Advertise on podcast: RJon Robins: From The Vault

"Nothing is harder for a lawyer to do than sales. Because sales really puts your ego in an uncomfortable place." – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. You're a great lawyer. But does that make you a great salesperson? In this lesson from the October 2016 Live Quarterly Meeting, RJon takes aim at one of the biggest challenges facing law firm owners: sales. He explains why so many lawyers turn initial consultations into opportunities to show off their legal expertise instead of having actual sales conversations. And when those conversations don't result in new business, the fear of rejection builds to the point where you eventually begin to associate sales with discomfort.  RJon then exposes another challenge law firm owners face with sales: the vicious cycle of inconsistent revenue. When you have more than enough work, you stop pursuing new business to focus on the clients you already have. But what happens when the work runs out? Financial pressure mounts, and suddenly you're accepting less-than-ideal clients at discounted fees.  Drawing from his own experience, he explains why getting himself out of the sales role was one of the most important decisions he made to grow his business.  Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"Personal growth proceeds professional growth." – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. Are the beliefs guiding your business decisions based in reality, or are they holding your law firm back? In this lesson from the January 2018 Live Quarterly Meeting, RJon uses Plato's Allegory of the Cave to challenge law firm owners to question what they believe to be true. He explores how assumptions, incomplete information, and the need to be right can prevent business owners from seeing what is actually happening in their business. Drawing from his own experience, RJon explains why confronting reality can be uncomfortable. Why going against long-held beliefs or the expectations of those around you can cause you to question your new found truth. He also reveals how ego and the desire to remain safe can stand in the way of personal and professional growth.  Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"Who else is going to be the champion for your future self if not you?" – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon challenges law firm owners to confront the urgency of running a profitable business that serves them financially, personally, and professionally. He breaks down a powerful framework for distinguishing between truth, mistakes, lies, and what is flat-out B.S.  RJon then delivers an unforgettable reminder about why there's no time left for excuses. Your future self is counting on the choices you make right now to shape the reality they will live. This episode asks you to decide: Will you step up as the champion your future self deserves? Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"We can evade reality, but you're not going to avoid the consequences of evading reality." – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon challenges the doctrine of sacrifice that has been ingrained in lawyers since law school. He explains how the belief that suffering and sacrifice are inherently noble can undermine the financial, personal, and professional rewards of owning a law firm. He also explores why those same three forms of profit matter to the employees who help make the business successful.  RJon then turns his attention to the difficult truths law firm owners may be avoiding. Drawing from his own experiences, he reveals how ignoring warning signs, avoiding uncomfortable conversations, and substituting assumptions for reality can create consequences that last for years. This lesson will have law firm owners question what they've been taught about sacrifice and recognize the long-term cost of avoiding the uncomfortable truths about their business.  Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"The choices we make to do things today that build and invest and give our future self a better life... they're all within our control." – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon walks law firm owners through a powerful visualization exercise that reveals two very different possible futures. He challenges listeners to confront the uncomfortable truth about who is really responsible for the life their future self will experience. RJon shares his own hard-won wisdom about the obvious, predictable, and inevitable consequences of the decisions we make or avoid today. This episode gives you a mirror for examining whether you're showing up for the person you're going to become.  Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"One of the biggest mistakes I made was running away from my numbers for too long." – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon shares historical context on the importance of numbers, tracking, and measurement that is even more applicable today than it was thousands of years ago. He explains why you don't need strong math skills to take control of your numbers and why running away from your numbers is a costly mistake. He connects the act of looking at your numbers to becoming the fullest expression of yourself as a business owner and a person.  This episode reframes financial literacy as a path to personal growth, not a chore to endure.  Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"I have had to learn how to be a leader. And I'm still learning how to be a leader, and I think that I'll still be learning how to be a leader until I die." – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson from October 2019, RJon walks law firm owners through the challenges of business growth and reveals why leadership is a lifelong commitment. He explains why the idea that great people just show up to work for you should be reframed as how to get great people to work with you. RJon breaks down what your team actually needs from you to bring their best to your business. He also exposes the mistake that keeps too many law firm owners stuck operating alone as hobbyists instead of building a business that works for them.  This episode offers a fresh perspective on what it takes to grow your business beyond where it is today. Let's go to the vault!  Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"It's just a sale. Don't attach your ego to it. Don't attach your self-esteem to it. Don't attach your self-worth to it." – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon challenges law firm owners to rethink how they approach sales. He reveals the mental games that keeps them stuck and the "why" behind sales failures. Through a series of provocative questions, RJon exposes the ways lawyers attach their ego, self-esteem, and need for love to their sales outcomes. This is a mistake that does not serve them or their clients.  The solution? RJon walks through the drama triangle framework that reveals the deeper personality patterns that reinforce unproductive sales conversations. This episode gives listeners a new lens for understanding the psychological barriers keeping their sales from converting the way they should.  Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"You've got to understand what you're marketing or else how are you going to get anyone excited about your product or your service?" – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. Many times business owners think of marketing as some kind of mystery they are always trying to solve. In this lesson, RJon pushes back on that idea and identifies the universal human patterns that are key to marketing success. He then walks through example after example removing the marketing guesswork to clearly connect your product or service to what your clients actually want.  Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"You ask them about their marketing goals and they say, 'More.' You ask them about their marketing goals and they say, 'As much as I can get.' – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon identifies some of the biggest marketing challenges business owners face, starting with a deceptively simple question: How much marketing does your business actually need? He explains how marketing without a clear understanding of your goals, capacity, plan, and your audience can create problems instead of growth. RJon challenges common assumptions about what effective marketing looks like. He shows why identifying what's holding your marking back is an important first step toward building a business that can grow without being overwhelmed by that growth.  Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"People are so afraid of selling that they're willing to live a life of mediocrity, of compromises, of apologies, of regrets." – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon challenges the traditional thinking that sales is hard and reveals why most business owners are afraid of something they've never even defined. He walks law firm owners through what selling actually means and exposes why the doctrine of sacrifice keeps them stuck in a cycle of giving without receiving. RJon then draws from a classic story most of us learned as children to deliver a sales method so simple that he teaches it in 30 seconds.  This episode gives you a completely new way of thinking about sales that removes the fear and delivers the confidence you need to attract and close new business. Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"Do you understand how valuable your businesses are? You're sitting on these assets and doing nothing with them." – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon reveals why many law firm owners focus their attention on the wrong things when it comes to building a valuable business. He walks through the difference between the visible "stuff" that impresses friends and family and the real assets that actually add value to your firm. RJon then breaks down the balance sheet basics that most lawyers were never taught in law school. He illustrates a common cash flow bomb that many law firm owners are unknowingly sitting on. Through practical examples about buying and selling businesses (and houses), he shows what buyers will pay a premium for and it's not what you think it is. This episode gives you a new lens for understanding what actually makes your law firm an asset that is worth something. Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"The worst source of regret comes from the stories you tell yourself to try to hide out from risk. Because when you reduce risk, you eliminate the potential for profit." – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon challenges the conventional wisdom about avoiding risk and instead explores how profit cannot exist without risk. He examines the relationship between risk, profit, and regret, showing why worthwhile opportunities require risk and why hesitation can carry the greater cost of regret. He balances this with a clear evaluation of whether a risk does or does not have a worthwhile payoff. RJon offers law firm owners a new way to look at risk. He explains how they can harness risk responsibly, recognize worthwhile opportunities, and make decisions their future selves won't regret.  Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"You just can't help make as much positive change in the world doing everything yourself as compared to working with a team of superstars." – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon explains why so many entrepreneurs stay stuck trying to do everything themselves. Through a vivid metaphor about product invention, he walks business owners through everything it takes to create a business worth working for and why you cannot do it alone.  RJon also challenges the entitlement mentality that has become pervasive in today's workforce and reveals why hiring the right team is worth the effort. Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.

"Decisions become very painful... And so when they're painful, you avoid them. And when you avoid them, they get worse." – RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon pushes back on the idea that running a law firm is hard. He reveals the physical, emotional, and financial toll that comes from making decisions in a state of distress. He also exposes the start-stop cycle that keeps smart business owners spinning their wheels. RJon reminds law firm owners that their business is actually a simple one to run when compared to industries like restaurants and in-home service providers. And yet law firm owners make decisions that make running their firms much harder than they need to be by overcomplicating how their business operates.  This episode delivers a wake-up call to law firm owners to transform how they set up core business operations such as hiring, training, and firing from anxiety-inducing decisions into confident actions.  Let's go to the vault! Claim your path to freedom and unstoppable growth at the next law firm bootcamp.