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This episode will challenge a lot of assumptions you may have about your audience. If you’ve been losing sleep over whether you need to shift all your energy into video, or feel the pressure to keep up with multi-camera setups just to stay relevant, you’re going to want to pay attention to this one. We’re sharing new research from Tom Webster and the Sounds Profitable team that uncovers who your most valuable listeners really are — and it’s not who you think. Link to report: https://soundsprofitable.com/wp-content/uploads/2026/04/Audio-Primes-2026-Webinar-Version.pdf Mentioned in this episode: A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Beehiiv are targeting podcasters with offers to join their new creator platform. But is this the solution podcasters have been waiting for? Link to check out their teased offer: https://www.beehiiv.com/beehiiv-for/podcasters

Diary of a CEO is doing something genuinely damaging to indie podcasters. Not maliciously. The damage is the business model. Hi, I'm Neal Veglio, The Podmaster. In this episode, I'm breaking down exactly why comparing your show to mega-podcasts like Diary of a CEO, High Performance Podcast, and Young and Profiting isn't just unhelpful — it's statistically irrational. Using Phil Rosenzweig's Halo Effect, Nassim Taleb's Silent Graveyard, the Columbia Music Lab experiment, and Daniel Kahneman's narrative fallacy, I'll explain the intellectual architecture behind why these shows exist, who they're actually designed to serve, and why their 'success strategies' are largely retrospective fiction. You'll hear why the gap between what these shows promise and what they can actually deliver is not a flaw — it's the product. Also in this episode: Listener email: Do you actually need a trailer episode before you launch? Experiment: Listen back to your three most downloaded episodes and steal from yourself. If you've been measuring your show against something that was never real — head to podmastery.co and click 'Get your podcasting challenge solved'. Useful links: Phil Rosenzweig's The Halo Effect summarised: https://www.youtube.com/watch?v=klngdRa8nOI Nassim Taleb's Fooled by Randomness: https://www.amazon.co.uk/Fooled-Randomness-Hidden-Chance-Markets/dp/0141031484 The music lab study: https://www.princeton.edu/~mjs3/salganik_dodds_watts06_full.pdf

A lot of people are excited about AI tools that promise instant, studio-quality podcast audio. Record on your phone. Click a button. Sound professional. But that story deserves a closer look. Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community. In this episode of Podcasting Insights, I unpack what happens when technology starts erasing the difference between effort and outcome — and ask what podcasting quietly loses when “good sound” becomes a default instead of a craft. This isn’t an anti-AI rant. And it’s not about gatekeeping beginners. It’s about incentives. Standards. And what we’re rewarding at scale. You’ll learn: • Why AI audio tools raise standards and lower effort at the same time • How one-click fixes create a podcasting “house sound” • The difference between accessibility and erasing craft • Why effort still matters, even when listeners can’t hear it • The question creators should be asking before relying on AI cleanup Links: Waves Voice Regen: https://www.waves.com/voice-regen I’d love YOUR feedback: https://www.podmastery.co/survey I’ve been doing this for 20+ years and run a successful podcast marketing agency. Want me to audit your podcast? https://podmastery.co/lite Mentioned in this episode: A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

A lot of people are saying video is the future of podcasting. That video is the gateway drug — the thing that creates new podcast listeners. But that story deserves a closer look. In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and conversion — and ask whether we’re confusing reach with commitment, and visibility with attention. This isn’t about dismissing the data. It’s about questioning the story we’re telling around it. You’ll learn: • Why “discovery” is an incomplete metric • The difference between conversion and gravity • Why video often benefits from defaults, not desire • What podcasting’s real strength has always been • The question creators should be asking instead of “Should I do video?” Links: Podnews story on charting clips based podcast: https://podnews.net/update/complete-rankers Edison Research – The Evolving Ear: https://www.edisonresearch.com/how-new-consumers-are-shaping-podcastings-next-chapter-the-evolving-ear-webinar/ I’d love YOUR feedback: https://www.podmastery.co/survey I've been doing this 20+ years and run a successful podcast marketing agency. Want me to audit your podcast? https://podmastery.co/lite Mentioned in this episode: A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

A lot of podcasters don’t actually need any kind of new strategy. They just need honest podcast feedback that tells them what it actually feels like to listen. In this episode of Podcasting Insights, I explain why so many shows stall at “fine,” why polite feedback keeps podcasts forgettable, and how growth usually comes from being braver with what already exists. You’ll learn: • Why “competent” podcasts struggle to grow • The real question listeners ask in the first 30 seconds • Why delivery matters more than structure • How feedback beats endless strategy tweaks Links: I'd love YOUR feedback: https://www.podmastery.co/survey https://podmastery.co https://podmastery.co/lite Mentioned in this episode: A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Seriously. It's become a buzzword of basic b*tch podcast coaching. Evergreen podcast content is definitely not timeless. It is just content you have not looked at in ages. If your back catalogue feels a bit… awkward, this episode is for you. Not because you need more episodes. Because you probably need to stop pretending. Hi, I’m Neal Veglio, and in this episode of Podcasting Insights, I’m breaking down why “evergreen” became a polite way of saying “I’m never thinking about this again”, and what to do instead. In this episode, I cover: What evergreen was supposed to mean, and what it turned intoWhy podcasters stop sharing old episodes (it gets weirdly emotional)How to reintroduce older episodes without pretending they’re newHow to update the context without rewriting historyWhen to let an episode die, on purposeA practical idea using Captivate or Buzzsprout to dynamically inject fresh audio into old episodes If you have episodes you avoid because they make you cringe a bit, or because you mentioned a tool that no longer exists, you’re not broken. You’ve just progressed. Now treat the work you already did with a bit more honesty. Links: 🔗 Podmastery site – https://podmastery.co 🔗 Book a Podcast Audit – https://podmastery.co/lite Mentioned in this episode: A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Most podcasts don’t struggle because the ideas aren’t good. They struggle because the release schedule quietly starts to drain the energy out of them. Somewhere early on, a lot of podcasters decide they probably 'should' be weekly. Not because it makes sense. Because it feels serious. In this episode, I talk about why recording less can actually make your podcast better. I also share a simple way to decide your schedule based on intent, not pressure, and explain why consistency isn’t about never missing a release day. It's about something far deeper. If your podcast is starting to feel heavy, rushed, or obligation-driven, this episode will help you reset without disappearing. Chapters 00:00 – You Probably Overcommitted (And You Know It) 00:53 – Why Weekly Feels “Serious” (But Usually Isn’t Thought Through) 01:36 – The Guilt Loop That Quietly Ruins Podcasts 02:12 – Recording From Obligation vs Recording With Intent 02:47 – What Actually Happened When I Missed Episodes 03:19 – The Spotlight Effect (And Why No One’s Watching You That Closely) 03:53 – Frequency Doesn’t Build Trust. Intent Does 04:15 – What Listeners Really Respond To 05:07 – Consistency vs Frequency (They’re Not the Same Thing) 05:50 – Recording Less Without Disappearing 06:46 – Choosing a Schedule That Actually Fits You 07:27 – Why People Forget Podcasts (And It’s Not Because You Missed a Week) Links: 🔗 Podmastery site – https://podmastery.co 🔗 Book a Podcast Audit – https://podmastery.co/lite Mentioned in this episode: Chapters This podcast uses chapters on apps that support them. A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/ Book your Podmaster audit Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster audit

Most podcasts don’t lose listeners because the content is bad — they lose them because trust gets broken quietly. Every time someone presses play, they’re making a small agreement with you. And most podcasts break it without even realising. In this episode, I unpack the idea of the “quiet agreement” — and why most if not all small podcasts break it, at least at first. I also share a simple test you can run on yourself to check whether your episodes earn the next listen. If you want your podcast to feel intentional, human, and worth sticking with — this episode will change how you think about every minute you record. Links: 🔗 Podmastery site – https://podmastery.co 🔗 Book a Podcast Audit – https://podmastery.co/lite Mentioned in this episode: Book your Podmaster audit Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster audit A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/ Chapters This podcast uses chapters on apps that support them.

Most podcasts sound the same — and it's killing your growth. If your show blends into the feed, this episode breaks down exactly why… and what to change. In this episode you’ll learn: Why copying “successful” shows usually backfires The #1 format mistake (hint: your guest intro) How to build episodes around pain points Why packaging matters more than you think The simple rule for titles, intros and structure Links: 🔗 Podmastery site – https://podmastery.co 🔗 Book a Podcast Audit – https://podmastery.co/lite Mentioned in this episode: Chapters This podcast uses chapters on apps that support them. A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/ Save hours on your editing Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY) Simplify your editing Book your Podmaster audit Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster audit

Consistency. The word that sends podcasting “gurus” into fits of self-righteous joy as they pedal their courses and services. Think about it—how many times have you been told you have to publish your podcast on the same day, every week, at the exact same time? Some of you are still clutching your calendar and sweating because you’ve missed a Thursday morning release and assume your show’s doomed. Today, I’m slapping the nonsense out of that belief.

In this episode: This podcast is taking a new direction. Audience is split; creators want craft, while marketers crave strategy. A brand new show called B2B Podcasting Insights is launching for the business-minded listeners. Podcasting Insights will still be your creative haven, sans the marketing jargon. Expect shorter, punchy episodes that dive into serious ROI without the fluffy stuff. Next week, we'll chat about why consistency in podcasting might just be overrated.

You know that thing where you give everyone else great podcast advice… and then ignore it yourself? Yeah. That. In this episode, I’m calling myself out. And fixing my own podcast strategy in public. I realised my show had drifted, lost focus, and wasn’t clear who it was really for. So I’m stripping it back, rebuilding the positioning, and showing you exactly how to get clarity on your own audience too. If you’ve ever wondered whether your show’s serving the right people, or just shouting into the void then this one’s for you. You’ll learn: 🎯 How to define your podcast audience (for real) 🚫 What to cut ⚖️ The balance between craft, creator joy, and cash in the bank 🔁 How to rebuild a show without starting from scratch 👉 Site: https://podmastery.co 👉 Contact: https://podmastery.co/contact 👉 Leave me a voicemail: https://podmastery.co/voicemail Mentioned in this episode: A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

If you're fed up with hearing people insist you "need to put your podcast on YouTube", this episode will give you a sense of relief. I've just come back from judging the Independent Podcast Awards and spent time with some of the best indie creators around. What struck me wasn't how eager they were to jump on video, but how quickly the myth started to unravel once we looked at what video actually costs independent podcasters, in cash, energy, and lost focus. This episode is all about unpacking the hard truth behind the "you must do video to grow" narrative and how most audio-first shows are actually better off keeping their attention on what already works. I share a case study of a winning indie show, Floating Space, and its host’s reaction when I pushed back on video hype and explained why going all-in on YouTube rarely delivers for indies who aren’t looking to become full-time video editors. There’s plenty here that you won’t find in any of the LinkedIn gurus’ posts, and you’ll walk away understanding why "discovery" isn't just about being searchable—it's about being findable and worth listening to. Chapters: 00:00 The Video Myth 02:00 Hype vs Reality 05:00 Awards Night penny-drop 08:00 “But you publish video…” 11:00 What to do instead 15:00 7-day focus Podcast Improvement Audit (Lite): https://podmastery.co/lite

AI makes it easy to ship more… of nothing. Here’s why “slop-casting” is flattening audio and how to outplay it with Voice, Value, and Vulnerability. Bonus: suggestion for a simple A/B experiment you can do today to audit your soul in the feed. Prefer an actual audit with me? Book here: podmastery.co/lite. Mentioned in this episode: A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/