Advertise on podcast: Marketing #Unfiltered

In this episode, I'm sharing why visibility isn't just about filling your next program or making your next sale. It's about building the audience, relationships, and reputation that give you OPTIONS. And when the market is changing faster than we can keep up with, having options is a pretty big freaking deal. I'm breaking down the ways visibility pays off that most coaches aren't even thinking about. Here’s What We Cover: Why visibility pays off in ways you might not expectHow to monetize your audience (without a massive following)How to become the go-to expert for new opportunitiesWhy your audience is your biggest asset when the market shiftsHow visibility gives you the freedom to evolve your business Resources:  Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered She's a Big Deal: Sophia's program for building your full visibility ecosystem — the audience, the network, and the reputation.  Learn more & apply here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0

More eyeballs on your business = better marketing. Right? Ehhhh. Not necessarily. After 10 years of helping people get more attention for their businesses, I’ve realized there are 4 very different ways we tend to generate it. And while ALL of them work...they don’t work for the same things. In this episode of Marketing Unfiltered, I’m breaking down the 4 attention engines every coach should know: The Engagement Trap — when the thing getting you attention has very little to do with what you actually want to be known for. The Content Creation Hamster Wheel — yes, content works. But do you actually want your business growth to depend on your ability to keep creating it? The Guest List — getting into other people’s rooms and in front of audiences you didn’t have to build yourself. The Big Deal Engine — creating the room yourself and using hosting to build your audience, network, and reputation at the same time. I’ll walk you through what each one is actually good at, where each one falls short, and real-life examples of how they can be used in your coaching business. Because the goal isn’t to find ONE perfect way to get attention. (In fact, ALL are useful.) It’s to understand how and when to use eaach of them.  Let’s get into it.

In this episode, I'm sharing eight ways to collaborate that don't require a podcast, a membership, or any new platform. Because “I don’t have anything to invite people into” is not a good enough reason to miss out on the visibility, leads, sales, and opportunities that can come from getting in front of someone else’s audience. Some of these work with someone you just met, some are better for relationships you've been building over time. Some grow your email list, some make you money, and some simply deepen relationships that create bigger opportunities later. If you've been wanting to collaborate but haven't known where to start — or you've been waiting until you have the "right" platform — this one's for you.  Here's what we cover: 1. How to borrow each other's reputation 2. Getting in front of highly qualified buyers 3. Turning assets you ALREADY have into something new 4. How to build each other into your offers and ecosystem  5. Creating collaborations that keep sending leads + opportunities to each other without another promo period Plus so much more... Resources:  She's a Big Deal - Learn More and apply here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0

This is Part 2 of a special two-part visibility series. Part 1 is over on Holly Marie Haynes' podcast, Crush the Rush, which is also linked below.  That’s where Sophia shares her framework for becoming known through visibility, authority, and hosted experiences. In Part 2, Holly flips the script and shares the strategy that's quietly grown her business for the last six years, without relying on social media. We dive into why people are searching instead of scrolling, how AI is changing the way experts get discovered, and why creating long-form, searchable content is becoming one of the smartest ways to build trust and attract clients. If you've been wondering how to get recommended by AI, create content that compounds over time, and build a business that doesn't depend on constantly posting to social media... this episode is for you. What we covered: Why people are searching, not scrolling, and what that means for your marketingHolly's long-form content flywheel for creating searchable authorityHow to optimize your podcast and blog so AI can recommend your workUsing Claude and Google Analytics to uncover your highest-performing contentThe intentional pop-up strategy generating 30 - 40 new leads every monthWhy micro partnerships outperform one-off collaborationsHow to position yourself as the obvious authority without relying on social mediaWhy your messaging matters even more in an AI-first world Resources:   Connect with Holly on Instagram:@thehollymariehaynes Listen to part 1 of this series on Crush the Rush Podcast: http://www.hollymariehaynes.com/podcast The Antisocial Shift: Holly's private podcast http://www.hollymariehaynes.com/a/2148281499/5TN9LZUC Anti Social School: Holly's signature 6-week program http://www.hollymariehaynes.com/a/2148281498/5TN9LZUC

In this episode, I'm sharing the hunch I've been sitting on: that we're moving out of the attention economy and into what I'm calling the evidence economy. And if I'm right, it changes everything about how we approach marketing, visibility, and becoming known.  Information is everywhere, and AI has made it even more accessible. That's why attention alone isn't enough to build trust anymore. Tune in to learn the three experiences that will help you build trust faster, stand out from the crowd, and become the obvious choice for your ideal clients.  Here's What We Cover:  1. Why we're entering the Evidence Economy—and why visibility alone isn't enough  2. The 3 experiences people need before they trust—and hire—you 3. Why your content isn't creating clients 4. How to become known before you need to sell 5. Build a visibility ecosystem that does the heavy lifting ... and so much more! Resources mentioned:  She's a Big Deal: Applications are now open for the next beta round — 90 days building your full visibility ecosystem: your core belief, your signature event, your low-lift offer, and your reputation strategy.  Learn more and apply here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0

In this episode, I'm joined by Meagan Williamson, a Pinterest strategist who's been in this space since the early beta days and has built her entire business around the platform that most business owners are completely sleeping on. We're breaking down what Pinterest actually is (spoiler: it's a search engine, not a social media platform), why it works so differently from Instagram, what kind of content performs well, what a realistic timeline looks like, and how to build a funnel that converts cold Pinterest traffic into actual clients, including one of Megan's clients who makes between $300K and $600K in direct Pinterest sales in a single month.  Here’s what we cover: Pinterest isn't social media. It's a search engine. (And that changes everything.) The Pinterest content strategy that keeps working for years.How to turn Pinterest traffic into paying clients.The truth about how long Pinterest really takes.Pinterest views are a vanity metric. (Why accounts with 10 million views are making $0)Plus so much more… Resources: Connect with Meagan:  Website: https://meaganwilliamson.com/ Instagram: https://www.instagram.com/meaganawilliamson Pinterest: https://pinterest.com/rowhousenest

In this episode, I'm sharing one of the strategies I've been implementing in my business this year— something I'm calling the Low-Lift offer. Not a membership. Not a mini course. Not another content hamster wheel. A simple, paid container designed for one purpose: conversation. And it's been one of the most powerful sales strategies I've built in years. Better yet, my clients are seeing incredible results with it too.  Listen to get all of the details on what a Low-Lift offer actually is and how I'm using it in my business. Here's What I Cover:  Why the coaching industry optimized for the wrong thing What a Low-Lift offer actually is (because it's not another low-ticket offer) Why this works even if your real goal is selling high-ticket The unexpected lesson one of my clients learned after actually talking to her buyers. Exactly how I run this offer without being glued to Voxer 24/7. And so much more…  Resources:  She's a Big Deal: Applications are open for the second (and likely final) beta cohort — the full visibility ecosystem where you'll build your low-lift offer, your listening tour, your talk, and more. Lean More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing  Got questions?  Email [email protected] OR  Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

In this episode, I'm joined by Kim Rittberg—former media executive at Us Weekly and Netflix, who had a wake-up call in her hospital delivery room (yes, she was checking emails while in labor) and left corporate to build her own business teaching coaches and service providers how to use video to actually grow their income, not just their follower count.  If you’ve ever wondered how to find your confidence on camera when you feel awkward and self-conscious, how to come up with content ideas that actually sound like you, and what it looks like to turn video views into DMs, calls, and clients—this episode is for you! Here’s what we cover: Why most people freeze on camera and the simple mental shift that unlocks confidenceWhy your video scripts sound stiff (The difference between writing for the spoken word vs. the written word)Credibility + connection: the two things your content needs  How to turn video into actual sales Why most people show up on camera with too little energy and how to bring the dinner party vibe instead Resources and Sponsorship: Connect with Kim: Website: kimrittberg.com  Instagram: @kimrittberg  YouTube: https://www.youtube.com/@kimrittbergcontent 10 Tips to Take Your Videos From Mediocre to Magnetic: Kim's free guide covering the crucial foundations of how to get clients and leads through video. https://www.kimrittberg.com/tips Video Boot Camp: Attract clients, grow your brand & your revenue on Social Media through video. https://kimrittberg.mykajabi.com/video_boot_camp This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA. https://chika-obih-cpa.kit.com/moneyguide You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money. This free guide changes that in less time than it takes your coffee to brew. The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter. Get it here: https://chika-obih-cpa.kit.com/moneyguide

In this episode, Megan Yelaney walks us through how she rebuilt from scratch after having twins, what she actually did to find her edge again after becoming a ‘basic business coach’, and why the business identity crisis you're experiencing right now might have more to do with your messaging than anything else. This episode is for anyone who's felt like their business doesn't fit anymore—whether you just had a baby, went through a major life shift, or just quietly stopped recognizing yourself in the thing you built. Here's What We Cover: The "basic coach" wake-up callHow to find your edge when you've lost itWhy your business identity crisis is probably a messaging problemHow the online business landscape is shifting right nowThe stupidly simple relationship-building strategy that Megan swears by Resources and Sponsorship: Connect with Megan: Website: https://meganyelaney.com/ Instagram: instagram.com/meganyelaney Main Character Energy: Megan's 7-episode private podcast series that walks you through finding your distinctive edge, understanding your messaging gap, and showing up in a way that's unmistakably you — https://meganyelaney.com/main-character-energy This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA. https://chika-obih-cpa.kit.com/moneyguide You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money. This free guide changes that in less time than it takes your coffee to brew. The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter. Get it Here: https://chika-obih-cpa.kit.com/moneyguide

Justin Blackman is a brand voice and messaging strategist who's spent years helping businesses figure out what makes them different on purpose. And in this conversation, we're diving into something most people skip right over: finding your distinctive edge.  Because here's the thing: you can have all the right keywords, all the right frameworks, all the voice-of-customer research in the world—but if you don't know what makes you different, your copy is going to sound like everyone else's.  If your messaging feels a little too generic, a little too safe, or like it could belong to anyone in your industry, this episode is for you.  Here’s what we cover: Why everyone sounds the same now (it’s not just AI)The four-part test for your distinctive edge How to find your edge and what actually makes you different Why voice-of-customer research isn't enough The role emotion plays in great copy  Resources and sponsorships: Connect with Justin: Website: https://justinblackman.com/ Want to continue the conversation with Justin? Reply to Justin's emails – he actually reads and responds to them! 93 Email Sign-Offs to Punch Up Your Emails: Justin's free download of funny, personality-driven ways to close your emails (because "talk soon" is boring) justinblackman.com/emails  Justin's Movie Breakdowns: Blog posts analyzing copywriting lessons from film scenes  The Bear: https://justinblackman.com/bear/ Gilmore Girls: https://justinblackman.com/gilmoregirls/ This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit: https://audit.brandospro.com/ Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This! In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable. Start your audit here: https://audit.brandospro.com/

Welcome to part two of my Back on the Map series. In part one, I talked about the biggest mistake I've made in business and what it's cost me. Part 2 is the next layer of that conversation. Because once you get clearer on what you want to be known for, you also have to start changing how you operate—how you build your visibility and authority, how you approach growth, how you structure your business. In this episode, I'm pulling back the curtain to talk about what I'm changing behind the scenes, what I'm noticing, and what I think actually matters if you want to become known for something online.  Here's What I Cover: 1. Why I'm doing way less but building way more intentionally 2. Why your niche isn't enough anymore 3. The shift from random marketing activities to a visibility ecosystem 4. Why you need to sell sooner than you think 5. The four buckets your business needs Resources and sponsorship: Back on the Map Part 1: Listen to the first episode where I break down my biggest mistakes: //podcasts.apple.com/gb/podcast/ep-211-back-on-the-map-the-biggest-mistake-ive-made/id1644601845?i=1000758653311 Leave a voicemail with your questions: Sophia will answer them in upcoming episodes: https://www.speakpipe.com/MarketingUnfiltered  This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit: https://audit.brandospro.com/ Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This! In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable. Start your audit here: https://audit.brandospro.com/

There's a lot of noise out there right now about AI search "killing" SEO.  In this episode, SEO Strategist Laura Jawad is back to cut through the panic and get real about what's actually changing and what hasn’t in the world of SEO.  We talk about the foundation you still need (yes, the basics still matter), the new layer AI adds on top of that, and the practical steps you can take right now to make sure your work gets found—whether someone's searching on Google or asking ChatGPT. Here’s what we cover: The real numbers on AI search and why SEO isn’t dead The SEO basics that still matter What AI really does to your SEO and visibilityWhy your online visibility and reputation matter more than ever How to audit where you currently rank in searchesPlus so much more Resources and Sponsorships: Connect with Laura: Instagram: https://www.instagram.com/heylaurajawad Website: https://www.laurajawadmarketing.com/ SEO Simplified Keyword Research Workbook: laurajawadmarketing.com/marketing-unfiltered How to Check Your Google Ranking for Free blog post: https://www.laurajawadmarketing.com/blog/how-do-i-check-my-google-ranking-for-free/ This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit: https://audit.brandospro.com/ Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This! In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable. Start your audit here: https://audit.brandospro.com/

This week’s episode is a follow-up to my recent conversation with Kelly Chase in episode 213. We talked about something I don't think enough people are discussing: what happens when your business gets more visibility than it's actually built to handle. The truth? More visibility doesn't automatically grow your business like we think it does. Sometimes it actually breaks it. In this episode, I'm breaking down the three pieces you need in place before chasing more visibility—because if these aren't solid, more eyes on your work won't grow your business. It'll just amplify the gaps. Here's what I discussed: 1. Why more visibility won't fix unclear messaging 2. The difference between getting attention and holding attention  3. Visibility for the sake of being seen vs. visibility that builds authority  4. What happens after someone finds you?  5. The infrastructure piece most people skip  And so much more… Resources & Sponsorship: She's a Big Deal: Sophia's program for building authority, deepening your network, and creating a rinse-and-repeat system that doesn't rely on constant content creation. Beta round kicks off May 18th. Learn More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing This episode is brought to you by Belinda Rosenblum's Pay Yourself Calculator. https://ownyourmoney.isrefer.com/go/calculator/Sophia/ As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.  The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

If you've ever hit six figures and thought, "Wait...where did all the money go?" — this episode is for you.  I'm joined by Belinda Rosenblum, who's been in business for nearly two decades and has seen (and experienced) every version of the six-figure paycheck-to-paycheck trap. This is the conversation about what actually happens to your money as you scale — the real numbers, the hidden expenses, and why so many smart business owners end up resenting the business they built. Here's What We Cover: 1. The six-figure trap: Why $100K+ can still feel broke (and why $250K doesn’t fix it) 2. What’s actually killing your profit: undercharging, overdelivering, messy team spending, and “bank balance” decision-making 3. The $155K year that made $2K: The wake-up call that led to a $96K profit glow-up the very next year 4. How to build offers that actually pay you well (without chaining you to your laptop) Plus so much more… Resources: Connect With Belinda: IG: @belindarosenblum  Website: ownyourmoney.com  → Rich Business Bootcamp - May 11-14: https://ownyourmoney.isrefer.com/go/series/Sophia/  In 4 days, discover the upgraded financial system to keep more revenue in your pocket and set you up to scale to $500K+ without running yourself into the ground. → Pay Yourself Calculator: https://ownyourmoney.isrefer.com/go/calculator/Sophia/  As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.  The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. → Listen to this episode with 18+ offer ideas beyond 1:1 coaching if you're ready to get creative about what you're selling: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013

In this episode, Coach Kelly Chase shares what it was really like behind the scenes of building her business after filming Love Is Blind: the brand deals that didn't convert, the audience that wanted health coaching when she wanted to talk business, the $45,000 she made in 7 months but couldn't celebrate because it "wasn't six figures," and why she eventually took a year and a half off from coaching altogether. This is a conversation about visibility, public failure, nervous system dysregulation, money mindset, and what it actually takes to rebuild when you've lost your way. Here's What We Cover: What really happened to her visibility after Love is BlindThe mistake of building the wrong type of audienceWhy followers don't equal authority or salesThe big wins she couldn't celebrate Money mindset tips that actually workplus so much more... Resources + Sponsorship: Connect with Kelly Chase: IG: @chaselifewithkelly & @chaselifewithkellypodcast TikTok: @iamkellychase Website: Www.chaselifewithkelly.com  This episode is brought to you by Belinda Rosenblum's - Pay Yourself Calculator. https://ownyourmoney.isrefer.com/go/calculator/Sophia/ As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.  The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/