Looking for a business mentor with decades of experience in business ownership, inventory and cash flow management, and client coaching? Get started with Ciara Stockeland’s Inventory Genius podcast. As a Fractional CFO and Profit Strategist, Ciara specializes in breaking complex business topics into bite-sized, actionable steps you can implement today. Tune in, get inspired, and learn from Ciara and her range of incredible guests. Discover why thousands of products-based businesses owners turn to Ciara for guidance on inventory management, debt reduction, e-commerce strategies, financial strategy, business growth, retail profitability, and more. Whether you’re a new business owner or a long-time entrepreneur, each episode with give you nuggets of information, insights and strategies you can start implementing now.
For business inquiries please email: [email protected].
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#308: He Paid Everyone But Himself. Now He Works 12 Hours a Week | Nick Wendowski of Stones Philly
2026/10/20
In this week’s episode, I sat down with Nick Wendowski of Stones Philly. In April 2019 he bought a Philadelphia beer store with his wife, after leaving behind a career in nursing and corporate consulting. Within a year, COVID hit. The year after that, his landlord told him the building was being demolished.
Two relocations, multiple loans, and a lot of 2am nights later, Nick had kept every single employee on payroll. Everyone got paid except him. And the only fixes he knew were the ones most owners reach for: sell more, or cut expenses.
Nick was one of the hardest people to get into the Inventory Genius® Operating System. But once he said yes, he was all in. In our conversation, he walks through what he discovered when he finally broke down his own numbers, where money was quietly leaking out of his business, and the conversation that got him to start paying himself again.
Key Takeaways
Break your revenue into streams. One number at the top of the P&L hid what was really happening. Splitting it into retail, wholesale, and online showed Nick exactly where to act.Small changes add up in high-volume businesses. Adding $1.21 to his average retail transaction, about a 5% increase on his most common items, more than covered his investment in my program across 6,000 to 7,000 transactions a month.Fill the truck before it leaves. Moving every wholesale delivery into a single window kept each truck full, removed the need for another driver, and ended deliveries that were losing money.Pay yourself first, then run the business. Nick started taking his pay off the top before covering expenses. With less cash for inventory, he moved floor stacks onto the shelves, and the store looked fuller than before.Start with an amount you’ll never miss. Nick never missed a single payment to me, so that became the amount he started paying himself.Chapters
00:00 Intro
02:15 From nurse to beer store owner
11:14 Why he almost waited to get help
21:03 How he made, saved, and found the money
32:20 The emotional cost of paying yourself last
40:16 He paid his coach every month, but not himself
43:18 How he got down to 12 hours a week
47:22 Nick's advice to other product business owners
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#307: Buy From Profit, Not Gut: Be the Captain of Your Inventory Ship
2026/10/13
Have you ever run out of a best seller at the worst possible time while shelves full of other inventory just won't move? The problem usually isn't your buying. It's the missing link between your inventory and your cash.
With holiday buying underway, I walk through how your P&L, balance sheet, and profit plan should drive every inventory decision, the simple open-to-buy formula any store can use, and the two "bumpers" that keep your buying out of the gutter.
Key Takeaways
Your P&L is a rearview mirror; your balance sheet is a health check. One shows what already happened. The other shows whether your business can weather a storm, like the client facing a full downtown street teardown right after the holidays.Four of the five lines on your P&L are tied to inventory. Sales, cost of goods, gross margin, and net profit all move with what you buy and how it sells.A sales goal without a profit plan leads to emotional buying and frantic selling. "Last year plus 10%" isn't a plan. Your break-even is.Open-to-buy is a guardrail, not the whole system. One client's inventory software kept telling her to buy more because it never looked at her cash.The cost of every sale isn't yours to spend. Set it aside each week so the money to restock is already there.Chapters
00:00 Out of best sellers, stuck with everything else
02:17 My story
06:05 Part 1: Your P&L and balance sheet
16:47 Building a profit plan and your break-even
21:13 Client story: full shelves, empty bank account
23:08 Part 2: The open-to-buy formula and the four corners
29:53 Part 3: Two bumpers that keep your buying out of the gutter
36:11 Putting the whole system together
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#306: Full Shelves, Empty Bank Account: How I Lost My Retail Business (and What I Know Now)
2026/10/07
On September 29, 2017, I closed the last store of my multi-location retail franchise. Months later, we filed for bankruptcy and lost our home. From the outside, the business looked wildly successful: seven figures, 13 locations, two invitations to the White House. Behind the scenes, I was writing myself paychecks I couldn't afford to cash.
In this episode, I share the full story of how it fell apart, the four warning signs my business gave me that I walked right past, and the profit math I wish I'd understood 20 years ago. If your sales keep climbing but your bank account doesn't, this one is for you.
Key Takeaways
Revenue tells you how busy you are; cash tells you the truth. Record months meant nothing when I was still scrambling to make payroll the following Friday.Markup and margin are not the same thing. Marking a product up 3x is a hope. Margin is what actually happened after damages, markdowns, and discounts. One client discovered she'd given away $250,000 in rewards-program discounts in a single year.Gross margin is your secret weapon. A client in my program raised her margin from 55% to 61% in under six months by changing her product mix and saying no to inventory that wasn't turning.Your inventory is cash on hangers and cash in boxes. Every purchase is a dollar bill that needs to turn back into more dollars, fast.Set sales goals from the bottom up. Start with the profit you need to pay down debt and pay yourself, then work back to the revenue required.Chapters
00:00 The day I closed my last store
01:24 How I built (and lost) a retail franchise
06:27 Starting over with two new rules
08:55 The four warning signs I walked past
20:33 Revenue vs. cash: the P&L is your math problem
26:13 Three questions your margin forces you to answer
34:54 How I run a business now
36:08 Homework: calculate your break-even
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#305: Launch Debrief: What I Learned From The Debt Detox Bootcamp
2026/09/29
In this quick debrief, I’m opening up about what happened during our recent Debt Detox Bootcamp and the quiet confessions I heard from product-based business owners just like you.
If you are carrying heavy debt—whether it's credit cards, lines of credit, high-interest fast-funding loans, or unsold inventory—I want you to hear this: you are not alone, and this is completely solvable.
In this episode, I break down why debt isn't a willpower problem (it’s a math problem!), why you shouldn't try to fix it isolated in a vacuum, and what it actually takes to build a structured system to pay off debt once and for all while keeping more cash in your pocket.
What You’ll Learn in This Episode
The Weight of Hidden Debt: Why so many product-based business owners carry debt in secret—hiding it from spouses, teams, bookkeepers, and accountants—and why carrying it alone makes the burden so much heavier.Willpower vs. Math: Why trying harder won't pay down your debt, and how restructuring your numbers creates a business that produces real, sustainable profit.The "Chess Piece" Problem: Why being too close to your own numbers makes it almost impossible to see which financial move to make first without an outside perspective.Break the Loan Cycle: How to stop the endless loop of paying off a loan or credit card only to take on another one to cover payroll or operating expenses.Knowledge vs. Operating Systems: Why information alone won't change your business, but structured systems (like profit planning, cash flow management, and open-to-buy plans) will.Resources & Next Steps
Join the Next Debt Detox Bootcamp: Mark your calendars! We have another Debt Detox Bootcamp coming up in October. Stay tuned for registration details!Explore the Inventory Genius Operating System (IGOS): Ready to stop guessing and start building financial freedom in your inventory-based business? Head over to CiaraStockeland.com to learn about the IGOS framework—built specifically for retailers, wholesalers, and makers who want to build profit from the ground up, buy inventory based on data, and keep more cash in their business.More About the Episode Sponsor:
T&O Strategic Advisory (http://www.tostrategicadvisory.com/) - Offering a wide range of tax and accounting services, including entity election and S-Corp advisory.
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#304: Her One Action That Calmed The Chaos
2026/09/22
In this episode of the Inventory Genius Podcast, I unpack a money mystery from a business owner running three retail locations while feeling completely suffocated by debt. We dive deep into why high-interest balances aren't always the main culprit behind cash flow nightmares—and how erratic daily and weekly debits can silently destroy your business from the inside out.
I walk through the exact steps we took to eliminate her most damaging debits, consolidate her debt into a single predictable monthly payment, and shift her operations from survival mode back into growth.
Key Takeaways
Unpredictable Debt is the Real Monster: The hidden killer for cash flow isn't always the balance itself—it's the chaos created by automatic daily and weekly withdrawals pulling from your account at random times.Cash Flow Chaos Paralyzes Decision-Making: When you wake up every morning wondering which debits will hit your account, you lose the mental clarity needed to manage inventory, handle payroll, or plan for growth.Target the Most Harmful Payment First: Tackle the daily cash-draining debits first to regain immediate breathing room before trying to address your entire balance sheet.Knowledge vs. Operating System: Knowing where a leak exists isn't enough; you need a repeating system that helps you identify cash flow traps and fix them every single week.Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#303: Why Her Viral Post Almost Killed her Business
2026/09/15
Have you ever hit that ultimate milestone—a product going viral and cash pouring in—only to look at your bank account later and ask, "Where did all the money go?" In this episode of the Inventory Genius Podcast, I’m solving a classic money mystery: how scaling up your product options can quietly drain your cash flow.
I share the story of a client who expanded her inventory after a massive viral surge. She added new colors, add-ons, and product lines, expecting momentum to double. Instead, product complexity created stock sitting in boxes, frozen cash on shelves, and confused customers closing their tabs. I walk you through how we stripped back the complexity, simplified her offer, and uncovered where her profit was hiding—plus why you need a reliable operating system to spot these leaks consistently month after month.
Key Takeaways:
The "More Options" Trap: Adding variations, bundles, and extra product lines feels like growth, but it often ties up your liquid cash in stagnant inventory.Confused Customers Don't Buy: Too many near-identical choices lead to decision fatigue. When options overwhelm customers, they hesitate and close the browser.Hidden Cash Leaks: Cash flow issues aren't always caused by low traffic or poor marketing. Often, your money is sitting quietly on shelves as unsold stock.Growth via Subtraction: Sometimes true scale doesn't mean adding more; it means taking away enough complexity so your best products can shine.Knowledge vs. Operating Systems: Spotting a single cash leak once is good, but having a repeatable operating system is what keeps your business profitable long term.Reflection Questions for Your Business:
What product complexity is currently hiding in your catalog?Do you have cash frozen in unsold boxes or variations sitting on shelves?Where can you simplify your offer so it’s easier for your customers to buy?Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#302: She Finally Found Her Cash Leak
2026/09/08
Ever feel like you’re working around the clock, carrying a packed schedule, but somehow left wondering where all the money went at the end of the month? In this episode, I walk you through a classic "money mystery" involving a busy client who thought she was running one business, when in reality, she was running three.
We dive into how blending multiple revenue streams distorts your financial reality, hides profit drains, and keeps you stuck. Plus, I share a personal story of how I fell into this exact same trap in my own retail journey and why having a repeatable operating system is the key to fixing it for good.
Key Takeaways
The Danger of the Blended View: Lumping different revenue streams into one profit and loss statement hides which parts of your business make money and which ones quietly subsidize losses.The Organic Growth Trap: Businesses that naturally expand by adding service or product offerings (like a home decor shop offering interior design) often forget to untangle their costs, margins, and operating expenses.Clarity Drives Action: Once you separate your revenue streams, you gain the visibility needed to adjust pricing, manage cost of goods, and control margins so every entity stands on its own.Knowledge vs. Operating System: Spotting a financial leak once is great, but building a repeatable system is what allows you to find hidden opportunities week after week.Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#301: The $135K Product They Almost Ignored
2026/09/01
Have you ever felt like your business is doing everything right on paper—great sales, happy customers, top-of-the-tier products—yet your bank account tells a completely different story? In this episode, I break down a real-world money mystery featuring a client doing over $1 million in revenue who hadn’t been able to take a consistent paycheck in months.
We dig into how we audited their inventory, pinpointed the hidden cash leak in their best-selling product, and implemented two simple strategic moves: building a recurring monthly offer and optimizing Cost of Goods Sold (COGS). The result? An extra $135,000 in revenue over 12 months without adding new products or burning out on marketing.
Key Takeaways
Look Beyond the P&L: A product-based business generating seven figures can still suffer from severe cash flow leaks if inventory aren't optimized.Double Down on What Works: Stop spreading energy across your entire catalog. Build scalable, recurring offers around your proven hero product.Ask the Two Essential Questions:How do I sell more of this?How do I keep more of what I’m selling?Knowledge vs. Operating System: Fixing one cash leak gives you a temporary win; having an operating system ensures you catch every leak, every week, consistently.Memorable Quotes
"It wasn't about doing more. It wasn't about adding new products, paying for marketing, or just hustling harder. It was about looking closely at something that already existed..."
"Knowledge doesn't create change in a business. It really, truly doesn't. But an operating system? Now that does."
Next Steps & Resources
Ready to stop guessing and start locating the hidden cash in your inventory?
Learn More: Explore the Inventory Genius Operating System to build a consistent financial cadence.Connect: Follow along for weekly financial strategies to help you make more profit and keep more cash!Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
More About the Episode Sponsor:
T&O Strategic Advisory (http://www.tostrategicadvisory.com/) - Offering a wide range of tax and accounting services, including entity election and S-Corp advisory.
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#300: The $710 Ripple Effect
2026/08/25
When you’ve trimmed every line item, negotiated every bill, and cut every unnecessary expense, but your profit margins still aren't adding up—what do you do next?
In this episode, I share a story about a hard-working client who found himself completely exhausted after attempting to squeeze blood from a stone. He had done everything right: boosted top-line revenue, improved margins, and audited his expenses line by line. Yet, the math still wasn't mathing.
Instead of hunting for micro-expenses to shave down, we stepped back and looked at a foundational piece of his business: his Point-of-Sale (POS) system. By making one strategic pivot to replace a tool that no longer served him, we triggered a domino effect that eliminated a whole cluster of hidden app subscriptions and tech stack add-ons—putting $710 back into his bank account every single month.
Key Takeaways
Stop Squeezing Dry Lemons: Cost-cutting is essential, but when an expense line is tapped out, trying to "squeeze harder" won't yield results. You have to start asking a completely different question.Identify Foundational Tech: A single core platform (like a POS system) often forces you to stack secondary apps, subscriptions, and integrations just to keep it functioning.The Domino Effect of One Pivot: Replacing one foundational tool can instantly eliminate hidden peripheral costs that sit underneath your operations.Advice vs. Operating Systems: Catching a single cash leak gives you a one-time win; having a repeatable operating system allows you to identify and fix structural profit drains every single week.Resources & Next Steps
Ready to stop guessing and start keeping more of what you earn? Learn more about the Inventory Genius Operating System to build sustainable profitability into your product-based business.Enjoying the show? Subscribe, rate, and leave a review to help other product-based business owners unlock their profit potential!Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#299: Why Free Shipping Wasn't Free
2026/08/18
The $8,000/Month Profit Leak Hiding in Plain Sight
Every product-based business has a money mystery, and in this episode, I’m solving a big one.
I recently sat down with a client whose business was generating over $2 million in annual revenue, yet she had almost nothing left in profit at the end of the year. When we dug into her numbers, we found a massive cash leak that was quietly draining $8,627.50 out of her business every single month.
The culprit? Free shipping disguised as a customer perk.
In this episode, I walk you through how we uncovered this hidden expense, how we used real data—not emotion—to make a tough call, and how fixing this single line item instantly transformed her bottom line.
What We Cover in This Episode:
The $8,000 Mystery: How a $2M+ business was bleeding cash despite strong sales.The High Cost of "Free": Why free shipping is often a hidden profit killer rather than a strategic perk.Overcoming the Fear of Losing Customers: Why the fear of changing a policy is often worse than the reality.Data Over Emotion: How side-by-side math made the decision to end free shipping completely obvious.Why You Don't Need More Advice: The difference between guessing your way to profit and using an operating system to build it on purpose.Key Takeaways:
"Profit leaks rarely look dramatic. They look like a nice little thing you're doing for your customers, or a policy set up years ago that nobody has revisited. Cutting a cost isn't a gut decision—it's a data decision." — Ciara Stockeland
Data removes the panic: When you analyze real numbers side-by-side (revenue gained vs. potential customer drop-off), the strategic choice makes itself.Revenue does not equal Health: Growing top-line sales without protecting your margin just creates the illusion of success.Focus on systems: Knowing your numbers is only step one; you need a financial operating system to consistently surface leaks and protect your cash flow.Resources & Next Steps:
Stop guessing your way to profit and start building it on purpose!
Work with Me: Learn more about the Inventory Genius Operating System and how we help product-based business owners uncover hidden cash.Subscribe & Review: If you enjoyed this episode, make sure to subscribe, rate, and leave a review so other business owners can find hidden cash in their numbers too!Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#298: Pt. 2 Courage, Clarity and Confidence with Your Money
2026/08/11
Welcome back to the Inventory Genius Podcast! In last week’s episode, my client Rebecca said something during our raw, unscripted chat that completely stuck with me: she talked about finding Courage, Clarity, and Confidence through the Inventory Genius program.
That phrase resonated with me so much that I knew we needed a Part 2 to dig deeper into the nuts and bolts. Facing your business numbers isn’t just a math problem—it’s an emotional journey. In this episode, I break down what it really takes to transform your relationship with money and walk through the "3 C's" framework, sharing real client stories for each step along the way.
Key Takeaways & What You’ll Learn in This Episode:
Why Courage Must Come First: You can’t buy courage or find it in a budgeting app—it’s a decision to take the very first step and look at your numbers, even when you can’t see the whole staircase.How Clarity Arrives: Financial clarity doesn't happen before you do the work; it comes through the work. It accumulates layer-by-layer like compound interest.The Power of Real Confidence: True confidence isn't "faking it till you make it." It’s earned evidence from taking action, leading to better pricing, smarter decisions, and faster momentum.Real Client Success Stories:How "Mary Jane" went from over $1M in debt to turning her entire business around.How Sarah found the clarity to keep, restructure, and scale her business instead of selling it.How "Susie" gained the confidence to move her product to a 3PL, double her subscription box subscribers, and boost profitability.Episode Breakdown:
Introduction: The origin of Part 2 and why the podcast is always 100% real, raw, and unedited.The 1st C: Courage: Facing the emotional math problem of money and overcoming the urge to avoid your numbers.Client Story (Courage): Mary Jane's story of tackling $1M+ in debt and massive payroll by taking one courageous step.The 2nd C: Clarity: Uncovering your financial picture, spotting patterns, and building a consistent operational rhythm.Client Story (Clarity): Sarah’s story of using financial clarity to decide whether to sell or keep her growing business.The 3rd C: Confidence: How clarity builds evidence, accelerates outcomes, and changes how you negotiate and price.Client Story (Confidence): Susie’s story of stepping out of her home, outsourcing to a 3PL, and doubling her subscriber count.Key Wrap-Up & Encouragement: How Courage → Clarity → Confidence works continuously to empower you as a business owner.Memorable Quotes:
"Courage in your finances doesn't mean having it all figured out. Courage means taking that first step when you cannot see the whole staircase."
"Clarity does not show up before you do the work. Clarity comes through the work."
"Confident people take better financial action, and better financial action creates better financial outcomes."
Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#297: Pt. 1 Courage, Clarity and Confidence with Your Money
2026/08/04
In this episode, I’m joined by Inventory Genius program graduate Rebecca Garzon. Rebecca brings a unique perspective to product-based business ownership: with a background in social work, grief, and therapy, she understands human behavior deeply, yet found herself facing hidden guilt, shame, and hesitation around her own business numbers.
We walk through Rebecca’s year-and-a-half journey from feeling overwhelmed by financial baggage to becoming debt-free, confident, and consistent in her business.
Key Takeaways
The Three C’s of Growth: Transformation starts with Courage (making the initial investment and facing uncomfortable truths), leads to Consistency (building routines like Money Mondays), and finishes with Confidence (a direct byproduct of taking action).Confidence is a Byproduct of Action: You don’t need to feel confident or motivated before taking a step. Confidence forms after you consistently show up—even when the numbers aren’t perfect.Top-Line Revenue is a Vanity Metric: Focusing solely on gross sales masks expenses, taxes, and cost of goods sold. Understanding true profit and cash flow tells the full story.Practice Financial Hygiene: Just like brushing your teeth or washing your face every morning, looking at your numbers—ideally on "Money Mondays"—is a necessary habit for maintaining a healthy business.The Power of Accompaniment: Running a business can feel isolating. Being part of a supportive group lets you learn alongside peers, overcome imposter syndrome, and realize you aren't doing this alone.Episode Breakdown
Welcome & IntroductionIntroducing Rebecca Garzon, her background, and her journey through the Inventory Genius program.Unpacking the Mindset: Shame and AvoidanceRebecca shares how her therapy and grief counseling background didn't make her immune to business shame, and why so many educated founders avoid facing their numbers.The Three C's: Courage, Consistency, and ConfidenceWhy courage must come first, how consistent routines build momentum, and why confidence follows action.Overcoming Obstacles: Firing the Wrong Team MembersRebecca talks about the difficult but necessary step of replacing an accountant who wasn't serving her business and finding a trusted partner instead.Vanity Metrics vs. True Financial HealthWhy high sales numbers don't tell the whole story and how to separate emotional reactions from clear financial data.Developing "Financial Hygiene" with Money MondaysWhy prioritizing your numbers at the beginning of the week positions you to make proactive—not reactive—business choices.Seeing the Big Picture Beyond Monthly SnapshotsUnderstanding cash flow timing, invoice delays, and quarterly profit views so you stay calm and strategic.The Hidden Benefits of the Program & Wrap-UpHow releasing financial stress frees you up to serve your clients better and lean into your true calling.Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
More About the Episode Sponsor:
T&O Strategic Advisory (http://www.tostrategicadvisory.com/) - Offering a wide range of tax and accounting services, including entity election and S-Corp advisory.
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#296: Operational Efficiency Driven by Financial Clarity
2026/07/28
In this episode, I’m joined by my wonderful client, Kelly Chakerian, owner of Abide—a boutique home goods store with an integrated interior design division in California.
Today is a super special day because Kelly is officially graduating from the Inventory Genius program!
We look back at where Kelly’s business was just one year ago—feeling discouraged, constantly stressed by financial chaos, and checking bank accounts daily—and contrast it with where she is today. From structuring proper design fees to setting up clean bookkeeping systems and organizing her operational calendar, Kelly shares how gaining control of her numbers gave her back precious time, mental peace, and the ability to run her business with total confidence.
Key Takeaways
Financial Clarity Eliminates Operational Stress: Chaos in your bank account almost always spills over into operational burnout. Organizing your finances frees up the mental bandwidth you need to lead and grow your business.Valuing Your Time: If you offer design, styling, or consulting services alongside retail products, charging properly for your time is critical for long-term profitability.The "Monday Admin" System: Transitioning from checking bank accounts every single day to dedicating one day a week for financial check-ins completely removes day-to-day money anxiety.Setting Boundaries & Enjoying Life: Knowing your true numbers empowers you to step away. With a solid foundation, Kelly was able to plan and fund a 10-day summer closure to rest and re-energize with her family without fear or stress.You Don't Have to Be a Math Genius: You don't need a finance background to master inventory and business finances—even self-proclaimed "Type B" business owners and busy moms can do this with the right system!Episode Highlights
Kelly shares where she was a year ago: seeing outward success in her store, but not seeing it reflected in her bank account.Restructuring service and design fees so you stop working for free and actually enjoy serving your clients.How clean bookkeeping and simple tracking systems take the intimidation out of finances.Stopping the cycle of daily bank account checks and adopting a structured weekly routine.Taking time off: How financial confidence allowed Kelly to safely shut down her shop for 10 days during slow season to spend time with her family.Why small adjustments can save independent brick-and-mortar shops from burnout and closure.Kelly’s parting words of encouragement for business owners who feel intimidated by their numbers.Memorable Quotes
"Don't worry about what the numbers say, just track them. You can't fix what you aren't tracking."
— Ciara Stockeland
"The ability you had to open your own business—you have that same courage to learn about the ins and outs of your finances. If I can figure it out and learn, anybody can."
— Kelly Chakerian
Connect & Next Steps
Share the Love: Know another boutique owner or entrepreneur who needs encouragement with their numbers? Forward this episode to a business friend!Ready to Master Your Inventory & Profits? If you're ready to transform financial confusion into total confidence, visit my website to learn how we can work together.Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#295: Raising Margin in a Resale Business Model
2026/07/21
We are joined by one of my wonderful coaching clients, Lisa Lantz, the brilliant owner of The Getup—a community-focused resale store that sells everything from newborn and adult clothing to accessories, kids' gear, and toys. Lisa is just a few short weeks away from graduating from the Inventory Genius program, and she has made absolute leaps and bounds over the past year.
We have never had a guest on the show with this specific type of inventory-based business model, and the breakthroughs she has made with her numbers are going to blow you away. Whether you run a traditional retail boutique, a resale shop, or even a dropshipping business, Lisa’s journey holds some massive gold nuggets for you.
Key Takeaways from This Episode:
Consignment vs. Buy-Outright: Understand the financial risk of buying inventory outright from your customers versus running a traditional consignment model, and why your margins must reflect that risk.The Fear of Policy Changes: Why we need to "stay out of our customers' pocketbooks" and make business-first decisions without letting fear dictate our financial policies.Cracking the Cash-to-Credit Ratio: How tracking the exact ratio of cash payouts to in-store credit (which, for Lisa, sits consistently at 70% cash and 30% credit) allows for highly accurate cash-flow planning.Data-Driven Curating: Moving away from buying inventory just because "it's in good shape" to hand-curating based on high-margin, fast-turning categories (like discovering women's wear drove over 50% of Lisa's sales!).The Power of One-Dollar Levers: How focusing on just one simple lever—like raising your average ticket size by a small margin through employee training—can bridge massive sales gaps.Inside the Conversation
1. The Cash vs. Credit Conundrum
Because The Getup is a buy-outright resale store, Lisa's customers can choose between cash or in-store credit (which now offers 10% more value) on the spot. When we first started working together, this model created a lot of cloudiness around her COGS (Cost of Goods Sold).
We realized Lisa was paying up to 40% back in cash just to support her community and keep inventory coming in. But when you buy outright, you take on 100% of the risk if that item doesn't sell. We adjusted her payouts down, and despite her fear that she'd drive people away, not a single customer complained.
"We hold off on making really important financial decisions out of fear of what people will think or say, and a lot of times, that story is only created in our head."
2. Finding the Ratios and Taking Control of Cash Flow
Once we started digging into the data, we discovered a highly consistent pattern: 30% of her buyouts were store credit, and 70% were cash. Knowing this ratio changed everything. Instead of guessing, Lisa can now accurately map out her open-to-buy plan and know exactly how much hard cash she needs on hand each month. No more putting out daily financial fires!
3. Curating with Intention (and Saying "No" Gently)
In resale, your inventory is a daily surprise. Lisa used to accept items simply because they were nice. Now, she uses her category data to make smart buying decisions. When she realized women's apparel made up over 50% of her sales, she knew exactly where to focus her efforts. We also talk about the delicate art of saying "no" to individual black-bag drop-offs without making it personal.
4. Moving the Needle on Average Ticket Size
Our latest project is bridging a big sales growth gap not by wishing for random traffic, but by focusing on average ticket size. Lisa shares her strategy for bringing her part-time team into the numbers conversation, recording training videos, and why she is temporarily stepping back onto the sales floor to spot the operational puzzle pieces herself.
Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
#294: Why Small Businesses Stay Financially Fragile
2026/07/14
Have you ever wondered if your business is financially fragile? It’s a term that might not sound very attractive, but it’s a reality for thousands of small businesses—even those that look incredibly healthy from the outside.
In this episode, I’m pulling back the curtain on why so many small business owners are quietly stressing behind closed doors. We’re talking about the gap between looking successful on social media and actually having a stable, profitable foundation.
In this episode, we cover:
The "Financial Fragility" Trap: How a business can look busy, have customers, and show growth, yet be one slow month away from a full-on panic.Common Signs of Fragility: If you find yourself constantly transferring money between accounts, living "weekend-to-weekend," or using debt to cover operational mistakes, this episode is for you.The 6 Reasons Your Business Stays Fragile:Focusing on Sales, Not Profit: Revenue is just an illusion of success if you aren't retaining profit.Emotional Decision-Making: Buying inventory, hiring, or avoiding price increases based on feelings rather than data is a recipe for instability.Avoiding the Numbers: Overwhelm and intimidation often lead owners to look away from their financials.Excessive Inventory: Why your "well-stocked" warehouse might actually be a pile of trapped cash.Building Around Survival Habits: When you operate in chaos for too long, survival becomes your "normal."Mistaking Hard Work for Strategy: You can work 80-hour weeks and still have poor margins. Strategy beats effort every time.From Survival to Strength
I share a real-world example from a recent one-on-one coaching call where a business owner was working for free while her team managed the profitable service components. We talk about how to break these cycles and move toward true leadership.
Remember: You didn't start your business to create a job for yourself that doesn't pay you. It's time to stop playing "store" and start leading like a CEO.
5 Ways to Build Financial Health:
Know Your Numbers: Specifically, know your break-even point. Clarity creates control.Consistent Financial Reviews: Stop avoiding the data. Analyze your margins and expenses regularly.Stop Buying Emotionally: Use data-driven strategies to manage your inventory.Build Cash Reserves: Start small—even just 1% of your gross margin per week—to stop the cycle of panic over unexpected expenses.Lead Like a CEO: Shift your mindset from daily operator to strategic leader.I want to challenge you this week: Take out a pen and paper. Ask yourself, "Am I financially fragile?" and identify one habit from today's episode you can commit to changing.
If you’re ready to stop the chaos and build an operating system designed for profit, let’s get to work.
Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe
If your sales are growing but your cash isn't, let's find out why.
Get the Inventory Genius Operating System: https://ciarastockeland.com/program
Shop the Bookstore: https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subscribe
Podcast reviews
Read The Inventory Genius Podcast podcast reviews
5 out of 5
11 reviews
★★★★★
_doremi101 2026/04/06
💎💎💎
Found Ciara through andeehart, and very glad for the rec! I don’t have an Ecom brand myself, but as a PR coach for product founders, I’m always lookin...
★★★★★
Concia81 2023/12/30
Practical and immediately useful
I went from negative months to profit with Ciara. Excellent advice and strategy.
★★★★★
Kenziecoolkid 2023/12/26
Love
Love listening in the car on my rides to work. Perfect podcast for small business owners!
★★★★★
Acealison 2023/12/23
So Helpful for Anyone with a Product Based Business!
Ciara is smart and real about business finance. She helps store owners understand their financial statements and what to do if you don’t have those!
★★★★★
blackfloppyhat 2023/09/12
Excellent for product based businesses!
Love Ciara’s show! Such a great podcast for small business owners who are ready to get serious about making their product businesses profitable and cr...