Advertise on podcast: Limitless Pet Business

In this episode, I’m challenging the idea that your next investment has to be another qualification, and I’m asking you to look honestly at when you last invested the same time, money, and energy into learning how to run and grow your pet business. I talk about why being a student can feel safe and predictable, while business skills like marketing, selling, pricing, finances, systems, and creating passive income can feel uncomfortable and uncertain.  I also explore the “confidence trap,” where we delay action by telling ourselves we’ll promote, raise prices, or show up more once we’re more qualified, even though confidence usually comes from doing the thing. I share a simple exercise to identify your biggest current obstacle and invest intentionally in what will actually move your business forward. Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop 👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Welcome 01:14 Skills versus certificates 03:22 Comfort of learning 04:30 Business feels risky 07:13 Solving the wrong problem 10:12 Confidence trap cycle 12:53 Action builds confidence 15:03 Great work is not enough 17:32 Choose your next investment 18:09 One problem exercise 20:44 Measure investment impact 22:39 You are good enough 24:27 Wrap up

In this episode, I walk you through the five stages I’d use to turn a digital product into consistent monthly income, based on what I’ve learned from making over 200K in digital product sales in two years.  I explain why doing too many tactics at once leads to weak results, and why it’s better to build your system in layers: first prove demand by selling organically with focused content and clear calls to action, then grow a targeted email list with a simple free resource and consistent emails. Next, I share how to run simple promotions to create revenue spikes, how to increase average order value with logical order bumps and upsells, and why ads come last - only to scale what’s already working. Useful Resources 👉 Click here to join the waitlist for my brand new programme Keep It Selling: www.karlyedwards.com/waitlist 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Welcome 02:35 Stage One - Organic Sales 07:55 Stage Two - Email List 13:01 Stage Three - Simple Launches 17:15 Stage Four - Upsells 22:14 Stage Five - Ads Scaling 26:11 Stacking the System 27:32 New Program Waitlist 29:08 Wrap Up

In this episode, I’m talking about a common mistake I see pet professionals make after they create a digital product: they get a few sales and then immediately jump into making something new instead of learning how to sell the first offer consistently.  I share why creating isn’t the part that makes the biggest difference - what matters is what you do after you launch, like testing messaging, repeating your offer, improving your sales page, building an email list, running simple promotions, and increasing average order value with order bumps and upsells. I encourage you to give one proven product a full 12 months of focused marketing and sales attention, rather than spreading your energy across multiple offers.  Useful Resources 👉 Click here to join the waitlist for my brand new programme Keep It Selling: www.karlyedwards.com/waitlist 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Welcome  00:52 The Common Product Trap 03:17 Why Selling Beats Creating 05:50 Commit to 12 Months 08:42 Demand vs Doubt 10:40 Repetition Is Marketing 13:09 Build Your Sales Ecosystem 18:19 Scale One Winner 20:11 Stop Creating Start Selling 21:55 New Program  24:35 Wrap Up

In this episode, I’m inviting you to do a quick, no-pressure check-in on the handful of numbers that make running your pet business feel clearer and calmer. I walk you through five key metrics - your average monthly revenue, your actual profit, your average client value, your inquiry conversion rate, and the minimum your business needs to bring in each month - and explain how each one helps you make better decisions without relying on gut feelings.  We talk about why averages beat obsessing over random “good” or “bad” weeks, why profit matters more than flashy revenue, how knowing client value changes what you’re willing to spend to get clients, how conversion rate points to the real bottleneck, and how your minimum monthly number helps you set meaningful goals. I also share simple “homework” to find these numbers and check them regularly. Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Welcome and Quick Quiz 01:44 Why Numbers Beat Vibes 03:34 Average Monthly Revenue 06:51 Profit Not Just Revenue 10:05 Average Client Value 14:45 Inquiry Conversion Rate 17:49 Minimum Monthly Number 22:20 Homework and Wrap Up

In this episode, I’m talking about a problem I see all the time with pet business owners: accidentally making it difficult for people to buy. I share a personal example of giving up on a purchase because the website was confusing, and how most potential customers won’t tell you they left - they’ll just disappear.  I walk you through common friction points to check in your own business, like unclear messaging about what you offer, hiding key decision-making info (especially pricing), forcing unnecessary back-and-forth before someone can book, having too many steps between interest and checkout, and not clearly telling people what to do next. I also recommend “mystery shopping” your own business (or having someone else do it), so you can see where people get stuck and make it ridiculously easy to say yes. Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Welcome  00:47 Lost Sale Website Story 02:41 Marketing vs Buying Friction 04:14 Clarify What You Offer 07:01 Stop Hiding Key Details 11:18 Avoid Unneeded Contact Steps 14:11 Cut Steps to Checkout 17:16 Use Clear Calls to Action 20:47 Mystery Shop Your Business 23:28 Key Takeaways

In this episode, I’m talking to you if you feel like the answer to every problem in your pet business is “I just need more clients.” Before you pour more energy into marketing, I want you to check whether your business is a leaky bucket and fix what’s already stopping you from making more money.  I walk you through five key areas to look at first: whether you’re charging enough, what happens to the inquiries you already get (and if you’re converting them), how well you’re keeping and supporting past clients, whether you actually have the capacity to handle more bookings, and whether clients are your only source of revenue. I also share how digital products can create another income stream without adding more appointments. Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Why More Clients Fails 02:56 Fix Pricing First 07:46 Track Inquiries Conversion 11:41 Retain Clients Longer 15:13 Capacity Before Growth 18:16 Add Revenue Streams 22:16 Recap and Next Steps

In this episode, I’m talking about how easy it is to accidentally build a pet business that can’t function without you and how exhausting that becomes when you want time off, get ill, or simply want to work less. I walk you through five clear signs your business is overly dependent on you, from clients expecting direct access to you for everything, to income stopping when you stop, to key processes living only in your head.  I also share practical ways to reduce that reliance by setting communication boundaries, building simple systems, documenting repeatable tasks, automating or delegating what you can, and creating more scalable ways to bring in revenue without working more hours. I’ll leave you with a 30-day “what would break?” challenge to help you choose one area to fix first. Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Welcome and Setup 00:33 Why Dependence Hurts 03:14 Sign 1 - Client Access 08:36 Sign 2 - Time Off Income 11:51 Sign 3 - Info In Your Head 14:52 Sign 4 - Delegate, Automate 18:24 Sign 5 - Growth Needs More Work 22:32 30-Day Challenge

In this episode, I share five business decisions I wish I’d made years earlier, back when I was working all hours, earning around £13,000 a year, and stressing about money. I talk about why niching into something I genuinely cared about (the pet industry) became a turning point, why I should’ve prioritised growing my audience from day one, and how everything shifted when I gave myself permission to build a business that actually suits me - like focusing on digital products and, more recently, low-ticket offers.  I also explain why investing in the right support and systems earlier would’ve saved me time and kept me from staying stuck, and why stopping the habit of comparing myself to others helped me stay focused and grow faster. I invite you to consider which decision you’ve been avoiding and take action. Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Welcome 02:44 Find a Niche You Love 08:16 Grow Your Audience Early 11:24 A Business That Fits 15:50 Invest to Grow 19:01 Stop Comparing 22:48 Final Takeaway

In this episode, I’m talking about why your business can start to feel heavy and exhausting, and why that doesn’t necessarily mean you’re doing anything wrong. I’ll help you spot the “friction” that quietly makes everything take more effort than it should, even when you’re still getting results.  We’ll look at the kinds of habits and patterns that drain your energy over time, like constantly revisiting the same decisions, keeping everything in your head, interrupting your own focus, saying yes by default, and sticking with ways of working just because they’re familiar. I’ll also share how I’ve been redesigning parts of my own business to make things flow better, and how making things easier can actually create more capacity to grow. Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Welcome 00:54 When Business Felt Easy 02:14 Friction Explained 04:01 Stop Repeating Decisions 07:08 Get It Out of Your Head 09:54 Interruptions and Multitasking 12:55 Stop Saying Yes 15:10 Redesign Your Business 19:17 Remove to Grow 19:54 Wrap Up

In this episode, I’m talking about the small, easy-to-miss habits that can keep pet business owners feeling stuck, even when they’re working hard, getting more clients, or increasing revenue. I walk you through five common patterns I see (and have been guilty of myself), like constantly changing direction, staying trapped in day-to-day tasks instead of preventing repeat problems, and letting fear drive you to collect “proof” something won’t work.  I also cover how chasing being liked can blur your boundaries, and how doing things “just because you always have” can quietly drain your time and energy. My goal is to help you build awareness, notice where you’re on autopilot, and start shaping your business one better decision at a time. Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Welcome 00:46 Why You Feel Stuck 02:43 Habit 1 Shiny Objects 06:26 Habit 2 Future Systems 09:42 Habit 3 Fear Proof 12:41 Habit 4 Boundaries 15:41 Habit 5 Question Rules 19:03 Wrap Up

In this episode, I invite you to do a quick, eye-opening exercise - list everything that made you money last month, then cross off anything that would vanish if you stopped working tomorrow. It’s a simple way to see how much of your income depends on you showing up every day, and to ask yourself: “What still works when I don’t?”  I talk about how easy it is to chase the kind of work that gives immediate proof (appointments, payments, busy diaries) while avoiding the strategic work that builds long-term progress, like creating assets you can sell more than once. I also explore how your business can “train” you to equate hours worked with safety, and how small wins from new income streams can reshape what you believe is possible. Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 30 Day Survival Test 01:06 Money Making List Exercise 02:06 What Depends on You 05:16 Busy Isn’t the Goal 05:59 Proof Versus Progress 06:15 Sarah and Emma Story 10:01 Why Invisible Work Feels Hard 15:27 Your Business Trains You 19:40 Breaking the Safety Pattern 21:58 Build Sustainable Income Streams

In this episode, I’m playing a little “what if” game: what if, starting next Monday, I could only work two days a week? I talk through how that would completely change what I give my time to, because it wouldn’t be about working faster, it would be about cutting what never mattered in the first place.  I share why I’d stop trying to create new content every day and instead focus on a few strong ideas I can reuse, why I’d simplify and stop trying to be good at everything, and how systems and automation can buy back real time. I also chat about staying consistent, saying no more often, making bigger decisions, protecting space to think, and prioritizing selling. Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Two Day Workweek Challenge 02:03 Stop Daily Content Grind 03:17 Repurpose and Batch Content 06:13 Quit Doing Everything 09:13 Make Bigger Decisions 11:00 Automate with Systems 13:11 Stay Consistently Boring 15:17 Say No More Often 17:05 What to Do Instead 19:26 Sell What You Offer

In this episode, I’m having a bit of fun imagining what would change if your pet ran your business for a week, because honestly, our animals are pros at keeping life simple.  Inspired by walking my dog Loki, I share seven lessons we can borrow for business: stop chasing every “new” strategy and focus on a few things that work; treat rest as essential, not something you have to earn; take action before you feel ready; stay curious and treat what’s not working as feedback; enjoy the journey instead of constantly moving the goalposts; and create things that outlast your time, like content or digital products, so your impact isn’t limited by your availability.  Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Pets Run Your Business 00:42 Sniffing and Simplicity 02:49 Chase Fewer Squirrels 07:09 Rest Is Not Earned 10:10 Stop Waiting to Start 13:51 Be More Curious 18:11 Enjoy the Walk 21:02 Leave Something Behind

In this episode of the Limitless Pet Business Podcast, I share seven common pieces of business advice I ignored, and why I believe my business is stronger because of it. I talk about why I didn’t wait to be fully booked before creating digital products, why you don’t need thousands of followers to make sales, and why low-ticket offers can be just as powerful as high-ticket ones. I also unpack the reality behind “passive income,” how I’ve grown with a lean team by leaning on systems and automation, and why hustle culture doesn’t align with the kind of freedom-focused business I want. Finally, I explain why you don’t have to choose between client work and an online business, and how they can support each other. Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Welcome  02:16 Rule One - Diversify Early 06:50 Rule Two - Small Audience 09:56 Rule Three - Low Ticket Wins 13:08 Rule Four - Rethink Passive 16:49 Rule Five - Lean Systems 19:59 Rule Six - No Hustle 21:45 Rule Seven - Blend Both 23:51 Build Your Own Rules

In this episode, I talk about the sneaky ways pet professionals end up overgiving - replying to “quick questions” after hours, squeezing in extra clients, and carrying cases in our heads long after the workday ends - and why it can become an addiction to being needed. I explore how caring, compassionate work can turn into constantly repeating the same answers across messages and sessions, and why that keeps your business dependent on you showing up every day.  I share the mindset shift that changed everything for me: people may need help, but they don’t always need my time. I explain how digital products like guides, courses, or memberships can package your expertise so clients get support anytime while your business keeps running, and I invite you to start by identifying where you repeat yourself most. Useful Resources 👉 Click here to buy the Your Limitless Pet Business book: ⁠https://www.amazon.co.uk/dp/1068307307⁠ 👉 Click here to join the Limitless Pets Academy: ⁠www.karlyedwards.com/academy⁠ 👉 Click here to buy Create and Sell a Digital Product in 3 Days: ⁠https://karlyedwards.com/digital-product-workshop/  👉 Get support: ⁠www.karlyedwards.com⁠ 📱 Say hi on Facebook: @‌thekarlyedwards 🎧 Subscribe & share this episode with a pet pro who needs to hear this! Chapters 00:00 Quick Question Trap 02:23 Addicted to Being Needed 05:14 Repeating Yourself Daily 07:14 Write It Once 08:44 Help Without Your Time 10:12 If You Took Time Off 13:06 Digital Products Shift 14:49 Clients Get Support Anytime 17:23 Where to Start Creating 18:47 Three Day Course Invite 20:23 Your First Product Idea