
Advertise on podcast: Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades
Rating
5from
This podcast has
124 episodes
Language
EnglishExplicit
No
Date created
2022/06/08
Latest episode
2026/10/21
Average duration
79 min.
Release period
15 days
Description
Construction industry marketing and business tips on how to build, grow and scale your trades or construction business. Business coaching for tradesmen and tradeswomen like plumbers, electricians, plasterers, joiners, roofers and building contractors: Marketing tips for tradesmen How to generate leads in a trades construction business How to make profit in a trades business How to systemise a trades business How to grow a plumbing or electrical business How to grow a construction company How to create a positive mindset Hosted by Craig Wilkinson founder of Trades Freedom Club
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Check latest episodes from Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades podcast
124. The 6 Cog Marketing Strategy To Generate Vetted Leads In Your Trades Business
2026/10/21
If your phone isn’t ringing with the right enquiries, your marketing is out of date. Full stop.
Posting the odd job photo, hoping for referrals and paying for leads that ghost you no longer works.
AI has changed how customers find and choose trades, and the businesses who adapt now will take the work everyone else is waiting for.
In this episode I give you the 6 Cog Marketing Ecosystem, the exact system our members are using to bring in vetted, ready-to-buy customers right now.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Discover the deadly mistakes trades are making with their outdated marketing Uncover the hidden branding mistakes quietly costing you high-paying workLearn the simple social media formula that makes your phone ringUncover the website features that create an enquiry-generating machineDiscover the vetting secret that stops tyre kickers wasting your eveningsListen to this powerful marketing strategy before you get left behind.
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
Free Marketing Audit: Book a free marketing audit with our expert team
123. 3 Lessons From Ant Middleton to Build A Better Trades Business & Life
2026/09/30
Running a trades business can feel lonely. You’re carrying the pressure, working long hours and wondering whether things will ever change.
And while you’re giving everything to the business, what’s happening to your health, relationships and life outside work?
After completing Ant Middleton’s Special Forces training camp for the third time, I came away with lessons that reach far beyond the camp.
In this episode, I’ll share what happened, what it made me realise about running a business, and the 3 questions I think every trades owner needs to ask themselves.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Uncover the beastings we took but why they are so important to life's lessonsDiscover why trying to carry every business decision alone is holding you backLearn what it takes to make a difficult change you’ve been putting offFind out how to keep making progress after the initial burst of motivation fadesTake away practical ideas for building a better business and a life outside it.
Learn from the SAS Special Forces Operators as they pushed us to our breaking point LISTEN NOW!!
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
122. 7 Mindset Shifts Every Trades Business Owner Needs for Lasting Success
2026/09/16
Working ridiculous hours, dealing with problems and wondering why your trades business isn’t giving you freedom?
For years, I thought success meant working harder.
When things went wrong, I worked longer, took on more jobs and did everything myself.
The truth? I was a busy fool. That mindset damaged my business, health and relationships, nearly costing me everything.
I realised I couldn’t change the business until I changed myself.
In this episode, I reveal the seven mindset shifts every trades business owner needs to achieve lasting success.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Uncover 7 hidden mindset traps sabotaging your business and personal success.Discover how to destroy fear and limiting beliefs before they destroy your business.Learn why your comfort zone is your greatest danger and how to break free from it.What successful owners sacrifice without damaging their health, family or freedom.Master 3 forces behind unstoppable growth: responsibility, discipline and resilience.
If your growth has stalled and nothing you’ve tried is moving you forward, you need to listen to this episode.
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
121. How I’d Build a Trades Business From Scratch For Time And Financial Freedom
2026/09/09
If I had to start a trades business today from scratch…I’d build it to give me profitable leads on day one
Create me high net profits on day one
Protect my time from day one, so I don’t become that ultimate busy fool.
There are four areas of business I’d invest in immediately. Why?
Because I’m not building a business to trap myself inside it… I’m building one that gives me time and financial freedom from the start.
Even if you have an established business you could do this, if you know what the four areas are.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Uncover what real time and financial freedom means to you. It’s not what you expectDiscover the 4 step formula that will immediately make you more money and save time Learn how to save a decade of unnecessary graft, sweat and tears 10 mini strategies to scale your business and build a team from day one How to escape the Busy Fool Stage and move straight to the Freedom Stage
If you feel stuck, overwhelmed, or fed up, this episode is the key you’ve been working so hard to find. LISTEN NOW!
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
120. 7 Steps To Get Off The Tools And Grow Your Trades Or Construction Business
2026/07/01
Getting off the tools sounds simple.
Employ a few tradespeople, hand over the jobs and spend your time running the business instead.
But it rarely works like that.
Without the right systems, people and processes in place, jobs get missed, standards drop, customers complain and everything quickly turns into chaos.
Then, before you know it, you’re back on the tools trying to fix the mess yourself.
I know because I made these mistakes in my own construction business. That’s why I recorded this podcast episode.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
The 7 crucial areas you must implement before you can confidently step away from the toolsThe 3 biggest reasons most trades business owners remain trapped on the toolsThe only 2 reasons you should employ a team and how to find the right tradespeopleThe three software systems that will help your business run smoothly without everything relying on youHow to generate enough work to keep your team busy, cover their wages and protect your marginsYou won’t get off the tools permanently by simply working harder or employing more people. You need to build a business that can operate without you being involved in every single job.
Listen to the episode NOW and discover the seven areas you need to start implementing.
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
119. How to Get Your Time Back, Beat Overwhelm and Still Grow Your Trades Business
2026/06/24
Are you spending your evenings catching up on quotes, invoices and paperwork?
Are you sacrificing weekends and family time because there never seems to be enough time to get everything done?
When your business constantly depends on you, it can feel impossible to step away without everything grinding to a halt.
In this episode, I share five powerful time-management strategies that will help you regain control, reduce the pressure and create more time for the things that matter outside of work.
These are the same principles that helped me go from being an exhausted joiner working up to 90 hours a week to running four businesses, working three days a week and finally achieving genuine time freedom.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Uncover the deadly LVT time mistakes killing your motivation and burning you outDiscover how to work just 3 days a week but earn more money than working 6 days Steal our proven 5-step strategy to get your time, hobbies and life back Learn how to get more organised, more productive and more profitable How to systemise your business and get your team running your jobs LISTEN NOW and get your valuable time back.
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
118. Inside Ant Middleton's Special Forces Training Camp: The Truth About Mental Toughness
2026/06/17
I've just completed Ant Middleton’s Special Forces Training Camp alongside 30 members of the Trades Freedom Club.
From start to finish, we were pushed mentally, physically and emotionally to our absolute limits.
This interview was recorded just two hours after we'd jumped from a Special Forces boat into an ice-cold lake and endured one of the toughest experiences of our lives.
We discuss leadership, accountability, resilience, mental toughness and the mindset required to perform under pressure when quitting feels like the easiest option.
This is a raw and honest conversation recorded while the pain was still fresh, the emotions were still high and the lessons were still sinking in.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Discover how pushing past pain and fear unlocks your true potential.Learn to lead with calm, clarity and confidence under extreme pressure.Steal the mindset and mental discipline of Special Forces operators.How to build emotional resilience when business chaos hits hard.Why true growth happens outside comfort zones and when you’re tested most.
Listen now to get a behind-the-scenes look at the experience and find out how you can secure your place for September's camp.
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
Book your place on Ant Middleton's next special forces training camp
Challenge The Wild events Check out Dan Searson and his teams events
Healthier Hero’s Challenge The Wilds chosen charity
117. The Thoughts About Quitting That Every Self Employed Tradesman Will Understand
2026/06/10
Have you ever thought…
“I can’t do this anymore, I’ve had enough of all this stress and hassle and i’m ready to pack it all in” If so, you're not alone.
Running your own business can sometimes grind you down and push you to the point where you consider throwing in the towel.
In this raw and honest episode, I talk about the thoughts that many self employed trades business owners, including myself, have but rarely admit to anyone.
The pressure, the stress, the self-doubt, the overwhelm, and those moments where quitting feels like the easiest option.
I also share with you some of the lowest points in my life and business to help you realise it’s not just you. We all go through the same cycle of stress.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Discover the 4 killer mistakes and experiences that brought me to my knees How I took a beating from a scaffolder that broke me and my confidence How I was ripped off for tens of thousands of pounds in my first year in businessWhy I broke down in tears, sobbing like a baby and had terrible dark thoughts How time, money and your relationships will turn you into an emotional wreckListen to this episode now to hear some home truths that most people will never tell you about running your own business.
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
116. The Honest Truth Nobody Tells You About Growing A Trades Or Construction Business
2026/06/03
Nobody talks about the breakdowns, the stress, the sleepless nights or the pressure of trying to keep a trades or construction business alive while pretending everything is fine.
Social media has convinced us that your competitors are winning. Their shiny new vans, expensive offices and the fake “living the dream” posts are just hiding their own worry, debt and burnout.But the most dangerous part is you look at their so-called success and start to compare your business and life to theirs.
You start to believe you’re the only one failing and this ends up destroying your confidence and business.
The truth is, most business owners are battling problems you never get to see.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Uncover the deadly self sabotage that’s holding you and your business back Discover why fake social media posts are destroying your confidence without knowingLearn the killer mistakes I made in growing my construction business The 3 areas of business and personal development to skyrocket your results Why you must have a positive circle of influence to get help and support from
You’re not failing in anything. You need to give yourself a pat on the back for what you are achieving LISTEN NOW to take it all in.
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
115. How To Create Your Evergreen Content Strategy To Generate More Leads And Sales
2026/05/13
If you're spending loads of time creating content and posting on social media every day, but still not generating enough leads, then this new podcast episode is a must-listen.
In this episode, I break down one of the most powerful and overlooked marketing strategies that can help you generate more leads, build trust & authority and dominate your local area.
I’m going to teach you exactly what an Evergreen Content Strategy is, where to use it, and the five types of evergreen content you should be creating right now to grow your business.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Uncover the real reasons why your old Attract Strategy is not working and never will Discover why it’s critical you become a Content Creator and Sales Person Learn what content to create that will immediately generate you leads and more sales The 5 types of Evergreen Content you must create now to build authority and trustImplement the 6 Step Evergreen Content Formula to save time and stress
Stop creating the same crappy content as everyone else and learn how to create content once that will sell your products and services for years to come. LISTEN NOW
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
114. 15 Cashflow Mistakes Tradesmen Are Making That Cause Debt, Stress and Sleepless Nights
2026/05/06
Does any of this sound like you? Have you been there… or are you living it right now?
In the early days of building my joinery and construction business, cashflow was a constant battle.
The money problems didn’t just affect the business, they brought anxiety, pressure, and stress, and caused no end of arguments at home that impacted my family.
I remember the sleepless nights… lying there, staring at the ceiling, worrying about how I was going to pay wages, suppliers, and the VAT bill with nothing in the bank.
But here’s the truth, turning your business into a cash-rich, profitable machine is far simpler than most people think.
You can get out of debt, take back control, and massively increase your profits by implementing the 15 steps I break down in this episode.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Discover the 15 cashflow mistakes that are draining your money every single weekUnderstand exactly why your cashflow is tight, profits are low and why debt keeps buildingLearn how to turn your business into a cash-rich company with consistent money in the bankGet clear on the 8 key numbers you must track to increase your net profit marginsLearn how to price jobs properly so you stop losing money and start maximising profit
If you have or are experiencing cash flow issues in your business I would strongly recommend that you listen to this TRAINING NOW
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
113. The 5 Steps To Grow A Trades Business And Achieve Time & Financial Freedom
2026/04/29
If you want to make more money, free up your time, and grow your trades business, it’s absolutely critical that you implement these 5 areas of business in the right order.
Otherwise, you’ll stay stuck working 60 plus hours a week, chasing poor quality leads, struggling with cash flow, and constantly fixing problems your systems and team should be handling.
In this episode, I break down the 5 fundamental areas you must get right to take back control, increase your profits, and finally build a business that gives you real time and financial freedom.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Discover the five most important business areas forming your backbone to scaleLearn the exact order to build your business and avoid becoming busyFind the vital numbers in your business to immediately increase profit marginsUncover marketing strategies you’ve neglected that generate an avalanche of leadsLearn to systemise, automate your business, and build a team that runs it
Stop winging it and learn the formula to building and scaling a business the easy way….not the hard way. LISTEN NOW
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
112. How To Generate Leads & Win Better Jobs Using This Attract & Conversion Strategy
2026/04/22
Most trades businesses aren’t short of work… they’re just bad at attracting and converting it.
You’re doing the same marketing as everyone else, so you’re getting the same results…
Inconsistent leads, attracting time wasters and your quotes are being ghosted. One week you’re busy, the next it’s dead.
In the episode I teach you how to create a powerful and proven Attract and Conversion strategy to attract pre-vetted leads and turn them into paying customers.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Uncover the 10 deadly mistakes you're making with your marketing content Discover the 20 new attract strategies that will generate an avalanche of leads Learn the mathematical formula to work out your conversion rate How and why you must build vetting forms to increase your conversions10 school boy error mistakes you are making that's losing you work every day
LISTEN NOW to generate more leads, win better jobs and get better customers
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
111. The AI Social Media Strategy For Tradesmen. How to Win More Jobs
2026/04/15
Are you still posting the same type of social media content you were a few years ago and wondering why nothing’s happening?
The truth is, social media has completely changed and if you’ve not implemented AI into your strategy, you’re already behind.
Right now, businesses using AI, video, and personal branding are dominating attention, generating more enquiries, and winning more work.
In this episode, I break down exactly what’s changed, what’s killing your reach, and how you can start turning your social media into a consistent lead-generating machine.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Uncover the deadly changes that are killing your algorithm and engagement Discover the 5 drastic changes that have changed the social media landscape Learn the 7 AI strategies you must implement now to dominate on social media Which 5 areas of social media you need to rapidly change before it’s too late How your customers behaviour and attention span has changed on social media LISTEN NOW before your competitors steal my strategies and dominate….leaving you playing catch up.
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
110. The 3 Relationships That Are Destroying Your Trades or Construction Business
2026/04/07
Are you putting the graft into your business, working long, hard hours, but still feel like you’re getting nowhere?
You’re busy, flat out, constantly on the go, but your time is never your own and the profit isn’t where it should be.
Some months you’re even struggling to cover overheads, wages, and pay yourself. And on top of that, your team and customers seem to think they are running the show.
That’s not a business, that’s chaos and it all comes down to 3 key relationships that I teach you in this episode.
WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
Uncover the 15 mistakes you’ve allowed to let in that are destroying your business Learn 5 steps to win back your time and become more productive and organisedDiscover why you are making little to no money and how to immediately fix it How to take back control of your time and relationships with customers and team Stop acting like a boss, start leading, and build a team that trusts youIf your business is controlling you, your time and your finances, this episode will help you to regain full control. LISTEN NOW!
BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.
JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community
APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme
LeadZilla - Marketing and Sales Software: Start your 14 day free trial now
ServiceM8 - Job Management Software: Start your extended 28 day free trial and bonuses
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