Advertise on podcast: Created with Jon Youshaei

I interviewed Jordan and Salish Matter on how they built one of YouTube's biggest channels — and the challenges that came with it. Thanks Thinkific for sponsoring, sign up: https://try.thinkific.com/o8x1mvptypwj Also, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.YTHackPack.com Join my Discord of 7,000 creators helping each other grow: ⁠Discord⁠ Join my newsletter for latest creator news & tips: ⁠https://created.news⁠ Get Created merch hoodies, hats, shirts & crewnecks: ⁠https://created.store⁠ Subscribe for more videos: ⁠https://tr.ee/YoushaeiYT 0:00 - YouTube’s Biggest Family Channel 2:13 - How Much Does Salish Make? 12:30 - Jordan’s Early Photography Career 14:47 - The Dark Side of Family Channels 20:13 - How Salish Grew The Channel 21:16 - How Involved Is Salish? 23:32 - Jordan And Salish’s Relationship On Set 28:46 - Pressure To Put Salish’s Life Online 33:53 - The American Dream Mall Controversy 39:28 - Reactions To Criticism 44:46 - BTS On A Jordan Matter Shoot 53:36 - Jordan And Salish’s Relationship Off-Camera 1:00:00 - Will Salish Quit YouTube? 1:02:58 - Why Jordan Feels Ignored 1:07:26 - Salish’s Career After YouTube & Hudson Matter 1:13:54 - Why Isn’t The Channel Called Salish Matter? 1:15:29 - Jordan Matter’s Advice For Creators 1:22:10 - How To Pivot As A Creator 1:25:07 - What Salish & Jordan Have Learned From Each Other 1:27:09 - Final Thoughts

I asked Airrack to break down one of his biggest pranks ever: arresting KSI. Try OpusClip's new AutoPilot tool, one of the most innovative tools for creators: https://www.opus.pro/contact-autopilot ...Also, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.ythackpack.com/ Join my Discord of 7,000 creators helping each other grow: Discord Join my newsletter for latest creator news & tips: https://created.news Get Created merch hoodies, hats, shirts & crewnecks: https://created.store Subscribe for more videos: https://tr.ee/YoushaeiYT 0:00 - How Airrack Preps for Videos3:06 - Hiring Real Cops5:11 - Setting Up the Cameras6:51 - Inside Man9:16 - Going Undercover10:44 - “He Has No Idea This Is Happening”14:06 - Finding the Right Details15:40 - Fighting the Police17:29 - Point of No Return20:01 - “Only Time I Get Nervous”22:22 - How the Sausage Is Made23:36 - Trying to Buy Punk’d25:16 - Don’t Arrest Me

I asked MrBeast and Mark Rober to break down their empires from content to products to experiences just like Walt Disney did in 1957. Thanks Shopify for sponsoring, get your free trial: https://www.Shopify.com/Youshaei Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠⁠⁠https://www.YTHackPack.com⁠⁠⁠ Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠ Join our newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠https://created.news⁠⁠⁠⁠ Get free 30 minute consulting with my new company, Boring Stuff, which does taxes, accounting, and more for creators: https://www.boring-stuff.com Get Created merch hoodies, hats, shirts & crewnecks: https://created.store Subscribe for more videos: ⁠⁠⁠⁠https://tr.ee/YoushaeiYT 0:00 - Inside Jimmy & Mark’s Empires 2:17 - Jimmy’s YouTube Channels: Old & New 3:02 - Beast Land: Is America Next? 5:45 - Announcing MrBeast Financial 7:30 - MrBeast’s Big Software Play 8:59 - Writing Books 11:03 - Testing Ideas for Beast Games 11:47 - Feastables, Merch, Lunchly & More 13:57 - Developing New Talent 15:44 - $5B Valuation 18:07 - Mark’s Biggest Videos 21:16 - Mark’s YouTube Thumbnail Strategy 22:45 - Rejecting $50M 26:12 - Mark’s “Trilogy” of Products 28:46 - Brand Deals 30:28 - Creative Process for Shorts 32:40 - Brand Deals (Continued) 34:07 - New Netflix Show37:26 - IRL Experiences 41:54 - $55M Classroom…For Free 45:01 - “Most Important Thing I’ll Do”

I asked Linus how he built one of YT's biggest tech channels and nearly went broke. Thanks Dropbox for sponsoring, see how Dropbox can help your team create faster: https://bit.ly/jonyoushaeidropbox Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠⁠https://www.YTHackPack.com⁠⁠ Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠⁠Discord  ⁠⁠⁠⁠ Join our newsletter for latest creator news & tips: ⁠⁠⁠⁠https://created.news⁠⁠⁠ Subscribe for more videos: ⁠⁠⁠https://tr.ee/YoushaeiYT 0:00 Real Talk & Declining Views 3:39 Looking at Linus' YT Earnings & Views 7:57 Handling Conflicts Of Interests 12:50 Why Nvidia Stopped Sponsoring Linus 15:58 Why Apple Hates Linus 18:26 Linus’ Advice to New Creators 20:17 Responding To Criticism 24:24 How LTT Catches Errors 28:53 More Advice For YouTubers 31:03 Income Breakdown 34:38 Tips for Brand Deals 39:22 Growing Merch To 55% Of Revenue 43:29 Turning Down $100M Offer To Sell Channel 49:51 Launching LTT…Then Almost Going Broke 55:42 Building Team from Day 11:10:57 Most Stressful Moment 1:14:23 Linus’ Prediction & Thoughts on AI

I interviewed Eric Decker aka Airrack about his wild journey to 17M subscribers. Thanks .Store for sponsoring, get your .Store domain for $0.99: https://go.store/jon125 (code: JON25) Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠https://www.YTHackPack.com⁠ Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠Discord  ⁠⁠⁠ Join our newsletter for latest creator news & tips: ⁠⁠⁠https://created.news⁠⁠ Subscribe for more videos: ⁠⁠https://tr.ee/YoushaeiYT 0:00 Pressure, Money & Mistakes 8:55 Creative Process: Then vs Now 11:46 Inside Airrack's Ideas & Pitches 19:12 How To Identify & Innovate on Trends 25:32 Creating Formats To Repeat 35:04 Budget Per Video: Then vs Now 39:46 Focus on A Plots, Not B Plots 43:29 Improving Your Intros 46:59 What Sponsors Think 48:14 Why Mack Left 57:24 Learning from Controversy 1:08:20 Overhauling Everything 1:20:45 Airrack’s Best Business Tips 1:23:25 Income Breakdown 1:27:20 Starting Smarter Creator Businesses 1:39:08 Future of Airrack

I interviewed Lucas and Curtis Nicotra (aka “Sticks”) who went from working for Mark Rober to making movies for MrBeast, Ryan Trahan & more. Thanks Shopify for sponsoring, get free trial: https://www.shopify.com/Youshaei Get our free YT Hack Pack with our best tips, tools & templates: ⁠https://www.YTHackPack.com Join our Discord of 6,500 creators helping each other grow: ⁠⁠Discord  ⁠⁠ Join our newsletter for latest creator news & tips: ⁠⁠https://created.news⁠ Subscribe for more videos: ⁠https://tr.ee/YoushaeiYT 00:00 First Viral Videos, Lessons & Breakthroughs 7:37 Risking It All for Airrack 12:20 Surprising Ryan Trahan in 1 Week 21:34 Negotiating with Mark Rober 33:04 Sticks Breaks Down Their Packaging 39:58 The Turning Point: Creator Commercials 44:56 Breakdown of Joyride Commercial 47:26 Filmmaking on YouTube 51:36 How Sticks Made Videos with Mark Rober 1:01:24 Leaving Mark Rober 1:05:50 Making the MrBeast Movie 1:19:45 Filmmaking Tips for YouTube 1:34:08 Building The Sticks Team 1:35:24 How Sticks Makes Money 1:36:55 Making the Feastables Movie 1:41:16 Closing Thoughts

I interviewed YouTube CEO Neal Mohan as they launch 30+ updates to ask him your biggest questions. Get our free YT Hack Pack with our best tips, tools & templates: https://www.YTHackPack.com Join our Discord of 6,500 creators helping each other grow: ⁠Discord  ⁠ Join our newsletter for latest creator news & tips: ⁠https://created.news Subscribe for more videos: https://tr.ee/YoushaeiYT (0:00) New updates to get more views (10:21) New updates to make more money (19:47) How Does Algo Treat AI Content? (28:55) Truth about AI Age-Gating (34:52) YouTube on TV (39:01) More Big Updates from YT

Sticks breaks down their movie starring MrBeast to launch Feastables’ brand-new chocolate milk. Thanks Feastables for sponsoring: grab the new chocolate milk now at Walmart, 7-Eleven, and Speedway nationwide. Get our free YT Hack Pack with the best tools, templates, and tips to grow on YT: https://www.ythackpack.com/ Join my Discord of 6,500 creators helping each other grow: Discord  Join my newsletter for latest creator news & tips: https://created.news Subscribe for more videos: https://tr.ee/YoushaeiYT

Danny Duncan and I showed 3 YouTubers how to improve their videos so you can learn too. Thanks Spotter Studio for sponsoring, get your Free Trial and Bonus Roast: https://partner.spotterstudio.com/jon Get your .Store domain for your merch store for $0.99: https://go.store/jon2025 (code: JON2025) Get your videos roasted: https://vidroast.io/ Get my free Thumbnail Hack Pack with my best tips, tools & templates: https://www.ythackpack.com/thumbnail/ Join our Discord of 6,500 creators helping each other grow: Discord   Join our newsletter for latest creator news & tips: https://created.news (0:00) Intro (0:58) Roast 1: Sneaking Into NHL Game (8:15) Roast 2: I Survived Riding a Bull (18:03) Roast 3: How To Lose 25 Pounds in 2025

I interviewed one of YouTube's smartest business minds, Codie Sanchez, who shared a ton of specific tips and tools to make it as a creator. Thanks Thinkific for sponsoring, get started here: https://try.thinkific.com/o8x1mvptypwj Get my free YT Thumbnail Hackpack: ⁠⁠⁠⁠YTHackPack.com/Thumbnail⁠⁠⁠⁠ Join my Discord of 5,500 creators helping each other grow: ⁠⁠⁠⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠⁠⁠⁠ Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠created.news⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for more videos: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tr.ee/YoushaeiYT⁠ (0:00) Who is Codie Sanchez?(1:40) Why Finance Content Gets A Bad Rap(3:55) How Codie Beats Burnout(9:49) Writing Like Codie Sanchez(14:33) Codie’s Tactics To Go Viral(17:56) How Codie Runs YouTube With Notion(28:01) Turning Viewers Into Community(30:55) Want Codie's Notion Templates?(31:35) Building Process With Notion(34:45) Breaking Down Codie’s Businesses(39:30) Why Codie Says No To Brand Deals(43:57) Launching A Newsletter in 2025(49:59) 6 Ways To Structure Brand Deals(1:01:18) Codie’s Income Breakdown(1:03:16) Building Deals As A Creator(1:07:46) Earning $500K For Public Speaking(1:13:00) Why Codie Sells a $10,000 Course(1:21:44) Reality of Running A Business(1:25:35) Codie’s Biggest Regret(1:27:51) Codie’s Journalism on the US-Mexico Border

Behind the scenes with Steph Curry, MrBeast, Kevin Durant, and more. Get 2 months free of Linktree Pro for creators: http://linktr.ee/youshaei Get my free YT Thumbnail Hackpack: ⁠⁠⁠YTHackPack.com/Thumbnail⁠⁠⁠ Join my Discord of 5,500 creators helping each other grow: ⁠⁠⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠⁠⁠ Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠created.news⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for more videos: ⁠⁠⁠⁠⁠⁠⁠⁠⁠tr.ee/YoushaeiYT⁠ We went behind-the-scenes with Jimmy Donaldson (aka MrBeast) as he shot his next video in the "Beat Ronaldo, Win $1,000,000" series of Pros vs Joes except this time the video featured the Golden State Warrior's Steph Curry alongside Neymar, Giannis Antetokounmpo, Damian Lilliard, and more in a video titled "Beat Neymar, Win $1,000,000." Beyond the shoot, we also spend time with the NBA's biggest stars, podcasts like All The Smoke co-hosts Matt Barnes and Stephen Jackson and journalists like Shams Charania to find out just how much YouTube has changed the NBA culminating in MrBeast's $100,000 halftime show where a lucky fan hit a halfcourt shot.

In their 1st ever interview, the Stokes Twins talk about going from homeless to building YouTube's 2nd biggest channel and open up about everything. Get 3 months free of OpusClip, my favorite editing tool: https://opus.pro/jon Get my free YT Thumbnail Hackpack: ⁠⁠YTHackPack.com/Thumbnail⁠⁠ Join my Discord of 5,500 creators helping each other grow: ⁠⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠⁠ Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠⁠⁠⁠created.news⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for more videos: ⁠⁠⁠⁠⁠⁠⁠⁠tr.ee/YoushaeiYT (0:00) Who Are The Stokes Twins? (1:51) Buying $14M Mansion to Film Videos (4:23) Starting Out Homeless (7:45) Stealing vs Inspiration? (22:03) Cost Per Video (23:57) Spending $1M on a Video (26:46) Growing The Team (28:33) Convincing Alan To Do YouTube (34:13) How Do You Split Responsibilities (36:40) Biggest Fight? (38:51) Fake Bank Robbery: Press, Reactions & Lessons Learned (58:28) 50M Views Per Day (1:00:39) Earning $5M+ Per Year on AdSense (1:02:53) Joining Brent Rivera’s crew (1:12:13) $20M Net Worth (1:13:08) Spending $10M Per Year On Videos (1:16:26) Why Don’t You Take Brand Deals? (1:20:42) 1M Subscribers from a Short (1:23:02) Stokes Twins Break Down Their Video (1:24:27) The Truth About Alex’s Weight Gain (1:26:23) Writing 18 Page Scripts (1:28:41) Closer Look at YT Analytics (1:31:12) Collabing With MrBeast (1:35:26) Launching Products (1:37:00) The Average Stokes Twins Fans (1:41:47) Impact of Losing Their Grandfather (1:49:10) Final Words & Gift For Jon

The ultimate YouTube Masterclass. Totally free. In this video, I break down my 15 best tips to grow on YouTube after interviewing MrBeast, Marques Brownlee (MKBHD), Cleo Abram, Casey Neistat, Johnny Harris, IShowSpeed, The Hacksmith, Doctor Mike, Matthew Beem, Logan Paul, Danny Duncan, Liza Koshy, and more. Thank you to Spotter Studio for sponsoring: partner.spotterstudio.com/ideas-with-jon Get my free YT Thumbnail Hackpack: ⁠YTHackPack.com/Thumbnail⁠ Join my Discord of 5,500 creators helping each other grow: ⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠ Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠⁠⁠created.news⁠⁠⁠⁠⁠⁠⁠ Subscribe for more videos: ⁠⁠⁠⁠⁠⁠⁠bit.ly/YouTubeYoushaei (0:00) 15 Years in a nutshell (1:40) Use Visual Anchors (6:35) Make Your Intros R.A.I.N.Y. (12:07) Bonus Tip (12:59) Follow The 5 C's (16:32) Test Macro, Then Micro (18:07) Fix Your First Frame (19:31) Bonus Tip (21:57) Adapt Outliers (27:44) Copy With Taste (29:42) 3% Change: Genres, Eras, Mediums (32:43) Solve Popular Problems (34:45) Interested Is Interesting (36:26) Avoid Eye Fatigue (38:05) Paradox of Production (40:42) The 3 B's (42:05) Hone Your "Off Camera" Craft (47:01) Earn The Right To Rebel (50:13) Be More Like Mozart⁠⁠⁠⁠

I toured Dude Perfect's new HQ to learn how they built one of YouTube's biggest brands. Get free trial to Opus Clip: bit.ly/ClipYourVideos and get my free YT Thumbnail Hackpack: YTHackPack.com/Thumbnail Join my Discord of 5,500 creators helping each other grow:⁠⁠⁠⁠ Discord ⁠⁠⁠⁠ Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠⁠created.news⁠⁠⁠⁠⁠⁠ Subscribe for more videos: ⁠⁠⁠⁠⁠⁠bit.ly/YouTubeYoushaei⁠⁠⁠ (0:00) Why build a new HQ? (3:06) Design & Tech (6:25) Video Costs & Production (8:56) Trick Shot (10:39) The Idea Lab (14:56) Thumbnail Design (17:25) The $100M investment (18:32) How the dudes split their equity (23:13) Video feedback sessions (25:17) Does Tyler like being “the face of DP”? (27:25) Creating sports drinks (28:01) Editing Process (30:27) Why DP “can’t” win an Emmy (33:10) Expanding beyond videos (37:33) How DP designs their sets (40:08) Creating new video formats (43:03) Beating their own records (45:30) Different dudes, different roles (46:53) Training for trick shots (48:52) Half court shot (49:19) Little surprise

MrBeast and I brought back the top Beast Games contestants to talk drama, what you didn't see, and what's next. Thanks T-Mobile for sponsoring, learn about Magenta Status at https://www.t-mobile.com/benefits Also get my free YouTube Growth Hack Pack with my best tools, tips, and templates here: https://www.YTHackPack.com Thank you to Kyle Rohrmann, Brady Anderson, Sinan Deris, Sean Klitzner, Tyler Conklin, and the entire Beast and Amazon teams for helping bring this idea for the Beast Games reunion to life. Join my Discord of 5,500 creators helping each other grow:⁠⁠⁠ Discord ⁠⁠⁠ Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠https://created.news⁠⁠⁠⁠⁠ Subscribe for more videos: ⁠⁠⁠⁠⁠https://bit.ly/YouTubeYoushaei⁠⁠⁠ (0:00) This is not a normal reunion (1:31) Who didn't deserve their money? (6:31) What the cameras didn't see (11:19) Winning and Losing $10M (17:01) Regrets to rejecting $1M? (18:36) Do you feel like the editing was accurate? (22:22) $10M Coin Flip (24:41) The big mistake (27:36) Unofficial "rules" of Beast Games (31:31) "Tell them the truth" (32:31) Do you regret how you betrayed Deano? (38:21) "I didn't even notice cameras were there" (43:21) "You're negotiating your own demise" (48:11) Surprise (51:01) Did you know you'd become the villians? (51:41) Thank You T-Mobile (52:44) Interviewing Jimmy (55:31) Why were critic reviews so different? Criticism you agree with? (57:21) Rapid Fire: what would Jimmy do as a contestant? (1:01:24) How do you decide when to add more money? (1:02:28) Impact of Beast Games on YT Channel (1:04:11) Getting Married, Buying TikTok & More (1:08:44) Jimmy and I interview $10M Winner (1:09:51) How'd you keep it a secret? (1:11:51) What's happened since winning (1:15:01) First plans to spend $10M and preparing (1:19:04) Are you secretly a pro poker player? (1:20:11) "Screw that, you better win this thing" (1:23:13) One last challenge for $60,000