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In today’s episode, we dive into one of the biggest foundations of a profitable interior styling business: your mindset around money. I share what really happens when you raise your prices without doing the inner work to back it, and a powerful client story that shows how shifting your beliefs around worth and value can completely change how confidently you quote, sell, and show up. This is the difference between charging more and actually believing you deserve it. I walk you through five key pricing mindset shifts that can instantly impact your profits — from seeing your business as a business (not a hobby), owning your fees with confidence, and never assuming what a client can or can’t afford, to understanding that you’re paid for your expertise, not your hours. If you’re ready to stop undercharging, attract aligned clients, and feel solid in your prices, this episode is for you. ____ If you enjoyed this episode, please hit the subscribe button and leave a 5 star review! You will find Katrina Lumsden on Instagram @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Clarity Call Join the Soul Led Stylist Waitlist

Welcome Back - In this episode I am sharing what I have been navigating behind the scenes and being very honest about how I have gone off track with my mindset and health in the last month. I share what I am doing to change and hopefully improving my health and weight as well! Because Designing a Life you Love comes from the inside out and if you aren't taking care of your body and mind everything else falls apart. I hope this episode inspires you to do the same. ____ If you enjoyed this episode, please hit the subscribe button and leave a 5 star review! You will find Katrina Lumsden on Instagram @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Clarity Call Join the Soul Led Stylist Waitlist

So many designers get caught up trying to make everything perfect—the website, the graphics, the feed—when the real growth happens through doing. In this episode, I’m sharing how experimenting and trying new things in my own interiors business—like workshops, masterclasses, and new service offers—helped me build momentum, attract clients, and earn six figures. Perfection doesn’t move the needle. Action does. I’ll also take you behind the scenes of how I’ve been evolving my own business lately—playing, testing, and learning what truly lights me up. This season has reminded me that clarity doesn’t come from thinking, it comes from doing. So if you’ve been sitting on an idea or waiting for everything to be ready—this is your sign to start. ____ If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Join the Soul Led Stylist Waitlist Get your FREE Interior Styling Services Guide Template - HERE

If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Join the Soul Led Stylist Membership Get your FREE Interior Styling Services Guide Template - HERE

If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You will find Katrina Lumsden on Instagram @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Learn more about PURPOSE Get your FREE Interior Styling Services Guide Template - HERE

Today I am chatting with Kellie Reynolds from Reynolds Residence.  Kellie started her career in interior design 20 years ago and has enjoyed some really incredible milestones during the early years of her career.  Through a homewares store she owned her work was featured in magazines and saw her build so many beautiful relationships in the industry. When she closed that store to be more present with her boys, kellie took a step back from working full time in interiors and has been through quite a big life shift during that time as well. So now, she is starting again in a fresh new chapter  and she shares how that looks for her, what she is doing differently and how she is navigating a marriage breakdown and building her interiors business and life again. We chat about finding your unique special sauce and what makes your interiors business different, how life throws you curveballs and you just have to roll with it to get through it and what starting all over again looks like for her in her business.   _____ You can find Kellie @reynolds.residence on Instagram. If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Join the Soul Led Stylist Membership Get your FREE Interior Styling Services Guide Template - HERE

If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You can find Brittagh @brittaghlynndesign - Head over and give her a follow. You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Join the Soul Led Stylist Membership Get your FREE Interior Styling Services Guide Template - HERE

In today's episode I have a beautifu conversation with Sharon, an Interior designer who has been in the interiors industry for over 20 years through her own renovations and property developments, working in a homewares store and then starting her own styling business about 12 years ago.  I had the pleasure to work alongside Sharon inside my Expand Mentoring container over 3 months and her story is so inspiring. We chat about her journey, her lightbulb moment when she realised she had been ripping herself off for years with too low pricing, how the universe kicked her butt and forced her to finally follow her dream and go all in and the power of simplicity in your business. This episode will give you a bit of an inside look at what goes on inside Mentoring with me, her story will inspire you and  how Sharon is creating a soul led interiors business and designing a life she truly loves. ____ If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You can find Sharon @lapalmainteriors - head over and follow her journey! You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Join the Soul Led Stylist Membership Get your FREE Interior Styling Services Guide Template - HERE

This episode is a very open, raw and real one. I share my journey of the unfolding of my souls purpose. That I am being shown and nudged to stop hiding and start to live and show up authentically as me. To follow my dream to help women to Design a Life they Love. Through mindset, meditation, intutive and spiritual practices and of course manifestation. It's time. If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Join the Soul Led Stylist Membership Get your FREE Interior Styling Services Guide Template - HERE

In today’s episode, I’m diving into a conversation that’s been coming up a lot with my clients—how to actually get new leads and clients when you’re starting out in your interiors business. It can feel really overwhelming in the early days when you don’t have a big portfolio, aren’t feeling confident yet, or simply don’t know how to put yourself out there. So, I wanted to share some practical and soulful ways to gain momentum, build confidence, and start booking the work you dream of. From doing free projects to gain experience, to networking with friends, family, and industry contacts, to getting creative with flyers, markets, and even school newsletters—there are so many ways to open doors. But here’s the key: strategy alone won’t cut it if you don’t believe in yourself. I’ll share why blending mindset with action is the secret sauce to growing your interiors business with confidence and alignment. ______ If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Join the Soul Led Stylist Membership Get your FREE Interior Styling Services Guide Template - HERE

For over two decades, I’ve dreamed of owning a home with water views — a place I could see my family gathered, my grandchildren running around, and me sitting back in a deck chair soaking it all in. This vision lived on my vision board for more than 10 years, written in my journals, and even visited in my dreams. But for a long time, I was stuck in the “how.” I thought I had to figure it all out myself, and in doing so, I believe I was blocking it from happening. When I finally leaned into manifestation, let go of the how, and trusted the timing, everything shifted. We sold our home in Gymea Bay with the goal to diversify our assets, renovate, and build equity. It’s not just about creating our dream home — it’s about creating opportunities for the future, including flipping homes with our boys. This is the story of believing it’s yours long before it arrives. If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Join the Soul Led Stylist Membership Get your FREE Interior Styling Services Guide Template - HERE

In this episode, I’m riffing from the heart about those quiet nudges we feel when something in our business or life is just… off. I open up about the signs and intuitive breadcrumbs that have guided me through every big decision—from opening my store to walking away from a thriving interiors business—and how I’ve learned to fully trust my inner guidance system, even when the path feels unclear. Right now, I’m in my own transition. I love what I do mentoring interior designers, but I know there's another layer calling me. I'm sharing the exact tools I use—journaling, meditation, oracle cards, spirit guides, and signs from the universe—to navigate change with clarity and confidence. This one's for the woman who feels the pull toward something more, even if she doesn’t know what “more” looks like yet. ____ If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Join the Soul Led Stylist Membership Get your FREE Interior Styling Services Guide Template - HERE

In this episode, we unpack why intentional stillness is one of the most powerful — and uncomfortable — shifts you can make as a woman in business. If you've ever filled your calendar to avoid the quiet or panicked when things slow down, this one’s for you. Stillness isn’t laziness. It’s the recalibration space your nervous system needs to stop chasing and start receiving. I share the patterns I see in women who are holding too much to hear their own clarity — and how the pause isn’t where momentum dies, but where it regrows. You’ll walk away with a simple practice to start trusting stillness now, before burnout makes it non-negotiable. _____ If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Join the Soul Led Stylist Membership Get your FREE Interior Styling Services Guide Template - HERE

In today’s episode, I’m sharing the vision behind the Soul-Led Stylist Membership - a space I needed in my own career and one many of you might be craving now. This mastermind blends business strategy with soul alignment, giving you the structure and support your creativity deserves. It's all about building a business that lights you up, attracts the right clients, and allows you to grow without burnout. Soul-Led Stylist offers two tiers—Soul Starter and Soul Elite—designed for any stage of your business. You’ll get group coaching, a resource library, social media prompts, and live masterclasses. Enrolment is open, and I can’t wait to welcome you inside when we kick off on August 4th. Join before 24th July and get a bonus strategy session with me! ______ If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Join the Soul Led Stylist Membership HERE Get your FREE Interior Styling Services Guide Template - HERE

The Soul Led Stylist Membership is open for enrolment! You can learn more and sign up via the link HERE ___ If you enjoyed this episode, please hit the subscribe button and leave a 5 star review!   You will find Katrina Lumsden on Instagram @_katrinalumsden_or at the podcast Instagram account @she_designed You will find links to all you need to know about working with Katrina HERE BOOK a Discovery Call Join the Soul Led Stylist Membership HERE Get your FREE Interior Styling Services Guide Template - HERE