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Send us a message What does it really take to grow a following, attract more clients and turn social media into a serious business tool in 2026? In this episode of What The Pluck, we’re joined by Carry Kershaw — PMU trainer, Global PMU Judge and 3x award winner, who has built an incredible Instagram following of over 47,000 people. Carry helps women become financially independent through PMU training, and she knows first-hand how powerful social media can be when you use it with purpose. We chat about how she grew her following, what actually works when creating content, and how PMU artists and beauty professionals can use social media to attract more business in 2026. We also dive into the dos and don'ts of growing a following — from what you should be posting, how often you should be showing up, and why creating content doesn't have to feel like a full-time job. And, because it's What The Pluck, we couldn't resist putting Carry on the spot with some quick-fire questions! 👀 What's acceptable to post on your business page? What's better left on your personal account? And what should absolutely never make it onto social media? 😂 If you're a PMU artist, beauty professional, trainer, small business owner — or simply someone who wants to grow their personal brand online — this episode is packed with practical advice, honest opinions and plenty of laughs. Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message Tax… expenses… self-employed… LTD companies… basically, all the stuff that makes your head hurt when you’re running a beauty business 😂 In this episode of What the Pluck, we’re putting an accountant who specialises in beauty industry professionals in the hot seat! We pick her brain on what you can actually put through your books and get into a quick-fire round of those questions we’re all thinking but are sometimes too scared to ask 👀 💰 Can I claim this as a business expense? 🧾 What can I actually put through my books? 🏢 When should I go LTD? 📅 When do I need to file my tax return? 💸 How much should I REALLY be putting aside for tax as a self-employed beauty pro? 👀 And what are the biggest mistakes beauty professionals make when it comes to their finances? Whether you’re newly self-employed, have been running your beauty business for years, or are wondering if it’s finally time to go LTD — this episode is a guide for you.  This episode is brought to you by Nouveau Beauty, Enjoy Free delivery at nouveaubeauty.com with code: WTPFREE Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message In today’s episode of What The Pluck, we’re bringing you a little bit of everything! 💥 First up, we’re giving you the debrief from this year’s Hair & Beauty Awards — the highs, the lows, the chaos and, of course, what Harriet had to say to Professor Green! 👀 You definitely won’t want to miss that one… Then, we sit down with our good friend from way back, Laura McCarthy, Brand Manager for a collection of huge beauty brands, including the iconic HD Brows. Laura takes us behind the scenes of the beauty industry and chats to us about how she got into the industry, what her day-to-day role actually looks like, and what it’s really like working behind the brands and products we all know and love. We get into the story of how HD Brows changed the brow game, what goes on behind the scenes of such a recognisable beauty brand, and even get the lowdown on some potential new and exciting products coming to the HD Brows line. 👀 And, because we couldn’t possibly finish without a bit of chaos, we round things off with a quick-fire question game — revealing a little more about Laura and putting her firmly on the spot! 😂 From awards-night gossip to industry secrets, iconic brows and plenty of laughs, this is one episode of What The Pluck you absolutely do NOT want to miss. 💗 This episode is brought to you by Nouveau Beauty, Enjoy Free delivery at nouveaubeauty.com with code: WTPFREE Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message In this episode, we’re the judges of Plucker Court, reading your wildest beauty industry confessions and deciding whether you’re innocent or guilty! 👩‍⚖️💄 From the girl who turned down a celebrity client for the wildest reason, to the beauty professional who told her client that her boyfriend was cheating… nothing is off limits in this courtroom. We’ll be hearing the evidence, passing judgement, and deciding who’s getting away with it — and who’s absolutely GUILTY! So, grab a cuppa, get comfortable and prepare for some seriously unhinged beauty industry stories. And remember… What The Pluck?! 🪶 Because when it comes to the beauty industry, you really couldn’t make this pluck up. This episode is brought to you by Nouveau Lashes, Enjoy 20% off at nouveaulashes.com with code: WTPLVL Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message Fresh off the plane from Barcelona and feeling rough, so honestly… you’ll get what you’re given this episode. Sorry pluckers. 😂 Today we’re talking about all the unwritten rules of the beauty industry — the things everyone thinks about, talks about privately, but doesn’t always say out loud. We’re getting into industry copycats, the things that give us the biggest ick, navigating that awkward line between clients and friends, and whether being close to someone changes the way you do business. We’re also chatting about supporting your friends in business, why people will happily spend money with celebrities and big brands but sometimes hesitate to support the people they actually know, and all the little things that come with working in such a competitive industry. As always, expect honest opinions, questionable takes, plenty of laughs and probably a few moments where we think… should we have said that? 👀 Basically, we’re chatting about everything that comes with being in the beauty industry — the good, the bad, the awkward and the ICK. Sorry in advance, pluckers. We’re tired. 😂 This episode is brought to you by HD BROWS, Enjoy 10% off at hdbrows.com with code: WTPLVL Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message This week, we're asking the big question... is it finally coming home? Jamie has gone full football fanatic with his brand-new outdoor garden TV, so naturally we had to discuss the World Cup madness. We also spill the tea on some salon drama that's been unfolding this week, Jamie tells us why he actually shouted at someone for walking their dog in this UK weather (seriously... leave your pups at home!), and Harriet explains why Harry Styles fans seem to have declared war on her. Plus, we give our thoughts on Katie Price's new show, share a few laughs, a few rants, and plenty of unfiltered opinions along the way. Grab a cuppa, get comfy, and enjoy another chaotic episode of What The Pluck! This episode is brought to you by Nouveau Lashes, Enjoy 20% off at nouveaulashes.com with code: WTPLVL Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message In this episode of What The Pluck, we're joined by Sean Lamont – brow specialist, educator, and owner of Elevate Beauty Salon. Sean shares his journey through the beauty industry, from building his career to reaching some incredible milestones along the way. We chat about what it felt like to host his own industry event, a real career-defining moment that showed him just how far he'd come, and what it meant to be invited to judge the Hair & Beauty Awards after previously attending as an award nominee. We also dive into a topic that so many beauty professionals struggle with: imposter syndrome. Sean opens up about why celebrating your achievements isn't bragging, how recognising your wins can completely shift your mindset. To round off the episode, we put Sean in the hot seat with our controversial quick-fire questions, where he doesn't hold back… including sharing the story of one of his worst DMs from a client.  Whether you're in the beauty industry or simply need a reminder to celebrate your progress, this episode is packed with honest conversations, valuable insights, and plenty of laughs. This episode is brought to you by Buff Browz, Enjoy 15% off at buffbrowz.com with code: WTP15 Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message In this episode of What The Pluck, we sit down with Sophie Lux, successful hairdresser and founder of the Hair & Beauty Awards, to uncover the story behind one of the industry's most recognised events. Sophie takes us back to where it all began, sharing her journey into hairdressing and the experiences that shaped her career. She then reveals how the idea for the Hair & Beauty Awards came to life, what inspired her to create it, and how it rapidly grew into a viral industry phenomenon. We also dive into the realities of building a major event from the ground up, discussing the sacrifices, challenges, and setbacks Sophie faced along the way, as well as the determination that helped her continue growing the awards year after year. To round things off, Sophie takes on our quick-fire questions, giving us a fun insight into the person behind the success. Whether you're a beauty professional, business owner, or simply love hearing inspiring entrepreneurial stories, this is an episode you won't want to miss. ✨🎙️ Like, comment and subscribe. Drop your thoughts below! 👇🏻 Connect with us. -------------------------- https://www.instagram.com/whatthepluck_/ https://www.instagram.com/harriet.thacker.beauty/ https://www.instagram.com/_jamielong_/ This episode is brought to you by Buff Browz, Enjoy 15% off at buffbrowz.com with code: WTP15 Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message In this episode, we're joined by Jo Shan, who shares her journey  in the beauty industry. From building her brand and growing a loyal audience on social media to navigating the challenges of entrepreneurship, Jo opens up about the key moments that shaped her success. We dive into the reality of growing online, discussing what authenticity really means in today's social media landscape and how staying true to yourself can help build genuine connections and long-term success. Jo also tells us all about The Brow Camp—her unique event designed to bring brow artists and beauty professionals together to learn, connect, and be inspired by some of the best experts in the industry.  Whether you're a beauty professional, content creator, entrepreneur, or simply looking for inspiration, this episode is packed with valuable insights, honest conversations, and practical advice from someone who has built an incredible career on her own terms. 🎙️ Tune in for an inspiring conversation about ambition, authenticity, social media, and the power of community in the beauty industry. Like, comment and subscribe. Drop your thoughts below! 👇🏻 Connect with us. -------------------------- https://www.instagram.com/whatthepluck_/ https://www.instagram.com/harriet.thacker.beauty/ https://www.instagram.com/_jamielong_/ This episode is brought to you by Buff Browz, Enjoy 15% off at buffbrowz.com with code: WTP15 Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message In this episode, we’re talking about the working from home in the beauty industry and why we have chosen to keep our salons.  We discuss: - How COVID contributed to the decline of many high street salons - Why Harriet has no desire to work from home - Whether moving from a high street salon to a home-based salon should be seen as a setback - Jamie’s personal experience of running a business from home A real, honest conversation for anyone working in beauty, aesthetics, hair, lashes, nails or barbering. This episode is brought to you by Buff Browz, Enjoy 15% off at buffbrowz.com with code: WTP15 Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message In this episode, we’re talking about the side of the beauty industry nobody really speaks about — being your clients’ unofficial therapist. We discuss: - Heart to hearts with our clients - The emotional pressure of always listening and supporting others - How draining beauty jobs can be mentally, not just physically - Creating a safe space for clients to discuss their issues - The things nobody warns you about when joining the beauty industry A real, honest conversation for anyone working in beauty, aesthetics, hair, lashes, nails or barbering. Like, comment and subscribe. Drop your thoughts below! 👇🏻 Connect with us. -------------------------- https://www.instagram.com/whatthepluck_/ https://www.instagram.com/harriet.thacker.beauty/ https://www.instagram.com/_jamielong_/ This episode is brought to you by Buff Browz, Enjoy 15% off at buffbrowz.com with code: WTP15 Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message WE'RE BACK!... and we've levelled up! Coming at you from a brand new set! Welcome to a brand new era of What The Pluck! In this episode, we're catching you up on everything you've missed since we've been gone!  Including... - Harriets House Renovations  - The behind the scenes antics from our time at the Brow Awards  - Controversial Opinions  - And... Coachella? Get comfy and lets get into it. Like, comment and subscribe. Drop your thoughts below! 👇🏻 Connect with us. -------------------------- https://www.instagram.com/whatthepluck_/ https://www.instagram.com/harriet.thacker.beauty/ https://www.instagram.com/_jamielong_/ Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message This episode has been a long time coming. In episode 101, we sat down with Lisa from Brow Spa and for the first time ever, she shared a huge announcement that we had to keep under wraps… until now. Lisa is officially launching Brow Spa in H Beauty (Harrods) a massive milestone not just for her brand, but for the brow industry as a whole. In this conversation, we talk about: What it really takes to build a brow brand with longevity The journey from brow artist to luxury retail Breaking into spaces like Harrods (and what they don’t tell you) The pressure, the pride, and the realities behind the scenes Why this moment matters for the entire brow community This is an honest, inspiring, industry-first conversation  and proof that brows belong on the biggest stages. If you’re a brow artist, brand owner, educator, or dreaming bigger than your treatment room… this one’s for you. 🎧 Episode 101 of What The Pluck,  out now. Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message It’s finally here, Pluckers… EPISODE 100. One hundred episodes of chaos, belly laughs, over-sharing, trauma dumps, beauty industry gossip, and you lot riding every wave with us, so for this milestone, we had to bring back the only guests iconic enough to handle it. The Mamma Pluckers are BACK. And this time… they’re in charge. We kick things off with The Mamma Plucker Hot Seat™, where our mums get full permission to grill us with zero rules, zero filter, and absolutely no mercy. Expect childhood chaos, embarrassing eras, beauty career confessions, and a few truths we probably weren’t ready to hear on record. Then we resurrect The Fashion Files, letting the mums react, roast and review our most “memorable” looks from industry events, award nights, and every outfit we’d hoped the internet had forgotten. And finally a wholesome moment (don’t get used to it) as the mums share what What The Pluck means to them & their favourite memories. This is pure celebration  full of love, laughter, draggings, nostalgia, and the most What The Pluck energy possible. Thank you for 100 episodes. Here’s to 100 more. 💖 Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message The beauty industry used to keep EVERYTHING a secret… Now it feels like everyone is sharing EVERY trick, technique, and treatment online - and the whole industry is starting to look the same. In today’s episode, we’re diving into one of the most controversial topics in beauty right now: Gatekeeping vs Oversharing. Is oversharing killing creativity? Is gatekeeping selfish or smart? Are clients and competitors expecting too much access to your work? And where’s the line between educating… and giving away the craft you worked so hard to build? We’re breaking down: ✨ How gatekeeping has evolved ✨ The pressure to constantly give free value ✨ Copying, competitors, and “same-service syndrome” ✨ The impact of TikTok tutorials on originality ✨ Why oversharing is exhausting — especially for educators ✨ When gatekeeping is actually GOOD for your business ✨ How to protect your creativity and keep your boundaries strong If you’ve ever felt guilty for not sharing everything… or frustrated because everyone is copying everything… this episode is going to HIT. Share what helps. Protect what’s yours. Your creativity deserves boundaries. See you next week for another episode of What The Pluck! 💖 Support the show As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow: 🎧Listen Here: https://linktr.ee/whatthepluck 👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA 📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_ 📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/ Hosted by Jamie Long: https://www.instagram.com/_jamielong_/ Harriet Thacker: https://www.instagram.com/harriet__thacker/