Advertise on podcast: The Andrew Faris Podcast

Tom Beverley is the founder of Fab.com and Growth Advisor at Mother Root, a $25M+ non-alcoholic aperitif brand. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comMORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.

Alex Cooper is the co-founder of Parker and AdCrate. Learn more about Parker at https://heyparker.ai. Follow Alex on X at https://x.com/alexgoughcooper. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comINTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.

Patrick Coddou is my business partner and COO at AJF Growth. Follow and connect with him on X at https://x.com/soundslikecanoe. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comINTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.

Juan Giusto is the Head of Ecommerce at Mars Men. Follow him on X at https://x.com/JCGiusto and on LinkedIn at https://www.linkedin.com/in/jcgiusto/. Get coaching from Juan on MentorPass at https://www.mentorpass.co/juancruzgiusto. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comINTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.

SPONSORED EPISODE: Visit Move Supply Chain at https://www.movesupplychain.com. Charlie Macdonnel is the founder and CEO of Dip. Visit Dip at https://wearedip.co.uk/. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comMOVE SUPPLY CHAIN Reduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://movesupplychain.com/.

My podcast episode on managing promotional moments with manual bids: https://www.youtube.com/watch?v=f8DXUuOIIp4 FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comINTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.

Mehtab Bhogal is a partner at Karta Ventures. Work with Karta by visiting www.kartaventures.com. Follow Mehtab on X at https://x.com/MehtabKarta. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comINTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. MOVE SUPPLY CHAIN Reduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://movesupplychain.com/.

Drew Marconi is the Founder and CEO of Intelligems. DM Drew on X at https://x.com/drewmarc. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comINTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.

Joel Taylor is the Director of Supply Chain & Amazon at Reformation Heritage Books. // MOVE SUPPLY CHAIN Free up cash, negotiate better pricing, and build a more resilient supply chain with the supply chain experts at https://movesupplychain.com // SUBSCRIBE TO MY CHANNEL: https://studio.youtube.com/channel/UCNRTc9YfEa2ag3JLhjb7G2g // FOLLOW UP WITH ANDREW X: https://twitter.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.com #metaads #facebookads #ecommerce #advertising

JT Sarafa is the founder and CEO of JTS Growth, a TikTok Shop agency helping $5M+ ecommerce brands grow profitably on TikTok Shop. Hire JT by visiting https://www.jtsgrowth.com. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comMORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.

Patrick Coddou is my business partner and COO at AJF Growth. Follow and connect with him on X at https://x.com/soundslikecanoe. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comMORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.

Taylor Holiday is the founder and CEO of Common Thread Collective. Follow Taylor on X at https://x.com/taylorholiday. Work with Common Thread Collective by visiting https://www.commonthreadco.com. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comINTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. MOVE SUPPLY CHAIN Reduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://movesupplychain.com/.

FOLLOW UP WITH ANDREW X: https://twitter.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.com MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.

Dave Diederen is the founder and CEO of Syntra Labs, a CRO agency that helps ecommerce brands convert more traffic. Follow and connect with him on X at https://x.com/DaveDiederen or visit the Syntra Labs website at https://www.syntralabs.com/. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.comINTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfarisEmail: [email protected] With AJF Growth: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 00:00 Intro: Understanding Returning Customer Ad Spend03:29 Why Retention Ad Spend Can Drive Incremental Revenue08:17 Which Brands Should Spend on Retention?10:36 Product Releases & Retention Advertising13:08 How to Measure Returning Customer Spend14:14 Combining New & Existing Customer Spend16:27 Which Brands Should NOT Spend on Retention?19:13 How to Define Retention Audiences in Meta21:40 Measuring Incrementality & Conversion Lift24:20 Final Thoughts & Key Takeaways INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.