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If you've been putting off running ads because you think you need a massive budget or an agency on retainer, this episode is going to change your mind. I brought on Meagan Buggey — a meta ad strategist who works with female coaches and service businesses — to break down exactly how affordable, simple ads can grow your Facebook group. We're covering: - Why "you need thousands of dollars to run ads" is one of the biggest myths out there (and what it actually costs to get started) - The Meta targeting feature that's quietly wasting people's ad budget without them knowing - Why writing ad copy is nothing like writing content — and the one rule that changes everything - The very Facebook-Group-specific mistake that can cost you access to your entire group P.S. Meagan just wrapped a full hour-long masterclass on this exact topic inside the Group Growth Club — the recording (plus her full checklist of resources) is in the membership now! Hop into the Club to access the full masterclass!   Connect with Meagan:  IG: instagram.com/meaganandcompany Website: youradbestie.com Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

Summer's coming, and so is the moment I turn to my Facebook group and think, "wait, do I actually have to keep doing this by hand?" Spoiler: no. This week I'm breaking down the five things you can automate in your Facebook group right now, so it keeps running — and growing — while you're at the pool, on a plane, or just refusing to open your laptop for twelve straight weeks. I'm covering: The one thing I will never fully automate (and the exact reason a very hate-filled membership request taught me that lesson) The two free, built-in Facebook features most group owners forget to turn on How to keep your group posting every single day without writing a single caption in July The simple $5-a-day strategy I've used to grow my own group on autopilot This episode also kicks off the Automations Challenge inside the Group Growth Club — five days, five tasks, plus one bonus AI automation I've never talked about publicly.    Happy Listening! Sarah   In this episode, I mention using GroupCollector. If you'd like to use this software (highly recommend you do!!), grab it here: https://groupcollector.com/?ref=622 (this is an affiliate link. if you choose to make a purchase I may earn a commission at no additional cost to you). Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

What if the secret to never running out of content ideas wasn't creating more — but reusing what you already have, better? In this episode, Sarah sits down with Jackie Naunton of the Seriously in Business podcast to talk about a content system that completely changed how she shows up online — one that turns a single podcast episode into an entire week's worth of content without the burnout, the blank-page panic, or the scramble to design something new every day. They get into why doing the same thing over and over might actually be the smartest move you can make on social media, the one Canva update that changed everything, and the mindset shift that finally got Sarah off the "I need a new template" hamster wheel. If you've ever felt like content creation is a race to the bottom, this conversation might change how you think about it for good.   PS. If you enjoyed this episode, you'll LOVE the full masterclass Jacqui is teaching inside my membership, the Group Growth Club!!  She's teaching the Hero Design System in full AND is providing my members a template they can customize to their own business so they can plug-and-play all their graphics and content to create better content in less time!    Catch the workshop inside the club: https://offers.sarahbeisel.com/club   Tune in to Jacqui's podcast here: https://whitedeer.com.au/podcast/       Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

We have a special episode coming for you today! Join us for a sneak peek at the Get Paid to Post Challenge, happening NOW, May 4-6 2026!    In this snippet, I'm talking through the 3 culture gaps in your Facebook group that are blocking your sales. These are things that impact the way you show up, the way your ideal clients view you, and how they're interacting in your group. You could have the best sales strategy in the world, but without the right culture in your Facebook group, you will struggle to sign clients.    There's still time to join us live for this challenge! Head over to https://offers.sarahbeisel.com/challenge and grab your free ticket! (or upgrade to VIP and snag lifetime access so you can watch anytime!)   Happy Listening! Sarah   Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected] Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

I've talked about content. I've talked about growth. I've talked about sales strategy. But this? I don't think I've ever touched this one before on the podcast, and honestly I'm surprised more people aren't talking about it. Because there's something happening inside a lot of Facebook groups that has nothing to do with your offer, your content, or how often you're showing up. It's a culture problem. And the wild part is most group owners created it completely by accident, with the best intentions. In this episode I'm getting into the invisible dynamic that might be sitting between you and consistent sales, why the online space has trained people to expect things for free, and the mindset shift that genuinely changed everything for me. Key Takeaways: The subtle group culture pattern that quietly trains your audience not to pay you Why giving value and building a buying culture can actually work against each other when the balance is off The nail salon analogy that reframes the whole thing in a way that's hard to unsee What it actually looks and feels like to show up in your group as someone who is open for business Happy Listening! Sarah   >> Join the Get Paid to Post Challenge for Facebook group owners, happening May 4th-6th! This is a free 3-day challenge to help you figure out exactly what you need to do to make your next $4k from your Facebook group. Grab your free ticket at https://offers.sarahbeisel.com/challenge    Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected] Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

If your income has been all over the place lately, some months great, some months crickets, I have something to tell you. And fair warning: it's going to sound a little anticlimactic at first. It's not your offer. It's not your sales skills. It's not your audience. The thing standing between you and consistent income is something way more fundamental than any of that, and once you see it, you genuinely can't unsee it. In this episode I'm getting into the real reason so many Facebook group owners can't seem to create predictable revenue, why copying what works for someone else tends to backfire, and the shift that finally made things feel a whole lot less chaotic for me personally.   Key Takeaways: The surprisingly boring thing that's likely driving your income inconsistency Why a good month followed by a bad month is actually a clue about something deeper What I learned after six years in business, a lot of failed experiments, and one business model that made me physically ill Why there's no one-size-fits-all strategy, and what to build instead   Happy Listening! Sarah   >> Join the Get Paid to Post Challenge for Facebook group owners, happening May 4th-6th! This is a free 3-day challenge to help you figure out exactly what you need to do to make your next $4k from your Facebook group. Grab your free ticket at https://offers.sarahbeisel.com/challenge   Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected] Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

You've seen the claim. Maybe it's been haunting your feed too — the bold promise that a tiny Facebook group should be printing you six figures, and if it isn't, something must be wrong with you. I'm here to add some nuance to that. This episode is the context you were never given. Because that statement? It's not the full picture. And the gap between what you've been told and what you actually need to know might be a big part of why you're feeling stuck, behind, or like your group just isn't working the way it should. I pull back the curtain on the two paths to revenue inside your Facebook group, share the story of a client making great money with under 300 members, and get honest about the business model I almost built and why it nearly derailed everything. Key Takeaways: The one factor that determines whether 1,000 members is "enough" and most people skip right over it Why the game you're playing matters more than the size of your group What I discovered when I spent a year trying to build something that wasn't meant for me How to know which strategy actually applies to your offer Happy Listening! Sarah   >> Join the Get Paid to Post Challenge for Facebook group owners, happening May 4th-6th! This is a free 3-day challenge to help you figure out exactly what you need to do to make your next $4k from your Facebook group. Grab your free ticket at https://offers.sarahbeisel.com/challenge    Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected] Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

You're working hard to make money in your business. But what's actually happening to it once it lands in your account? This week I brought in my friend Heather Oynes — money coach and millionaire net worth mentor — to have a conversation that doesn't happen enough in the online business space. Today, we're not talking about how to make more money. We're talking about what to do with the money you're already making, and why that distinction might be the most important one you're not thinking about for creating generational wealth There's a concept Heather talks about that completely reframes the way you look at your finances — and once you hear it, budgeting spreadsheets are never going to feel the same again. Happy Listening! Sarah   >> Get your FREE Ticket to the Faith Bundles Christian Business Coaching Summit! https://www.faithbundles.com/a/2148251957/o8qWd2xR   Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]   Connect with Heather: Christian Business Women Building Wealth: Money Stewardship & Management FB Group: https://www.facebook.com/groups/createdformorecommunity FB profile: https://www.facebook.com/heather.oynes IG: https://www.instagram.com/heatheroynesfinancialcoach/ Grab Her Free Gift: https://destressyourmoney.com/wealth     Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

You started your Facebook group because you love people. And that's genuinely beautiful. But it might also be the thing quietly killing your results. In this episode, I'm getting a little candid — okay, maybe a little spicy — about something a lot of Facebook group owners are doing without realizing it. There's a piece of the puzzle that's easy to overlook when you're focused on connection and community, and without it? Your content is basically just vibes with no direction. If you've ever wondered why your group isn't moving the needle in your business the way you hoped, this episode is going to make a lot of things click. Go listen. Then go look at your last five posts. Happy Listening! Sarah   Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected] Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

Facebook just quietly made some moves — and if you run a Facebook group, you need to know about them. In this episode, I'm breaking down three platform updates that could change the way you're running your group right now. One of them is a feature that's been sitting in your settings this whole time, doing something you probably didn't sign off on. Another one? It's the kind of tool that makes you wonder why Facebook didn't do this sooner. And the third is something happening across the platform that impacts how you run your Facebook group. Things on Facebook groups are always shifting, and most of it flies under the radar. This episode is your cheat code for staying ahead of it without having to stalk every update yourself. Hit play — your group will thank you. Happy Listening! Sarah   Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]   Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

Starting a Facebook group sounds simple… until you actually sit down to do it.   Because suddenly you’re wondering: What do I name it? What do I post first? How do I actually get people in there? And how do I make sure it doesn’t turn into a ghost town?   In this episode, we’re breaking down the essential steps to setting up your Facebook group in a way that supports your business goals and guarantees you're chatting with someone else other than your mom.   If you’ve been putting off starting your group (or you started one and it’s just… sitting there), this is your starting point.   Happy Listening! Sarah   Grab the Free 64-page "Start Your Facebook Group Guide: https://offers.sarahbeisel.com/start Jump into the Facebook Group Launch Pad and launch your Facebook group fast: https://offers.sarahbeisel.com/launchpad   Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected] Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

Everyone keeps saying the Facebook algorithm is changing… again.   And every time that conversation pops up, it comes with a lot of panic, frustration, and speculation about what we’re all supposed to do differently now. But what if the algorithm isn’t actually the thing you should be paying attention to?   In this episode, we’re unpacking a major shift that’s been happening across social media over the past couple of years—one that directly impacts how Facebook groups grow, engage, and convert in 2026.   Because the real story isn’t about the algorithm.   It’s about how people behave online now… and what they actually pay attention to.   If you run a Facebook group (or want to use one to grow your business), understanding this shift might completely change how you think about engagement, content, and community moving forward.   Happy Listening! Sarah   >> Save your seat for the “Boost Your Engagement” workshop happening March 19th! https://sarahbeisel.com/workshop   Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]   Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

Engagement in Facebook groups seems to be the question that never goes away. If you’ve ever opened your group, posted something… and then felt like you were talking to a wall, you’re not alone.   In this episode, we’re diving into simple strategies you can use to spark more conversation and participation inside your Facebook group. These are quick, practical ideas you can try right away to give your community a boost and get people interacting again.   Tune in to explore small shifts that can make a big difference in how your group shows up, participates, and interacts with your content.   Happy Listening! Sarah   >> Save your seat for the “Boost Your Engagment” workshop happening March 19th! https://sarahbeisel.com/workshop   Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected] Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

What if your Facebook group could hit a 400% engagement rate?   In this episode, Sarah breaks down exactly how she achieved that level of activity inside her own Facebook group—and why engagement rate is one of the most important metrics you should be tracking if you want a healthy, active community.   She walks through what engagement rate actually means, how to find it inside your Facebook group analytics, and why tracking your numbers matters more than relying on gut feelings about how your group is performing.   Then she shares the three simple strategies that helped dramatically increase conversations and participation inside her community.   If your Facebook group feels quiet, stagnant, or like people are mostly lurking instead of participating, this episode will give you a fresh perspective on what actually drives engagement—and what might be missing from your current strategy.   Happy Listening! Sarah   >> Save your seat for the “Boost Your Engagment” workshop happening March 19th! https://sarahbeisel.com/workshop   Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected] Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]

Your Facebook group engagement used to feel easy… and now it’s crickets. Sound familiar?   In this coaching episode, Sarah sits down with Rachel who had a strong start and months of active conversations with her group, but then engagement suddenly dipped—and it hasn’t bounced back.   Together, they unpack why this happens (hint: it’s more normal than you think) and explore practical ways to bring conversations back into your community.   From rethinking how you approach Facebook Lives to creating resources that naturally spark participation, this episode dives into simple shifts that can breathe life back into a quiet group.   If your group once felt lively but now feels a little… sleepy… this conversation will help you rethink your strategy and move forward with fresh ideas.   Happy Listening! Sarah   >>> Save your seat for the “Boost Your Engagement” workshop happening March 19th! https://sarahbeisel.com/workshop   Next Steps: Join the FREE Community: www.sarahbeisel.com/community Steal my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass Get on the waitlist for the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]   Join Rachel’s Facebook Group: https://www.facebook.com/groups/strengthtrainingformoms Happy Listening! Sarah Next Steps: Join the FREE Facebook group if you’re not already there: www.sarahbeisel.com/community Watch the FREE training - How to Create a Profitable Facebook Group (even if you’re starting from scratch!): https://offers.sarahbeisel.com/masterclass Join the Group Growth Club: https://offers.sarahbeisel.com/club Contact me: [email protected]