Advertise on podcast: Marketing Strategy Academy with Jen Vazquez

You paid for the brand photos, and most of them are sitting in a folder doing nothing. What if one photo shoot could feed your Pinterest account for the next 90 days? In this episode, I walk through the exact system I use to turn one brand shoot into months of pins that keep finding your ideal clients while you're busy doing literally anything else. Pinterest is a visual search engine, and brand photos are exactly what it was built for. In this episode: Why brand photos often outperform polished graphic pins The four types of brand photos that work best on Pinterest How to turn one photo into five pins with five different keywords How to map a full brand shoot to 90 days of content Why you only need a handful of blog posts, not 50 The 10 minute keyword step to do before your next shoot How board names tell Pinterest who should see your pins ALL RESOURCES MENTIONED Wanna learn Pinterest with an expert there to help for only $47?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Dear Pinterest Girl: Get your Pinterest questions answeredWant your account audited? FREE Pinterest Audits LIVE on YouTube. FREE Pinterest Resources⁠Support the show⁠ 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

You dropped an affiliate link into a pin and nobody clicked. If that sounds familiar, you're in good company. Most service providers try Pinterest affiliate marketing one way, pin the product, add the link, wait, and it barely works. There's a smarter way, and it's hiding in something you're probably already doing. In this episode, I break down: Why direct affiliate pins reach such a small slice of Pinterest The blog post bridge that reaches two types of buyers at once How coaches, photographers, and wellness pros can start with Amazon Niche affiliate programs that fit your ideal client How to write a before and after post people actually trust The one rule that keeps Pinterest from getting confused about who you serve ALL THE LINKS MENTIONED

You don't have a marketing problem. You have an operational problem. If you're bringing in leads but feeling overwhelmed, behind or stressed trying to deliver what you promised, this episode is going to feel very real. I'm chatting with Kasandra Murray, marketing + operations consultant and founder of Unlucky Umbrella Studio. She bridges two areas that are often treated completely separately and helps businesses line up lead generation with the systems, sales process and customer experience needed to support sustainable growth. In this episode, you'll learn: Where the loop between marketing promises and delivery most often breaks Why every business, big or small, struggles with documentation (and how to start without perfectionism) What effective training looks like, and how to combine visual, audio + hands-on learning How misalignment quietly hurts repeat business and referrals The first operational system to hand off when you feel overwhelmedKasandra's three growth tips: inbox zero, a negotiation lesson from Never Split the Difference, and documenting everything ALL LINKS MENTIONED

You're pinning your best photography work, you're being consistent, and you still aren't getting found on Pinterest. In this episode, I explain why the problem is almost never your photos. It's the words around them. I walk you through how Pinterest search really works for photographers, and how to use the specificity of your business (your services, your city, your venues, your style) as your biggest advantage. In this episode, you'll learn: How Pinterest reads your titles, descriptions, board names and bio to decide who sees your pins My 4-question keyword interview for photographers Why "wedding photographer San Jose" can beat "San Jose wedding photographer" The 5 places your keywords need to live The board structure that works (and why "My Faves" is hurting you) How to turn one photo session into 5 weeks of pins Grab the free Keyword Interview cheat sheet, the Pinterest Foundations checklist and the Organic Pins checklist inside my Visibility Vault at learn.jenvazquez.com/resources. Next week: the Pinterest strategy most service providers overlook that brings in a completely different type of buyer. ALL LINKS MENTIONED

I used to be that photographer, grinding Instagram every single day, posting reels, doing stories, engaging in comments. My bookings were fine, but fine isn't why I started a photography business. In this episode, I'm sharing exactly how photographers can use Pinterest to book more clients without being on it every single day, because the way most photographers are using Pinterest is the reason it's not working for them. In this episode: The 2021 deep dive that showed me 80% of my clients actually found me through Pinterest and Google, not Instagram Why Pinterest is a completely different buyer pool than social media The two biggest mistakes photographers make on Pinterest (hint: one is about keywords, not hashtags) How one wedding session can become 40 to 80 pins The exact keyword strategy for location-based photography businesses A real client case study where outbound clicks jumped 315% in six months Shownotes right here Sponsered by Aftershoot: ⁠Grab six months of Aftershoot Select for $49! ⁠ #cullsmarter

The number one reason service providers tell me they're not on Pinterest is this: "I don't have a blog. I don't have a ton of content. What would I even pin?" Here's what they don't realize. You do not need a blog to succeed on Pinterest. In this episode, I'm walking through exactly what Pinterest accepts as a destination when you don't have one, and why your brand photos might be some of the highest performing Pinterest content you're not using yet. In this episode: What Pinterest actually accepts as a pin destination (service pages, booking links, freebies, videos, and podcast episodes) Why brand photos, especially behind-the-scenes shots, outperform polished headshots on Pinterest How to turn one brand photo into five pins targeting five different keywords Simple content ideas that don't require a blog: FAQ pages, process pages, and testimonial pages Why a Pinterest pin can keep driving traffic years after a feed post disappears ALL LINKS MENTIONED

If you've been using a personal Pinterest account for years and wondering whether to convert it to a business account or just start over, this is for you. Good news, you don't have to start from scratch. You can convert your existing account and keep everything you've built, but there are a few things you need to do correctly to make sure your account actually works as a marketing tool. In this episode: Why a business account is non-negotiable if you're marketing on Pinterest The exact step-by-step process for converting your existing account What actually happens to your old personal boards (nothing gets deleted) How to set up your profile name, bio, and cover photo to attract your ideal client Why claiming your website is a step most people skip, and why it matters How to set up your first keyword-rich business boards ALL THE LINKS

The number one reason people tell me their Pinterest strategy falls apart isn't keywords, boards, or even consistency. It's the design step. They sit down to make pins, two hours later they're still adjusting fonts and colors, and they've made exactly one pin. In this episode, I'm walking through how to build a Pinterest pin template in Canva that you create once and reuse forever. In this episode: What makes a strong Pinterest pin template (size, background, text zone, URL, and CTA)The 5-step process for setting up your template in CanvaHow to duplicate one template into a five-pin set targeting five different keywordsHow to save your template so you never start from scratch againHow many template styles you actually need (hint, it's not many) ALL THE LINKS

I recently polled over 100 marketing professionals and asked a simple question: do you think of Pinterest as social media or a search engine? 51% said social media, 41% said search engine, 8% had no idea. That one answer explains why so many business owners feel completely burnt out by marketing. In this episode: Why social media platforms are engineered to need you every single dayThe search engine difference, and why Pinterest works nothing like Instagram or FacebookA pin I made in 2014 that's still in my top 10 performing pins todayWhat "calm marketing" actually looks like in practiceWho gets the best results from this approach, and who it's not forThe honest caveat about how long Pinterest actually takes to work ALL LINKS MENTIONED

You invested in brand photos. You've got them. Maybe a few made it onto your website or Instagram, and the rest are sitting in a folder doing absolutely nothing for your business. In this episode, I'm breaking down why the photos that perform best on Pinterest are never the polished headshots, and exactly how to turn one brand photo into five pins that can drive traffic for months, even years. In this episode: Why brand photos outperform graphic-only pins on PinterestThe specific types of shots that drive the most outbound clicks (behind-the-scenes, varied emotion, lifestyle, and tool shots)How to turn one photo into five pins targeting five different keywordsWhy the text overlay matters as much as the photo itselfWhere to pin your brand photo content for maximum reachWhy a Pinterest pin can outlast an Instagram post by months, even years ALL THE LINKS MENTIONED

Send us Fan Mail Most service providers who try Pinterest either post randomly and quit when nothing happens, or post consistently without ever understanding how the full strategy connects. This episode is the full picture, the complete Pinterest strategy that works as a system, so Pinterest keeps sending you the right clients even on the weeks you barely touch it. In this episode: Why Pinterest is a search engine, not social media, and why that changes everything about your strategyHow to set up boards that act as amplifiers for every pin you postThe 5 places keywords matter most on PinterestWhat to actually pin, and why you're never creating brand new content just for PinterestWhy consistency beats volume, and the pace that actually works long termHow long it really takes to see traction, and why the first few months feel quietThe one metric worth tracking (hint, it's not impressions or saves)ALL THE LINKS MENTIONED Support the show Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail If your SEO strategy still lives only on Google, you're missing where your clients are actually searching. Georgie Kemp, who leads organic search at Veed, joins me to break down why traditional SEO isn't dying (the data says search is actually growing) and how AI search is opening up a whole new playing field for small businesses and service providers. In this episode we cover: Why heavy Google search actually increased even as AI search explodedWhether you still need SEO fundamentals in the age of ChatGPT and AI overviewsWhat "multi-surface optimization" means and how to do it without a huge teamWhy video is the most underestimated part of your marketing strategyHow to turn one 60 to 90 second video into five pieces of contentWhy you need to ask a second clarifying question when clients tell you how they found youA simple, free test and learn approach to AI search you can start this weekGrab Georgie's free guide on optimizing video for AI search plus Veed's Ultimate Guide to Video Marketing report ALL LINKED MENTIONED Support the show Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail Your Pinterest business account is set up. You've got boards going. You're even posting here and there. So why isn't any of it turning into real traffic to your website? In this episode, I'm breaking down the exact posting system I use with my own clients to get consistent outbound clicks without living on Pinterest every day. In this episode: What to actually pin, and the 3 types of pins that work best for service providersHow to build a pin that actually stops the scroll (image, title, description, and CTA)The 5 Pins System, and why it multiplies your reach from a single piece of contentHow often you really need to post, and why volume spikes hurt more than they helpThe 7 day rule for spacing your pins, and the one exception I make to itHow to batch and schedule so your pins go out daily without you touching Pinterest every dayThe 30 second step almost nobody does that earns 123% more outbound clicksFree Organic Pins Checklist  Tailwind's Free Plan Pin Copy Pro Tailwind Market Research 1 Tailwind Market Research 2 Tailwind Market Research 3 Wanna read or watch the video?  Support the show Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail If you've been marketing on a personal Pinterest account, or you're starting from scratch and not sure where to begin, this episode is your foundation. Setting up your Pinterest business account correctly determines whether Pinterest actually works for you or just quietly sits there doing nothing. I'm walking through every step, including the details most tutorials skip entirely. In this episode: Why a business account isn't optional if you're marketing your business on PinterestThe two ways to get set up, whether you're starting new or converting a personal accountHow to fill out your profile so Pinterest knows exactly who to show your content toWriting a profile name and bio that work as SEO, not just introductionsWhy claiming your website matters more than most people realizeHow to set up your first boards with the right names and descriptionsA full setup checklist to make sure you didn't miss a thingALL THE LINKS MENTIONED Support the show Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail You paid for a brand shoot, you love the photos, and they're sitting in a folder on your computer not booking a single client. Here's the truth: the photos that fill your calendar are not about how you look. They're about what your future client needs to see to feel ready to hire you. That's a completely different brief. In this episode, I'm giving you the 5 questions to answer before your next brand shoot so every photo pulls its weight in your marketing. In this episode, I cover: Why brands using original photos see a 35% increase in customer trustThe most overlooked shot in every brand session (not one photographer I've worked with planned for it)What to wear when you don't have a uniform, and the 4 colors that work with any brand paletteHow your client's before-and-after emotions become a visual brief for your expressionsVaried looks: how one shoot can fuel a year of scroll-stopping contentWhy your tools, your workspace, and even your pets belong in your photosHow these photos become Pinterest pins, reel covers, and thumbnails that stop the scrollGrab the free Brand Shoot Prep Checklist inside my Visibility Vault at learn.jenvazquez.com/resources, and if you're ready for a shoot planned around your marketing, book a free discovery call at jenvazquez.com/discovery.  Or, read right here. https://jenvazquez.com/brand-photo-shoot-prep-5-questions-that-book-clients/ Support the show Wanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.