Advertise on podcast: The Buyerside Chat

Trade show season is here. And whether you’re there showing your brand, walking the show floor to buy for your store, or watching from your phone dreaming of getting there, this episode will help you make the most of it. Originally aired in February 2024, this conversation got such great feedback that I had to bring it back. The strategies are still just as relevant because they go beyond trends and into what actually drives retail growth this time of year. In this episode, I’m diving into: How to follow up with buyers after a trade show (and the #1 mistake most brands make)Creative ways to stay on buyers’ radars - even if you’re not at the showA simple way for buyers to maximize their open-to-buy budget and avoid overbuyingHow to use trade show season as an opportunity for connection—not just transactions Whether you're a product-based brand or a buyer, you're going to leave this one with fresh ideas and smart strategies to make this season work for you. Mentioned in this episode: → Want more pitch strategy? Grab the Buyerside Pitch Kit HERE Let’s turn trade show season into growth season! Enjoy the chat.  LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

This Might Be Why Your Wholesale Pitches Aren’t Converting… Wholesale pitching: you either feel on fire or totally frazzled. In this episode, I’m pulling back the curtain on the most common wholesale pitching mistakes I’ve seen from both sides of the buyer table—and exactly how to fix them. With nearly 20 years as a corporate retail buyer and running my own product-based business, I’ve seen thousands (yes, thousands!) of pitches—and I can tell you, most of them are missing the mark. From copy-paste templates to long-winded origin stories, there’s a lot that’s holding your emails back from actually converting. In today’s chat, I’m sharing: The biggest mistakes I see brands making in their pitchesWhat to do instead to actually get a buyer's attentionHow to tailor your pitch (without rewriting it from scratch every time)Why NOT following up is killing your wholesale strategyAnd a sneak peek at my brand-new Buyerside Pitch Kit - your complete guide to writing pitches that get replies. Let’s make your pitching process faster, better, and way more effective. Here’s what you’ll learn in this episode: Why buyers can spot a copy/paste template a mile awayHow to stop making your pitch all about youThe structure that makes your pitch skimmable and clearHow many follow-ups you actually need to be sendingThe biggest mindset shift you need to pitch like a proHow to know when to let a dream retailer go (yep, really) Mentioned Resources: Grab the Buyerside Pitch Kit HERE Enjoy the chat!  LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

You’re probably somewhere between deep rest mode and itching to crack open your laptop. You want to plan your 2026, but also? You’re fried. Let’s fix that. In this short and sweet solo episode, I’m pulling back the curtain on how I approach sustainable, aligned strategic planning—especially during this weird in-between week when the year is technically over but your brain is still buzzing. You’ll learn why most goal-setting strategies don’t work for product-based founders (especially right after Q4), and how to shift into planning in a way that honors your energy, your life, and your leadership capacity. This one’s for you if you’re ready to let go of pressure-filled plans that make you feel like a failure by February and actually build a business plan that supports the life you want. Let’s dive in. ✨ What You’ll Learn:Why January energy can trick you into overcommittingThe 3 questions I always ask myself before setting business goalsHow to factor your real life (yes, the messy parts) into your strategic planWhat to do before you set revenue targetsWhy less is more when it comes to your 2026 strategyHow to make your plan feel good—not like a pressure cooker Resources mentioned in this episode:The self-paced Goal Setting Workshop: kristinfishercoaching.com/goalsettingworkshopOptional Add-On the LIVE Strategic Planning Session (Jan 9, 2026): Available at checkout!Already purchased the Goal Setting Workshop? Check your email for the invite link! Inside the Faire Bootcamp Back Pocket Quarterly Coaching Membership? You get the Jan 9th session free! LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

If you’re a product-based brand or a retailer wondering how to make the most of the Faire platform right now - this is the episode you’ve been waiting for. Jennifer joined Faire back in 2019 and has played a massive role in scaling their revenue and shaping the buyer and brand experience. She’s leading the charge on the programs, tools, and updates that directly impact YOU - whether you’re an independent brand, a retailer, or both. We’re talking: What’s actually working on Faire right nowHow AI is changing the platform (and what it means for visibility)How to prepare for Winter MarketHow to build trust through fulfillment, reviews, and performanceWhy Faire is betting big on tools that help both sides of the marketplace win This is the most up-to-date insight you’re going to get into how the platform is evolving and what you can do to grow your sales and visibility - today. Resources mentioned: Download the 6-Week Faire Market Planner: www.kristinfishercoaching.com/fairemarketplannerWatch the Free Faire Success Blueprint Workshop: www.kristinfishercoaching.com/faireblueprintJoin the Faire Bootcamp: www.kristinfishercoaching.com/bootcamp Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

You got in. Now what? Landing a big box retail conversation is a huge win — but the real game starts now. In today’s episode, I walk you through the exact mindset shift, prep work, and follow-up strategy you need when you're stepping into conversations with major retailers (and not just indie shops). We’ll cover: The mindset you have to adopt with big buyersHow to think like a buyer (so you speak their language)What happens behind the scenes after your first pitchThe metrics, terms & lingo that'll make you look legitHow to lead the conversation to the data, not just your brand storyWhy follow-up is non-negotiable (and how to do it well) Whether this is your first major retail conversation or your tenth, you’ll walk away feeling confident, clear, and ready to show up differently. Resources mentioned: Download the FREE Retail Industry Terms & Formulas Cheat Sheet HERE  COMING SOON for PRE-SALE during the Cyber Week Promo: Wholesale Pitch Playbook Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

We made it to 100 episodes (!!) and I’ve got two huge things to celebrate with you in today’s episode: 1) We’ve officially hit the 100th episode of The Buyerside Chat 2) And… The Buyerside Chat is now officially Trademarked!  This podcast started as a scrappy idea (literally recorded in my closet) and has turned into such a powerful way to serve you with no-fluff strategy, behind-the-scenes honesty, and now… deeper leadership and mindset work to help you grow. Inside today’s episode, we’re talking about what it means to lead your business differently as you grow and scale.  I’m sharing how real leadership comes from YOU - not more to-do lists, content, or courses, but from how you’re showing up, regulating your nervous system, and holding space for the version of your business you actually want. And what’s really blocking you from stepping into that next level of leadership. Whether you're in a season of quicksand or craving that early-days energy again, this episode will help you reconnect with the CEO version of you that your business needs. What you’ll hear:Why the biggest breakthroughs don’t come from new strategies, but from how you lead yourselfHow to realign your vision, especially when growth starts to feel heavy instead of excitingThe common turning point most founders hit around year 5 (and how to navigate it with less chaos)How to recognize when your business is asking you to evolve and how to respondWhat the “calm in the storm” version of leadership actually looks like And at the end I drop some BIG NEWS: A sneak peek at what’s launching on Dec 1 (psst: it’s not a course…) Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

Let’s talk about how NOT to burn yourself to a crisp this Q4. If you're listening to this in real time, the retail holiday season has officially kicked off. Whether you’re a product brand or an independent retailer, it’s game time. Here’s the thing: Q4 doesn’t just reward great strategy, it exposes the cracks. It amplifies what’s working and what’s definitely not. In this episode, we talk about how to protect your peace and your profit through the most chaotic (and lucrative!) time of year. I'm giving you the full rundown on in-season strategy: how to be nimble with your promos, what metrics to track now (not later), and how to simplify to amplify your results without totally draining your energy. Whether you’re riding high on early sales or feeling like you're drowning in to-dos, this episode is going to help you finish the year strong—without sacrificing your sanity in the process. Here’s what we’re diving into: Why Q4 magnifies what’s working (and what’s not)The biggest mindset shift I want you to make this seasonHow to audit your promos and marketing to align with what’s actually sellingWhat metrics you need to track post-Cyber Monday (and why!)Tactical tips to protect your energy AND boost your revenueWhat wholesale buyers are doing right now—and how you can support themWhy doing less but better is the vibe for the rest of the year Whether you’re selling DTC, wholesale, or both, you’ll walk away with actionable steps you can implement TODAY to make this your most profitable and peaceful Q4 yet. Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

Creating a product line that actually stands out is hard. Especially when you're a one-woman show juggling creativity, logistics, and the occasional manufacturing meltdown.  In today’s episode of The Buyerside Chat, I’m joined by Amita Nair, the artist and founder behind Ami Creative. She shared what it really looks like to grow a product-based business that’s rooted in culture, storytelling, and bold, unforgettable design. From her early days designing as a graphic designer turned wedding stationery designer to building a thriving wholesale brand, Amita shares how she infuses her Indian-American heritage into her art, how she navigates sourcing challenges (hi, tariffs!), and what it’s been like transitioning to a fulfillment center as she scales. This one’s packed with honest lessons, creative process insights, and major permission to test, pivot, and grow in a way that feels aligned to YOU. Let’s dive in. What you’ll learn:How Amita blends her Indian heritage with Pacific Northwest vibes to create a distinct brand voiceWhy mugs were a wholesale nightmare for her, where she over-invested, and what product swaps worked betterThe mindset shift she’s embracing while scaling her biz (spoiler: it’s uncomfortable but worth it)How she evaluates what products to keep, cut, or pivot based on performance and gut instinctThe truth about sourcing both domestically and internationally (and how tariffs are forcing change)Why transitioning to a fulfillment center is changing the game for her businessThe balance between creative spark and the business “grind” ABOUT AMITA NAIR: Amita Nair is the artist and founder behind Amicreative, a Washington-based studio known for vibrant, hand-illustrated stationery and gifts. Her work blends Pacific Northwest inspiration with details drawn from her Indian heritage, creating pieces that feel soulful, colorful, and bohemian. Her greeting card designs have earned her a Louie Award. Beyond her own brand, she mentors artists in product development and licensing, sharing her journey of building a creative business rooted in story and soul. Resources & Links:Shop: www.shopamicreative.com Portfolio: www.amitanairportfolio.com Connect on IG! @amitanair Interested in domestic product sourcing education? DM Amita on Instagram or visit her site for upcoming workshops. LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

It’s been one full year since I made the scary, bold, and totally aligned decision to close Bocu (my gift box business) and go all in on Kristin Fisher Coaching. In today’s episode, I’m getting VERY vulnerable on what the real transformation looked like after that decision... the personal and professional shifts, the mindset work, and the big, full-circle moment I’ve been holding close - until now. This is not an episode about “burn it all down.” It’s about what can happen when you stop overthinking, move through fear, simplify with intention, and lean into self-trust. I’m sharing the messy middle, the lessons I didn’t expect, and the surprising outcome of letting go - even when something was still “working.” If you’re standing at a crossroads in your business or life, or just craving permission to do things differently, then this one’s for you. What you’ll learn in this episode: Why overthinking is a giant time-suck (and how to stop doing it)The truth about fear, and how it builds self-trustHow simplifying can actually amplify your impact and your successWhy success doesn’t have to feel like a constant grind (and how we can stop thinking that “hard work = success”)How alignment actually fuels growthThat grief + gratitude can co-exist - and why it’s okay to mourn a good decisionThe life-changing power of choosing your next chapter on purpose Mentioned in this episode: 2024 Episodes going behind the scenes on WHY I closed my own product based business: Episode 70Episode 71 Private Mentorship is VERY limited (listen to the end of the episode to hear why!) If you’re ready to get support inside your own next-level growth season: → Head to kristinfishercoaching.com to learn more about private mentorship before limited spots close this November (or fill) - whichever comes first. → Or DM me at @kristinfishercoaching to chat and see what is the right fit for you! LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

One missed forecast. One overstocked SKU. One supplier delay. How much risk is really accounted for in your retail business strategy? In this episode of The Buyerside Chat, we’re chatting about how to mitigate risk in your product-based business. Whether you’re focused on DTC, wholesale, or a mix of both, the reality is: things still feel shaky right now. Costs are creeping up, tariffs are shifting, and consumer (and retailer) spending is cautious. And while you can’t control the economy, you can take a page from the corporate retail playbook to protect your biz (and your profits) from outside chaos. In this episode, I’ll walk you through how retail buyers manage risk, what to actually look at when making strategic calls in your business, and how to avoid being the brand with a warehouse full of inventory and zero cash to show for it. What you’ll hear: The biggest risk hiding in plain sight in your businessHow to remove emotion and think like a corporate buyerMy favorite “on order” strategy to protect your cash flow and profitabilityWhat to do if one customer or supplier holds too much powerSigns you need to reduce your next buy (and how to pivot)The #1 mindset shift that separates thriving brands from struggling ones Mentioned in this chat: Goal Setting Workshop This is not your average workshop. You’ll get my personal planning spreadsheet (used with 1:1 clients + in my own product biz) and step-by-step videos to walk you through goal setting, inventory planning, and profitability forecasting. A game-changer if you're ready to lead like a buyer. LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

Have you ever invested in a product you were sure would fly off the shelves… only to be stuck with boxes of it gathering dust? This happens to even the most seasoned brands - and yes, even in big box retail. But the good news? There’s a smarter way to spot your next best-seller without blowing your budget or taking on risky inventory bets. This episode is a listener favorite from 2024, and I'm bringing it back right now because it’s more relevant than ever as you plan for your upcoming collections during an unpredictable retail landscape. Let’s talk about how to test new product ideas in a low-risk, high-reward way. Inside this episode of The Buyerside Chat, you’ll learn: How to identify “white space” opportunities in your current product assortmentWhat your sales data is really telling you, and how to pair it with trend insights,A proven framework to test and validate new product ideas without overbuyingWhat to do next when you spot a potential best-seller (hint: don’t wait a year to act) Whether you’re designing your next collection, revamping your wholesale line, or simply trying to drive more revenue without burnout - this strategy will help you take action without adding risk. Loved this episode? DM me on Instagram @kristinfishercoaching and let me know what you’re testing right now. I’d love to hear how you’re applying this strategy to your own product based business. LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

A refreshingly honest conversation about following your gut instincts to build a brand you love with Miranda Deaton - founder of Velvet Outlaw and Velvet Out Paws. Miranda’s journey is as unexpected as it gets: she went from working on capital murder cases to building a thriving slow fashion brand full of rhinestones, fringe, and unapologetic self-expression. We dive into what burnout really looks like, the rollercoaster of building a brand that actually feels aligned, and what happens when you chase success… and end up somewhere you didn’t want to be. This is a must-listen for any business owner who’s ever felt overwhelmed, creatively off-track, or unsure whether to keep pushing or pivot. Miranda shares her own messy, magical middle and the mindset shifts that helped her realign with her purpose, get back to her creative roots, and rebuild a business that actually feels good. What You’ll Hear:How Miranda went from the courtroom to custom fashion designThe burnout that forced her to make a bold life changeWhy listening to your intuition matters more than revenue goalsHow she accidentally launched a successful pet accessory biz (and what happened next)The expensive (and relatable) lessons she learned through wholesaleWhy it’s okay to stop—even when something is going wellHow she’s redefining success in year three of business ABOUT VELVET OUTLAW: Velvet Outlaw is a queer owned brand focused on sustainability and fringe! They upcycle clothing and rework each piece by adding chain stitching, fringe and/or rhinestones. A one person team and recently expanded the Velvet Outlaw brand to include Velvet OutPaws - a fringe pet bandana line! Resources & LinksShop Velvet Outlaw: https://velvetoutlaw.com/ Follow Velvet Outlaw on Tiktok: https://www.tiktok.com/@velvetoutlaw Follow Velvet Outlaw on Instagram: https://www.instagram.com/velvet.outlaw/Follow Velvet OutPaws on Instagram: https://www.instagram.com/velvetoutpaws/  Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

What if I told you aren’t feeling stuck because you don’t know what to do - you’re stuck because you’re likely scared of what happens when it actually works? In this episode, we’re chatting about the role that we play in the success of our business - not as a guilt trip and not as pressure to “do more”, but as the mindset that wakes you up and reminds you that you hold the reins over your business results. We dive deep into why success feels risky - more hustle, more visibility, more vulnerability - and why, sometimes, your greatest sabotage is your own fear of what you could become. But what if you leaned in instead of backing off? Today, we’re exploring the mindset shift that changes everything: - Taking radical responsibility without shame - Spotting subconscious fear of success sabotaging your goals - Why stepping up your game isn’t always easy, but it’s worth it - Real strategies to face what you're avoiding, without burning out Pull up a chair, let’s unpack this together. Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

Feel like you’re deep in the mid-year haze, wondering what happened to all that clarity you had back in January? This episode is your permission slip to hit pause, take stock, and redefine what success actually looks like for you right now. In this solo episode, we’re chatting about why the halfway point of the year can feel so disorienting, and how to use it to your advantage. This is not about reviving those dusty goals you set in January. It’s about checking in, being honest with yourself, and making sure the goals you're chasing still actually feel right. We’re walking through reflective prompts, redefining success (your version, not your competitors’), and realigning your business so it supports your life - not the other way around. Your goals are allowed to evolve. And when you get clear on what matters most right now, you give yourself the freedom to finish the year feeling aligned, focused, and fulfilled. Here’s what you’ll take away from this episode: - Why “goal haze” happens mid-year and how to break through it - How to redefine success based on your current season - not past expectations - The difference between chasing shiny objects vs. following your intuition - Journal prompts to reset your focus and get real about what’s working (and what’s not) - How to set aligned, achievable goals for the rest of the year - The importance of leaving space for the unexpected (hello dream opportunities!) Mentioned in this episode: The Goal Setting Workshop → https://kristinfishercoaching.com/goalsettingworkshop Want more clarity and momentum for your biz? Grab the workshop and let’s reset the right way. Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

YouTube feels...intimidating, right? It’s long-form. It’s searchable. And it’s one more platform to think about. But what if YouTube could actually simplify your content strategy—and do the heavy lifting for your product-based business? This week, I’m joined by YouTube educator and marketing strategist Stephanie Kase. We’re pulling back the curtain on how to use YouTube (yes, even if you sell physical products) to grow your brand and attract customers without constantly churning out content. Stephanie shares how product-based founders can create personal brands that amplify their products, plus how to structure videos so they work hard for you—long after they’re posted. And spoiler: this isn’t about being a “YouTuber”. It’s about building strategic, evergreen content that drives long-term growth.  In this episode, we talk about:Why YouTube is an untapped goldmine for product-based businessesHow to humanize your brand and bring storytelling into your contentThe secret to making content once and repurposing it everywhereWhat YouTube’s algorithm actually favors (hint: it’s not perfection!)How to plan and structure videos so they’re engaging and evergreenWhy creating a personal brand doesn’t mean being “the face” of your biz ABOUT STEPHANIE: Stephanie Kase is an online marketing coach and content creator. She teaches ambitious female entrepreneurs and brands how to gain visibility online with content marketing that actually converts, so they have the freedom to build their dream life. She has served over 5,000 online students through her online courses, programs, and digital products and reached millions with her content online. She is most known for YouTube growth and has grown her channel to nearly 100,000 subscribers.  Resources & LinksFollow Stephanie on Instagram: https://www.instagram.com/stephanielynnkase/Stephanie’s Website: https://stephaniekase.com/ Stephanie’s YouTube Channel: https://www.youtube.com/stephaniekase Take the FREE YouTube Class! https://stephaniekase.com/youtubeclass Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]