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Lightning Round: Top 10 Signs You Need to Fire a Client Question: Corena from Newport Beach, CA asks,  "I'm naturally a pretty funny person with my friends, but I get stiff and overly formal on sales calls because I'm afraid of saying the wrong thing. How do I bring humor into my sales conversations without coming across as unprofessional or risking the deal?" Book: Humor Seriously? Why Humor is a Secret Weapon in Business and in Life by Jennifer Aaker 🧠 Catch the BLOG for this week's episode!

Lightning Round: Top 10 Worst Questions to Ask Clients Question: Sarah from Denver asks, "I prep good discovery questions, but halfway through the call I catch myself thinking about my next question instead of listening to the answer. How do I stay present and actually hear what the buyer is telling me?" Book: You're Not Listening by Kate Murphy 🧠 Catch the BLOG for this week's episode!

Lightning Round: Top 10 Qualifiers for a Winning Pipeline Question: Irena from Bulgaria asks, "I have listened to you both for years, and I always love your advice. I feel like now more than ever this show is needed—sales is hard. I work so much, prospect, call, prospect again, write proposals, but I seem to work harder and close less—help. What do I need to be doing that I am not doing. I am a bit desperate here. My commission checks are getting smaller." Book: The Mom Test by Rob Fitzpatrick 🧠 Catch the BLOG for this week's episode!

Lightning Round: Top 10 Ways to Stay Relevant with Your Customers Question: When you look at growth for the coming year, are you more interested in growing with new customer acquisition? Or are you trying to expand the share of wallet of your existing customers? Book: Moneyball Sales by Carson Heady 🧠 Catch the BLOG for this week's episode.

Lightning Round: Top 10 Things I Will Be Changing or Adding for 4th Quarter Question: Carolina from Bangor, Maine asks, "So, I am curious how I make the most of the 4th quarter of the year? I hear you two talk about it all the time and want to know what I need to be doing and what I need to be focused on?"   Book: Never Split the Difference by Chris Voss 🧠 Catch or share the BLOG for this episode.

Lightning Round: Top 10 Ways to Build a Referral Network from Scratch Question: Jillian from Lisbon Portugal asks, "I work for a company based in the US, my territory is so big, and ever since COVID I have been virtual, not traveling much. I study sales all the time, and love the podcast, and I am seeing that the most successful people in sales these days seem to be doing it the old fashioned way. They have gone back to in-person connection and focusing on relationships. Are you seeing that? And if so, what advice do you have for me?" Book: Never Eat Alone by Keith Ferrazi 🧠 Catch the BLOG for this episode.

Lightning Round: Top 10 Worst Ways to Connect on LinkedIn Question: Roxanne from Rock Hill, SC asks, "We do a 15-minute sales huddle every morning, but half the team seems checked out and I'm not sure it's actually helping. How do I know if it's worth keeping — and if it is, how do I make it better?" Book: The Advantage  by Patrick Lencioni 🧠 Catch the BLOG for this week's episode.

Question: Gina from Montreal asks, "I work in manufacturing sales and in the five years I have held my position this is the first year I am going to miss my sales goal. Unless a miracle happens I won't hit quota by the end of the year. Is it me, my sales process, [or] something else? And if it is me or my sales process what do I do? Where do I turn?" Book: Sell Different by Lee Salz Lightning Round: Top 10 Things You Need to Know About Your Customers to Be Effective in Sales 🧠 Catch the BLOG for this week's episode!

Lightning Round: Top 10 Ways to Increase Customer Retention Question: Jason from Little Rock asks, "I closed a deal where the customer keeps referencing an ROI number that came from their own internal projections, not anything my team quoted. Now they're unhappy with results that are actually solid, just not what they expected. How do I reset expectations without sounding like I'm making excuses or admitting we underdelivered." Book: The Effortless Experience by Matt Dixon, Nick Toman, Rick DeLisi 🧠 Catch the BLOG for this week's episode!

Lightning Round: Top 10 Ways to Drive Inbound Leads Question: Leslie from Sarasota asks, "Love the show, I listen most every week. So I am in an industry where the sales cycle has slowed way down— it's tough. I feel like I am using the right strategies for outbound sales calls but getting very little response. Can you help?" Book: Combo Prospecting by Tony Hughes 🧠 Catch the BLOG for this episode!

Lightning Round: Top 10 Ways to Coach Yourself in Sales Question: Priya Chandrasekaran from Texas asks,  "I've got clients who love me—we golf, we grab dinner, but when a competitor undercuts me on value, I lose the deal anyway. How do you build relationships that actually hold up when the value conversation gets hard?" Book: Epic 5x Contract Wins by Lisa Magnuson  🧠 Catch the BLOG for this episode!

Lightning Round: Top 10 Ways to Prepare for a Sales Call Question: Franco from Paris asks, "My win rate used to be around 30%, and now I'm closer to 18% — same effort, same pipeline size. Is this a me problem, a market problem, or am I just measuring it wrong?" Book: Chasing Cheetahs by Nancy Nardin and Robert Nardin 🧠 Catch the BLOG for this episode!

Lightning Round: Top 10 Biggest Mistakes Sales Professionals Make Question: Cynthia from Tanzania asks, "I have been in sales for 12 years and I have to say I am a rock star :) and I want to stay at the top of my game. What do I need to know, where do I need to focus? How do I keep my growing edge?" Book: The Permission Mission by Dr. Cindy McGovern 🧠 Catch the BLOG for this episode!

Lightning Round:  Top 10 Criteria for Qualifying Prospects Question: David from Denver, CO asked, "My manager is buried in meetings and doesn't coach much. How do I stay visible and get support without constantly sounding desperate." Book: Extreme Ownership by Jocko Willink and Leif Babin 🧠 Catch the BLOG for this episode!!

Lightning Round:  Top 10 Trade Show Mistakes Question:  Margo from West Palm Beach asks, "My company spends a fortune on trade shows.. I just don't see the ROI. Would be interested to know your thoughts on trade shows and more important your ideas for getting ROI." Book: Never Lose A Customer by Joey Coleman 🧠 Catch the BLOG for this episode!