:04 - Case Study #3: Raising prices without just saying “luxury” Mentioned in this Episode joymichelle.co/coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

What if the clarity you’ve been looking for in your business was just a few powerful questions away? Today I’m bringing you to a coffee shop with big mugs filled to the brim and walking you through the questions that help reveal what’s holding you back and what’s possible next. Join me for 10 minutes to sit, breathe, and reflect as I walk you through each of these questions. In this Episode: Why asking questions is one of the most powerful clarity tools in businessFive reflection prompts to realign with your goals and eliminate overwhelmHow to shift from emotional decision-making to data-driven confidence Find It Quickly:  0:00 - The power in a good question. 4:40 - What feels the most heavy in your business right now? 5:14 - Kick the bottlenecks to the curb. 5:53 - Where are you making things harder than they need to be? 9:53 - What can future you thank you for? 11:18 - Trusting yourself completely can change your business Mentioned in this Episode: www.joymichelle.co/call joymichelle.co/streamlined-schedule-20-hour-work-week joymichelle.co/reboot-better-decisions-in-business More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

There is so much value in finding success in our lives and business, but what is the driving factor and number 1 predictor in your success? Having a growth mindset. In today's episode, we're walking through 5 signs of a growth mindset and how you can adjust your approach to a growth mindset if you're struggling through any of these signs. This episode originally aired as episode 31 on September 26, 2022. In This Episode You'll: Understand the importance of a growth mindset.Learn the value of planning ahead.Review 5 signs of a growth mindset.Find it quickly: 0:46 - What is a Growth Mindset? 1:52 - Make space to slow down and evaluate. 5:12 - You ask for help and are open to feedback. 7:52 - You identify your shortcomings to grow from those things and not to shame yourself. 9:07 - Make time for yourself and your business. 10:16 - You see failure as a crucial part of growth. Links + Resources mentioned in this episode: Watch Joy's Vlog on Planning Download The Strategic Business Planning Guide Read More than a MomMore ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Don’t have time for journaling? Trust me, I’ve been there. But, as entrepreneurs, we're constantly searching for the next tactic, marketing strategy, AI tool, or productivity hack that will move our businesses forward. But sometimes the biggest shift doesn't come from consuming more information. It comes from creating space to hear our own thoughts. For years, I thought journaling simply wasn't for me. I wasn't naturally drawn to writing pages about my feelings, and honestly, I thought I was too busy. But once I discovered a different approach to journaling—one focused on processing rather than documenting—it completely changed the way I lead my business, coach my clients, and make decisions. In today’s episode, I’m sharing how I finally became dedicated to journaling and why I’m such a huge proponent of it for each of my coaching clients. Plus, how you can use it as a tool for business growth. In This Episode You’ll:  Get my approach for getting started with journalingLearn of the unexpected results that can come from regular journalingHear 3 prompts for personal and business growth Find it quickly: Why I needed to record this episode (2:02) My approach to journaling (4:00) Find a journal and pen that you love (9:03) Capture some ideas for later (10:07) Follow prompts for business growth (11:38) Mentioned in this Episode: The Artist's Way by Julia Cameron Your Dream Life Starts Here by Kristina Karlsson Your Dream Life Starts Here Workbook Notion: joymichelle.co/notion Pens Pen Subscription Fringe Journals: fringestudio.com Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

What if building a new revenue stream in your photography business didn’t take two years, but instead took 90 days or less? In this episode, I’m answering a question a client asked me this week: How long does it really take to start seeing consistent revenue from a new income stream? If you’ve been craving more freedom, more flexibility, and more stability in your business, but you’re worried about how long it will take or how much it will demand from you—this conversation is for you. Listen in as I share why I don’t believe it should take years to see results, how mindset and decision-making dramatically impact your timeline, and the two foundational moves that will speed up your success. Find It Quickly: 00:00 - Diversifying your revenue streams doesn’t have to be hard.  2:12 - It doesn’t take long to see results. 3:57 - The effort is worth the outcome. 5:56 - The timeline is up to you. 6:48 - Build trust with your audience. 8:11 - Build your authority. 10:17 - Your business is like a car. Mentioned in this Episode: Brand authority blueprint: https://learn.joymichellephotography.com/Brand-authority Brand Authority Series: Episode 36: How to Become Seen as the Go-To Expert At What You Do: joymichelle.co/go-to-expert Episode 37: Your Brand Messaging: joymichelle.co/your-brand-messaging Episode 38: What Your Visual Brand is Telling Your Audience: joymichelle.co/your-visual-brand Episode 39: How to Create Social Proof in Your Business: joymichelle.co/how-to-create-social-proof More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

When others doubt you, it makes it hard to want to keep going, but I believe entrepreneurs are resilient. In today's episode, we're discussing overcoming critics, haters, negativity, self doubt and what it looks like to have resiliency in your entrepreneurship journey. If you've ever felt like you are an outsider in your own industry or have face criticism and gossip that wasn't kind, you are in good company and this episode is for you. In This Episode You'll: Hear my own struggles with doubts and critics.Learn how to overcome those negative thoughts and opinions.Determine who is worth paying attention to.Find it quickly: 00:20 - Overcoming Doubt & Critics 00:53 - Navigating Negativity and Self-Doubt 03:35 - The Entrepreneurial Journey: Doubts, Pivots, and Resilience 06:36 - The Importance of Mental Fortitude in Business 07:47-  Navigating Criticism and Embracing Your Path 10:13 - The Power of Being Misunderstood and Staying True to Your Calling More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Have you ever felt like your business is working, but deep down you know it's time to shake things up? This week, I'm sharing a simple experience that completely shifted the way I think about growth in business. After returning from vacation, I realized I didn't need to work harder—I needed to work differently. That realization led me to step outside my normal routine, work from a beautiful coffee lounge instead of my home office, and discover just how much our environment influences our creativity, confidence, and decision-making. If you've been craving your next level but keep repeating the same routines, this episode is your reminder that sometimes the biggest breakthroughs begin with the smallest intentional changes. In This Episode You’ll:  Why doing what's already working may not be enough if you want exponential growth.How changing your physical environment can unlock creativity, fresh ideas, and renewed motivation. Practical ways to intentionally break routines that are keeping you comfortable instead of helping you grow. Find it quickly: The chat that pushed me to get out of the house (0:53) The split-second decision to go in (5:34) Making the change now in how I’m showing up (7:33) What can you do to intentionally break the pattern today? (9:12) More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Does it feel like summer is pulling you away from your business? You don't have to choose between making memories and making money. In this episode, I'm sharing the simple marketing routine I rely on when life gets busy, schedules change, and I have less time to devote to my business. As a business owner and homeschooling mom, I know what it's like to juggle family vacations, changing routines, and the desire to keep bookings coming in without working around the clock. Instead of trying to do everything, I'm walking you through the three marketing activities that consistently generate leads, conversations, and sales (even during slower seasons). If you only have 30 minutes a day or a couple of focused hours each week, this framework will help you prioritize the work that actually moves your business forward. In this episode, you'll learn: Why visibility should always be your first marketing priority and what to focus on when creating new content feels overwhelming. How intentional follow-up conversations can dramatically improve your inquiry-to-booking conversion rate. Why discovery calls continue to be one of the most effective ways for service providers to increase bookings and uncover what's really preventing potential clients from saying yes.  Find it quickly: 03:03 - Summer Marketing 04:36 - Visibility First 06:21 - Build a Visibility Plan 09:45 - Conversations and Follow Up 12:41 - Track Leads Simply 13:41 - Sales Calls That Convert Mentioned in this Episode: Episode 154: Homeschooling While Building a Business: My Real‑Life Schedule & Curriculum Choices - joymichelle.co/homeschooling-while-building-a-business Episode 131: 7 Content Ideas to Boost Your Visibility & Brand Authority - joymichelle.co/7-content-ideas-visibility Episode 34: Creating a Visibility Plan For Your Business Marketing - joymichelle.co/visibility-plan Episode 167: The Invisible Sales Leak: Why Your Clients Stop Paying Attention After They Inquire - joymichelle.co/why-your-clients-stop-paying-attention-after-they-inquire Rise Collective: learn.joymichellephotography.com/Rise-collective-Waitlist Coaching: joymichelle.co/coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call! Book now: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

When we begin our businesses, we often get caught in the cycle of trading time for money, especially when it comes to service-based businesses. In this new series, we’re chatting all about growing your business beyond services so that you can break this cycle and mindset. Today, we’re discussing how you can build diverse revenue streams as an entrepreneur. This episode originally aired on July 31, 2023 as the kickoff to a diversify your revenue series. Check out the following episodes within that series: 75: Affiliate Marketing for Content Creators76: 3 Ways to Know If Your New Offer Will Sell Before You Create It77: How a YouTube Channel Will Help Diversify Your Business Revenue78: Stepping Into the World of Digital Products79: Navigating Sponsorships & Brand DealsToday's episode is brought to you by my Affiliate Marketing Jumpstart Guide. I've developed an affiliate marketing strategy that has brought me freedom in my business and I'm sharing this strategy in my free guide!   📩 Download Now >> 📩  In This Episode You'll: Explore why you should diversify your revenue.Find the right revenue streams for you.Understand the drawbacks of diversifying revenue streams.Find it quickly: 1:44 - Why diversify revenue? 4:30 - Characteristics of Active Income 4:10 - Potential Revenue Streams 10:51 - Revenue Streams in My Business 16:28 - The Drawbacks of Additional Revenue Streams Mentioned in This Episode: Episode 72 More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Being a business owner requires you to be flexible, and sometimes that means changing your methods in order to continue to grow and stay relevant. Having more than one way to generate revenue can be a game-changer in your business and a key part of revenue diversification and maintaining consistent cash flow.  In today’s episode, I’m sharing how diversifying my revenue allowed me to build an entirely new business focused on multiple revenue streams and long-term stability and opened doors I used to only dream about. Mentioned in this Episode: Brand Authority BlueprintEpisode 75: Affiliate Marketing for Content CreatorsHoneybookEpisode 74: Growing Beyond Services: Building Diverse Revenue StreamsConnect with Joy: Instagram: instagram.com/joyymichelleYoutube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQFacebook: facebook.com/joymichellephotographyCoach with Joy: joymichelle.co/coaching If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Think back to the last big investment you made in your business. Did it elevate your business the way you wanted it to? If not, the problem might not be the investment. It might be that you need to raise your standards. In today’s episode, I’m sharing how to know if your standards are too low and how to fix them.  In This Episode You’ll:  Identify where your standards are falling far too lowLearn how to set down an old standard before picking up a new one Find it quickly: Signs your standards are too low (3:26) Putting on a new standard requires shedding an old one (5:50) How I raised my standards as a wedding photographer (8:29) If this is speaking to you, you’re in great company(10:13) Mentioned in this Episode: The Rise Collective: learn.joymichellephotography.com/Rise-collective-Waitlist Episode 178: Inside The Rise Collective: What Photographers Are Actually Working On: joymichelle.co/rise-collective-for-photographers 1:1 Photography Business Coaching: joymichelle.co/coaching More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE Read the full show notes from today’s episode HERE. If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >> CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!