Advertise on podcast: The Buyerside Chat

We’re breaking down two very different fears that shape how product-based business owners run their business: the fear of failing, and the fear of actually succeeding. One keeps you procrastinating. The other keeps you capped, even when you swear you want more. If you've ever felt weirdly stuck right before your next stretch of growth, this one's for you. WHAT YOU'LL LEARN: Why fear of failure and fear of success ask you two completely different questionsThe sneaky way procrastination protects you from ever finding out if something would've workedA real story about how one leadership change flipped an entire team's relationship with riskWhy your subconscious doesn't care if you want success. It only cares if it's safeThe real reason a founder was terrified of landing a big wholesale order (hint: it wasn't the order itself)How a white-knuckle grip on your money can be a fear of success in disguiseA simple exercise to figure out which fear is actually running your next big decisionThe one question to ask yourself that tells you what needs to be true before growth finally feels safe Enjoy the chat! Join me live on September 17, 2026 for the FREE Faire Success Blueprint Workshop, where I'm walking you through my exact strategy for success on Faire. Reserve your free seat HERE GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

You look really successful on the outside. Your bank account says something else. If revenue keeps climbing but profit feels like it's standing still, this episode is your next step.  So many wholesale brands miscalculate their profitability, and it's not because you're bad at math. It's because most founders stop at product level margin instead of looking at the real cost of fulfilling every wholesale order. In this chat, I'm breaking down the full profitability formula, the three profitability traps I see over and over inside my client work, and exactly how to diagnose (and fix) a margin problem without panicking or slashing your prices overnight. WHAT YOU'LL LEARN: - Why "my product margin is 80%" doesn't actually tell you if you're profitable - The full formula for calculating your real profit per wholesale order, not just gross margin - Every hidden cost quietly eating your margin that you're probably not tracking - The story behind my most profitable looking holiday season that almost broke me - The 3 profitability traps I see constantly with wholesale brands - Why your opening order minimum might be costing you money - How having too many SKUs hurts your bottom line, even when customers love the variety - The right way to think about raising your wholesale pricing without losing accounts - A simple framework for diagnosing exactly where your margin is leaking Enjoy the chat! Join me live on September 17, 2026 for the FREE Faire Success Blueprint Workshop (updated with brand new content for 2026), where I'm walking you through exactly how top performing brands set up their entire Faire presence, page, pricing, buyer outreach, and email automations, all on top of the profitability foundation from this episode. Reserve Your Free Seat HERE GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

Faire Summer Market wrapped a few weeks ago. I have some thoughts. I spent days during and after market scraping Reddit, Threads, Instagram, and Facebook groups, plus polling my own Back Pocket members, to find out what actually happened underneath the highlight reels. No matter what your market looked like, it doesn't decide whether you can run a successful wholesale business. In this episode, I'm digging into what happened at Faire Summer Market July 2026, the pattern I saw between brands who prepped early and brands who showed up last minute, and why repeat retailers carried more of this market than new ones.  Then we get into the tactical tweaks retailers are talking about right now (your direct link, your photography, your email strategy) before closing with the mindset shift you need heading into Q4. WHAT YOU'LL LEARN: - Why the brands that started prepping six to eight weeks out had noticeably different markets than the ones who showed up cold - The pattern behind this year's market: more repeat retailers, fewer new ones, and what that says about where buyers' heads are at right now - A stat from Faire's own Q2 2026 report that should give you confidence about independent retail (brick and mortar is actually outpacing online) - Why retailers are buying tighter, more often, and closer to their actual need, and what that means for how you pitch - The direct link mistake that's costing brands their margin, straight from what buyers are saying - Where AI generated photography is helping brands, and where it's costing them the sale - Why your Faire email campaigns are getting buried during market, and the automation fix that doesn't touch your weekly send limit - The mindset shift to make before Q4 so you stop tying your worth to your order count Enjoy the chat! REFERENCED IN THIS EPISODE: Faire’s Q2’26 Independent Retail Report Episode 102: Interview With Faire CRO Jennifer Burke Episode 113: How To Use Faire Email Automations To Grow Wholesale Sales Grab the FREE Faire Email Automations Guide GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

This one came out of putting my daughter down for her first nap of the day and realizing I'd been putting off recording this episode. Not because I didn't have anything to say. Because some part of me needed everything to look a certain way before I could say it. Five months into motherhood, I don't have that luxury anymore, and it tapped me into something I thought I'd already worked through. I always knew what perfectionism looked like at the big picture level: the polished business, the huge revenue number. What I missed was the smaller layer underneath, running my workflows, my content, my own business, without me even clocking it. This episode is about finding that layer in your business too. WHAT YOU'LL LEARN - Why perfectionism almost never shows up as just one layer - The sneaky way "I need the workflow figured out first" is actually perfectionism in disguise - How to catch the moment you've become the bottleneck in your own business - The "rising water level" metaphor for what scaling actually feels like - What "done is better than perfect" actually means (it does not mean rushed or sloppy) - How a season of life forces a new definition of "enough," and why that's not a bad thing - One question to ask about what you've been sitting on until it's "ready" - What the "high views, low orders" combo is really telling you about a product listing - How to pull your order summary and build a personalized VIP outreach list before market opens - The three retailer groups worth your attention right now and exactly how to reach each one - How to use AI to analyze your own Faire data and figure out the single biggest needle mover for your business GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

Your Faire analytics are sitting right at your finger tips… and most brands are barely glancing at them before one of the biggest traffic windows of the year hits. This episode is your pre-market analytics audit. Not a data-nerd deep dive, not a spreadsheet lecture. Just four specific areas inside your Faire analytics dashboard that can tell you exactly where to focus your energy before the Faire Summer Market opens — and what to do about it. We're in the final stretch before market kicks off, and buyers are already building their carts. The question is whether your brand is ready for the traffic surge that's coming. I'm breaking down four analytics you already have access to right now, what each one is telling you, and the single action to take with each one so you go into market week with intention instead of guesswork. WHAT YOU'LL LEARN - What buyers are actually doing on Faire in the two weeks before market opens - Why retailers can save and favorite your products without you ever knowing — and what you CAN see instead - The #1 sign your Faire page has a discoverability problem and how to fix it before market traffic spikes - How to use your product-level analytics to lead with your proven performers (not just your personal favorites) - The stat directly from Faire on how much adding new products boosts your ranking — and why you need to pump the brakes on that advice - Why a low conversion rate right now becomes a much bigger problem during market week - What the "high views, low orders" combo is really telling you about a product listing - How to pull your order summary and build a personalized VIP outreach list before market opens - The three retailer groups worth your attention right now and exactly how to reach each one - How to use AI to analyze your own Faire data and figure out the single biggest needle mover for your business RESOURCES MENTIONED - Read the full blog article on The Buyerside Blog HERE - Episode 114 | Faire Buyer Archetypes: Listen on Apple | Listen on Spotify - Episode 113 | Faire Email Automations: Listen on Apple | Listen on Spotify - Faire Market Prep Planner (Free resource!): HERE  GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

If your wholesale strategy revolves around one type of buyer, you're leaving real money on the table. And the frustrating part? You probably don't even know it. Most brand founders are pitching, optimizing, and pricing for one buyer in their head… usually the independent boutique owner. But there are four distinct buyer archetypes showing up on across the wholesale landscape, and each one buys completely differently. In this episode, I'm breaking down a framework I use to look at the entire wholesale buyer landscape — not just Faire, but your entire wholesale strategy. I'm walking you through four buyer archetypes and covering their psychology, buying behavior, what they need from you, and how to speak to each one. Whether you're optimizing your Faire page, writing pitch emails, or setting your minimums, this framework will completely change how you think about your strategy. WHAT YOU'LL LEARN - Why picturing only one type of buyer is costing you accounts and reorders you don't even know you're missing - The two axes that define every wholesale buyer — and why understanding both changes everything - What a Discovery Buyer needs to feel safe enough to place their first order with you (hint: it's not just low minimums) - Why the Curating Buyer is probably who you've been pitching all along — and what actually makes them come back - The surprising buyer type that reorders constantly, requires almost zero ongoing effort, and most brands completely ignore - What an Account Buyer is looking for that has nothing to do with your product — and why you'll lose them before the conversation even starts if you miss it - What Faire's new "business use" buyer category and Faire Plus pilot program mean for your wholesale opportunity right now - How to audit your own Faire page and pitch strategy to see which archetypes you're actually speaking to — versus which ones you're accidentally turning away RESOURCES MENTIONED >Unlocking Faire Private Podcast: https://kristinfishercoaching.com/unlockingfaire >Buyerside Pitch Kit: https://kristinfishercoaching.com/pitchkit GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

There's a marketing feature sitting inside your Faire portal right now that most brands have never touched. It doesn't count against your campaign limits. And it can reach retailers who have already opted out of your regular marketing emails. This episode is your sign to go turn it on. In this episode, I'm breaking down Faire email automations — a feature that rolled out to all brands in early 2026 and has the potential to do a serious amount of heavy lifting for you heading into Faire Market Week. I cover what they are, where to find them, and the four I'd prioritize before market opens. Plus, I'm sharing something I learned directly from my Q2 call with the Faire team that most brands don't know about.  WHAT YOU'LL LEARN: - What Faire email automations are and exactly where to find them in your portal - Why these automations are completely separate from your campaign send limits (yes, really) - The surprising fact about retailers who've opted out of brand marketing emails — and how automations change the game for you - The 4 automations to prioritize before Summer Market opens - Why automated emails convert at a dramatically higher rate than broadcast campaigns - How to write your automation copy so it actually sounds like you and converts RESOURCES MENTIONED: > Watch the free Faire Success Blueprint Workshop: kristinfishercoaching.com/faireblueprint (or DM me "BLUEPRINT" and I'll send the link straight to you) > Grab the free Market Prep Planner: kristinfishercoaching.com/marketplanner > Join the Faire Bootcamp: kristinfishercoaching.com/fairebootcamp | DM “BOOTCAMP” on Instagram > Listen to Episode 90 for your 3-step summer market framework: Listen on Apple: https://podcasts.apple.com/us/podcast/replay-one-thing-you-should-focus-on-now-to-prep-for/id1648564568?i=1000714152265 Listen on Spotify: https://open.spotify.com/episode/2IHKztFhLtxK6J0AcCE9ud?si=1mIM84HwTCW3rvUmj2Qs6Q GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

You already have the strategy. So why aren't you using it? That list on your phone, in your Notion, in your notebook -- it's full of things you know you need to do. You've paid for the courses. You've downloaded the freebies. You've listened to the podcasts. And yet, here you are, still not doing the thing. This episode is for you. This is my first episode back from maternity leave after welcoming my daughter Avery, and honestly? Coming back into this work has given me so many unlocks. This episode is one of them. We're not talking about more strategy today. We're talking about why you already have what you need but you're still not moving forward -- and what's actually keeping you stuck. WHAT YOU'LL HEAR: - Why the "learning loop" is actually a sophisticated form of procrastination (and how to spot it in yourself) - The real reason you keep buying courses and never finishing (or implementing) them - How your subconscious brain is running a protection program that keeps you exactly where you are - The difference between a strategy gap and a belief gap - and why only one can be solved with information - A client story that will feel uncomfortably familiar if you've been spinning in overwhelm for months - Three questions to ask yourself right now that will reveal what you're truly avoiding - What "safety" actually looks like in your subconscious - money stories, success fear, time stories, and more - Why subconscious reprogramming (not another course) is what actually breaks the cycle - What Rewired Retail is and how it combines advanced wholesale strategy with subconscious mindset work RESOURCES MENTIONED: - Buyerside Pitch Kit: Your entire wholesale pitch strategy for every type of retailer in one spot. Created for you by a buyer so you know exactly what to say (and when) to convert your pitches. Grab it here! - Rewired Retail Mastermind: A 6-month high-touch mastermind for scaling product brand founders that rewires your mindset AND uplevels your strategy. Join or get on the waitlist here  - Listen to Episode 92: The Mindset Shift to Redefine What Success Looks Like (For YOU) Listen on Apple Listen on Spotify GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

Sit with this: Are you leading for the business you have right now... or the one you're building? If you’re feeling stuck, overwhelmed, or like things just aren’t clicking fast enough, then this episode is your sign to pause, zoom out, and rethink the way you're showing up in your business. We’re chatting about what it looks like to lead like the future, next-level version of yourself, and how that simple shift can make a massive impact on your life and business.  I’m sharing tangible examples, a client story that might sound a little too familiar, and powerful questions to help you rewire the way you make decisions starting right now. Here’s what you’ll learn in this episode: What it means to lead from your future self instead of your current stuck versionHow your subconscious could be keeping you in protection mode (and how to break the cycle)The sneaky ways fear shows up in product decisions, pricing, and hiringA real-life example of how one client increased her profit by letting go of “just okay” products10+ signs you’re leading from the wrong mindset—and how to shiftWhat future-you actually does differently day-to-dayThe #1 question to ask before every business decision moving forward Ready to make this kind of change in your own business? Learn more about the Rewired Retail Collective - a 6-month high-touch mastermind that helps you rewire your mindset AND uplevel your strategy. https://kristinfishercoaching.com/rewiredretail  Or Let’s chat! DM me “REWIRED” on Instagram to chat about whether it’s the right fit for you: https://www.instagram.com/kristinfishercoaching GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

Your Business Is Not the Boss of You (But It Might Be Acting Like It) Have you ever looked up and realized, “Wait... how the hell did my business start running me?” This episode is for you if your business was supposed to give you freedom… but now feels like it owns you. We’re chatting about what’s really going on when you’re grinding without growing, and why mindset work(the subconscious kind) might just be the missing piece. This is my first solo episode back post-maternity leave, and it’s a vulnerable one. I’m sharing how my own business once left me feeling burnt out and working around the clock no matter what I did, how I rewired those beliefs, and how you can do the same to reclaim your role as the actual leader of your product based business. Inside this episode, you’ll learn: Why hustle culture is still running your subconscious—even if you think you’ve “moved on”What subconscious programming has to do with your burnout (and how to rewire it)The beliefs that are silently sabotaging your growthWhat it really means to step into your role as the leader of your businessThe power of creating white space in your calendar (and life)Why your version of success must be defined by you (and no one else) Resources Mentioned in this episode: Episode 92: Define Your Version of SuccessJoin the Rewired Retail Mastermind HEREOR DM me “REWIRED” on IG @kristinfishercoaching to chat:  Enjoy the chat!  GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

E-commerce sales feeling stuck? You’re showing up everywhere - Instagram, TikTok, trade shows, blogs, but it still feels like you’re spinning your wheels and not seeing the return on your effort… you need to hone your efforts. In today’s episode, we’re chatting how to grow your e-commerce revenue by doing more focused work - and cutting out the extras.  I’m walking you through the two key areas that actually move the needle in your DTC sales: growing your audience (getting more eyeballs) and optimizing for conversion (making it easier for people to buy). That’s it. That’s the formula. But within that, there are strategies that most product-based businesses are overlooking. You'll Learn: The 2 key levers that actually drive e-commerce revenueWhat most brands are getting wrong about blog traffic and conversionThe pop-up and email sequence strategy that finally started converting cold trafficHow to create sticky, bingeable blog content that builds trust and drives revenueWhy meeting your customer where they are is the name of the game to optimize your efforts Mentioned in this Episode: Master Pinterest for Product Based Businesses: interview with Pinterest expert Meagan Williamson. Listen to Episode 80 HERE Uplevel your mindset and your assortment & retail strategy inside Rewired Retail. Join HERE RESOURCE RECOMMENDATIONS: Need help with your Email Automations? Check out Email Badassery HERE Need to optimize your Shopify website and have it start doing more heavy lifting? Checkout Shopify Secrets HERE Feeling lost with Pinterest? Check out The Pinterest Marketing Toolkit HERE Or to dive deep into your Pinterest strategy, get on the waitlist for one of my all-time favorite courses, Pin Potential HERE.  **Note: I may make a small affiliate commission from links shared (but know that I always 100% stand behind anything that I recommend!) GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

In this episode of the Buyerside Chat, we’re honored to chat with the incredibly inspiring Rebecca Woolbright - licensed surface designer, illustrator, product educator, and the creative force behind Rebecca Jane Woolbright. For over a decade, Rebecca has turned her artwork into vibrant, giftable products stocked in stores nationwide. She's not only grown her own product-based business, but now also teaches artists how to confidently source products, work with factories, and scale without burnout. This conversation is filled with gold. From starting scrappy with just three SKUs of washi tape, to now launching new product categories and a game-changing app. Kristin and Rebecca talk candidly about navigating the not-so-linear journey of product-based entrepreneurship, manufacturing both domestically and overseas, building resilience, and staying creative while growing a business. In this episode, we cover: How Rebecca built her brand from a nap-time side hustle to a thriving businessLessons from 10 years of manufacturing and product developmentWhat most people miss when sourcing overseas (and how to avoid it)How tariffs and global changes are impacting small product-based businessesThe mindset of launching a new product (and even an app) from scratchThe importance of letting yourself be a scrappy beginner again and again Whether you're brand new or 10+ years into your product business, this conversation is a reminder that your journey doesn’t have to be linear - and magic can happen when you just start. Enjoy the chat!  CONNECT WITH REBECCA: Shop Rebecca Jane Woolbright: www.rebeccajanewoolbright.com   Manufacture Awesome: https://www.manufactureawesome.com/ Connect on Instagram: @rebecca_jane_woolbright @manufacturer_awesome CHECK OUT REBECCA’S COURSES & RESOURCES: Manufacture Awesome Mini Course to Use Streak for your Wholesale CRM: Automate & Scale Map out your product launches: Launch Line App GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

An absolute must-listen if you’re serious about scaling your product business profitably. While I’m on maternity leave, I’m re-airing some of the most impactful Buyerside Chat episodes, and this one dives into one of the most important (and hardest) skills you’ll ever learn as a product-based business owner: the ability to edit your product line without emotion. When your business is small, creativity leads the way, and that’s a beautiful thing. But when you’re growing, scaling, and reinvesting back into inventory, emotion can quietly become one of your biggest profit killers. In this episode, I’m breaking down how buyers actually think when they evaluate assortments, and how you can start making decisions like a CEO instead of an artist, creator, maker or new boutique owner who’s emotionally attached to every product. We talk about why having too many SKUs hurts conversion, how to identify what’s driving the majority of your revenue, and how editing your collection can instantly improve cash flow, margins, and clarity - for both you and your customers. If you’ve ever: Felt overwhelmed by how many products you carryStruggled to let go of a once-beloved bestsellerWondered why sales feel stagnant despite adding more SKUsOr felt stuck between creativity and profitability This episode will give you the framework and the confidence that you need to edit with intention. In this episode, we cover:Why editing is one of the most important buyer skills you can learnHow emotion sneaks into product decisions (and how to remove it)Why fewer choices often lead to higher conversionThe 80/20 rule and how it applies to your product lineHow to identify “dead weight” SKUs in your assortmentWhy bestsellers sometimes need to replace—not sit next to—older productsHow edited collections improve profit, clarity, and buyer confidenceWhen more SKUs make sense (and when they absolutely don’t) Enjoy the chat!  FREE RESOURCE FOR YOU! Grab the Retail Terms & Formulas Cheat Sheet HERE to help you speak the buyer language (with your wholesale buyers AND within your own retail business).  GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

I'm currently soaking up newborn snuggles during my maternity leave, so over the next few weeks I’m re-airing a few of my most downloaded and requested episodes of all time. This episode originally aired on February 17, 2025 - but it’s still full of relevant strategy!  If your brain is buzzing with product ideas (and your calendar is packed with launch dates)… but you're not sure how much newness your brand really needs or how often you should be dropping collections—this episode is for you. We’re chatting about what buyers actually want to see from your product assortment, how to stop overwhelming your customers and yourself, and how to bring in just the right amount of newness to stay relevant without staying stuck on the launch hamster wheel. Here’s the deal: more products ≠ more profit. And in this episode, I’m giving you the exact questions to ask yourself to sharpen your strategy, clean up your assortment, and fine-tune your collection calendar in a way that makes sense for your brand. Whether you're planning your next product drop or rethinking your whole line, this episode will help you zoom out and make strategic decisions like a buyer—not just a creator. What you’ll learn in this episode: Exactly how many collections you need per yearThe ideal timing for your major and mini product dropsHow to balance launch energy to avoid burnoutWhat wholesale buyers and retailers actually want from your newnessHow to evaluate whether your product ideas are adding real value5 questions to ask before adding a new product to your lineWhy bestsellers deserve a second (and third) spotlightWhat needs to go away before you bring something new in Enjoy the chat!  GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]

Trade show season is here. And whether you’re there showing your brand, walking the show floor to buy for your store, or watching from your phone dreaming of getting there, this episode will help you make the most of it. Originally aired in February 2024, this conversation got such great feedback that I had to bring it back. The strategies are still just as relevant because they go beyond trends and into what actually drives retail growth this time of year. In this episode, I’m diving into: How to follow up with buyers after a trade show (and the #1 mistake most brands make)Creative ways to stay on buyers’ radars - even if you’re not at the showA simple way for buyers to maximize their open-to-buy budget and avoid overbuyingHow to use trade show season as an opportunity for connection—not just transactions Whether you're a product-based brand or a buyer, you're going to leave this one with fresh ideas and smart strategies to make this season work for you. Mentioned in this episode: → Want more pitch strategy? Grab the Buyerside Pitch Kit HERE Let’s turn trade show season into growth season! Enjoy the chat.  GROW YOUR WHOLESALE BUSINESS: Retail Pitching👇 1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE Faire Growth👇 1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE. 2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: [email protected]