
Advertise on podcast: It Depends
Rating
5from
This podcast has
95 episodes
Language
EnglishPublisher
Jordan Holland and Katie HoganExplicit
No
Date created
2022/05/05
Latest episode
2026/10/11
Average duration
57 min.
Release period
35 days
Description
CrossFit Games legend and seminar staff flowmaster Katie Hogan, and multi-location affiliate owner, and CrossFit Games participation award winner Jordan Holland discuss everything at the intersection of fitness and business with an admitted CrossFit bias. If you love snatches, and sarcasm you found your people.
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Check latest episodes from It Depends podcast
93. Katie crushed at WZA SoCal and Jordan is getting coached hard
2026/10/11
Katie competed at wza socal, jordan is getting coached at home and in the business, and orphan raccoons are going to CrossFit?
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm
92. The great rebundling, Katie is getting jacked, and Jordan is getting skinnier and richer
2026/09/16
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm
91 CF Games, big girl firsts, and too many trainers without business skills
2026/09/06
Jordan and Katie get caught up after a big stretch apart. CrossFit Games recap, raising girls is complicated, too many trainers are not leveling up business skills and Planet Fitness walks back some concepts.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
90. Jordan joins gym academy and trolls other Jordan, Katie doesn't care for it.
2026/06/29
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm
89. Mustache Mike is here and stop texting like an idiot
2026/05/30
We go deep with a gym owner from a small town in Texas and he is absolutely crushing it. Text messaging might be costing you more than you think.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm
88. 9 foot targets are lame, Nike is taking a step backward, the moon "landing"
2026/04/12
SHOW NOTES
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm
87. It's been a while, and there are billions on the horizon
2026/04/06
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm
86. When should you expand the offering, and stuff gets heavy sometimes.
2026/02/08
Jordan and Katie get a little sad on this one working through some heavy topics. NOBULL comes up for the first time in a long time and Jordan is absolutely CRUSHING 2026!
This episode was produced by Jordan Holland. The information, and opinions expressed here are mine and Jordan’s own, and nothing stated here represents CrossFit HQ. Sources are in the show notes.
Please like and subscribe to It Depends and also tell a friend. Thanks for Listening to It Depends. We will be back in a couple of weeks for another fitness and business rundown.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm
85. Katie hates trees and RESET needs a better manager?
2026/01/21
Jordan and Katie go on epic tangents before they get down to business. Katie suspsects Jordan of getting hustled by a tree farmer. Staff development is an ongoing concern and RESET'S crap Q4
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm
84. Well rounded teams and NOT following your passions
2025/12/20
Katie and Jordan take a big risk and go off on some tangents.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm
83. RESET did a customer survey and Jordan is FIRED!
2025/12/07
Jordan and Katie unpack the results of the recent RESET customer survey, Jordan is a land baron, and Katie's daughter is invincible.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm
82. Imposter syndrome, Jordan is off the market, and Chad wins
2025/11/21
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm
edits
talking over her before "how was your week?"
episode summary pause before question of day
81. Big life changes, lawsuits, airpods and gym politics
2025/10/07
Katie and Jordan do it again covering the FTC suing LA Fitness, the new airpods for your mixed language classes, and how to temper social issues in the gym.
80. WE ARE BACK! Katie is mom AND coach of the year and Jordan is locking down that sugar mama
2025/09/09
It has been two months of chaos so there is a lot to catch up on. Sending kids to college, extra sweaty members, and not all coaches are created equal.
79. Great day in history, CrossFit vs everything or CrossFit PLUs everything
2025/06/08
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm
Podcast reviews
Read It Depends podcast reviews
Coach Clever 2024/01/12
Fitness, business, greatness
I just want to listen to them discuss ALL the things. Katie has thee best humor and Jordan is always ✨energy✨on! This show is a great resource of kn...
mxca 2023/09/25
Amazing podcast for anyone interested in the business of fitness
Much like Jordan’s crop tops and booty shorts, It Depends is a tight, short, and functional review business of fitness, especially CrossFit, that reve...
Zoey601 2023/09/24
My favorite fitness podcast
Jordan and Katie are simply the best. Not only are they hilarious, but the information they’re putting out there about the CrossFit community and the ...
sweetoly 2023/08/03
Valuable and entertaining
This is one of the rare podcasts that I would be willing to listen to each episode more than once. The banter, the insights, the quality of guests add...
Richwardpdx 2023/07/19
Non-stop listener!
As a CrossFit affiliate owner and member of the Great PNW, I definitely recommend this podcast! Very helpful and insightful as I do my best to have a...
SlickNick32 2023/06/21
Gotta love ‘em!
Love the content and awesome chemistry between these two!
Adam Neiffer 2023/06/07
AWESOME.
This podcast is incredible. Outstanding content for CrossFit affiliate owners for sure, but Jordan and Katie are also super enjoyable and entertaining...
DTW85 2023/04/27
Love this podcast more than Jordan’s loves no bulls womens tank tops
As a CrossFit nerd I absolutely this podcast. I like being updated about what’s going on in CrossFit and the fitness community in general and how it c...
KitTheBit 2023/03/03
By far my new favorite
These two…. Funny, smart, focused but also somewhat random with quips to each other. I’m loving this. CrossFit is a big element in conversation but it...
GGPACF 2022/12/30
Delightful & Honest
I enjoy listening to the episodes as Jordan and Katie make it fun, easy to listen and yet with a no nonsense feel. They discuss challenges and scale t...
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