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The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC. From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry. In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge. This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing. Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event. This is performance marketing, unlocked. Hosted on Acast. See acast.com/privacy for more information.

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Check latest episodes from Performance Marketing Unlocked podcast

The new rules of peak season marketing

2026/10/22

Black Friday is starting earlier, shoppers are hunting for value and AI is changing how people discover and buy. So, how can marketers turn peak season into genuine growth, rather than a race to the bottom on discounts? In this episode of the PMW Podcast, Robin Langford, Editor of Performance Marketing World, is joined by Louis Venter, CEO and Founder of MediaVision and PMW's Senior News Reporter Bethany Lee to explore the data, trends and opportunities shaping Christmas 2026. Drawing on insights from PMW’s new Peak Season report, Venter reveals what shoppers want, where they’re spending and when demand peaks – with lessons for marketers looking to make every pound count this festive season. Episode breakdown (3.10) This week on PMW (5.14) The new rules of peak season marketing (11.48) Which brands are getting AI discoverability right this year? Hosted on Acast. See acast.com/privacy for more information.

Has Apple Declared War on Open Web Advertising?

2026/10/08

Apple’s latest adtech crackdown raises big questions for advertisers: is privacy winning, or are walled gardens simply gaining more power? We take a look at arguably the most anti-advertising giant in Big Tech. Also in this episode, PMW’s editorial team discuss the latest launches at Advertising Week New York, including ChatGPT’s fashion try-ons. We also have exciting news about the launch of our London show, Performance Marketing World Unlocked, entering its fifth year with a bang — including an early bird offer for listeners. Episode breakdown (2:30) A special announcement on Performance Marketing World Unlocked 2027 (4:01) ChatGPT’s latest ad formats and news from Advertising Week New York (7:10) Has Apple declared war on open web advertisers? ~ Further reading ~ ChatGPT Ads gains independent measurement as IAS and DV step in Apple’s iOS 27 is blocking The Trade Desk from serving ads on Safari ChatGPT adds virtual try-ons as OpenAI pushes further into shopping Hosted on Acast. See acast.com/privacy for more information.

Are ChatGPT's 'Sponsored Agents' tempting fate?

2026/10/01

OpenAI continues to double down on advertising, but are ChatGPT Ads' new 'Sponsored Agents' asking for too much unearned trust? Also in this episode of the Performance Marketing Unlocked podcast, PMW's editorial team discuss the future of the UK's creator economy, assessing whether or not advertisers should be excited at the prospect of a billion dollar industry. Finally, the team says farewell to host Joe, who is sadly leaving PMW and the podcast behind to pursue greener pastures back in his homeland of Australia – gifting everyone with his own attempt at PMW's Resell Me a Pen Challenge on his way out. ~ Episode breakdown ~ (2:52) Is OpenAI tempting fate? (10:43) Can anything slow down the creator economy? (22:08) PMW's Resell Me a Pen Challenge ~ Further reading ~ ‘Advertisers should be wary’: Are ChatGPT’s Sponsored Agents a risk worth taking? ChatGPT rolls out conversational ads with ‘Sponsored Agents’ ‘The growth rate tells its own story’: Should adland be excited about a billion dollar UK creator economy? Hosted on Acast. See acast.com/privacy for more information.

Personalisation without compromising privacy

2026/09/24

Users want personalisation, but an increasingly challenging targeting landscape – full of signal loss, third-party cookie deprecation, heightened consumer skepticism and increased regulation – is making fulfilling this wish tricky. On this episode of the Performance Marketing Unlocked podcast, Simi Gill, Head of Digital at The Kite Factory, joins host Joe to provide a roadmap for solving this problem. Together, the pair reveal how marketers can meet consumers' personalisation expectations without putting their privacy at risk. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (2:01) Why don't consumers want to hand over their data? (15:46) Balancing automated targeting with human oversight (24:24) PMW's Resell Me a Pen Challenge ~ Further reading ~ ‘Commerce is now the measurement layer’: 12 marketers on what to expect at DMEXCO 2026 UK Government urged to end cookie banners for ‘low-risk uses’ Stop buying channels in isolation: Why omnichannel is changing programmatic for the better Hosted on Acast. See acast.com/privacy for more information.

How to fix your attribution problem before it's too late

2026/09/17

Attribution appears doomed to a future of fragmentation and guesswork, suffering from a "perfect storm" of disaster... but things might not quite be so dire. On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Jaye Cowle, CEO of Launch, join host Joe to talk the future of attribution. Together, the trio create a road-map for how marketers can plug future measurement gaps and ensure everyone gets a fair slice of the attribution pie. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (2:24) Where is attribution headed? (16:44) How can you keep clients on side? (28:24) PMW's Resell Me a Pen Challenge ~ Further reading ~ 3 tough questions on... attribution Should affiliate marketing move away from last-click altogether? Are attribution models leaving content creators out in the cold? If ChatGPT recommends a product, who should get paid? Hosted on Acast. See acast.com/privacy for more information.

Is Big Tech destroying the open web?

2026/09/10

Governments, regulators and competitors are doing what they can to stifle Big Tech's dominance across adland. Yet, key players such as Google, Meta and Amazon continue to reign supreme despite a myriad of legal troubles. Can the open web survive? On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by PMW's Senior News Reporter to analyse if Big Tech has become indestructible, and whether or not this spells disaster for the future of the open internet and its supporters like The Trade Desk. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (2:14) Big Tech's legal troubles (10:47) The moral dilemma of Meta (19:16) Where to next? ~ Further reading ~ ‘Wrist-slaps for anti-competitive conduct’: Does adland agree with the DOJ’s Google AdX verdict? ‘Brands are stuck in a moral dilemma’: Is Meta’s $18bn settlement a sign to cut adspend on social? The Trade Desk to cut 15% of global workforce in restructuring Amazon slams FTC's ad auction lawsuit as 'misguided' Hosted on Acast. See acast.com/privacy for more information.

Navigating the zero-click era: How AI is changing purchase decisions

2026/09/03

AI answers, social search, and evolving consumer intent have completely rewritten the rules of discovery. So, what is actually happening to purchase decisions – and how do you measure success when the click vanishes? On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Lottie Namakando, SVP of the Total Search Practice at WPP Media UK, to explore how advertisers can traverse AI Overviews, fragmented discovery, and the growing search trust gap. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (2:10) How are AI answers changing consumers' buying behaviours? (11:11) Do sponsored AI search results risk eroding user trust? (20:31) PMW's Resell Me a Pen Challenge ~ Further reading ~ 80% of Google searches with AI-generated summaries end without a click Consumers now trust AI for shopping decisions more than social media – report ‘OpenAI is about to monetise conversation itself’: Adland reacts to ChatGPT Ads reaching the UK Hosted on Acast. See acast.com/privacy for more information.

Is YouTube backtracking from TV?

2026/08/27

YouTube just changed the rules regarding its view metric, counting views the second a video or Short begins as opposed to after a certain amount of engagement, likely causing a dramatic spike in viewership without an increase in watch hours. On the surface, it feels like a step away from modern measurement metrics – which focus more on engagement rather than impressions – but it might point to a deeper repositioning of the platform. On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to discuss whether or not YouTube is pivoting away from being a streamer towards re-focusing on its bread and butter, social video. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (2:39) Why did YouTube just change its view threshold? (8:22) Should creators be concerned? (12:52) Are TV Home Screen ads as effective as advertisers hope? ~ Further reading ~ YouTube changes view count metric and doubles monetisation threshold Did YouTube just ruin the view? Teads and Hisense OS V partner on 10-day Black Friday TV home screen takeover Hosted on Acast. See acast.com/privacy for more information.

Digital dashboards are getting in the way of your growth

2026/08/20

Standard digital dashboards tell you where the click happened, but they miss where the purchase was born. Fortunately, returning to an older medium with a modern twist can help fill this critical measurement gap. On this episode of the Performance Marketing Unlocked podcast, Charmaine Tavassoly Moss, Programmatic Business Development Manager, UK, Bauer Media Outdoor, explains how programmatic digital-out-of-home (DOOH) and marketing mix modelling (MMM) are working together to fix your attribution crisis. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (2:32) Why is OOH making a comeback? (12:35) How can we ensure pDOOH is incremental? (17:39) Overrated/underrated ~ Further reading ~ ‘A refreshingly upbeat set of numbers to see’: Industry thoughts on latest AA/WARC report AA/WARC: UK adspend grows 9.3% to open 2026 IPA Bellwether: ‘We must move beyond isolated channel performance’ Hosted on Acast. See acast.com/privacy for more information.

Is independent measurement under threat?

2026/08/13

How does Andy Burnham's subscriptions crackdown impact advertisers? Does Nielsen's acquisition of DoubleVerify put independent measurement under more pressure? And should your brand have a podcast? On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a quick-fire news round-up. The pair discuss all the big headlines from across the marketing landscape you can't afford to miss, from our new Prime Minister's "everyday fixes" to another big adtech acquisition. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (1:26) Andy Burnham is changing the subscription game (7:37) Nielsen purchases DoubleVerify – what happens to measurement now? (14:00) How podcasts are helping brands win over consumers ~ Further reading ~ Andy Burnham vows to end ‘subscription traps’ Nielsen to buy DoubleVerify in $2.15bn media measurement deal ‘Could be exactly what advertisers and publishers need’: How does Nielsen’s DoubleVerify acquisition impact adland? Should every brand have a podcast? Hosted on Acast. See acast.com/privacy for more information.

Is the future of TV advertising about performance or creative?

2026/07/30

In the wake of the FIFA World Cup, how can performance marketers better turn streaming TV into a high-impact, programmatic ad format? On this episode of the Performance Marketing Unlocked podcast, Julie Selman, SVP Head of EMEA at Magnite, joins host Joe to outline the future of connected TV (CTV). Together, the pair dissect how live events like the FIFA World Cup have changed the game, the impact of second screening on attribution, and whether or not TV has truly become a performance marketing channel. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (4:23) What did the World Cup teach us? (13:20) Filling CTV's measurement gaps (19:15) Overrated/Underrated (22:25) PMW's Resell Me a Pen Challenge ~ Further reading ~ How live sport puts advertisers in a position to score IPA Bellwhether: ‘A strong golden quarter will hopefully lie ahead’ Cannes Lions predictions 2026: ‘Specificity will win – less narrative, more proof’ Hosted on Acast. See acast.com/privacy for more information.

How marketers should really feel about the second half of 2026

2026/07/23

The latest IPA Bellwether report reveals an optimistic advertising industry continually mired by broader geopolitical turmoil. Marketers want to spend, but are being hampered by conditions beyond their control – leaving much of the industry stuck in a state of uncertainty and subsequently, feeling unsure about their future prospects. In this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee joined host Joe to analyse the deeper meaning behind the IPA's latest figures. The trio talk consumer sentiment, the opportunities and threats that come with AI, and whether or not marketers should be more buoyant about the months ahead. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (4:28) Analysing the IPA Bellwether's top-line takeaways (8:55) Which channels are an opportunity and which are a waste? (16:45) Are we ignoring consumers? ~ Further reading ~ IPA Bellwether: UK adspend enjoys second successive quarter of growth, up 6.9% IPA Bellwether: ‘There's just too much competition’ IPA Bellwether: ‘We must move beyond isolated channel performance’ IPA Bellwether: Is AI starting to disrupt adspend? Hosted on Acast. See acast.com/privacy for more information.

Reclaiming attribution in the age of AI-fuelled zero click search

2026/07/16

AI is making product search increasingly seamless for consumers, but it risks blanking out the trackable data that funds the very ecosystem powering AI summaries. In the era of zero click search, how can publishers, comparison sites and even influencers survive? To explain the future of attribution, and offer some much needed hope, Adam Ross, CEO of affiliate network Awin, joins host Joe. Together, the pair outline the challenges the industry is facing and map out the blueprint for a resolution. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (2:24) How is consumer discovery changing? (12:54) Are affiliate networks evolving into data brokers and compliance partners? (20:10) Is marketing to machines different to marketing to people? (23:51) PMW's Resell Me a Pen Challenge ~ Further reading ~ UK affiliate marketing spend up 7.3% YoY as brands pivot away from traditional advertising Affiliate performance shifts as consumers buy less but spend more Brands are chasing AI visibility. They’re ignoring the sources both consumers and AI actually trust Hosted on Acast. See acast.com/privacy for more information.

Marketing to machines: What happens when the consumer is an algorithm?

2026/07/09

The traditional marketing funnel hasn't just changed – it has completely collapsed. With consumer-focused AI models taking the reins, we are rapidly moving toward a future where algorithms, not humans, make the final purchasing decisions. In this live-panel episode of Performance Marketing Unlocked, Sammy Parker, Brand Partnerships Lead for Calfreezy, and Dimitris Beis, Data & Innovation Strategist at IAB Europe, join PMW's Editor Robin Langford to dive deep into this massive paradigm shift. This podcast was hosted by PMW's Editor, Robin Langford. ~ Episode breakdown ~ (4:37) Has AI broken the marketing funnel? (17:25) Which brands become more important when machines make purchase recommendations? (25:10) What mistakes are marketers making in the era of AI? ~ Further reading ~ 5 things I learned at Cannes Lions (that have nothing to do with AI*) ‘Not everyone is prepared for how fast the ground is moving’: Cannes fallout continues The ad ecosystem is facing a once-in-a-generation change – Meta is building what’s next Hosted on Acast. See acast.com/privacy for more information.

'People are turning away from the everything app': How to avoid mediocrity at scale

2026/07/02

The platforms gave us the tools, but how can actually use them to drive growth? Welcome to episode two of Performance Marketing Unlocked's Cannes Lions podcast miniseries, where we step off the tech yachts and into the brand war rooms. In this episode, leading executives from Tesco, Spotify, AEG Global Partnerships, BeReal and Specsavers offer a blueprint for moving past the top-line AI optimism and into the real-world strategy for building a lasting brand in an automated world. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (6:23) What dominated the discourse at Cannes Lions? (20:34) What will we be talking about more at Cannes Lions 2027? (34:08) Surprises and highlights from Cannes Lions 2026 ~ Further reading ~ 5 things I learned at Cannes Lions (that have nothing to do with AI*) ‘Not everyone is prepared for how fast the ground is moving’: Cannes fallout continues ‘AI was the connecting thread running through everything’: Cannes Lions 2026 review Cannes Lions Live round up: We’re drowning in data – so why are we still so thirsty? Hosted on Acast. See acast.com/privacy for more information.