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Ep 245 | A beloved "clean" brand gets dragged online, a weirdly addictive AI remix goes viral, and vintage stoves somehow become a status symbol — welcome to the internet in 2026. This week on Discover Ag, Natalie and Tara unpack what consumers need to know about the Kerrygold PFAS controversy, why AI-generated music is leaving people unsure how to feel, and how a farmhouse breakfast reel reminded us that they really don't make things like they used to. With the Super Bowl coming up, they also share why Avocados From Mexico isn't just skipping the big-game ad this year, but changing their entire marketing strategy. What We Discovered This Week 🤠 🪩Kerrygold's PFAS lawsuit 🪩50 Cent AI-generated remix going viral 🪩A Hogwarts-style farmhouse breakfast reel 🪩Avocados From Mexico is leaving football (kind of) CHAPTERS:  00:00 - Intro + Giveaway Winners 01:09 - Kerrygold and "Forever Chemicals" 15:10 - AI-Generated Music and the Impact on the Industry 25:45 - Farmhouse Breakfast + Vintage Appliances 42:06 - Disco Debrief: Gray Wolves and the Endangered Species Act 45:44 - Avocados From Mexico's New Marketing Strategy 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en  — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en  — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/#  🤝 PARTNERS AND SPONSORSHIPS ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod COZY EARTH: Use code DISCOVERBOGO to score BOGO pajamas at https://cozyearth.com/ ARMRA: Use code DISCOVER for 15% off your first order at https://TryARMRA.com/discover DUCKWORTH: Code DISCOVER for 10% off GROUNDED JOURNAL: Code "DISCOVER"  OUR FARMS: Code "DISCOVER" 10% TOUPS & CO: Use link for 20% off FARM WIFE TALLOW: Code "DISCOVER" 10% off SUNRISE FLOUR MILL: Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Welcome to DEAR DISCOS - your VIP pass to more discovering, more behind-the-scenes content, & more community that celebrates all things Western/Agriculture. When you sign up to join, you will get exclusive access to twice a month "DEAR DISCOS Episodes" where you will hear our unfiltered thoughts, deep dives on topics too controversial for our Thursday episodes & educational interviews full of REAL value. It's a space we created with no time limits, no holding back, just the content you love and want to discover more of. In this episode of Dear Disco, we’re taking you inside the White House — host @taravanderdussen was invited to the White House to attend the signing of the Whole Milk for Healthy Kids Act—and yes, she actually watched President Trump sign it into law!! 🥛 Even wilder? She brought her two kids with her. Shes sharing the full behind-the-scenes story: how the invitation came together, what it took to make it happen while she was out of the country, and every detail on Mr President. We talk about: 🪩What it’s like inside the White House on a bill-signing day 🪩 President Trump, off-camera moments 🪩 The infamous Diet Coke button 🪩The energy in the room when ag policy becomes law 🪩 Other famous people that were there 🪩 Meeting Secretary Rollins and why she is a true champion for farmers, ranchers, and agriculture 🪩 Why this bill matters for kids, schools, and food policy—and why it’s bigger than milk This episode isn’t a political debate—it’s a real-time snapshot of how food policy, culture, parenting, and power collide. From airport chaos to historic moments, we’re pulling back the curtain on an experience Tara will never forget. Because sometimes, the disco ball spins you straight into the White House. 🪩🪩

Ep 244 | Apparently, we all care about the food pyramid again. It's back in the spotlight thanks to a viral White House reel and a 12-year-old South Park prediction. This week on Discover AG, Natalie and Tara break down what's actually new (and what's not) in the updated food pyramid, celebrate a global win for women in agriculture, and highlight the sheep farmers behind Ralph Lauren's 2026 Winter Olympics collection. They also dig into the real history of vanilla to discover why it's so expensive — and not even a little bit basic. What We Discovered This Week 🤠 🪩 South Park predicted the new food pyramid 🪩 2026 is the International Year of the Woman Farmer 🪩 Ralph Lauren's 2026 Winter Olympics Collection 🪩 Whole milk is back in schools… but is it really? 🪩 What makes vanilla so expensive CHAPTERS:  00:00 - Intro 01:41 - New Food Pyramid and Dietary Guidelines 15:22 - International Year of the Woman Farmer: What Still Needs to Change 21:35 - The Oregon Sheep Farmers Behind Team USA's Olympic Wool 32:15 - Disco Debrief: Will Whole Milk Actually Return to Schools? 37:40 - The History of Vanilla and Why It's So Expensive 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en  — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en  — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http:// masachips.com/discoverag and using code DISCOVERAG. DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ ARMRA: Code DISCOVER 15% off GROUNDED JOURNAL: Code "DISCOVER"  OUR FARMS: Code "DISCOVER" 10% TOUPS & CO: Use link for 20% off FARM WIFE TALLOW: Code "DISCOVER" 10% off SUNRISE FLOUR MILL: Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 243 | Are villages making a comeback? Have we been cutting pomegranates wrong this whole time? Does Pfizer really control your cheese? And is grocery store honey actually… honey? This week on Discover AG, Tara and Natalie explore the buzz around "agrihoods" — residential neighborhoods built around working farms instead of a clubhouse or golf course. They also take a nostalgic trip down memory lane with 30 country songs turning 30, learn a genuinely helpful hack to avoid the "pomegranate blood bath," and investigate viral food claims that Pfizer "owns cheese" and grocery store honey is "one of the most altered foods on the shelf." What We Discovered This Week 🤠 🪩 Agrihoods and why "villages" are trending again 🪩 30 country songs turning 30 — and why they've stood the test of time 🪩 A method to cut pomegranates that avoids the usual mess 🪩 The truth about Pfizer "owning cheese" 🪩 What the internet is getting wrong about grocery store honey CHAPTERS:  00:00 - Intro + Setting the Record Straight on Sugar 02:11 - Agrihoods Explained  05:34 - Community in Small Towns vs. Cities 16:02 - 30 Country Songs Turning 30 25:26 - The Pomegranate Cutting Hack You Wish You Knew Sooner 33:01 - Disco Debrief: Does Pfizer Really Own Our Cheese? 39:33 - Grocery Store Honey: Myths and What's True 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en  — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en  — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http:// masachips.com/discoverag and using code DISCOVERAG. COZY EARTH: Head to https://cozyearth.com and use code DISCOVER for up to 20% off. DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ GROUNDED JOURNAL: Code "DISCOVER"  OUR FARMS: Code "DISCOVER" 10% TOUPS & CO: Use link for 20% off FARM WIFE TALLOW: Code "DISCOVER" 10% off SUNRISE FLOUR MILL: Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Welcome to DEAR DISCOS - your VIP pass to more discovering, more behind-the-scenes content, & more community that celebrates all things Western/Agriculture. When you sign up to join, you will get exclusive access to twice a month "DEAR DISCOS Episodes" where you will hear our unfiltered thoughts, deep dives on topics too controversial for our Thursday episodes & educational interviews full of REAL value. It's a space we created with no time limits, no holding back, just the content you love and want to discover more of. Today, we're joined by Hayley Painter - co-founder of Painterland Sisters, a bright, female-founded yogurt brand born on a Pennsylvania dairy farm. Alongside her sister Stephanie, Hayley has transformed family farm struggles into a national brand now in over 6,000 stores, including Whole Foods, Costco, Sprouts, and HEB - all while staying true to their roots, feminine identity, and mission to stabilize dairy markets for generational farmers. In this episode, we dive into the moment they almost sold their cows and how that crisis sparked a revolution, building a CPG brand that prioritizes generational legacy over quick sellouts, embracing feminine branding in a male-dominated industry, navigating motherhood while scaling a national business, the shocking truth about slotting fees and retail barriers, their Forbes 30 Under 30 journey and showing up authentically in rooms where agriculture isn't expected, and creating a soul-sister team culture through music, mission, and shared passion. Get ready for an honest conversation about grit, grace, and building something that matters beyond profit.

  Ep 242 | This week on Discover Ag, Natalie and Tara unpack a major policy shift in regenerative agriculture, a heartwarming (and delicious) NFL story, and the wildest winter sport you've probably seen but never knew the name of. From Secretary Brooke Rollins' $700 million regenerative ag pilot program to Buffalo Bills quarterback Josh Allen gifting his offensive line quarters of premium Wagyu beef, this episode covers the intersection of agriculture, policy, and pop culture in the most entertaining way possible. But that's not all! The hosts dive into skijoring's new professional circuit (yes, horses pulling skiers through obstacle courses is now a legit sport with a $250K prize pool), celebrate whole milk's long-awaited return to school cafeterias, and explore the fascinating world of pearl farming after a viral video blew their minds. Plus, they share behind-the-scenes stories from their Discover on the Road oyster episode and why they're now oyster snobs for life. It's policy, sports, luxury gems, and dairy wins all in one action-packed episode. What We Discovered This Week 🤠 🪩 $700M regenerative ag program: What it means for farmers 🪩 Josh Allen's quarter-cow Christmas gifts to his O-line 🪩 Skijoring: The professional winter sport you need to see 🪩 Whole milk's return to school cafeterias 🪩 How oysters make pearls (and why we forgot to ask our oyster farmer) CHAPTERS: 00:00 - Intro: Politics, Pro Sports, Pro Skiing & Oyster Pearls 01:00 - Discovery 1: $700M Regenerative Agriculture Pilot Program Announced 05:00 - Where the Money Comes From: EQIP & CSP Programs 11:00 - Corporate Partnerships & Matching Funds 12:00 - Six Generations Separated from the Land 18:13 - Discovery 2: Josh Allen's Quarter Cow Gifts to Offensive Line 20:00 - The Cost Comparison: Beef vs. Side-by-Sides 24:00 - Discovery 3: Skijoring Goes Professional with $250K Prize Pool 29:00 - Norwegian Origins & 1928 Olympics Demonstration 34:48 - Disco Debrief & Discovery 4: Whole Milk Returns to Schools & Pearl Farming 36:00 - New York Overturns 2012 Milk Rules 39:30 - How Oysters Create Pearls: The Four-Year Process 47:00 - Ancient Roman Oyster Farming & Christmas Feast 50:00 - Wrap-up and Discover on the Road Oysters Launch 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en  — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en  — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750  • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount GROUNDED JOURNAL Code "DISCOVER"  MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 241 | This week on Discover Ag, Natalie and Tara kick off 2026 with viral conspiracies, bucking bulls in Manhattan, and giant potato drops. A fear-mongering reel claims grocery store rice is actually plastic pellets — and people are buying it. The hosts debunk the conspiracy while highlighting a real rice crisis: Louisiana farmer Meryl Kennedy's White House meeting with President Trump about subsidized foreign rice undercutting American growers. Then, it's PBR week in New York City as Madison Square Garden transforms with 750 tons of dirt for three days of professional bull riding sandwiched between Knicks games. Plus, Taylor Sheridan's Landman inspires a TCU land management class, and Apple Girl Kate joins Mike Rowe and Theo Von for a Made-in-USA gift guide special. Finally, Boise rings in 2026 by lowering a 17-foot fiberglass potato — because who needs a ball drop when you can celebrate agriculture? The hosts explore quirky New Year's traditions from chili drops to atomic bombs across America, plus Dutch donut recipes, Tara's bucking bull dreams, and whether Theo Von is shooting his shot with Apple Girl Kate. What We Discovered This Week 🤠 🪩 Plastic rice conspiracy & the real crisis facing American rice farmers 🪩 PBR's 750-ton dirt transformation at Madison Square Garden 🪩 Landman inspires education (but land management degrees already exist) 🪩 Mike Rowe & Theo Von's Made-in-USA holiday gift guide ft. Apple Girl Kate 🪩 Idaho's giant potato drop & America's quirkiest New Year's traditions CHAPTERS: 00:00 Intro: Plastic Rice, PBR in NYC, Landman & New Year's Potatoes 02:02 Discovery 1: The Plastic Rice Conspiracy Going Viral (It's Fake) 04:20 Fear-Mongering for Profit: The Cult Vibes of Fake Food Content 07:19 Real Rice Crisis: Meryl Kennedy's White House Visit 08:03 $12 Billion Bailout Discussion & Fair Trade vs Handouts 12:26 Comment Section Backlash: Why Farmers Can't Win 18:33 Discovery 2: PBR Takes Madison Square Garden (750 Tons of Dirt!) 19:44 Tara's Bucking Bull Dreams & Subconscious Shopping Decisions 22:00 The 24-Hour Venue Transformation That Will Blow Your Mind 27:51 PBR Schedule, World Finals & The Next Gen Youth Showcase 29:40 Discovery 3: Landman Inspires TCU Class (But Land Management Already Exists) 36:25 Disco Debrief: Apple Girl Kate Meets Mike Rowe on Theo Von Podcast 39:00 Direct-to-Consumer Magic: Supporting American Makers 42:00 Smithy Cast Iron, Danelle's Candies & The Oddly Sweet Dolls 46:00 Discovery 4: Idaho's Giant Potato Drop & Quirky New Year's Traditions 48:05 Chili Drops, Taco Bells & Atomic Bombs: America's Wildest Celebrations 52:41 Dutch Donuts, Spanish Grapes & Denmark's Plate-Throwing Tradition 54:22 Wrap-up: Happy New Year Discos & What's Coming on Discover Ag on the Road 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en  — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en  — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750  • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount GROUNDED JOURNAL Code "DISCOVER"  MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.  

Welcome to DEAR DISCOS - your VIP pass to more discovering, more behind-the-scenes content, & more community that celebrates all things Western/Agriculture. When you sign up to join, you will get exclusive access to twice a month "DEAR DISCOS Episodes" where you will hear our unfiltered thoughts, deep dives on topics too controversial for our Thursday episodes & educational interviews full of REAL value. It's a space we created with no time limits, no holding back, just the content you love and want to discover more of. Today, Tara and Natalie reconnect after the holiday season to share their personal holiday experiences, family traditions, and what they're leaving behind as they step into 2026. From unconventional Christmas celebrations in the desert to navigating family traditions and creating new ones, they open up about the realities of balancing travel, family time, and finding simplicity in a busy season of life. In this episode we dive into their holiday experiences, building family traditions vs. maintaining extended family obligations, the "sweet spot" phase of parenting, their 2026 vision planning method (including "missogis" and quarterly habits), cutting back on commitments and embracing simplicity, getting pilot's licenses together, cabin building updates, and honest reflections on what they're taking into the new year and what they're leaving behind. And don't forget to join our Facebook page at https://facebook.com/groups/clubdiscover

Ep 240 | This week on Discover Ag, Natalie and Tara dig into homemade sugar, surprise Western collabs, celebrity cowboy boot shopping, and what's really in your heavy cream. A viral reel reveals the complex 12-step process of making sugar from sugarcane—and the shocking truth that natural sugar is brown, not white. The hosts debate why we bleach sugar, flour, and rice, then explore an unexpected collaboration between Airstream, Stetson, and Taylor Sheridan's Four Sixes Ranch for a limited-edition Western trailer. While Natalie sees brilliant marketing, Tara argues it's impractical influencer bait for Coachella, not serious campers. The surprises continue with J-Lo spotted shopping for boots at Cowboy Christmas during NFR, leaving the hosts with endless questions and zero answers. They discuss the USDA's new pasture-raised labeling standards for chicken and dive into heavy cream drama—exposing how many brands now contain gums as cost-saving additives. The episode wraps with a kitchen science experiment on making homemade butter, plus announcements about their holiday break and upcoming Florida sugarcane farm content. What We Discovered This Week 🤠 🪩 Making sugar from sugarcane—and why it's naturally brown 🪩 Airstream x Stetson x Four Sixes: Western luxury or marketing stunt? 🪩 J-Lo spotted shopping for boots at Cowboy Christmas 🪩 USDA updates pasture-raised labeling for chicken 🪩 Heavy cream's hidden ingredient: gums everywhere 🪩 The kitchen science of making butter from cream CHAPTERS: 00:00 Intro: Homemade Sugar, Western Airstream Collabs, J-Lo at NFR & Heavy Cream Drama 01:27 Discovery 1: Making Sugar from Sugarcane: The Wild 12-Step Process 04:13 Why Natural Sugar Is Brown (Not White!) 06:38 The Bleaching Debate: Sugar, Flour & Rice 08:19 Molasses, Brown Sugar & The Science Behind It All 10:15 Discover on the Road: Florida Sugar Cane Coming Soon 16:20 Discovery 2: Airstream x Stetson x Four Sixes: Taylor Sheridan's Western Collab 20:33 Tara's Hot Take: Why This Collab Misses the Mark 25:10 Ben Christensen Shoots the Campaign & NFR Memories 27:49 Discovery 3: J-Lo Spotted at Cowboy Christmas Shopping for Boots 32:08 Tara's NFR Experience: Fur Coats & Custom Furniture 37:28 Debrief: USDA Updates Pasture Raised Labeling for Chicken 44:16 Discovery 4: Heavy Cream's Hidden Ingredient - Gums Are Everywhere 50:03 Why Companies Add Gums: Fat Is Expensive 52:03 Making Butter from Heavy Cream: The Kitchen Science Experiment 55:30 Wrap-up and Holiday Break Announcement 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.  

Welcome to DEAR DISCOS - your VIP pass to more discovering, more behind-the-scenes content, & more community that celebrates all things Western/Agriculture. When you sign up to join, you will get exclusive access to twice a month "DEAR DISCOS Episodes" where you will hear our unfiltered thoughts, deep dives on topics too controversial for our Thursday episodes & educational interviews full of REAL value. It's a space we created with no time limits, no holding back, just the content you love and want to discover more of. Today, we are excited to be joined by John Helle, a third-generation Montana sheep rancher and founder of Duckworth, a 100% American-made Merino wool apparel company. In this episode, we dive into the declining American sheep industry, what it takes to build a fully domestic wool supply chain, and why wool outperforms synthetic fibers in every way. Get ready for an honest, passionate, and deeply grounding conversation, and don't forget to join our Facebook Group at https://facebook.com/groups/clubdiscover

Ep 239 | This week on Discover Ag, Natalie and Tara dig into a Campbell's soup scandal, the CMA Awards crisis, a heartwarming veterans program, and the viral sesame seed discovery that has everyone rethinking their burger buns. A leaked audio recording from a former Campbell's VP calling their food "bleep for poor people" and claiming their chicken comes from a 3D printer goes viral, but the hosts argue the real issue isn't false ingredient claims—it's corporate culture and classism. The CMA Awards hit rock bottom with only 6 million viewers (down from 16 million a decade ago), sparking debate about country music's identity crisis and why they desperately need the Dancing With the Stars Gen Z marketer. On a positive note, the Armed to Farm program is helping veterans transition into sustainable agriculture with an 83% retention rate through hands-on training in everything from aquaponics to beekeeping. Plus, Cheetos launches a "Simply Naked" line without artificial dyes, and a viral video reveals where sesame seeds actually come from—growing in pods that burst open when ripe, which is literally the origin of "open sesame." What We Discovered This Week 🤠 🪩 Campbell's VP scandal and what it reveals about corporate culture 🪩 CMA Awards hit record-low ratings—what went wrong? 🪩 Armed to Farm: Veterans finding purpose in agriculture 🪩 Cheetos goes naked (the snack, not the hosts) 🪩 Sesame seeds: The viral food discovery we didn't know we needed 🪩 Open Sesame is literally about sesame seed pods bursting open CHAPTERS:  00:00 - Intro: Campbell's Mess, CMA Disaster, Veterans & Sesame Seeds 00:59 - Discovery 1: Campbell's VP Scandal & The 3D Printed Chicken Controversy 06:18 - The Food System Culture: Classism & Corporate Profit Over Quality 10:55 - Campbell's Stock Impact & Brand Innovation Opportunities 16:19 - Discovery 2: CMA Awards Hit All-Time Low with 6 Million Viewers 19:49 - Dancing With the Stars Strategy & Why CMAs Need a Gen Z Marketer 24:49 - Morgan Wallen Controversy & Country Music's Identity Crisis 27:16 - Discovery 3: Armed to Farm Program Helps Veterans Find Purpose 36:53 - Disco Debrief: Cheetos Goes Naked & The Maha Connection 40:49 - Discovery 4: The Sesame Seed Surprise—Where Do They Come From? 45:50 - Open Sesame: The Phrase Origin & Where Texas Produces Them 47:48 - Wrap-up and Monday's Dear Discos Interview with Duckworth Wool 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! Vote on the articles we cover Connect with other Disco listeners Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast 🤝PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off GROUNDED JOURNALS Code "DISCOVER" for savings Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.  

Ep 238 | This week on Discover Ag, Natalie and Tara dig into Jeff Bezos' role in the beef industry, the end of a 200-year-old publication, and why your FFA jacket just became a fashion statement. The hosts tackle viral claims about methane-reducing feed additives for cattle, separating Bill Gates' investments from Bezos' initiatives. They discuss the Bovaer controversy in Denmark where farmers are now required to use methane-reducing supplements, and explore the tension between environmental responsibility and farmer autonomy. Plus, the Farmer's Almanac is publishing its final edition after 206 years, FFA jackets have become the hottest vintage fashion item, and the hosts reveal why your Costco pecans are at least a year old. Stick around for a disco debrief on the first documented US death from Alpha-Gal Syndrome (the tick-borne meat allergy), plus a deep dive into the pecan supply chain. Spoiler: the US grows 80% of the world's pecans, but we ship them to Mexico to be shelled, then import them back. The food supply chain is wild, and the hosts break down why "fresh" is complicated. What We Discovered This Week 🤠 🪩 Jeff Bezos, Bill Gates, and the methane feed debate 🪩 Denmark mandates Bovaer for dairy farmers 🪩 The Farmer's Almanac publishes its last edition after 206 years 🪩 FFA jackets become vintage fashion gold 🪩 First US death from tick-borne meat allergy 🪩 Your Costco pecans are older than you think CHAPTERS: 00:00 Intro: Bezos, Beef, Dead Almanacs & Viral FFA Jackets 03:15 Discovery 1: Jeff Bezos Controls Beef? The Methane Feed Controversy 07:42 Bill Gates vs Bezos: Who's Investing in What? 11:28 The Bovaer Debate: Denmark Makes It Mandatory 16:35 What's a Farmer's Job: Food or Saving the Planet? 22:18 Discovery 2: Farmer's Almanac Dies After 200 Years 28:05 Why We're Losing History in the Digital Age 34:20 Discovery 3: FFA Jackets Go Viral in Vintage Fashion 40:12 Should Non-FFA People Wear the Jacket? 45:30 Debrief & Discovery 4: First Tick-Borne Meat Allergy Death & Your Costco Pecans 50:15 The Pecan Truth: Why Your Nuts Are From Last Year (and Mexico) 56:40 Wrap-up and Thanks for Surviving Without Us 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 🪩 JOIN CLUB DISCOVER Want more Discover Ag? Become part of our exclusive Club Discover on Facebook! Vote on the articles we cover Connect with other Disco listeners Discover behind-the-scenes content 🎉 Join the community: https://facebook.com/groups/clubdiscover 📲 CONNECT WITH US ONLINE Website: https://discoverag.com/ Podcast: https://pod.link/1615443750 Instagram: https://instagram.com/discoveragpodcast 🤝 PARTNERS AND SPONSORSHIPS MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off PONCHO OUTDOORS Code "DISCOVER" for $10 off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.  

Welcome to DEAR DISCOS - your VIP pass to more discovering, more behind-the-scenes content, & more community that celebrates all things Western/Agriculture. When you sign up to join, you will get exclusive access to twice a month "DEAR DISCOS Episodes" where you will hear our unfiltered thoughts, deep dives on topics too controversial for our Thursday episodes & educational interviews full of REAL value. It's a space we created with no time limits, no holding back, just the content you love and want to discover more of. Today, we're launching a brand new segment: THE COMMENT SECTION - where we pull your spiciest takes, hottest debates, and smartest insights from our most viral posts and discuss them together. Because Discover Ag is about shaping the conversation, not just listening to it. In this episode, we dive into the Steven McBee Sr. crop insurance fraud case and your wildly varied reactions, whether reality TV scandals hurt or help public perception of farming, the complexities of crop insurance and how fraud can happen (intentionally or not), comparing white-collar crime sentencing to violent crime outcomes, our first legal threat (yes, really) involving the Apeel controversy, ChatGPT's hilariously snarky response letter that we can't actually send, navigating influencer accountability and potential lawsuits in the social media age, Thanksgiving traditions, football husbands vs. practical gift wives, and advent calendars, leaf blowers, and Amazon mishaps as we head into the Christmas season. Get ready for an unfiltered, chaotic, and deeply honest conversation about everything from farm fraud to legal drama to holiday gift-giving. Don't forget to join our Facebook Group - Club Discover at https://facebook.com/groups/clubdiscover

Ep 237 | This week on Discover Ag, Natalie and Tara serve up a lighthearted holiday episode packed with farm-to-table realities, football meets farming, Western fashion collabs, and viral hippo content. Celebrity chef Tim Love explains why true farm-to-table dining is almost impossible — from inconsistent supply to the direct-to-consumer "ribeye problem." The hosts break down why local sourcing is so complex and why prices would have to rise by about 30% to make it viable. The Buffalo Bills celebrate National Farmer's Day by partnering with local dairy farmer "Farmer Shin," spotlighting New York's dairy industry. The segment also touches on quarterback Josh Allen's agricultural background, from FFA to his family's cotton and pistachio farms. Abercrombie & Fitch teams up with Kemo Sabe for a Western-inspired line. The hosts discuss whether blending mass-market and luxury works — and how the Yellowstone Effect continues to shape Western culture. A viral clip of a hippo eating a pumpkin during Denmark's Harvest Holiday leads to a conversation on seasonal feeding and closed-loop farming. The show ends with a story of a dairy farmer using colostrum to save a baby giraffe. BUT WAIT — there's more! The Disco Taste Test features a salted maple Dr. Pepper float perfect for Thanksgiving. Natalie spills hers, Tara swaps in Diet Coke, and both agree it's dangerously delicious. What We Discovered This Week 🤠 🪩 Chef Tim Love's farm-to-table reality check 🪩 Buffalo Bills highlight dairy farming 🪩 Josh Allen's FFA and farming background 🪩 Abercrombie x Kims Sabi Western collection 🪩 The Yellowstone Effect on culture 🪩 Salted Maple Dr. Pepper Float recipe 🪩 Viral hippo + Denmark's Harvest Holiday 🪩 Dairy farmers saving baby giraffes CHAPTERS: 00:00 - Intro: Farm-to-Table, Football, Fashion & Hippos 03:00 - Discovery 1: The Farm-to-Table Reality Check 05:00 - Supply Chain Challenges: Why 100% Local Doesn't Work 07:00 - The Ribeye Problem: Direct-to-Consumer Beef 10:00 - Price vs. Principles: Why Americans Won't Pay 18:00 - Discovery 2: Buffalo Bills & Dairy Farming 22:00 - Josh Allen's FFA Roots 28:00 - Discovery 3: Abercrombie's Western Release 30:00 - The Yellowstone Effect 39:00 - Disco Taste Test: Salted Maple Dr. Pepper Float 46:00 - Discovery 4: Viral Hippo Eats Pumpkin 52:00 - Farm-Zoo Connection: Dairy Farmers Save Giraffes 55:00 - Wrap-up and Happy Thanksgiving! 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Welcome to DEAR DISCOS - your VIP pass to more discovering, more behind-the-scenes content, & more community that celebrates all things Western/Agriculture. When you sign up to join, you will get exclusive access to twice a month "DEAR DISCOS Episodes" where you will hear our unfiltered thoughts, deep dives on topics too controversial for our Thursday episodes & educational interviews full of REAL value. It's a space we created with no time limits, no holding back, just the content you love and want to discover more of. Today, we're joined by Lindsay Branquinho - rodeo wife, mother, beloved internet personality, and queen of Western fashion. In this episode, we dive into Lindsay's journey from barrel racer to rodeo wife to rodeo mom, the evolution of NFR culture and fashion over 20+ years, finding your personal style and avoiding NFR overwhelm, practical tips for planning your NFR wardrobe without the anxiety, behind-the-scenes life at the National Finals Rodeo, the transition to watching her son Cade compete at Junior NFR, favorite NFR spots, experiences, and unforgettable memories, and balancing social media, fashion content, and real life during rodeo's biggest week. Get ready for an honest, fun conversation about lights, looks, and life in Las Vegas during the most magical week in rodeo. Don't forget to join our Facebook group at https://facebook.com/groups/clubdiscover