Advertise on podcast: The Little Marketing Small Business Podcast

Your business might be a big part of your day, but it’s only a tiny part of your customer’s. They aren’t seeing every post, remembering every service or noticing every change you make. In this episode of the Little Marketing podcast, Freya explores what it actually takes to stay top of mind and why businesses often move on from a message long before their audience has had the chance to remember it. What you’ll learn: Why customers only see a fraction of your marketingThe difference between getting attention and being rememberedWhy repeating a core message doesn’t mean repeating the same contentHow familiarity builds before a customer actually needs youWhy being known for one clear thing can be more valuable than communicating everythingLittle Marketing supports Australian small businesses with practical, strategic marketing advice. The team helps businesses clarify what they want to be known for and consistently reinforce those messages over time. Read the related article: https://littlemarketing.com.au/the_little_marketing_small_business_podcast/your-customer-probably-isnt-thinking-about-your-business Visit Little Marketing: https://littlemarketing.com.au/ Talk to the team: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

If marketing only happens when there’s spare time, inspiration or an immediate need for more customers, it’s always going to be difficult to stay consistent. In this episode of the Little Marketing podcast, Freya explores why stop-start marketing can make it harder for businesses to stay visible and top of mind, and why consistency is less about constantly creating new content and more about having the right structure in place. What you’ll learn: Why marketing often disappears when business gets busyHow consistency helps your business stay top of mindWhy repeating your core messages isn’t necessarily a bad thingHow consistent marketing can create familiarity and certaintyWhy sustainable marketing needs structure, not just good intentionsLittle Marketing supports Australian small businesses with practical, strategic marketing advice. The team helps businesses create clearer marketing direction and the structure needed to keep showing up consistently over time. Read the related article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/your_marketing_should_not_depend_on_you_remembering_to_do_it Visit Little Marketing: https://littlemarketing.com.au/ Talk to the team: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

When you know your business inside out, your marketing can feel perfectly clear to you. But your customers don’t have the same knowledge or context, and what seems obvious internally can quickly become confusing from the outside. In this episode of the Little Marketing podcast, Freya explores why clarity can be surprisingly difficult to judge and how an outside perspective can uncover gaps businesses have stopped noticing. What you’ll learn: Why being too close to your business can make unclear marketing difficult to spotHow industry language can create confusionWhy trying to communicate everything at once can weaken your messageHow clarity affects the whole customer experience, not just your websiteA simple test to see whether your marketing is actually clearLittle Marketing supports Australian small businesses with practical, strategic marketing advice. The team takes a consultative approach to understanding the problem before recommending the marketing solution. Read the related article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/your_marketing_probably_isnt_as_clear_as_you_think_it_is Visit Little Marketing: https://www.littlemarketing.com.au/ Talk to the team: https://www.littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Knowing your customers’ age, location or occupation can tell you who they are, but it doesn’t necessarily tell you why they buy. In this episode of the Little Marketing podcast, Freya explores the difference between knowing your target audience and actually understanding how your customers think, what they care about and what influences their buying decisions. What you’ll learn: Why customer demographics only tell part of the storyThe questions that can help you understand customers more deeplyWhy understanding hesitation can be as important as understanding what customers wantHow real customer language can make marketing more relevantA practical way to learn more from your existing customersLittle Marketing supports Australian small businesses with practical, strategic marketing advice. Led by Michael Kava, the team takes a consultative approach to understanding customers and using those insights to shape clearer positioning, messaging and marketing. Read the related article: https://littlemarketing.com.au/the_little_marketing_small_business_podcast/knowing-your-customer-isnt-the-same-as-understanding-them Visit Little Marketing: https://littlemarketing.com.au/ Talk to the team: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Getting your business seen is one challenge. Giving customers a clear reason to choose you over every other option is another. In this episode of the Little Marketing podcast, Freya explores the role positioning plays in turning visibility into preference, and why businesses that sound like everyone else can make the buying decision harder for their customers. What you’ll learn: Why being visible doesn’t automatically make your business the obvious choiceHow positioning helps customers understand why they should choose youWhy phrases like “quality service” and “experienced team” often aren’t enough to differentiate a businessHow strong positioning can make your website, content and advertising clearerA simple way to check whether people actually remember what makes your business differentLittle Marketing supports Australian small businesses with practical, strategic marketing advice. Led by Michael Kava, the team takes a consultative approach to helping businesses clarify what they want to be known for and communicate it consistently. Read the related article: [Insert Article Link] Visit Little Marketing: https://littlemarketing.com.au/ Talk to the team: https://littlemarketing.com.au/contact  Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Customers rarely know which business is objectively the best. More often, they choose the business that gives them enough certainty to feel confident they’re making the right decision.  In Episode 2 of the Little Marketing podcast, Freya explores how small interactions across your marketing and customer experience can either build confidence or create doubt.  What you’ll learn:  Why certainty can matter more than being “the best” How your website, reviews and response times influence buying decisions Why referrals are so powerful at removing doubt How to identify uncertainty in your customer journey Why simply explaining “what happens next” can make a difference Little Marketing supports Australian small businesses with practical, strategic marketing advice. Led by Michael Kava, the team helps businesses create greater certainty, control and convenience for their customers.  Read the related article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why_people_dont_buy_the_best_business_they_buy_certainty Visit Little Marketing: https://littlemarketing.com.au/ Talk to the team: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

When business gets quiet, it’s easy to assume you need more marketing. But what if marketing isn’t actually the problem?  In this episode of the Little Marketing podcast, Freya explores one of the biggest lessons she’s learnt since joining the team: before investing in more social media, Google Ads, a new website or another marketing tactic, you need to understand what’s actually holding your business back.  What you’ll learn:  Why marketing often gets blamed when business slows down How to tell whether you have a marketing, positioning, sales or customer experience problem Why more enquiries won’t help if you’re already losing customers afterwards How a consultative approach helps uncover the real problem The questions to ask before spending more time or money on marketing Little Marketing helps Australian small businesses approach marketing with greater clarity and strategy. Led by Michael Kava, the team focuses on understanding the business problem first, before recommending the marketing solution.  Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why_your_marketing_isnt_actually_the_problem Visit Little Marketing: https://www.littlemarketing.com.au/ Talk to the team: https://www.littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Are common marketing mistakes holding your business back? In this episode, we unpack the biggest marketing mistakes we're still seeing small businesses make in 2026 and share practical ways to improve your results without increasing your budget. What you'll learn: Why chasing every new marketing trend can slow your growthHow clear positioning helps you stand out from competitorsWhy consistency beats expecting instant resultsHow to create content that builds trust and drives enquiriesThe website fundamentals every small business should get rightThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies that support long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/the-marketing-mistakes-we-keep-seeing-in-2026 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

AI is transforming marketing, but it's not a replacement for strategy, experience or understanding your customers. In this episode, we explore where AI genuinely helps small businesses, where it falls short and how to use it to strengthen your marketing without losing what makes your business unique. What you'll learn: Where AI can save time and improve your marketing workflowWhy positioning and strategy still need human thinkingHow to use AI without sounding like every other businessWhy trust and customer relationships can't be automatedPractical ways to combine AI with your expertise for better marketingThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies built for long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/what-ai-cant-do-for-your-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Got questions about websites, AI, Google Reviews or where to spend your marketing time? In this Q&A episode, we answer some of the most common marketing questions we're hearing from Australian small business owners and share practical advice you can apply straight away. What you'll learn: How often you should update your business websiteWhether AI is replacing Google and what it means for your marketingWhy website traffic doesn't always turn into enquiriesHow content marketing and Google Reviews build trustWhy focusing on a few marketing channels beats trying to be everywhereThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies that support long-term growth.  👉 Read the full article: hhttps://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/small-business-marketing-questions-answered-website-ai-reviews-content 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact   Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Your website is often the first impression potential customers have of your business, but is it helping you win more enquiries or turning people away? In this episode, we explore the five essential elements every small business website should have to build trust, improve conversions and make it easier for customers to choose you. What you'll learn: Why clear messaging matters more than clever headlinesHow strong calls to action increase enquiriesSimple ways to build trust through your websiteWhy easy navigation improves the customer experienceHow fresh content supports SEO, AI search and long-term growthThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies that drive long-term success. 👉 Read the full article: https://www.youtube.com/watch?v=kovdt5xsyHQ 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

AI search is changing how customers find businesses online. In this episode, we explore what AI search means for Australian small businesses, why discoverability now goes beyond Google and the practical steps you can take to help your business get found in an AI powered world. What you'll learn: Why AI search is changing the customer buying journeyHow to make your business easier for AI and search engines to understandWhy clear positioning is more important than everThe role helpful content plays in AI discoverabilityPractical ways to improve your online visibility without chasing every trendThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses build clear, sustainable marketing strategies that drive long term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/how-ai-search-is-changing-small-business-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Positioning is one of the most important foundations of successful marketing, yet it's often overlooked by small business owners. In this episode, we explain why clear positioning helps your business stand out, build trust and attract the right customers, without needing to compete on price or outspend your competitors. What you'll learn: Why positioning is the foundation of effective marketingFour simple questions every business should answer clearlyHow specialist positioning helps you stand out in crowded marketsWhy clarity makes your website, content and marketing more effectiveA practical exercise to identify positioning gaps in your own businessThe Little Marketing Podcast delivers practical, straightforward marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear positioning and sustainable marketing strategies that support long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why-positioning-is-the-foundation-of-successful-small-business-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Got questions about marketing your small business? In this Q&A episode, we answer some of the most common marketing questions Australian small business owners ask, from pricing and SEO to marketing budgets, AI search and standing out in a competitive market. If you're looking for practical advice without the jargon, this episode is for you. What you'll learn: When discounting helps your business and when it can hurt your brandWhether to invest in SEO, Google Ads or bothHow AI is changing the way customers discover businessesWhere to spend a limited marketing budget for the biggest impactWhy clear positioning helps you attract more of the right customersThe Little Marketing Podcast shares practical, straightforward marketing advice for Australian small business owners. Backed by more than 18 years of experience, Little Marketing helps businesses build clear, sustainable marketing strategies that drive long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/small-business-marketing-qa-discounts-seo-google-ads-positioning-and-budgets 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Small, consistent marketing actions often create bigger results than short bursts of activity. In this episode, we explore the compound effect in marketing and why businesses that show up consistently over time are the ones that build trust, visibility and long-term growth. What you'll learn: Why consistency beats intensity in small business marketingHow content compounds to build trust and brand awarenessWhy most businesses stop before their marketing gains momentumSimple ways to create sustainable marketing habitsHow small actions today can lead to bigger business growth over timeThe Little Marketing Podcast delivers practical, no-nonsense marketing advice for Australian small business owners. With more than 18 years of experience, we help businesses build clear, sustainable marketing strategies that deliver long-term results. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/how-the-compound-effect-can-transform-marketing-for-your-australian-small-business 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: [email protected] Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.