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ppc.zone | New Perspectives and Insights for Digital Marketers

Advertise on podcast: ppc.zone | New Perspectives and Insights for Digital Marketers

Rating
★★★★★
5
from
1 reviews
This podcast has
67 episodes
Language
English
Explicit
No
Date created
2022/07/15
Latest episode
2026/10/21
Average duration
14 min.
Release period
19 days

Description

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will each share a 7-minute presentation about a trend, tactic, observation, tip - something new and valuable for PPCers! Then, the speakers gather in a panel discussion to answer questions from the moderator & the global live audience. The events are scheduled for different days & times to accommodate various time zones. Recordings will always be made available afterwards on YouTube and the major podcast apps. Want to speak at ppc.zone? Applications are open to all - visit https://ppc.zone to learn more

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Podcast episodes

Check latest episodes from ppc.zone | New Perspectives and Insights for Digital Marketers podcast


Your Symptom Is Not The Real Problem - Sarah Stemen [PPC Zone October 2026]
2026/10/21
Sarah Stemen is a Paid Ads Consultant, President of the Paid Search Association, and a recognized top influencer in paid search. With 17+ years in PPC, she specializes in helping businesses fix lost ad spend, navigate Google Ads automation, and scale profitable in-house campaigns. You can find her on LinkedIn: https://www.linkedin.com/in/sarahstemen/ For more from the October 2026 event, visit https://ppc.zone/events/ppc-zone-october-2026 PPC Zone is sponsored by:Two Trees PPC https://twotreesppc.comOptmyzr https://ai.ppc.zone [affiliate link]Usercentrics https://consent.ppc.zone [affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
YouTube & Demand Gen as Performance Drivers - Karly Scott [PPC Zone October 2026]
2026/10/21
Karly Scott, Manager of Client Services at LP Agency, specializes in crafting comprehensive PPC strategies tailored for large enterprise clients, designed to foster sustained growth. In her role, Karly not only oversees the strategic direction of the enterprise department but also actively collaborates with team members to share insights, gather data, introduce best practices, conduct industry research, and facilitate training initiatives. Her responsibilities include a wide range of tasks aimed at driving success and innovation within the organization. You can find her on LinkedIn: https://www.linkedin.com/in/karly-scott/ For more from the October 2026 event, visit https://ppc.zone/events/ppc-zone-october-2026 PPC Zone is sponsored by:Two Trees PPC https://twotreesppc.comOptmyzr https://ai.ppc.zone [affiliate link]Usercentrics https://consent.ppc.zone [affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
Good Metrics, Bad Decisions - Ayisha Yousef [PPC Zone October 2026]
2026/10/21
Ayisha Yousef is the founder of What Matters Media and a fractional Head of Growth, specialising in ecommerce. She has over a decade of experience in paid media and has led Paid Search activity for brands including Selfridges, TK Maxx and Reebok. Her work focuses on combining strong PPC fundamentals, smarter use of automation and commercial decision-making to drive sustainable growth. You can find her on LinkedIn: https://www.linkedin.com/in/ayisha-yousef/ For more from the October 2026 event, visit https://ppc.zone/events/ppc-zone-october-2026 PPC Zone is sponsored by:Two Trees PPC https://twotreesppc.comOptmyzr https://ai.ppc.zone [affiliate link]Usercentrics https://consent.ppc.zone [affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
Quality Score Won't Fix Your Conversion Rate - Ana Kostic [PPC Zone August 2026]
2026/08/11
Ana Kostic has been inside Google Ads, Meta and other paid platforms since 2009, long enough to stop trusting the default dashboard and start asking what a number actually means. She is Co-founder and Head of Paid Media at bigmomo in Spain, where she runs live accounts and leads the PPC team.   You can find her on LinkedIn: https://www.linkedin.com/in/anakostic/   For more from the August 2026 event, visit https://ppc.zone/events/ppc-zone-august-2026   PPC Zone is sponsored by: Two Trees PPC https://twotreesppc.com Optmyzr https://report.ppc.zone  Usercentrics https://consent.ppc.zone  [affiliate link]   Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry
Search Ads Fundamentals: Site Links - Dianna Huff [PPC Zone August 2026]
2026/08/11
Dianna Huff, President of Huff Industrial Marketing, works exclusively with U.S.-based industrial manufacturers, job shops, and OEMs, typically with 30–50 employees, that lack a marketing department. Dianna founded the company in 2014 after a hugely successful 15-year run as an SEO and B2B marketing writer. Dianna is a strategic marketer and prides herself on her attention to detail.   You can find her on LinkedIn: https://www.linkedin.com/in/diannahuff/   For more from the August 2026 event, visit https://ppc.zone/events/ppc-zone-august-2026   PPC Zone is sponsored by: Two Trees PPC https://twotreesppc.com Optmyzr https://report.ppc.zone  Usercentrics https://consent.ppc.zone  [affiliate link]   Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry
Humanizing Ad Copy in an AI World - Tim Jensen [PPC Zone August 2026]
2026/08/11
With both agency and in-house experience, Tim Jensen has managed paid media for B2B and B2C accounts of all sizes since 2010. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC. Tim currently works as a Marketing Lead for M&T Bank.   You can find him on LinkedIn: https://www.linkedin.com/in/timothyjjensen/   For more from the August 2026 event, visit https://ppc.zone/events/ppc-zone-august-2026   PPC Zone is sponsored by: Two Trees PPC https://twotreesppc.com Optmyzr https://report.ppc.zone  Usercentrics https://consent.ppc.zone  [affiliate link]   Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry
The Missing Layer In Most Google Ads Accounts - Aashna Makin [PPC Zone Jun 2026]
2026/06/17
From Click To Closed Deal: The Missing Layer In Most Google Ads Accounts | Aashna Makin | PPC Zone June 2026   Aashna Makin makes it nearly impossible for businesses to lose money on ads. She specializes in Google and Facebook Ads for North American local service businesses, building paid media systems focused on profitable growth instead of vanity metrics. Across multiple industries, Aashna has managed and optimized over $75M+ in profitable ad spend, helping companies scale lead generation, improve conversion efficiency, and maximize revenue while minimizing wasted spend.   You can find her on LinkedIn: https://www.linkedin.com/in/aashna-makin-1bb539100/   For more from the June 2026 event, visit https://ppc.zone/events/ppc-zone-june-2026    PPC Zone is sponsored by Two Trees PPC https://twotreesppc.com & Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1  [affiliate links]   Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry
Control vs Automation in RSAs - Joe Williams [PPC Zone Jun 2026]
2026/06/17
Control vs Automation in RSAs: Finding the Right Balance for Performance | Joe Williams | PPC Zone June 2026   Joe Williams is a Senior PPC Manager with 8+ years of experience driving profitable growth across e-commerce and B2B clients. He specialises in scaling accounts through a profit-first approach, combining hands-on execution with strategic oversight across Shopping, Performance Max, Search, and Paid Social.   You can find him on LinkedIn: http://linkedin.com/in/joseph-williams-196601aa   For more from the June 2026 event, visit https://ppc.zone/events/ppc-zone-june-2026    PPC Zone is sponsored by Two Trees PPC https://twotreesppc.com & Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1  [affiliate links]   Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry
Competitor Ads & Landing Page Research for B2B CRO - Kuda Chinhara [PPC Zone Jun 2026]
2026/06/17
Real-Time Competitor Ads and Landing Page Reconnaissance as a B2B CRO Signal | Kuda Chinhara | PPC Zone June 2026   Kudakwashe Chinhara is the founder of Agentic PPC Ads, a Google Ads consultancy serving lead-generation clients in the US, Canada and the UK. A former options trader and data scientist, Kuda brings a quantitative approach to paid search, building AI-powered systems that turn competitor and customer intelligence into conversion wins for smaller-budget accounts that cannot afford to outspend their rivals.   You can find him on LinkedIn: https://www.linkedin.com/in/kudachinhara   For more from the June 2026 event, visit https://ppc.zone/events/ppc-zone-june-2026    PPC Zone is sponsored by Two Trees PPC https://twotreesppc.com & Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1  [affiliate links]   Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry
Quick Microsoft Ads Wins Most Advertisers Miss - Nikki Kuhlman [PPC Zone Apr 2026]
2026/04/08
Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and B2C clients across all industries. Ecommerce clients are a specialty; she started the Feed Management division at JumpFly in 2016 because she saw the need for companies to improve their data. She’s a big proponent of looking at a client’s overall marketing strategy, not just how her “piece” of the pie is performing. You can find him on LinkedIn: https://www.linkedin.com/in/nikkikuhlman/ For more from the April 2026 event, visit https://ppc.zone/events/ppc-zone-april-2026 PPC Zone is sponsored by Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate links] & Two Trees PPC https://twotreesppc.com Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
Top Google Ads Trends for Ecommerce Brands in 2026 - Brian Lasonde [PPC Zone Apr 2026]
2026/04/08
Brian Lasonde has been in the digital marketing industry for 15+ years and led paid and organic campaigns for brands such as Crest, Oral-B, Pfizer, Stetson, Tom Ford, Diesel, and Nautica. In the last 4 years he has started PPC Boost, a boutique paid media agency specializing in taking 6 and 7 figure e-commerce brands to 8 figures. You can find him on LinkedIn: https://www.linkedin.com/in/blasonde/ For more from the April 2026 event, visit https://ppc.zone/events/ppc-zone-april-2026 PPC Zone is sponsored by Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate links] & Two Trees PPC https://twotreesppc.com Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
How to Scale Beyond Facebook on LinkedIn and TikTok - Sarah Sal [PPC Zone Apr 2026]
2026/04/08
Sarah Sal is a Facebook & LinkedIn Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent. You can find her on LinkedIn: https://www.linkedin.com/in/sarah-sal-454a1460/ For more from the April 2026 event, visit https://ppc.zone/events/ppc-zone-april-2026 PPC Zone is sponsored by Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate links] & Two Trees PPC https://twotreesppc.com Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
In The Zone! Menachem Ani & Jyll Saskin Gales [PPC Zone Mar 2026]
2026/03/24
JXT Group's Menachem Ani and Inside Google Ads' Jyll Saskin Gales catch up in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include Performance Max, lead generation tactics, YouTube campaigns, the impact of AI on media buying, client management, PPC content creation, and more. Follow Menachem on LinkedIn https://www.linkedin.com/in/menachemani/  Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/ Learn more about PPC Zone at https://ppc.zone
Paid Media + CRM = PerfCRMance - Danny Gavin [PPC Zone Feb 2026]
2026/02/04
Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of Optidge, where he helps organizations unify paid media, SEO, and HubSpot-powered CRM systems into a single, revenue-focused growth engine. Danny has spoken at universities, nonprofit conferences, and industry events on paid media strategy, SEO, HubSpot and CRM architecture, AI in marketing, and using post-lead data to optimize campaigns and drive real business outcomes. His talks combine strategic frameworks with practical case studies, helping audiences move from lead generation to revenue impact. He also serves as an instructor at the University of Houston and is the founder and lead instructor of ODEO Academy. As the host of The Digital Marketing Mentor podcast, Danny is deeply committed to mentorship—helping marketers, founders, and teams build technical skill and strategic confidence. You can find him on LinkedIn: https://www.linkedin.com/in/dannygavin/ For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026 PPC Zone is sponsored by Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 & Optmyzr https://www.optmyzr.com/?ref=ywu3y2m [affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
How to work with your Google Ads rep - Waqas Khokhar [PPC Zone Feb 2026]
2026/02/04
Waqas is the founder of scalix.ai You can find him on LinkedIn: https://www.linkedin.com/in/khokharwaqas/ For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026 PPC Zone is sponsored by Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 & Optmyzr https://www.optmyzr.com/?ref=ywu3y2m[affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry

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